# Page 7 | Marketo Engage Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 7 - Is Marketo Engage the right Marketing Automation solution for you? Explore 710 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews --- Marketo Engage 4.3 (710) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 10th, 2026 # Page 7 - Reviews of Marketo Engage ## Showing most helpful reviews Showing 151-175 of 710 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use HH Hatem H. PDG Animation Used the software for: Less than 6 months ### "Un outil puissant " April 5, 2024 4.0 Pros Marketo dispose de capacités de base de données très puissantes et de synchronisations complètes avec d'autres plates-formes, ce qui en fait un produit remarquable avec lequel travailler Cons Marketo Engage nécessite une courbe d'apprentissage abrupte et un processus de mise en œuvre approfondi Review Source GD Greg D. Director, Marketing Programs Electrical/Electronic Manufacturing Used the software for: 2+ years ### "Adobe has killed Marketo" April 12, 2019 4.0 Good company and product that now is heading south. I would not recommend them at this point. Pros Marketo used to be a very customer-focused company and the product was (and still is) very good. User-friendly, lots of features and functions, good user community. Cons Customer service now SUCKS. Seriously poor. It's all about taking as much money from customers as possible. They are including an automatic "8% increase" in your price for the following year. How can you put a future price increase in a one year contract? Only an idiot would sign this and when pointed out to their "customer service" people, they didn't get the issue. So I guess they hire idiots for that job now. Review Source Ma'zuzeh N. Civil engineer Civil Engineering Used the software for: 1-2 years ### "Marketo engage is a powerful tool for automation" April 13, 2021 4.0 Save efforts and time . So recommend to online ads and online marketing . Pros Marketo engage is a perfect tool for automation marketing . It’s also a great handling emails and marketing materials. Cons I hope it’s more flexible and easier by adding a new feature in order to delete aasest no longer use Review Source RR Renee R. Sales Associate Management Consulting Used the software for: 2+ years ### "Great Solution for Salesforce users." March 26, 2015 4.5 Pros I used Marketo in my last role for about three years and was always impressed. Marketo does a great job of integrating very seamlessly with Salesforce and in a sales role, this is imperative to your success. You are able to track not only your emails, but develop sophisticated campaigns to drive engagement in a particular market or across a broad spectrum. Above all, Marketo gave you the flexibility to develop an idea and execute on it successfully. Additionally, the system was great in providing the engagement reports key prospects had with our organization. As a sales professional, quality leads some times make or break a quota. Marketo feeds you quality leads that you're able to rank based on many algorithms. Having an understanding of what your prospect is most interested in, creates a much more effective first conversation, rather than attempting to connect cold. Overall, Marketo was a crucial part of our sales processes and truly assisted in your achievements as an organization. I would highly recommend. Cons We only encountered some occasional problems when uploading smart lists. This would sometimes take quite a long time when Marketo was running updates or changes, that would slow the system. Review Source BR Benedetta R. Marketing specialist Computer Software Used the software for: 2+ years ### "My favorite Marketing tool " November 23, 2022 5.0 Very good Pros It includes every marketing feature you could need Cons The layout and the functionment is a bit outdated Review Source sK sanu K. researcher's Education Management Used the software for: 1-2 years ### "it is a comprehensive marketing automation platform designed to help businesses." February 13, 2023 5.0 it is well-regarded by marketers and businesses due to its comprehensive set of features and benefits, and its ability to help businesses improve their engagement with their target audience, generate more leads and conversions, and measure the success of their marketing efforts. Pros Marketo Engage is ideal for businesses of all sizes and across a range of industries, making it a flexible and versatile solution for modern marketers.The platform offers advanced segmentation and personalization capabilities, allowing marketers to target their messages to specific segments of their audience based on demographics, behaviors, and interests. Cons Marketo Engage is not the most affordable marketing automation platform on the market. The cost can be a barrier for small businesses or those with limited marketing budgets.Some users have reported that Marketo Engage can be complex to use, particularly for those who are new to marketing automation. The platform's advanced features and capabilities may require a steep learning curve for some users. Review Source JR Jon R. CMO & Founder Marketing and Advertising Used the software for: 2+ years ### "Marketo - great software for demand generation" December 17, 2019 4.0 We implement and optimize Marketo (and several other platforms) on behalf of our clients and have found Marketo a scalable solution for b2b companies with more than 100 employees. Anything less employee wise requires a lesser tool. This is the best tool for the mid-market segment in our experiences. Pros 1\. Ease of use 2. Drip campaigns triggered on behaviors of leads 3. Lead management (inquiry to close) 4. Ubiquitous in the 100-1000 employee segment, SaaS business Cons 1\. Customer support lacks 2. New feature functionality is questionable in the 2015-2018 vintage (pre-adobe) - eg Sky doesn't work as one example 3. Limitations on API use 4. Mobile responsive templates are not mobile responsive! 5. Anything account based related Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/) Reason for choosing Marketo Engage Most flexible, best integration, best deliverability, best feature functionality - scales the best. Review Source VR Verified Reviewer Associate Manager Computer Software Used the software for: Less than 6 months ### "A Marketing Automation Tool with good functionality but not user-friendly" April 6, 2023 3.0 It was brutal Pros It had the features essential for marketing automation Cons The interface was not user friendly, and often you had to go into the code to make any changes in the pipeline Review Source BF Brett F. Marketing Director Computer Software Used the software for: 6-12 months ### "Marketo is rough." February 8, 2018 3.0 Marketo is a beast. It takes a long time to learn, and it's easy to make mistakes without knowing anything is wrong until it's too late. Pros Marketo has a HUGE feature set, and they're always adding more. Marketo does SO much, it's insanely impressive. Review Source VR Verified Reviewer Head Of Customer Marketing Computer Software Used the software for: 2+ years ### "Hardcore Marketo lover...would never stray!" June 6, 2018 5.0 Pros Marketo..where do we begin? I started using Marketo two organizations ago and at this point I wouldn't even consider working for an organization that isn't using Marketo. Everything from lead entry, lead validation, lead assignment, nurturing, email communication, landing pages, forms, personalization. At this point it has gotten so big that we have a team using it and we need to enforce best practices. Cons You get out of it what you put in. You can run your entire business on it but you need to ensure you are using best practices - if you let inexperienced people behind the wheel, it will turn into a huge mess. Review Source nM norah M. Senior Director Computer Software Used the software for: 2+ years ### "Not intuitive" June 27, 2017 1.0 If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you. Pros Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template, Cons While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier. Review Source Anupriya R. Marketing Specialist Information Technology and Services Used the software for: 1-2 years ### "Easy to learn and very efficient automation software" November 18, 2019 5.0 Overall, apart from the HTML coding window issue (which is required very rarely), the whole system is very easy to use and helps you automate your marketing campaigns. Pros The software is easy to use. There is a tonne of documentation on how to use various features and the different project folders make it very comprehensive. Cons In the system, when creating emails, the window where you can edit the HTML code is hard to access. Review Source CV Crystal V. Customer Community Manager Computer Software Used the software for: 2+ years ### "Want to see proven ROI with a marketing automation system?" August 9, 2016 4.0 Pros \- UI Usability & design. - Tracking of programs from creation to execution, including success and engagement across programs like webinars, events, web pages and multi-step or channel campaigns. - Complex criteria for building out nurture programs based on targeted parameters and real-time interactions. - Global partitions and platform internationalization. - Real-time personalization Cons \- Search functionality could be a lot easier with keywords, or created date. I know the platform just updated to search based on URL, but it could use a bit more work to make it easier for newer employees who have tons of legacy items to sift through. - Speed of platform is sometimes frustrating - it can be great at times...other times it lags beyond belief, when pulling lists, approving emails and landing pages, and just jumping from campaign to campaign. Sometimes I have to even restart or refresh the platform just to get it moving again. - Campaign calendar layout is not intuitive and leaves marketing teams resorting to a Google Calendar or similar feature to track campaign sequencing and deliverables. It's usable if you spend some time in it, but it definitely could be better. Review Source Dylan C. Contributing Editor Entertainment Used the software for: 6-12 months ### "Great/intuitive automation software, but hard to use" December 14, 2018 5.0 Pros The ability to create multiple assets within the systems such as landing pages, forms, email marketing campaigns including drips. Within each of those, you are able to get powerful insights back. Cons The support is difficult and can be hard to reach. If you do reach them, you either have to wait for a video conference to get in depth help. Also, they can't get into your instance to help. Review Source WT Weronika T. Manager Furniture Used the software for: Less than 6 months ### "Marketo Engage" May 30, 2023 4.0 My overall experience with Marketo Engage has been positive, as it provided a powerful marketing automation solution that enhanced our ability to deliver targeted campaigns and track their performance. Despite the initial complexity and cost considerations, it significantly contributed to our marketing effectiveness and customer engagement. Pros One aspect I liked most about Marketo Engage was its robust marketing automation capabilities, allowing for personalized and targeted marketing campaigns across multiple channels. The platform's advanced lead management, email marketing, and analytics features provided valuable insights and improved customer engagement. Cons One drawback I experienced with Marketo Engage was the complexity of the platform, requiring a learning curve and technical expertise to fully leverage its functionalities. Additionally, the cost of the software and associated add-ons could be a deterrent for small businesses with limited marketing budgets. Review Source VR Verified Reviewer Senior Web Editor, Online Strategy and Communications Education Management Used the software for: 6-12 months ### "Incredibly pleased with functionality and ease of use" January 7, 2019 4.0 Pros \- Easy to use and visually pleasing software - Multiple ways to do everything - from data reporting, pulling email addresses through smart lists, etc. - Instant visualization of data on campaigns - Easy A/B testing in the program - Design Studio is straight forward - Pre-made templates - Drop and go with Marketo template modules instead of having to build all from scratch Cons \- Previously used Eloqua and preferred the visual format of creating email campaigns - Revenue Explorer is often down - works in different browsers Review Source PD Peter D. Marketing Automation and Technology Manager Chemicals Used the software for: 2+ years ### "Marketo - Game Changing Marketing Automation" May 21, 2019 5.0 We have been able to really advance or lead management and marketing automation capabilities, uncovering new ways of working and process improvements as a result of adopting this technology. Pros The platform is so robust if you can imagine an automated workflow it has seemed to be something that you can bring to life. We continuously are suprised to learn about its robust capabilities to automate so many tasks and workflows not only in Marketo but with Salesforce, which we have intergrated as well as outlook. Cons At times the system can take a while to load, especially if you are trying to pull down a large about of data at one time. Review Source Nitya K. Email Marketing Manager Information Technology and Services Used the software for: 1-2 years ### "Marketo Engage: Beyond Automation all purpose marketing automation tool" August 6, 2022 3.0 Pros Marketo smartlist is very useful. I enjoy how this platform display the user activity or history at one place. Marketo Engage help us to manage user data, lead scoring, tracking and Customer lifecycle Management all with in the tool. Cons This tool is little challenging for the new user. Customising report should be more flexible. Numerous report are not useful. Review Source ZG Zack G. Director of Advancement & Admissions Primary/Secondary Education Used the software for: 6-12 months ### "Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price" November 9, 2017 5.0 I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs. Pros \- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool Cons \- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support. Review Source VR Verified Reviewer Marketing Consultant Marketing and Advertising Used the software for: Less than 6 months ### "Marketo Review" August 12, 2019 5.0 Pros Marketo is the crown jewel of marketing automation softwares. It has the ability to integrate with many CRM platforms and is what I find the best automation tool out there. They have a variety of reporting and aggregating tools that make your data easy to use and accessible. It also has many customizable or repeatable processes embedded within it. With the correct process set up within your software, marketo is the best use of your money for martech. Cons The most difficult part of marketo is setting it up and understanding how to use it. Once the setup is correct for your system, and you have a known marketo user, the martech is very easy to use. My biggest con with this is getting to a place of understanding. Purchasing this big ticket martech is a waste if you dont know how to optimize it for your industry and to get the results you want. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 2+ years ### "Very complex Marketing Automation Tool" January 23, 2019 4.0 Pros Very powerful and customizable, especially if you are dealing with a big database Cons So so so complicated to use, sometimes slow... I'm loosing to much time on it just because its UX is far from good Review Source KP Karan P. Associate Computer Software Used the software for: 1-2 years ### "Amazing tool for marketing automation!" May 28, 2022 5.0 Pros One of the best integrations with Salesforce and most other CRMs! Email campaigns and user forms are easy to build & analyze Lead management and scoring is very well done by the platform Cons A better pricing model / program for startups will help! The analytics and reporting offered is not the best in the market - can be much more powerful Review Source FF Fabio F. HeadOps Marketing and Advertising Used the software for: 2+ years ### "Marketo is complete" December 26, 2022 4.0 The experience was positive, but it would be nice if they had a more user-friendly interface for news users. Pros It is a complete tool that offers everything you need from a marketing point of view, be it lead score, automations, email blasts, a/b testing, custom forms, etc. Cons Its interface is old and not very intuitive. It requires training and is definitely not the easiest to use. The price is also high. Review Source Reunaldo P. Senior Data Analyst Marketing and Advertising Used the software for: Less than 6 months ### "My personal reviews for Marketo Engage" February 24, 2023 5.0 Pros I appreciated Marketo Engage's user-friendliness and clear interface. I was able to swiftly build and manage campaigns for my organization because it was easy to use and learn. The reporting tools also enabled me to monitor and evaluate my campaigns, which contributed to their success. Cons The user interface was among the aspects of Marketo Engage that I disliked the most. It had a clumsy, disorganized feeling. It was also challenging to find what I was looking for quickly due to the navigation's slight complication. In addition, it was difficult to modify reports and dashboards, and the analytics and reporting features were not as extensive as I had planned. Review Source Casmin G. Public Relations Specialist Telecommunications Used the software for: 1-2 years ### "Marketo has GREAT flexibility" March 29, 2018 5.0 We've been able to take advantage of lead scoring and sales insight tools to help our sales teams based on customer activities. Marketo has allowed us to automate our day-to-day communications with our sales force and respond quickly to our prospects. Pros Marketo is a great platform and allows for a lot of flexibility and functionality. I love their online community and the tool itself is very powerful. It can be manipulated in many ways to make a wide variety of marketing campaigns work. We've improved our email marketing immensely with Marketo. Cons If you're a new company becoming acquainted with Marketo, it can be a HUGE undertaking and there's definitely a learning curve. Luckily they have a helpful online community and trainings. Review Source Talk to a Capterra advisor for free and get results within 15 minutes.