Marketo

Marketo Lead Management


4 / 5
497 reviews

Who Uses This Software?

For B2B or B2C companies that care about customer nurturing, customized and scalable segmentation, personalization and deep customer engagement.


Average Ratings

497 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $895.00/month
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Marketo
  • www.marketo.com/
  • Founded 2006
  • United States

About Marketo Lead Management

Marketo is a leading marketing automation platform with a range of capabilities for small and medium businesses and large enterprises, across various industries. Some common features include email marketing, nurturing, SEO, landing pages, scoring, and analytics while other editions offer advanced features such as website personalization, mobile engagement, social and web retargeting. Typical customers include both B2C and B2B brands of all sizes.


Marketo Lead Management Features

  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking
  • Activity Tracking
  • Campaign Management
  • Lead Capture
  • Lead Distribution
  • Lead Nurturing
  • Lead Scoring
  • Lead Segmentation
  • Pipeline Management
  • Prospecting Tools
  • Source Tracking
  • Call Management
  • Campaign Management
  • Channel Management
  • Commission Management
  • Contact Management
  • Contract Management
  • Customer Database
  • Email Marketing
  • Field Sales Management
  • Lead Management
  • Opportunity Management
  • Performance Metrics
  • Proposal Generation
  • Referral Tracking
  • Sales Forecasting
  • Territory Management

Marketo Lead Management Reviews Recently Reviewed!


My experience with Marketo

May 28, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons: - Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce. - Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better. - Support: the response time of the standard support is not quick and usually it takes some days to resolve it. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) - Reporting: the reports are very basics

Impressive and efficient

Dec 20, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Comments: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Pros: Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it's simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn't be able to function without it. It's a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I'd like to see is continued product improvement driven by customer voices. I'm excited for the new Mercury UI to debut in 2018!

Cons: As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it's not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We've recently been assigned a new rep and we're making progress.

Best-in-class Marketing Automation Solution

Jun 06, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons: I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Want to see proven ROI with a marketing automation system?

Aug 09, 2016
4/5
Overall

3.5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3.5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: - UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization

Cons: - Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better.

Recommendations to other buyers: *Make sure to understand pricing - sometimes it increases annually by a percentage, other times support isn't included...and you'll definitely want to pay for the extra support. *Your CRM needs to be clean and dialed in to what you expect to sync with in Marketo. If your database is cluttered with duplicates and processes are not in place yet, work on that first before moving into Marketo otherwise you are in for a world of hurt. *Understand this is a platform that has multiple components. If your marketing team is a person of one, that person will most likely have a full time role in Marketo. So there is a resource issue you have to be aware of - also from the other end of the spectrum, you need to make sure there aren't too many cooks in the kitchen. Having a few power users and processes in place to manage Marketo is the best way to handle this. *Not a deal-breaker, but make sure even basic users are familiar w/ basic HTML and CSS as it is necessary to troubleshoot frequent styling errors.

Marketo: An Ultimate Platform for marketing!

Aug 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them.

Cons: Here are a few cons which shouldn't be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement

My experience with Marketo

Aug 11, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.

Pros: - Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our website.

Cons: - Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated. - Support: sometimes we had some issues with getting quick replies from support. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Great Solution for Salesforce users.

Mar 26, 2015
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4.5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend.

Cons: We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system.

Recommendations to other buyers: I think it is important to take a look at your priorities in a solution and what goals you need assistance in achieving. At that point you can decide on what platform will be best for your organization. There are many solutions on the market, all doing very similar things.

Marketo - great marketing automation for larger marketing teams.

Sep 20, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Easy to track different engagement programs at every stage across multiple steps.

Robust criteria for building lead nurturing.

Like their lead scoring feature - great way to segment leads based on how they interact with you.

Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Cons: The email builder is pretty basic.

Leveraging the full capabilities requires a full-time internal resource.

Steep learning curve. We needed to invest in a Marketo specialist to help with integration.

Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Overall: When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.

Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Professional tool, but not the easiest

Nov 23, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: A huge plus in Marketo's work is that it can easily interact with other professional tools that we need to work with. In particular, we actively use SalesForce, and Marketo does an excellent job with its tasks along with this service. With this product and its efficient work, we can be confident in the stability of our business. And this is the most important thing in the work of any company.

Cons: This service seems quite simple, but in fact, Marketo is not very intuitive and for the user is quite difficult to understand the functions at first. Some elements are not logical, which forces the user to simply memorize the sequence of actions, because otherwise, he has to spend a lot of time figuring out what to do. Thus, Marketo is not always a practical service. It requires some time so that the user can adapt to the peculiarities of the work of this tool.

Pros and Cons

Nov 12, 2015
4/5
Overall

3 / 5
Ease of Use

4.5 / 5
Features & Functionality
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Pros: Once optimized, Marketo is good for rapid-fire content creation (emails, landing pages, and campaigns) that is tailored and optimized for digital marketing experiences. It can collect a broad range of data out-of-the-box which provides significant advantages compared to competitors.

Cons: Marketo's ability to scale, technically, can be a limiting factor at times. The major dependencies are lead database size, web traffic volume, and integration with the CRM. At the point of 750k+ leads, Marketo becomes slow to work with. At the point of 10k page visits/day, queues start to pop up on logging web activity. When lots of leads are begin updated in Marketo and through the CRM, the back-and-forth usage of API calls (by which Marketo communicates with CRMs) starts to max out, and you have to really optimize the setup in order to have timely communication between Marketo and the CRM.

Recommendations to other buyers: If you've invested enough in your marketing automation platform, migrating to a new platform becomes a nearly-impossible task. You'll lost an enormous amount of information in your migration-you can basically plan to lose everything except for your lead database when you're looking to migrate. Marketing automation platforms in general are a very sticky product. If you were planning on changing marketing automation platforms, you should do so as quickly as possible before you're heavily invested in one specific platform.

Makes Small Teams Seem Big

Dec 20, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality.

Pros: We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else.

Cons: While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates.

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

Nov 09, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Pros: - Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Cons: - The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.

Best MA Tool On The Market -- By FAR

Mar 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Comments: Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo.

Pros: I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set.

Marketo's Analytics provide lots of useful data for informing future marketing decisions

May 07, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness.

Cons: There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data.

Head and shoulders above other platforms

Dec 21, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models. Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads. Engagement programs that allow you to easily nurture leads through the customer journey. Segment your audience and send dynamic content that is personalized to each segmentation Smart list logic and campaigns allow for many different types of triggered campaigns

Cons: Some minor UX improvements: Be able to view a subject line without opening the email. Improve Text version editor - Even MailChimp's is superior. Create stronger de-duplication technology native to the platform.

Great variety of tools, not always user friendly

Jan 16, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature.

Cons: When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck.

Overall: The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff.

A powerful tool

Jul 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo!

Cons: Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve.

Capterra loader

Used Marketo as a digital Marketing tool for Lead Gen

Nov 13, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona

Cons: I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool

Overall: This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left

Markato, marketing automation done easy

Sep 21, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports. While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations. Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place!

Cons: It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders. Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it.

Hardcore Marketo lover...would never stray!

Jun 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
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Pros: Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices.

Cons: You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess.

Operationally and Organizationally Powerful

Dec 13, 2016
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
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Comments: Measuring movement and success through specific programs is very helpful. On a very basic level, looking at acquisition program and a lead source is very helpful. We have been able to develop much better reporting for our executives and show them ROI from the Marketing team. From an operational standpoint, the organization is so much better than it has been in the past. It's easy to know where to pull data from and things can get done much quicker with templates.

Pros: Everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible. I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions.

Cons: Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products, but they don't tell me WHY I might want to use a specific feature, just how I would go about doing so.

Recommendations to other buyers: Utilize Community and Marketo Product Docs. Don't stop asking questions as there are always other people who are either struggling with the same challenges or have a solution for your challenge. Also, take the time to mess around and learn the product. It does take time, but you will greatly benefit from playing around with the different program types, naming conventions, workflows, etc.

Full Power Marketing Automation

Dec 21, 2015
5/5
Overall

3 / 5
Ease of Use

5 / 5
Customer Support

4 / 5
Value for Money

Comments: With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud)

Pros: Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it's new date, location a.o. it's another click and you are up and running.

Cons: If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running.

Most powerful and usable marketing automation solution

Dec 13, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
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Comments: I've used Marketo and the other two large marketing automation tools over the last 7 years. All the platforms are valuable, but where Marketo really stands above the rest is in its rich feature sets and ease-of-use. It also has a fabulous user community, the best that I've seen of any software solution. The very active and helpful user community even rivals that of Salesforce CRM, and S CRM has a LOT more users in their community. I do a fair amount of side consulting, and whenever I'm making recommendations for marketing automation software I first recommend Marketo.

Pros: 1. Super feature rich. 2. Very scalable - I can clone and launch new programs, webinars, nurturing drip campaigns, etc. very quickly. 3. Best user community around.

Cons: While the user community is an excellent resource for finding solutions to problems you may run into, I don't feel like their support is as fabulous as the rest of the solution. While support is good, it's not amazing - and amazing is something I've come to expect from Marketo.

Recommendations to other buyers: Shop around and find the solution that best fits your needs, but also don't be swayed into getting a really cheap solution, because you get what you pay for and it won't be able to scale up with your company's growth. Marketo can. At my current employer, we were using one of the other leading marketing automation solutions and had to upgrade to Marketo. Implementing Marketo is not bad, but it still requires a fair amount of setup and work, so I'd recommend going with the right solution the first time.

Marketing Automation Manager

Dec 20, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have use Marketo for just about 4 years. I have found success in implementing new strategies through Marketo and increasing MQLs, SQLs, and customers because of it. Marketo will definitely be able to adapt to a dynamic company.

Pros: Marketo is easy to use and can be as custom and complicated as you need it to be. They have an extensive community that gives endless advice and will answer any questions you have. It is perfect for any sized company that is looking to grow and optimize their marketing operations.

Cons: I would like to see a little more from the analytics and SEO, but I believe the new UI will be enhancing these areas of the product.

Marketo is great, but you need the manpower

Dec 22, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how powerful Marketo is! If you have the time and manpower to run creative, thoughtful campaigns and automation, you'll be a marketing rockstar and your sales team will be closing leads all day! The Salesforce sync is fantastic, as well as additional plugins and integrations that you couldn't even dream up yourself. Seems like they've thought of everything.

Cons: It requires quite a bit of manpower and effort to be able to use Marketo to its fullest potential. A small marketing team could struggle with new ideas, troubleshooting, and having the time to fully analyze the product's ROI.

Streamlining - A targeted, process oriented approach for multi-channel marketing automation

Jul 11, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Comments: It's as much a powerful resource for sales as it is for marketing in an integrative approach so I'd involve key stakeholders from sales in evaluating. The online demos are worth reviewing.

Pros: In today's fast paced, multi-channel environment where the abundance of information people receive in any given day exceeds the ability to process it all, I can't imagine running any kind of digital business without marketing automation. Marketo's offering is intuitive, integrates well with another cloud-based email, CRM, social, etc and has inherent capabilities to leverage best processes throughout an entire marketing/ sales lifecycle. I have only demo'd the product, used as a user, and been trained on, but have evaluated for a start-up where I would consider it essential for those embarking on digital campaigns to drive multi-channel sales.

Cons: I have not been involved in a full implementation, roll-out, and integration as a purchaser (only in business development), so I can't speak to that or any long term outcomes from initiatives, although the value is quite clear.

Great at automation, good community support, needs a better email and landing page builder

Oct 25, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: For email automation, Marketo is a very robust platform. For creating engagement programs and smart campaigns, I have never had any limitations from Marketo. If it can't be done via the GUI, you can script it using Velocity. The Marketo community is very helpful and you can typically get answers for almost anything there.

Cons: The landing page and email builder needs to be better. I find myself spending a lot of time in html even when I use the packaged templates for emails. A true drag and drop email editor would make building emails much easier.

Easy to use but often frustrating and not dependable

Jan 02, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Pretty decent CRM software with a few time wasting features. I'd like to see more product updates.

Pros: I've been using Marketo for 5+ years now. It's really easy to navigate, manage leads, create campaigns, and get basic reporting.

Cons: it can sometimes take upwards of an hour for the system to process leads and send an email to a larger sized list. Email reporting could be better. There have been several outages in the last year where everyone was unable to login to the system, all site forms were down, and anyone with emails scheduled to go out during the outage were pretty much helpless.

Does it all!

Jul 10, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation.

Cons: Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained.

Overall: Increased demand generation and marketing-driven pipe.

Capterra loader

Can't say enough good things!

Jan 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting.

Cons: I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing.

Overall: I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role.

Helping us scale up our marketing

Nov 02, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4.5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: With an easy to use interface, and a great onboarding program, we were able to get up and running with Marketo pretty quickly. It only took about 6 weeks before we were ready to run our first campaign, which completely changed how we followed up with event leads. It has a great integration with Salesforce. Setting up web forms, landing pages, nurturing streams, and managing data is all really easy. Marketo's community and resources are also a huge plus.

Cons: We only have the Spark package, so there's a lot to be desired with analytics and some of the other features we're missing out on.

Recommendations to other buyers: You definitely need to be thorough in understanding what features you're getting in your package. Marketo has a ton of valuable content, but a lot of their webinars tend to point to a solution that you might not have. The main thing for us has been breaking up the implementation into phases. We signed on with Marketo while having only one marketing person, and it was important to identify what we could do initially, get those successes under our belt, and then keep learning. Getting something flexible that allows us to keep improving was key, and Marketo and their community was the right choice for us.

Aug 16, 2011
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

Comments: I can't express how much easier Marketo makes my life. I am the events manager at my company, and I use Marketo's lead management functionality to send out my invitations, set up my registration pages and manage my attendee lists. Marketo was great before - but now, with the new Programs & Events release, it is AMAZING! We have a small marketing department, so I am responsible for every aspect of an event, from start to finish and beyond with our follow-up program. From roadshows, trade shows, and dinners to parties, dinners, and meet-up groups - you name it, I handle it though Marketo. I love being able to tie all my assets together under an event, and being able to clone an entire event saves time and allows me to focus on other aspects of the event. It also helps me easily track my cost-per-lead and figure out which events are driving the most leads and helping us close the most deals. With 15 different events planned over the next four months, in cities all across the world, I am going to be on the road a ton. It's key for me to be able to set everything up in advance and know that it will just GO when it needs to. Furthermore, being able to check on it from anywhere in the world with the touch of a button brings me huge peace of mind. After the event, our programs manager can funnel our leads through our nurturing program until they are ready to be engaged. Our sales team loves this because they can focus on working with an opportunity, not looking for one. I can't rave enough about their support. The community helps me solve so many different "How do I do this?" questions. When I have best practice questions, I can reach out to other Marketo users for guidance. On the rare occasions we have had to contact support for a technical issue, they get back to us ASAP - even for small concerns. In summary, Marketo is the best!

Marketo helps us keep our customer's email preferences updated

Jan 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketo has helped our entire team to keep all our subscribers in one place and it's very easy to manage the customer's email preferences just with a click. Marketo is one of the easiest tools we've used to keep track of our distribution centers, and we definitely save a lot of time just by searching a customer's name or email address.

Cons: Marketo is sometimes too slow when downloading a list of subscribers. Since Marketo keeps around 10,000 of our user,s it's acceptable that sometimes it becomes kind of slow.

Overall: The most important benefit of using Marketo is that we keep all of our users in one place and that helps all of our teammates to work in an organized way and avoid wasting time.

Makes my day to day as a sales ops professional easier

Dec 13, 2016
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
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Comments: As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured to, so that when the lead is ready to engage with sales, they are a bit more qualified, making sales conversations easier and faster. We've implemented lead scoring, different nurture programs, drip campaigns, automated lead routing based on assigned quota, properly tagged leads based on what channel they've come from...I could go on and on. I love Marketo and I love what it can do alongside Salesforce.

Pros: The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo.

Cons: It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce.

Easiest, most complete marketing automation platform I've used

Dec 20, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: You can do almost anything you want. You can easily do the basics or you can build very intricate fine-tuned campaigns to support all your needs. Other platforms may be easier to do smaller things, but can't scale the way Marketo can. Content recommendation per unique user is changing the game of integrating with websites.

Cons: Reporting and analytics can sometimes be a bear -- but they've made strides to improve this already, and more to come.

A solution that continuously adding value to their offering

Jan 01, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: In addition to their technology offering, Marketo has amazing community and support team. The solution is flexible enough to enable the marketeers to adopt the solution to their needs.

Cons: They are going thru some growing pains which resulted in some performance issues. The main issue I have experience was around the upgrade they are doing to the backend processing which resulted in inconsistent performance between their smart lists and campaigns.

Marketo is recommended for lead generation

Jun 07, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Marketo is a complex lead generation software but if configured correctly it can do magic and automate your marketing like no other. Since using Marketo we experienced increase in sales revenues and 50% increase in lead conversion. Marketo also nicely integrates with Salesforce and you can see where your leads are in their lifecycle.

Cons: There is a learning curve to it. Also getting certified in Marketo has more complex than before. Lead nurturing, streams, and center of excellence can be hard to set up.

Overall: Improved my lead nurturing activities. I no longer use spreadsheets to track leads. Marketo nicely logs all activities.

A solid tool with a lot of functionality and good direction

Jun 10, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses.

Cons: All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails.

If you're looking for a Marketing Automation Platform - you must consider Marketo

Dec 22, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors.

Cons: Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging.

Marketo- streamline, automate, and align sales and marketing efforts with demand-generation

Jul 28, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Allows the seamless integration of sales and marketing processes from campaign strategy, creation of demand generated marketing campaigns, leads, and the entire sales process. It takes a more strategic approach to targeting prospects with better precision, overall internal organizational alignment, and integrated processes. It allows internal teams to collaborate more effectively, reduces time spent on more administrative task by automating the burdensome up-front tasks, and allows sales and marketing to focus on more strategic objectives - higher quality interactions with the customers, partners, etc. I can't imagine sales/marketing organizations today not leveraging demand-generation and the kinds of SaaS automation that Marketo offers.

Cons: Working with the solution in an existing organization and in demo for a start-up, we have never actually deployed it, so I can't speak to ease of integration. Not a con - just of note.

Not beautiful, but necessary

Nov 15, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Super flexible in what you can accomplish

Cons: Clunky, un-intuitive

Overall: I used Marketo as a lead generation manager at the first startup (15 person company) I worked at. I was the primary tool evaluator, and chose it over Pardot and Hubspot, because our focus was on outbound emailing (Hubspot is not) and we needed a high level of customizability/flexibility (2 years ago I found that Pardot was not flexible enough). Marketo has its own language and way of doing things. It really required a full training to get up and running, but once I did that I found it straightforward to use. The interface is clunky and not beautiful, but the functionality is really high. The highest risk with using Marketo is not keeping careful track of potentially conflicting programs. Staying organized and consistent is REALLY important. Overall, I like it and everything it could do, but similar to other "older" SaaS tools, I really wish they would overhaul their interface/UX to make it more streamlined and modern.

Recommendations to other buyers: no

Fantastic product that gets the job done

Jan 11, 2016
5/5
Overall

4.5 / 5
Ease of Use

3.5 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: Marketo is a very easy to use platform. With no prior marketing automation experience, I was able to master the functionality of the product by reading the documentation and reaching out to the members of the Marketo community. The level of customization you can build into Marketo allows me to scale the marketing efforts of our team from a systems standpoint, whether it be workflows (smart campaigns), building email and landing page assets, or integrating with other Launchpoint vendors or the Marketo API, I am able to use Marketo to implement scalable solutions to my company's automation needs.

Cons: The integration with SFDC Custom Objects is great, but not complete in my opinion. For companies that use a lot of Salesforce custom objects and want to utilize the data on those objects for marketing campaigns, expect to need some assistance if you aren't a developer. The Analytics section of Marketo (not speaking to RCE here) is very much "out of the box" reporting that doesn't allow for too much customization. Typically, I have to pull reports into Excel for further analysis. This is why it's extremely important for first-time Marketo customers to set up a proper naming convention to make reporting a bit easier in Marketo and for circumstances when you need to pull data into Excel.

Recommendations to other buyers: Marketo is the best fit for companies that are looking to scale their automation efforts and/or have a large database. However, if you are a company that utilizes SFDC Custom Objects heavily, be prepared to budget development time.

Marketo is the best Marketing Automation tool that I have use

Oct 03, 2017
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

2 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything

Cons: -Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with

Capterra loader

Overall, my experience is good. I'd say that they have some upgrading to do

Oct 25, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the interface. Pretty self-explanatory, allowing novice users to find their way around without much help. The ease of smart campaigns and nurture tracking tools are great. The engagement rating on nurture campaigns allows my team to assess effectiveness of each touch and adjust accordingly.

Cons: Basic reporting is very basic. For the price, I would expect more detailed reporting and dashboards.

Overall: We run all of our automated campaigns through Marketo, including social campaigns. As we expand our subscription scope, I am sure we will leverage more features to innovate our program.

Great marketing automation tool, best I have used.

May 29, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money

Pros: Marketo makes my life simple. I am on the sales side and am constantly needing to manage sequences and automated emails to potential clients. Does everything I need, no complaints.

Cons: They recently had a UI makeover and layout is more difficult to navigate. They integrate decently well with Salesforce, but there are instances in which it seems like they do not sync up entirely.

Gets the job done and more

Oct 10, 2016
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: I've used Marketo for almost 4 years now and seen it grow and added some great features for some of the "non-technical marketers" so to reduce the need for IT. Whenever I had a question or issue, a great place to start is the Marketo Community and if I still can't find the answer, Marketo support is fast and pleasant.

Pros: The functionality is easy to understand because of the many years of use and being Marketo certified. Marketo community and support is a great resource.

Cons: I've seen nurture tracks such as Pardot's that look better and seem easier to understand. Marketo's nurture operates in programs and flows but hard to follow and test. I usually would need to run it by Marketo support before launching a nurture track just to make sure it's working. If your contract is up, they will disappear or wait until the very last minute to pressure you into renewal. They also say they won't shut off service without notice, but they will - probably another tactic to get you to renew your contract, especially when all your forms and leaf pages disappear since they all live in Marketo.

Recommendations to other buyers: Great product for enterprise. Be careful when it's time to renew your contract.

Capterra loader

Great platform for Marketing Leads and Customer Lifecycle communication

Nov 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that it is an integrated marketing tool where you can manage your customers, comunicate with them and use different solutions such as email, forms, landing pages, ect. The best part of it is that you can do it all by yourself and adjust your communication to your customer lifecycle.

Cons: here is nothing that I dislike. I think this tool has what you need. When I'm having trouble with something in the platform I just look out in the tutorials and that's it.

Overall: I use this platform for email marketing, registration forms and landing pages for my customers, I really find very helpful to have all this solutions in one platform, so I can easily target my communications and marketing activities in one place with a safe data base.

I have a fever, and the only prescription is more Marketo!

Aug 10, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4.5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful. Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume. With a recent evolution to their Landing page and Email editors it's now easier than ever to create guided templates for repeated use and set yourself up for delivering truly personalized content.

Cons: It's difficult to find something I don't like when Marketo has delivered time and time again. When I do have something I don't like it typically is fixed or enhanced in future releases.

Recommendations to other buyers: Talking to existing users/customers can be helpful. Also having a basic marketing/sales lead process/framework already documented helps push the evaluation in the right direction.

I can't imagine managing my leads without Marketo

Mar 07, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Marketo enables you to easily track leads across the buyer's journey and also manage your leads to place them in product specific nurtures. There is a lot of information that you can store and act on for each lead in your database.

Cons: Marketo can be tough to learn at first, but when you get the hang of it, and begin to understand how it works, things start to click.

This is a great tool for Marketing Automation

Aug 09, 2016
5/5
Overall

4 / 5
Ease of Use

4.5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The community is top notch with no end to advice and help as well as industry best practice education. With the product itself, I am not sure how we operated without it. While there is an initial learning curve, the ease in which one can create campaigns, clone templates/campaigns, generate complex functionality in simple smart list/flow methodology (think: if this then that) all make this an industry leading product.

Cons: There is a bit of a learning curve. It would be nice to have something akin to Litmus built into the product (there is something similar but not as robust nor as easy to use).

Recommendations to other buyers: Do not compare this to something like Mail Chimp or Constant Contact. This is not just a tool to send out emails. You can really help automate data cleansing (to a point) and other heavy lifting functionality with this.