--- title: "Page 4 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 4 - Is Marketo Engage the right Lead Management solution for you? Explore 720 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/?page=4" page_type: "reviews" language: "en" publication_date: "2026-10-29" --- Marketo Engage 4.3 (722) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 29th, 2026 # Page 4 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 76-100 of 722 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Álvaro M. Freelance Used the software for: Less than 1 year ### "Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa" May 15, 2023 4.0 En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno" Pros Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece. Cons La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo. Review Source Instructional Technology Coordinator Instructional Technology Coordinator Used the software for: 1-3 years ### "Easy and effective saas marketing" February 22, 2022 5.0 Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive! Pros I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected. Cons I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Review Source Software Engineer Used the software for: 1-3 years ### "Marketo: An Ultimate Platform for marketing!" August 20, 2018 4.0 Pros The reason why I referred the application as an ultimate platform is that it gathers all information about your digital marketing campaigns emails, online forms, marketing material etc. at a single place. It is a user-friendly interface which is easily understandable by you and it has a very brilliant capability of automating almost everything. In this, one can build a variety of things like email templates, landing pages, etc. It supports multi-touch campaigns and multichannel. It is broad and very useful for CRM Integration and most importantly Analytics. It increases efficiency in a variety of ways (like the ability to create a tokenized template) as well as its Lead management process is also brilliant!! Its capabilities are very vast, Comprehensive campaigns capabilities are one of them. Cons Here are a few cons which shouldn’t be ignored. Reporting of Analytics of Marketo is very bad and in addiction smart list designs are not flexible and it is very difficult to design them. Most importantly it is not within the range of all types of people, as its rates are little bit higher. Its interface should be improved for new users as well as some software bugs should also be fixed regarding auto-saving. It loads the previewing list very slowly. Its Spam Identification feature also very poor as well as email and landing page analytics are also not enough. But at last, I want to say that the major issue with it, is regarding its speed of loading the application which needs a lot of improvement Review Source Marketing Programs Manager Used the software for: 1-3 years ### "Impressive and efficient" December 21, 2017 5.0 Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly. Pros Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018! Cons As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress. Review Source Senior researcher Used the software for: 1-3 years ### "All-in-one marketing and lead generation solution" March 28, 2024 5.0 Pros I like that the tool provides a centralized and flexible solution to handle email marketing and lead generation Cons The learning curve is complex especially to people new to marketing. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) Review Source Research Assistant Used the software for: 1-3 years ### "Effective and centralized email marketing and engagement tracking solution " May 2, 2024 5.0 The experience has been superb and we have been able to reach a wide audience in email marketing and tracking our engagements. Pros I like that Marketo Engage is easy to use and effective in reaching a wide audience in email marketing and tracking engagements. Cons The only downside is that customizing templates might require some level of expertise and experience. Review Source Junior researcher Used the software for: 1-3 years ### "Pros and cons of Marketo Engage" April 8, 2024 5.0 Pros i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement. Cons The user interface is relatively not friendly and might be challenging for new users. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/) Review Source Operaio Used the software for: Less than 1 year ### "Marketo Engage marketing post" February 5, 2024 4.0 Tutto sommato un buon software per la gestione di post sui social con molte funzionalità a disposizione per ottimizzare le proprie campagne Pros Mi piace di Marketo Enagage la gestione dei post con molte funzioni per la creazione Cons Marketo e un po costoso rispetto ad altre piattaforme Switched from [SendX](https://www.capterra.com/p/158112/SendX/) Review Source pJ piyush J. Developer Used the software for: 1-3 years ### "Great email marketing tool with best in class functionalities and analytics" April 7, 2024 5.0 Overall its a great tool with powerful AI and analytics features. Pros Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards. Cons Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well. Review Source Francois Pascal N. Service provider Used the software for: Less than 1 year ### "Adobe Marketo Engage is the world's leading marketing automation platform." June 19, 2023 5.0 Pros This tool enables you to collect rich, up-to-date customer data, personalize your campaigns, automate your campaigns, share content and much more. Cons It is not recommended for new businesses just starting out, as it is costly. Switched from [Datananas](https://www.capterra.com/p/146879/Datananas/)[Positive User](https://www.capterra.com/p/225129/Usercom/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source FF Federico F. IT Manager Used the software for: 1-3 years ### "Marketo Engage Is a Reliable Marketing Solution" April 15, 2024 5.0 Pros Marketo Engage has effective capabilities. I like the friendliness of Marketo Engage. Cons I do not dislike Marketo Engage at all. Marketo Engage is super amazing. Review Source Growth Used the software for: 1-3 years ### "Powerful but steep learning curve" September 1, 2023 4.0 Pros Salesforce sync is more robust and configurable than hubspot. Ability to assign period costs to marketing campaigns Cons The interface for a full featured product is very complicated. UI could be improved with quick wins streamlined ui Review Source Ruth B. Marketing Automation and Website Manager Used the software for: 3-5 years ### "Customizable to Your Business" June 23, 2020 5.0 Pros Marketo is robust and can be configured to meet most business cases. It integrates well with many systems/services. For example, Marketo integrates better with Salesforce than Salesforce Marketing Cloud. There is a solid user group/community. Things like Content AI and Web Personalization take personalization across your digital marketing to the next level. Training is required to use a lot of features. Cons You have to build your own preference center. This doesn't come out-of-the-box. UI is bad, and Marketo Sky will help fix this, but it's taking forever for Marketo Sky to get to a point where I can actually use it. Many features do cost extra but you can pick and choose. Landing page templating is lacking without a dedicated devloper. Switched from [Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Reasons for choosing Marketo Engage Robust enterprise solution that can be customized Review Source Kanad M. Sales & marketing operations executive Used the software for: Less than 1 year ### "One of the best marketing automation platform out there" February 7, 2022 5.0 Pros There are a couple of extraordinary features about Marketo that I like. For example, I can use tokens for almost everything. That way, if I want to make a change, I can change the token and won't need to change the entire campaign. Another important thing is that Marketo can automate a broad range of online and offline marketing activities like emails, webcasts, trade shows, etc. Cons Marketo has a longer learning curve. It has lots of features and it takes time to learn and master every aspect of the platform. Reasons for choosing Marketo Engage Prior experience/training on the Marketo platform Review Source Solutions Manager Used the software for: 3-5 years ### "Basic Use Cases are Great. Integrations with other systems, - less so" September 18, 2023 3.0 Basic use case has been great. Integrating with other systems - less so. Pros Basic email marketing and marketing automation tasks can be accomplished with minimal assistance from the technical team. Cons Pricing is by record in the DB, so you have to either pay for records that you are not doing anything with, or build a mechanism to move them in and out.Integrations with other systems are troublesome and rarely work as expected. For example, Microsoft Dynamics has a connector, but it only works if the record doesn't already exist in Marketo. Defining an audience in Dynamics for use in Marketo then has to be a hand-coded affair. Very annoying. Review Source Marketing Associate Used the software for: Less than 1 year ### "Features aren't worth the difficulty " November 24, 2021 3.0 I had a negative experience working daily in Marketo for 6 months. I'm sure it's useful for some companies, but the average business can't possibly make it work for them. Pros Marketo has a huge amount of features, like very specific reporting, integration with various platforms, robust list building, and more. I managed a very large volume of interconnected campaigns on Marketo, and it was pretty effective at doing whatever we needed to, once we figured it out. Cons There is a higher learning curve with Marketo than any other of the many email marketing platforms I've used in my experience. Clients were never, ever able to handle it on their own. It sucked up a lot of my time, which would not be the case for a platform like MailChimp. Marketo has more capabilities, but it's not practical for the average business to manage. There are many, many things it cannot do that are pretty standard on other platforms: adding emojis to emails, not crashing constantly, effective merge fields, having flexible templates, communicating what errors are when something doesn't work, etc. It caused much, much more trouble than it was worth. I don't even have confidence that the data we pulled from it was accurate either. Review Source Yosué V. Diseñador Web Used the software for: Less than 1 year ### "La herramienta perfecta para empresas de diseño web, SEO y marketing" October 16, 2023 5.0 Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof) Pros La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel Cons Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads Review Source Ogarekpe I. Implementation Engineer Used the software for: 1-3 years ### "Superb tool to transform your marketing efforts" March 20, 2024 5.0 This tool is a game changer in elevating your marketing efforts and driving engagement. Pros It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks. Cons Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately. Review Source GP George P. Construction Manager Used the software for: 1-3 years ### "Marketo Engage Is So Powerful and Accurate" April 26, 2024 5.0 Pros The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable. Cons Marketo Engage does not have flaws. I do not dislike Marketo Engage at all. Review Source Marketing Campaign Coordinator Used the software for: 1-3 years ### "Marketo's Analytics provide lots of useful data for informing future marketing decisions" May 10, 2018 4.0 Pros I like the wide range of reports and data that are available. Everything from email performance to program ROI to opportunity insights are available through Marketo's Analytics software. I use it most often to look at email deliverability and program membership. There are a lot of different ways you can break down email sends and being able to look at everything from subject line interaction by job category to program ROI by attendance status is very useful in determining campaign effectiveness. Cons There's kind of a learning curve and a lot of different views and reports to get accustomed to, but once you spend some time in each of the reports it gets pretty easy to anticipate what you'll need to answer any given question you may get. There is some overlap between Marketo Analytics and what our department pulls from Salesforce, but there is still a lot of use in Marketo Analytics data. Review Source Director, Marketing Automation Used the software for: 3-5 years ### "Strong Platform for B2B Marketing" May 11, 2022 5.0 I have helped clients (and our own internal org) plan, automate and execute their marketing with Marketo for over 6 years. During this time, I have also worked with other B2B and B2C Marketing Automation tools and find Marketo to the right combination of powerful, relatively easy to use (you don't have to spend thousands of dollars to master) and flexible. Pros It is a good balance of standard features and the ability to customize . Cons If you need to change your native CRM connection, you have to migrate to a new instance, which is usually very costly and time-consuming. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/) Most recent client made the switch to move to a "best-in-class" B2B Marketing platform vs. homegrown technology. Review Source NG Naina G. Senior Email Marketing Specialist Used the software for: 3-5 years ### "Impactful Email Marketing Automation tool for Lead Nurturing & Engagement" December 12, 2022 5.0 Highly recommend the software for Email marketing practices and Landing pages. Pros Lead Lifecycle Management is the most likeable feature. I can design the entire journey of the campaign and leads as per the action on CTA & requests. Cons Steps can be reduced for designing the campaign or automated at various junctions in Email marketing nurture campaigns. Review Source Lauren W. Digital Marketing Lead Used the software for: 1-3 years ### "Sophisticated software supporting your marketing automation needs" September 4, 2023 5.0 Pros The integration between Marketo Engage and SFDC is crucial to our business when determining our campaign audience, as well as tracking their interactions to understand customer behaviour. Cons The platform is quite technical and not very intuitive. It is a steep learning curve. Review Source Marketing Used the software for: Less than 1 year ### "Marketo Engage la meilleure " November 17, 2023 5.0 Mon expérience globale avec Marketo Engage est très bonne et je le conseillerai a toute personne pour améliorer la performance de sa structure et personnalisé ses clients. Pros Ce que j'ai le plus aimé chez Marketo Engage est le faite que les messages de marketing sont simple , compréhensible.Cela facilite le travail au marketeur lui permet d'être beaucoup plus rapide . Cons Ce que j'ai le moins aimé chez Marketo Engage est le faite que parfois l'envoie de message est un peu lent. Switched from [GoTo Meeting](https://www.capterra.com/p/163332/GoToMeeting/) J'ai fait ce changement afin d'essayer de nouveau outils de travail. Review Source Senior Field Marketing Manager Used the software for: 3-5 years ### "Great variety of tools, not always user friendly " January 18, 2018 5.0 The Marketo consultant we engaged with (paid) was great. They have very knowledgeable team members on the staff. Pros The interface mimics other day-to-day programs such as emails or file folders. So that makes it relatively easy to organize your campaigns and find them again. And there is a lot of flexibility built in once you get started. You can move campaigns around, bring in other pieces, clone items, upload relatively easily, etc. I also really like the auto-save feature. Cons When a process flow is broken, there are no hints or indications as to why. On a few occasions the program has given me error messages (the good old band-aid on the screen) for reasons I'm not ever able to figure out. While they do offer some basic training for new users, anything beyond that is a charge. And my experience with the community responses hasn't been great. When you have a very specific and detailed program, it's tough for other people to be able to understand where you're stuck. So often times the answers people provide are not enough to help me get un-stuck. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.