# Page 8 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 8 - Is Marketo Engage the right Lead Management solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 8 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 176-200 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Bruce F. Sales & Marketing Manager Marketing and Advertising Used the software for: 6-12 months ### "A multifunctional service for digital marketing" January 23, 2019 5.0 Marketo is a great assistant for brand personification, digital advertising, marketing analysis, and account-based marketing. With this service, you can simplify greatly your working process and adjust the necessary features for brand positioning. Pros Marketo is a very useful and effective marketing tool. Here you can plan and create new projects, make new prospects for clients, search for trends and content. People who are directly connected with marketing can find here everything for communication with customers. What is more, it rather functional and simple in usage. It is easy to navigate for both beginners and advanced users. Cons Unfortunately, Marketo has some minuses. We are convinced that the landing page should be improved. The last update has a great influence on its utility, but it still doesn’t work properly. Moreover, there is room for improvement of search option. Review Source KG Kaitlyn G. senior sdr enterprise Information Technology and Services Used the software for: 1-2 years ### "Market with Marketo" August 4, 2022 5.0 Pros at okta, we use marketing engage for campaign management as well as email/social media marketing on a daily basis. it’s great and seamless! integrates with salesforce Cons wish there were more integrations with other saas applications Review Source EO Erin O. Marketing Dir. Information Technology and Services Used the software for: 2+ years ### "Flexible, powerful tool for demand gen." January 22, 2019 4.0 Pros I have used Marketo for the past 7 years and I have always found it flexible enough to do what I needed it to. It has strong integrations with most leading marketing apps and is pretty easy to use. For simple marketing automation tasks (lead scoring, lead routing, nurture sequences, etc.) it's worked great. Cons Because the tool is pretty flexible, sometimes there are almost too many ways to configure and set-up programs. The email/landing page tool is starting to feel a bit dated and at times it can be a bit slow to search/query. Review Source SS Steve S. Marketing Automation Manager Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Best MA Tool On The Market -- By FAR" March 14, 2018 5.0 Marketo is by far the best MA tool on the market. I have used many. If you are looking at bringing an MA platform in house, do yourself a favor and go with Marketo. Pros I have been in the MA space for over 5 years. This is the BEST tool on the market. The best thing about is its relative ease of use. Yes, mastering it and making the most of it takes time. But the bottom line is anyone can learn Marketo, and all it takes is time. Other tools require technical knowledge outside of the platform (such as coding, scripting, SQL). But to use Marketo, you don't need any outside technical skill -- just a commitment to learning Marketo. It has an incredible user-friendly interface, integrates easily with other tools, and really adds to internal marketing's tool set. Review Source VR Verified Reviewer Marketing Programs Manager Computer Software Used the software for: 2+ years ### "Used marketo for lead gen activities - great platform" April 11, 2018 4.0 Many functionalities, can grow with your company, great customer success response times. Pros I like all of the functionalities that marketo as a whole has built in. Its great for mid-large sized companies looking to use a great marketing automation tool. It may be a bit too expensive for smaller companies to use, but if a smaller company has the funds, then it may be better to start with Marketo Cons It can be complicated and hard to learn. You usually have to hire a marketo admin when implementing marketo, which can be an added cost with headcount Review Source VR Verified Reviewer Product Marketing Manager and Trainer Internet Used the software for: 1-2 years ### "I use Marketo to launch product and webinar campaigns via email to clients and prospects" February 22, 2018 4.0 Lead generation, ability to track the open and bounce rate for email campaigns, ease of use and sharing capabilities. Pros It's relatively easy to use in a step by step process. You can track good analytics off the back of an email campaign as to whether it was successful or not. You can also send out drip campaigns off the back of lead generation. Sending out content to clients is also relatively easy using Marketo Cons Customer support is not that great. We've had a few outages from Marketo in the last few months when an email or content campaign has gone out via Marketo but the system was down so clients and prospects were unable to register or download collateral. Review Source Kenneth C. Digital Marketing Specialist Marketing and Advertising Used the software for: 6-12 months ### "Helps with marketing automation but can only do so much on mobile" May 30, 2018 3.0 Pretty good tool for marketing automation, which helps you save time if you have a lot of other marketing tasks to perform. Pros Easy way to capture web form data with an easy-to-build interface. Also, Marketo integrates easily with most other marketing platforms since it is a bigger name in the industry. Cons Marketo's user interface for some areas is not very intuitive and will require some Googling and using customer support to find out how to do certain, very obvious tasks. Review Source MLL Maria Lenin L. Business Development Executive Marketing and Advertising Used the software for: 6-12 months ### "Higher Sales Conversion with Marketo" July 5, 2019 4.0 Pros When we started using Marketo for our Marketing Automation, there was an increase of opportunities with our leads. We were able to trim down and focus on the right market and were able to convert leads to sales by 10% on the first month we used Marketo. It is easy to use and templates are good. We receive daily update and marketing news on the latest trend and tools for marketing. Digital marketing is new and Marketo is complete with the right tools and guide on how to effectively tap your market and generate leads through social media. Cons Everything in Marketo is amazing. They have tips and guides for their products. Though ofcourse the price is costly compared to other email automation or newsletter creation that can be accessed or used at no cost. Free trial would be something i should also recommend for Marketo. Review Source NH Nick H. Senior Marketing Automation Specialist Marketing and Advertising Used the software for: 2+ years ### "Head and shoulders above other platforms" December 21, 2017 5.0 Pros Marketo has robust lead scoring and lifecycle management solutions. Lead scoring can be tokenized to create efficient and scalable.models. Triggered MQL and Sales Alert Emails enable Sales to follow up with highly qualified leads. Engagement programs that allow you to easily nurture leads through the customer journey. Segment your audience and send dynamic content that is personalized to each segmentation Smart list logic and campaigns allow for many different types of triggered campaigns Cons Some minor UX improvements: Be able to view a subject line without opening the email. Improve Text version editor - Even MailChimp's is superior. Create stronger de-duplication technology native to the platform. Review Source Daniel C. Product Manager Computer Software Used the software for: 6-12 months ### "Helpful marketing tool" October 22, 2022 4.0 Pros The marketing automation capability along with the integration possibilities have made our life easy here. The content creation and distribution has been very impactful for increasing our sales funnel Cons Nothing major, more customization and template management can be more helpful Review Source Ksenia B. Marketing and Communications Specialist Hospital & Health Care Used the software for: 6-12 months ### "Email Marketing Tool - Powerful but Complicated" April 4, 2019 3.0 Pros It has a lot of functions and capabilities. It's a powerful tool that allows you to generate leads, follow up with them, create email camplaigns and work on personalization. Cons I can't get used to the look and feel of Marketo. It seems VERY complicated and outdated. I don't like the email builder tool that much too because it doesn't allow me to create any email design that I want. One needs know html to be able to do that. Review Source VR Verified Reviewer Senior Sales Development Representative Information Technology and Services Used the software for: 1-2 years ### "Integrates with Salesforce" December 5, 2017 5.0 Pros I like the fact that you can rank leads based on criteria. When critical high profile leads come in we as a sales team can respond quickly and efficiently. Cons If your not familiar with the software it can be challenging as to implementing. Luckily they have help aids. Review Source AD Arpit D. Marketing Datbase Specialist Information Technology and Services Used the software for: 6-12 months ### "Streamlines marketing automation process " November 21, 2022 5.0 It is undoubtedly one of the best marketing automation tool available in the market. Pros It helps increase marketing operational efficiency from managing marketing lists to engagement campaigns, email marketing, and more. The comprehensive solution enables seamless integration with Salesforce and other prominent CRMs. Cons Its user interface still looks very old and sometimes the loading speed is too slow. Review Source VR Verified Reviewer Social Media Manager Computer Software Used the software for: 6-12 months ### "Possibilities are endless" November 15, 2019 5.0 An awesome tool that is allowing us to expand our marketing efforts daily. Pros There are literally so many things you can do with Marketo. The functionality as a marketing automation tool is almost endless. We use it for email campaigns and lead routing and could not be happier. I am certain our use will continue to expand. Cons There is a lot to learn. That isn't a con necessarily, but it definitely takes some time to figure everything out. Review Source VR Verified Reviewer Email Marketing Specialist Computer Software Used the software for: 6-12 months ### "Marketo can do anything - you just need to know how to tell it what to do" July 23, 2019 4.0 Pros It is very complex and customizable and is only limited by you knowledge of the tool. Cons The email builder is weak and it takes some time to figure out how to use. And it looks like it is software straight out of the early 2000s. Review Source VR Verified Reviewer Product Manager Education Management Used the software for: 6-12 months ### "Strong Email Marketing Tool" September 26, 2022 4.0 Pros Marketo has a lot of powerful features and tools for managing email marketing campaigns by segment and audience, with a powerful reporting infrastructure to measure campaign performance. Cons Marketo does leave a bit to be desired from a full integrated solution perspective and pushing engagement data into a CRM to support Sales team efforts. Review Source DK Diana K. Growth Team Advisor E-Learning Used the software for: 1-2 years ### "Marketo helps us keep our customer's email preferences updated" January 10, 2018 5.0 The most important benefit of using Marketo is that we keep all of our users in one place and that helps all of our teammates to work in an organized way and avoid wasting time. Pros Marketo has helped our entire team to keep all our subscribers in one place and it's very easy to manage the customer's email preferences just with a click. Marketo is one of the easiest tools we've used to keep track of our distribution centers, and we definitely save a lot of time just by searching a customer's name or email address. Cons Marketo is sometimes too slow when downloading a list of subscribers. Since Marketo keeps around 10,000 of our user,s it's acceptable that sometimes it becomes kind of slow. Review Source VR Verified Reviewer Jr. CRM Analyst Used the software for: 6-12 months ### "It's been great so far" March 12, 2018 4.0 Pros We began using Marketo about a year ago. It is much easier to use than our previous Marketing Automation service. It's simple, intuitive and provides amazing automation for our growing company. It's ability to cater to our varying marketing demands is amazing. Cons Using/Administering Marketo takes an entire team. It is a beast and requires hours of customization to get it's integrations with our CRM just right. Review Source ML Miao L. Marketing Director Information Technology and Services Used the software for: 6-12 months ### "Very Powerful Leads Capture Tools" July 25, 2020 4.0 Clone and use personalization templates at the program level is very useful. It's allowed us to develop best practice templates that we use and clone for all of the Marketo programs and campaigns that we build. This has allowed my team to achieve a significant time savings and more efficient. Markteto is the center of all communications to our prospects and customers, it has been a very beneficial platform for our company due to its characteristics. Pros I've used Marketo for more than 3 years. Marketo is a powerful tool that gives me the ability to market and track my marketing campaigns in a meaningful and scalable way. The integration with other platforms such as Salesforce and SDL Tridion is out-of-box and very helpful for us. It has a slight learning curve, but the training is pretty decent. The community is very useful and the user groups have been very welcoming. Cons The classic user-interface is outdated, and the drag-and-drop function is not good as mentioned. Maybe cause I am in China, so the connection speed is very slow sometimes. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Review Source NN Nam N. Director of Sales & Marketing Operations Computer Software Used the software for: Less than 6 months ### "Makes my day to day as a sales ops professional easier" December 13, 2016 4.0 As someone who works in sales operations, I was always intrigued with what happens to a lead outside of the normal sales cycle. I was able to get approval for training for Marketo and with my knowledge in Salesforce (admin certified), bridging the gap between both systems have been a game changer for our organization. I have really been able to take advantage of how a lead is marketed and nurtured to, so that when the lead is ready to engage with sales, they are a bit more qualified, making sales conversations easier and faster. We've implemented lead scoring, different nurture programs, drip campaigns, automated lead routing based on assigned quota, properly tagged leads based on what channel they've come from...I could go on and on. I love Marketo and I love what it can do alongside Salesforce. Pros The Marketo widget in Salesforce is great. It lets a seller know exactly what pages they visited on your website, which emails they opened, what they've downloaded, including dates and timestamps. This REALLY helps a seller prepare for an initial call and sets them up for success. Marketo's integration with Salesforce is great and because I was already Salesforce certified, it was pretty easy for me to learn Marketo. Cons It can be a bit slow to do some stuff in Marketo, it's not as fast as Salesforce. Review Source VR Verified Reviewer Jr. Data Specialist Computer Software Used the software for: 6-12 months ### "Marketo Review" February 16, 2019 4.0 Pros Bespoke application bundles that you can purchase for the marketing areas you desire. Very easy and quick integration with Salesforce Extremely scalable Easy to connect to API The smart list builder is quite handy and intuitive Cons Initial setup is a beast. It was quite a steep learning curve. SEO dashboards lack far behind other competitors. But then again, why would you use Marketo for SEO anyway? Review Source HH Heath H. Account Manager Marketing and Advertising Used the software for: 1-2 years ### "Perfectly integrated with Salesforce to " August 9, 2019 5.0 Saves time on emailing potential leads by setting up multiple flow chart paths that leads can go down, i recommend Marketo for large organisation or sales teams with huge databases of leads that are low percentage in terms of converting. Pros Used Marketo as a plugin for Salesforce for our sales and "freemium" service. All potential leads were setup on multiple different email campaigns where we can view stats on whether they have read the emails and clicked or not. We also used Marketo to sign off on contracts by attaching T&Cs to one of the templates and having a button integration where they could signup or request more info. Marketo enables you to basically setup multiple funnel charts for emails, depending on the recipients chooses in what they open and click. Makes contact easy when you have thousands of potential leads to followup with. Cons No cons, Marketo is way ahead of the curve and when i started using it a few years ago there was no other competitor that had the same functionality in my point of view. Review Source VR Verified Reviewer CEO Internet Used the software for: 1-2 years ### "The best for your marketing automation" December 29, 2022 5.0 Based on my own positive experience with marketo I would highly recommend to users Pros Marketo helps me generate leads and prospects to increase my customer database. The interface is easy to use, best application in automating tasks Cons marketo works well for me I haven't had any problems yet Review Source VR Verified Reviewer social media coordinator Pharmaceuticals Used the software for: 1-2 years ### "Marketo Automation is next level! " November 27, 2019 5.0 It is absolutely fantastic! There's even group meetings in my area that I am able to attend. Pros I like that it is extremely intuitive (once you figure it out) Cons It does take some time to get use to the platform, but there is MANY tools to get you there! Review Source VR Verified Reviewer Demand Generation Specialist Computer Software Used the software for: 1-2 years ### "Integrates well with other platforms" October 12, 2017 4.0 Pros Integration with salesforce makes it easy to sync lead data into crm Fairly easy to use once programme are setup Cons The software sometimes runs slowly. Some steps can be redundant. Sometimes it can be difficult to find errors Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.