--- title: "Page 15 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 15 - Is Marketo Engage the right Lead Management solution for you? Explore 720 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/?page=15" page_type: "reviews" language: "en" publication_date: "2026-10-29" --- Marketo Engage 4.3 (722) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 29th, 2026 # Page 15 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 351-375 of 722 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Mauricio B. Commercial Account Executive Used the software for: Less than 1 year ### "Easy marketing help" November 15, 2018 4.0 Pros fine in the overall terms , it is attached to my salesforce platform and gives me some information about what the prospect did in the website Cons qualification is not very accurate, although that depends on the settings of the platform itself, says some are hot leads when they're not Review Source Abhisek P. Associate Director Used the software for: Less than 1 year ### "A good tool for email campaign management needs" October 19, 2022 5.0 It was decent experience and solved our campaign management needs Pros Its brand and association with Adobe makes it trustworthy Cons Pricing could be improved a bit to compete with Outreach Review Source Inbound Demand Conversion Manager, Corp. Used the software for: Less than 1 year ### "Marketo takes care of lead generation and automation across the board." November 7, 2017 5.0 Pros I love that Marketo allows me to assign leads equally and automatically to my team members. It can be hard to keep track of who has received leads and who has not throughout the day and Marketo makes sure that I don't have to worry about it! Cons I dislike that Marketo can move a lead in and out of multiple peoples names based on if there is an existing lead in Salesforce and what status that lead is in. It can be confusing to determine who that lead actually belongs to. Review Source Marketing Intern Used the software for: Less than 1 year ### "Decent experience with email marketin, would probably recommend other tools over Market." November 9, 2017 3.0 Pros Exports reports to Excel making it easy to create pivot tables and other stuff to further analyze data and reports. Cons User experience is pretty low. Nothing too wrong, but definitely could be better in terms of displaying data and charts. Review Source Founder Used the software for: Less than 1 year ### "Marketo, a useful and user-friendly service" April 4, 2019 4.0 Pros Marketo helped me a lot for my digital marketing needs. First of all, its flexibility is amazing. You can set a lot of actions depending on the bevahior of your leads. Also, I found the targeting to be very complete. The software is also very easy and intuitive to use and to set up. Finally, the customer support is also excellent. I had some problems and they answered very fast and tried to understand my problems as deeply as possible. Cons Unfortunately, it is a pretty expensive service. Also, you need some knowledge to code landing pages or responsive emails and interfaces vary according to the type of content. Review Source Dinesh P. EMC Used the software for: Less than 1 year ### "Marketo is the best automation software " May 16, 2019 4.0 Pros It's lead nurturing programs and email programs are the best ways to nurture and manage leads. And its email analytics helps us a lot to report and track the customer prospects. Cons No cons about this but it would be great if they provide more themes for email builder. Review Source marketing and sales operations Used the software for: 3-5 years ### "Marketo Ease-of-Use issue" October 24, 2016 4.0 Marketo is not easy to use and usually requires an expensive contractor to come up with the nurturing campaign design. Pros It does the same thing as pardot Cons ease of use is not there. Review Source Christian M. Specialist, Revenue Marketing Automation Used the software for: 3-5 years ### "Marketo is the best Marketing Automation tool that I have use" October 6, 2025 5.0 Pros \-Workspaces (Multi domain) -Campaign Cloning between workspaces -Easy to use (once you are use to it) -Fast to create stuff from the scratch -Able to clone pretty much anything Cons \-Price -The certifications are a "joke" you are certified for 1 year then retake it and its the exact same test, been doing this for 3 years, even if the platform is changing they keep asking the same -Can be a lot to start with Review Source Robyn S. Marketing Automation Manager Used the software for: 1-3 years ### "Marketo Difficulties" December 9, 2016 4.0 I work with Marketo for most of my day. Recently, I have run into a few Marketo quirks that have made my job more difficult. One is that all triggers are used as "OR" instead of "AND". The other issue I have is the smart list and flow steps being on different servers, which has caused a major issue for me. Pros Responsive landing pages and emails Cons Lack of trigger logic Review Source DIrector, Marketing & Operations Used the software for: Less than 1 year ### "Efficient But There is a Learning Curve" February 6, 2020 5.0 Marketo analytics were clear to understand Pros I liked that the marketing platform has the capability to automate complex workflows. Cons Email template designs did not have a "drag and drop" feature Switched from More features available to integrate with our inhouse built crm Review Source Business Owner Used the software for: Less than 1 year ### "Satisfactory Marketing Automation Software" February 27, 2023 4.0 While this software is an awesome tool, i found it to be better for a large-scale company, rather than a small business. I can meet my needs with a cheaper alternative. Pros I find the visual reports really helpful and the dashboard is easy to interact with. it offers the ability to create audiences, score leads, manage your content, and automate. The customer support is helpful and quick to respond which is the most important thing for me, as a user with limited technical knowledge. Cons The biggest con for me is that I found this software to be a bit pricey compared to other alternatives. It also can be a bit clunky to navigate but that is where the support comes into play. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Review Source Trisha M. Salesforce Administrator Used the software for: Less than 1 year ### "Almost impossible to integrate with Salesforce " October 1, 2015 3.0 If you don't know anything about Marketo, you better hire a consultant to set it up. And get a good consultant. Setup is time consuming, configuration is frustrating and we still can't get it to work the way we want it to Pros Cool features, sales insight is a good addition. Cons Hard to install and configure Review Source Director of Marketing Used the software for: 3-5 years ### "Marketo - Takes the Gold for Marketing Automation Platforms" August 10, 2016 4.0 Pros Marketo is probably the most robust marketing automation solution on the market. They have native solutions for many things that you might want to do from personalization to email deliverability, and if they don't have a native solution then there is a Launchpoint partner with an integrated solution that you can add-on. Cons There are definite shortcomings in some of their paid add-ons, and if you're spending extra money you might benefit from looking at another partner that specializes in what you want to add on. Review Source CSM Used the software for: 3-5 years ### "Really well featured - but complicated." December 13, 2019 4.0 It enabled us to do some basic things well but we also ended up in some cal-de-sacs with the higher complexity campaigns. Pros There is a lot of amazing things that you can do with this tool and the scoring that is associated with leads is immense. Cons Super hard to use. I did a two day training course and wasn't able to implement much of what I learned. Review Source ST Sanjeev T. Recruiter Used the software for: Less than 1 year ### "A clear leader in data management" December 20, 2017 5.0 Pros From comparing to other MAPs, Marketo really nails the scalability aspect of marketing programs by collecting a group of assets (landing page, form, email, smart campaigns for triggers) and allowing users to clone these into entirely new programs which maintain the same process connections for quick rollout. Cons I would like to see the same modular aspect applied to Landing Page templates as with the newer modular email templates Review Source Marketing & Sales Operations Specialist Used the software for: Less than 1 year ### "Marketo is the premier solution for marketing automation" December 19, 2016 5.0 Marketo was the clear winner when first looking at marketing automation solutions. The robust software certainly met our needs at the time, but also offered features we were very new too. This allowed us to evolve our marketing processes and streamline certain aspects of it. Marketo will take a few months to learn the basics, and even then you will find yourself learning new things even years later. With the valuable resources Marketo offers, they set you up for success. Pros \- Customize-able. You can certainly find a way to accomplish any marketing task. - The Community is a tremendous resource to learn and Certification is available to validate your proficiency. Cons \- Support can take a few days to resolve issues. - Navigation and accessibility can be a bit earlier, (ex. cannot run “Lead Actions” from smart campaign’s results tab, program’s member's tab, or Lead Details page) Review Source Marketing Communications Assistant Used the software for: Less than 1 year ### "Many Tools And Not Very User Friendly" January 22, 2019 5.0 Great tool with tons of potential but not very user friendly Pros It lets you have full control of the process at every step. Cons It is not really easy for new employees to understand. Plus, it is slower than hubspot Review Source Marketing Director Used the software for: 1-3 years ### "Marketo is an incredibly powerful system that fulfills all of our lead collection and management." September 7, 2017 4.0 Pros The system is very flexible. There are nearly limitless options for customization. When familiar, there's not much you can't do with the system. Cons There's a learning curve. It's not always intuitive. In some cases, integrations with other systems can be challenging. Review Source Sales Systems Lead Used the software for: Less than 1 year ### "Robust platform, but difficult to configure and maintain" August 6, 2018 4.0 Pros Kind of like the SFDC of marketing automation platforms-not very many things that you can't do or configure from within Marketo. Cons UI that is very outdated, clunky and difficult to navigate. Review Source Senior Developer & Designer Used the software for: Less than 1 year ### "Marketo - Find another Solution" May 14, 2018 2.0 There are far better form managers out there that have the ability to do many things as Marketo. Most look better and do not use antiquated Libraries. Pros Manages forms that can be integrated into websites Not difficult to integrate into website User does not leave site to view forms Cons Forms put off a Library error / Vulnerability warning which can give a hacker easy access to your site via this exploit. Form looks a bit antiquated for today's displays Review Source Intern Used the software for: Less than 1 year ### "Best for marketing Automation" January 10, 2019 5.0 Recommended for complex work flows. Pros Easy to set up and work. A great work in automation in marketing. Already provide preview of what will be best. Cons Slows down and hang ups from time to time. Review Source AB Adam B. Makreting Ops Manager Used the software for: 3-5 years ### "A solid tool with a lot of functionality and good direction" October 6, 2025 4.0 Pros Marketo has a lot of companies that partner with them. They are a great company for Enterprise businesses. Cons All Marketing Automation tools are growing and have their own pros and cons. Marketo doesn't really have the whole Social tie in piece like Hubspot does, but it is able to tie into many via API. There are also some latency issues on the data processing side that gives us issues when we're bulk updating records or sending a large amount of emails. Review Source VP Used the software for: Less than 1 year ### "Marketo - Solid Solution " November 11, 2016 5.0 Marketo is a very solid solution for automating your marketing mix, roadmaping your consumer solutions funnel, and grooming your leads for conversion. It fully integrates with a wide majority of CRM systems and back office ERPs so that you can clearly analyze your ROI per point of sale. This is a professional marketing automation solution that can help deliver exceptional campaigns for your organization to sell into. The solution has a ton of fuctionality and can hook into just about anything. The downside of this solution that I don't feel that it is its probably more of an "enterprise" solution versus a "start up solution". Sure start ups could use it, but it may be a little too robust if people don't know what they are doing. Overall its great and has a ton of features and their team is solid. The problem I have with it is the overall cost of entry. Its a little pricy, but sometimes you get what you pay for. Pros Robust Cons Price Review Source JR Jess R. Marketing Strategist Used the software for: 1-3 years ### "Major learning curve " October 26, 2018 5.0 Marketing automation is a misnomer. There's nothing automatic about drip campaigns. Pros Marketo is an extremely powerful tool, and a great way to manage both your communications and your database of prospects. Provides a score for leads based on certain activities. Cons There's a major learning curve. At one company we literally had to hire an entire person just to manage Marketo. Expensive and not good for the casual user. Review Source Manager Used the software for: 3-5 years ### "Clunky Marketing Automation " January 4, 2018 2.0 Pros Our company did not have a positive experience with Marketo. While it technically does everything an SMB needs from a marketing automation standpoint, I feel there are better options. It was quick to setup, but not easy to use. Cons Marketo has a clunky UI. Way too many clicks to get to the features and lists. Form and Landing Page Builder are bad. Their API is very weak and limited. Lack of integration options and lack of support. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.