# Page 21 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 21 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 21 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 501-525 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LC Lauren C. Marketing Automation Specialist Electrical/Electronic Manufacturing Used the software for: Less than 6 months ### "Marketo - a great marketing automation software" December 13, 2016 4.0 Sure you could use Marketo to blast out emails but it's so much more useful than that. Marketo lets you track so many actions that your leads take and it's also fairly simple to use. The customer support is also great and if you run into an issue or problem, you can almost always find an answer in the Community. Pros Easy to use Lots of great functionality Review Source AS Alex S. Sr. Consultant Used the software for: Less than 6 months ### "With Marketo, the sky is the limit" January 4, 2016 4.5 Pros As a consultant I've worked in many instances of Marketo and seen a lot of different types of problems being solved with great business and tactical results. From honing and optimizing the lead lifecycle (closing the gap between marketing and sales, providing insight to sales on lead activity and lifecycle), to advanced nurtures that are truly responsive in nature (not drip campaigns!) that engage at a deep level and pull people through the buying cycle faster, plus amazing increases in team efficiencies and marketing program optimizations. The sky is the limit with Marketo and the rewards are just as high. Cons Basic Reporting / Analytics could be more flexible. Review Source AS Alex S. Sr. Consultant Used the software for: ### "The best Marketing Automation platform" December 11, 2013 5.0 Once you get the hang of it, everything in Marketo is really easy. There is one set of principles to learn, and everything works that way, from sending an email blast to setting up advanced reporting. The integration with Salesforce is very strong, it provides many opportunities for insight and reporting and it is very helpful in closing the gap between marketing and sales. I have used other Marketing Automation platforms and was impressed by how streamlined Marketo's solutions are, compared to its competitor's. It is true that there is a learning curve, but that is true of any advanced system. Review Source MF Melanie F. Sr Digital Marketing Manager E-Learning Used the software for: 6-12 months ### "Marketo for Higher Ed" November 23, 2016 3.0 When I was introduced to Marketo I was very familiar with Hubspot and was expecting the same ease of use. There are definitely capabilities that Marketo has vs Hubspot but there are also a lot of areas where Marketo is lacking. Pros Reporting feature of Marketo is strong Cons There are too many steps involved sometimes to a simple process. Review Source NF Nick Farley Used the software for: ### "Comprehensive, easy to use all-in-one marketing automation solution" May 23, 2013 5.0 We originally started using Eloqua (2 years ago). Unfortunately, we ended up finding out that a few of our use cases weren't supported very well in Eloqua at the time. We then launched both Marketo and Salesforce about a year ago. What we prefer about Marketo is that it is constantly evolving and improving: over the last year they have added a number of additional features that make it even more of an irreplaceable tool for my team. If this app improved reporting latency issues and improved workflow set, I would give it 6 stars! Pros seamless Salesforce integration Cons reporting latency issues Review Source AH April H. Real Estate Used the software for: ### "Easy to use and intuitive" December 19, 2014 4.5 Pros It has all of our marketing efforts (other than our blog) in one place. We can track the entire history of a lead, and see which emails they were sent, what links they clicked, what whitepapers they downloaded, etc. Creating tailored campaigns is much easier now. Cons It was a little overwhelming to learn at first given all the functionality within the product. However, the training documents really helped. Once you get the hang of it, Marketo is really easy to utilize. Review Source KE Karin E. Computer Software Used the software for: ### "Marketo's New Features are great!" May 8, 2014 4.5 Pros We just started using the latest version of Marketo, and the new features are wonderful. I love the nurturing campaigns and how easy it is to setup. The modeler is great to see how people are moving through the sales cycle. Cons Marketo does not integrate with our CRM system, Bullhorn. This limits some of the functionality that we have; however, we have overcome that by doing custom reports and imports into Marketo and using the Smart Campaigns to process information. Review Source BC Billie C. Marketing coordinator Marketing and Advertising Used the software for: I used a free trial ### "Great software, confusing to set up " March 29, 2024 5.0 It’s a great software once you learn how to set it up however that will likely be difficult. Pros It’s a great software, lots of features Cons It was extremely confusing to set up and learn Review Source TC Tara C. Marketing Marketing and Advertising Used the software for: 1-2 years ### "Optimize your marketing" October 6, 2016 4.0 Marketo is fun and creative! Great way to stand out from all the clutter out there in a fun and creative way. Pros Easy to use. Cons can't think of a con. Review Source CM Christopher M. Marketing Project Manager Utilities Used the software for: 6-12 months ### "Marketo - Marketing Communications Review" December 17, 2018 4.0 N/A Pros Great Martech tool for mass distribution of emails, forms and landing pages. Very effective and easy to use. No wonder so many companies go to this product for marketing technology and automation. It's very effective and user friendly. Cons A little bit of a learning curve in the beginning but that's about it. There's a lot to know and to do but that's to be expected with any advanced modern software; no surprise there. Review Source sB saeed B. administrator Used the software for: 6-12 months ### "stunning. " March 24, 2018 5.0 Pros Account based marketing (ABM) solutions allowed me to choose the most profitable accounts, set up target customers, and create ABM programs. Cons It was hard to learn and understand this software. It is a bit expensive than other softwares. Need a strong customer support. Review Source JS Jonathan S. VP, Global Digital Marketing Information Technology and Services Used the software for: 6-12 months ### "Worth the experiment!!!" November 8, 2016 5.0 Our IT personas are the most finicky to earn trust and credibility. We have to be mindful of fluffy marketing B.S. This platform has proven to be a viable source of referral traffic and qualified leads. If you're looking to reach a wider audience and get invaluable data on your personas, it's worth the investment (especially over Paid Search). Review Source EC Elissa C. Computer Software Used the software for: ### "Extremely functional, but not the best laid out." December 19, 2014 4.0 Pros Marketo is a well integrated product for a company that wants to run all marketing campaigns through their own team. The menu structure isn't as clean as others I've seen, but once you get used to the system it's fairly easy to navigate. Cons I dislike having building programs, campaigns, sub folders, sub programs and trying to keep the system clean enough to find everything. The search function is not universal and doesn't always provide the results you need. Review Source SM Stacy M. Manager Medical Practice Used the software for: 6-12 months ### "Fantastic Marketing Automation Software " May 10, 2018 4.0 Pros Very easy to setup and use. Makes tracking leads and identifying trends much easier. Great lead management tools. Cons The pricing is not the most competitive among the options. The form building is difficult and doesn’t seem to be as efficient as the other features. Review Source DB Daniel B. Lead-Gen Specialist Media Production Used the software for: Less than 6 months ### "Not the best UX/UI tool out there, but plenty of features" October 3, 2018 3.0 Pros The customer service team is top-notch and there is a robust set of features for marketers, salespeople and other users. From workflows and emails to landing pages, forms and contact management, you can pretty much do it all. Cons Definitely not a good UX/UI, especially for new users. I much prefer the experience of alternative solutions like HubSpot. That being said, if you don't mind the UX/UI, it's a solid option. Review Source KC Krysanne C. Leasing Consultant Used the software for: Less than 6 months ### " Marketo Marketing Analytics helps focus our resources in the best way possible." March 8, 2018 4.0 Pros Marketo helps us to target prospects and increase our closing rate. It has a lot of features and high integration with other software that we use. Cons I found the software a little difficult to use at first, and their customer service could use some improvement. Review Source MA Michele A. Computer Software Used the software for: ### "It's easy to become a Marketo Power User" May 27, 2014 4.5 Pros Marketo offers a robust user community that allows you learn from other marketers across industries. That alone is worth the subscription, but it's also jampacked with powerful e-marketing tools and analytics. Cons It takes time, patience, and commitment to be successful with this or any tool. If you're considering purchasing this product, also consider hiring a Marketing Automation expert to your team to help you take full advantage of the tools. Review Source LM Lindsay M. Marketing Management Consulting Used the software for: 6-12 months ### "Marketo Helps Streamline and Simplify Digital Marketing Activities" December 7, 2018 5.0 Overall, Marketo has proven valuable for streamlining online and email-based marketing activities. Pros Marketo has been helpful in providing a single, one-stop shop for our marketing database of contacts, email campaign management, social media management, etc. The platform is very user friendly. Cons I was hoping with Marketo, determining the ROI of marketing efforts would be automated, but it's still somewhat of a manual process. Marketing ROI is something that's difficult to determine with such a long close process in B2B marketing, so I don't fault the software itself. Review Source SV Sharmaine V. HR Generalists Computer Software Used the software for: 6-12 months ### "To review Marketo" October 9, 2018 5.0 Pros I do like the way that I can integrate my data to some CRM platform to symmetrize and sync my files and documents. Cons Just try to fix some annoying bugs on this software. Hope to work out that soon. It would be more affordable to take this product. Review Source AR Andreas R. Computer Software Used the software for: ### "Great! Enjoy using, teaching, training on it, and creating new activities" July 10, 2014 4.5 Pros Ease of use - Learn to use in an hour. Become a pro in a few weeks. Intuitive UI - it's really hard to make a mistake. Powerful architecture - there's great flexibility in the setup; it has vast capabilities in Marketo and with SFDC and other CRM Vast scalability - send 10 or 10,000 emails, update vast records, create intricate cross-system followups with ease Cons More APIs and custom code capabilities would be great. Review Source vB vasvi B. Digital Marketing Executive Marketing and Advertising Used the software for: Less than 6 months ### "Really well made tool for automation" August 28, 2020 5.0 Overall its marketing automation really saves a lot of time but this does not replace a full fledged CRM Pros I have found no other tools that have such vast libraries of learning content Email marketing is by far its strongest feature Cons While this is a powerful tool, it does not replace the need for a CRM It needs a bit of learning before you can dive in and start using it Review Source TH Tony H. Digital Marketing Specialist Hospitality Used the software for: 6-12 months ### "Great Potential In The Right Hands" January 12, 2016 3.0 Pros It is an all-in-one solution for events, email campaigns, and content management. Cons It takes a lot of time to gather an understanding of the actual system. You have to do several steps to complete one simple step whether it is to build an email and create an event. Review Source AM Armin M. Media Buyer Marketing and Advertising Used the software for: 1-2 years ### "Marketo seems outdated" December 14, 2018 4.0 It used to be a good experience, but now marketo lead management seems outdated. Pros It used to be a great tool for lead nurturing, but those days are gone. Cons It seems outdated, and there are now other providers in the market that have caught up. Review Source KJ Kenny J. Editor Media Production Used the software for: 6-12 months ### "Marketo for marketing" March 14, 2017 5.0 Pros Marketo is one of the better marketing automation software titles I have used. It took me longer than it probably should have to get used to the user interface and processes, but once I was up to speed, I was glad I had spent the time. It made email marketing campaigns easy, and our campaigns got better results than from our previous use of other software. Cons I found Marketo a little difficult to learn at first, even though my efforts were well worth it. I would like to see Marketo spend a little more time creating a platform for learning the functionality and UI. Review Source JH Jim H. Director of Marketing Marketing and Advertising Used the software for: Less than 6 months ### "he best feature about is the usability and design of the platform" November 30, 2016 5.0 Marketo gives you all the tools needed to create and measure marketing campaigns in a way that truly impacts our business. Pros The functionality is really easy to understand. The Marketo community and support is also a great resource. Cons no real cons Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.