# Page 12 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 12 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 12 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 276-300 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Anne H. Web Marketing Manager Computer Software Used the software for: 1-2 years ### "Marketo is one of the standards of marketing automation software. " December 14, 2017 4.0 We can integrate easily with salesforce.com data and send out loads of automated messages, all following different nurturing tracks. Pros It has a lot of features. Once you get up and running with it, you can do almost anything. It does require learning the marketo vernacular (for flows and things) Review Source RT Randall T. Digital Marketing Manafer Computer Software Used the software for: 2+ years ### "Marketo Marketing Software" February 6, 2018 3.0 Pros Great at email lead nurturing, lead scoring, and reporting. The Marketo community is great. Marketo Certification will go a long way. Cons Customer support is not great. If you get the basic packge, it only offers online support via chat or email. You are paying all of this money to wait on their time to fix an problem you need fixed ASAP Review Source SH Shaun H. Automation Strategy Computer Software Used the software for: 6-12 months ### "Marketing with Marketo" June 19, 2018 5.0 Pros For guys in demand gen, Marketo is the tool you need. Whether you're creating gated landing pages, or syncing anything to your CRM system and showing those lead activity's, you can easily create all of these campaigns within Marketo to generate MQL and SQls. Cons I just think the UI needs an update. It's tough to find things at times even with folders. Essentially the search function is lacking. I also wish there was a visual visio-like workflow creator. Review Source VR Verified Reviewer Partner Success Manager Used the software for: 1-2 years ### "great integrated marketing automation platform" January 30, 2018 5.0 Pros to be honest, i kind of like their interface even though it looks like command prompt. it's the same reason i like the craigslist interface Cons takes a long time to get up and running and acclimated to this tool. i would say ease of use is 2 levels below hubspot Review Source RE Rachel E. Growth and Marketing Operations Marketing and Advertising Used the software for: Less than 6 months ### "Operationally and Organizationally Powerful" December 13, 2016 4.0 Measuring movement and success through specific programs is very helpful. On a very basic level, looking at acquisition program and a lead source is very helpful. We have been able to develop much better reporting for our executives and show them ROI from the Marketing team. From an operational standpoint, the organization is so much better than it has been in the past. It's easy to know where to pull data from and things can get done much quicker with templates. Pros Everything can be organized the way that works for our team. There are very few limits to the way we can set up programs and we are able to customize fields, analytics, etc to tell us whatever it is we need to know. We've used other systems (like HubSpot) and they are not nearly as flexible. I also LOVE the Marketo Community. We've learned a lot from our peers in different discussions. Cons Sometimes there are too many options and not enough guidance on best practices. Marketo has documentation on different products, but they don't tell me WHY I might want to use a specific feature, just how I would go about doing so. Review Source David B. Sales Public Safety Used the software for: 2+ years ### "Marketo" October 2, 2019 5.0 Pros Makes lead generation process easy. Intuitive Cons No problems with this software. It sends leads daily. Review Source RH Robert H. Owner Newspapers Used the software for: Less than 6 months ### "Marketing on another level." February 15, 2024 5.0 Pros Benn using this marketing tool for a while now and i know it would be a real hussle without it. Cons It is a little pricy but if you can afford it is worth. Review Source VR Verified Reviewer RISE Advisor Higher Education Used the software for: 6-12 months ### "We use this at my internship" January 19, 2019 4.0 Pros It's great when sending one email or newsletter to the masses. This was part of my job, preparing a newsletter to send to our alumni and I worked in Marketo a lot. Cons I don't know if this was office protocal but I had to stuy a 100+ page powerpoint on how to use Marketo. It is not something you can hop on and learn, it's kind of complex. Not only that, the website kept bugging out form sometimes. Review Source BP Brian P. Vice President, Sales & Marketing Computer Software Used the software for: 2+ years ### "Good general functionality, nothing fancy" February 13, 2018 4.0 One thing that is appreciated is they are continuing to build the platform, especially working on integrations and new features. Seems to be a solid company, and I would have confidence recommending this product to anyone assuming they match functional needs accurately. Pros It can handle a good volume of data and multiple campaigns, and provides the functionality we needed. Specifically like the Salesforce integration, although I've heard it is slower integrating with other platforms.. Cons A little lax on reporting and metrics, we had to purchase additional software for some analysis. It also "feels" a bit heavy from a price standpoint compared to some lesser known platforms, but I haven't done a true side-by-side comparison. Review Source VP Victoria P. Business partner Automotive Used the software for: 2+ years ### "I use Marketo Engage to supercharge my marketing campaigns and track results effortlessly." December 20, 2023 4.0 Pros The easy-to-use interface and robust automation features make my marketing tasks a breeze. Cons I wish the reporting and analytics features were more advanced and customizable for in-depth insights. Review Source EL Eric L. Program Manager Computer Software Used the software for: 1-2 years ### "Very powerful marketing automation but poor UI" May 17, 2016 4.0 Pros Marketo is designed to manage all of the content for your business, including email marketing, blog posts, lead gen pages, and more. It is very powerful with our marketing team only using less than half of the available features. Excellent integration with Salesforce allows for tight coordination with sales team. Cons Poor UI definitely reduces uptake within our company. Basically only the users who have gone through a multi-day on-site training course are able to use Marketo proficiently, and almost no one has been able to learn from google/support docs. While it is powerful, the UI is a problem. Also limited management of social media accounts. Review Source AH Adolfo H. Administrativo Automotive Used the software for: Less than 6 months ### "Marketo Engage helps me track and manage marketing campaigns seamlessly." December 19, 2023 4.0 Pros The customization options and automation features are game-changers. Cons The learning curve is steep, and the interface can be overwhelming at first. Review Source BWL Brian William L. Specialist Management Consulting Used the software for: 1-2 years ### "One of the best marketing programs out there!" February 27, 2018 5.0 Worth looking into for any sized organization! Pros Easy to use interface that seamlessly brings together email, mobile, social, digital ads, web management and analytics. Anyone can easily use it as it does not require any training to understand the main functionality. Review Source NK Nilesh K. Graduate RA Primary/Secondary Education Used the software for: 6-12 months ### "It makes marketing fun!" December 10, 2017 5.0 Pros Marketo is easy to use, quick to setup and an all around amazing tool. It does everything my company needs. The interface is very easy to use even when setting up complex programs. There is a logic to how you go about things that follow the flow of most campaign design processes while helping ensure that you are covering all aspects of the campaign needed. Cons There is a bit of a learning curve for users as well as administrators. There are plenty of resources online to help but one should not expect to load Marketo into your process and immediately log in and start building out complex programs. Review Source ZD Zach D. AE Marketing and Advertising Used the software for: 1-2 years ### "Our company LOVES Marketo. It touches almost everything we do." March 8, 2018 5.0 Marketing and Sales Alignment, Marketing Activity Automation, Campaign Tracking, Email Cadencing... and more Pros The versatility - we use it for lead scoring, nurture campaigns, landing page and performance tracking, sales alerts, and so much more. Cons Again - because it's such an integral part of our business there's really not much I don't like. Perhaps it could be slightly more intuitive right off the bat, but even then, with a little training, it's pretty straightforward. Review Source Tanner L. Product Marketing Analyst Computer Software Used the software for: 1-2 years ### "Excellent reporting dashboards" March 5, 2018 5.0 Pros Easy to create, save and filter your marketing data for analysis and tracking historical trend data. Cons Accuracy with integrations seems to be off at points if numbers or reports are pulled soon after results come in. Review Source John S. Social Media Consultant Marketing and Advertising Used the software for: I used a free trial ### " A marketing automation platform that helps businesses engage with their customers and prospects." February 28, 2023 4.0 is a powerful marketing automation platform with many useful features. However, it may not be the best fit for everyone, especially those who are new to marketing automation or have a limited budget. Pros It can automate many different aspects of your marketing campaigns, from lead generation to lead nurturing, and even lead scoring. The platform is very flexible, so you can customize it to your specific needs. You can create your own campaigns, workflows, and email templates, or use pre-built templates and workflows provided by Marketo. Cons Can be overwhelming for new users. The platform has a steep learning curve and can take some time to get used to. It may require some technical knowledge to fully utilize all of its features.The platform can be expensive, especially for small businesses or startups. The pricing can be prohibitive for those on a tight budget. Review Source BC Brittney C. Marketing Communications Specialist Financial Services Used the software for: 1-2 years ### "Marketo bridges every gap in the marketing-sales relationship" December 16, 2017 5.0 Pros Marketo makes it easy to track leads and accelerate leads to wins as a tool for content creation. In addition to keeping track of each prospect's place in the sales process, marketo is great for creating a database of all collateral for sales to access via marketo links and sending targeted emails to specific prospects across industry, size, location, etc. Cons The interface is difficult to use at first. The fact that it's so hard to understand limits users to using only the few features that they are aware of. You'll really need detailed tutorials to get your money's worth with this product. Review Source VR Verified Reviewer Product Marketing Analyst Computer Software Used the software for: 1-2 years ### "Robust but very difficult to learn" May 13, 2020 5.0 I am still learning even after completing the Marketo Certification. It takes time but I believe it's the most robust marketing automation system available. Pros Marketo is a very robust marketing automation tool for email campaigns. It's great for targeting segments for mass send campaigns and then reporting back on the success of the email send. Cons While it's extremely robust, it's very difficult to learn. It's a complicated system and requires a lot of time in the software to become truly effective. I occasionally have issues with email formatting and these problems are very hard to fix. Review Source VR Verified Reviewer Intern Leisure, Travel & Tourism Used the software for: I used a free trial ### "No require HTML to create an email marketing" October 22, 2022 4.0 It's really expensive to start with and hard to maintain. Pros Drag and drop feature makes it easy to perform tasks. The customer service is a plus point. Cons The interface is not friendly and it's hard to create a landing page. Review Source KA Kristi A. Sr. Director, Marketing Strategy Hospital & Health Care Used the software for: 2+ years ### "Big Marketo fan here - used it at last company and made sure to bring it to my new company." December 19, 2019 5.0 Pros Once you understand how to use the tool, it makes automation pretty easy. It also integrates very easily with Salesforce, and our employee benefits tool (makes it easy to manage internal comms now!). Cons You have to really be mindful of all of the programs you have running so campaigns don't overlap or counteract eachother. It also has a pretty steep learning curve. Reason for choosing Marketo Engage My experience with Marketo in the past had been a good one. Review Source VR Verified Reviewer product marketing manager Insurance Used the software for: 1-2 years ### "Marketo - not intuitive but powerful automation" September 11, 2019 3.0 Pros Marketo is good for setting up marketing campaigns and tracking revenue generated through campaigns Cons Templates break often, organization is a mess, building programs is not an intuitive process, time suck Review Source LB Laura B. Email Marketing Specialist Real Estate Used the software for: 2+ years ### "Great Lead Nurturing Tool" March 13, 2018 4.0 Pros Marketo was built for lead nurturing, and it does that well. The integration with Salesforce is pretty robust. Cons The tool leaves a little to be desired when it comes to email marketing, but they have made improvements in recent years (for example, a better analytics dashboard.) Review Source VR Verified Reviewer Senior Business Development Representative Used the software for: 6-12 months ### "Makes prospecting much easier as lead scoring tells me who is a marketing qualified lead" June 14, 2018 4.0 Pros It is great as a sales rep to be able to see what each prospect has done on our site and their digital footprint with our company as a whole. Cons The tool itself is very complex and difficult to use if you aren't a Marketo trained marketer. Making Marketo more sales oriented would make it much more beneficial for teams outside marketing to use. Review Source VA Valerie A. Marketing Operations Analyst Computer Software Used the software for: Less than 6 months ### "Fantastic product that gets the job done" January 11, 2016 4.5 Pros Marketo is a very easy to use platform. With no prior marketing automation experience, I was able to master the functionality of the product by reading the documentation and reaching out to the members of the Marketo community. The level of customization you can build into Marketo allows me to scale the marketing efforts of our team from a systems standpoint, whether it be workflows (smart campaigns), building email and landing page assets, or integrating with other Launchpoint vendors or the Marketo API, I am able to use Marketo to implement scalable solutions to my company's automation needs. Cons The integration with SFDC Custom Objects is great, but not complete in my opinion. For companies that use a lot of Salesforce custom objects and want to utilize the data on those objects for marketing campaigns, expect to need some assistance if you aren't a developer. The Analytics section of Marketo (not speaking to RCE here) is very much "out of the box" reporting that doesn't allow for too much customization. Typically, I have to pull reports into Excel for further analysis. This is why it's extremely important for first-time Marketo customers to set up a proper naming convention to make reporting a bit easier in Marketo and for circumstances when you need to pull data into Excel. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.