--- title: "XM for Strategy & Research Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about XM for Strategy & Research Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/72396/Strategy-and-Research/" page_type: "product" language: "en" --- # XM for Strategy & Research Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) XM for Strategy & Research ## What is XM for Strategy & Research? Create, distribute and analyse surveys in minutes with the world's most trusted survey software. Qualtrics is a sophisticated, easy-to-use platform that can handle everything from simple questionnaires to detailed research projects. Building surveys is simple and effortless with our intuitive drag-and-drop interface, expert-designed templates, and 100+ question types. Reach respondents on any channel and seamlessly integrate with your existing systems like Salesforce, Zendesk, Adobe, and more. ## What is XM for Strategy & Research used for? [Survey](https://www.capterra.com/survey-software/)[Market Research](https://www.capterra.com/market-research-software/)[Qualitative Data Analysis](https://www.capterra.com/qualitative-data-analysis-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 427 user reviews Reviews sentiment Positive 98% Neutral 2% Negative 0% Pros & cons Flexible and intuitive survey creation Versatile and professional survey platform High and increasing costs Cumbersome and slow navigation ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... - Market Research / 2025 - Survey / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for XM for Strategy & Research?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.qualtrics.com&name=XM for Strategy & Research) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### XM for Strategy & Research 4.7 (427) VS. [4.7 (2,924)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price Contact vendor Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.4 (427) Ease Of Use 4.7 (10,492) Value For Money 4.4 (297) Value For Money 4.5 (6,529) Customer Service 4.6 (312) Customer Service 4.5 (5,838) ## XM for Strategy & Research alternatives [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.7 (267)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [4.6 (966)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (99)](https://www.capterra.com/p/132914/Survicate/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/72396/Strategy-and-Research/alternatives/) ## FAQs about XM for Strategy & Research Overview ### What problems does XM for Strategy & Research solve? XM for Strategy & Research solves slow, manual research workflows by letting teams build complex surveys, automate distribution and reminders, track responses in real time, and export analysis-ready data with minimal cleanup. Researchers, faculty, market research teams, administrative staff, and customer insights teams benefit most from faster feedback collection and clearer decision-making. Answer based on 173 reviews Overview ### Which roles and teams benefit most from XM for Strategy & Research? XM for Strategy & Research is most used by academic researchers, students, and faculty who need to design surveys, collect responses, and analyze findings for studies and coursework. Research managers, directors, consultants, and product or UX teams use it to gather customer insights, support strategic decisions, and report results clearly. Answer based on 388 reviews Overview ### What company size and industries is XM for Strategy & Research built for? XM for Strategy & Research is for organizations of any size, with reviewer adoption led by enterprises at 44% and small businesses at 37%. It is used most in Higher Education at 26%, followed by Education Management at 15% and Research at 7%, indicating a strong fit for education-focused and research-driven organizations. Answer based on 427 reviews Features and Usability ### What are the key features of XM for Strategy & Research? XM for Strategy & Research includes core survey creation and survey design tools such as Survey Builder, customizable templates, and mobile surveys. Differentiating features include question logic with skip logic and branching, multi-channel data collection, response management with exports, and real-time reporting and text analysis for research teams. Answer based on 251 reviews Integrations ### Which third-party tools and platforms does XM for Strategy & Research integrate with? XM for Strategy & Research integrates with Adobe Analytics, Microsoft 365, and WordPress, with catalog support covering over 40 integrations overall. Other listed connections include HubSpot CRM, Jira, Freshdesk, Genesys Cloud CX, and Dynamics 365 Business Central, spanning analytics, CRM, support, and collaboration workflows. Answer based on 22 reviews Getting Started and Support ### How easy is it to onboard and train a team on XM for Strategy & Research? XM for Strategy & Research is easy for most team members to start using, especially for basic surveys and templates. Training is available through in-person sessions, live online sessions, webinars, videos, and documentation. Reviewers say nontechnical users learn quickly, while admins and advanced researchers need more time for logic, reporting, and custom setup. Answer based on 93 reviews Getting Started and Support ### What customer support options does XM for Strategy & Research offer, and how do users rate the experience? XM for Strategy & Research offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Users often describe support as fast, detailed, and helpful, especially for complex setup questions, though some report slower follow-up, uneven expertise on certain issues, and occasional gaps in documentation. Answer based on 109 reviews Security ### How does XM for Strategy & Research handle data security and access control? XM for Strategy & Research uses secure survey links, secure off-device storage, and authentication changes to protect survey access and data. Reviewers also cite strong privacy support for personal identifying information, participant privacy, and review board standards. Some note sharing works best within teams, and HIPAA-sensitive use may require caution. Answer based on 10 reviews Survey creation ### How easy is it to create surveys in XM for Strategy & Research? XM for Strategy & Research makes survey creation easy for most teams, especially researchers, marketers, and campus staff. It supports complex logic, branding, mobile-friendly layouts, multilingual surveys, and many question types. Some users still want deeper customization in certain projects, plus better control over personalized link expiration and panelist tagging. Answer based on 251 reviews ## Who uses XM for Strategy & Research? Based on Capterra reviews from the past 6 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Flexible and intuitive survey creation 98% positive reviews out of 45 Most reviewers find survey design straightforward, offering advanced logic, customization, and user-friendly templates. High and increasing costs 64% negative reviews out of 42 Most reviewers comment pricing is expensive, with additional features and upgrades leading to higher overall costs. Versatile and professional survey platform 97% positive reviews out of 30 Most reviewers indicate Qualtrics surveys are easy to build, distribute, analyze, and customize for diverse research needs. Cumbersome and slow navigation 69% negative reviews out of 32 Most reviewers describe navigation as slow, click-intensive, and sometimes confusing, especially for less experienced users. Anonymous User Director, 10,001+ employees. "The set up takes a lot of cache memory and hijack the speed of the processor. If you are using a lot of multilayered applications at once, you are prone to face some disruptions for sure." Continuous user-driven enhancements 100% positive reviews out of 28 Most reviewers describe feedback and improvement as responsive, with frequent updates based on user suggestions. Recurring technical glitches 72% negative reviews out of 29 Most reviewers report bugs and issues, including glitches, lag, crashes, and inconsistent reliability during usage. ## Features AI summary Based on 10,704 Survey reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**55%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**56%**) - **Survey Builder** (**53%**) XM for Strategy & Research supports all three features that reviewers rate highest: **Customizable Questions**, **Surveys & Feedback**, and **Survey Builder**. Together, these capabilities help businesses create tailored surveys, collect useful feedback at scale, and build questionnaires more efficiently, allowing teams to gather clearer insights and make better-informed decisions. Customizable Questions 4.8 (9) 100.00% of 9 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Surveys & Feedback 5.0 (5) 100.00% of 5 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Survey Builder 4.6 (48) 81.25% of 48 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 4.4 (47) 74.47% of 47 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Fields 4.7 (11) 90.91% of 11 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Data Import/Export 4.2 (29) 68.97% of 29 reviewers that rated this feature as important or highly important Import and export data to and from software applications XM for Strategy & Research 113 features ### All Features - A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness - Access Controls/Permissions: Define levels of authorization for access to specific files or systems - Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities - Activity Tracking: Track and document all activities across devices, networks, and other systems - Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges - API: Application programming interface that allows for integration with other systems/databases - Assessment Management: Creation, administration, and evaluation of assessments or tests - Audience Targeting: Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention - Behavior Tracking: Track visitors'/audience's responses across web pages and other optimized content - Benchmarking: Compare key metrics for the business against prominent players in the industry - Brand Guidelines: Provides centralized location and shareable capabilities for storage, distribution, and editing of brand guidelines - Brand Tracking: Monitor social media posts or web that mention a particular brand - Campaign Segmentation: Group campaigns by project, client, or campaign for better management. - Categorization/Grouping: Organize and group data or items based on various criteria - Change Management: Track and monitor efficient handling of all changes/transitions - Charting: Manage patient documentation describing all clinical interactions, diagnoses, procedures, medications, etc. - Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together - Competitive Analysis: Evaluating strengths and weaknesses of companies with the same target audience - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Profiles: Record customer information, purchase history, and other notes - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Reports: Alter the layout and content of reports - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Coding: Processing and organizing collected information to a set of meaningful and cohesive categories for further analysis - Data Collection: Process of gathering, measuring, and analyzing accurate data - Data Import/Export: Import and export data to and from software applications - Data Storage Management: Manage and store data in a database - Data Visualization: Graphical representation of data - Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product - Face-to-Face: Market research conducted via in-person interviews - Feedback Management: Collecting, analyzing, and utilizing feedback from users or customers to improve a product or service - Funnel Analysis: Method of analysis that visualizes the series of events that lead towards a defined goal. - Heatmaps: A visual display that uses a color spectrum to show how visitors interact with areas of a web page - Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects - Machine Learning: Enable businesses to implement machine learning algorithms on business data such as sales and revenue - Market Data Analysis: Collect & analyze data from multiple sources to get insights into competing products, customer behavior, pricing & marketing strategies - Mixed Methods Research: Combining elements of both quantitative and qualitative data to conduct research - Mobile App: Access the system via a mobile application - Mobile Survey: Distribute a survey via mobile devices - Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user - Multi-Channel Data Collection: Collect information from multiple sources - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multi-Language: Manage and support multiple languages - Multimedia Support: Supports various file formats - Multiple Data Sources: Allows users to manage data from a number of sources - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Multivariate Testing: Create many versions of emails, forms, or actions and gauge which is most effective - Natural Language Processing: Process and analyze human language in text or audio form - Offline Access: Ability of websites, web applications, or mobile applications to function without an active internet connection - Offline Response Collection: Practice of collecting data and responses for market research/surveys without an internet connection - Panel Management: Conduct and manage panel discussions for the purpose of market research - Paper-Based: Market research conducted via paper - Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc. - Phone-Based: Market research conducted via telephone - Predictive Analytics: Predict future data based on historical data sets - Predictive Pricing Models: Use simulation models and scenario planning to predict and compare strategy outcomes for prices and promotions - Pricing Analytics: Track and analyze key pricing metrics for reports, intelligence dashboards, historical data tracking, trend analysis, etc. - Product Data Management: Capture, organize and track product-specific data and information in a centralized location - Profitability Analysis: Evaluate the degree to which business operations bring monetary gains - Prototype Creation: Create, manage and access prototypes to capture design concepts and test on users - Pulse Surveys: Short, frequent surveys designed to quickly gauge the ongoing attitudes or feelings of a specific group - Quantitative Metrics: Metrics that are measured statistically. - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real-Time Analytics: Analyze and gain insights into data in real-time - Real-Time Data: Receive data and information in real time - Real-Time Monitoring: Active monitoring of systems, applications, or networks - Real-Time Reporting: Active reporting of data and metrics - Reminders: Timed notification for any upcoming task, deadline, appointment, or activity - Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Sentiment Analysis: Categorize emotions expressed and identify if they are positive, negative or neutral - Single Sign On: Allow users to access multiple services after entering their login credentials once - Site Intercept Survey: Survey popup over a webpage to specific users based on their behavior - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Social Media Monitoring: Track activity on sites such as Facebook, Twitter, Instagram, etc. - Split Testing: Conduct tests to compare performance across various versions of content (web pages, images, emails, etc.) - SSL Security: Security protocol that ensures secure, encrypted communication over the internet, safeguarding sensitive data from unauthorized access - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes - Template Management: Create, save, and re-purpose templates for emails, forms, etc. - Text Analysis: Process of extracting and classifying information from text, such as tweets, emails, product reviews, etc - Third-Party Integrations: Set up connections to third-party platforms to improve business processes - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Usability Testing: Process of evaluating a product or website by testing it with representative users. - User Research Analysis: Analyze and gain insights into user experience - Video recording/Transcriptions: Recorded video session of the tests - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data - Visual Editor: Program to edit text files that renders the content in accordance with embedded markup code such as HTML - Web Tracking: Collecting and storing information about visitors’ activities on the World Wide Web to analyze their interests, preferences & behavior. - Widgets: An extended application or connector that enables users to perform additional services with their current set of tools - Workflow Management: Create, design and manage workflows for repetitive tasks --- Get Advice We can help you find the software with the features you need. Features 4.6 (425) 4.6 Based on 425 reviews ## Pricing Value for money 4.4 (297) ### Starting price Free trial not available Value for money 4.4 (297) 4.4 Based on 297 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Jira](https://www.capterra.com/p/19319/JIRA/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/)[ Freshdesk](https://www.capterra.com/p/124981/Freshdesk/)[ Zapier](https://www.capterra.com/p/130182/Zapier/)[ Tableau](https://www.capterra.com/p/208764/Tableau/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (312) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (312) 4.6 Based on 312 reviews ## User reviews Overall rating 4.7 Based on 427 reviews Filter by rating 5(325) 4(92) 3(10) 2(0) 1(0) Mentioned topic Sorted by most recent Melissa R. Administrator Food & Beverages ### "The Gold Standard for Advanced Enterprise ResearchIncredibly " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 2/10 August 21, 2026 Advanced survey logic: Handles complex skip logic and branching seamlessly.Powerful data analytics: Offers deep data filtering and real-time visualization reporting tools.Enterprise-grade security: Provides robust user access controls and reliable data encryption. Pros A very powerful and secure platform for data collection, though the high cost and complex interface mean it requires dedicated staff training to fully utilize Cons Steep learning curve: Setting up advanced projects can be overwhelming for beginners.Premium pricing: The software is expensive and might not offer the best value for smaller teams.Rigid interface templates: Customizing the visual look of surveys can sometimes feel restrictive. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. VK Vatsal K. Software Engineer Computer Software ### "Qualtrics- the leading survey software" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 May 28, 2026 Pros The smoothest user experience I have found in a survey taking software so far. Great UI as well and best for enterprise users focused on analytics aspect of surveys Cons There needs to be a better transparent pricing estimation and to use this, you need to have someone focused on this or need to have a big learning curve to leverage this properly. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Director of Market Research Market Research ### "By far the best survey platform out there." 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 April 20, 2026 Very positive--not major complaints, and the customer service team is also very knowledgable and timely in responding to your resquests. Pros By far the best survey platform out there. A comprehensive suite inclusive of survey design, survey outreach, panel management, and analytics. Cons The biggest pain point is that you cannot tag your panelists to different topics. You can only overwrite existing information. Alternatives considered [Decipher](https://www.capterra.com/p/188720/Decipher/) Reasons for choosing XM for Strategy & Research Simply a more comprehensive and a much much easier product to use. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. CC Connor C. Data Analyst Non-Profit Organization Management ### "Has most of what you need, missing a lot of extensive options for customization" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 March 16, 2026 Overall we like Qualtrics and it gives us everything we need to draft and send out surveys for our company Pros I like how it is optimized for creating normal surveys. For most of your projects, you don’t need to spend extra time on things that should be easy because they made it easy to do those things. Cons There are not enough customization options for some of our projects, and when using personalized links, the survey expires a week or so after being opened with no ability to change the duration before it expires Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Director of Survey Research Higher Education ### "Good product held by poor support and reporting options" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 1.0 1.0 Likelihood to Recommend 2/10 February 10, 2026 Good tool for collection data, mediocre (at best) for reporting and analysis of results. Terrible customer support - I cannot stress this enough Pros Advanced survey logic, routing, skip logic. Advanced question types, workflows, survey distribution methods Cons Poor customer service. Poor reliability, changes nad updates are made in a haphazard manner. Reporting (even the Results Dashboard) is lacking in functionality. Alternatives considered [Blue](https://www.capterra.com/p/125028/Blue-Surveys/) [QuestionPro](https://www.capterra.com/p/135455/QuestionPro/) [Zoho Survey](https://www.capterra.com/p/131426/Zoho-Survey/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reasons for choosing XM for Strategy & Research It seemed like the best product for our needs at the time and the price was reasonable. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Renee L. HR Coordinator Computer & Network Security ### "Fantastic tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 7, 2025 Overall XM makes collecting and visualizing data super easy. The interface makes it easy to construct complex questions that have many layers to them; with all the features and options they provide users, surveys are far easier to execute than with other products. Pros XM has a great offering of features with their tool, I think they lead the industry with this. The data visualization options and the survey builder makes composing complex surveys and sharing the data a breeze. Cons The only negative I can really say is the cost for XM. It's a fantastic tool and I understand that the subscription price is a reflection of that. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Ginger S. Graduate Student Academic Advisor Education Management ### "Flexible, Powerful Tool with a Learning Curve" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 July 9, 2025 Overall, using Qualtrics XM has been a positive experience. Mostly I and my team used it for collecting basic data, however, when I had the opportunity to use it for research data collection, I was impressed with the flexibility of the settings and logic to deploy a high-level, IRB-approved survey. It just took some time to learn it, and that's not necessarily a bad thing. Pros Qualtrics XM is a powerful, flexible tool that can perform funtions as basic as a survey on lunch preferences to research surveys with IRB-required anonymity. The variety of question types, delivery methods, collaboration options, and export settings make Qualtrics a versatile tool for a wide variety of settings. Cons Due to its capacity for high-level performance, many of the tools, options, and settings are not intuitive. Significant time and effort along with thorough training are needed to make use of all the features available to Qualtrics XM users. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AA Amr A. Senior Lecturer in Marketing Higher Education ### "Excellent survey tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 March 24, 2025 Pros It's user friendly and very easy to set up surveys Cons The expert review score can sometime be confusing Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DN Dominique Nathan M. Propriétaire Computer Hardware ### "Mon avis sur l'application XM" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 6/10 March 24, 2025 Dans sa globalité l'application est bonne , mais son réel problème se trouve dans la recherche rapide des réponses Pros Il y a une efficacité dans la recherche. Les réponses sont correctes Cons Il y a une lenteur sur la recherche des réponses Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. KF Kat F. Admin Higher Education ### "Great software, but unituitive" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 March 14, 2025 Pros There are so many functions to use and implement Cons I find this software to be highly unintuitive Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/72396/Strategy-and-Research/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [SurveyMonkey vs XM for Strategy & Research](https://www.capterra.com/compare/72396-253516/Strategy-and-Research-vs-SurveyMonkey)[Jotform vs XM for Strategy & Research](https://www.capterra.com/compare/72396-158456/Strategy-and-Research-vs-JotForm-4-0)[QuestionPro vs XM for Strategy & Research](https://www.capterra.com/compare/72396-135455/Strategy-and-Research-vs-QuestionPro) [Typeform vs XM for Strategy & Research](https://www.capterra.com/compare/72396-137289/Strategy-and-Research-vs-Typeform)[Lucky Orange vs XM for Strategy & Research](https://www.capterra.com/compare/72396-150695/Strategy-and-Research-vs-Lucky-Orange)