# Page 18 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 18 - Is Marketo Engage the right Email Marketing solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 18 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 426-450 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JB John B. CEO Marketing and Advertising Used the software for: 1-2 years ### "Marketo You'll Either Love It or Hate It" August 28, 2015 4.0 Pros I loved that the product was so in depth. It was engineered well and had the flexibility to integrate easily with almost any platform. This could be done pretty easily if you are familiar with automation platforms and CRM's. Cons I like least about it, the same as I like most about it. The in depth engineering of the product made the design functionality underwhelming. The landing page and email creation tools were clunky and not as intuitive. Review Source HA HENRIK A. CEO Used the software for: Less than 6 months ### "exceptionally" June 10, 2017 5.0 Pros Workflow adaptability that is unmatched by different stages. Building complex information administration, lead scoring, and authoritative procedures, (for example, lead directing) is exceptionally achievable in Marketo. They fundamentally give you each capacity they can code and let their clients sort them out as they prefer (more on this in #7). 2) The engagement programs, principally implied for lead supporting, are genuinely best-in-class. It's a tiny bit of a modification at in the first place, however it truly streamlines complex supporting tracks and spares advertisers from placing prospects into numerous tracks without a moment's delay (which happens more than most concede) 3) The vision is great. Marketo has a reasonable, long haul vision that they ceaselessly convey on. Cases being advances in personalization, ABM, ect. I'd wagered on them to lead the way (or purchase the way by means of Vista ) to whatever is next in showcasing robotization, for example, AI or machine learning. Cons I discovered Marketo somewhat hard to learn at to start with, despite the fact that my endeavors were well justified, despite all the trouble. I might want to see Marketo invest somewhat more energy making a stage for taking in the usefulness and UI. Review Source RA Ravi A. Marketing Automation Specialist Computer Software Used the software for: 2+ years ### "Best Marketing Friend" August 9, 2016 4.5 Pros The best feature is that it is easy to use it doesn't require you to have any development skills. Analytics you get on the lead bases is very defined. The Lead Life Cycle and Scoring is one the of the best feature it has got. Cons The older your instance gets the difficult it gets to manage Review Source CS Cory S. Sr. IT Business Analyst Real Estate Used the software for: Less than 6 months ### "Campaign Management Made Easy" May 28, 2019 4.0 Pros Spark helps you manage your marketing campaigns and for a small business this is extremely important. What I love about this software is that once you become comfortable it really makes your marketing smarter. Cons The time it took to get comfy. Marketing department struggled in this area but with guidance form Marketo and from our IT/Marketing POC it became easier. Review Source JL Julie L. Brand strategist Automotive Used the software for: 6-12 months ### "Alright analytics" October 30, 2018 3.0 Pros If you are looking for basic analytics, then Marketo could be a good option. It is very easy to use. Adobe is also planning to acquire Marketo. I’ve always been very pleased with Adobe, so it should be a good change, hopefully for the better. Cons Unfortunately, the analytics is one of the things I like least about Marketo. They have a lot of other great features which does help make up to for. Review Source ZA Zubair A. Marketing Used the software for: ### "A Strategic Approach to Managing Leads" April 18, 2015 5.0 My overall impression of this product is highly favorable. For those who don't know, lead management is the process by which marketing acquires, evaluates, nurtures and hands off leads to the sales team. Our marketing department at Ross University has used this product extensively to generate new outreach to various markets around the United States in our effort to recruit new medical students. The best feature of this product is their seemless integration with SalesForce (another product used extensively at Ross University). You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Perhaps the one downfall is their smart lists which are difficult to upload. I'm confident that issue will be fixed in coming versions. Overall, I highly recommend this product. Review Source Kostia B. Head of Digital Services Higher Education Used the software for: 6-12 months ### "null" March 18, 2017 2.0 Review Source Midhun S. Director Product Management Computer Software Used the software for: 6-12 months ### "null" February 1, 2016 4.0 Review Source Justin F. Head of Marketing Computer Software Used the software for: 6-12 months ### "null" June 10, 2016 5.0 Review Source HW Heidi W. Director, Content Marketing Used the software for: 2+ years ### "Industry-leading marketing automation with all the bells and whistles." September 6, 2017 5.0 Pros Ability to create landing pages, comprehensive analytics. Good reporting functionality and ability to see program performance, Cons Navigation and search are a little difficult. It can be hard to find specific campaigns or programs. Review Source KM Kartikk M. Senior Manager - Sales Operations Legal Services Used the software for: 2+ years ### "Average Experience" April 25, 2018 3.0 Pros Has all the marketing automation features needed by the marketing function as a whole. Easy to customize Cons Needs a dedicated software coder to be able to utilize all functions in the tool. Customer Support is difficult to reach. Review Source LH Laura H. Director of Marketing Computer Software Used the software for: Less than 6 months ### "Highly recommend using Marketo" December 10, 2016 5.0 Marketo has been great tool for us for email and online marketing. It really does the lead generation and lead management part well. We have been very impressed by its functionalities. It is specially very good and adaptive even if you have huge volumes of data. We were in this situation (fortunately) where we had tons of leads to be worked and Marketo really helped us sending the right type of deals over to Sales! We also had moved over from Pardot to use Marketo and it turned out to be a good decision. Pros \* Email Marketing \* Lead Generation \* Handles huge volumes Of Data Cons \* Needs specialists to manage \* Advance features are not intuitive Review Source CY Chou Y. Marketing Manager Computer Software Used the software for: 1-2 years ### "So ok, I almost don't have an opinion" November 10, 2016 4.0 Marketo is very slow, super frustrating, it almost overshadows the functionality. But the mail deliverability is satisfactory and the platform provides what we need. Sorry for the brevity, I just needed to get this off my chest and I feel much bettter. Pros It asks me for the organization name so I can't act a fool for Starbucks gift cards Cons Your "Tell me abut yourself" form asks for a lot, though it is optional, so I can't stay mad at you Review Source VR Verified Reviewer Digital Marketing Intern Computer Software Used the software for: Less than 6 months ### "Marketo for Business" February 7, 2019 5.0 It has been a great experience since switching from a previous marketing automation tool Pros I like that there is a wide range of functions within Marketo that really help to improve your business and also help keep track of everything in one place. Cons It can take a while to learn how to use because of all of its functions Review Source SL Scott L. Content Marketer Used the software for: 2+ years ### "Critical for managing B2B leads" September 6, 2017 4.0 Pros Comprehensive marketing automation software for managing B2B leads and tracking them through the sales process Cons Difficult and time consuming to get up and running. We needed a team to evaluate and implement the solution Review Source CM Cole M. Used the software for: ### "Marketo - A Great Marketing Automation Platform" December 5, 2016 5.0 Overall, Marketo is likely the benchmark in marketing automation technology. The software itself is fully featured and almost limitless in its potential. Where other competitive packages may promise the functionality of what Marketo offers, they often fail to truly deliver. On the flip side, one of Marketo's best benefits (its seemingly limitless potential), can also be overwhelming for more novice marketing users, making it a challenge to implement at scale. Looking back, our organization was not at a place where implementing a marketing automation solution at the enterprise level was set up to be successful and, in hindsight, I would have appreciated the folks at Marketo recognizing this and advising a different course of action. Of course, this is not an indictment of the Marketo platform itself and for companies with a detailed plan and roadmap for long-term success will be thrilled with what Marketo has to offer. Review Source VR Verified Reviewer CSM Computer Software Used the software for: Less than 6 months ### "Good for what it is" October 23, 2019 4.0 It is a very useful tool, but it is very clunky and complicated to set up with limited support access. Pros It is great for sending mass emails and tracking. Also very flexible for the workflows you want to support. Cons It is very clunky and can be hard to set up, looks like it's from 2004. The UI needs a major facelift. Review Source VR Verified Reviewer Senior Associate Management Consulting Used the software for: 6-12 months ### "Marketo comes highly recommended" October 28, 2018 4.0 Pros Drag and drop features makes Marketo very easy to use. Integration with social media tools like Facebook and CRM tools like SalesForce make it particularly great. Cons No free trial and you need to contact them for a customised quote. This makes it difficult for smaller businesses that are looking to find a proof of concept before investing in a tool like Marketo. Review Source MD Manish D. Head Student Recruitment Education Management Used the software for: I used a free trial ### "Must recommend " December 15, 2022 5.0 Better Marketing ROMI Pros Seamless automation of marketing campaign across product categories and geographies Cons Expensive and it can be made more accessible by reducing price Review Source OB Olivia B. Graphic Designer Design Used the software for: Less than 6 months ### "Super integrative software" March 30, 2019 4.0 Pros I can integrate all my social media and the import process in Marketo is like no other, EXTREMELY CONVENIENT. Cons I don’t dislike much just that the customer service wasn’t too helpful. I called with a couple questions and they didn’t help at all! Review Source DB Danielle B. Senior Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Marketo for Publishers" December 13, 2016 4.0 Marketo is a very powerful content marketing tool, and this can help publishers solve their content consumption question. If you need to know who in your subscription file is ready, engaging with what specific types of content, when, then Marketo can help you answer these questions. When moving to Marketo as a publisher, within the first year we were able to see our whitepaper, ebook, webcast, and site traffic increase significantly, and continue to grow into year two of the investment. It is a really powerful tool and connects to some amazing partnering technologies that can only improve your audience development and content amplification efforts. Review Source VR Verified Reviewer Campaign Marketing Specialist Machinery Used the software for: 6-12 months ### "decent reporting tool" November 19, 2018 5.0 Pros it works well, for what it is supposed to do, but the analytics aren't as strong as Google Analytics. decent email analytics though Cons not easy to use, or easy to find within the system. Review Source MN Matt N. Marketing Manager Food & Beverages Used the software for: 2+ years ### "Unparalleled Lead Insight" December 10, 2015 4.0 Pros The Sales Insight plugin provides invaluable information to our Sales team on how leads and customers are interacting with our online presence and email. Cons The extra cost associated with syncing to customer objects in Salesforce Review Source BS Brittany S. Director of Marketing Electrical/Electronic Manufacturing Used the software for: 1-2 years ### "Marketing Automation System for Us" August 9, 2016 4.0 Pros I enjoy partnering with Marketo because it seems just that a partnership. I consider Marketo to be my other coworker. The software once set up allows you to step back from the day to day email needs and runs for you. Cons At the moment the release regarding the acquisition is what is the most questionable. How will things change, how will different items become better, etc. Review Source GB Gram B. IT Manager Computer Software Used the software for: Less than 6 months ### "This Marketing Automation Tool Does the job!" December 10, 2016 4.0 Marketo has definitely been a great value add to our company. The Lead Nurturing and Lead Scoring are definitely its strong suites. Its integration with Salesforce is also very robust. The Sales reps enjoy the Hot Lead functionality that it provides. It handles the volumes pretty well. We have Marketo forms on our website and they integrate into Marketo. We really get good quality leads back into Salesforce which is then taken over by our Sales teams to follow up. Their customer service is good and reliable. Pros Lead Nurturing, Scoring, Tracking, Content tracking, Email Marketing Cons No complaints overall Review Source Talk to a Capterra advisor for free and get results within 15 minutes.