# XM for Strategy & Research Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about XM for Strategy & Research Software - reviews, pricing plans, popular comparisons to other Survey products and more. Source: https://www.capterra.com/p/72396/Qualtrics-Insight-Platform/pricing --- # XM for Strategy & Research Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) XM for Strategy & Research ## What is XM for Strategy & Research? Create, distribute and analyse surveys in minutes with the world's most trusted survey software. Qualtrics is a sophisticated, easy-to-use platform that can handle everything from simple questionnaires to detailed research projects. Building surveys is simple and effortless with our intuitive drag-and-drop interface, expert-designed templates, and 100+ question types. Reach respondents on any channel and seamlessly integrate with your existing systems like Salesforce, Zendesk, Adobe, and more. ## What is XM for Strategy & Research used for? [Survey](https://www.capterra.com/survey-software/)[Market Research](https://www.capterra.com/market-research-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/) Overall rating Based on 424 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Pros & cons Flexible and intuitive survey creation Versatile professional survey platform High and increasing costs Cumbersome and slow navigation Contact vendor for pricing Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for XM for Strategy & Research?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.qualtrics.com/&name=XM for Strategy & Research) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### XM for Strategy & Research 4.7 (424) VS. [4.7 (2,782)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price Contact vendor Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (424) Ease Of Use 4.7 (10,408) Value For Money 4.4 (295) Value For Money 4.5 (6,450) Customer Service 4.6 (310) Customer Service 4.5 (5,757) ## XM for Strategy & Research alternatives [4.7 (944)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month [4.6 (963)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Starting price $19.00 Per User, Per Month [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing [View all alternatives](https://www.capterra.com/p/72396/Strategy-and-Research/alternatives/) ## Who uses XM for Strategy & Research? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Flexible and intuitive survey creation 98% positive reviews out of 45 Most reviewers find survey design highly adaptable, with intuitive logic, branching, and user-friendly customization. High and increasing costs 64% negative reviews out of 42 Most reviewers find pricing expensive, with additional fees for features and limited free version capabilities. Versatile professional survey platform 97% positive reviews out of 30 Most reviewers describe Qualtrics surveys as easy to set up, customizable, and effective for gathering and analyzing data. Kayla S Campaign Manager, 10,001+ employees. "Qualtrics made it easy for me to gather information on students I advised." Cumbersome and slow navigation 69% negative reviews out of 32 Most reviewers indicate navigation is slow, click-intensive, and sometimes confusing, especially for less experienced users. Chandan K Director, 10,001+ employees. "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure." Responsive feedback-driven enhancements 100% positive reviews out of 28 Most users comment feedback and improvement are prioritized, with frequent updates based on user suggestions. Recurring software glitches 71% negative reviews out of 28 Most users report bugs and issues like crashes, glitches, and errors disrupt workflow and require frequent troubleshooting. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Survey Builder 4.7 (46) 80.43% of 46 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 4.5 (44) 72.73% of 44 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Data Import/Export 4.2 (29) 68.97% of 29 reviewers that rated this feature as important or highly important Import and export data to and from software applications Question Branching 4.5 (27) 62.96% of 27 reviewers that rated this feature as important or highly important Survey design technique that directs respondents to different questions based on their previous answers Data Analysis Tools 4.4 (17) 76.47% of 17 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software Skip Logic 4.7 (15) 93.33% of 15 reviewers that rated this feature as important or highly important Skip over or route respondents to different questions based on their previous answers XM for Strategy & Research 112 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Creation, administration, and evaluation of assessments or tests Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines Monitor social media posts or web that mention a particular brand Organize and group data or items based on various criteria Track and monitor efficient handling of all changes/transitions Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. Provides a channel for team members to share media files, communicate, and work together Evaluating strengths and weaknesses of companies with the same target audience Capability of a software or system to make decisions and perform actions based on specified conditions Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Add customized logos and colors to align with company branding Customize data fields to support various needs and use cases Tailored or customizable questions for more targeted and relevant data collection Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Assembly of graphs and charts for visualizing and tracking statistics/metrics Analyze survey results via statistical testing or crosstabs directly within the software Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis Process of gathering, measuring, and analyzing accurate data Import and export data to and from software applications Manage and store data in a database Graphical representation of data Assemble applications and processes by dragging over and arranging pre-built components Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Reminders sent via email Tracks metrics that provide insight into how a user interacts with any interface or product Market research conducted via in-person interviews Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service Method of analysis that visualizes the series of events that lead towards a defined goal. A visual display that uses a color spectrum to show how visitors interact with areas of a web page Create landing pages or online forms designed to capture new leads and prospects Enable businesses to implement machine learning algorithms on business data such as sales and revenue Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies Combining elements of both quantitative and qualitative data to conduct research Access the system via a mobile application Distribute a survey via mobile devices Observe and track the demand, usage, progress or quality of a system, product, or user Collect information from multiple sources Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers Manage and support multiple languages Supports various file formats Allows users to manage data from a number of sources Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Process and analyze human language in text or audio form Ability of websites, web applications, or mobile applications to function without an active internet connection Practice of collecting data and responses for market research/surveys without an internet connection Conduct and manage panel discussions for the purpose of market research Market research conducted via paper A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Market research conducted via telephone Predict future data based on historical data sets Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. Capture, organize and track product-specific data and information in a centralized location Evaluate the degree to which business operations bring monetary gains Create, manage and access prototypes to capture design concepts and test on users Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group Metrics that are measured statistically. Survey design technique that directs respondents to different questions based on their previous answers Pre-written repository of questions that can be reused within a course or for assessment or interviews Integration of respondents' answers from previous survey questions into subsequent questions or text Randomize the displayed order of questions and answer options Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Active reporting of data and metrics Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Limit the number of participants with certain characteristics you want to complete the survey Ensure the answer provided fits set parameters (numerical, positive number, etc.) Search and filter data across systems to locate required information by entering keywords or certain criteria Categorize emotions expressed in written text or images and identify if they are positive, negative or neutral Allow users to access multiple services after entering their login credentials once Survey popup over a webpage to specific users based on their behavior Skip over or route respondents to different questions based on their previous answers Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access Apply statistical/mathematical models to sets of data Allow media to be embedded in the question or answer options Create and manage surveys Manage sample of audience for conducting market research surveys Create and administer polls and surveys Gauge satisfaction and receive information for improvement and success Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Modifying a website's URL to enhance readability, branding, or campaign alignment Process of evaluating a product or website by testing it with representative users. Analyze and gain insights into user experience Recorded video session of the tests Interact with data visualization elements, such as charts and graphs, to drill down into data Program to edit text files that renders the content in accordance with embedded markup code such as HTML Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. An extended application or connector that enables users to perform additional services with their current set of tools Create, design and manage workflows for repetitive tasks Get Advice We can help you find the software with the features you need. Features 4.6 (422) 4.6 Based on 422 reviews ## Pricing Value for money 4.4 (295) ### Starting price Contact vendor for pricing Free trial not available Value for money 4.4 (295) 4.4 Based on 295 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Tableau](https://www.capterra.com/p/208764/Tableau/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (310) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (310) 4.6 Based on 310 reviews ## User reviews Overall rating 4.7 Based on 424 reviews Filter by rating 5(323) 4(91) 3(10) 2(0) 1(0) Mentioned topic Sorted by most recent CC Connor C. Data Analyst Non-Profit Organization Management ### "Has most of what you need, missing a lot of extensive options for customization" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 16, 2026 Overall we like Qualtrics and it gives us everything we need to draft and send out surveys for our company Pros I like how it is optimized for creating normal surveys. For most of your projects, you don’t need to spend extra time on things that should be easy because they made it easy to do those things. Cons There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week or so after being opened with no ability to change the duration before it expires Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AU Anonymous User Director of Survey Research Higher Education ### "Good product held by poor support and reporting options" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 February 10, 2026 Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough Pros Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods Cons Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality. Alternatives considered [Blue](https://www.capterra.com/p/125028/Blue-Surveys/) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reasons for choosing XM for Strategy & Research It seemed like the best product for our needs at the time and the price was reasonable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Renee L. HR Coordinator Computer & Network Security ### "Fantastic tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 7, 2025 Overall XM makes collecting and visualizing data super easy. The interface makes it easy to construct complex questions that have many layers to them; with all the features and options they provide users, surveys are far easier to execute than with other products. Pros XM has a great offering of features with their tool, I think they lead the industry with this. The data visualization options and the survey builder makes composing complex surveys and sharing the data a breeze. Cons The only negative I can really say is the cost for XM. It's a fantastic tool and I understand that the subscription price is a reflection of that. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ginger S. Graduate Student Academic Advisor Education Management ### "Flexible, Powerful Tool with a Learning Curve" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 9, 2025 Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing. Pros Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings. Cons Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Amr A. Senior Lecturer in Marketing Higher Education ### "Excellent survey tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 24, 2025 Pros It's user friendly and very easy to set up surveys Cons The expert review score can sometime be confusing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DN Dominique Nathan M. Propriétaire Computer Hardware ### "Mon avis sur l'application XM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 March 24, 2025 Dans sa globalité l'application est bonne , mais son réel problème se trouve dans la recherche rapide des réponses Pros Il y a une efficacité dans la recherche. Les réponses sont correctes Cons Il y a une lenteur sur la recherche des réponses Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KF Kat F. Admin Higher Education ### "Great software, but unituitive" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 14, 2025 Pros There are so many functions to use and implement Cons I find this software to be highly unintuitive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. TA Tahir A. Manager Market Research ### "XM for Strategy " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 March 3, 2025 it is considered a powerful tool for market research and strategic insights generation across various industries. Pros I like the was we can see how the research is communicated Cons There could be more indepth information given on the research Alternatives considered [UrbanBound](https://www.capterra.com/p/222664/UrbanBound/) Reasons for choosing XM for Strategy & Research allowing researchers to transform complex data into easily Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. SH Shir H. Social Media Manager Pharmaceuticals ### "Simplify data collection from target groups directly" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 December 29, 2024 Qualtrics XM made setting up and publishing surveys easier and faster, enabling us to expand our marketing research deployment and continuously feed the database. Pros Qualtrics XM provides us with excellent services. We can create any survey, I loved the ease of integrating it into social media ads or promotional messages across all communication channels. I loved how Qualtrics XM makes the questions within the form clear and organized and enables respondents to navigate and record answers easily. I loved its ability to screen respondents and ensure they are real and from within the target group. Cons There are no negatives at all. With Qualtrics XM everything is easy and data collection is straightforward. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. VW Victoria W. Sole proprietor Music ### "XM- Qualtrics makes research easy" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 November 25, 2024 Pros This program makes it easy to distribute surveys for research. It has many different options in terms of skip logic that allow many possibilities. Cons It is a little hard to figure out what the program can do at first. Switched from [Jotform](https://www.capterra.com/p/158456/JotForm-4-0/) Needed more features and the ability to embed videos Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) Popular comparisons [SurveyMonkey vs XM for Strategy & Research](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey)[Jotform vs XM for Strategy & Research](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0)[QuestionPro vs XM for Strategy & Research](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro)[Typeform vs XM for Strategy & Research](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform) [Lucky Orange vs XM for Strategy & Research](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange)[SurveyLegend vs XM for Strategy & Research](https://www.capterra.com/compare/72396-156752/Strategy-and-Research-vs-SurveyLegend)[Mailchimp vs XM for Strategy & Research](https://www.capterra.com/compare/72396-110228/Strategy-and-Research-vs-MailChimp)[Pollfish vs XM for Strategy & Research](https://www.capterra.com/compare/72396-132525/Strategy-and-Research-vs-Pollfish)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. 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