# Page 11 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 11 - Is Marketo Engage the right Marketing Automation solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 11 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 251-275 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sarah W. Marketing Manager Marketing and Advertising Used the software for: 1-2 years ### "Email marketing with benefits" June 7, 2019 4.0 Pros It simplified our email marketing campaign and provided advanced options for landing pages which simplified my processes. Cons There are still some features I am getting used to, when we first evaluated the product it seemed we could roll up a few different softwares into Marketo. So far we have only been able to roll up 2 or them but working on the third. Review Source VR Verified Reviewer Social Media Specialist Computer Software Used the software for: 2+ years ### "Great way to handle lead generation" July 2, 2018 5.0 Pros Extremely robust tool - you can do some incredible things with Marketo. Easy to scale things for the long term. Cons Sometimes overly complex. There is also the occasional error that will mess up things like tokens and other settings. Review Source CR Colin R. Principal, Marketing Automation & Technology EMEA Computer Software Used the software for: 2+ years ### "If you're looking for a Marketing Automation Platform - you must consider Marketo" December 22, 2017 4.0 Pros Very easy to use interface and very flexible and easy to scale whether you have a small or a large business to support. Lots of help available from Marketo and also via their extensive community section. I've made lots of friends and learnt lots of things from other users - even competitors. Cons Some area's need improvement including Reporting and Analytics but you can get the information you need with a bit of digging. Review Source MK Matthew K. Account Execitive Used the software for: 2+ years ### "We use this to track all of our lead source" November 16, 2017 5.0 Pros This has been a great tool to track the leads and how often they have visited each part of or website Cons Would love more metrics for the basic user of the system. Make it easy to run reports to figure out the best way to go Review Source JM Jason M. chef de projet Information Technology and Services Used the software for: 1-2 years ### "Plateforme complète " January 4, 2024 4.0 Plateforme très bien pensée et nous a été de grande utilité pour le gestion de nos compagnes mailing surtout quand nous avons lancé notre nouveau site web Pros C'est la partie gestions des leads ou la plateforme proposait plusieurs fonctionnalités avancées à ce niveau là Cons Je dirai le prix qui été assez élevé par rapport à d'autres plateformes de même niveau. Review Source VR Verified Reviewer Sales Development Rep Computer Software Used the software for: 1-2 years ### "Marketo Review" July 16, 2020 4.0 My overall experience with Marketo has been good and it does good enough to get the job done. Pros The things that I like most about Marketo is that it makes it easy to assign leads to sales reps and creates a good handoff process. Cons The things I like least about Marketo are that it is hard to do things in a mass blast and sometimes it gets complicated with multiple nurture streams. Review Source JG Jens G. Marketeer Building Materials Used the software for: Less than 6 months ### "Marketo, powerfull but complex" December 4, 2020 3.0 This is not a tool you should implement when you have a small team. Instead use the software when you have a bigger team and can invest in time and money to make the tool work for you. If your company is big enough and you can allocate the rescourses then Marketo is really a powerfull tool. Pros What I like most about this software is that it provides an overview of a contact and that you can make many differrent workflows. Out-of-the-box you have lots of tools and controlls at your disposal Cons The software is not very easy to use, you need to setup lots of things. You must not underestimate the time, energy and money you need for the tool to work. When compairing to Mailchimp they have lots of stuf ready to use, with Marketo you need to setup this on your own. This gives flexibility and power to the user, but its also time consuming. Review Source VR Verified Reviewer Marketing Coordinator Internet Used the software for: 1-2 years ### "Marketo lead gen tools are comprehensive and valuable " May 5, 2018 4.0 Pros Marketo is a tool I use for filtering existing leads and managing new leads. It is very useful for keeping track of useful information and eliminating duplicate leads Cons Marketo is tricky to get going with, learning how to build you reports can be time consuming, make sure to save them once you get it right. Review Source VR Verified Reviewer Software QA Lead Computer Software Used the software for: 1-2 years ### "I created campaigns for a cohort-style implementation surge" May 30, 2018 4.0 Great way to reach a wide audience and integration with Salesforce to make the process easy! Pros I love the options for configuring campaigns and communications! It always looked like it was coming from me but allowed me to reach so many customers at once. I was able to use information we had stored in Salesforce about the customers and their purchase to dictate what communications they received. Cons It was a bit tricky to learn at first, but I think this is just because it is so flexible. I also had a couple experiences where signatures were weirdly replaced with alpha-numeric strings, which kind of blew our cover on making the emails look like they were sent by a human. Review Source DN Doug N. Used the software for: ### "" July 19, 2013 3.5 Marketo might be a very powerful software once installed and running, but if you plan on using Marketo without Marketo Landing Pages then you better have someone experienced in Web Development on call, because chances are you are going to need them. Depending on your ability to edit JavaScript and your understanding of the hierarchy of your site and the site structure, you might be able to accomplish this without any assistance. Unfortunately Marketo Support is not very helpful in this types of situations, since they do not Support people using Marketo Forms on non Marketo pages (probably something that should be better explained during the Sales process); and they will suggest hiring a Web Developer (which is the most frustrating) or looking at the User Community. The User Community is great if the problem you have is something someone else has experienced, and they decided to post their experience within the User Community. I am sure over time having a User Community will actually be a strength of Marketo, but can you imagine the early days when there was no other posts? In a few years, I see the User Community being a great asset and something very helpful to users - especially younger ones who are accustomed to receiving immediate answers to their questions by simply clicking Search or Submit. Honestly, if I do not have to call support I never would. Finding an answer online is great because you not only find what your looking for but hopefully people have also posted in comments their individual experiences/road blocks/challenges/etc. Time will tell. Review Source VR Verified Reviewer Social Media Marketing Specialist Marketing and Advertising Used the software for: Less than 6 months ### "Features of Marketo Engage" March 1, 2023 5.0 Pros You may use Marketo Engage to automate different marketing tasks, like lead generation, email campaigns, and lead nurturing. You can also make customized campaigns based on the lead's interests and preferences. By providing relevant material, you may raise engagement and conversion rates. Cons For people who are not familiar with marketing automation, Marketo Engage can be complicated and challenging to use. For new users, the platform's abundance of features and capabilities can be overwhelming.Marketo Engage can be pricey, especially for small or startups businesses. It depends in how many features you need and how big your database is, the platform offers several price tiers. Review Source VR Verified Reviewer Quality Lead Internet Used the software for: 1-2 years ### "Score and manage your leads with market leader." December 31, 2018 4.0 Marketo is used as a lead management system. We use it in specific departments. Marketo has done a wonderful job in providing lead information and lead scoring. Pros Easy to use UI Salesforce integration is really amazing. Pre-loaded templates for follow ups is really helpful. Cons Reporting options are limited. This can be improved a bit. Review Source AD Allan D. Head of Information Security Education Management Used the software for: 2+ years ### "Great Lead Generation Tool" February 20, 2024 5.0 Pros It is a great tool for lead generation from our website Cons It is a little pricey and we couldn't exclude some modules we don't use Review Source SS Sadhan S. Digital Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Best Marketing Automation Platform" April 27, 2021 5.0 Till now I am using this platform very smoothly. Pros I uses this platform very often to run my different marketing automation campaigns. Their multiple automation features like sequencing the campaign is amazing. Cons I didn't find till date any cons about their platform. Review Source Jeff S. Founder Computer Software Used the software for: 6-12 months ### "Great Marketing Application but steep learning curve" March 31, 2018 4.0 Pros Marketo is one of the most powerful marketing automation platforms out there. You can handle every marketing activity that you need within the application. From creating custom landing pages, to automating campaigns/emails and more. Cons This software is very complex to setup without a wizard to help you set it up. As a result, you will likely need to find partner or professional service engagement (from Marketo) to get this up and running. Review Source VR Verified Reviewer Head of Innovation & Marketing Computer Software Used the software for: Less than 6 months ### "Marketo is an industry leader for good reason" July 16, 2019 5.0 Pros Beautiful user interface that takes training out of the equation. Everything is where it needs to be and navigation is made simple through the fluid user experience. Building reports and account profiles is simple and fast. Account prioritization is a key feature for us. Cons Some of the AI data seems rudimentary at best. This is a limitation due to data collection but there needs to be a large push in this space before it's easily actionable. Review Source BJ Bilel J. Chef d'atelier Furniture Used the software for: 6-12 months ### "Magnifique logiciel " April 16, 2024 4.0 Pros La communauté Marketo m'aide beaucoup et me guide lorsque j'ai besoin d'aide Cons La structure des rapports peut être améliorée. Le prix est élevé. Review Source SR Samir R. Cadre Insurance Used the software for: 6-12 months ### "Marketo Engage" February 14, 2024 4.0 Pros Marketo Engage dispose d'excellents outils pour cibler votre public, rendre compte des résultats de vos campagnes par e-mail et concevoir des e-mails Cons L'expérience utilisateur lors de la création d'e-mails et de campagnes peut être frustrante Review Source EC Erika C. Marketing Manager Computer Software Used the software for: Less than 6 months ### "Gets the job done and more" October 10, 2016 4.0 I've used Marketo for almost 4 years now and seen it grow and added some great features for some of the "non-technical marketers" so to reduce the need for IT. Whenever I had a question or issue, a great place to start is the Marketo Community and if I still can't find the answer, Marketo support is fast and pleasant. Pros The functionality is easy to understand because of the many years of use and being Marketo certified. Marketo community and support is a great resource. Cons I've seen nurture tracks such as Pardot's that look better and seem easier to understand. Marketo's nurture operates in programs and flows but hard to follow and test. I usually would need to run it by Marketo support before launching a nurture track just to make sure it's working. If your contract is up, they will disappear or wait until the very last minute to pressure you into renewal. They also say they won't shut off service without notice, but they will - probably another tactic to get you to renew your contract, especially when all your forms and leaf pages disappear since they all live in Marketo. Review Source VR Verified Reviewer Software Lead Developer Financial Services Used the software for: 6-12 months ### "A powerful marketing automation tool" March 28, 2019 4.0 We used Marketo ReST API for lead management and for campaigns. As there are a lot of online documents available and with sample code it was a good experience working with Marketo. It is really a great tool for marketing campaigns. Pros With Marketo we are able to segment and manage customers or prospects information to a very fine detailed level. It provides a lot of fields for storing customer data as well as able to add custom fields. Cons Its a bit slow as it takes time to show the customer details in Marketo lead database. Review Source VR Verified Reviewer Demand Generation Manager Computer Software Used the software for: Less than 6 months ### "Easy-to-Use, Intuitive Platform!" November 21, 2018 4.0 Pros I've used multiple marketing automation platforms and they all have their pros and cons. What I love about Marketo is how easy it is to use and navigate through different campaigns. You can edit an email, create a campaign, or pull a report all in one place instead of navigating through separate sections of the platform, making it a seamless, easy-to-use solution! Once you learn the language and terms like "smart list", you can easily navigate through the fields with no problem. Cons It is simple to use but one thing I miss is having a flow chart/diagram drawn out with all of the different steps of a campaign. This is especially helpful when you have to create nurture emails and the streams can be quite complicated, so having things drawn out help with the building process. Review Source GB Grace B. Marketing Technology Specialist Management Consulting Used the software for: 1-2 years ### "One of the best in the market." December 20, 2017 5.0 I've used Pardot, Hubspot and Marketo - it's by far my top of the three. Pros Scalability, flexibility. Unlike many other platforms, Marketo truly can scale at a high pace when built out well. And if you're a confident user, it doesn't hide the complicated features behind a wall of impossible to breach "user friendly" interface - you can get into the weeds and play around and really customise things. Cons It's not the simplest, and can be quite tricky for newer/more novice users. But this can be overcome quickly with training. Review Source katherine T. marketing manager Internet Used the software for: 1-2 years ### "meets needs for lead capture and nurture " November 8, 2019 3.0 many solutions for crm and inbound lead management Pros the lead capture and management and funneling leads into sales software allows our inbound sales team to close wins Cons more piecemeal than salesforce and needs further integrations that are custom and lacks automation that competitors have Review Source VL Vanessa L. HR Coordinator Marketing and Advertising Used the software for: 2+ years ### "Best marketing software! " June 20, 2018 5.0 Marketois for any size company! 100% recommended !!! Pros I love marketo! I have been using it for 3 years and I can’t be more happy with it . I can track all the activities and engaging in social sharing , promotions and engagement . Very easy to set up and use . Cons I do not have cons . It have been so helpful for my company . This is the best tool on the market . Review Source VR Verified Reviewer Vice President, Sales and Marketing Operations Sports Used the software for: 2+ years ### "Marketo" February 1, 2019 4.0 Pros This seems to be one of the most robust marketing softwares Cons Did not like how support took a very long time to respond Review Source Talk to a Capterra advisor for free and get results within 15 minutes.