# Page 14 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 14 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 14 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 326-350 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use HJ Harish J. Business Development Manager Consumer Goods Used the software for: 2+ years ### "null" September 18, 2018 4.0 Review Source EC Emanuela C. Director of Marketing Computer Software Used the software for: 2+ years ### "My experience with Marketo" August 11, 2017 4.0 We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website. Pros \- Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our website. Cons \- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated. - Support: sometimes we had some issues with getting quick replies from support. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page). Review Source TK Tomo K. Director of Partner Marketing Information Technology and Services Used the software for: 2+ years ### "Marketo Review" October 4, 2016 4.0 I've been using Marketo for about 4 years now, it's great, does exactly what you want to do. The only problem is you need to be a marketo expert for it to work the way you want. It takes a long time to scale as a user. Pros The analytics Cons cost Review Source AH Amber H. Demand Generation Computer Software Used the software for: 2+ years ### "Marketo gets 2 thumbs up!" November 3, 2015 4.5 Pros Marketo's integration with SFDC is completely seamless and unbelievably helpful in our daily work! Also the customization that is available is great. We create templates with tokens that allow us to easily clone & make changes to get our campaigns out the door faster and to keep our brand standards across each campaign. Cons There are a few hiccups with reporting. I cannot easily give my CMO a dashboard that allows for drill downs to details. The numbers are fantastic and give us a great view into our work, but when we want to drill down on the fly, it is cumbersome. Review Source Justin G. Associate Director, Partnerships Non-Profit Organization Management Used the software for: Less than 6 months ### "Awesome lead generation " June 17, 2019 5.0 My overall experience has been great. I would highly recommend this to a company looking for continued growth. Pros I couldn’t be more happy with this software. My sales have increased dramatically and the quality has improved as well. Cons I wish I could have used it sooner! No cons to report Review Source TM Trisha M. Salesforce Administrator Computer Software Used the software for: 2+ years ### "Very buggy" December 19, 2018 3.0 Pros Makes creating targeted lists for Marketing easier. Dedup capabilities when you have all web Leads go into Marketo first. Cons Very buggy. Constantly having issues with Sales Insight causing pages to not load. Leads not transferring to Salesforce and occasionally Leads in Salesforce (mass upload from list) not transferring to Marketo. Review Source AD Amir D. Primary/Secondary Education Used the software for: 1-2 years ### "Why I Dont Use Marketo" June 30, 2015 2.0 Pros I like the fact that the tools they provide are useful from the largest organization of thousands to a small company of a dozen or more. Cons What I do not like about Marketo most is thier customer service. You have a contact or representative that never contacts you back and the only way to talk to someone is if you wait for a generic answer (as if taken from a script) hours later or try calling support on the phone and waste half of your day. Issues of system failure, updates and glitches were ALWAYS occuring and the fact that you cant get an imediate answer leads you to be even more frustrated. Even the best of products can have issues but the lack of goo customer service creates an overall sub-par product. Review Source MP Marcie P. Marketing Specialist Computer Software Used the software for: 2+ years ### "Marketing Automation Built for Results-Oriented Marketers " October 29, 2015 5.0 Pros As robust as its functionality is, I find it extremely easy to use! I also appreciate how Marketo is constantly adding (free) enhancements and new features to its products to continue its placement as the best provider of marketing automation software. It really excels in lead lifecycle tracking, program membership tracking, campaign execution, and data management and works well for managing leads in each stage of the funnel. Cons Some of its design studio features are playing catch-up to other vendors in the market when it comes to responsiveness and style. Review Source VR Verified Reviewer Web Manager Computer Software Used the software for: 6-12 months ### "It's okay if you have a dedicated Marketo developer" June 14, 2018 4.0 Pros It does what I want it to do and once you learn to play by its rules it's easy enough to sort out and use. Cons Customer support is really slow and, while the agents intend to be helpful and polite, they are remarkably unhelpful. All of our answers have come from the community or connections. Review Source VR Verified Reviewer Marketing Campaigns Manager Computer & Network Security Used the software for: Less than 6 months ### "Marketo Marketing Review" November 27, 2018 3.0 Overall though the experience with the product is going well. It works well for the team and company as it integrates with the tools we use on a daily basis. Pros What I like best about the software is that it integrates with Salesforce and for my demand generation team this is extremely helpful and useful. This allows to create reporting views and set up campaigns through both. Cons The tool itself seems a little archaic and little hard to navigate. When I wanted to get more training and get certified I found you had to pay for it. I have used other marketing tools where you can get certified without shelling out a ton of money. Review Source PP Paola P. Sales Dep Used the software for: Less than 6 months ### "Great tool for the non-techincal marketer" May 1, 2018 4.0 Pros I love the triggered emails functionality and the customer segmentation tools they offer. I am able to automatically send highly-customized emails in real-time, while triggering segmentations based on the activity of customers in different channels. I don't need to know how to code or program anything to use the tool. The A/B testing tool is also great, as there are two different ways to use it. One-time emails can be tested through regular A/B testing methods, but ongoing emails that are used for engagement programs and smart campaigns can be tested through Marketo's email champion/challenger method, which I was familiar with from other software tools and landing page building applications. Cons The only con I can think about is pricing, as it could be more affordable to be honest. Although I do think that the value is quite high, I also would love to have access to more entry-level plans or just an overall way to use this tool when revenue isn't quite there yet. Review Source JC Jenna C. Marketing Financial Services Used the software for: 6-12 months ### "Sophisticated tool for email marketing automation" July 16, 2019 5.0 Marketo enables us to seamlessly communicate with customers and prospects through a variety of marketing campaigns (email, webinar, events, social media, etc.) Pros Marketo has robust features for developing email marketing campaigns and creating landing pages. It is one of the best marketing automation platforms for small businesses and enterprises, who need sophisticated tools for email campaigns, lead scoring, reporting and analytics. It also integrates with many third party applications like Salesforce. Cons For new users, some of the set up features are not very intuitive. Therefore, we work with an agency who specializes in Marketo campaigns to help with that. Review Source YP Yazir P. Marketing Retail Used the software for: 1-2 years ### "Great Marketing Automation Tool" February 6, 2018 5.0 Pros Highly adaptable to all needs Easy interface Great for collaboration Lots of integrations with other software Cons Not intuitive for marketing users Need more design tools for landing pages and emails. Hard to build a survey Review Source MB Michael B. Acquisition Marketing Manager Leisure, Travel & Tourism Used the software for: 2+ years ### "Powerful Marketing Platform" November 16, 2018 4.0 Pros Tons of capability. Easily build custom processes to manage and handle leads. Cons Somewhat difficult to navigate at first. Analytics within the platform is not up to par. Review Source MB Mauricio B. Commercial Account Executive Marketing and Advertising Used the software for: 6-12 months ### "Easy marketing help" November 13, 2018 4.0 Pros fine in the overall terms , it is attached to my salesforce platform and gives me some information about what the prospect did in the website Cons qualification is not very accurate, although that depends on the settings of the platform itself, says some are hot leads when they're not Review Source AP Abhisek P. Associate Director Information Technology and Services Used the software for: 6-12 months ### "A good tool for email campaign management needs" October 6, 2022 5.0 It was decent experience and solved our campaign management needs Pros Its brand and association with Adobe makes it trustworthy Cons Pricing could be improved a bit to compete with Outreach Review Source PE Paige E. Inbound Demand Conversion Manager, Corp. Used the software for: 6-12 months ### "Marketo takes care of lead generation and automation across the board." November 6, 2017 5.0 Pros I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it! Cons I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to. Review Source VR Verified Reviewer Marketing Intern Computer Software Used the software for: Less than 6 months ### "Decent experience with email marketin, would probably recommend other tools over Market." November 7, 2017 3.0 Pros Exports reports to Excel making it easy to create pivot tables and other stuff to further analyze data and reports. Cons User experience is pretty low. Nothing too wrong, but definitely could be better in terms of displaying data and charts. Review Source VR Verified Reviewer Founder Internet Used the software for: 6-12 months ### "Marketo, a useful and user-friendly service" April 3, 2019 4.0 Pros Marketo helped me a lot for my digital marketing needs. First of all, its flexibility is amazing. You can set a lot of actions depending on the bevahior of your leads. Also, I found the targeting to be very complete. The software is also very easy and intuitive to use and to set up. Finally, the customer support is also excellent. I had some problems and they answered very fast and tried to understand my problems as deeply as possible. Cons Unfortunately, it is a pretty expensive service. Also, you need some knowledge to code landing pages or responsive emails and interfaces vary according to the type of content. Review Source DP Dinesh P. EMC Information Technology and Services Used the software for: 6-12 months ### "Marketo is the best automation software " May 11, 2019 4.0 Pros It's lead nurturing programs and email programs are the best ways to nurture and manage leads. And its email analytics helps us a lot to report and track the customer prospects. Cons No cons about this but it would be great if they provide more themes for email builder. Review Source SE Sara E. marketing and sales operations Nanotechnology Used the software for: 2+ years ### "Marketo Ease-of-Use issue" October 4, 2016 4.0 Marketo is not easy to use and usually requires an expensive contractor to come up with the nurturing campaign design. Pros It does the same thing as pardot Cons ease of use is not there. Review Source CM Christian M. Specialist, Revenue Marketing Automation Marketing and Advertising Used the software for: 2+ years ### "Marketo is the best Marketing Automation tool that I have use" October 3, 2017 5.0 Pros \-Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything Cons \-Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with Review Source RS Robyn S. Marketing Automation Manager Marketing and Advertising Used the software for: 1-2 years ### "Marketo Difficulties" December 6, 2016 4.0 I work with Marketo for most of my day. Recently, I have run into a few Marketo quirks that have made my job more difficult. One is that all triggers are used as "OR" instead of "AND". The other issue I have is the smart list and flow steps being on different servers, which has caused a major issue for me. Pros Responsive landing pages and emails Cons Lack of trigger logic Review Source TT Tamoy T. DIrector, Marketing & Operations Leisure, Travel & Tourism Used the software for: 6-12 months ### "Efficient But There is a Learning Curve" February 4, 2020 5.0 Marketo analytics were clear to understand Pros I liked that the marketing platform has the capability to automate complex workflows. Cons Email template designs did not have a "drag and drop" feature Review Source GL Gitte L. Business Owner Hospitality Used the software for: Less than 6 months ### "Satisfactory Marketing Automation Software" February 26, 2023 4.0 While this software is an awesome tool, i found it to be better for a large-scale company, rather than a small business. I can meet my needs with a cheaper alternative. Pros I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge. Cons The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.