# Page 13 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 13 - Is Marketo Engage the right Marketing Automation solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 13 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 301-325 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Senior Business Development Representative Used the software for: 6-12 months ### "Makes prospecting much easier as lead scoring tells me who is a marketing qualified lead" June 14, 2018 4.0 Pros It is great as a sales rep to be able to see what each prospect has done on our site and their digital footprint with our company as a whole. Cons The tool itself is very complex and difficult to use if you aren't a Marketo trained marketer. Making Marketo more sales oriented would make it much more beneficial for teams outside marketing to use. Review Source VA Valerie A. Marketing Operations Analyst Computer Software Used the software for: Less than 6 months ### "Fantastic product that gets the job done" January 11, 2016 4.5 Pros Marketo is a very easy to use platform. With no prior marketing automation experience, I was able to master the functionality of the product by reading the documentation and reaching out to the members of the Marketo community. The level of customization you can build into Marketo allows me to scale the marketing efforts of our team from a systems standpoint, whether it be workflows (smart campaigns), building email and landing page assets, or integrating with other Launchpoint vendors or the Marketo API, I am able to use Marketo to implement scalable solutions to my company's automation needs. Cons The integration with SFDC Custom Objects is great, but not complete in my opinion. For companies that use a lot of Salesforce custom objects and want to utilize the data on those objects for marketing campaigns, expect to need some assistance if you aren't a developer. The Analytics section of Marketo (not speaking to RCE here) is very much "out of the box" reporting that doesn't allow for too much customization. Typically, I have to pull reports into Excel for further analysis. This is why it's extremely important for first-time Marketo customers to set up a proper naming convention to make reporting a bit easier in Marketo and for circumstances when you need to pull data into Excel. Review Source JE Josua E. FINANCE DIRECTOR Automotive Used the software for: 1-2 years ### "Marketo Engage has helped me streamline my marketing efforts and improve customer engagement." December 26, 2023 5.0 Pros The software offers robust automation and personalization features, making it easier to nurture leads and drive conversions. Cons The reporting and analytics features could be more user-friendly, as navigating through data can be overwhelming at times. Review Source MA Michael A. Business Development Manager Computer Software Used the software for: 6-12 months ### "One of the trusted marketing software over the world" May 12, 2018 4.0 Very effective for company's growth, serve best for marketing perspective (everything on a single platform) Pros There is no doubt, Marketo has a vast list of features and functions on a single platform, which allows us engaging in social sharing, promotion and engagement. Something I like the most about Marketo is, we can customize the modular system as per our needs or as per our marketing strategies. Along with that, the analytics and reports do all the justice to track campaigns or the summary of the company's growth through viable data. Cons Though Marketo gives access to integrate and customize the solution, the interface looks little bit old, can make it more attractive. Too many functions, the processes need to be simplified, not that easy. Need more engagement in customer support. Review Source JM Joel M. Software Engineer Computer Software Used the software for: 6-12 months ### "Best lead management tool Marketo" December 9, 2018 4.0 I will highly recommend Marketo. It's customer support is great and a big help too. Pros I can say Marketo is a marketing platform that every businesses must give their trust. In a short period of time, its unbelievable help to every company is what made us try this app. too. We like that it can be integrated with other apps as well, such a perfect lead management tool. Cons You may not consider this tool as one of the easiest tool to use, but you won't regret choosing Marketo as your lead management tool. Training is need at first, but not having a doubt of using this so far. Review Source ST Sean T. IT Manager Banking Used the software for: 2+ years ### "I have a fever, and the only prescription is more Marketo!" August 10, 2016 5.0 Pros It's intuitive, easy to navigate, and the release/feature updates are generally exciting and impactful. Marketo has a fantastically organized product docs section, as well as an amazing active community with almost unlimited resources to consume. With a recent evolution to their Landing page and Email editors it's now easier than ever to create guided templates for repeated use and set yourself up for delivering truly personalized content. Cons It's difficult to find something I don't like when Marketo has delivered time and time again. When I do have something I don't like it typically is fixed or enhanced in future releases. Review Source SB Stephen B. Marketing Manager Computer Software Used the software for: 2+ years ### "An excellent tool for capturing leads via our website" May 23, 2018 5.0 Excellent ability to capture leads on our website. Pros We use Marketo for web forms on our website. The forms are easy to put together and use, giving us an easy way of capturing leads visiting the site. Cons The platform looks rather dated (although there have been a few updates addressing that recently) and it can be quite sluggish when navigating data. Speed and UI improvements would be greatly appreciated. Review Source JC Johanna C. Content Marketing Specialist Computer Software Used the software for: 6-12 months ### "Great for Email Marketing, Landing Page Design, etc. Easy to use!" January 25, 2018 4.0 Pros Marketo is super easy to use. Especially for Email Marketing, Landing Page Design, Segmentation, etc. It has a lot of different options and functions which is great for a wide variety of business problems. Cons Marketo can have some bugs (in email/landing page creation, HTML, etc.). The design and templates sometimes lack customizability and flexibility. Review Source VR Verified Reviewer Senior Marketing Manager, Financial Education Used the software for: 6-12 months ### "Last updated in 1985" March 30, 2018 1.0 NONE! I've sent emails that I've double and triple checked for formatting and responsiveness only to be horrified at what actually got delivered to my contacts' inboxes. Cons Digging deeper, Marketo's integration with Salesforce leaves much to be desired. The conditional formatting required for certain list pulls is incredibly (and unnecessarily) complicated. Furthermore, the folder nesting setup is far from intuitive, and the corresponding icons are no help either. I honestly think the software needs a complete and total overhaul. STAY AWAY! FAR AWAY! It is the least user-friendly marketing automation software I have ever used. Their naming conventions are nonsensical and it's impossible to find what you need when you need it. Review Source BB Ben B. Marketing Director Computer Software Used the software for: Less than 6 months ### "Most powerful and usable marketing automation solution" December 13, 2016 5.0 I've used Marketo and the other two large marketing automation tools over the last 7 years. All the platforms are valuable, but where Marketo really stands above the rest is in its rich feature sets and ease-of-use. It also has a fabulous user community, the best that I've seen of any software solution. The very active and helpful user community even rivals that of Salesforce CRM, and S CRM has a LOT more users in their community. I do a fair amount of side consulting, and whenever I'm making recommendations for marketing automation software I first recommend Marketo. Pros 1\. Super feature rich. 2. Very scalable - I can clone and launch new programs, webinars, nurturing drip campaigns, etc. very quickly. 3. Best user community around. Cons While the user community is an excellent resource for finding solutions to problems you may run into, I don't feel like their support is as fabulous as the rest of the solution. While support is good, it's not amazing - and amazing is something I've come to expect from Marketo. Review Source VR Verified Reviewer Database Analyst Marketing and Advertising Used the software for: 2+ years ### "Best Marketing Automation software available, but only because competition is weak" October 30, 2018 4.0 We are running marketing campaigns for our clients with Marketo, but we run into walls at every turn. Pros Easy to send emails, track opt outs, email regular reports, connect to Salesforce. Huge, helpful community of users. Cons Anything custom tends to be tricky and require hacks plus a visit to customer forums. Requires significant training before use, not intuitive at all. Review Source JP Jordan P. Managing Member Medical Practice Used the software for: 1-2 years ### "Amazing Platform To Stay Connected With Customers!" December 16, 2018 5.0 Pros Marketo is an amazing platform to help stay connected with our customers around the clock. It's amazing how much easier it has been for us to continue to grow our marketing efforts with a platform like Marketo. There is a reason why all the major players are using Market, now we know why! Cons It can be a bit overwhelming to really take in the various functions that Marketo is able to perform in. While that is not necessarily a bad thing, it does require taking the time to really understand the platform or find the right driver for it! Review Source VR Verified Reviewer Developer Information Technology and Services Used the software for: Less than 6 months ### "Boost Your Marketing Efforts with Marketo Engage" January 7, 2023 5.0 Pros Marketo Engage has been a great addition to my marketing efforts. It's user-friendly and offers tons of features for creating effective campaigns. The analytics dashboard helps me understand the performance of my campaigns in real-time and optimize them for better results. I'd highly recommend Marketo Engage to anyone looking to boost their marketing efforts. Cons I have not noticed any negatives to using Marketo Engage. Review Source VR Verified Reviewer Co-Founder and CMO Marketing and Advertising Used the software for: 1-2 years ### "Great potential but poor and slow WYSIWYG editor" March 19, 2019 2.0 Overall, I would not recommend Marketo Marketing Automation until they finally update their code editor. It might be good for people without any technical skills, but painfully hard to use when you do. Pros Marketo as a customer relationship management tool is good. It has some great analytics and lead generation tools. Cons I was in charge of creating templates (both landing pages and emails) for Marketo. The WYSIWYG editor is one of the worst I've ever used, and incredibly slow (think 20-30 seconds per page load, on a 1Gbps internet connection). Review Source AM Alicia M. Senior Advisor Automotive Used the software for: 1-2 years ### "Marketo Engage has been a game-changer for my marketing efforts. It has streamlined my processes and improved my campaign performance." December 20, 2023 3.0 Pros I love how user-friendly Marketo Engage is. It has helped me to automate my marketing campaigns and effectively nurture leads. Cons The reporting features could be more robust. I would like to see more advanced analytics and reporting capabilities in the future. Review Source VR Verified Reviewer Advisory Board Construction Used the software for: Less than 6 months ### "Marketo Web is Solid" October 31, 2018 4.0 All in all, I used it towards the end of my time operating the business, but I only wish I had found it sooner. Pros It was very easy to set up and customer support was very helpful with any integration we needed to make Cons Customer service was almost too aggressive in offering support - but they do a great job nonetheless. Review Source DL Devin L. Marketing Technologist Used the software for: 2+ years ### "This is a great tool for Marketing Automation" August 9, 2016 4.5 Pros The community is top notch with no end to advice and help as well as industry best practice education. With the product itself, I am not sure how we operated without it. While there is an initial learning curve, the ease in which one can create campaigns, clone templates/campaigns, generate complex functionality in simple smart list/flow methodology (think: if this then that) all make this an industry leading product. Cons There is a bit of a learning curve. It would be nice to have something akin to Litmus built into the product (there is something similar but not as robust nor as easy to use). Review Source MB Mortadha B. Cadre Furniture Used the software for: 6-12 months ### "Marketo Engage" March 27, 2024 4.0 Pros Il s'agit d'une plate-forme très complète dans laquelle vous pouvez exécuter plusieurs fonctions, principalement des campagnes de marketing par courrier électronique Cons Lors de la première utilisation c'était un peu compliqué mais après ça devient facile à gérer Review Source VR Verified Reviewer Technical Sales Mechanical or Industrial Engineering Used the software for: 6-12 months ### "Very user friendly" February 1, 2018 5.0 Easily track open business opportunities. Pros Price point is very fair and user interface is adaptable with some creativity. Overall very useful tool for tracking prospects and customers. Cons Sync times can be slow with large data updates. Reports could also be improved and more user based tasks. Review Source VR Verified Reviewer Acquisitions Leader Hospital & Health Care Used the software for: 2+ years ### "great tool for demand and lead generation" January 11, 2018 5.0 Pros this is a state of the art, once implemented easy to use and administer lead generation tool that can be leveraged by small, medium and large enterprises especially for business to business purposes Cons customization option could have been lot more simpler as it seems to be requiring a lot of in depth knowledge especially software and associated analytics Review Source MA Myca A. Director, Customer Experience Philanthropy Used the software for: Less than 6 months ### "A great marketing automation tool for the right organization" February 21, 2017 4.0 After a multi-month search for a new marketing automation solution, our team settled on three finalists: Marketo, IBM/SilverPop and Adobe Campaign. While all three platforms provided excellent high-end functionality, we ultimately went with Marketo due to the perceived ease of use and out-of-the-box functionality. We were not disappointed. Pros Our team was able to get Marketo up and running in 15 days to send emails. This is NOT a standard timeframe, and we have a dedicated and very motivated team. Service and training to date have been excellent. Cons If you have a many-many database, think carefully and have good internal conversations before selecting Marketo. We moved from ExactTarget to Marketo, and discovered multiple challenges with our data structure during and after implementation. Long-term, we expect this to be solved with the implementation of a new CRM solution, but it has caused some short-term growing pains. Review Source Dan M. Marketing Technology Manager Computer Software Used the software for: 2+ years ### "null" July 22, 2016 4.0 Review Source Jason S. Senior Director, Demand Generation Information Technology and Services Used the software for: 2+ years ### "null" February 22, 2017 5.0 Review Source Beki S. Head of Demand Gen, Web & Marketing Technology Information Technology and Services Used the software for: 2+ years ### "null" February 11, 2017 5.0 Review Source NE Nurlan E. Marketing Manager Computer Software Used the software for: 2+ years ### "null" October 22, 2018 5.0 Review Source Talk to a Capterra advisor for free and get results within 15 minutes.