Who Uses This Software?

Emma is designed for marketing teams at businesses of all sizes with tailored editions for agencies, universities and franchises.


Average Ratings

68 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $89.00/month
  • Pricing Details
    Based on annual contract
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
  • Support
    Online
    Business Hours

Vendor Details

  • Emma
  • www.myemma.com
  • Founded 2003
  • United States

About Emma

Emma's email marketing platform makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.


Emma Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Emma Reviews Recently Reviewed!


Be Cautious of Choosing Emma

Nov 06, 2017
2/5
Overall
4 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Comments: Very bad company to do business with.

Pros: Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp.

Cons: Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma.

Vendor Response

by Emma on November 08, 2017

I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn¿t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback.

New Format Needs Improvement

Nov 03, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's pretty quick. Love the Response area and the breakdowns.

Cons: Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches.

Overall: You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can¿t be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view.

Recommendations to other buyers: Please fix the First and Last name issue. This serious is driving me nuts and I would be willing to walk away from Emma.

If only they cared about the code.

Jul 18, 2017
2/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML.

Cons: Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly.

Vendor Response

by Emma on July 19, 2017

Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience!

I <3 MyEmma

Apr 05, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader.

Pros: For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways.

Cons: I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure.

Started Off Great, Never Improved, But Got Worse

Mar 06, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence).

Cons: Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond.

Overall: I learned that there are better products out there!

Cut time and reach more

Aug 29, 2016
5/5
Overall
4 / 5
Ease of Use
4.5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending.

Cons: You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system.

Recommendations to other buyers: Think of your whole experience with this product. Did you learn as you went, or just stuck with the basics without trying to learn more. Did it help you reach people, or hinder your communications? Think about the whole product, not just a single high or low.

Capterra-loader

It is a little more advanced than constant contact, still has the user friendly widgets to create

Nov 06, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization.

Cons: it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps.

Overall: Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together.

The ease of use left a bit to be desired but overall it's a decent solution

Dec 09, 2017
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: I liked the general layout and interface along with the overall ease of understanding the reports. The latter, while not extremely granular, is fine for basic users. In fact, that sums up the software: fine for basic users but may be frustrating for those needing higher functions.

Cons: There were issues with saving my work and felt that the technical support could never satisfactorily address those issues so we eventually switched to another email client.

Overall: We used it for a while and when we weren't pushing the capabilities too hard, it was fine for basic use.

Emma Marketing Software is Easy and Affordable

Mar 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price.

Cons: I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software.

Overall: This product allows me to reach law clients for the personal injury firm I currently work for.

High quality email platform

Apr 19, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort.

Cons: The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team.

Best Email Marketing Tool Available

Jun 24, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product.

Cons: There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history.

Recommendations to other buyers: Make sure that you are looking for a marketing email platform (like Constant Contact) and not a marketing automation platform (like Pardot and Marketo). This is more like Constant Contact (so much better though) and not Marketo.

Email Marketing's Best Kept Secret!

Oct 03, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how.

Cons: They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing.

Emma is easy to use for content marketing - email campaigns and automation.

Jun 13, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use.

Cons: Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky.

Useful email features, but at times a painful experience

Jun 13, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Emma allows you to send blast emails to different audiences.

Emma's "Segments" allow you to slice your contact list into different segments based on different criteria.

Creating emails is fairly easy and it's not too hard to make something look good.

We use Emma to send ~ 300K emails at a time, which it does well.

Cons: Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle.

The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel.

Vendor Response

by Emma on June 14, 2018

Hi there, Jeremy. Appreciate you sharing your feedback here, and so glad you find it easy to create good-looking emails within the Emma application! I hate to hear that you have experienced extremely slow loading and navigation while working within your account. We¿ve done a lot of work on the backend to maximize page load speeds, and if extreme slowness is something you¿re still experiencing, we¿d love to chat directly around the specifics of your account and that experience to get to the bottom of it. We¿d also want to make sure that we have feature requests logged around the reporting/segmentation functionality you¿d like to see available. You can reach our team on both pieces at (888) 493-2525 or support@myemma.com!

Plenty of other great, more affordable products than this one.Training is a Scam

Oct 11, 2017
1/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost.

Cons: Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate
I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto.

Overall: Other than a monthly billing for NOT using there product, literally no benefit.

Vendor Response

by Emma on October 13, 2017

Thank you for your feedback. We are very sorry to hear about your experience with Emma and would like to address your concerns. Our Director of Customer Success, Cliff Corr will reach out to directly to set up a time to discuss.

Emma is very user friendly and tech support is great!

Apr 18, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Emma is always easy to use. On the rare occasions when I have a question or technical issue, customer support has always been very easy to reach, friendly, and quick to resolve the issue. I also like the follow up emails that they send out after the issue is completed.

Cons: My company has multiple accounts for each department and it is awkward to share audiences, etc. between them.

positive, though their customer support was always a pain in the butt

Dec 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money

Pros: I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy.

Cons: We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it.

Easy-to-Use, Basic ESP

Dec 15, 2016
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well.

One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and it will send to the winner after a few hours, but that's it. You can't A/B in email content without manually downloading, splitting your list, and re-uploading it as two different segments. You track the results on your own and send to the remainder of your list. It's time-consuming and cumbersome.

Emma does integrate with many major e-commerce providers. We've used the Shopify integration. That has also been a bit cumbersome. Though we get the emails of purchasers, there aren't very many trigger email options through Emma.

Overall, this is a great little program, especially if you are a small business or don't have an email team. It's not the Cadillac of ESPs, but it all you need is a reliable Honda, this would be a good fit.

Good product with great customer service

Oct 05, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available.

Cons: Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible.

I love MyEmma

Sep 07, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It's very intuitive. I like how you can drag and drop components and it's easy to type in straight text without coding. It's a great tool for many situations. It's easy to use templates saved in the system for regular emails such as newsletters as well.

Cons: Sometimes it's not as flexible as I would like. I can't move a certain component, though I can move others.

Great marketing tool!

Feb 27, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work!

Cons: I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business.

OK Email Platform

Jun 14, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Fairly easy to use once you get the hang of it. Haven't had any trouble deploying emails once I figured out all the matching of fields to variables and list appending.

Cons: The interface is not the best, didn't find it that intuitive. Seemed to be a bit slower, to get where you want to go. I also thought the way of attaching lists to campaigns was a little clumsy. I also found the templates for emails lackluster, and the ability to customize them a bit ham fisted.

The customer support is hard to find once you are in the site, which is insane. Several times I had to open up a new tab and Google "Emma Help" to find the Support number and section.

Vendor Response

by Emma on June 21, 2018

Hi there! We appreciate you sharing your feedback here, and I hate to hear the the experience you had with the application wasn¿t better. It¿s far from the customer experience we always strive to give. We¿ve been working on making improvements to our infrastructure to improve load times, and we¿re always working toward improving the platform, so hopefully you¿ll be seeing incremental improvements. I¿d love to chat further directly on the specifics around your account if you have specific concerns ¿ you can reach me at (888) 493-2525 or you can always reach the support team via our Support Hub at support.myemma.com .

Emma is an average eblast system with nice reporting features, but it's not my top pick of them all.

Mar 13, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: I like that it comes with pre-made templates and that you can change the colors, etc within those templates.

Cons: I would prefer that the program at least was a bit more forgiving in terms of it's auto-save feature. The un-do feature after it auto-saves rarely works and is really annoying...

Always awesome!

May 07, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The easy to use interface and more importantly, the always human, always friendly support! Any time I have had a question, an Emma team member was eager to help me out.

Cons: Nothing! I enjoy all aspects of Emma. From the interface and support to the tracking features available.

Excellent

May 15, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Fantastic software and a very helpful team also!

Very good for sending company emails.

Easy to use.

Cons: No undo button.
if you have more than one venue you have to update sender info rather than a drop down option with details saved for footnote

Really enjoy using Emma

Nov 03, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - friendly, efficient, effective and accessible customer service when i have a question
- ease of use/ user friendly
- saves histories

Cons: - wish links remained live for more than 6 months
- wish had more flexibility with formatting text, images, overall layout, etc.
- wish had some international distribution benchmarks; all info seems to be US-centric

Overall: With the exception of greater flexibility with formats and response tracking in Emma, I enjoy using Emma and have advocated that my client stay with this provider instead of moving to another. Customer service is always fab!

Recommendations to other buyers: thanks for asking. :)

Poor user interface; buggy

Jun 30, 2016
2/5
Overall
2 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Comments: 2 out of 3 times I use this product, I encounter bugs or basic functionality lapses. The HTML editor is balky and unpredictable, and I consistently have to log out and in to be able to send test messages. Customer service is excellent, but the everyday experience is not good.

Team was very helpful!

May 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Ease of us and the ability to make a newsletter look very professional. Your tech support is very good and I didn't have to wait a long time for the answer.

Cons: Sometimes it is difficult to remember all the steps for completion and the time zone setting. Wish there was an on chat function for help.

Very user friendly with lots of features for marketing and great price

Apr 24, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking

Cons: Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo.

Up & Coming Email Marketing Platform w/ Rich Features and Phenomenal Support

Jul 18, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I really like that there are many features that are not available on other email marketing platforms. If you do email marketing, you MUST try EMMA for their marketing/analytics features

Cons: Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive.

Overall: New marketing/analytics features not scene on other platforms

Great email marketing product

Sep 06, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level.

Cons: The thing I like least about this software platform is that they only offer a paid version option...

Capterra-loader

Emma is simple enough, but a bit lackluster.

Nov 09, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails.

Cons: Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact.

If it were my choice...

Jan 26, 2017
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Easy to import users, export lists...

Cons: the WYSIWYG editor features...pretty limited in terms of buttons, colors, links, drives me crazy

Overall: Tools don't always work well - or as expected. Auto save function is super annoying and 'undo' doesn't work very often either. Seems pretty limited for a tech-savvy super user as myself.

My favorite mass email tool

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Best looking email tool I've used. Response and link-clink tracking super handy. List building was easy enough. Salesforce integration.

Cons: Sometimes building a list seems harder than it should be, but I'm really nit-picking.

Overall: Mass email solutions are turning into a commodity but Emma is by far my favorite. It was so easy to create an email that looked exsactly how I wanted and I'm not that technical. The integration with Salesforce is also really handy.

When I did have a question I couldn't find an easy answer for I called their support line and actually talked to a person who cared and understood exactly what I was trying to do and had a quick answer for me.

Recommendations to other buyers: Mass email and spam compliance can be tricky, Emma makes it easy.

Emma makes it smart and keeps it easy

Nov 03, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of design and production of mailing. Response of Customer Support. Analytics

Overall: A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support.

This is a great product!

Apr 23, 2018
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I love the ease of use and automation. I would like more templates to quickly get emails out but I have always been able to modify the existing templates.

Cons: Automation with our website doesn't always work and I struggle to find the cause. I wish there was a notification feature when an automation process did not work or a new user did not get an email. (or was already on the list)

Ive been using this service for many years. Very happy.

May 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++

Cons: I have no complaints about this service. They only charge me when I use it which is about every 45 days.

Overall: Marketing my business and keeping my clients/prospects up to date.

Great platform for email marketing

May 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Great customer service - they are always available and helpful.
Easy to use for the most part. We don't use the templates much, but they were a good starting point.
Great analytics for open rates, click rates, and user-level response data.

Cons: I don't like that there isn't a simple "undo" button - but there is a version history
I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc.
I wish it was more responsive with Android.

Overall: Data-rich email marketing tool.

ALGIX Loves Emma

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use

Overall: Emma has been a great tool for us at ALGIX as our company has grown out of the startup phase. Emma is easy to use and makes it simple for us to create great emails. We look forward to continuing to grow with the help of Emma!

Very easy to use

Nov 04, 2016
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Emma is incredibly accessible for first-timers, both in the site interface and responsive email design. It also has many useful features that make mass email easier, and continues to roll out more. Their customer service is also very responsive, courteous and knowledgeable. The only downside is that the search function is not as robust as it could be, so it can be difficult to find groups and older campaigns if you're prolific.

If you need an easy and professional looking email setup, this is your software

May 17, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Creates beautiful email campaigns with easy to use integrations. This software was setup very intuitively and that is something we greatly appreciate

Cons: The integrations, compared to other, more expensive products are lacking. That being said, not all one stop shop software solutions will work as well.

Great support!

May 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Easy to use, great tool and simple. The support is very responsive and help you of what you need. Recommended!

Cons: Pricing, should be more flexibility. Also the HTML editor should be improved. I'm in IT myself and i would love to see more advanced features.

Good product and great company!

Jun 27, 2017
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams.

Cons: I only use the basic version, so I'd like more functionality, but again, that could just be my service level.

MyEmma- Confusing at First

Dec 12, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Comments: We used MyEmma for email marketing for several years. At first, the functionality and vernacular can be confusing and it takes some time to figure out where things are located and honestly why they're called certain things. The email builder is better than the majority of builders in the same space. The reporting gives you clear insight but it would be great to be able to go deeper with A/B testing and additional segmentation options so that we know where our effort and time should really be spent.

LOVE this email program

Jun 02, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The backend is similar to other email programs, but the speedy and responsive customer service puts it over the top in my book. I used this program for over a year and highly recommend it every chance I get.

Cons: I honestly can't think of anything. I used it for internal purposes, though, and didn't have enough time with it to experiment with external email usage.

I've used Emma for certain email integrations where Mailchimp isn't ideal.

Mar 24, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Like Mailchimp, Emma is extremely user-friendly; I like that it's also a little simpler and has less of a learning curve overall.

Cons: Emma lacks some of the more robust fine-tuning features of Mailchimp, so it's better suited to more straightforward campaigns (as opposed to varied, multi-faceted ones).

Good customer service, slow system

Nov 03, 2016
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: My Emma is easy to use in the sense that you can create, edit and send email campaigns pretty easily. The system is quite slow (so load and editing emails takes a while). The SF integration just got up to speed, but unfortunately doesn't quite fit our needs (which may be unique to us we have a slightly more complicated arrangement).

The Staff are friendly and helpful. Good customer service and support.

May 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Best Email Whitelabeling Software

Nov 04, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We use Emma as a whitelabeled product. We reviewed a lot of different options and ultimately Emma was the best option for us. I love that instead of having a contact limit per client, we just pay based on the overall contact number. That means we can have small clients and large clients and we aren't required to pay separately for them. In addition, the email builder is very simple and straightforward.

Amazeballs

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I was concerned about uploading a large amount of data, but Emma made it incredibly easy. I was able to keep all of the segmenting data that I wanted and very quickly use it to send targeted campaigns.

Cons: Finding my subject line split test data took a few minutes the first time I tried, but that is pretty minor.

Overall: Emma is amazing to use and the customer service has been phenomenal. The importing, segmenting and split testing have all been great and I have been incredibly happy with the deliverability.

Can't Wait To Get Started With Emma. The Stars Will Align, I know it!

Sep 24, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The tutorials are concise. The tactics blog sharp af. Neither is the case with MailChimp, which isn't bad either. I guess Emma just has the right vibe, if I can ever get to the tutorial and set it up lol

Cons: No one's around at night when I work on these things to authorize a few hours of free trial so I can go tell my supervisor to pay for it and get it over with. Beyond that, we'll figure out sales forth if there's a hard product market that exists that I'm not seeing anyways...

A Few Words About Emma

Mar 08, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: We've been an Emma client for more than 8 years. We've always been fans.
Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good.

Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.

Great Product!

Dec 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: We reviewed a variety of software options but decided to go with Emma. It has everything we need to create and send out blogs, newsletters, and specials. The automation meant I got to spend more with clients rather than spending time manually sending it out. I recommend this product to everyone in small business.

Not my favorite

Nov 03, 2016
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Comments: I use Emma for a client and I am not pleased with the formatting issues I've had. When I copy/ paste text, it freaks out. I regularly use constant contact and robly, and I prefer those platforms much more than Emma. I also love the chat feature on robly where I can get my questions answered without calling.

Love Emma!!

Nov 09, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I use Emma quite often. Once I figured out how to use the software for the business needs, it was easy. I know there are lots of features that are available that I am not aware of. If I ever have questions, I call and get great customer service. Thank you.

Easy to use/Great customer service

Dec 02, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use

Cons: Reporting metrics

Overall: I used EMMA to create invitations and enewsletters. The program was easy to use and I cannot say enough about the customer service--it was phenomenal. I could call anytime and talk to someone.

Must callout Joshua in Customer Service who was patient & knowledgeable! Love him!

Apr 23, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: Has all the functionality one needs for great email marketing.
Love the drip system...the screens for each part of the programming.

Cons: STILL could be further simplified for the average user.
Dummy dummy dummy down I always say.
Also, lighten up on the number of characters I have to use to get this review done.

Emma is an easy way to bring email marketing to your business

Nov 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Emma is a great tool that is easy to use for every person in your marketing team. It can be used for incredibly simple emails, or incredibly complex designs with automation. Also - no spam filter issues!

The customer support I have received has been amazing!

May 21, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Emma's customer service has been superb. The ease of navigating the tool itself is also a big plus.

Cons: I wish there were more layout options and that dynamic links were supported without having to write new code. (It would be great to attach a dynamic link to a button or image.)

Great customer service

Nov 04, 2016
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Comments: The software itself is buggy. When copy and paste, adding header 1 then header 2 often the size doesn't change, or the line spacing is different.

Customer service is great.

Emma has the world's best service.

Oct 09, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have been using Emma for years. Their product has become more and more dynamic, and it's backed by the best team support I've seen. Get a demo and see for yourself.

Need more far services for the cost

Nov 03, 2016
4/5
Overall
4 / 5
Ease of Use
1 / 5
Features & Functionality
4 / 5
Customer Support
1 / 5
Value for Money

Comments: Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities. Most importantly, surveys and event ticket sales.

Emma Rocks and Rolls

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: We have improved our brand awareness and messaging thanks to Emma. After an Emma blast this week, we closed a client who had not purchased from us in 4 years!

Love it, but not the customer service

Dec 01, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
2 / 5
Customer Support
5 / 5
Value for Money

Comments: Easy to send and manage emails! Only complaint is customer service. It's always a hassle and support calls typically take FOREVER.

Start Sending Business Emails Today

Nov 11, 2016
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: Emma is so easy. Get your list of contacts together, import them, and them send out marketing emails to segmented lists!

Pretty Solid

Dec 15, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Emma is a great email service and gets the job done. Overall it's simple and easy to navigate and use.

Emma is an email marketing game changer

Nov 11, 2016
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: We were first worried about have to pay per email sent but quickly learned that you get what you pay for!

Review from NESPIN

Nov 03, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use. Great to have the analytics!

Cons: None.

Overall: I have sent out six email blasts using Emma. I love it. So easy to use and great to see the responses! Couldn't be happier!