--- title: "Marketo Engage Pricing 2026 | Capterra" description: "Learn more about Marketo Engage pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/pricing/" page_type: "pricing" language: "en" --- # Marketo Engage Pricing - Overall rating: 4.3 out of 5 from [720 reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) - Free trial: Available - Free version: Not available - Credit card required: No --- ## How much does Marketo Engage cost? Marketo Engage has **4 different plans**. ### Growth - Price: Custom Quote - Billing: Per Month #### Growth plan includes: - Native CRM Integration - Audience Segmentation - Audience Targeting - Dynamic Content - Personalization - Custom User Roles & Permissions​ - Campaign Automation - Campaign Journey ### Select - Price: Custom Quote - Billing: Per Month #### Select plan includes: - Cross-channel Nurturing​ - Scoring, Routing & Alerts​ - Email Marketing - Social Marketing​ - Landing Pages & Forms - Search Engine Optimization - Paid Media Targeting - Campaign Reporting ### Prime - Price: Custom Quote - Billing: Per Month #### Prime plan includes: - Campaign Insights - Secure Domains - Custom Data Objects - Custom Fields - Event & Webinar Marketing - Interactive Webinars - Marketing Calendar - Attribution & ROI Dashboards ### Ultimate - Price: Custom Quote #### Ultimate plan includes: - Predictive Content - Dynamic Chat - Target Account Management​ - Predictive Audiences - Advanced Journey Analytics - Sandbox - Workspaces & Partitions - Marketo Measure​ --- ## Is Marketo Engage worth the price? ### Value for Money - Overall rating: 3.9 out of 5 - Good or excellent value for money: 77% AI summary based on 57 value-for-money rating reviews: Users think Marketo Engage offers a range of powerful features, including personalized campaigns, in-depth analytics, and extensive integration opportunities. They appreciate the automation capabilities that save time and money, and the overall value provided by the software. However, some users say the pricing structure can be a drawback, especially for small businesses with limited budgets. #### Rating breakdown - Ease of use: 3.8 - Customer service: 3.9 - Features: 4.3 - Ease of deployment: 3.9 - Likelihood to recommend: 70% Based on 720 total Marketo Engage reviews. --- ## How does Marketo Engage compare to other alternatives? Marketo Engage pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | Marketo Engage — 4.3 out of 5 ([720 reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)) | 4 plans | Not available | Not available | Available | 3.9 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,262 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 ([3,528 reviews](https://www.capterra.com/p/132996/brevo/reviews/)) | 4 plans | $9.00 /usage/mo | Available | Not available | 4.5 | | [Omnisend](https://www.capterra.com/p/153508/Omnisend/) — 4.7 out of 5 ([837 reviews](https://www.capterra.com/p/153508/Omnisend/reviews/)) | 3 plans | $16.00 /usage/mo | Available | Not available | 4.5 | | [Bitrix24](https://www.capterra.com/p/113540/Bitrix24/) — 4.2 out of 5 ([1,009 reviews](https://www.capterra.com/p/113540/Bitrix24/reviews/)) | 4 plans | $69.00 /mo | Available | Available | 4.2 | --- ## What reviewers say about Marketo Engage's pricing ### What they like - **Marketo Engage offers a range of powerful features** Including personalized campaigns, in-depth analytics, and extensive integration opportunities. They appreciate the automation capabilities that save time and money, and the overall value provided by the software. - **The pricing is fair compared to other high-end marketing tools** And they find the software to be a cost-effective solution for mid-level companies. Reviewers indicate that the functionality and features included in the pricing plans add significant value, and some users find the cost justified by the results they achieve. ### What holds them back - **The pricing structure can be a drawback** Especially for small businesses with limited budgets. They mention that the software can be quite expensive, and the lack of a free trial makes it difficult for smaller companies to evaluate the product before investing. - **Additional costs for customization** Add-ons, and hiring specialized personnel can further increase the overall expense. Some users feel that the high cost of entry and ongoing expenses make it less accessible for startups and smaller businesses. ## Price & value in reviewers' words * * * 5 out of 5 stars > "With Marketo, I was able to automate the entire sales process right from prospecting to closing deals and tracking the website visitors." Reviewer: Heena M. Role: Senior Content Writer * * * 5 out of 5 stars > "My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform." Reviewer: Ed S. Role: CVO * * * 4 out of 5 stars > "The price makes it unaffordable for many companies." Reviewer: Verified Reviewer Role: Head of Growth Marketing [Check all reviews](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/)