# Page 17 | XM for Strategy & Research Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 17 - Is XM for Strategy & Research the right Survey solution for you? Explore 425 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/72396/Strategy-and-Research/reviews

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XM for Strategy & Research

4.7 (425)

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Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 15th, 2026

# Page 17 - Reviews of XM for Strategy & Research

## Showing most helpful reviews

Showing 401-425 of 425 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

SG

Sofia G.  
Manager  
Research  
Used the software for: Less than 6 months

### "Robust to a point"

August 25, 2019

5.0

We worked with qualtrics customer service to develop a unique workflow solution for our templates studies and they were really helpful, but did draw the line at some of their capabilities which required us to adjust on our end rather than find a solution through them.

Pros

As a survey platform, qualtrics is built with many many tools that can be applied to a number of studies.

Cons

When it comes to a specific trade function, customizability with the purpose of establishing a repeatable workflow may present a complicated task.

Review Source

yM

yvette M.  
  
  
Used the software for:

### "very insiteful"

February 14, 2017

5.0

This software is easy to use and great for your business.You can easily get customer feedback to help improve your company.The software is easy to install and you can get it setup in a few minutes.

Review Source

KR

Katelyn R.  
Student  
Education Management  
Used the software for: 6-12 months

### "Great software for getting opinions"

April 16, 2019

5.0

Pros

Comprehensive and fully customizable to whatever purpose.

Cons

Can take some time to learn how to do everything.

Review Source

BM

Brian M.  
Attorney  
Legal Services  
Used the software for:

### "Excellent company!"

October 3, 2016

5.0

Qualtrics is the leader in the industry. The way they tailor their products and provide the data needed ensures that they will be essentially for businesses for a long long time.

Review Source

AP

Amy P.  
Doctoral Student & Grant PI  
Education Management  
Used the software for: Less than 6 months

### "Dissertation Research Dynamo!"

June 6, 2018

5.0

simplifies my survey for research purposes

Pros

Highly User-Friendly, Great Customer Service, Intuitive in design, great preview ability, ease of modification, easily test data

Cons

Wait time for customer service can be longer than desired, but at least the recording entertains with interesting data facts.

Review Source

DY

Danny Y.  
Instructor  
E-Learning  
Used the software for: Less than 6 months

### "User-friendly surveys"

June 15, 2021

4.0

Qualtrics helps many departments in our institution conduct crucial research.

Pros

Qualtrics offers the ability to create, publish and retrieve data from high level surveys. Users routinely report high satisfaction.

Cons

Qualtrics sometimes has difficulty on mobile applications in our contexts but works effectively on larger screens and devices.

Review Source

LL

Leilani L.  
Production artist  
  
Used the software for: Less than 6 months

### "Great for school research"

February 16, 2018

4.0

Pros

It was easy to use and very insightful. A little difficult to pick up but overall I had a very positive experience using this for a product development class.

Cons

Like mentioned, it can be difficult to learn. But once you have the hang of the tools available the possibilities are endless. Helps tremendously with data.

Review Source

CR

Carolyn R.  
  
  
Used the software for:

### "Easy to use"

February 13, 2017

5.0

This by far is one of the easiest survey platform. I love the option of clicking on the stars to rate instead of having to slide the bubble across the line.

Review Source

SC

Sierra C.  
  
  
Used the software for:

### "Love the drag and drop "

February 13, 2017

5.0

The new features for the Qualtrics Insight Platform are awesome! The ease of use is incredible. I love the nestable drag and drop projects and folders.

Review Source

KK

Kantipan K.  
Msc Student  
  
Used the software for: Less than 6 months

### "Easy to use and useful functions"

July 16, 2018

5.0

Pros

Full-option in everything! Qualtrics is like a Ferrari to me when it comes to academic survey. It is easy to use and it looks so sleek and profession. I am impressed!

Cons

A bit difficult to get link access to domain license but your support team have been very helpful to sort things out very quickly for me

Review Source

AB

Annette B.  
  
  
Used the software for:

### "Great software "

February 13, 2017

5.0

Great for any software user. Easy to get the hang of even for a novice like me.After using this software, I will continue using this maker.

Review Source

DZ

Danielle Z.  
  
  
Used the software for:

### "Positive Insights Platforms "

December 21, 2016

5.0

Took some getting used to but once up and running, the platform is accessible and helps tremendously when doing runs and cuts of data.

Review Source

BA

Brittani A.  
English Instructor  
Higher Education  
Used the software for: Less than 6 months

### "Qualtrics for Humanities"

April 1, 2019

5.0

Pros

Using Qualtrics allows me to survey my students' experiences with peer revision workshops and gather data to better the topics covered and their overall experiences.

Cons

There can sometimes be no best solution for all users. Some users would rather have the opportunity to write in detail about their experiences, but sometimes qualitative data is easier and better to gather, depending on those being surveyed.

Review Source

CD

Christina D.  
  
  
Used the software for:

### "Awesome support services. "

March 23, 2017

5.0

Qualtrics is committed to their users' success. Awesome customer service. Easy to use platform that's quick to setup.

Review Source

SC

Stuart C.  
  
  
Used the software for:

### "Fantastic service all round!!! "

March 13, 2017

5.0

The best survey platform I have ever used, I absolutely can't fault it and he customer service is second to none.

Review Source

CW

Chris W.  
  
  
Used the software for:

### "Qualtrics Insight Platform"

February 13, 2017

3.0

Customer service was not as good as I had hoped but everything else including the functions worked perfectly .

Review Source

LF

Lorie F.  
  
  
Used the software for:

### "Software buying."

October 4, 2016

4.0

Was easy to look through, just needed to give better explanation of what it was for. Download was okay.

Review Source

TH

Traci H.  
  
Education Management  
Used the software for: Less than 6 months

### "Great tool!"

August 15, 2016

5.0

Using the qualtrics survey for a class project. Its been easy to use and my respondents are pleased with it as well.

Pros

I like the variety of questions.

Cons

No cons because I am using the free version. So its giving me enough for no cost.

Review Source

CM

Christianna M.  
Alumni/Development Coordinator  
  
Used the software for: Less than 6 months

### "All around awesome! "

July 29, 2016

5.0

My experience with Qualtrics has been excellent. I look forward to using surveys for many activities.

Pros

User friendly, I can put together any type of survey one can imagine! I have not experienced any limitations.

Cons

I haven't come across anything yet.

Review Source

BJ

Brooke J.  
Owner  
  
Used the software for: Less than 6 months

### "Better than expected"

June 20, 2017

5.0

Pros

I enjoyed the ease of use the most. It was definitely created to be user friendly and you do not have to be a computer genius to get around the program.

Review Source

JP

Jed P.  
Head of Technology & User Experience  
  
Used the software for: Less than 6 months

### "A very powerful application"

November 16, 2017

5.0

Pros

The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats. The ability to customize the look and feel is very nice, and the flexible distribution options work very well for us.

Cons

The Table of Contents tool is limited by rules put on place for surveys. I would like to see educational options settings that would allow for educational use.

Review Source

JV

John V.  
Membership Data Associate  
Utilities  
Used the software for: Less than 6 months

### "Leader of the Pack"

September 10, 2018

5.0

Pros

As a non-profit with a stakeholder engagement role, we have a diverse audience. Qualtric's advanced functionality allows us to really personalize our surveys with display logic, embedded data and a great salesforce integration.

Cons

Great support, but no onboarding videos or training

Review Source

MS

Matthew S.  
Van driver  
Transportation/Trucking/Railroad  
Used the software for: I used a free trial

### "Quad Review"

February 6, 2019

4.0

Pros

It is useful for today's technologies plus this makes me wonder about what goes on in today's world.

Cons

Just learning my way around it. That was all there was to it.

Review Source

KF

Kyle F.  
Territory Account Manager  
Public Safety  
Used the software for: Less than 6 months

### "EASIEST WAY TO GATHER CONSUMER DATA FOR MAKING BIG DECISIONS"

July 16, 2019

5.0

Pros

This software is extremely user friendly. The ease of data gathering allows for you to make informed decisions quickly with available information.

Cons

There was not any thing I disliked about this software, it was great to use.

Review Source

HM

Helen M.  
Instructional Technology Coach  
Education Management  
Used the software for: Less than 6 months

### "Qualtrics for the Win!"

September 15, 2016

5.0

Qualtrics is a very robust tool, and I am learning something new about the software all the time. On those functions I was unsure of, I popped into a Chat with Customer Support and got all answered in a very timely fashion. Great product, great support, for the win!

Review Source

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