---
title: "Planful Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Planful the right Budgeting solution for you? Explore 87 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/72818/Host-Analytics-EPM-Platform/reviews/"
page_type: "reviews"
language: "en"
publication_date: "2026-10-19"
---

Planful

4.4 (87)

[View alternatives](https://www.capterra.com/p/72818/Host-Analytics-EPM-Platform/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated October 19th, 2026

# Reviews of Planful

Ease of use

4.3

Customer Service

4.4

## Pros and Cons in Reviews

TV

Tiff V

EngineerConsumer Services, 2 - 10 employeesUsed the software for: Less than 6 months.

“Planful automates our reporting and analysis and the investigation tool allows us to use AI for more insights.“

July 7, 2025

MG

Margaux G

Operations DirectorHospital & Health Care, 51 - 200 employeesUsed the software for: 6-12 months.

“Setting up logic for handling the distribution of expenses for multiple cost centers was not very flexible as expected, and more tailoring was required.“

April 15, 2025

AY

Alisha Y

ClaimsInsurance, 10,001+ employeesUsed the software for: More than 2 years.

“This is a powerful financial reporting tool which we use to forecast and budget within the team.“

December 15, 2024

aB

ayoub B

FreelancerComputer Software, Self-employedUsed the software for: 6-12 months.

“I also mainly use chrome as my browser and there seems to be a lag time when scrolling in a template which is a bit of a pain.“

April 25, 2025

CM

Charlene M

SelfArts and Crafts, Self-employedUsed the software for: 1-2 years.

“Very streamlined process that makes it easy for you to complete your tasks such managing a budget to predicting an accurate forecast.“

July 13, 2025

IZ

Ivan Z

Licenciado en Sistemas de InformaciónUtilities, 51 - 200 employeesUsed the software for: 1-2 years.

“One of its main drawbacks is the steep learning curve, which can make initial adoption challenging and often requires specialized training to fully leverage all of its features“

May 10, 2025

IZ

Ivan Z

Licenciado en Sistemas de InformaciónUtilities, 51 - 200 employeesUsed the software for: 1-2 years.

“Its ability to integrate with other systems and its analytics tools make it an ideal choice for financial teams.“

May 10, 2025

aB

ayoub B

FreelancerComputer Software, Self-employedUsed the software for: 6-12 months.

“A data pull is not immediate and can cause some frustration if data is not pulled 100% accurately the first time.“

April 25, 2025

## Showing most helpful reviews

Showing 1-25 of 87 available reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

R

Reviewer  
Software reviewer  
Used the software for: Less than 1 year

### "Powerful FP&A & Financial Consolidation Solution "

September 23, 2026

3.0

Planful has been a solid upgrade for streamlining our financial planning, budgeting, and variance reporting. Moving away from fragmented, formula-heavy spreadsheets into a centralized system has improved model governance and saved significant time during monthly closes. The Office/Excel add-in integration makes recurring financial statements and management decks easy to refresh.

Pros

Robust Scenario Planning & Budgeting,Simplifies dynamic forecasting, workforce planning, and multi-scenario modeling Flexible Reporting & Analytics: Tools like Dynamic Reporting and Spotlight allow finance teams to build customized financial statements, multidimensional drill-down analyses, and executive dashboards easily.across different business units.

Cons

Setting up initial dimensions, data mappings, and admin permissions takes noticeable time and dedicated onboarding effort.

Review Source

Jesse M.  
Marketing Operations Specialist  
Used the software for: Less than 1 year

### "Good Reporting, Interface Needs Polishing"

April 15, 2026

5.0

Pros

I really like how Planful consolidates our marketing data from various channels into one place. It makes reporting so much easier and quicker, allowing us to actually see what's working without spending hours pulling spreadsheets. The visualisations are pretty clear too.

Cons

The user interface can feel a bit clunky sometimes, especially when navigating between different modules or setting up custom reports. It took a bit to figure out, and I occasionally wish it were more intuitive, though it's not a huge deal.

Review Source

Verified Reviewer  
Senior Process Associate  
Used the software for: Less than 1 year

### "Planful has made a huge difference for our finance team"

November 25, 2025

5.0

Switching to Planful has been a game-changer for our finance team. The biggest win for us is how it's streamlined our entire budgeting process. The collaborative features are fantastic—we can all work on the same plan at the same time without any confusion. The reporting is also really powerful, allowing us to generate custom reports on the fly.

Pros

The fact that Planful excels at streamlining the budgeting process and improving collaboration across teams. Then, the ability to integrate with other systems and create detailed, custom reports is also a top feature.

Cons

My only minor criticism is that the initial setup was a little complex, and it took a while to get everything configured exactly how we needed it. But once we got through that, it's been a very smooth and effective tool. Overall, I highly recommend it.

Review Source

Aaron B.  
Vice President of Marketing  
Used the software for: 1-3 years

### "Run Marketing Like a Well-Oiled Machine"

March 16, 2022

5.0

Plannuh has been incredibly flexible and I've been able to manage the marketing function no matter what the business and market throws our way. I have absolute confidence in where our spend is on any given day and have the ability to quickly pivot money to a new initiative without wondering the impact to other campaigns or the budget. Next, I'm able to keep the marketing function focuses on OKRs that align to the corporate goals and keep that scoreboard front-and-center.

Pros

The Customer Success Team at Plannuh is amazing. They get Marketing and advise you on the best configuration for YOU. The software is incredibly flexible to adapt to any marketing org.

Cons

With great power, comes great... complexity. Finding a consistent way to organize ALL of your Campaigns and aligning them to Goals with the same level of granularity is tough. As such, the learning curve on how to create a plan from the start is difficult but critical. But that's where the CSM team comes in to help you crawl, walk, and then run.

Review Source

Lauren M.  
Financial Analyst  
Used the software for: 3-5 years

### "It's a life saver for reporting"

October 16, 2017

4.0

Pros

Ease of reporting and planning. The reports are fast to make and can very easily be taught to other users. Also since it is in the cloud, there are many tiers of security features for customization.

Cons

New features and cross browser supporting don't function the best. The new row sets are difficult to get to the exact detail and adjusting cold width can't be done in a cluster in chrome.

Review Source

MM

Marjo M.  
IT Manager  
Used the software for: 1-3 years

### "A Must Have and Reliable Business Accounting Solution "

December 19, 2024

5.0

Pros

I like the great accounting features and capabilities. Handles business accounting like a pro and allows multiple integrations.

Cons

Planful has met most of our needs seamlessly. No dislikes.

Review Source

Megan B.  
Senior Director, Demand Generation  
Used the software for: 1-3 years

### "Gone are the days of spreadsheets"

August 23, 2020

5.0

Budget reconciliation is never easy (or fun). This makes it so much easier and less time consuming. I save so much time each month because of the visibility I have with Plannuh.

Pros

So easy to setup, move budget around, see what we've spent so far for the year and what we have leftover. Access to real-time spend consistently and accurately. Not needing to worry about wrong or messed up excel/google sheet formulas (and, version control!) has been huge. The team at Plannuh has been a huge help and really quick to respond when I have questions or need help.

Cons

Since it's a new technology/company, there are times where it can act buggy. Also no integrations (yet!) but they're coming. Integrations will be key for us.

Review Source

Matthew P.  
Director  
Used the software for: 1-3 years

### "Planful Effective but Gruesome to Learn"

March 27, 2025

3.0

Frustrating and not user-friendly. For context, this is perhaps the sixth software that I’ve had to learn in three years

Pros

Planful does a good job of gathering aggregate data.

Cons

Tall learning curve. Hard to ‘make macros’ or create recurring data searches

Review Source

E S.  
Director of Marketing and Digital Channels  
Used the software for: 1-3 years

### "Plannuh for Marketing Budgets & Plans"

March 22, 2022

5.0

Marketing plans, marketing budget, expense allocation, expense tracking, and budget reporting have all been solved with this software. Additionally, they provide several webinars, books, workshops, and tools to assist you with building out your plan and budget to present annually. This has helped with shaping our marketing plan, goals, and budget to align better with our business strategy, goals, and plan.

Pros

Plannuh makes it extremely easy for tracking expenses and assigning those expenses to a direct campaign, project, or operational bucket. Leave behind your excel sheets, they are no longer needed to track your budget. This has saved me so much time and made the ability to pull expenses that directly impact a marketing strategy simple. There are several beneficial features and they have been continuing to evaluate the product to make enhancements. They didn't just set it up and leave it to become outdated.

Cons

There have been minimal "bugs" like attaching an invoice to an expense the invoice would disappear even though it would say it saved. They look at what you report and actually fix it or provide a best practice so it doesn't continue to happen.

Review Source

Verified Reviewer  
Sr. Financial Business Specialist  
Used the software for: 3-5 years

### "Great FP&A Product"

September 28, 2021

4.0

We've reduced the use of excel spreadsheets for budgeting/forecasting by using this tool. It's simplified our budget and forecasting process and it keeps getting easier each year.

Pros

They listen to their customers and are always making improvements to the product. It's easy to use and they have so many resources (support chat, community, training, etc).

Cons

The support was not great when we first implemented the tool. They've come a long way and are truly supportive of all questions I have.

Review Source

VR

Verified Reviewer  
Self  
Used the software for: 1-3 years

### "Great financial asset"

July 14, 2025

4.0

For the most part, easy input, navigation, and data analysis is very user friendly. This is a good software for financial savvy users and non savvy users. Very streamlined process that makes it easy for you to complete your tasks such managing a budget to predicting an accurate forecast.

Pros

Looking for an easy approach to all those financial tasks that you have to do and need it to be simple, streamlined, and efficient? This is it! Easy to navigate and the features are also easy to use!

Cons

Sometimes it requires a manual upload, and can be challenging for new users, and customization options are more limited. It can also slow down when processing large amounts of data.

Review Source

Mark J. F.  
CEO  
Used the software for: 1-3 years

### "Critical app for marketing performance management"

May 11, 2022

5.0

Pros

I like working with Plannuh's super helpful team. They spend time upfront getting to know us and making sure that we are successfully onboarded and getting value. I especially love how the product takes away the headaches associated with tracking what we've spent or committed to for the rest of the year versus our budget. Plannuh also provides a wealth of online resources for CMOs and marketing leaders.

Cons

There is nothing I dislike about the software. It's an easy platform to use and the team is incredibly easy to work with.

Review Source

R

Reviewer  
Chief Financial Officer  
Used the software for: 3-5 years

### "Unfortunately Planful never worked let alone met the expectations from the sales pitch"

March 18, 2024

1.0

Pros

\- That the licence was only three years long

Cons

\- The planning feature was almost impossible to use - Any new features were always only available at a price never as part of what we already were paying for - The integrators were oversold and never worked despite being paid for - The consolidation functionality roll over made January month end more painful than our annual audit process, and take almost as long

Review Source

NS

N S.  
Director of Marketing  
Used the software for: Less than 1 year

### "One of a kind"

June 1, 2022

5.0

Managing our marketing budget and measuring our ROI is much easier thanks to Plannuh.

Pros

I really like the fact that Plannuh is a tool designed for busy marketers like me. The ease of use that comes along with Plannuh makes it easy to bring the tool in-house quickly. Not to mention their great onboarding process. \[SENSITIVE CONTENT\] has been of great assistance to us in helping to get us up and running and increasing our confidence in the tool.

Cons

It meets all of our current needs. Nothing that we dislike.

Review Source

Verified Reviewer  
Licenciado en Sistemas de Información  
Used the software for: 1-3 years

### "Planful: Is It Worth It for Your Business Finances?"

July 27, 2025

4.0

Planful is a robust solution for mid-sized companies looking to optimize and automate their financial processes. Its ability to integrate with other systems and its analytics tools make it an ideal choice for financial teams.

Pros

It allows for detailed analysis in budgeting and scenario planning, thanks to Planful's advanced tools, which even enable integration with various ERP and CRM systems. This optimizes time during data consolidation and reduces manual errors.

Cons

One of its main drawbacks is the steep learning curve, which can make initial adoption challenging and often requires specialized training to fully leverage all of its features

Review Source

Scott M.  
Managing Partner & Creative Principal  
Used the software for: 1-3 years

### "Campaign Financial Management for Creatives is Possible!"

April 8, 2020

5.0

This has been a game changer! We can visualize budgets accurately, build to goals, and then track to goals. We have implemented this tool at the beginning of client relationships, use it in yearly budget planning, and check back with clients on a minimum of a monthly basis. This tool will become a required part of your workflow. Promise.

Pros

Plannuh made the terrible process of allocating marketing budgets visual, which is a game changer for creatives working with account people. At last, EVERYONE understands, including the clients!

Cons

Plannuh is early in its development cycle, so little things can be quirky, such as user management. HOWEVER, tech support is top notch, personal, and CRAZY-QUICK. So they get on it fast!

Review Source

R

Reviewer  
Owner  
Used the software for: Less than 1 year

### "Easy to learn Software"

September 26, 2025

5.0

The best software.

Pros

Easy to use. Easy to use and polite customer service. would recommend to anyone. Did not take long to learn

Cons

No issues.

Review Source

KN

Karen N.  
Director of Marketing  
Used the software for: Less than 1 year

### "Great platform for marketers"

December 6, 2022

5.0

Pros

Easy to use and has created efficiency within our team. Goodbye, manual labour & spreadsheets! Competent Plannuh client success team who is responsive and proactive, it's obvious marketers created this tool for marketers. Accessible Plannuh c-suite, open to connecting and discussing specific campaigns/issues you're facing.

Cons

Really no complaints. The only thing I'd like to explore further is that in our wealth management business, our metrics are quite specific. i.e. client retention %, aum size, etc. The platform seems more focused on lead generation vs client retention, so i haven't fully explored how to measure the latter (which is our core focus) in plannuh.

Review Source

R

Reviewer  
Accounts Receivable  
Used the software for: 1-3 years

### "Planful Review"

April 16, 2025

5.0

Pros

I like that this software makes it incredibly easy for budgeting.

Cons

There is nothing specific that I dislike about this product.

Review Source

R

Reviewer  
Event Planner  
Used the software for: Less than 1 year

### "Worth IT!!!"

June 20, 2022

5.0

I cannot say enough good things about Plannuh and my experience with the team. The customer service is incredible and if the software itself wasn't good, I would continue using Plannuh solely because of the Plannuh team that I got to work with. Thankfully, I not only really like the software, but I also really like my Plannuh team!

Pros

I really liked how you could store everything in your account and how once you have everything in there, you could see if the event you attended was a good idea or not from a cost/roi perspective.

Cons

The software/website is a bit slow for me, but it's the only small issue that I have and can certainly overlook it compared to all the pros you get when using this software.

Review Source

GB

Gilbert B.  
Customer Manager  
Used the software for: 3-5 years

### "Execeptional accounting software "

March 17, 2025

5.0

My experience with Planful has been breath-taking. The software is at another level. It has an automatic analytics and measurement system which ensures effective implementation.

Pros

Effectiveness of the software in account progress management and account based advertising.

Cons

The software is very comprehensive and reliable. No dislike.

Review Source

IR

Ines R.  
Product & Field Marketing Manager  
Used the software for: Less than 1 year

### "Best Marketing Resource available"

July 6, 2020

5.0

Pros

It's easy to use, integrates with other software and helps me save many hours a year!

Cons

It did the job expected to be honest and I am looking forward to exploring it further

Review Source

Yazan J.  
Financial Manager  
Used the software for: Less than 1 year

### "Financial Planning Program"

May 13, 2025

5.0

Pros

I used this software to simplify workflow, reporting, and budget updates. The key benefit is simple manual data entry and reduced time spent in the work environment.

Cons

While the software is time-consuming and performs well, it requires experience with the user interface and a user with financial planning experience.

Review Source

AR

Alejandro R.  
Marketing Manager  
Used the software for: 1-3 years

### "Increased the ability to identify important financial ratios"

April 22, 2025

4.0

Pros

In the area of the reconciliations I was able to spend less time on it thanks to the structure of the financial close with Planful and more time on the variance. I could perform budget-to-actuals along with control on fore cast versions where business unit owners could feed in their inputs.

Cons

When getting historical data from legacy systems, the data integration module had some limitations. We lost data from the older ERP system at times and needed to upload the information manually during the early days of implementation.

Review Source

R

Reviewer  
Service support worker  
Used the software for: Less than 1 year

### "Looking for a good financial plan this is the one"

April 1, 2025

5.0

Pros

Overall it was pretty easy-to-use everything was where you needed it to be

Cons

Nothing really like i said it was very easy to use

Review Source

Similar Products

Featured

## Send me user reviews about this product

### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.