--- title: "Marketo Engage Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Marketo Engage Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/" page_type: "product" language: "en" --- # Marketo Engage Software Review 2026: Features, Integrations, Pros & Cons Last updated on July 21, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Marketo Engage ## What is Marketo Engage? Adobe Marketo Engage is a powerful, scalable and marketer-friendly marketing automation solution that enables brands to create a global marketing COE to orchestrate and execute cross channel campaigns across buying journeys. It helps improve buyer engagement and conversions by personalizing content based on buyer signals, behavior & AI to create tailored journeys for individuals and teams. It aligns strategy, messaging and execution across marketing and sales by sharing customer engagement data & insights between them; increasing sales productivity. It optimizes marketing impact through out of the box dashboards, customizable reports and multi-touch attribution. It connects new data sources without extensive IT support, creating a central hub for customer intelligence to improve efficiency, ROI and customer experience. ## What is Marketo Engage used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Lead Generation](https://www.capterra.com/lead-generation-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 711 user reviews Reviews sentiment Positive 87% Neutral 11% Negative 2% Pros & cons Comprehensive lead management tools Extensive peer-driven support resources High and unpredictable pricing Frequent slowdowns and lag Starting price Free trial available Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Customer Engagement / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Marketo Engage?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.adobe.com/&name=Marketo Engage) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Marketo Engage 4.3 (711) VS. [4.2 (530)](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) Starting Price Contact vendor Starting Price $25 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (675) Ease Of Use 3.8 (3,485) Value For Money 3.8 (481) Value For Money 3.8 (3,064) Customer Service 3.9 (551) Customer Service 3.9 (3,063) ## Marketo Engage alternatives [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,497)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,650)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) [4.6 (2,568)](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) Starting price $15.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 93% of reviewers rated it above 4 stars Highest Rated [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,322)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $12.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/75130/Marketo-Lead-Management/alternatives/) ## FAQs about Marketo Engage Overview ### What problems does Marketo Engage solve? Marketo Engage solves manual lead follow-up, weak audience targeting, disconnected marketing and sales data, and poor visibility into campaign ROI. Marketing operations, demand generation, and sales teams use it to automate nurture flows, score and route leads, personalize email campaigns, and track engagement across the full buyer journey. Answer based on 395 reviews Overview ### Which roles and teams benefit most from Marketo Engage? Marketo Engage is most used by marketing teams, marketing operations specialists, and digital marketers who need to automate campaigns, nurture leads, and measure engagement across channels. Marketing leaders and executives use it to track pipeline performance, while business development, account, and IT teams support lead handoff, customer communication, and system integration. Answer based on 571 reviews Talk to an expert ### More questions? Ask our experts Overview ### What company size and industries is Marketo Engage built for? Marketo Engage is built mainly for small businesses at 48%, especially in Computer Software at 31%. As a central hub for planning, executing, and measuring omnichannel campaigns, it also serves midsize businesses at 29% and enterprises at 23%, with additional adoption in Marketing and Advertising at 13% and Information Technology and Services at 8%. Answer based on 711 reviews Features and Usability ### What are the key features of Marketo Engage? Marketo Engage includes core lead management features like lead scoring, lead nurturing, segmentation, and CRM integration, plus marketing automation for email campaigns and smart workflows. Differentiating capabilities include landing pages, forms, A/B testing, and reporting dashboards that track campaign performance and buyer journey activity. Answer based on 279 reviews Integrations ### Which third-party tools and platforms does Marketo Engage integrate with? Marketo Engage integrates with Salesforce Sales Cloud, Salesforce Marketing Cloud, Twilio, Unbounce, Tableau, Segment, Hevo, and GoTo Webinar. It supports over 100 integrations overall, with reviewer-confirmed connections spanning CRM, analytics, SMS, landing pages, webinars, and data infrastructure, plus catalog apps such as Box, Calendly, and AdRoll. Answer based on 105 reviews Getting Started and Support ### How easy is it to onboard and train a team on Marketo Engage? Marketo Engage takes time to onboard because the platform has a steep learning curve, especially for admins, technical users, and teams handling setup or integrations. Sales ops and users with Salesforce experience often ramp faster. Training is available through in-person sessions, live online classes, webinars, documentation, and videos. Answer based on 142 reviews Getting Started and Support ### What customer support options does Marketo Engage offer, and how do users rate the experience? Marketo Engage offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live rep, and chat. Users often describe the community, documentation, and onboarding help as useful, with many citing fast, helpful replies. Others report inconsistent quality, slower case resolution, limited depth from frontline agents, and frustration with complex issues. Answer based on 127 reviews Marketing automation ### How good is Marketo Engage for marketing automation? Marketo Engage handles marketing automation well for teams that need lead nurturing, campaign workflows, personalization, and cross-channel execution. Marketing teams often value its flexibility, CRM integration, and detailed analytics, while smaller businesses or newer users may find setup, pricing, and the interface harder to manage at first. Answer based on 112 reviews ## Who uses Marketo Engage? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Comprehensive lead management tools 97% positive reviews out of 220 Most reviewers describe lead management as highly customizable, supporting nurturing, scoring, segmentation, and seamless CRM integration. Paulette K. Credit Risk Analyst, 1,001 - 5,000 employees. "Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features." High and unpredictable pricing 45% negative reviews out of 71 Some reviewers describe pricing as expensive, with additional costs for features and implementation making it less accessible. Extensive peer-driven support resources 100% positive reviews out of 40 Most users comment community support offers quick solutions, best practices, and valuable troubleshooting from active peers. Frequent slowdowns and lag 89% negative reviews out of 37 Most reviewers indicate performance and speed issues, with slow loading, lag, and delays disrupting workflow and productivity. Robust email marketing automation 100% positive reviews out of 32 Most reviewers find email campaigns easy to design, automate, segment, and analyze, improving campaign effectiveness and targeting. Persistent bugs and outdated interface 94% negative reviews out of 34 Most users report frequent bugs, glitches, and a clunky, outdated interface causing frustration and workflow interruptions. Anonymous User Senior project manager, 51 - 200 employees. "convoluted ways of filtering distribution lists which leaves open to error." ## Features AI summary Based on 20,387 Email Marketing reviews Capterra data shows that buyers of email marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**44%**) - **Campaign Analytics** (**40%**) Marketo Engage supports all three features reviewers value most: **Email Campaign Management**, **Campaign Scheduling**, and **Campaign Analytics**. Together, these capabilities help businesses create and manage campaigns, send messages at the right time, and track performance results, allowing teams to improve targeting, measure outcomes, and make better marketing decisions. Email Campaign Management 4.6 (47) 76.60% of 47 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.5 (20) 85.00% of 20 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Lead Capture 4.4 (35) 68.57% of 35 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Mobile Optimization 4.6 (13) 107.69% of 13 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Contact Management 4.3 (29) 65.52% of 29 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Marketing Automation 4.6 (37) 78.38% of 37 reviewers that rated this feature as important or highly important Automate workflows and trigger campaigns based on customer actions Marketo Engage 184 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Provide personalized marketing content Detailed plan including steps, milestones, assignments, and timeline needed to complete a project, strategy or goal Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Manage advertising space and its sales within your network or publication Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Analyzes the amount of credit that should be assigned to sales and conversion touchpoints. Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Establish rules for automatic propagation of social media posts across one or more channels Automatically create schedules based on business needs or employee availability and qualifications Create and automatically send premade copy in response to customer messages Discover the total number of backlinks, referring domains, and referring IPs going to a domain Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network Display advertising and marketing messages to users based on their browsing history and preferences Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Organize and group data or items based on various criteria Manage various distribution channels, build relations with channel partners, and track their performance Communicate using direct chat or messages within the system Identify customers at risk of migration and activate strategies to retain them Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information The ability to create unique content Distributing content through various platforms or channels Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Digitally share pre-made materials and self-created content with others Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Integration with third-party CRM systems Track user conversions from all digital sources A report showing what actions customers perform A collection of customer information such as contact details, demographics, previous interactions, etc. Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels A website or login for customers to access information Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Identify specific interactions between customers and brands Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import and export data to and from software applications Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency Graphical representation of data Collaborate on creating a product by sharing and adjusting designs through a shared portal Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Set up automated email sequences to streamline outreach and engage leads/contacts Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Plan marketing campaigns for events Predefined actions automatically performed on the occurance of specific events Caters to sales teams Adds a customizable form to the landing page, usually for the purposes of lead generation Store, manage and track all forms in a centralized location Games or game-like elements to track progress and reward accomplishments Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Track interaction history by documenting conversations for contacts Track positioning in search engines over time Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Route and distribute your leads to third party buyers Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Real-time alerts or notifications that inform teams about new leads or prospects Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Ensure the authenticity of each lead by verifying their information, eliminating duplicate leads/contacts, etc. Manage contacts across multiple mailing lists Ability to chat online in real time Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Collection of images, videos and other digital content that can be used Access software remotely via mobile devices Notifications via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Manage inventory, communication, marketing, orders & more across warehouses, stores and online channels Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Evaluate the impact of each touch point that drives a conversion Supports various file formats Create multiple models or equations for generating scores Create many versions of emails, forms, or actions and gauge which is most effective Create and update newsletter content to increase engagement Track all opportunities for potential sales and convert them into recurring revenue Organize and manage the accomplishments and development of employees or performance of applications or systems A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc. Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals. Schedules specific times for content to appear on social media platforms, blogs, websites etc. Predict future data based on historical data sets Preview materials before finalizing projects Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Preview and make real-time changes in the web content Analyze and gain insights into data in real-time Receive data and information in real time Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Receive system updates as soon as any changes are made Algorithmically generated suggestions based on user behaviors, preferences, or data patterns to enhance UX, productivity, or engagement Log and store the source of contacts/leads Timed notification for any upcoming task, deadline, appointment, or activity Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Web design that automatically adjusts to look good on different screen sizes Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Define, track, and/or automate sales activities and sales processes Set a time to generate routine reports automatically Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Categorize emotions expressed and identify if they are positive, negative or neutral Optimize and manage the search engine optimization efforts for a website or digital content Send promotional campaigns or transactional messages via text messages Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Identify a list of target accounts that marketers want to turn into customers Create, manage and track all task activities and progression Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Review data from past periods to reveal recurring tendencies and predict future performance Track visitors and purpose of visits Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Customize website features Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain Monitor activity of individuals who visit your website using cookies An extended application or connector that enables users to perform additional services with their current set of tools Streamlining repetitive tasks and activities through automated and predefined workflows Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.3 (656) 4.3 Based on 656 reviews ## Pricing Value for money 3.8 (481) Free Trial [View pricing plan details](https://www.capterra.com/p/75130/Marketo-Lead-Management/pricing/) Growth Custom Quote Available. It includes: - Native CRM Integration - Audience Segmentation - Audience Targeting - Dynamic Content - Personalization - Custom User Roles & Permissions​ - Campaign Automation - Campaign Journey Select Custom Quote Available. It includes: - Cross-channel Nurturing​ - Scoring, Routing & Alerts​ - Email Marketing - Social Marketing​ - Landing Pages & Forms - Search Engine Optimization - Paid Media Targeting - Campaign Reporting Prime Custom Quote Available. It includes: - Campaign Insights - Secure Domains - Custom Data Objects - Custom Fields - Event & Webinar Marketing - Interactive Webinars - Marketing Calendar - Attribution & ROI Dashboards Ultimate Custom Quote Available. It includes: - Predictive Content - Dynamic Chat - Target Account Management​ - Predictive Audiences - Advanced Journey Analytics - Sandbox - Workspaces & Partitions - Marketo Measure​ Value for money 3.8 (481) 3.8 Based on 481 reviews ## Integrations [ Slack](https://www.capterra.com/p/135003/Slack/)[ Trello](https://www.capterra.com/p/211559/Trello/)[ Microsoft Excel](https://www.capterra.com/p/176574/Excel/)[ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Gmail](https://www.capterra.com/p/202338/Gmail/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Webex Suite](https://www.capterra.com/p/237272/Webex/)[ Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (551) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (551) 3.9 Based on 551 reviews ## User reviews Overall rating 4.3 Based on 711 reviews Filter by rating 5(288) 4(319) 3(88) 2(11) 1(5) Mentioned topic Sorted by most recent ET Edward T. Founder and Marketing Strategist Marketing and Advertising ### "Marketo does work, just get your wallet ready." 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 1, 2026 For most small agencies, it was more than what they needed but we wanted something that wouldn't break down if our clients need enterprise-level reporting. Perfect if you're willing to put up with the price and the setup process. I did look at alternatives, but we're holding onto it. Pros The lead scoring makes sense, after the learning curve. Have been using multi-touch campaigns for three clients, and no such data bleeding between accounts. Email builder allows for duplicate templates in workspaces, saving hours. They have a good API documentation, my developer got our CRM talking to them in 2 days. Cons It took three weeks to set up with their ‘implementation specialist' who obviously had no experience of agencies. Support tickets require 48+ hours, unless you're on the enterprise level. The remarkable increase in premium compared with the standard is madness on the part of a little shop like ours. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Mai M. Managing Director Hospitality ### "Marketo Magic!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 March 7, 2026 We onboarded with Marketo recently and have been incredibly pleased with the seamless integration! Our sales and marketing team are using it with ease! Pros Integrating Marketo to our team was a breeze and the customer support helped make the implementation seamless for everyone! Cons Thus far, NO cons! The team has adapted quickly and we're already incorporating the platform into our daily routines. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AN Anonymous User Senior project manager Marketing and Advertising ### "Long winded email distribution " 2.0 Overall Rating 2.0 2.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 0.0 0.0 Likelihood to Recommend 1/10 February 10, 2026 Pros Keeps records and distribution lists up to date as you can easily make updates. Allows for easy approvals by other team members Cons Hard to navigate, feels repetitive. convoluted ways of filtering distribution lists which leaves open to error. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. LB Logan B. Owner Facilities Services ### "A Marketing Automation Platform that can do anything, any way." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 2.0 2.0 Likelihood to Recommend 8/10 January 8, 2026 Overall, Marketo was hands down my FAVORITE Marketing Automation Platform. the versatility and ability to do the same thing 100 ways is both a blessing and a curse; blessing if you create playbooks, curse if everyone does it their own way. Sit down with admins and users and determine major processes, workflows, and master lists together to save a headache later Pros I love the way Marketo Engage's file structuring allows for really detailed nomenclature. in addition, the full customizability of leads and their data, fields, and querying off those fields is really great. Cons I pretty strongly dislike the "Marketo Logic," where at times logic filters in Marketo do not make sense. It is important to take time to understand how Marketo handles IS, IS NOT, CONTAINS, and NOT CONTAINS to avoid sending mistakes. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User Marketing Manager Financial Services ### "Easy and efficient " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 December 4, 2025 Pros I use Marketo to manage our email campaigns. I really like how organized it is. The system makes it easy to go back and pull data from previous campaigns and run custom reports. It makes it easier to collaborate across teams and I can find data myself without having to ask the campaign manager. Cons The UI took some practice to feel comfortable navigating because it has so many options. Once I figured out what was needed for my role it became much easier. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. MB Martha B. Brand Partnerships Manager Marketing and Advertising ### "Lead Management and Email Marketing Program for Sales Professionals " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 September 17, 2025 With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. Pros Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. Cons Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. HS Haley S. Marketing Manager Computer Software ### "Robust Application " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 29, 2025 I have a positive experience with Marketo Engage and would highly recommend it overall. The ability to analyze data captured by this application is amazing and we were able to capture great insights and pivot accordingly. The app is advanced and can become cumbersome and manual if managed incorrectly by a team, which is something we experienced at first. Pros Marketo engage is extremely robust compared to other similar products I’ve used for lead management and marketing automation. Cons I will admit it is not for the faint of heart! Teams using Marketo Engage will have the most success with experienced and technical Marketing Ops personnel to onboard the solution and engineer the respective workflows and automation according to their business. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Hubspot fell short when it came to data and analytics Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. DP dego P. ict manager Food & Beverages ### "usefull campain tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 May 16, 2025 Pros very usefull for doing engagement campain for social site, email and our website. it is fast and has a fast adoption on our team Cons not very compatible with our crm, that is made by a little software house. we had to do some integrations Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IA Isaac A. Lead Generator Health, Wellness and Fitness ### "AMAZING, YOU HAVE TO TRY IT!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 5, 2025 Overall, i had an amazing experience using this software. 10/10 would recommend! Pros I love how it is automated. It really helped with my marketing tasks. Cons I feel the interface could be laid out in a more friendly manner. Other than that, flawless. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IR Imogen R. A. Digital Marketing Specialist Marketing and Advertising ### "Easy automation for campaigns that hit the bullseye." 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 April 28, 2025 It’s allowed us to scale our client visits much more efficiently thanks to automatically-followups and content personalization, which has resulted in higher engagement rates without having to stretch out our small team. Pros We were able to create far more intricate email campaigns with Marketo Engage letting us automate several steps we would otherwise have to conduct manually. I love the lead scoring and audience segmentation features, it help us make sure that we’re targeting the right people at the right time which is very important for a small marketing team like ours. Cons It’s also not the most beginner-friendly platform. The process of establishing smart campaigns and integrations took longer than I had anticipated, and it’s almost necessary to have someone who has a technical background or extra training to make full use of it. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. 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