# Page 16 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 16 - Is Marketo Engage the right Marketing Automation solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 16 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 376-400 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Sujith K. Sr. TQM Information Services Used the software for: 6-12 months ### "An effective email marketing tool " November 25, 2018 4.0 Pros If you were looking for a tool that might help you integrate measure and show productive results at one place then u might choose marketo for sure. They have a way around with a lot of things that generally people miss out and might help realize a bit more than what u actually try it out. Even the minute details matter much in the end and this is what the product is all about Cons The product has its name imprinted loud and clear and hence the pricing is a thing to worry about Review Source TJ Tyson J. Manager of Demand Generation Computer Software Used the software for: 2+ years ### "Marketo has all we need and more" August 12, 2016 4.5 Pros Marketo gives me all the tools I need to create and measure marketing campaigns in a way that truly impacts our business. From email to social, web tracking to sales enablement, Marketo is chock full of tools that we use daily, and even plenty that we don't. Cons Marketo really is meant to be used by a power-user. It takes a lot of exposure and practice to get good at navigating the tools and customizing each action to your specifications Review Source Danielle G. Account Executive Computer Software Used the software for: 2+ years ### "Best MA tool in the space " August 15, 2018 5.0 Pros Great for marketing automation for SMB, mid-market or enterprise business - highly recommend! Cons It can be a steep learning curve but once you are trained, it is great! Review Source CB Christina B. Marketing Automation Specialist Computer Software Used the software for: 2+ years ### "Marketo is a powerhouse for marketing/sales alignment" August 9, 2016 5.0 Pros The customer support is phenomenal. There are so many resources available to learn the different capabilities of the platform. Marketo also provides great insight into campaign performance so we can make decisions faster. Cons There are a few minor issues with the Marketo / SFDC integration that could be improved to allow data to flow more seamlessly between the two systems. A lot of times you are kind of guessing --- "will this work?" Review Source AB Anna B. Marketing Operations Manager Computer Software Used the software for: 2+ years ### "Moldable, powerful tool" August 11, 2016 3.5 Pros Marketo is moldable to what you need. It's a powerful tool that enables me to imagine how I want a process to happen and then actualize it without using any code. Cons The analytics leave something to be desired. Simple reports are good, but with complex reporting you need RCA, which isn't very user friendly. I end up doing a lot of reporting in Salesforce, but I am excited that Marketo has more robust reporting coming down the pipeline. Review Source ML Matt L. Marketing Computer Software Used the software for: 1-2 years ### "Not easy to use. Value is not great for small to mid size companies." May 23, 2017 3.0 Helped the company to be more diligent about tracking and to start mapping the customer / user journey. Pros Can tell you a lot about where leads are coming from and what marketing assets are converting. It also allows the team to setup a lead scoring system. Cons Not a user friendly software. It's not an intuitive process to set up and manage campaigns. New team members get frustrated. Review Source BB Bhushan B. Jr. Software developer Computer Software Used the software for: 2+ years ### "Good marketing app " August 28, 2018 3.0 Pros 1\] Excellent Technical support. Support teams are always available for help. 2\] Smart campaigning and lead generator. Cons 1\] It is not that much user-friendly and user interactive. 2\] Very poor integration facility available for Salesforce. Review Source JRS Joseph R. S. Senior Investigations Analyst Retail Used the software for: 1-2 years ### "null" January 8, 2018 5.0 Review Source Robert N. Global Director, Products Marketing Management Consulting Used the software for: 1-2 years ### "null" August 17, 2016 5.0 Review Source Olivier S. Chief Mechanic Marketing and Advertising Used the software for: 1-2 years ### "null" December 25, 2015 5.0 Review Source Mika C. Director of Marketing Financial Services Used the software for: 1-2 years ### "null" August 3, 2016 4.0 Review Source AJ Anil J. Senior Application Developer Automotive Used the software for: Less than 6 months ### "An intact marketing platform." July 7, 2018 4.0 Pros Helps in effective management of campaigns, and in generating leads which will ultimately increase the revenue of the firm. You can personalize and send e-mails to a specific group based on their previous searches and purchase history. The application allows employment of cross-media marketing channels. You can track the success of your program from its creation to its execution and reporting. Customer behavior tracking, A/B testing, templates, and marketing automation are a few additional features. The application is easy to use, you can check the tutorials and demonstrations to get a better idea. The platform caters to the needs of businesses of all sizes from small to huge. Cons The customer service is not quick in responding to the queries. The search function lacks in features and consumes a lot of time. The application is very costly. Review Source Katie S. Account supervisor Used the software for: 1-2 years ### "Easily set up mass email campaigns based on specific events." June 6, 2018 4.0 Pros I like it is easy to replicate email lists across multiple campaigns once you've set up once. It is easy to transfer to other campaigns Cons Setting up email lists can be tedious (at least in the way I was shown through customer support) but customer support was fantastic and walked me through all questions Review Source BM Bill M. Director of Marketing Medical Practice Used the software for: 2+ years ### "Marketo Review" August 10, 2016 4.5 Pros Great flexibility and endless applications for marketing. Great integration with other platforms. Demonstrated success in lead management and analytics. Great customer support and extremely active and helpful user base willing to help. Cons There's a little bit of a learning curve and multiple ways to perform functions. This can lead to some confusion, but I prefer the high level of flexibility in the long run Review Source BB Bryce B. Senior Sales Operations Analyst Computer Software Used the software for: 1-2 years ### "Marketo Review" October 5, 2016 5.0 Marketo has done a great job over the past few years expanding and improving upon their product offerings. Pros It provides analytic insights on every contact and pulls from many different sources. Cons Nothing Review Source VR Verified Reviewer Inbound Marketing Strategist Marketing and Advertising Used the software for: 1-2 years ### "Used to be industry leader - not anymore" November 17, 2017 3.0 Pros If you have the resource to invest as a company, Marketo can be a powerful marketing automation software. It's very customisable. Cons It's no user friendly. you need to have FTE in yor business if you want to run full marketing programs. There are other solutions out there that far easier to use and do more or less the same thing. Review Source VR Verified Reviewer Web Developer Computer Software Used the software for: Less than 6 months ### "Not the best for email campaigns" September 9, 2018 3.0 It wasn't great for me. I believe this tool is powerful and probably a great solution for the larger tasks it handles. My experience was exclusively with the email and for building and that part is outshined by various other tools. Pros (I only used the email and form creation portion of this tool) The drag and drop interface for building emails makes it easy for non-technical users to build emails and forms. Cons It was difficult to make highly stylized emails and the in-browser only interface was cumbersome, fidgety, and difficult. Review Source RD Ryan D. CEO Business Supplies and Equipment Used the software for: 6-12 months ### "Marketo - laggy but robust" October 7, 2016 3.0 Slow, outdated system UI and backend. The sheer number of clicks required to accomplish a basic activity is mind-numbing. However, Marketo is also powerful in terms of feature sets. Not worth it though unless you have a 2+ Full timers dedicated to Marketo programs. Pros Powerful sets of features Cons Terrible usability - very slow to operate even though I know exactly what I want to do next Review Source CS Chris S. Senior Marketing Automation Analyst Computer Software Used the software for: Less than 6 months ### "Marketo - All in one marketing automation solution" December 15, 2016 5.0 Marketo is a robust marketing automation platform. During the two years that I have been using Marketo, I have become a Marketo Certified Expert, a Marketo User Group Leader and a Marketo Champion. It's easy to use and adapt, even coming from another MA platform. The tech stack that you can intertwine with Marketo is just about anything you could want or need. Integration with other plug-ins is simple and easy to set up. One of the biggest advantages of Marketo is the Community (Marketing Nation!) of users that help each other out with best practices, problems, troubleshooting, etc. Marketo is a fantastic product out of the box and I'm quickly learning that there is always new tech to plug in and an unlimited potential to grow. Pros Easy to use Integration is simple Robust platform Community of users Cons Can be slow at times Support Review Source VR Verified Reviewer Software Engineer Hospital & Health Care Used the software for: 1-2 years ### "Clunky marketing tool" May 26, 2021 3.0 I used Marketo to gather leads, segment and market to them. Pros Marketo made it possible to segment leads by various demographic information and use that to better target potential users. Cons Marketo is generally very hard to use. It’s a dated product with a clunky UI and their api is very hard to use. Review Source DD Dan D. Used the software for: ### "" June 16, 2011 5.0 Marketo has an outstanding product and great support, but their greatest strength is their leadership in terms of where marketing and marketing automation are headed. Marketers are constantly challenged to improve on their strategies and programs, so choosing a partner who will keep you on the leading edge of this rapidly evolving space is critical. Marketo has successfully created a tool that is both feature-rich and easy to use. We have needed zero IT support to implement e-mail campaigns, landing pages and lead scoring and the Salesforce integration is very tight. To help you make the most of the solution, Marketo provides you with lots of great tools, content and ideas on how to succeed with marketing automation - key resources in leveraging any tool. The product is backed by an excellent team of people who are extremely responsive to customers, from leadership to the customer support to the product team. If you recognize that choosing a marketing automation solution is equal parts the tool itself and the partner behind it, then Marketo is the right choice for you. Review Source LR Lyla R. Lifecycle Marketing Manager Computer Software Used the software for: Less than 6 months ### "Powerful marketing automation for advanced marketing teams" April 19, 2018 4.0 If you need real automation, lead scoring, and a powerful marketing tool--get Marketo. Don't waste your time with Hubspot. Pros I love how easy it is to set up flows and programs that actually make sense. It's very easy to trigger actions based on just about anything going on in your CRM. Cons The design studio is pretty terrible. It's old and small changes are difficult to make without a lot of clicks. The overall design of Marketo in general is very old-fashioned. Review Source FH Ferdinand H. Sr. Data Analyst Real Estate Used the software for: 1-2 years ### "Marketo provides important leads for our campaign" October 6, 2016 4.0 Marketo is easy for use. Campaign is generated via integration to our Salesforce platform. We would like to see more what Marketo can perform in the near future. Review Source BL Brent L. Sr. Manager, Marketing Automation Marketing and Advertising Used the software for: Less than 6 months ### "A powerful platform if you truly understand marketing automation" December 13, 2016 4.0 I've used Marketo both as a brand side manager and as a consultant on the agency side. It is incredibly powerful and can be used in almost any business environment. From traditional b2b to education to publishing. It can be the central part of any martech stack if leveraged appropriately with enough supporting knowledge. No other MA platform will match the SFDC integration (yes, including SFMC) which makes it a no-brainer for any SFDC customer truly investing in MA. The partner community is vast with integrations to do almost anything you need. And, of course, the marketing piece is insanely customizable to the customer journey. Pros \- the flexibility - the powerful - integrations - reporting capabilities Cons \- speed - complexity (also a major pro) - time to train Review Source SL SARAH L. Consultant Marketing and Advertising Used the software for: 2+ years ### "Surpassed all expectations!" August 11, 2016 5.0 Pros Breadth and depth of offering. Can not be touched for it's flexibility and it's Ecosystem of software partners that enables you to integrate and add-on pretty much anything you could think of and more! It's for marketers, by marketers. Cons Your instances can get very complex, but I don't think this is any different to any other platform in this respect. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.