# Alchemer Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Alchemer the right Customer Experience solution for you? Explore 319 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/72549/SurveyGizmo/reviews --- Alchemer 4.5 (319) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Alchemer Ease of use 4.5 Customer Service 4.3 ## Pros and Cons in Reviews SM Seán M Managing DirectorMarket Research, 2 - 10 employeesUsed the software for: More than 2 years. “We use it because it can support the complex needs of a professional insights consulting agency while also delivering an attractive and easy-to-use experience for our respondents, and providing accessibility and integrations that make it efficient in supporting our clients.“ January 19, 2026 CK Crystaline K Group InsightsLeisure, Travel & Tourism, 501 - 1,000 employeesUsed the software for: Less than 6 months. “As a researcher, we usually engage market research agencies to run surveys for us. When it comes to in-house research, we tend to struggle with the easily available online platforms like Typeform or MS forms which do not provide good routing capabilities to meet our needs.“ January 29, 2026 CK Crystaline K Group InsightsLeisure, Travel & Tourism, 501 - 1,000 employeesUsed the software for: Less than 6 months. “After exploring a few self-serve survey platforms, Alchemer stood out with its intuitive platform where I can get hands on really quickly and their email customer service is able to respond clearly on the support that I need too.“ January 29, 2026 JL John L Managing DirectorManagement Consulting, 2 - 10 employeesUsed the software for: More than 2 years. “That type of support is getting rarer....unfortunately.“ March 5, 2026 Samantha H Digital Content ManagerInformation Technology and Services, 201 - 500 employeesUsed the software for: More than 2 years. “The ability to customize survey questions with various logic and filters makes a significant difference for our specific needs.“ November 6, 2025 Mayerly G bachelorMarketing and Advertising, Self-employedUsed the software for: I used a free trial. “Also, some of the custom reports and advanced analytics tools cost extra, which I didn't like.“ June 9, 2023 SF Stephen F PresidentManagement Consulting, Self-employedUsed the software for: More than 2 years. “Alchemer provides an online survey platform that has all of the functionality you need at a much lower price point than its competitors.“ April 3, 2026 RK Rubani K Research ManagerResearch, 1,001 - 5,000 employeesUsed the software for: 1-2 years. “I have seen any problem with Alchemer since I started using the software.“ April 30, 2024 ## Showing most helpful reviews Showing 1-25 of 319 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use edna luci G. technician Entertainment Used the software for: I used a free trial ### "The ultimate solution for data collection and analysis" May 5, 2023 5.0 The ability to integrate with other tools and platforms has been a huge plus for me. I am able to connect my Alchemer account with other apps I use at work, which has significantly improved my efficiency and productivity. Pros What I like the most about the platform is its flexibility and the ability to customize it. From creating surveys and forms to collecting and analyzing data, everything can be tailored to the needs of my project. In addition, the variety of question options, formats and designs allows you to create engaging and dynamic surveys for the participants. Cons Although the tool is very powerful, it may take a bit of time to get used to all the features and options it offers. While the platform is easy to use, it can be intimidating at first. Review Source VH Virgil H. Research and Evaluation Manager and Advisor Non-Profit Organization Management Used the software for: 1-2 years ### "The best web-based survey software for research ethics compliance" February 12, 2021 4.0 Pretty good. We're pushing it's limits in our next survey design and trying to make something really visually interactive. So far our surveys have been pretty traditional for social research and everything has worked well. We will see if it's possible to make some more fun surveys on Alchemer or not. Pros It's easy to use with all the modern features for all types of social surveys and the reports can do segmentation which saves a lot of offline data analysis work. A really important selling point for me was the company's privacy policy and how they make it easy to tailor their product to be used for research on sensitive topics. Uniquely, Alchemer makes it really easy to activate the "response encryption" function which is the only way to prevent the company or its survey administrators from accessing or using anonymized forms of your survey data for other purposes. Secondary use of customers survey data is an important part of most online survey software company's business. They also specifically describe the use of this function being important for research on sensitive topics like personal health. They also are more straightforward in their privacy policy language when it comes to use of the "anonymous" survey function, which blocks the collection of IP addresses of survey respondents which happens by default for all online survey software. Competitors like survey monkey offer this feature but do not have as strong of guarantees in the privacy policy that they will not collect the IP addresses for their own business uses. Similarly the response encryption feature is generally available from competitors but at a higher price point and in the case of Qualtrics only as a non-disclosed cost add on feature. Cons It doesn't have the 100% smooth and premium feel that you'd expect. It's probably an 8/10 for design quality and has some quirks and occasional glitches. I've had issues with multi-language surveys and support for which Unicode/alphabet version for a language that the software supports, and separately problems with HTML script in the secondary language version of a survey being reset and erased spontaneously. Their customer support is really quick to respond on email however, and their help pages are really robust and easy to learn from. Alternatives considered [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Alchemer Because it offered easy to use functions tailored to research ethics compliance needs for privacy and response data protection preventing access or use of anonymized data by third parties (the staff of Alchemer). It also has the best price and essentially the same feature options. Review Source LM Lenni M. Operations Director Market Research Used the software for: 1-2 years ### "Starting to go downhill" September 17, 2021 3.0 Overall, we were quite happy with Alchemer at the outset but something has changed at the company and their tool and their support (especially engineering support) has been glitchy / poor. See previous comments. We don't want to switch vendors, but we may be forced to if they don't turn things around. Pros We chose this software based on its reasonalbe price and feature bundle. It is easy to use so non-technical people can perform many tasks associated with our research projects. Cons In the past year (pretty much since Survey Gizmo changed its name to Alchemer) the product has gone downhill. We've had terrible account support and frequent issues with the software. Often, an issue will come up due to a change they've applied to our account that they failed to inform us about. We have also often waited weeks for issue resolution when we couldn't afford to wait weeks. If they don't turn things around soon, we will not renew our license next time. Review Source SL Sam L. Marketing Lead – Products & Services Non-Profit Organization Management Used the software for: 1-2 years ### "Professional survey builder for people who are serious about surveys" June 13, 2023 5.0 We use Alchemer for everything from fun staff surveys to national research projects. There are enough features to keep both the marketing and data analysis people happy. We are yet to really dive deep into all it has to offer so there is a big future-proof buffer for what we may want to embark on in the future. Pros Alchemer has a suite of features that make it appropriate for everything from basic one-question polls to in-depth conjoint studies. Once you're used to it, the survey builder is easy to use and understand, and the survey testing features are excellent. Cons There is a learning curve for those not used to more complicated platforms or less technically-minded people. Also, currently, you have to close surveys manually (can't make them auto-close at a set date). Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Better features and survey-building experience, easier to create a good-looking survey Review Source SR Susanna R. Consultanat Management Consulting Used the software for: 2+ years ### "SurveyGizmo Review" February 19, 2020 5.0 We create so many surveys and put them onto Survey Gizmo over the last 6+ years. To easily download results into useful and standard formats makes research move quickly and without a hitch. Pros The ability to set up the surveys in SurveyGizmo is very straightforward and logical. So easy, too. You do have to plan the survey well to ensure the questions are in a good order, etc, but that is with any software tool. The results delivered in multiple formats (.pdf and downloadable .csv) give the user tools to both view early results quickly and unidimensionally, and to manipulate the data actively. Cons There are several steps required to ensure survey questions are correctly added, and the software knows how to treat each question. However, this set of steps is great for learning and causing one to think about the logic of the survey and potential results. Alternatives considered [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Alchemer It seemed much more professional and appropriate for the large surveys and data analysis we required. It didn't disappoint. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Ease of use, and logical steps to ensure accuracy of output was a no-brainer. Review Source JR John R. President Law Practice Used the software for: 2+ years ### "Lousy Customer Relations" June 12, 2020 3.0 In the end, very poor customer relations. Pros Ease of use, better piping functionality. Cons I spent several months building surveys with Survey Gizmo when I called to inquire about some coding assistance. After reviewing my surveys, I was advised by customer support as follows: Upon reviewing your K1 project with my team here, we noticed a lot of aspects that violate our Acceptable Use Policy. Specifically, collecting certain personally identifiable information. The Acceptable Use Policy prohibits use of the SaaS to exchange federal or state identification information, passwords, social security numbers, banking, credit card, or any other financial information. Avoidance of our servers would not alleviate the prohibition to collect the information that the customer is requesting. I had paid my $1800 annual fee just a week prior. Since I was collecting passports information in the field of U.S. immigration, I used the next month to test whether I could transition to Qualtrics (a far superior platform, as things turned out). I then requested a pro rata refund of my annual subscription fee. I was advised that SurveyGizmo typically only gives refunds if requested within 30 days of paying the fee, but that I might nonetheless qualify for a refund because the platform was not able to deliver the services I required. After waiting over two weeks, I was advised that my request for a refund was denied. So, SurveyGizmo = limited service + poor business ethics + indifferent customer relations. Alternatives considered [Formstack Forms](https://www.capterra.com/p/118892/Formstack/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Reason for choosing Alchemer Better piping functionality. Switched from [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) Qualtrics allows surveys to collect any and all information, plus functionality is better than with SurveyGizmo. Review Source JO Julie O. Associate Professor Higher Education Used the software for: 2+ years ### "Best in category" November 30, 2023 5.0 Pros The wide range of question types available, the quality of the documentation, the ease of use, and the excellent customer service. Cons I honestly can’t think of any disadvantages. Switched from [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) Alchemer is a superior product with better features and customer support. Review Source VR Verified Reviewer Fieldwork Manager Market Research Used the software for: 6-12 months ### "Quite good, just a bit pedestrian sometimes" July 4, 2019 5.0 Pros Has a lot of nice features and looks pretty good on mobile Cons Can't check survey results on mobile Survey design takes a little longer than it should Translations are a pain to do Alternatives considered [Typeform](https://www.capterra.com/p/137289/Typeform/) Reason for choosing Alchemer Typeform didn't have customisable skip/jump logic that suited our needs Review Source WIW Wan Imran W. Director Marketing and Advertising Used the software for: Less than 6 months ### "Potential product but ridiculously marred by bad support and some minor bugs." April 17, 2021 2.0 Managed to deliver mid-level complexity commercial surveys, lack of some critical features (comparing with Qualtrics or similar products). Still some value for money despite lack of support. Started to regret and looking for other products in less than a month. Management not interested in customer success. Pros Able to quickly setup mid-level complexity commercial surveys and clean interface. Cons Minor bugs when exporting to Excel/SPSS (workaround needed). Customisation via JavaScript is quite complex, requiring good dev expertise. Slow performance from Asia Pacific (server located only in America/Europe). Most importantly, “urgent” email support will require 2-3 days to get a non-meaningful response. Telephone support are slightly better (about 30 minutes waiting time - if you can take Boyz II Men), but usually does not solve any issue (another 2-3 days email follow up). Alternatives considered [XM for Customer Experience](https://www.capterra.com/p/152924/Customer-Frontlines/)[SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[Snap Survey Software](https://www.capterra.com/p/19620/Snap-Survey-Software/) Reason for choosing Alchemer Seems to be suitable for our needs at the time but disappointing after a few projects using the platform. Review Source Li Y. Product Development Manager Information Services Used the software for: 2+ years ### "Changes in support structure lead to abysmal customer support levels. Stay away!" May 5, 2017 1.0 Pros The survey interface is fairly intuitive and they offer a very wide selection of features (which we don't use, but I respect that they exist). Cons In the last six months we have received appallingly poor service. Their support staff seem to be allergic to the notion of providing timelines for when we can expect to hear back from them (I'm not even talking about timelines on fixing things; just when I can expect to hear back). They have tried to quadruple our prices with less than 2 months of notice, wherein we do not receive any additional features or benefits that we want to use (and when we asked for a more reasonable feature package in line with our pricing, we were told that we 'no longer fit their infrastructure'). They have done product roll outs that have turned out to be disastrous (in one case, causing an outage which I had to hear about from my clients rather than from them. And when we finally got them on the phone, they informed us that the reason they can't QA everything is because they do product updates 5 times a day (yes; 5 times A DAY, suggesting their platform is miles from stable). Review Source KM Kilmer M. Senior Director of Advertising Financial Services Used the software for: 1-2 years ### "Strong market research tool" October 24, 2024 5.0 Alchemer allows us to tailor our advertising efforts by identifying distinct audience segments and crafting personalized messages. We can then measure the impact of these campaigns by assessing brand awareness, attitudes, and post-campaign customer satisfaction. Pros Alchemer is a versatile platform that empowers market research and customer experience management, offering features from creating personalized, visually engaging surveys to conducting comprehensive data analysis. Cons There is nothing negative to point out about this platform. Review Source BM Bart M. Founder Market Research Used the software for: 2+ years ### "The affordable market research platform with all the bells and whistles" March 10, 2021 4.0 With Alchemer we are able to create professional - industry benchmarked surveys, get results easy and prepare data for analysis without going bankrupt. As we do not conduct surveys every day, Alchemer meets our needs equally well or even slightly better, yet at a way more affordable pricing point. Pros Alchemer - back when we started still Surveygizmo - offered what many big names in the industry have on offer, yet with a more affordable pricing and an interface that is easy to understand. The main benefits in our opinion: - pricing is clear, well structured and fair. We do not have to use it every single day, as quantitative research is an occasional need. But at that time, it is important to get it right. - possibilities are on part with others: all typical questions one might want to ask, even the more advanced ones like max-diff or conjoint analysis are baked into the product. At a slightly higher fee, but nonetheless fair. - it blends in in our workflow: the solution is flexible, although you can use it to send emails, we use Mailchimp for mails but it is easy to have both communicate. Data is also automatically shared with another environment we use. Cons The biggest disadvantage (at least at first, it has improved) is the limited bi-lingual functionality it offers. Translations are a good way to cope with this today, but it did not use to be as straightforward as it is today. Emails still do not offer that same flexibility concerning language handling, yet we have found it easy enough to sync up with Mailchimp so it does not really pose a problem. Alternatives considered [XM for Strategy & Research](https://www.capterra.com/p/72396/Strategy-and-Research/) Reason for choosing Alchemer Price/offering ratio. Review Source VR Verified Reviewer Designer/Owner Hospital & Health Care Used the software for: 2+ years ### "I cannot recommend due to a poor CS experience." December 14, 2018 4.0 I cannot in good conscience recommend this product. Yes it is cheaper than Qualtrics and nearly as capable... but our CS experience was lousy when the product broke. We were put on the backburner as our contract was not as lucrative for them. Pros They are HIPAA compliant. They have skip logic and you can collect a lot of responses. The layout it clean, but not as clean as survey monkey. You do have the option to preview what it would look like on multiple devices. Cons So I spent about 6 months working with them to figure out why our survey responses were not piping from SG to our Google Spreadsheets that they had advertised it could do, and was the primary reason for us rewarding them with our business. We spent 6 months back and forth and rarely could get the dev team interested in fixing the issue. It was never resolved and thus made the real time data collection and analytics advertisement frustrated. It was challenging to the point of needing to get the CEO of our company involved to get them to take action. Again, the issue was never resolved so we resorted to using Google Forms instead. Review Source SL Susan L. Epidemiologist Government Administration Used the software for: 1-2 years ### "Excellent program for those I’m Public Health" January 8, 2023 5.0 Very positive. Very productive and highly user friendly. Pros It’s ease of use makes my life so much easier and accessible. Cons No real complaints mostly just a little more clarification when people post survey tools to share about permissions and accessibility, etc Reason for choosing Alchemer The integration of all public health entitles using the program for replicable results. Review Source KB Kelsey B. Insights Manager Marketing and Advertising Used the software for: 2+ years ### "Trusty Program" March 1, 2022 5.0 Overall Alchemer is a trusted service in our company. It is vital to our day to day and hosts many of our surveys across the company. There are very few rollouts of new features, but that works for us to prevent relearning an existing service. Pros I appreciate that this program stays the same-- I'm not averse to change, but it's just nice to know that something that is already reliable and easy to use stays that way and is not made overly difficult. The customizing of the questions and the actual survey works for me and my business. Cons Customer service leaves something to be desired. I needed to purchase responses for a study and their team was super difficult to get ahold of. Next time, I'd likely outsource this service to another company and just use Alchemer to host the survey. Review Source MP Mal P. Planner Transportation/Trucking/Railroad Used the software for: 2+ years ### "Easy UI, Great simple analytics" May 6, 2022 4.0 Pros There's no learning curve to creating a survey - UI is intuitive and for 90% of our company's survey needs the question type functionality and logic meet our needs. Very easy to pull reports - Alchemer autogenerates charts, graphs, and word clouds, and has built-in filter logic. Often, our reports can be directly pulled from Alchemer itself without additional analysis in excel. Cons A lot of our survey needs are around spatial data, so we often need to pair alchemer with a mapping tool as there is no way to easily ask survey takers to provide spatial/map data. Adding images to question options is not very intuitive, and images need to be edited outside of Alchemer to make sure they display correctly. Review Source Joshua V. Founder Marketing and Advertising Used the software for: 2+ years ### "Great for deploying the deep dive survey strategy created by \[SENSITIVE CONTENT HIDDEN\]" April 18, 2020 5.0 I use survey gizmo to execute \[SENSITIVE CONTENT HIDDEN\] deep dive survey strategy. It helps me do exactly that quickly, and easily. My over all experience has been a good one. Pros What I like most about Survey Gizmo is it allows you to set up the exact type of survey you need, no matter how simple or complex. Then you can export the data you extracted exactly as you want it. This allows me to use SurveyGizmo to deploy the deep dive survey strategy, collect answers from facebook ad traffic, and export the data to excel in the proper format to run analysis on it. Cons I honestly, don't have too many complaints about this software. The only thing I believe they could do better is add more templates. It's a pretty solid platform. Review Source VR Verified Reviewer Computer Software Used the software for: ### "Our Experience with SurveyGizmo" June 26, 2014 5.0 We started off doing some basic surveying, which got more complicated over time. specifically, we discovered we needed to employ very harsh disqualifying methods in order to obtain the data we needed. the SurveyGizmo API enabled us to do so easily. once the survey was completed, we purchased an online panel using the SurveyGizmo panel integration. It worked seamlessly! we were instantly approached by the panel provider as soon as the invoice was paid, and SurveyGizmo were on track the entire time, so we never felt like we are falling between the cracks. At some point, we needed to perform a survey with a very low IR (incidence rate). SurveyGizmo went out of their way to find us a panel provider which specialises in low IR surveys, and this helped us greatly in our data collection process. The SurveyGizmo support is worth noting - the team is very responsive, your case is assigned to one person who takes care of you and knows your survey and your needs. the SurveyGizmo support representative who walked us through the process (the same one over months!) was that familiar with our survey, that we received improvement suggestions from him, which proved to be very insightful! last, it's worth noting that we tried several providers before reaching SurveyGizmo, and none gave us all the above in one place. Pros great support, very easy to use, programming API, great online panel integration Review Source VR Verified Reviewer Researcher Research Used the software for: 2+ years ### "SurveyGizmo Review" December 5, 2019 4.0 Mostly positive. It seems not to be taken as seriously "credible" as Qualtrics in academia; but it doesn't have some of the problems that drive me crazy with Qualtrics either (e.g., renumbering answer options if choices are changed: reordered, deleted, added or rewritten) Pros Very user friendly. Has some cute features & set up that make it a bit more fun to use than alternatives Cons I haven't used it in a couple of years (my current company uses a different provider/platform); but it was strangely incompatible at times with Safari. For reasons no one could clearly determine, it would sometimes start writing backwards: entertaining, but not productive Review Source Valeria F. Senior Research Manager Market Research Used the software for: 2+ years ### "Pretty good, but could use improvement" December 12, 2019 5.0 Overall, SurveyGizmo allows our teams to easily program and distribute simple surveys. It includes great functions, like the ability to have a dashboard. Pros SurveyGizmo is relatively user-friendly and has some great survey features. We use Gizmo to program many of our simple surveys and it is usually quite reliable. Cons The variable names automatically created in SurveyGizmo are not at all intuitive and are quite annoying to adjust. Gizmo can also sometimes run into issues that affect our surveys while in field, however this doesn't happen often. Review Source Steven L. Enterprise Salesforce Solution Architect Government Administration Used the software for: 2+ years ### "Form Integration Tool" April 18, 2019 4.0 Currently using this tool as a form integration tool to supply data to Salesforce Org. Pros Have used this as a cost effective option to supply data to a Salesforce Org. The user interface for form design is fairly easy to get up and running on. It is suitable for end business user to develop their own forms. The integration aspects with Salesforce was easy to setup. Cons Testing options. Testing options were confusing to a couple of tester and ended up having to remove some data. The integration cost have increased lately. Review Source KF Katherine F. Head of Sales Used the software for: 1-2 years ### "Nice stadistics and explanation graphics." February 17, 2018 5.0 SurveyGizmo is a very well done software, which provides excellent long-term benefits, such as raising a company, and improving the quality of each service. Empresarilamente SurveyGizmo has benefited me a lot, since I have been able to completely change the prices of my services and each of the characteristics in my work, for a good of the client. Pros SurveyGizmo is very different from the other survey platforms, since this software has very good statistics of results at the end of each survey, this is the factor that complements it, every time a survey ends, the results are shown in graphs with its respective explanation. Cons I do not like the prices of SurveyGizmo, although this software is quite good and the functions it has, surpass any other platform, should not have such high prices, I would like more adapted and accessible prices . Review Source Kenneth C. Digital Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "SurveyGizmo is pretty good with some missing features" May 30, 2018 3.0 The main benefits was the ease of use and the ability to improve your survey score by reaching out to negative reviewers to see how you can better change their poor experience. This can then be reflected in their review which allows for updates. Pros I think this is one of the few softwares for surveys that actually allows you to change or edit your survey even after it is published. This is actually a very good feature because this allows you, as a company with a bad review, to reach out and change the customer's mind who then can reflect this effort in their review. Cons This may have been addressed or hopefully will be in the future but the software tends to run very slowly when opening files during large uses. Review Source PR Paula R. Marketing Executive Used the software for: 1-2 years ### "It does not allow to change the design to the survey." April 18, 2018 5.0 Currently it benefits the survey area in my company because with every opinion we receive from this medium, we manage to improve our infrastructure day by day, and also, we achieve constant communication with customers. Pros I like that SurveyGizmo has very good user support. Constantly some of my employees, have doubts, and when sending support, they can receive a response from them in a matter of minutes, it is something quite beneficial that improves long-term use. Cons I do not like that SurveyGizmo does not allow editing the design of a survey to your liking, in this platform the "orange" design should be for all surveys, it is annoying that they do not give the client freedom to choose the design they want. Review Source Cami B. Owner Retail Used the software for: 2+ years ### "As easy as survey monkey, but has better technical options than it." July 18, 2017 4.0 In house surveys can be done securely and not through an open source such as Survey Monkey. Pros Ability to integrate with Salesforce.com, being able to test both manually and done by their "robots" Cons Errors aren't as helpful as they could be, can be difficult for nontech savvy folks to setup/understand build on the forms Review Source Talk to a Capterra advisor for free and get results within 15 minutes.