# Page 6 | XM for Strategy & Research Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is XM for Strategy & Research the right Survey solution for you? Explore 424 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/72396/Strategy-and-Research/reviews

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XM for Strategy & Research

4.7 (424)

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Last updated March 15th, 2026

# Page 6 - Reviews of XM for Strategy & Research

## Showing most helpful reviews

Showing 126-150 of 424 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

DK

Deena K.  
Research Assistant  
  
Used the software for: 2+ years

### "Formatting a survey on your own is easy even for more complicated tasks."

June 15, 2017

5.0

Pros

It's flexible. It has options for online and offline surveys. Importing questions from previous surveys is seamless, editing and reordering questions is simple. There are built-in features for a wide range of question and response situations. Qualtrics overs 24-hour support and tutorials for complex programming tasks to get you the design you need. The support staff are professional, friendly, fast and knowledgeable.

Cons

Ocassionally I've run into glitches and had to delete and re-enter questions to get rid of an issue. Editing (and re-editing) wouldn't fix the issue.

Review Source

CG

Crystal G.  
Survey Analyst  
  
Used the software for: 2+ years

### "Very intuitive, easy to customize and use, user friendly and best research tools"

June 8, 2017

5.0

Pros

Features & Functionality (many options available, easy to select & use) Printed Report (customization) Initial Report (Dashboard look & feel) Easy DIY Customization (look & feel, survey flow, report) Best Customer Support Ever!! ^^

Cons

Signature & file upload (additional step require to download instead of usual downloading of raw data) Printed Report (unable to display all rows for text entry at times) Initial Report (not easy to customize, rooms for improvement as compare to Printed Report) Contact list (time consuming to upload data with other languages)

Review Source

DB

Daniel B.  
Online Learning Researcher  
E-Learning  
Used the software for: 2+ years

### "Qualtrics is a sophisticated, reliable and very user-friendly software that I use every day!"

July 15, 2017

5.0

Pros

The feature of Qualtrics I like the most is that the sky is the limit in terms of it's versatility. One can make a very simple, straight-forward survey or one can use sophisticated logic and make a very complex survey. This versatility allows me to use Qualtrics for any job I have.

Cons

In it's current state the Insight Platform reporting features are less-than ideal. They are making progress and things are getting a little better, but there is a long way to go. I still am not able to customize my graphs using the reporting tool like I really need to do.

Review Source

RL

Roee L.  
Graduate student  
  
Used the software for: 1-2 years

### "Great survey platform which can be customized and includes many useful options"

May 21, 2018

5.0

Pros

Option to add Javascript Very flexible with many options Great support Works well for consumers Integrates well with web services Great preview, including for mobile

Cons

Adding javascript is possible but not very convenient. In some cases, the website does not provide information (for example when closing responses in progress, it's not clear when all responses are closed) Many export formats is a plus, but variable names are not consistent across formats I have encountered bugs several times in the past.

Review Source

VR

Verified Reviewer  
Head of Innovation & Marketing  
Computer Software  
Used the software for: Less than 6 months

### "Surveys made easy "

May 4, 2018

5.0

Excellent survey and form design that leaves a polished and high quality end result.

Pros

Market research is a convoluted field these days. Distributing surveys is a tough sell because everyone wants to do it and marketers ruin everything. Qualtrics allows survey distribution to be made simple with excellent reporting tools. The form tool is nice as well, it doesn't look too templated or generic and allows for customization.

Cons

The training materials are a bit lacking. They have some out there but it isn't as detailed as you'd hope. This is made somewhat okay because the software itself is so well designed that most things come to you intuitively.

Review Source

VR

Verified Reviewer  
Innovations and Business Development - Insights and Strategy  
Financial Services  
Used the software for: 2+ years

### "Was able to setup Custom From email address effortlessly through Qualtrics technical support!"

January 9, 2018

5.0

The robustness and customization ability of ResearchSuite. It allows me to successfully use this as a self-service data collection tool.

Pros

The ease and robustness of the functionality of Survey Design, in particular the features within Survey Options and Tools is very robust and allows you to customize specific to your needs. Data and Analysis tab also has great functionality.

Cons

My least favorite feature for the Qualtrics ResearchSuite platform would have to be the Reports tab, as it has limitations in terms of reporting formatting ability. And the downloads to Excel require that I do some significant formatting on my own to get it to my specific needs. But its good value for the money.

Review Source

VR

Verified Reviewer  
Special Education Paraprofessional  
Libraries  
Used the software for: 1-2 years

### "Great tool!"

December 11, 2018

5.0

Pros

Ability to set up leading questions to evaluate experiences

Cons

Interface somewhat boring which can be a turnoff for users

Review Source

SJ

Syrine J.  
Analyst  
Higher Education  
Used the software for: 2+ years

### "Amazing Survey Tool!"

December 9, 2018

5.0

Pros

I utilize Qualtrics to collect an array of institutional and employee data. It is easy to build and export your data. They also have updated and given a guide that tells you ways to improve your survey before you publish it.

Cons

I can't think of any because they seem to always have a new feature update to keep the platform fresh and competitive.

Review Source

VR

Verified Reviewer  
Associate User Experience Researcher  
Entertainment  
Used the software for: 2+ years

### "Customer Service"

December 10, 2018

5.0

Qualtrics offers a tremendous amount of versatility to help you achieve your research needs. The tools are easy to use when it comes to survey creation, survey distribution, monitoring results, and viewing results. Definitly would not use any other product.

Pros

Great Customer service to help you figure out any of your research questions and formats

Cons

Nothing

Review Source

HS

Hira S.  
Operations Officer  
Hospital & Health Care  
Used the software for: 2+ years

### "I friggin love it!"

April 22, 2021

5.0

It's easy to learn, easy to use, and even easy to teach. I love this software and would love to become some sort of certified expert user if at all possible.

Pros

I love how easy it is to use. For the most part, I am able to figure out detailed changes without consulting with FAQs online. It's a very logical setup, easy to share links, and has an aesthetically pleasing layout.

Cons

The only thing I've struggled with so far is the default reporting. I don't like that each question is on a new page; that's not very useful in any context for which I apply it. I wish there was a button that would automatically fit everything within a certain number of pages, or at least eliminate white space on the default results report.

Review Source

MATHEW M.  
Freelancer  
Writing and Editing  
Used the software for: 2+ years

### "Qualtrics is one of the leaders in market research"

October 3, 2019

4.0

My experience with Qualtrics is awesome. So I want to continue use it.

Pros

I do often qualtrics survey which is provided by qualtrics software. Qualtrics is very good at arranging the survey nicely for the clients.

Cons

I do not find any bad side of qualtrics software. Because when I do survey it works uninterruptedly.

Review Source

VR

Verified Reviewer  
Digital Librarian  
Libraries  
Used the software for: 1-2 years

### "Great for Surveys"

August 1, 2019

5.0

We used this to conduct a survey for a new building plan and we were able to cover everything we wanted to with our patrons in one simple survey.

Pros

I loved that this could be used to collect online surveys, transferred for paper surveying, and the data and results clearly laid out. The option to have multiple types of questions was also incredibly helpful.

Cons

It can be a little complicated your first time through but I had used it in graduate classes before and once you get the hang of it it's easy sailing.

Review Source

EA

Ellie A.  
Research Scholar  
Research  
Used the software for: 1-2 years

### "Quality Product- Use When Surveying a Lot of People"

February 26, 2021

4.0

Overall I've had a very positive experience with Qualtrics and will probably stay with it.

Pros

I use Qualtrics every day to conduct surveys and gather research on a variety of industries. Qualtrics makes it easy to have a variety of different surveys, customize them for different people, and more.

Cons

When you mass send out a survey through Qualtrics, it often ends up going into people's spam folders. Also, sometimes the piped text features as well as adding contacts can be overly complicated.

Review Source

VR

Verified Reviewer  
Student Services Coordinator  
Higher Education  
Used the software for: 6-12 months

### "Qualtrics - The Future of Surveys"

August 9, 2018

5.0

Pros

I enjoyed the features surveys had available. One of the most useful features is the distributions feature where we could have survey's open for a specific time. This allowed us to send surveys without the fear of people overstuffing our results. The ability to create personal links is an added bonus. But perhaps the most important feature is the ability to generate reports within the program. Over it is easy to use and user friendly.

Cons

I didn't like the fact that the free version had limited capabilities. However, I understand the program needs to make money. Luckily, the free version had everything we needed!

Review Source

AK

Alicia K.  
Director  
Education Management  
Used the software for: 1-2 years

### "Industry standard for survey research"

November 13, 2019

5.0

Enjoyable experience; I don't feel frustrated by software that doesn't do what I need or that is overly complicated.

Pros

Easily write, edit, and send surveys that follow review board standards and maintain data privacy for participants. Qualtrics combines the ease of a Google Forms type application with the multitude of features needed to navigate quantitative and qualitative survey question data. Replicate questions, create multiple versions of a survey and save them, see participant completion rates and send out secure links easily as well.

Cons

Costs more than free options such as surveymonkey, etc. but the ability to save your data and see multiple outputs of that data is worth it.

Review Source

Gina R.  
Director, Data and Analytics  
Education Management  
Used the software for: 6-12 months

### "Powerful platform with excellent customer support"

December 5, 2018

5.0

Pros

Nearly anything I've wanted to do with a survey, I've been able to do with Qualtrics. The customer support I've received is phenomenal.

Cons

It's expensive, and additional functionality or connectivity will cost more than you expect.

Review Source

JB

Joost B.  
Innovation manager  
Management Consulting  
Used the software for: 6-12 months

### "So versatile, easy"

March 8, 2017

5.0

I've been using survey software for almost 10 years now. We recently switched to Qualtrics from Fluidsurveys (acquired by SurveyMonkey) and have absolutely no regrets. Building surveys is extremely easy and their library with predefined choice options & questions is a real time saver. Via their API we are able to present survey results directly to clients through our own platform. Yes, maybe Qualtrics is a bit more expensive than other SAAS solutions out there, but I haven't seen any organization delivering support as good as they do. We are a small professional services firm and at first I thought Qualtrics was (purely) focused on large enterprises. But honestly, I feel like a real valued customer.

Pros

Extremely versatile, easy to use, extensive knowledge library (university).

Cons

At first glance their workflow is different from other survey software vendors out there. But reading some articles on how to achieve advanced survey objectives, it totally makes sense.

Review Source

VR

Verified Reviewer  
Emerging Markets Coordinator  
Computer Networking  
Used the software for: 2+ years

### "Good Professional Software"

January 29, 2019

4.0

Pros

Qualtrics is great for creating and conducting surveys. The platform is simple and easy for both survey creators and survey takers to understand.

Cons

The only thing that I would like to see changed is an increased ability to make aesthetically pleasing survey environments. At times it feels a little limited.

Review Source

Jacob S.  
Communications Director  
Political Organization  
Used the software for: 1-2 years

### "Great platform for professional surveys and data"

March 27, 2019

4.0

Pros

Qualtrics is an excellent program for professional-grade surveying and data collection. It is great for use in a university or research setting -- and you can collect an enormous amount of data in a user-friendly way. The layout of the software is relatively intuitive and easy-to-use, and there are a number of customization options that allow an individual to ask pointed questions and collect large amounts of samples. The software also provides a secure link, which allows the person taking the survey to recognize the professionalism and legitimacy of the survey.

Cons

If you're just taking an informal survey or collecting informal opinions for something other than a professional research project, you can probably find better (and cheaper) options elsewhere.

Review Source

VR

Verified Reviewer  
Certified Clinical Research Coordinator  
Hospital & Health Care  
Used the software for: 2+ years

### "One of the best priced and best developed survey tools on the market"

May 30, 2018

5.0

Pros

The functionality and ability to create comustomized surveys with Qualtrics is beyond that of any other software I've used. I think what makes Qualtrics stand apart from other programs is that is can be used and appreciated by novice tech users to skilled coders. If you want to make a quick-and-dirty survey tool, it's got you covered. If you want to use API and embed your survey into your website and receive real-time data analysis, you can do that, too. The ability to buy a single subscription for your entire organization can make this very cost effective, too.

Cons

I've only contacted Qualtrics customer support once for a connection issue I couldn't resolve on my own. Unfortunately, they rely on the email us your issue and we'll get back to you method of troubleshooting (albeit, along with a plethora of FAQs), and I never received a response. It seems like that happens more often than not (and definitely more than it should) when using this type of customer support method.

Review Source

BP

Brad P.  
Sr Experience Researcher  
Automotive  
Used the software for: 2+ years

### "Robust research tool with advanced logic and embedded features options. "

March 27, 2019

5.0

Pros

Contains a wide variety of question options, logic branching capabilities and display options. Combining these with site intercept features makes for a powerful research tool.

Cons

Some new users take time to get up to speed with programming it but it's because you can do so much with the tool.

Review Source

BS

Barb S.  
Administrative Associate V  
Higher Education  
Used the software for: 2+ years

### "transferring surveys"

March 1, 2019

5.0

We love the software and use it frequently. Surveying staff and students, managing the surveys when staff leave so that the data, that may be longitudinal, can be accessed (via transfer or other means).

Pros

the software is pretty user friendly and intuitive, however some things are not.

Cons

the cost has risen to levels that may be prohibitive

Review Source

LR

LORI R.  
RESERACH MANAGER  
Media Production  
Used the software for: 2+ years

### "Above and beyond"

August 2, 2016

5.0

The Support group is amazing. No matter when I call they are kind an caring. You can hear the smiles in their voices and each one seems to really love their job. Yesterday and today Mark helped me with a particularly involved survey flow, and his suggestions and information led to the best outcome for us. And of course, the annual summits are unbelievable!

Pros

Easy to use. Engineers are open to changes and challenges, upgrades and upsets :)

Cons

The newer reporting system only allows one question per page, so reports can be very long, we sometimes have 300 questions~

Review Source

PY

Peter Y.  
Director  
Broadcast Media  
Used the software for: 1-2 years

### "As survey software goes - this is the most complete!"

July 18, 2017

5.0

Real-time calculations and the ability to make changes on the fly to your survey. It can be adapted to customer feedback activities and be turned around and then used in a research & development environment... not many products have this flexibility.

Pros

Ther are many things I love about this piece of software, but the two that stand out are its research core and real-time online sampling. Being heavy into numbers and "big data"... this software platform provides the market researcher a depth not found in many other platforms. The power on its computational abilities is the real power behind the brand.

Cons

A fairly steep learning curve for a novice or first-time research project manager. It is also the kind of platform that will perform so many more things and can - if the user is not careful - provide an information overload to that user.

Review Source

VR

Verified Reviewer  
Partner, Customer Success & Account Management  
Management Consulting  
Used the software for: Less than 6 months

### "If you have budget this product is powerful"

January 12, 2021

4.0

I like the UX but still on the fence about this platform.

Pros

The dashboard and reporting capability is powerful if you put in robust info. As well, it integrates with Salesforce CRM. The look and feel is good too. Once you learn how to use it, it’s easy to keep up.

Cons

Setup in Clunky. The AM said the upgrade was port over all our survey info to the upgraded account. He also said our surveys would be seen by all users and that isn’t true either. It’s taking a lot more time than we were told.

Reason for choosing XM for Strategy & Research

The product team was using it so we kind of didn’t have a choice.

Review Source

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