# Page 5 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 5 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 101-125 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Program Marketing Specialist Computer Software Used the software for: 6-12 months ### "A powerful tool" July 11, 2018 5.0 Pros Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo! Cons Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve. Review Source VR Verified Reviewer Marketing Associate - Digital and Technical Marketing Non-Profit Organization Management Used the software for: 2+ years ### "Great at automation, good community support, needs a better email and landing page builder" October 25, 2018 4.0 Pros For email automation, Marketo is a very robust platform. For creating engagement programs and smart campaigns, I have never had any limitations from Marketo. If it can't be done via the GUI, you can script it using Velocity. The Marketo community is very helpful and you can typically get answers for almost anything there. Cons The landing page and email builder needs to be better. I find myself spending a lot of time in html even when I use the packaged templates for emails. A true drag and drop email editor would make building emails much easier. Review Source VR Verified Reviewer Digital marketing specialist Semiconductors Used the software for: 2+ years ### "Marketo is a beast" January 3, 2020 3.0 It’s been really hard to learn everything but I’m starting to feel a little more confident. Pros Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company. Cons I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Marketo Engage Price and training Review Source VR Verified Reviewer Digital Strategy Marketing and Advertising Used the software for: 2+ years ### "Very robust Marketing Automation platform" December 19, 2018 4.0 Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations. Pros Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless. Cons Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve. Review Source VR Verified Reviewer Marketing and communications manager Marketing and Advertising Used the software for: 6-12 months ### "Markato, marketing automation done easy" September 21, 2018 4.0 Pros Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports. While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations. Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place! Cons It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders. Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it. Review Source VR Verified Reviewer SEO Manager Chemicals Used the software for: 1-2 years ### "Fully Featured Marketing Automation Platform Targeted at Enterprise Companies" July 12, 2022 4.0 Marketo is an excellent platform for our marketing automation efforts, centralizing email, lead management, landing page creation, and many other functions. Pros Since it is now an Adobe product, 'plays nice' in the Adobe ecosystem. Since my company is an 'Adobe shop,' Marketo integrates well with AEM and our other platforms. The tool itself has a clean and well-designed UI, which is especially helpful given the breadth of features and functionality it packs in since everything is easy to find. Cons The platform can be fairly slow at times, which becomes frustrating. I notice this most when I am using the campaign creation areas of the platform. And although the UI is well laid-out, it can get a bit cluttered when using multiple modules at once. Review Source ML Mark L. Writer Writing and Editing Used the software for: I used a free trial ### "Self sufficient automation" March 21, 2023 4.0 Overall has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work. Pros is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising. Cons excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring. Review Source VR Verified Reviewer Computer Engineer Computer Software Used the software for: 1-2 years ### "good comprehensive marketing automation software" April 16, 2023 4.0 Pros Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency Cons May require customization to fit specific business needs, which can be time-consuming and costly Review Source PK Paulette K. Credit Risk Analyst Financial Services Used the software for: 1-2 years ### "Drive a dynamic marketplace with viable marketing strategies with this platform " February 13, 2024 5.0 Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing. Pros Good lead conversion rates are achieved in our company, thanks to 's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration. Cons Optimizing marketing campaigns within may require significant time, Review Source VR Verified Reviewer Strategic Marketing Operations Manager Internet Used the software for: 2+ years ### "Does it all!" July 10, 2018 5.0 Increased demand generation and marketing-driven pipe. Pros The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation. Cons Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained. Review Source VR Verified Reviewer Therapy Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Clunky with Poor Customer Support" August 15, 2016 3.0 My company used Marketo across a small team for about 2 years. Implementation and training were lacking, which contributed to a lot of our problems. Designing emails and landing pages within the application requires a higher level of coding/design skills than other similar applications. We always had difficulty with formatting. Workflows are not very intuitive and it viewing your campaigns at a high level is impossible. However, we were happy with our SFDC integration and were able to mail to very large lists without issue. We switched to Hubspot a year ago and it is easier to use, but Marketo is better if you have a larger database. Pros Great for a large database No flags when sending emails to large lists Priced appropriately Cons Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account Clunky interface Review Source VR Verified Reviewer Email Automation Manager Computer Software Used the software for: 1-2 years ### "Complicated and Robust " July 16, 2019 5.0 Pros Marketo is literally the most advanced platform I've used for lead gen and automation. You can accomplish pretty much anything you can think up. There is a lot of support in the Marketo forums that will help you solve Marketo's complex software. Cons Customer service is terrible. I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times. No visual flow charts. Overall, it's a very complex software with a steep learning curve. Review Source Heather C. Associate Email Marketing Manager Consumer Services Used the software for: 1-2 years ### "Can't say enough good things!" January 11, 2018 5.0 I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role. Pros The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting. Cons I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing. Review Source IF Imad F. Marketing Specialist Construction Used the software for: 2+ years ### "Great for all businesses" September 27, 2020 4.0 Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube. Pros Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it. Cons You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it. Switched from [Keap](https://www.capterra.com/p/76390/Infusionsoft/) The old software was just too basic compared to Marketo Review Source James N. Business Development & Marketing Computer Software Used the software for: 1-2 years ### "I used Marketo for over a year and it was not very user friendly" July 25, 2018 3.0 Pros Marketo seems like it is a good option for large companies and developers. We successfully ran webinars through the automation functionality and thought their support staff were nice. Cons Compared to the CMS I am using now, Marketo is very cumbersome and archaic. Marketo was very hard to get up and running on. It is very difficult to find user help articles when you need to find out how to do something. Much of the content is supplied by Marketo users rather than the company itself and ends up being very technical and hard to understand for anyone outside of being a developer. If you are new to marketing automation, I would not recommend this product. Review Source Jason C. Email Marketing Specialist Financial Services Used the software for: 2+ years ### "Great to use for basic reporting" November 24, 2018 3.0 If you want to see how your email performed, then Marketo Analytics provide the metrics. However, you might find it a challenge to try to understand more than that (conversions, web page views) Pros \- easy to use when it comes to getting email performance - easy to replicate reports - able to customize the columns you want exported - easy to share various of reports Cons \- slow to load reports when trying to segment - find reporting to be simple, limited filtering - unable to easily see performance and conversion in the same report Review Source QW Quinn W. Sales and Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "Excellent for all businesses." April 4, 2023 5.0 Pros is a robust and easy-to-use digital marketing platform. It has a slew of automated and customizable features, as well as advanced lead generation and customer support. The system is simple to use and provides excellent feedback on marketing results. Cons The complexity of the user interface and the lack of customization options bothered me. Some features appeared to be hidden or difficult to find as well. Furthermore, I discovered that the amount of data and metrics available was limited when compared to other marketing automation tools. Review Source Gianni N. Mark Ops Specialist Computer Software Used the software for: 1-2 years ### "Great segmentation but very slow loading time" May 8, 2021 3.0 Overall, not very satisfied with Marketo. Although it gets the job done, I believe there is a lot of room for growth in this space of account-based marketing. Pros Data management and campaign nurturing. The smart list and flow builders our team uses to for segmentation is a tremendous help. Without the automation of these key features, I don't believe our marketing efforts would be very valuable to the company. Cons Slow loading times. Our company has many campaign/programs built on a daily bases. We also have our Marketo Database integrated with our CRM. Although the massive amount of data is causing the back-logs, it's not to say this can't be improved. Review Source RT Rachel T. Content Marketing Manager Management Consulting Used the software for: 2+ years ### "Makes Small Teams Seem Big" December 20, 2017 5.0 The Marketo community is great and one of the highlights of working with this software. The support is robust and effective. While the aesthetic aspects of the forms, landing pages, and emails leaves something to be desired, it is more than made up for in overall functionality. Pros We have a really small marketing team, but we are able to create quality, complex nurture streams easily with Marketo. It also gives us valuable insight into who is engaging with our website and our emails. We couldn't imagine running our marketing with anything else. Cons While the functional aspects of Marketo are great, they are lacking in some areas like form design and ease of use for designing emails and landing pages. They have tried to improve all three but continue to fall short compared to other tools. You will have to have someone who knows how to do some basic coding if you want to go beyond their most basic templates. Review Source VR Verified Reviewer Client Success Manager, Enterprise Integrations Internet Used the software for: 2+ years ### "Easy to use marketing automation - not the most powerful" December 8, 2019 4.0 It’s easy to use, and if you have pretty straightforward automation needs, it will get the job done. Pros Marketo is really easy to use. The basic structure of the system is quite easy to grasp because it’s simple. The UI is also very navigable which makes it quick and easy to make your way around the system. Cons I don’t feel that Marketo is the most powerful marketing automation system out there. If you need super granular targeting or advanced actions, this may not be the system for you. Review Source SL Stephanie L. Account Manager Marketing and Advertising Used the software for: 6-12 months ### "A little bit outdated but gets the done job" June 26, 2023 4.0 has been our go-to E-mail tool for years and that probably won't change anytime soon. Overall a positive experience. Pros Marketo is a powerhouse when it comes to our email marketing campaigns. We exclusively use this tool to create smart lists and templates for our email campaigns. It's relatively easy to use. Cons has a super outdated interface and a high learning curve for new users. I'd like to see the UI become a little more intuitive. Some of the features like "SEO" for example, are relatively limited in the data they provide. Review Source sU sowmya U. Sr Digital Marketing Strategist Information Technology and Services Used the software for: 2+ years ### "One of the best Marketing Automation Tool!" August 26, 2021 5.0 Overall Marketo is one stop for all the digital marketing activities, database, and analytics. I simply love it! Pros Easy to use, One solution for all the marketing leads, nurturing campaigns, pulling different reports, and ROI calculation. Integration with different tools like salesforce etc., makes it even easier for the marketing activities. Cons Sometimes it gets trickier to create programs and a smart list. Too many filter options might be confusing. Review Source JT Jamie T. Digital Marketing Manager Food & Beverages Used the software for: Less than 6 months ### "Provides a comprehensive solution for creating and managing sophisticated marketing campaigns" May 21, 2024 5.0 Adobe provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization. Pros Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources. Cons High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support. Review Source AL Afef L. commercial Cosmetics Used the software for: 2+ years ### "Une plateforme fonctionnelle et complète." January 6, 2024 4.0 La plateforme s'est révélée extrêmement bien conçue et a été d'une grande utilité pour la gestion de nos campagnes d'e-mailing, en particulier lors du lancement de nos nouveaux produits. Pros C'est dans la gestion des leads que la plateforme offrait plusieurs fonctionnalités avancées. Cons Le prix était relativement élevé comparé à d'autres plateformes du même niveau Review Source VR Verified Reviewer Computer Engineer Computer Software Used the software for: 1-2 years ### "Comprehensive Marketing Automation" May 16, 2023 4.0 Pros offers lead management, email marketing, lead nurturing, campaign management, analytics, and more. It provides a robust set of tools to streamline and automate marketing processes. Cons can be complex, especially for new users or organizations without prior experience with marketing automation platforms. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.