# Page 8 | XM for Strategy & Research Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 8 - Is XM for Strategy & Research the right Survey solution for you? Explore 424 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/72396/Strategy-and-Research/reviews

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XM for Strategy & Research

4.7 (424)

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Last updated March 15th, 2026

# Page 8 - Reviews of XM for Strategy & Research

## Showing most helpful reviews

Showing 176-200 of 424 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Yiyu W.  
Graduate Student  
Design  
Used the software for: 6-12 months

### "My go-to device for survey"

June 12, 2020

4.0

My experience so far is great, it will remain my primary survey too.

Pros

The "heatmap" feature is awesome. Now, I know it was probably designed for something else; but I used it to have participants marking spots on a human figure for injures/pains. It helps me improve certain high performance human designs. The "display logic" is another great feature, easy to use too.

Cons

The suggested options are a little off, when you ask a yes or no question, the system always give you five suggested option, and you will have to delete the extra ones.

Review Source

VR

Verified Reviewer  
Vice President, Marketing  
Computer Software  
Used the software for: 2+ years

### "Great experiences with Q and their insights platform"

December 14, 2018

5.0

Pros

Continuously improving and rolling out features to be the best in class research playform

Cons

Has become increasingly cost prohibitive if trying to use solution for small business

Review Source

FA

Fregenet A.  
Research Specialist  
Education Management  
Used the software for: 2+ years

### "I love the software. "

June 7, 2017

5.0

It keeps my research organizationed. The different options makes it easy to work with.

Pros

It is easy to navigate and get things done. I love using the software because there a lot of options I can use to meet my research needs. The improved version looks nice too.

Cons

It is so slow moving from one tab to another. It doesn't have the open in a mew tab option too. It would have been so much helpfull if it had the later function.

Review Source

VR

Verified Reviewer  
Executive Director  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Comprehensive Survey Tool"

November 14, 2018

5.0

Pros

ability to dive deep into the data and to pull out sections of interest with the filtering

Cons

if you don't use it regularly, it could be difficult to grasp for someone who isn't tech-savvy- there's a lot to it

Review Source

AA

Alexander A.  
Researcher  
  
Used the software for: 2+ years

### "Easy-access questionnaires"

March 8, 2018

4.0

Pros

Qualtrics is pretty powerful, yet it remains "accessible," with a very easy learning curve. At its essence, it is a backend for designing questionnaires. Basic features include your typical types of questions (multiple choice, radio boxes, checkboxes, free-text entry, etc.). Advanced features include display logic and sub-questionnaires. You may distribute via email invitations and monitor questionnaire completion. Finally, it has some rudimentary analysis tools that can give you some descriptive statistics. Export options include .CSV, if you want to get the data into Excel or some other tool for more complicated analysis.

Cons

Don't try to do anything fancier than descriptive statistics. But you can export data pretty easily to do analysis and/or visualization elsewhere.

Review Source

MB

Michael B.  
Graduate Teaching & Research Assistant  
Higher Education  
Used the software for: 2+ years

### "Exceptional Survey Development and Distribution Tool"

September 16, 2019

4.0

In using Qualtrics for over two years, there are certainly more pros than cons. We have had no issues in the field with storing survey responses on our tablets, and then uploading them once back in internet range. Any issues we've had, or questions as far as question development goes, have been addressed immediately by the wonderful support staff. Qualtrics continues to be the best resource for our social research needs.

Pros

Easy display transfer between computer and device (e.g. tablet, smartphone). Extremely high level of customization in regards to types of questions you can create. Ease of creating projects and managing them on the Qualtrics homepage. Easy to sync stored survey responses and upload them to the database. Exceptional customer support.

Cons

Somewhat of a steep learning curve with all the options provided for developing and creating different types of questions. Use of the "Blocks" can be difficult to navigate if you have little experience using the interface.

Review Source

KH

Karen H.  
Program Coordinator, Sr.  
Education Management  
Used the software for: 2+ years

### "Qualtrics Survey Software"

August 22, 2016

5.0

The software is very user-friendly and versatile, and the customer support is very good. The new platform makes it even easier than it was when we started using it.

Pros

Versatility. We use it for class registration and follow-up evaluations.

Cons

It would be nice if we could consolidate duplicates on more than just email because many of our participants share an email with each other or use them to register their employees.

Review Source

MW

Meghan W.  
Senior UX Researcher  
Information Technology and Services  
Used the software for: 1-2 years

### "Robust Survey and Analysis Tool"

July 16, 2020

5.0

Overall Qualtrics is a really valuable tool that I use on a daily basis in my research practice.

Pros

I love how versatile and powerful Qualtrics is. It enables me to build a wide range of surveys and easily disseminate and analyze them.

Cons

It is expensive. I don't love how they've broken the product into different sections and require you to pay for each one.

Review Source

VR

Verified Reviewer  
Founder  
  
Used the software for: 1-2 years

### "Qualtrics research core is great!"

December 16, 2017

5.0

Pros

We've used the survey tools and love the functionality. It was a good experience to track and manage our data as well as send out a link to everyone needed to take it.

Cons

Little bit of a learning curve to start off but it was worth it once you get the hang of it, it's a robust and powerful tool.

Review Source

VR

Verified Reviewer  
Clinical Research Assistant  
Hospital & Health Care  
Used the software for: 1-2 years

### "Such a useful tool in academic research "

March 26, 2019

5.0

Pros

Qualtrics is so user friendly Software is smart and can do a bunch of advanced polling and analysis functions that makes output and further analysis simple.

Cons

Qualtrics can be a steep learning curve when putting together a survey for the first time, but there are a significant number of support options and help to guide you along!

Review Source

AA

Abritty A.  
Graduate Research Assistant  
E-Learning  
Used the software for: 1-2 years

### "The best survey collection tool!"

October 7, 2020

5.0

It has been a great run with Qualtrics so far! Looking forward to analyzing my data!

Pros

Qualtrics has made my quantitative and mixed method research easy with its user friendliness! The preloaded survey choice options (from likert scale to adding photos in answers) are enough for designing any sort of survey you are planning to conduct!

Cons

I honestly do not dislike anything. I think the sharing option for editing a survey could be made a little obvious rather than hidden somewhere and that's just it.

Review Source

VR

Verified Reviewer  
Assessment Center Proctor  
Higher Education  
Used the software for: 1-2 years

### "A Format for your Profession"

April 25, 2019

5.0

Pros

I love the essence of Qualtrics! I have been a user of it for quite some time now. When you read questions on the platform, it really looks professional. I really love how the layouts can come together in a good questionnaire.

Cons

I really don't have a bad thing to say about Qualtrics.

Review Source

VR

Verified Reviewer  
Lower and Middle School Music Teacher  
Education Management  
Used the software for: 6-12 months

### "Easy and convenient to use"

July 25, 2018

5.0

I am able to easily gather research data in a cost effective manner.

Pros

I use this software for research included in my graduate program. I love the library of surveys where I can essentially just plug and go. It is hard enough coming up with the research topics so this makes it easier to actually gather the data needed. Qualtrics' built in surveys also offer attention-checks for if you are posting the software to sites like mturk. This program is really easy to learn and is intuitive to use, and it is cost effective.

Cons

Previewing the survey is difficult and doesn't always show the best view. I've experienced this as both a researcher and a user on mturk taking surveys. I've noticed some of the built in attention checks are incorrect or the sliding scales (agree, strongly disagree) are off.

Review Source

VR

Verified Reviewer  
Benchmark Officer  
Public Safety  
Used the software for: Less than 6 months

### "Research Core "

February 19, 2019

5.0

Pros

Qualtrics is enjoyable to use. The backend logic are not too difficult to undestand and if you should get stuck you can get alot of support from video tutorials, and personal support.

Cons

The software costs are a little on the steep side but do not really have a comparable industry average to benchmark against. It would be good if they offered a third sector discount. There are some limitations to the monitoring over anonymous links.

Review Source

amberly H.  
Kindermusik teacher  
Education Management  
Used the software for: 2+ years

### "Gets the job done "

December 28, 2018

5.0

Pros

It’s a simple interface that does exactly what it’s intended to do.

Cons

I don’t love that there is so much clicking involved. It would be nice if it was one and done.

Review Source

KG

Kristin G.  
  
Education Management  
Used the software for: 2+ years

### "What would I do without Qualtrics?!"

July 30, 2016

5.0

Qualtrics Insight Platform is a vital tool for my research and teaching. I have fielded numerous surveys, and Qualtrics has had every feature I needed for any question type I wanted to include and any panel design I wanted to utilize. Also, the Qualtrics support staff has been willing and able to help me with any question I had about complex survey designs. Finally, Qualtrics is so easy to use that I teach my undergraduate students how to design and administer surveys for one of my classes.

Pros

Extremely user friendly program. Powerful platform to field surveys with any and all question types. I have gotten extremely helpful, knowledgeable, friendly service with my questions about survey design, account issues, and email recruitment very time that I have contacted the Qualtrics support staff.

Review Source

TW

Thomas W.  
Analyst II  
Insurance  
Used the software for: 2+ years

### "Great for surveys, but can be a little difficult to use"

November 12, 2020

4.0

Pros

Great for building surveys, has any feature you might want!

Cons

It can be a little difficult to figure out how to program different types of questions

Review Source

VR

Verified Reviewer  
Analyst  
Government Administration  
Used the software for: 6-12 months

### "use surveys in program evaluation"

June 2, 2018

5.0

We use the software to 6 -12 large surveys per year. The survey functions eable us to create complex surveys that minimize respondent burden.

Pros

i have used Qualtrics to construct complex surveys, with skip logic, display logic, piped text, embedded data. The customer support is fantastic - best around !

Cons

some of the more advanced features are not well documented. i had to reach out to customer support (but the customer support was great!)

Review Source

VR

Verified Reviewer  
Research Strategist + Writer  
  
Used the software for: 1-2 years

### "A powerful survey platform geared toward academic use cases"

March 29, 2018

3.0

Pros

Qualtrics can support just about any sort of logic or plugin you need and interface with other useful platforms it's very powerful.

Cons

Qualtrics is the most popular survey platform for academic researchers, and accordingly its features are geared toward their needs more than market research.

Review Source

YY

Yukun Y.  
Teaching Assistant  
Education Management  
Used the software for: 2+ years

### "Great, but a bit pricey."

July 27, 2019

5.0

Pros

Click and drag for research design (survey); very convenient and easy (user-friendly).

Cons

Laggy at times, cannot undo what you typed.

Review Source

VR

Verified Reviewer  
Bartender  
Hospitality  
Used the software for: 2+ years

### "Fundamental tool for online survey research"

August 27, 2019

4.0

It was a terrific addition to my research project for helping me effectively and quickly design and conduct my study online, reaching hundreds of participants in a couple weeks with a straightforward and clean survey.

Pros

The ease of use. Very fluid and intuitive design that allows you to focus on your research.

Cons

Customer support was slow. Yet, given that the software is fairly straightforward, it ended up not being a major issue.

Reason for choosing XM for Strategy & Research

Because of great experience with the trial-version.

Review Source

PW

Peggy W.  
Staff Development  
  
Used the software for: 2+ years

### "Qualtrics is one of the most user friendly pieces of software I have ever used. "

January 2, 2018

5.0

Pros

User friendly, but very capable of doing complex steps. The help documentation is very thorough and easy to use.

Cons

A little hard to understand where to go to find help documentation now with all the products showing up. We just have the Survey product and you need to use the Research icon to get to help for Surveys.

Review Source

JM

Joel M.  
Director - Product Mgmt and Customer Insights  
  
Used the software for: 2+ years

### "Qualtrics and Vocalize do what I need and do it well..."

March 17, 2018

5.0

Pros

Powerful and easy to use. I wad able to easily construct a survey, distribute out and setup a powerful dashboard to visualize the results.

Cons

Some parts are complex and a little buggy. The online documentation is not always complete. Reports could be more intuitive. Dashboards should be sharable without licenses.

Review Source

VR

Verified Reviewer  
researcher/student  
Higher Education  
Used the software for: 2+ years

### "Unmatched Survey Platform"

March 15, 2019

5.0

Pros

I have been fortunate to discover Qualtrics during my graduate studies. I have used it to design surveys and experiments on many occasions. It is very easy to use and if you get stuck its customer service is fantastic. I prefer it over other survey design tools due to its superior features such as the order of question presentation and randomization, which is essential in experimental designs. Qualtrics makes it easy to collaborate with others on surveys. The appearance and design of surveys can also easily be manipulated. While I generally analyze the survey results myself, it is always nice to see that Qualtrics provides additional descriptive data analysis and figures for the gathered data.

Cons

Nothing I dislike about it. A chat function to communicate with customer service if needed would be a plus!

Review Source

AM

Ashley M.  
Program Coordinator  
Education Management  
Used the software for: 6-12 months

### "I use Qualtrics to collect applications for scholarships and use the data for reporting."

November 7, 2017

5.0

I have the ability to create a survey and distribute it almost immediately! I can also copy previous surveys so I'm not "recreating the wheel". This has made my life much easier and made the most of my time in terms of surveying. It's great to have this software at my fingertips and ready to go at all times!

Pros

I love the ease of using Qualtrics. The interface is very user-friendly and quite self-explanatory. I can add as many questions as I'd like and customize them individually. I love the ability to look at responses in real-time, without waiting until my survey is complete. This system as allowed me to streamline our scholarship application and reporting processes, instead of doing the two separately.

Cons

I think the software is great, however, I would love the ability to personalize the design layout. Sometimes our surveys can look very cold and general, so it'd be great to add more color, etc. I do not think this outweighs all of the great things Qualtrics does, it would just be a way to put it on the next level!

Review Source

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