--- title: "Page 2 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 2 - Is Marketo Engage the right Lead Management solution for you? Explore 720 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/?page=2" page_type: "reviews" language: "en" publication_date: "2026-10-29" --- Marketo Engage 4.3 (722) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 29th, 2026 # Page 2 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 26-50 of 722 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Alexandra E. Chief Financial Officer Used the software for: 3-5 years ### "Marketo a Total Integration Tool." March 1, 2021 4.0 We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent. Pros Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way. Cons It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success. Review Source Paid User Acquisition Specialist Used the software for: 1-3 years ### "Marketo's a fantastic tool to consolidate all our ads efforts" August 14, 2023 5.0 Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall Pros Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics Cons The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks Review Source Research assistant Used the software for: 1-3 years ### "The best marketing solution-Marketo Engage" April 8, 2024 5.0 Pros I I like the flexibility that comes with the tool which helps us to scale our marketing activities Cons The tool works perfectly and we have not encountered any technicalities Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source AG Adam G. Full Stack Developer Used the software for: 3-5 years ### "Why Marketo Engage?" May 6, 2024 5.0 Pros It was straightforward to deploy and implement Marketo Engage. It allows me to automate marketing strategies and improve the SEO of our brand. Cons There is no daunting aspect that I encounter when using Marketo Engage. Review Source Marek T. CEO Used the software for: Less than 1 year ### "Marketo Engage Review" May 24, 2023 5.0 Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results. Pros One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience. Cons While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets. Review Source Director of Growth Marketing Used the software for: 3-5 years ### "Marketo - great marketing automation for larger marketing teams." September 24, 2018 4.0 When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up. Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities. Pros Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly. Cons The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation. Review Source Research assistant Used the software for: 1-3 years ### "All in one marketing management solution" February 26, 2024 5.0 Managing marketing and tracking marketing analytics with an all in one solution Pros I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics Cons The only issue is the delay in responsiveness from the customer support at times. Switched from [Databox](https://www.capterra.com/p/154024/Databox/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source Senior Content Writer Used the software for: Less than 1 year ### "Best Automation Platform for Engaging Customers!" March 2, 2022 5.0 My overall experience with Marketo was amazing. I used to convert leads into customers and also for email marketing campaigns. With Marketo, I was able to automate the entire sales process right from prospecting to closing deals and tracking the website visitors. Measuring and tracking marketing campaigns were extremely important for me to understand how my content performs and what users need to see. With Marketo, I was able to get open and click rates and determine the performance of all campaigns. It is a one-stop solution for all marketing professionals out there. Pros Marketo Engage is an extremely amazing platform that comes with a broad range of features and functionality to help marketers automate their campaigns. I really like the simple navigation that the platform offer. Getting the website visitor overview is easy with Marketo. Moreover, I liked the landing page creation option that it offers along with email marketing and campaigning features. It makes my entire work extremely smooth and amazing. Cons Account-based marketing features can be enhanced more to give users more flexibility and customization. Review Source Jeevan M. technical recuriter Used the software for: 1-3 years ### "Markeo Engage review" November 21, 2022 5.0 Pros My most like part about this software its very user friendly very useful in many ways Review Source VP Marketing Used the software for: 3-5 years ### "The Big Boy of Marketing Autumation" February 20, 2019 5.0 Overall - Marketo was killer! Onboarding was great and support with issues was helpful. My biggest advice would be to maximize their time on site by building funnels you actually can use! Pros Marketo allows you to automate anything. Whatever action you want to trigger from - you can. We were a large publishing group sending millions of emails each month. We needed ways to segment and identify the exact user we wanted. Marketo gave us those tools to do that quickly and easily! Cons Some of our team struggled to understand some of the terms and systems. It came very quick to some of the team and slower with others. I mention this because it seemed more like a mental block than ignorance. I also felt like we needed a developer to help make the dreams happen. It was just outside of our skillset so we needed some extra hands in the early days making all the connections perfect. Review Source Martha B. Brand Partnerships Manager Used the software for: 3-5 years ### "Lead Management and Email Marketing Program for Sales Professionals " September 18, 2025 4.0 With Marketo Engage, I am able to send targeted content to audiences through lead nurturing tools which help boost sales leading to high ROI. Pros Personalizing buyer journey, streamlining marketing strategies and sending outbound targeted marketing emails have been automated by Marketo Engage through workflow automation. Cons Even though the user interface for Marketo Engage is dated back and less intuitive and never disappoints since it meets my sales and marketing needs. Review Source Yolandi E. Manager Used the software for: I used a free trial ### "Seamless Integration, Smarter Decisions: A Dive into Marketo" March 26, 2025 4.0 Adobe Marketo Engage stands out for its seamless integration with other Adobe tools, such as Adobe Target, providing a unified experience across digital touchpoints. Additionally, its advanced reporting capabilities help marketers evaluate campaign performance and make informed decisions based on data. Pros Being familiar with the adobe layout I found it easy to use and very user friendly . Cons I think if you are not familiar with the adobe layout one might struggle a little bit Review Source Yuta Y. Manager Used the software for: 3-5 years ### "Powerful but Complex for Pharma Marketing" April 2, 2025 5.0 Pros I use Marketo Engage in the pharmaceutical industry, and I appreciate how it streamlines compliance-heavy marketing. The lead scoring and segmentation help us engage HCPs effectively, while CRM integration improves sales follow-ups. Plus, the analytics tools are essential for measuring success in a regulated environment. Cons One challenge with Marketo Engage in the pharmaceutical industry is that compliance-driven customization can be complex. Setting up workflows for regulatory approval takes time, and the learning curve is steep. Also, reporting could be more intuitive, especially when tracking multi-channel engagement. Review Source COO Used the software for: 3-5 years ### "Powerful workflows, but full-time help will be required." January 27, 2025 2.0 Overall, my experience was poor...though there were a few highlights along the way. Again, the segmentation and workflow actioning that it provides are very powerful. But you're cowed in by a labyrinth of folders and redundant workflow rules that make it very hard to remain nimble once you've built the whole system out. Pros Powerful workflows, particularly when attached to lead nurturing email campaigns. If your team keeps a very clean Salesforce or CRM instance, there's an awful lot you can segment and action off of. Cons If something is broken in the product, you'd better have a PhD in Marketo in order to track down exactly what it is. The product's usability and assorted tooltips leave a lot to be desired. This is why 95% of Marketo customers have to hire a full-time administrator to wield it. You either know how to use it from deep years of experience, or you're going to have to spend a lot of time figuring it out. Review Source Eleanor S. Senior Marketing Campaigns Lead Used the software for: 1-3 years ### "Powerful tool with inflexible design features" April 17, 2025 4.0 Pros I like that it's an adobe product, and I like the tracking features and the UTMs Cons The UX is terrible, and the email design is extremely inflexible Review Source Isaac A. Lead Generator Used the software for: Less than 1 year ### "AMAZING, YOU HAVE TO TRY IT!" May 6, 2025 5.0 Overall, i had an amazing experience using this software. 10/10 would recommend! Pros I love how it is automated. It really helped with my marketing tasks. Cons I feel the interface could be laid out in a more friendly manner. Other than that, flawless. Review Source Heather T. Owner and operator Used the software for: Less than 1 year ### "Marketo Engage opinion of use" December 16, 2024 4.0 Marketo personalized my consumer experiences, marketing planning, and advertising, and had helpful information for improved decision-making for my online store. Pros helps assist companies in understanding interactions with customers and growing marketing strategies. Cons The steep learning curve of Marketo Engage is one of its drawbacks. For new users, the platform's variety of features and possibilities may be overwhelming. It takes a lot of time and work to fully understand and make use of its advanced features. Review Source SB Steven B. Marketing Director Used the software for: Less than 1 year ### "Solid lead generation tool to support sales teams" March 18, 2025 4.0 Generally a good experience overall and I would recommend this to others within our division Pros Great way to do lead generation for our sales colleagues across subscriptions and sponsorship Cons It does take some time to set up programmes and its important to agree with sales upfront what their expectations are Review Source Jose Manuel L. Marketing Manager Used the software for: 3-5 years ### "Email marketing with a wide array of versatile features." December 8, 2023 5.0 When it came to selecting an email marketing platform, I was seeking more extensive options than what Mailchimp provided. A colleague of mine recommended Marketo Engage due to its expansive feature set and capabilities. He was right. Pros Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. Cons Marketo Engage serves as a robust asset in your email marketing arsenal, offering a wide array of versatile features. Switched from [MailPoet](https://www.capterra.com/p/235222/MailPoet/) I needed to have more options, more capabilities, especially regarding automations Alternatives considered [MailPoet](https://www.capterra.com/p/235222/MailPoet/) Reasons for choosing Marketo Engage My decision to opt for Marketo was influenced by the options that the tool includes. I'm using 50% of its options. Review Source Ingénieur Informaticien Used the software for: Less than 1 year ### "Je suis aux anges avec Marketo Engage" September 21, 2023 4.0 Marketo Engage m'a permis d'automatiser un peu mieux mes campagne publicitaire, de comprendre les attentes de mes prospects afin de pouvoir les satisfaire. J'ai beaucoup aimé son coté de gestion automatiser des contact et l'envois des E-mails. Pros J'ai beauccoup apprécié la gestion des leads et l'analyse de leurs interaction sur mes publicités. Cons Marketo Engage est un peu coûteuse et nécessite par moment une expertise pour une mise en place et une utilisation efficaces. Switched from [Sprout Social](https://www.capterra.com/p/121447/Sprout-Social/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Buffer](https://www.capterra.com/p/143492/Buffer/)[Drip](https://www.capterra.com/p/164933/Drip/)[Eloquant](https://www.capterra.com/p/240171/Eloquant/)[Hootsuite](https://www.capterra.com/p/121701/HootSuite/) pour trouver le meilleur logiciel adapté à mes attentes. Alternatives considered [SendX](https://www.capterra.com/p/158112/SendX/)[Ontraport](https://www.capterra.com/p/220784/Ontraport/)[EngageBay CRM](https://www.capterra.com/p/178819/EngageBay-Marketing/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Reasons for choosing Marketo Engage Marketo Engage est fascinant car il répond a presque toutes mes attentes et surtout avec une simplicité. Review Source Jana F. Senior Director Of Marketing Used the software for: 1-3 years ### "A top-tier marketing automation service." August 8, 2023 5.0 With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps. Pros Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future. Cons Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Marketo dominates the competition. The user experience is prioritized by many MAPs. The downside is that you lose the flexibility to tailor the software to your unique requirements.Marketo is the greatest solution if you need to personalize your buyer's journey, provide detailed scoring, set off triggers based on virtually anything you design, and interface with your CRM without any hassle. Review Source Senior Director Product Marketing Used the software for: 1-3 years ### "Definitely one of the top Marketing automation tools out there." August 17, 2023 4.0 Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients. Pros Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars. Cons Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program. Switched from [Braze](https://www.capterra.com/p/155423/Appboy/)[Demandbase One](https://www.capterra.com/p/171314/Demandbase-ABM-Platform/) Marketo comes highly suggested. Reach out to anybody in need of an advanced marketing automation system for things like email marketing, customer journey mapping, sales platform integration, and event promotion. Marketo is an excellent suite since it is adaptable to every business's specific requirements and works across all media. Although it was designed largely with the marketing needs of B2B enterprises in mind, it may be used for B2C purposes as well. Review Source Founder Used the software for: I used a free trial ### "Good enough but not amazing" January 7, 2025 4.0 Pros It's fine but not as powerful as other tools in the space Cons It was a bit clunky to build from templates Review Source Nitanshi G. Assistant Vice President Used the software for: 3-5 years ### "An excellent Marketing Automation tool and very easy to use" April 4, 2023 4.0 Marketo is expensive but if you want enterprise automation platform and you are heavily focused on automation its the platform to go. You should have one very good marketo expert but once the implementation is done properly it runs very smoothly. Pros Marketo is easy to use once implemented well. The set-up, filters, data management etc is very intuitive and caters well to automate customer journey mapping, email marketing, lifecycle management, lead scoring etc. It is easily integratable with most CRM, other analytics tools, social media platforms etc. which makes it easy to build a unified martech stack. Cons Marketo's analytics section has very limited customization. Unlike SFDC which is heavy on customization, the same is not possible on Marketo. If yo want to build dashboards etc. you need another tool which is also not very easy with all platforms. Additionally, while the helpdesk is responsive, customer service in general is not as great! They also don't come up with upgrades that often or atleast dont communicate it to customers. Its more self-help system here. Last but not the least, their trainings and certifications are super expensive. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reasons for choosing Marketo Engage Ease of use and great UX Review Source Marketing Specialist Used the software for: 3-5 years ### "Marketing strategies with great impact on our sales." March 15, 2023 5.0 Marketo Engage has allowed us to automate the different advertising campaigns focusing on the different needs of our clients, we have improved the acquisition of new clients and increased sales, we have been using it for 3 years and we have intensified the positive results with great automation in marketing campaigns. Pros Marketo Engage is easy to understand software, I really like being able to devise different marketing strategies by segmentation, marketing campaigns are automated, which generates productivity and a greater increase in sales and customers. The collection of customer data is very effective, since based on that we can devise better advertising campaigns and adapt to the needs of customers, it is a highly customizable software. Cons The price is a drawback for small businesses, but it is the best software to improve marketing strategies in the short term. For large companies, price is not an issue. Marketo Engage capabilities positively increase sales and customers. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/) Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.