# Page 2 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 2 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 26-50 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use YY Yuta Y. Manager Pharmaceuticals Used the software for: 2+ years ### "Powerful but Complex for Pharma Marketing" April 2, 2025 5.0 Pros I use in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment. Cons One challenge with in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement. Review Source ES Ellie S. Senior Marketing Campaigns Lead Education Management Used the software for: 1-2 years ### "Powerful tool with inflexible design features" April 16, 2025 4.0 Pros I like that it's an adobe product, and I like the tracking features and the UTMs Cons The UX is terrible, and the email design is extremely inflexible Review Source HT Heather T. Owner and operator Consumer Goods Used the software for: Less than 6 months ### "Marketo Engage opinion of use" December 10, 2024 4.0 Marketo personalized my consumer experiences, marketing planning, and advertising, and had helpful information for improved decision-making for my online store. Pros helps assist companies in understanding interactions with customers and growing marketing strategies. Cons The steep learning curve of is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features. Review Source IA Isaac A. Lead Generator Health, Wellness and Fitness Used the software for: 6-12 months ### "AMAZING, YOU HAVE TO TRY IT!" May 5, 2025 5.0 Overall, i had an amazing experience using this software. 10/10 would recommend! Pros I love how it is automated. It really helped with my marketing tasks. Cons I feel the interface could be laid out in a more friendly manner. Other than that, flawless. Review Source SB Steven B. Marketing Director Media Production Used the software for: Less than 6 months ### "Solid lead generation tool to support sales teams" March 14, 2025 4.0 Generally a good experience overall and I would recommend this to others within our division Pros Great way to do lead generation for our sales colleagues across subscriptions and sponsorship Cons It does take some time to set up programmes and its important to agree with sales upfront what their expectations are Review Source DV Devon V. Training Manager Consumer Goods Used the software for: Less than 6 months ### "Bring it together again - market what you need to sell" September 12, 2024 4.0 I've used this program to provide visual analytics regarding our marketing in sales agendas in organization. Pros Allowed us to create a really good visual of both are marketing and sales analytics and how they could align together in terms of numbers and expectations. It really brought some valuable insights to our team when we were using it. Cons If you don't have all your resources and all your data in an easy and accessible location to bring into the program it will be difficult to set up in the beginning. Review Source IG Ileana G. Mktg Sr. Director Management Consulting Used the software for: Less than 6 months ### "Disappointed of Adobe Marketo Engage" June 24, 2024 3.0 1\. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so. Pros Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better. Cons Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years. Switched from [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) We switched to Marketo just because Pardot (Salesforce Marketing Cloud Account Engagement) required also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so. Review Source JML Jose Manuel L. Marketing Manager Marketing and Advertising Used the software for: 2+ years ### "Email marketing with a wide array of versatile features." December 7, 2023 5.0 When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended due to its expansive feature set and capabilities. He was right. Pros serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. Cons serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. Alternatives considered [MailPoet](https://www.capterra.com/p/235222/MailPoet/) Reason for choosing Marketo Engage My decision to opt for Marketo was influenced by the options that the tool includes. I'm using 50% of its options. Switched from [MailPoet](https://www.capterra.com/p/235222/MailPoet/) I needed to have more options, more capabilities, especially regarding automations Review Source VR Verified Reviewer Ingénieur Informaticien Professional Training & Coaching Used the software for: 6-12 months ### "Je suis aux anges avec Marketo Engage" September 20, 2023 4.0 m'a permis d'automatiser un peu mieux mes campagne publicitaire, de comprendre les attentes de mes prospects afin de pouvoir les satisfaire. J'ai beaucoup aimé son coté de gestion automatiser des contact et l'envois des E-mails. Pros J'ai beauccoup apprécié la gestion des leads et l'analyse de leurs interaction sur mes publicités. Cons est un peu coûteuse et nécessite par moment une expertise pour une mise en place et une utilisation efficaces. Alternatives considered [SendX](https://www.capterra.com/p/158112/SendX/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/)[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reason for choosing Marketo Engage est fascinant car il répond a presque toutes mes attentes et surtout avec une simplicité. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Drip](https://www.capterra.com/p/164933/Drip/)[Eloquant](https://www.capterra.com/p/240171/Eloquant/) pour trouver le meilleur logiciel adapté à mes attentes. Review Source Jana F. Senior Director Of Marketing Computer Software Used the software for: 1-2 years ### "A top-tier marketing automation service." August 7, 2023 5.0 With Adobe , we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. Pros Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. Cons Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Marketo dominates the competition. The user experience is prioritized by many MAPs. The downside is that you lose the flexibility to tailor the software to your unique requirements.Marketo is the greatest solution if you need to personalize your buyer's journey, provide detailed scoring, set off triggers based on virtually anything you design, and interface with your CRM without any hassle. Review Source Emma B. Senior Director Product Marketing Hospital & Health Care Used the software for: 1-2 years ### "Definitely one of the top Marketing automation tools out there." August 16, 2023 4.0 is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. Pros Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. Cons Though I believe to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. Switched from [Braze](https://www.capterra.com/p/155423/Appboy/)[Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) Marketo comes highly suggested. Reach out to anybody in need of an advanced marketing automation system for things like email marketing, customer journey mapping, sales platform integration, and event promotion. Marketo is an excellent suite since it is adaptable to every business's specific requirements and works across all media. Although it was designed largely with the marketing needs of B2B enterprises in mind, it may be used for B2C purposes as well. Review Source JB Janelle B. Customer Relations Manager Construction Used the software for: 1-2 years ### "Awesome solution for managing marketing campaigns all form one place" December 9, 2023 5.0 Marketo's made it so much easier to run, monitor, and report on our marketing efforts. We have it synced with our social channels, ad channels, and email and SMS platforms. It's main benefit has definitey been the time we've saved with it. Without it, we'd have to design and run our campaigns all by hand, whereas now, you can just whip up a campaign and run it across several platforms with one click. Other than that, it performs relatively well, has a lot of integrations, and isn't too overly priced. Would definitely recommend overall. Pros 1\. We didn't have to set up a single API connection to integrate Marketo with our marketing platforms. We were able to connect our tools with it very very quickly thanks to the native integrations. 2. The campaign monitoring works great and has a lot of customization options. We can easily navigate between campaign types and we were able to add a lot of additional metrics onto the reports that weren't available out of the box. Cons There's the odd issue with reports syncing late or not workng properly, but other than that, we haven't had anything that caused much trouble so far. Review Source WD Whitney D. Director of DG Computer Software Used the software for: 2+ years ### "Marketo powers our entire marketing team" January 13, 2023 4.0 Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line. Pros It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue. Cons It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Reason for choosing Marketo Engage Marketo is better suited for larger enterprises Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) I hate to admit that we switched from HubSpot to Marketo because i LOVE Hubspot. But Marketo is a better tool for enterprise companies - it was able to mold to how we operated as a business. Review Source Jared C. Marketing Specialist Machinery Used the software for: 2+ years ### "Marketing strategies with great impact on our sales." March 3, 2023 5.0 has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. Pros is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. Cons The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. capabilities positively increase sales and customers. Review Source Efraín B. Sales Development Representative LatAm Computer Software Used the software for: Less than 6 months ### "Un software gigante y poderoso para email marketing y engagement" February 6, 2023 5.0 Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas. Pros Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas. Cons No es tan fácil de usar, algunas de sus funciones son muy complicadas. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Porque Marketo es más completa y con mejores métricas Review Source ES Ed S. CVO Marketing and Advertising Used the software for: 2+ years ### "Marketo is the Gold Standard of Marketing CRMs in the marketplace!!" May 5, 2022 5.0 My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform. Pros I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!! Cons The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!! Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Marketo Engage Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison. Review Source VR Verified Reviewer Integrator / COO Computer Software Used the software for: 2+ years ### "Very powerful, not the most user-friendly tool out there." January 6, 2023 5.0 We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart. Pros It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing. Cons Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Marketo Engage For the flexibility and power of the platform. We also had operators who were more comfortable with the platform. Switched from [Drip](https://www.capterra.com/p/164933/Drip/) We felt we needed more flexible automation options as well as better integration with Salesforce.com. Review Source VR Verified Reviewer CEO Food & Beverages Used the software for: 6-12 months ### "OMG! Best Software for Email Automation " September 14, 2022 5.0 My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing. Pros One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails. Cons Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners. Reason for choosing Marketo Engage My employee told me that Adobe Marketo is a best software for email automation and for many more. That's why i prefer it on dotdigital. Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) I was facing many issues while using dotdigital for email marketing, social media campaign, and email handling. That's why i switch to Adobe Marketo Review Source DKS Devendra Kumar S. Manager Information Technology and Services Used the software for: 1-2 years ### ""Powerfully Engage Your Customers with Marketo Engage: A Comprehensive Review"" February 11, 2023 4.0 My overall experience with Software has been positive. Marketo Engage has enabled us to create personalized customer journeys, allowing us to build relationships with our customers and increase engagement. We have been able to track our customer journey, understand their behavior and tailor our campaigns accordingly. This has resulted in improved customer retention and improved customer loyalty. Additionally, Marketo Engage has allowed us to automate processes, saving us time and money, and enabling us to focus more on customer-facing activities. Finally, Marketo Engage has given us a better understanding of our customers, allowing us to better target our campaigns and improve our ROI. All in all, Marketo Engage has been a great asset for our business. Pros 1\. Easy-to-use interface: has an intuitive user interface that makes it easy to quickly build complex marketing programs and campaigns.2. Advanced segmentation capabilities: Marketo Engage provides a powerful segmentation engine to target the right audiences and ensure maximum engagement.3. Automation and integration: Marketo Engage provides a wide range of automation capabilities, enabling users to save time and improve efficiency. It also allows for easy integration with other systems, such as Salesforce and Google Analytics.4. Flexible and customizable: Marketo Engage allows for easy customization of all marketing programs and campaigns, enabling users to tailor their activities to their specific needs.5. Comprehensive reporting: Marketo Engage provides comprehensive, real-time reporting on all activities, enabling users to track and measure their results. Cons One of the cons of software is that its user interface is not always intuitive. It can be difficult to navigate or find the features or settings you’re looking for. Additionally, the integration with existing business processes can be tricky and may require additional time and resources to ensure a successful integration. Additionally, the software can be quite expensive, which might be cost-prohibitive for some businesses. Finally, some features are missing from the software that could be useful, such as an AI-powered analytics engine or a more comprehensive CRM system. Review Source VR Verified Reviewer Systems Administrator Education Management Used the software for: 2+ years ### "Marketo Engage for Online Education Marketing" November 9, 2022 3.0 Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. Pros The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. Cons Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. Review Source BT Brahim T. Freelancer Marketing and Advertising Used the software for: 1-2 years ### "Marketo Engage Review" April 21, 2022 5.0 I'm now able to track leads all the way through the funnel and see what content is working and what isn't. I've also seen a lot more engagement with my content since implementing . Pros The feature that has had the most impact on my business is the ability to send automated emails personalized for each customer. The product is very easy to use, and I was able to integrate it with my existing business processes very easily. Cons The product is amazing and has a lot of features that can be difficult to use. However, with the help of their amazing customer service, I were able to overcome any obstacle and make Marketo Engage work for my business. Review Source AE Alexandra E. Chief Financial Officer Automotive Used the software for: 2+ years ### "Marketo a Total Integration Tool." February 25, 2021 4.0 We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent. Pros Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way. Cons It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success. Review Source Ana A. Security Architecture Discipline leader Banking Used the software for: 6-12 months ### "I think it's a tool that has enough features to power marketing activities." July 2, 2022 4.0 It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content. Pros can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe. Cons When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well. Reason for choosing Marketo Engage Compared to the MA tool that was introduced previously, the speed of executing the PDCA cycle in a marketing measure has increased dramatically. In addition to being able to seamlessly approach prospects and customers, you can also create content for use in measures with a sense of speed, so that you can efficiently implement high-quality marketing measures. Review Source MD Masoom R. Sr. Executive Sales and Research Information Technology and Services Used the software for: 2+ years ### "Indeed a Best-in-Class Marketing Automation Software" July 3, 2019 5.0 My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool. Pros I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics. Cons I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Reason for choosing Marketo Engage I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool Review Source TOD Thierno Ousmane D. Loans manager Banking Used the software for: Less than 6 months ### "Marketo Engage, the e-mail Marketing booster." February 17, 2023 5.0 The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for. Pros 1\. Robust features:  provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support. Cons Handling the software may require several times to learn. Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Marketo has better integration with other software and more advanced features than Dotdigital. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.