--- title: "Page 5 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Page 5 - Is Marketo Engage the right Lead Management solution for you? Explore 720 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/?page=5" page_type: "reviews" language: "en" publication_date: "2026-10-29" --- Marketo Engage 4.3 (722) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 29th, 2026 # Page 5 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 101-125 of 722 available reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Content & Channel Specialist Used the software for: 1-3 years ### "Lags everything I try to perform an action" June 7, 2022 4.0 Would have been a perfect tool if the developers can somehow make the user experience smoother. Pros A powerful tool with lots of useful features Cons User experience can help with a thorough revamp. The tool literally lags after every action I perform. Review Source Rédacteur WEB - SEO Used the software for: Less than 1 year ### "Un logiciel très avantageux " July 4, 2023 5.0 Pros En termes de collaboration entre plusieurs équipes, Marketo Engage s'avère un outil complet. Il facilité notamment la fidélisation de ses clients et permet d'accroître ses revenus sans beaucoup de difficultés. Un logiciel que je recommande vivement. Cons Marketo Engage peut paraître un peu complexe pour les débutants à cause de ses fonctionnalités et de certaines options qui ne tiennent pas trop la route. Malgré ces quelques soucis, il se révèle comme un atout considérable à privilégier. Review Source Head of Growth Marketing Head of Growth Marketing Used the software for: 3-5 years ### "Powerful and Effective " May 18, 2022 4.0 Pros I loved how granular I could dig into lead sources, seeing exactly where a lead came from by tracing the URL. I also liked how easy it was to tweak landing page or email template code. Cons The price makes it unaffordable for many companies. We had great support and then they transferred support overseas and support quality went down. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Review Source Carol L. Data analyst Used the software for: Less than 1 year ### "Take your marketing automation a notch higher with marketo" September 23, 2022 5.0 Pros The thorough analytics derived from marketo are vital when creating lead generation strategies. This has enabled us to be data oriented in all our decision making. Marketo also has comprehensive reports that give us direction on how to improve our sales and marketing so as to be ahead of our competition. Its integration with other products like sales and Microsoft apps is very helpful since it allows us to get a wholesome picture of our marketing processes. Cons The usability of marketo is not great and to learn how to use it takes time and adequate training. The prices of marketo tend to be high when you look at them side by side with similar tools. Although their reports are great I think they could do more to improve it by adding more features. Review Source Client Lead Used the software for: Less than 1 year ### "A fair platform for CRM engagement " April 8, 2024 4.0 A fair tool overall for all CRM needs This helps multitasking with other tools. Pros 1\. Easy to use and deploy 2. AI command is good 3. Mobile friendly 4. Safe to use keeping GDPR in mind Cons 1\. UX is average 2. Hard to integrate 3. Frequent updates required Review Source Steven M. Operations Support Specialist Used the software for: 1-3 years ### "First platform for marketing automation" May 29, 2019 4.0 When we used Marketo it was functional for what we were looking for but also a bit sterile. There also seemed to be a level of IT knowledge needed to use the software effectively. Overall though, we were able to distribute targeted email blasts and the analytic and reporting portions of Marketo were very helpful in analyzing the data. Pros The software allowed us to easily collect information, group it and send out targeted marketing blasts to the recipients. The drag and drop interface worked very well and allowed us to implement some logic into the queries we ran to extract the data. We were also able to schedule email blasts so that we did not send out too many at one time overloading our targeted audiences. Cons When we first used Marketo we sometimes had issues with URLs working correctly when copied into the email templates. Also when the software first came out we felt it was a bit technical where we could not just assign a marketing person to plan, create, and implement an email blast. The marketing person had to work with someone who had an IT background (our product management team at the time was full of such people). This lead to email blasts being done by the product managers or someone else in the product management team. Review Source Content Marketing Program Manager Used the software for: 3-5 years ### "Automates busy work... but creates more at the same time" May 28, 2018 3.0 Pros The good thing about Marketo is that it does automate a lot of emails and nurtures a prospect through the whole sales cycle. Since it's also one of the bigger marketing automation platforms, it also integrates fairly well with nearly all other marketing platforms/tools we use. Cons Marketo is so incredibly clunky. Just trying to edit a line in one email can take you up to 5 minutes. The look and feel of it is also stuck in the 90s. They don't provide any decent templates so my team is often forced to look elsewhere and then integrate email and landing page templates with Marketo. It's a bear to use but it's simply too much of a hassle to look for another provider. Review Source CM Cynthia M. Operations associate officer Used the software for: 1-3 years ### "Marketo's Automation Mastery and Lead Management Excellence" January 16, 2024 5.0 We can develop focused and interesting campaigns thanks to its personalisation features, which greatly raises customer engagement. Pros The comprehensive lead tracking and scoring solution provided by Marketo's lead management capabilities is exceptional. Our campaigns can be customised based on the unique behaviours and preferences of each customer thanks to Marketo's personalisation features, which produce more relevant and engaging relationships. Cons Its campaign cloning options are not very flexible, particularly when duplicating more complex campaigns with different assets and setups. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Review Source Director -Client Advocate Used the software for: 3-5 years ### "Used Marketo as a digital Marketing tool for Lead Gen" November 14, 2017 4.0 This gives you insight into what prospects are interested in and gives your warm leads because when you contact the prospect you already know what is important to them based on the digital foot print they left Pros This is a great tool to have to track the digital footprints of a prospect. When they go to your web site you see ever click and with analytics it gives you a great snap shot of perspective buyers and persona Cons I cant say I disliked anything. I wish the web and social came together in a one package maybe because the 2 tools together are powerful. The Marketo Social gives a snapshot of what perspective buyers are saying about you on social media and with advanced analytics its a powerful tool Review Source Team Lead Used the software for: Less than 1 year ### "Good for Marketing Automation" August 18, 2022 5.0 Pros If you regularly work with any Adobe program, Marketo is your marketing automation tool. Very complete and useful. Cons It may be that if you have never worked with any tool related to Adobe, it will cost you a bit to get started initially, but it will be a matter of days. Switched from [CleverTap](https://www.capterra.com/p/155737/CleverTap/) Review Source Marketing Coordinator Used the software for: 1-3 years ### "Marketing Automation Powerhouse" August 28, 2019 5.0 Pros The face that Marketo syncs with Salesforce and Bizible information makes it our source of truth in many cases. I consume the information in Marketo rather than automating myself, but I find the folder system easy to navigate once you figure out your company's foldering/naming conventions. I like the way you view a 'person' in Marketo, which is more consistent than the lead vs. contact system in Salesforce. Cons While the folder (drop-down menu) system is relatively easy to get the hang of, the entirety of the program is a bit of a beast to master, even when you're just consuming the info within marketo (not building programs). It would be easy to get lost trying to look for detailed information. Luckily we have a Marketo expert who can help and finds it easy to get us the information we need. Review Source Project Manager Project Manager Used the software for: Less than 1 year ### "Our team has found Marketo an essential tool to organize and to optimize new customer relationships" October 1, 2019 4.0 Our review focused on the process of discovery relative to our website and front line presentations to the market prospect visitors. However , Marketo Software covers the complete spectrum of marketing and prospect lead generation. Its almost intelligent interaction with prospects allows our team great confidence in engaging and in capturing quality leads. Pros We loved the Marketo's ability to rate and analyze our web pages and in addition to recommend tactics to boost our site's search ability. This is a vital feature specification on the marketing side. This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags. We also employ Marketo's ability to collect information from prospective visitors to our site and with its tools which customize the visitors experience based the application's unique reaction to visitor company size and industry sector as well as inquiry behavior while interacting. Cons We hoped the customer service hours to be more robust and available as we work late hours and over seas times. This is a small complaint in the over all scheme and we rate Marketo as a fine product . The online support resources are helpful. Reasons for choosing Marketo Engage Marketo offered complete processes and an easier to use user dashboard and interface when attempting to capture and engage quality client leads. Review Source Reto S. Project Manager Used the software for: Less than 1 year ### "Full Power Marketing Automation " December 21, 2015 5.0 With Marketo you have a Marketing Automation Suite is great to create straight forward lead capturing campaigns but also sophisticated marketing campaigns with dynamic content and multi-dimensional campaigns. It is a full Marketing Platform with a lot of features to save time and crate successful campaigns. It works fine with Salesforce CMR and SAP C4C (Cloud) Pros Customer Support and Training. Never had such a professional, but also demanding introduction. But they know, why they are doing it. The Platforms possibilities are huge and will provide the success you need to afford it. Almost everything is possible. Each step of a campaign can be adjusted. You can create your own reports at any stage in the campaign. To copy a whole campaign, including landing pages, flows and all e-mails take just a few clicks. But what is really impressive; to adjust the copied campaign to it’s new date, location a.o. it’s another click and you are up and running. Cons If it is your first Marketing Automation Software, go and hire a consultant. It is hard to get into the system, if this topic is new for you. There are a few decision you have to take (structure) in an early stage that will cause more work if there are wrong or just missed. Also because of its flexibility it is hard to understand and at it first few rather complex than logical. You definitely need do invest time to get it up and running. Review Source Program Marketing Specialist Used the software for: Less than 1 year ### "A powerful tool" July 12, 2018 5.0 Pros Marketo has an unbelievable amount of functionality that allows us to manage our leads and easily automate and track success of all our marketing campaigns. We have been able to add more levels of tracking and logic to our campaigns than we were able to do with our previous marketing automation tool. There is probably so much that I haven't yet discovered but am looking forward to finding out as I continue to use the tool more. The customer support and user support portal have been very helpful for us in finding solutions to our challenges, as there is so much functionality and sometimes so many ways to do 1 task that it's helpful to get advice on which is the best way to do it. I'd highly recommend Marketo! Cons Because there is so much functionality (atleast compared to the automation tool we used to use), there was a steep learning curve for our team but the customer support was really helpful in getting us over this curve. Review Source Marketing Associate - Digital and Technical Marketing Used the software for: 3-5 years ### "Great at automation, good community support, needs a better email and landing page builder" October 6, 2025 4.0 Pros For email automation, Marketo is a very robust platform. For creating engagement programs and smart campaigns, I have never had any limitations from Marketo. If it can't be done via the GUI, you can script it using Velocity. The Marketo community is very helpful and you can typically get answers for almost anything there. Cons The landing page and email builder needs to be better. I find myself spending a lot of time in html even when I use the packaged templates for emails. A true drag and drop email editor would make building emails much easier. Review Source Digital marketing specialist Used the software for: 3-5 years ### "Marketo is a beast" January 6, 2020 3.0 It’s been really hard to learn everything but I’m starting to feel a little more confident. Pros Marketo has the ability to do so many things which is a pro and con. It takes a while to get the hang of things but Marketo can really make this happen for your company. Cons I wish Marketo was more visual. It’s sometimes hard to get from start to finish on a project without realizing how you May be affecting other campaigns and lead funnels. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reasons for choosing Marketo Engage Price and training Review Source Digital Strategy Used the software for: 3-5 years ### "Very robust Marketing Automation platform" December 20, 2018 4.0 Overall, Marketo is an extremely robust tool. It really helps marketers meet their needs, and also consider different ways to perform campaign operations. Pros Marketo allows you the flexibility to do a lot with your marketing campaigns. The Smart Campaign logic alone can accomplish so much, the possibilities are (nearly) endless. Cons Visually, it is outdated. (Even with their beta rollout of Marketo Sky, it's still lacking an ease-of-use.) I would really like to see a more visual interface for Smart Campaigns especially. Also, the response time when attempting to switch between different Marketo instances is at a snail's pace.. I'd love to see that improve. Review Source Marketing and communications manager Used the software for: Less than 1 year ### "Markato, marketing automation done easy" September 25, 2018 4.0 Pros Within our company, we used Marketo for campaign execution, lead collection and management, and creating reports. While it took us some time to set it up, between planning, configuration, once all of that was done, and we finished the onboarding programme to our marketeers and stakeholders (around 3 months from day 1 to the final onboarding). Marketo had become part of the spine of our operations. Did I mention the very active and friendly online community? They are what made us fall in love with the tool in the first place! Cons It took our marketing team (especially the junior staff) some time to learn it and even more time for our non-marketing stakeholders. Some features like the overall activity of all the leads are still not implemented directly, the community helped us figure out ways around missing features and what other software we could use to compliment Marketo, which kind off made up for it. Review Source ML Mark L. Writer Used the software for: I used a free trial ### "Self sufficient automation" March 22, 2023 4.0 Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work. Pros Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising. Cons Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring. Review Source Computer Engineer Used the software for: 1-3 years ### "good comprehensive marketing automation software" April 17, 2023 4.0 Pros Offers advanced analytics and reporting to measure marketing performance and RO and integrates with other software systems to enhance data sharing and workflow efficiency Cons May require customization to fit specific business needs, which can be time-consuming and costly Switched from [Act-On](https://www.capterra.com/p/103468/Act-On/) Review Source PK Paulette K. Credit Risk Analyst Used the software for: 1-3 years ### "Drive a dynamic marketplace with viable marketing strategies with this platform " May 16, 2024 5.0 Marketo is a reliable tool for optimizing and identifying actionable insights for strategic marketing. Pros Good lead conversion rates are achieved in our company, thanks to Marketo Engage's powerful lead management features. Due to its numerous integrations, it offers us a unified marketing ecosystem while expediting data flow and team collaboration. Cons Optimizing marketing campaigns within Marketo Engage may require significant time, Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Review Source Strategic Marketing Operations Manager Used the software for: 3-5 years ### "Does it all!" July 12, 2018 5.0 Increased demand generation and marketing-driven pipe. Pros The interface is really easy to use. It also can accomplish A LOT - nurture, email, lead scoring, landing page and form creation, reporting. This is a great one-stop-shop when you're getting into marketing automation. Cons Our database made the program slow. Most of the time I felt like I was working faster than the application. Additionally, it's a REALLY powerful tool, which can be overlooked with the ease of use. Make sure that whoever is in the system has the correct permissions and is properly trained. Review Source Therapy Marketing Manager Used the software for: 1-3 years ### "Clunky with Poor Customer Support" August 15, 2016 3.0 My company used Marketo across a small team for about 2 years. Implementation and training were lacking, which contributed to a lot of our problems. Designing emails and landing pages within the application requires a higher level of coding/design skills than other similar applications. We always had difficulty with formatting. Workflows are not very intuitive and it viewing your campaigns at a high level is impossible. However, we were happy with our SFDC integration and were able to mail to very large lists without issue. We switched to Hubspot a year ago and it is easier to use, but Marketo is better if you have a larger database. Pros Great for a large database No flags when sending emails to large lists Priced appropriately Cons Terrible customer support -- I couldn't reach anyone until I told them that I was canceling my account Clunky interface Review Source Email Automation Manager Used the software for: 1-3 years ### "Complicated and Robust " October 6, 2025 5.0 Pros Marketo is literally the most advanced platform I've used for lead gen and automation. You can accomplish pretty much anything you can think up. There is a lot of support in the Marketo forums that will help you solve Marketo's complex software. Cons Customer service is terrible. I can usually figure out the problem while they are telling me it's not possible. This has happened multiple times. No visual flow charts. Overall, it's a very complex software with a steep learning curve. Review Source Heather C. Associate Email Marketing Manager Used the software for: 1-3 years ### "Can't say enough good things!" January 12, 2018 5.0 I got time back. This software made my job so much easier and I could spend more time focusing on other aspects of my role. Pros The easy of use. The platform is easy to navigate and you can send out beautiful emails whether you have no coding knowledge or you're a pro. With several templates to choose from there is certainly something for everyone. The community of users they have built is also quite impressive. Not only does customer support respond expectionally fast, but there is always someone in community to help with troubleshooting. Cons I wish it was easier to modify templates without the need to dive into the HTML. If there was a base of modules that you could select, drag and drop in, that would be truly amazing. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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