---
title: "Page 3 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Page 3 - Is Marketo Engage the right Lead Management solution for you? Explore 720 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/?page=3"
page_type: "reviews"
language: "en"
publication_date: "2026-10-29"
---

Marketo Engage

4.3 (722)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated October 29th, 2026

# Page 3 - Reviews of Marketo Engage

## Showing most helpful reviews

Showing 51-75 of 722 available reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Sales Development Representative LatAm  
Used the software for: Less than 1 year

### "Un software gigante y poderoso para email marketing y engagement"

February 6, 2023

5.0

Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Pros

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Cons

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Porque Marketo es más completa y con mejores métricas

Review Source

Whitney D.  
Director of DG  
Used the software for: 3-5 years

### "Marketo powers our entire marketing team"

January 16, 2023

4.0

Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Pros

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Cons

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

I hate to admit that we switched from HubSpot to Marketo because i LOVE Hubspot. But Marketo is a better tool for enterprise companies - it was able to mold to how we operated as a business.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Reasons for choosing Marketo Engage

Marketo is better suited for larger enterprises

Review Source

Integrator / COO  
Used the software for: 3-5 years

### "Very powerful, not the most user-friendly tool out there."

January 9, 2023

5.0

We rolled it out 3 years ago and have been very happy with it. There's been some frustration in the business at the turn-around time on Marketing Ops requests, but that's more of a staffing issue and because of the fact that it's not very easy for an end user to just jump in and setup a campaign on their own. If you have good permissions management, use of templates, and at least some experienced admin support it can be an extremely powerful and effective tool. It's not for the faint of heart.

Pros

It is extremely powerful. But as Spider-Man says, with great power comes great responsibility. You definitely want someone who knows what they're doing managing this thing.

Cons

Relatively high cost of ownership. I'd suggest it's best for enterprises or marketing requirements that call for very sophisticated automation. It's not easy for end users to do much self-service, so you'll definitely need an admin with experience. And depending on your workload one or multiple ops specialists up to an entire team.

Switched from

[Drip](https://www.capterra.com/p/164933/Drip/)

We felt we needed more flexible automation options as well as better integration with Salesforce.com.

Alternatives considered

[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reasons for choosing Marketo Engage

For the flexibility and power of the platform. We also had operators who were more comfortable with the platform.

Review Source

Systems Administrator  
Used the software for: 3-5 years

### "Marketo Engage for Online Education Marketing"

November 14, 2022

3.0

Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution.

Pros

The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior.

Cons

Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML.

Review Source

CEO  
CEO  
Used the software for: Less than 1 year

### "OMG! Best Software for Email Automation "

September 20, 2022

5.0

My overall experience on Adobe Marketo was wonderful. I'm still using this software for email automation and social media marketing.

Pros

One of my company employee suggest me this Adobe Marketo software for email automation and social media marketing. After using it, i found that this software is very helpful for email automation, email marketing, social media marketing, B2B marketing etc. It creates very engaging and responsive emails. Overall, i personally suggest that it's a brilliant software for email automation and social media marketing emails.

Cons

Adobe Marketo is not available for desktop Mac, desktop linex, and desktop chrome book. It has no free trail and free version before purchasing it. I personally felt that, there should be a atleast three days free trail for beginners.

Switched from

[Dotdigital](https://www.capterra.com/p/151213/dotmailer/)

I was facing many issues while using dotdigital for email marketing, social media campaign, and email handling. That's why i switch to Adobe Marketo

Reasons for choosing Marketo Engage

My employee told me that Adobe Marketo is a best software for email automation and for many more. That's why i prefer it on dotdigital.

Review Source

Ed S.  
CVO  
Used the software for: 3-5 years

### "Marketo is the Gold Standard of Marketing CRMs in the marketplace!!"

May 6, 2022

5.0

My experience with Marketo has been amazing from the sales rep, our implementation specialist, support department and our CSM went over and beyond to make sure we were getting the most value out of the platform.

Pros

I love the deep native integration with Salesforce that allows us to sync data and both company and contact records to communicate through marketing and sync up with our account based marketing campaigns and enabling sales to follow up at the exact right time based on lead scoring and actions take by prospect when consuming our content we deliver in the form of email opens, email clicks and % video views with the amazing integration with Wistia. The Strategies you can deploy are only limited by your creativity as a marketer and sales architect and revenue officer at your company and I absolutely love Marketo!!

Cons

The platform is very robust and takes learning and using it and clearly understand best practices through executional experience running campaigns and this takes an investment of time and it's absolutely worth it and the return on that time investment is the most important revenue driver in our company when combining the power of your sales reps and your sales enablement tool in your tech stack!!

Switched from

We had to connect Infusionsoft with a 3rd party integration platform that had built a custom integration and it was a significant monthly investment and Infustionsoft is an inferior platform compared to Marketo Engage. It was a no brainer to make the switch.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reasons for choosing Marketo Engage

Marketo offers an agency level account allowing us to connect our clients Salesforce with a license of Marketo under our single Agency level account with Marketo Engage which allows us to provide marketing services along with our sales services, aligning both and providing maximum return on our clients investment working with us and a win/win for everyone. Also, Marketo doesn't try and be everything to everybody, they set the standard for marketing CRMs and have an excellent, deep integration with Salesforce and other platforms just didn't match up in comparison.

Review Source

Freelancer  
Used the software for: 1-3 years

### "Marketo Engage Review"

April 22, 2022

5.0

I'm now able to track leads all the way through the funnel and see what content is working and what isn't. I've also seen a lot more engagement with my content since implementing Marketo Engage.

Pros

The feature that has had the most impact on my business is the ability to send automated emails personalized for each customer. The product is very easy to use, and I was able to integrate it with my existing business processes very easily.

Cons

The Marketo Engage product is amazing and has a lot of features that can be difficult to use. However, with the help of their amazing customer service, I were able to overcome any obstacle and make Marketo Engage work for my business.

Review Source

Digital Marketing Automation Operations, VP  
Used the software for: 3-5 years

### "Marketo Engage - best automation tool to date"

January 14, 2022

5.0

Excellent overall, can be the engine of the marketing department and best support for sales if used properly

Pros

best automation/database management tool to date. Create comms, forms, landing pages, a structured database, rules - an entire functioning ecosystem.

Cons

No batching of operations, editor of emails can be improved

Switched from

[SmartFocus](https://www.capterra.com/p/141030/SmartFocus/)

prior had limited functionalities

Alternatives considered

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reasons for choosing Marketo Engage

Best product on the market

Review Source

Ana A.  
Security Architecture Discipline leader  
Used the software for: Less than 1 year

### "I think it's a tool that has enough features to power marketing activities."

July 4, 2022

4.0

It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Pros

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Cons

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Reasons for choosing Marketo Engage

Compared to the MA tool that was introduced previously, the speed of executing the PDCA cycle in a marketing measure has increased dramatically. In addition to being able to seamlessly approach prospects and customers, you can also create content for use in measures with a sense of speed, so that you can efficiently implement high-quality marketing measures.

Review Source

Sr. Executive Sales and Research  
Used the software for: 3-5 years

### "Indeed a Best-in-Class Marketing Automation Software"

July 10, 2019

5.0

My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Pros

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Cons

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reasons for choosing Marketo Engage

I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool

Review Source

Marlyn G.  
Marketing Operations Manager  
Used the software for: 1-3 years

### "Marketeo engage – improve your customer engagement"

November 3, 2023

4.0

What I like most is its marketing automation feature, which streamlines our email campaigns and allows for in depth customer analysis. This means we can provide personalized content to each user, ensuring effective communication.

Pros

I've been using Marketo Engage and it's been helpful for our email campaigns. This platform offers a variety of tools to properly target our audience, create emails with visually attractive landing pages and analyze the results of the campaign, this gives us a better visualization of performance. The best part is that it is quite intuitive, making it accessible to both new and advanced users.

Cons

The cost can be high, which could be a concern for smaller businesses. Additionally, the wide range of features can be a bit daunting for newcomers as it takes some time to learn and get used to.

Switched from

[Adobe Campaign](https://www.capterra.com/p/135159/Adobe-Campaign/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Review Source

Loans manager  
Used the software for: Less than 1 year

### "Marketo Engage, the e-mail Marketing booster."

February 20, 2023

5.0

The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for.

Pros

1\. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support.

Cons

Handling the software may require several times to learn.

Switched from

[Dotdigital](https://www.capterra.com/p/151213/dotmailer/)

Marketo has better integration with other software and more advanced features than Dotdigital.

Review Source

Cameron E.  
Marketing Operations Manager  
Used the software for: 3-5 years

### "Can't go wrong with the best MAP - but you need to spend time getting it how you like it"

July 29, 2020

5.0

I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited.

Pros

What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality.

Cons

If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations.

Switched from

[Act-On](https://www.capterra.com/p/103468/Act-On/)

Act-On is NOT a very good platform and is very limited. We knew we wanted more functionality and the ability to really do good marketing. Act-On is even worse than HubSpot and is so limited with it's functionality and the way it works with Salesforce, etc. We just knew we needed to get out of Act-On and I'm happy to say as of this month we are finally free of Act-On's limited forms, landing pages, emails, etc.

Review Source

Jean  
Used the software for: 3-5 years

### "Marketo Engage Examen"

February 10, 2023

5.0

Avec cette application je suis vraiment fier car l'équipe que je dirige, je les gère par mails à travers cette application

Pros

Avec ce logiciel de marketing , je suis bien satisfait de mon travail

Cons

Le fais que certains options ne tiennent pas.

Switched from

[AVG Antivirus Business Edition](https://www.capterra.com/p/176245/AVG-Antivirus-Business-Edition/)

Pour une protection contre virus

Review Source

Kathryn C.  
Marketing Manager  
Used the software for: 1-3 years

### "Marketo Looks Simple but Isn't"

March 1, 2021

2.0

We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while.

Pros

I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up.

Cons

Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective.

Review Source

Marketing Automation Manager  
Used the software for: 3-5 years

### "Flexible and Adaptable, Best for Technical Users"

July 23, 2019

5.0

The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management.

Pros

The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms.

Cons

There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve

Switched from

[ClickDimensions](https://www.capterra.com/p/120911/ClickDimensions/)

We outgrew the system and it's capabilities very quickly.

Alternatives considered

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

Reasons for choosing Marketo Engage

The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans.

Review Source

Digital Operations Director, Marketing  
Used the software for: 3-5 years

### "My experience with Marketo"

June 1, 2018

4.0

Pros

Marketo is a great marketing tool that allows automating repetitive marketing activities. I am using Marketo since 4 years. We use it to improve our lead generation process and we integrated Marketo with Salesforce. We are using Marketo Forms embedded on our website to get the personal information, track the activities done by leads and notify the sales reps. We are able to track campaigns (members are synced to Salesforce campaigns) and lead sources to measure effectiveness of marketing activities. We created a series of program templates that can be replicated to manage events, webinars, newsletters or email blastings. Cloning the templates all our marketers can start a new program easily customizing just the details, without errors and saving time. I want to mention a powerful feature that I use daily - smart lists - they allows to target a specific audience and continuously been fed with new members that match the criteria.

Cons

\- Integration with MS Dynamics: we started with MS dynamics CRM and the integration is not seamless as the integration with Salesforce. We had unresolved issues for 3 years until we decided to move our CRM to Salesforce. - Consulting Services: we started our project with direct Marketo consulting services but our project manager was not responsive and we had the impression that each PM had too many customers to manage and do not have the time to dedicate the right effort to each project. For this reason, we moved our project to an external consultant firm and the results are much better. - Support: the response time of the standard support is not quick and usually it takes some days to resolve it. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page) - Reporting: the reports are very basics

Review Source

Strategist Content SEO (marketing digital)  
Used the software for: 3-5 years

### "Marketo Engage, un outil de marketing d'automation ultra avantageux pour les utilisateurs"

September 8, 2023

5.0

En résumé, il convient de retenir que Marketo Engage est un logiciel d'automatisation du marketing conçu pour satisfaire les besoins de tout type d'entreprise.

Pros

Cette solution marketing se synchronise parfaitement bien avec votre CRM, ce qui constitue un grand avantage. Cela nous a permis de faire suivre les interactions avec les clients et de mettre en place des modèles de scoring pour les équipes de marketing et de ventes. Avec Marketo Engage, il est plus simple et facile de fidéliser les clients.

Cons

L'outil de marketing d'automation est puissant pour la gestion de marketing par mail, cependant, son système se révèle plus complexe pour les utilisateurs débutants. Mais cela ne change rien à son efficacité et aux avantages liés à ses nombreuses fonctionnalités.

Review Source

Demand Generation Manager  
Used the software for: 3-5 years

### "The best marketing automation system but becoming dated"

April 23, 2021

5.0

Pros

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Cons

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Alternatives considered

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)

Review Source

Marketing Operations Manager  
Used the software for: 1-3 years

### "Powerful marketing automation tool with a wide range of capabilities"

March 13, 2023

4.0

Pros

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Cons

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Review Source

IG

Ileana G.  
Mktg Sr. Director  
Used the software for: Less than 1 year

### "Disappointed of Adobe Marketo Engage"

June 27, 2024

3.0

1\. Onboarding was not great. After so many months we are still struggling to finalize integration. 2. Customer success rep has no idea how Marketo works, doesn't have access to the platform, cannot truly advise, assess our needs and determine the best course of action. 3. To access consulting, we already paid for it as part of our contract, it takes more than 10 days. 4. Training is very long and not that helpful. 5. Invoices were sent to the wrong email address 6. Account manager seems rather detached, disinterested. I don't see that Marketo cares about its clients. We used Silverpop, Eloqua and lately Pardot (Salesforce Marketing Cloud Account Engagement). We had much better experience. We switched to Marketo just because Pardot was requiring now also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Pros

Admin: ability to limit the number of emails received by a contact within a defined time period; subject line tests; flows can provide some flexibility but only limited; Frankly, we regret the move. Not what we expected from Adobe. Our experience with other products was much better.

Cons

Customer success doesn't use the platform, how they can ensure our success then? Outdated interface, inflexible platform, too complex to be useful when we are asked to do more with less resources. Integration with Salesforce cannot be tailored from the platform (how the data flows or which records to be updated) - competitors offer this for so many years.

Switched from

[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/)

We switched to Marketo just because Pardot (Salesforce Marketing Cloud Account Engagement) required also Salesforce license for users and their admin and testing features are really basic. We hoped Marketo will be an upgrade, but it doesn't seem so.

Review Source

Vincent M.  
Marketing Automation Consultant  
Used the software for: 3-5 years

### "The most complete and powerful marketing automation software!"

January 13, 2023

5.0

I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances.

Pros

What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation.

Cons

The user interface is quite difficult to take on on our own, and professional training is needed/recommended.

Review Source

Austin S.  
Founder  
Used the software for: 3-5 years

### "Best-in-class Marketing Automation Solution"

June 7, 2017

5.0

Pros

Marketo is the "Porsche with a manual transmission" of marketing automation platforms. It's full of cool features and is incredibly powerful. The strengths: 1) Workflow flexibility that is unmatched by other platforms. Building complex data management, lead scoring, and organizational processes (such as lead routing) is very achievable in Marketo. They basically give you every function they can possibly code and let their customers piece them together as they like (more on this in #7). 2) The engagement programs, primarily meant for lead nurturing, are truly best-in-class. It's a little bit of an adjustment at first, but it really simplifies complex nurturing tracks and saves marketers from putting prospects into multiple tracks at once (which happens more than most admit) 3) The vision is impressive. Marketo has a clear, long-term vision that they continually deliver on. Examples being advances in personalization, ABM, ect. I'd bet on them to lead the way (or buy the way via Vista ) to whatever is next in marketing automation, such as AI or machine learning.

Cons

I love Marketo. But, there are some things I don't love. 1) The landing page builder has made improvements but still, leaves some to be desired. Unless a template available for import matches what you'd like to do, you pretty much have to hire a developer to build your templates. 2) The reporting is somewhat overhyped. They REALLY sell revenue cycle analytics, but in reality, it's tough to implement and even tougher to accurately maintain. Since data is essentially timestamped and not stored in an external record (i.e. like Salesforce has for a campaign member), if you mess it up, you're SOL. Marketo's advice to me was "don't mess up."

Review Source

Maddison L.  
partner  
Used the software for: 3-5 years

### "Great tool!"

April 17, 2020

4.0

Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals.

Pros

Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results.

Cons

You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply.

Review Source

Software Engineer  
Used the software for: Less than 1 year

### "Marketo does a decent job with marketing campaigns; lackluster on the integrations and customization"

February 6, 2023

3.0

Moderately positive; for smaller companies on a marketing budget who don't need more than email campaigns, this will work well for you. If you run an enterprise business who needs more, I suggest upgrading to Eloqua

Pros

It was easy to setup and maintain our marketing campaigns; landing pages were customizable for the most part, and the tracking codes were easy to install and events triggered as promised. Cost is substantially less than premium marketing software, so that's a selling point.

Cons

We migrated from Oracle/Eloqua, so we already had campaigns that we used. It was a total chore working with their teams to get everything carried over correctly (we never actually got every object, we had to re-create most). Most of the customization with batch jobs and custom fields didn't work as described in their documentation, and I got the feeling that they don't entertain a lot of big fish in the pond--maybe this has changed?

Switched from

We ran out of money

Review Source

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