# Page 4 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 4 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 76-100 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Kanad M. Sales & marketing operations executive Computer Software Used the software for: 6-12 months ### "One of the best marketing automation platform out there" February 5, 2022 5.0 Pros There are a couple of extraordinary features about Marketo that I like. For example, I can use tokens for almost everything. That way, if I want to make a change, I can change the token and won't need to change the entire campaign. Another important thing is that Marketo can automate a broad range of online and offline marketing activities like emails, webcasts, trade shows, etc. Cons Marketo has a longer learning curve. It has lots of features and it takes time to learn and master every aspect of the platform. Reason for choosing Marketo Engage Prior experience/training on the Marketo platform Review Source VR Verified Reviewer Solutions Manager Religious Institutions Used the software for: 2+ years ### "Basic Use Cases are Great. Integrations with other systems, - less so" September 14, 2023 3.0 Basic use case has been great. Integrating with other systems - less so. Pros Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team. Cons Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying. Review Source CC Caroline C. Marketing Associate Marketing and Advertising Used the software for: 6-12 months ### "Features aren't worth the difficulty " November 22, 2021 3.0 I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some companies, but the average business can't possibly make it work for them. Pros Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out. Cons There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either. Review Source Yosue V. Diseñador Web Program Development Used the software for: Less than 6 months ### "La herramienta perfecta para empresas de diseño web, SEO y marketing" October 12, 2023 5.0 Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof) Pros La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel Cons Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads Review Source OI Ogarekpe I. Implementation Engineer Information Technology and Services Used the software for: 1-2 years ### "Superb tool to transform your marketing efforts" March 19, 2024 5.0 This tool is a game changer in elevating your marketing efforts and driving engagement. Pros It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks. Cons Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately. Review Source GP George P. Construction Manager Construction Used the software for: 1-2 years ### "Marketo Engage Is So Powerful and Accurate" April 25, 2024 5.0 Pros The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable. Cons Marketo Engage does not have flaws. I do not dislike Marketo Engage at all. Review Source VR Verified Reviewer Marketing Campaign Coordinator Education Management Used the software for: 1-2 years ### "Marketo's Analytics provide lots of useful data for informing future marketing decisions" May 7, 2018 4.0 Pros I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness. Cons There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data. Review Source LS Lauren S. Director, Marketing Automation Marketing and Advertising Used the software for: 2+ years ### "Strong Platform for B2B Marketing" May 5, 2022 5.0 I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible. Pros It is a good balance of standard features and the ability to customize . Cons If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Oracle Marketing](https://www.capterra.com/p/140450/Oracle-Marketing-Cloud/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Most recent client made the switch to move to a "best-in-class" B2B Marketing platform vs. homegrown technology. Review Source NG Naina G. Senior Email Marketing Specialist Information Technology and Services Used the software for: 2+ years ### "Impactful Email Marketing Automation tool for Lead Nurturing & Engagement" December 8, 2022 5.0 Highly recommend the software for Email marketing practices and Landing pages. Pros Lead Lifecycle Management is the most likeable feature. I can design the entire journey of the campaign and leads as per the action on CTA & requests. Cons Steps can be reduced for designing the campaign or automated at various junctions in Email marketing nurture campaigns. Review Source LW Lauren W. Digital Marketing Lead Medical Devices Used the software for: 1-2 years ### "Sophisticated software supporting your marketing automation needs" September 4, 2023 5.0 Pros The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour. Cons The platform is quite technical and not very intuitive. It is a steep learning curve. Review Source Paleonum B. Marketing Biotechnology Used the software for: 6-12 months ### "Marketo Engage la meilleure " November 13, 2023 5.0 Mon expérience globale avec Marketo Engage est très bonne et je le conseillerai a toute personne pour améliorer la performance de sa structure et personnalisé ses clients. Pros Ce que j'ai le plus aimé chez Marketo Engage est le faite que les messages de marketing sont simple , compréhensible.Cela facilite le travail au marketeur lui permet d'être beaucoup plus rapide . Cons Ce que j'ai le moins aimé chez Marketo Engage est le faite que parfois l'envoie de message est un peu lent. Switched from [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) J'ai fait ce changement afin d'essayer de nouveau outils de travail. Review Source VR Verified Reviewer Senior Field Marketing Manager Computer Software Used the software for: 2+ years ### "Great variety of tools, not always user friendly " January 16, 2018 5.0 The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff. Pros The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature. Cons When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck. Review Source VR Verified Reviewer Content & Channel Specialist Pharmaceuticals Used the software for: 1-2 years ### "Lags everything I try to perform an action" June 6, 2022 4.0 Would have been a perfect tool if the developers can somehow make the user experience smoother. Pros A powerful tool with lots of useful features Cons User experience can help with a thorough revamp. The tool literally lags after every action I perform. Review Source Euphrem W. Rédacteur WEB - SEO Marketing and Advertising Used the software for: 6-12 months ### "Un logiciel très avantageux " July 3, 2023 5.0 Pros En termes de collaboration entre plusieurs équipes, Marketo Engage s'avère un outil complet. Il facilité notamment la fidélisation de ses clients et permet d'accroître ses revenus sans beaucoup de difficultés. Un logiciel que je recommande vivement. Cons Marketo Engage peut paraître un peu complexe pour les débutants à cause de ses fonctionnalités et de certaines options qui ne tiennent pas trop la route. Malgré ces quelques soucis, il se révèle comme un atout considérable à privilégier. Review Source VR Verified Reviewer Head of Growth Marketing E-Learning Used the software for: 2+ years ### "Powerful and Effective " May 17, 2022 4.0 Pros I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code. Cons The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source Carol L. Data analyst Chemicals Used the software for: 6-12 months ### "Take your marketing automation a notch higher with marketo" September 15, 2022 5.0 Pros The thorough analytics derived from marketo are vital when creating lead generation strategies. This has enabled us to be data oriented in all our decision making. Marketo also has comprehensive reports that give us direction on how to improve our sales and marketing so as to be ahead of our competition. Its integration with other products like sales and Microsoft apps is very helpful since it allows us to get a wholesome picture of our marketing processes. Cons The usability of marketo is not great and to learn how to use it takes time and adequate training. The prices of marketo tend to be high when you look at them side by side with similar tools. Although their reports are great I think they could do more to improve it by adding more features. Review Source VR Verified Reviewer Client Lead Marketing and Advertising Used the software for: 6-12 months ### "A fair platform for CRM engagement " April 2, 2024 4.0 A fair tool overall for all CRM needs This helps multitasking with other tools. Pros 1\. Easy to use and deploy 2. AI command is good 3. Mobile friendly 4. Safe to use keeping GDPR in mind Cons 1\. UX is average 2. Hard to integrate 3. Frequent updates required Review Source Steven M. Operations Support Specialist Financial Services Used the software for: 1-2 years ### "First platform for marketing automation" May 28, 2019 4.0 When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data. Pros The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences. Cons When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team. Review Source VR Verified Reviewer Content Marketing Program Manager Used the software for: 2+ years ### "Automates busy work... but creates more at the same time" May 21, 2018 3.0 Pros The good thing about Marketo is that it does automate a lot of emails and nurtures a prospect through the whole sales cycle. Since it's also one of the bigger marketing automation platforms, it also integrates fairly well with nearly all other marketing platforms/tools we use. Cons Marketo is so incredibly clunky. Just trying to edit a line in one email can take you up to 5 minutes. The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo. It's a bear to use but it's simply too much of a hassle to look for another provider. Review Source CM Cynthia M. Operations associate officer Financial Services Used the software for: 1-2 years ### "Marketo's Automation Mastery and Lead Management Excellence" January 15, 2024 5.0 We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement. Pros The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships. Cons Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups. Review Source Aubrey U. Director -Client Advocate Computer Software Used the software for: 2+ years ### "Used Marketo as a digital Marketing tool for Lead Gen" November 13, 2017 4.0 This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left Pros This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona Cons I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool Review Source VR Verified Reviewer Team Lead Marketing and Advertising Used the software for: 6-12 months ### "Good for Marketing Automation" August 10, 2022 5.0 Pros If you regularly work with any Adobe program, Marketo is your marketing automation tool. Very complete and useful. Cons It may be that if you have never worked with any tool related to Adobe, it will cost you a bit to get started initially, but it will be a matter of days. Review Source VR Verified Reviewer Marketing Coordinator Legal Services Used the software for: 1-2 years ### "Marketing Automation Powerhouse" August 27, 2019 5.0 Pros The face that Marketo syncs with Salesforce and Bizible information makes it our source of truth in many cases. I consume the information in Marketo rather than automating myself, but I find the folder system easy to navigate once you figure out your company's foldering/naming conventions. I like the way you view a 'person' in Marketo, which is more consistent than the lead vs. contact system in Salesforce. Cons While the folder (drop-down menu) system is relatively easy to get the hang of, the entirety of the program is a bit of a beast to master, even when you're just consuming the info within marketo (not building programs). It would be easy to get lost trying to look for detailed information. Luckily we have a Marketo expert who can help and finds it easy to get us the information we need. Review Source LC Louis C. Project Manager Computer Hardware Used the software for: 6-12 months ### "Our team has found Marketo an essential tool to organize and to optimize new customer relationships" September 26, 2019 4.0 Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads. Pros We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting. Cons We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful. Reason for choosing Marketo Engage Marketo offered complete processes and an easier to use user dashboard and interface when attempting to capture and engage quality client leads. Review Source Reto S. Project Manager Information Technology and Services Used the software for: 6-12 months ### "Full Power Marketing Automation " December 21, 2015 5.0 With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud) Pros Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running. Cons If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.