# Page 3 | XM for Strategy & Research Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is XM for Strategy & Research the right Survey solution for you? Explore 424 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/72396/Strategy-and-Research/reviews --- XM for Strategy & Research 4.7 (424) [View alternatives](https://www.capterra.com/p/72396/Strategy-and-Research/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 15th, 2026 # Page 3 - Reviews of XM for Strategy & Research ## Showing most helpful reviews Showing 51-75 of 424 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kathleen C. Data Analyst Utilities Used the software for: 2+ years ### "Excellent experiences with Qualtrics!" July 16, 2018 5.0 An easy to use system that not only collects data, but allows us to also create reports - both reports that we can export, and reports that we can share via link. Pros This software is very easy to use. When working with people with various skill levels, it's nice to have a system that anyone can learn. We really like the variety of question types and the ability to create custom reports from the data. Customer service is also outstanding - whenever I've had an issue, they've been able to talk me through it fairly quickly. The support reps are very well trained. The support site is also great. I also know from past experience that Qualtrics does look at suggestions sent by users , and I appreciate that they have implemented changes to the system based on user feedback. Because of that, I always encourage people to let Qualtrics know if there's an issue or if there's a feature they'd like to see. Cons We're a non-profit and it's a little pricey; I wish they had smaller packages for non-profits and small organizations, or monthly options for some features (i.e. SMS messaging - we only need this a few times a year.) Review Source AK Amanda K. Researcher Religious Institutions Used the software for: 2+ years ### "Great Product and It Keeps Getting Better" June 20, 2019 4.0 Overall I really love Qualtrics. I'd highly recommend it. It allows for great collaboration, I like that I can customize using Java or HTML, and it also applies to many types of research. The other cores are also great. I'm always excited about the newest feature rollouts and it seems they're always getting better. Pros I love that Qualtrics is so intuitive and has so much functionality built in. I also love that they are consistently working to improve it and roll out other useful features. I seldom find it's missing something that I need for my job. Cons I have hated the reporting and dashboard functionality, as well as the administration dashboard. It's not that they're terrible, but I can create better stuff for myself by downloading the raw data and manipulating it in Excel. HOWEVER, we do have major dashboard, reporting, and administration updates coming in the next month which sound very promising and like great improvements. One other negative, you can't have two people working on a project at once - it gets buggy and changes get lost. It's also difficult to have two Qualtrics pages open in your browser at once. I've managed to manipulate it to a degree, but it doesn't do super well. Review Source VR Verified Reviewer Research Assistant Government Administration Used the software for: 1-2 years ### "Powerful Surveying Tool" July 15, 2021 5.0 Awesome. Qualtrics has provided reputability and security to our data collections. Pros The features that allow branching in surveying is powerful. This allows you to collect data from distinct groups of people all in one survey. The basic data reports generated by the software provide real time updates on progress and basic understanding of the data immediately. I appreciate all of the customization options in both the survey and report functions. Cons If you are just collecting emails addresses, t-shirt sizes, etc. you should use something simpler and quicker, like Google forms. It is just not fast and user-friendly for simple surveying. Also, it does not always give data outputs in excel, etc. in a super convenient way. You definitely have to do some data clean up. It takes awhile to learn all of the features, but once you learn them, Qualtrics is a powerful tool. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) increased options and functionality Review Source VR Verified Reviewer Field Marketing Specialist Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Qualtrics is a strong tool for collecting and analyzing data" April 26, 2022 5.0 The platform is primarily used for market research, although other departments have recently started using it for vendor scorecards. We are currently developing a use case that will allow our stores to provide real-time input on operational opportunities. As a result, the time it takes to respond will be reduced. Pros Using Core XM, I can create surveys, distribute them, and view the results in a variety of ways. My target demographic will have no trouble using its user interface and templates because they are both very user-friendly. Cons After using Qualtrics, I can't think of many disadvantages. According to what I've read, the phrasing of questions can become challenging depending on the amount of your investigation. Using the tool for a research project, for example, necessitated extreme caution in selecting the questions we posed to ensure that they were relevant to our original idea. This is more of a warning than a problem in the tool itself, though. Review Source VR Verified Reviewer Senior Research Assistant Research Used the software for: 2+ years ### "Powerful survey tool with user-friendly interface" August 20, 2018 5.0 Pros The functionality of Qualtrics has dramatically improved over the past five years. There is now much more flexibility in customization, saving questions to blocks and libraries, analysis and reporting, and even appearance. There is a big range of question types and lots of options for customization for each question, and it's easy to drag-and-drop to rearrange the survey. There are some powerful analysis tools and you can easily download your data in different formats (CSV, TSV, SPSS, XML, etc.). The user/survey-taker side is clear and has been problem-free for our needs. Cons Can sometimes run into issues with scrolling and saving changes to surveys when using Qualtrics on my iPad. Review Source FA Frances A. Senior Research Specialist Higher Education Used the software for: 1-2 years ### "Qualtrics is beginner friendly! " September 9, 2021 5.0 As a relatively new user of Qualtrics, I am definitely a fan. It was easier to learn with the help of their email and chat support. Their online help topics are also very helpful! Pros I had never used an online survey software and working with Qualtrics was user friendly. I could set up several national surveys using skip logic and survey flow to address various conditions. The customer service is top-notch! I believe in every case that I had to contact them; they could answer my questions. Qualtrics even updated their interface since I started using it and the additional features were also user friendly. Cons I am not sure if this is a university policy or a Qualtrics policy but limiting the use of matrix formats, which adds time to the survey for both the builder and participant. But I understand that readability is important. Review Source Sharon H. Independent Business Owner Used the software for: 2+ years ### "I have been using this program for about 5 years and find it to be essential to my business. " July 13, 2018 5.0 I am able to conduct research for customers that I used to contract for. It helps my business and keeps me up to date on a number of new methodologies. I am focusing on B2B customers now and this is a very helpful tool for both conducting surveys and analyzing the data. Pros Software is fairly intuitive and support group is great at answering questions quickly. Customer support has really improved over the years. You just have to call to get a person quickly. Generally very knowledgeable. Cons Takes some time to get familiar with the software. Online chat is slow probably due to lack of staffing. If you want help you have to call. They add new things constantly, hard to keep up, but that is actually a good thing. Review Source VR Verified Reviewer Visiting Researcher Higher Education Used the software for: 6-12 months ### "Highly reliable software" December 18, 2019 5.0 It is very reliable software to collect responses which use can extend from students' feedback, tracking of students experiments to collect event registrations and abstract submissions. With some updates, it can become a fantastic multi-tasking software. Pros Highly user-friendly and most of its features require no programming skills (as a user, not as an administrator) with a nice working environment. It is quite flexible software and can be used as a conference management tool to track registrations and even handle the abstract submission, review and the subsequent revisions Cons Some parts require basic skills of programming (eg in the appearance of the form, the adjustment of the font style and position, or in the design of the automatic replies). More flexibility in uploading data from other forms would make this product very helpfull and more versatile. Moreover, deleting selected responses takes forever and decrease its ease of use. Similarly, it would be ideal if the data file wouldn't be disturbed once there is an addition of a question (currently it doesn't move the old data to the relevant cell when a new column is added). Last but not least, it would be great if the data mapping from other forms could be used in a user-friendly way to create automatic responses (currently even with the help of academic staff from Computer Sciences, we couldn't resolve the issue) Review Source ME Melanie E. Sr Mngr, Research & Insights Management Consulting Used the software for: 2+ years ### "Qualtrics sets the bar high!" December 8, 2022 5.0 Pros What I like most is how user-friendly the survey build feature is. The survey flow function makes it easy to macro-level changes to the survey Cons What I like least the delay in creating lists and generating links for large data sets Alternatives considered [Decipher](https://www.capterra.com/p/188720/Decipher/) Reason for choosing XM for Strategy & Research Qualtrics is easier to navigate and has advanced features not found with the other options Review Source SV Sotheary V. Digital Marketing Coordinator Health, Wellness and Fitness Used the software for: 1-2 years ### "Does the Job, Looks better than Google Form" September 26, 2022 5.0 Positive experience with Qualtrics, just wish it was "cuter" and easier to navigate, especially when it comes to data and reports. Pros I like that it is convenient and there is a free feature that allows me to do quick surveys. Cons It's not very user friendly. It's not hard to understand but I feel like finding features tends to be difficult and it's not as intuitive as I'd like. Switched from [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) Google forms was not as good looking. Review Source VR Verified Reviewer Enterprise Systems Coordinator Education Management Used the software for: 2+ years ### "Quality Data Gathering and Analytics tool" December 9, 2019 4.0 Our district uses this tool survey the public, our patrons, and district wide staff regarding various things. It has been a good tool to help our district decide on general direction needed to go in certain areas, and provides us with a fairly comprehensive graphical view of the data gathered. It's been a generally good experience, but does not meet our other forms needs. Its really just a survey data gathering tools with enhanced analytics, nothing more. Pros The forms setup to gather data is a straight forward and fairly intuitive. You have some workflow items available for notifications and other such tasks which come in handy. Our communications director uses the data analytics heavily to assess overall patron opinion throughout the district, and then develops communication out to the public accordingly. Cons It's a little more expensive than it probably should be. We looked at several other like applications and found that this product was certainly near the top in regard to price. Review Source CW Caroline W. Assistant Professor Education Management Used the software for: 2+ years ### "Qualtrics: A Great Tool for Education and Research" June 16, 2021 5.0 Qualtrics is a great tool for survey design. It’s easy to use for research, course work, and professional organizations. It offers features not available on other sites and typically allows for the clearest and cleanest survey design. Pros Qualtrics is easy to use for research purposes as well as instructional materials. It is easy to construct well designed surveys, copy questions between projects, and even create quick RSVP’s or surveys to collect information from people. Further, as a teacher, having students use Qualtrics is simple. The website is fairly self-intuitive and easy for students to use. There are also a lot of great resources that help users understand the features of the product. Cons One difficult part of the software is how the font is managed on surveys. If you bring in questions outside of the library, often you have to manually change the font for each question. It would be great if everything was set to a default font instead! Review Source VR Verified Reviewer Research Program Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Great tools but costly and customizing can be tricky/very difficult" December 12, 2019 5.0 Overall, I like the tools, but the look and feel aspects need major improvements to let the end user select how it looks. The brand admin interface there also needs to reflect a full range of options. Pros The survey design is very user friendly with the exception of a few question types (eg, calendar selections require some simple java for anything reasonable). The data analysis side is fantastic and really stands out. Cons The cost is very high in comparison to some other tools. You are paying a lot, but an unlimited admin license is very handy for our environment. You do get a good amount for the cost. Customizing the look and feel of the tool is super complicated and for anything beyond basics, you need custom CSS and headers. Test this thoroughly before purchase. The "branded themes" they make for you cannot be further edited at the admin level - super frustrating! The textIQ analysis likely isn't worth it for complicated feedback. Switched from [Voxco Online](https://www.capterra.com/p/98491/Voxco-Online/) Needed better data analysis and more licenses. Review Source BM Brigitte M. Clinical Trainee Mental Health Care Used the software for: 6-12 months ### "Qualtrics CoreXM " July 27, 2023 4.0 I used Qualtircs for over one year now. Coming from a REDCap background, I miss some of the program's features compared to QUaltircs. Qualtrics is not as intuitive for the new user and takes twice as long to build and test surveys. The reports feature of Qualitrics has multiple glitches and is not as viewer-friendly when trying to look at data within the platform. Pros I do not like this program. I do not have anything about it. Cons I do not like the survey creation format of this product. It is not intuitive, and there is no easy way to make mass changes. It takes multiple steps to update the values of the multiple-choice options manually. Switched from [RedCap](https://www.capterra.com/p/234600/RedCap/) I switched employers. Review Source Ravinesh M. Freelancer Computer Software Used the software for: 2+ years ### "Great Data Collection Tool compared to others" December 22, 2020 4.0 Qualtrics is great. I'm really glad I made the switch for a more "Quality" in my work. Pros Qualtrics has a nice dashboard and is very easy to use. great diverse array of options for the intuitive projects. offers more survey creation and distribution than any other platform. Cons depending on what platform you were using before it my be a little difficult at first to get acclimated to the program. But after a few clicks you will be back to it realizing that the switch was the best thing you did. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Free version of survey monkey limits to 10 questions. and even besides that survey monkey doesnt compare to qualtrics options. Review Source Becca G. Learning Specialist Higher Education Used the software for: 1-2 years ### "A step up from Survey Monkey" December 18, 2018 5.0 We use Qualtrics for student satisfaction surveys for our coaching and tutoring programs, events and workshops, or to poll students regarding needs, ideas for services, etc. As a doctoral candidate and researcher, I use Qualtrics to deliver a digital version of survey instruments and filter and export my data dor use in SPSS. I use it multiple times per week. Pros It generates extremely professional looking surveys and results are exportable to csv format if you want to make an Excel or Google Sheet or directly into SPSS for advanced statistical analysis. Cons A few features weren't self-explanatory, but quick Google searches turn up instructions, usually a Qualtrics help page. Review Source Nate C. Assistant Accounting Professor Higher Education Used the software for: 2+ years ### "Essential Tool in the Research Arsenal" October 3, 2018 5.0 Pros I am a research-active academic who frequently conducts research via both survey and experimental methods. Qualtrics is an essential tool in this process. I found the learning curve to be gentle, allowing me--without prior experience or time spent reading detailed instruction--to quickly assemble surveys with various if/then branches and other formatting needs without much time or trouble. The same is true of my experimental work, with the Qualtrics platform allowing me to easily randomly assign participants to different versions of my surveys. Despite the ease of use, the platform also allows some pretty powerful customization using custom coding and formatting. I've taken advantage of these additional advanced features in the past and have been impressed. As opposed to some other competitors in this space, I also like the Qualtrics branding stays in the background when participants follow the link. Custom branding is allowed so that your own branding can appear on the landing pages. Cons I know it may not be particularly helpful, but in my experience using this platform I have yet to find something that I dislike. Review Source Lon D. Assistant Dean Higher Education Used the software for: 2+ years ### "Great survey software " October 16, 2018 5.0 Our University owns an enterprise license for this software program so it is readily available for our use. Recently I had difficulty with a survey b/c the results were not reflecting what we thought we had done with the distribution of it. That said, it was user error and through GREAT customer service we discovered what had happened and chose to close it out and distribute a second one that was formatted correctly. I have now used this program for well over four years and would highly recommend it to anyone needing a survey tool for gathering data/information. Great program!! Pros This is a very powerful program for creating and distributing surveys. On the surface it is fairly user-friendly, however, there is a depth to this program beyond what you see on the surface that can be incredibly useful. That said, customer service is really amazing and is willing to quickly assist when there is a question about doing something with the program that is not just your standard survey creation. Cons It is difficult to understand the depth to this program without some significant time spent or communication with customer service. The settings/tools are a bit kluge unless you fully understand the "language" of survey creation and the research it supports. Review Source HA Henri A. Analytics Market Manager Information Technology and Services Used the software for: 2+ years ### "Research at it's best" December 26, 2023 4.0 Analysis of user adoption of software applications in a variety of fields Pros Easy way to insights and good quality of graphical visualization and wealth of statistical constructs Cons Missing graphical représentations in dashboards Review Source mH mark H. Academic Technology & Instructional Design. Education Management Used the software for: 2+ years ### "A very powerful survey application, very intuitive to use! Extremely flexible, superb support" September 4, 2017 5.0 great survey tools obviously, but we have built some wonderful educational applications as well Without the flexibility of Qualtrics we would never have even tried to create these apps on our own. Pros The broad variety of question types, the generally intuitive inteface that lets you start simply, but encourages you to explore its more poweful features. I like the ability to easily get data out in a variety of formats (SPSS, CSV, etc) and add Tableau support was a huge plus!!! The ability to customize the look and feel is very nice, and the flexible distribution options (email, anonymous links, etc) work very well for us. The ability to embed objects in the GUI Editor is awesome, we have built training, teaching modules in Qualtrics without advanced tech help just because the tools are so easy to use!! Cons the Table of Contents tool is limited by rules put on place for surveys. We'd like to see educational options settings that would allow more creative use of Qualtrics for educational use. Review Source VR Verified Reviewer Program Specialist Higher Education Used the software for: 2+ years ### "Must have software for research questionnaires and more" September 9, 2019 5.0 I use this software for a variety of purposes, online questionnaires, registration for events, and submitting applications are a few examples. I've found it really useful and helps me get my job done more effectively. Pros Qualtrics is intuitive, organizes results for you, and helps with data analysis. You can export data in many different formats, and create just about any type of questionnaire imaginable. I embed videos, use skip and display logic, and you can email people their surveys from the software. Cons There are only a few things that we have found the software incapable of doing, and they have been rather minor. We did request that the company add them to their "to-do" list. Customer support is really helpful when you run into problems. Review Source VR Verified Reviewer Marketing Intellingence Coordinator Used the software for: 2+ years ### "One of the best survey tool in the market" February 10, 2018 5.0 Advanced survey functionalities Pros Qualtrics is a very intuitive and user friendly tool to build and launch a survey in few minutes. It offers the possibility to use different question types and logic in the survey flow. It's easy to build the questionnaire you need using its set of functionalities. There is the possibility to track respondents and send reminders, through email invite. Support team and e-learning platform are offering a first class service. Cons For the time being there better tools for Conjoint Analysis and Max Diff analysis. Reporting functionality is ok, but could result most proficient to download raw data to build visualizations with other tools. Review Source VR Verified Reviewer Assistant Professor of Food Marketing Higher Education Used the software for: 2+ years ### "Best in Class survey software" August 14, 2018 5.0 My overall experience has been positive. Pros This software is very user-friendly and powerful. It can do almost anything you like. In addition, the support is very helpful in terms of letting you know how to get some of the advanced features working. Cons Working collaboratively at the same time with a colleague is not possible. Review Source VR Verified Reviewer Programmer Market Research Used the software for: 1-2 years ### "A very user friendly and reliable platform " October 20, 2022 4.0 My overall experience with Qualtrics is very good. Pros The best thing about this software is that it is very user friendly. It has best features. The knowledge base is the most helpful part so that nobody gets stuck. It covers almost all the points. The survey flow is very flexible to use and the branching logics ease the work. Cons The data and analysis sections takes a lot of time to load sometimes. And sometimes it gets very slow. Customization gets little difficult at times.Everything apart from this is perfect. Review Source Mark F. Research Program Senior Associate Financial Services Used the software for: 2+ years ### "It's the best option for a survey platform" June 9, 2022 5.0 Best survey platform in spite of his questionable UI updates, but we'll stick with it forever. Pros Qualtrics is our go-to for any survey methodology. If qualtrics can't do it, another platform can't do it at all-- there is no other solution with as many features or functionality (e.g. Max Diff study template!) Cons Qualtrics updates it's user interface fairly frequently without warning-- this can be a bit disruptive. sometimes we more or less lose functionality when qualtrics makes the UI unintelligible. They need to do better when pushing updates. Review Source Similar Products Featured