# Page 3 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Marketo Engage the right Marketing Automation solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 3 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 51-75 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use VR Verified Reviewer Systems Administrator Education Management Used the software for: 2+ years ### "Marketo Engage for Online Education Marketing" November 9, 2022 3.0 Overall, it provides our marketing team with options to move their leads through the enrollment funnel, but, I wouldn’t recommend to a team with limited coding experience. Customer support can be hit or Miss with copy and past article responses that may not answer your question, but working directly with your CSM when a case is submitted provides for faster resolution. Pros The ability to control specific Al details and changes within campaigns that guides lead pipeline and advertising behavior. Cons Powerful analytics tools - leaves much to be desired. Also, must landing page template building capabilities for a marketer may require someone with at least a moderate understanding of HTML. Review Source AE Alexandra E. Chief Financial Officer Automotive Used the software for: 2+ years ### "Marketo a Total Integration Tool." February 25, 2021 4.0 We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent. Pros Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way. Cons It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success. Review Source Ana A. Security Architecture Discipline leader Banking Used the software for: 6-12 months ### "I think it's a tool that has enough features to power marketing activities." July 2, 2022 4.0 It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content. Pros Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe. Cons When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well. Reason for choosing Marketo Engage Compared to the MA tool that was introduced previously, the speed of executing the PDCA cycle in a marketing measure has increased dramatically. In addition to being able to seamlessly approach prospects and customers, you can also create content for use in measures with a sense of speed, so that you can efficiently implement high-quality marketing measures. Review Source MD Masoom R. Sr. Executive Sales and Research Information Technology and Services Used the software for: 2+ years ### "Indeed a Best-in-Class Marketing Automation Software" July 3, 2019 5.0 My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool. Pros I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics. Cons I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[SugarCRM](https://www.capterra.com/p/231638/SugarCRM/) Reason for choosing Marketo Engage I choose Marketo Marketing Automation over these alternative products because of two things: 1. Amazing customer support team: Yes, a Marketo customer support team is amazing because of this we choose this tool over these alternatives. 2. Amazing Dashboards and reporting features: Yes because of its amazing reporting and powerful dashboard features I chose this tool Review Source TOD Thierno Ousmane D. Loans manager Banking Used the software for: Less than 6 months ### "Marketo Engage, the e-mail Marketing booster." February 17, 2023 5.0 The platform is highly customizable, allowing users to tailor their campaigns to their needs and goals. And that is what any marketer would ask for. Pros 1\. Robust features: Marketo Engage provides a wide range of tools and features for marketing automation, email marketing, and lead generation.2. Flexibility: It is a good choice for businesses of all sizes and industries because the software is highly customizable. 3. Strong customer support: There is a reputation for excellent customer support at Marketo Engage, including onboarding assistance, a large knowledge base, and ongoing support. Cons Handling the software may require several times to learn. Switched from [Dotdigital](https://www.capterra.com/p/151213/dotmailer/) Marketo has better integration with other software and more advanced features than Dotdigital. Review Source VR Verified Reviewer Paid User Acquisition Specialist Computer Software Used the software for: 1-2 years ### "Marketo's a fantastic tool to consolidate all our ads efforts" August 8, 2023 5.0 Marketo's truly a must-have if you have ad operations spread out over many channels. It brings together all your data to give you a fullstory view, it makes it much much easier to launch ads from one platform, and it produces great-looking charts to boost decisin-making. A great tool overall Pros Marketo's campaign analytics features are great. It can handle large volumes of campaign data without stuttering, and can easily chart tables with a dozen custom metrics Cons The interface is very fresh. It doesn't tak elong at all to get to grips with it. I was able to start using it confidently in less than two weeks Review Source Cameron E. Marketing Operations Manager Internet Used the software for: 2+ years ### "Can't go wrong with the best MAP - but you need to spend time getting it how you like it" July 28, 2020 5.0 I've been using Marketo for over 2 years and have managed multiple instances, including implementing a new one. It's been great to learn and use. I came from HubSpot and although I loved HubSpot, it was limited in it's capabilities because things are locked down to look "pretty" and work more out-of-the-box. What I say is Marketo is for the "big kids"/enterprise/B2B market and HubSpot is more for the SMB market. Marketo also does well integrating with Salesforce, whereas HubSpot's API integration is very locked down and limited. Pros What can't Marketo do? Not much! It's the be-all-do-all tool. Tons of features and customization, integrations and functionality. Cons If you are looking for a "pretty" software, don't look here. The interface is dated and harder to navigate if you don't know what you are doing. I always tell people that "Marketo is UGLY, but it's POWERFUL." What it trades for looks, it makes up for in functionality and customizations. Switched from [Act-On](https://www.capterra.com/p/103468/Act-On/) Act-On is NOT a very good platform and is very limited. We knew we wanted more functionality and the ability to really do good marketing. Act-On is even worse than HubSpot and is so limited with it's functionality and the way it works with Salesforce, etc. We just knew we needed to get out of Act-On and I'm happy to say as of this month we are finally free of Act-On's limited forms, landing pages, emails, etc. Review Source VR Verified Reviewer Jean Venture Capital & Private Equity Used the software for: 2+ years ### "Marketo Engage Examen" February 9, 2023 5.0 Avec cette application je suis vraiment fier car l'équipe que je dirige, je les gère par mails à travers cette application Pros Avec ce logiciel de marketing , je suis bien satisfait de mon travail Cons Le fais que certains options ne tiennent pas. Switched from [AVG Antivirus Business Edition](https://www.capterra.com/p/176245/AVG-Antivirus-Business-Edition/) Pour une protection contre virus Review Source kC kathryn C. Marketing Manager Computer Software Used the software for: 1-2 years ### "Marketo Looks Simple but Isn't" February 24, 2021 2.0 We leverage Marketo mostly for marketing operations. From an email deployment standpoint or form conversion standpoint it's been sub par. It's hard to work with and has a lot of bells and whistles that I'm not truly convinced are worth while. Pros I like how the folder system keeps all elements of a campaign together and allows you to easily replicate similar types of campaigns. I also like how easy it is to see the success indicators all rolled up into one space. The ability to A/B test and the like is simple to set up. Cons Every feature has a quirk that you might only find out after the fact and becoming a power-user is nearly impossible without hiring a consultant to help you. The trainings on Marketo are superficial and LONG and really don't help much from an onboarding prospective. Review Source VR Verified Reviewer Marketing Automation Manager Public Relations and Communications Used the software for: 2+ years ### "Flexible and Adaptable, Best for Technical Users" July 22, 2019 5.0 The depth of configurability has been a huge benefit for our organization, a global enterprise company with a complex international business structure. While there are challenges in terms of getting users up to speed, much of what we accomplish we could not have done on our previous systems in terms of the complexity of scoring, routing, and lead management. Pros The ability to customize and scale has been the biggest benefit of Marketo, paired with the levels of complexity that can be used to refine audiences and reporting in ways that cannot be acheived in other platforms. Cons There is a significant rampup and onboarding period, the tool is designed for a more technical user, which can cause some frustrations and leads to a learning curve Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing Marketo Engage The way the system is structured really clicked with my way of thinking, and some of the capabilities and flexibility felt like something that would scale far more easily with our organization's growth and future plans. Switched from [ClickDimensions](https://www.capterra.com/p/120911/ClickDimensions/) We outgrew the system and it's capabilities very quickly. Review Source WN Winnie N. Research assistant Education Management Used the software for: 1-2 years ### "The best marketing solution-Marketo Engage" April 4, 2024 5.0 Pros I I like the flexibility that comes with the tool which helps us to scale our marketing activities Cons The tool works perfectly and we have not encountered any technicalities Review Source VR Verified Reviewer Strategist Content SEO (marketing digital) Marketing and Advertising Used the software for: 2+ years ### "Marketo Engage, un outil de marketing d'automation ultra avantageux pour les utilisateurs" September 7, 2023 5.0 En résumé, il convient de retenir que Marketo Engage est un logiciel d'automatisation du marketing conçu pour satisfaire les besoins de tout type d'entreprise. Pros Cette solution marketing se synchronise parfaitement bien avec votre CRM, ce qui constitue un grand avantage. Cela nous a permis de faire suivre les interactions avec les clients et de mettre en place des modèles de scoring pour les équipes de marketing et de ventes. Avec Marketo Engage, il est plus simple et facile de fidéliser les clients. Cons L'outil de marketing d'automation est puissant pour la gestion de marketing par mail, cependant, son système se révèle plus complexe pour les utilisateurs débutants. Mais cela ne change rien à son efficacité et aux avantages liés à ses nombreuses fonctionnalités. Review Source RR Rares R. Marketing Operations Manager Hospitality Used the software for: 1-2 years ### "Powerful marketing automation tool with a wide range of capabilities" March 11, 2023 4.0 Pros Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo. Cons I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM. Review Source VM Vincent M. Marketing Automation Consultant Marketing and Advertising Used the software for: 2+ years ### "The most complete and powerful marketing automation software!" January 12, 2023 5.0 I use marketo as a consultant and I help and train my clients to get the best out of it. The tool is hard to use as the user interface is difficult to comprehend and take on on your own, but once you've got the proper training, the possibilities that the tool offer are endless! The greatest perk is probably the ability to integrate marketo with almost any other software, which really opens the possibilities and the variety of campaigns we can do as marketers, as well as tracking all our marketing performances. Pros What I like most is the ability to create any marketing scenario with the freedom that marketo gives us in terms of automation. Also the ability to connect and integrate almost any tool with marketo, as well as the native Marketo-Salesforce CRM synchronisation. Cons The user interface is quite difficult to take on on our own, and professional training is needed/recommended. Review Source MT Marek T. CEO Financial Services Used the software for: 6-12 months ### "Marketo Engage Review" May 23, 2023 5.0 Overall, my experience with Marketo Engage was good. The platform provided a comprehensive suite of marketing automation tools that helped me streamline and optimize my marketing efforts. The ability to create personalized and targeted campaigns, coupled with in-depth analytics, allowed me to drive meaningful engagement with my audience. While there was a learning curve and the pricing could be a potential hurdle for some businesses, my overall experience with Marketo Engage was successful. It proved to be a valuable asset in enhancing my marketing strategies and achieving measurable results. Pros One of the things I liked most about Marketo Engage was its comprehensive set of marketing automation features. It offered robust tools for creating and managing marketing campaigns, including email marketing, lead nurturing, and customer segmentation. The ability to automate workflows and personalize content based on customer behavior was highly beneficial. The platform also provided detailed analytics and reporting, allowing me to measure the effectiveness of my campaigns and make data-driven decisions. Overall, Marketo Engage empowered me to deliver targeted and engaging marketing experiences to my audience. Cons While Marketo Engage had many strengths, one aspect I liked least was the learning curve associated with the platform. As a powerful marketing automation tool, it required some time and effort to fully understand and utilize its capabilities. The initial setup and configuration process could be complex, especially for users with limited technical expertise. Additionally, the pricing structure of Marketo Engage could be quite high, which might be a drawback for small businesses with limited marketing budgets. Review Source Maddison L. partner Real Estate Used the software for: 2+ years ### "Great tool!" April 13, 2020 4.0 Marketo is an astonishing apparatus that boosts the speed of your advanced showcasing work. You'll be able to assist the level of your endeavors by utilizing such curious vice. The instrument has numerous applications that give awesome offer assistance in making your promoting procedure more viable. You'll be able to increment the number of leads and it'll offer assistance in upgrading the volume of your deals. Pros Marketo is a successful and solid apparatus for computerized showcasing with simple methods and applications. Marketo makes a difference in showcasing methodologies of the trade with different apparatuses and it moreover grows the exercises over numerous channels. This makes a difference in making more leads. You'll be able moreover join yourself with different apparatuses that can provide you best results. Cons You would like to have training from any experienced identity sometime recently utilizing Marketo since it isn't a straightforward way of doing showcasing. It incorporates numerous basic apparatuses and applications that ought to be caught on to begin with and after that, you'll apply. Review Source VR Verified Reviewer Director of Growth Marketing Consumer Electronics Used the software for: 2+ years ### "Marketo - great marketing automation for larger marketing teams." September 20, 2018 4.0 When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up. Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities. Pros Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly. Cons The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation. Review Source Álvaro M. Freelance Marketing and Advertising Used the software for: Less than 6 months ### "Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa" May 14, 2023 4.0 En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno" Pros Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece. Cons La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo. Review Source VR Verified Reviewer Instructional Technology Coordinator E-Learning Used the software for: 1-2 years ### "Easy and effective saas marketing" February 19, 2022 5.0 Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive! Pros I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected. Cons I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags. Alternatives considered [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Review Source WK Wanjiru K. Research assistant Education Management Used the software for: 1-2 years ### "All in one marketing management solution" February 25, 2024 5.0 Managing marketing and tracking marketing analytics with an all in one solution Pros I like the easy to use solution which ensures marketing automation is possible and its easy to track marketing analytics Cons The only issue is the delay in responsiveness from the customer support at times. Review Source JK Jasmine K. Marketing Programs Manager Computer Software Used the software for: 1-2 years ### "Impressive and efficient" December 20, 2017 5.0 Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly. Pros Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018! Cons As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress. Review Source Heena M. Senior Content Writer Information Technology and Services Used the software for: 6-12 months ### "Best Automation Platform for Engaging Customers!" February 18, 2022 5.0 My overall experience with Marketo was amazing. I used to convert leads into customers and also for email marketing campaigns. With Marketo, I was able to automate the entire sales process right from prospecting to closing deals and tracking the website visitors. Measuring and tracking marketing campaigns were extremely important for me to understand how my content performs and what users need to see. With Marketo, I was able to get open and click rates and determine the performance of all campaigns. It is a one-stop solution for all marketing professionals out there. Pros Marketo Engage is an extremely amazing platform that comes with a broad range of features and functionality to help marketers automate their campaigns. I really like the simple navigation that the platform offer. Getting the website visitor overview is easy with Marketo. Moreover, I liked the landing page creation option that it offers along with email marketing and campaigning features. It makes my entire work extremely smooth and amazing. Cons Account-based marketing features can be enhanced more to give users more flexibility and customization. Review Source NM Nzole M. Junior researcher Education Management Used the software for: 1-2 years ### "Pros and cons of Marketo Engage" April 3, 2024 5.0 Pros i like that the tool is scalable and has a load set of comprehensive features which helps us deal with email marketing and customer engagement. Cons The user interface is relatively not friendly and might be challenging for new users. Review Source MB Mario B. Operaio Farming Used the software for: Less than 6 months ### "Marketo Engage marketing post" February 4, 2024 4.0 Tutto sommato un buon software per la gestione di post sui social con molte funzionalità a disposizione per ottimizzare le proprie campagne Pros Mi piace di Marketo Enagage la gestione dei post con molte funzioni per la creazione Cons Marketo e un po costoso rispetto ad altre piattaforme Review Source SJ Smita J. Developer Computer Software Used the software for: 1-2 years ### "Great email marketing tool with best in class functionalities and analytics" April 3, 2024 5.0 Overall its a great tool with powerful AI and analytics features. Pros Market engage makes is very easy to send personalized emails targeting precision groups and with a specific time using AI. It has a variety of analytics tools available to generate meaningful reports and dashboards. Cons Non technical people will find it difficult to setup and manage the system as it's a little complex for people with no IT background. The cost is a little bit on the higher side as well. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.