# Emma by Marigold Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Emma by Marigold Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/75428/Emma --- # Emma by Marigold Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Emma by Marigold ## What is Emma by Marigold? Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work. ## What is Emma by Marigold used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Email Management](https://www.capterra.com/email-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 156 user reviews Reviews sentiment Positive 81% Neutral 13% Negative 6% Starting price $99 Other, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Emma by Marigold?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://meetmarigold.com&name=Emma by Marigold) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Emma by Marigold 4.2 (156) VS. [4.5 (6,222)](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/) Starting Price $99 Other, Per Month Starting Price $15 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.2 (156) Ease Of Use 4.3 (3,403) Value For Money 4.0 (135) Value For Money 4.2 (2,983) Customer Service 4.2 (139) Customer Service 4.4 (2,983) ## Emma by Marigold alternatives [Brevo](https://www.capterra.com/p/132996/brevo/) [4.6 (3,415)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/132996/brevo/) Highest Rated [Gmail](https://www.capterra.com/p/202338/Gmail/) [4.8 (13,357)](https://www.capterra.com/p/202338/Gmail/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/202338/Gmail/) [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) [4.5 (17,582)](https://www.capterra.com/p/110228/MailChimp/reviews/) Starting price $13.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 92% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/110228/MailChimp/) [MailerLite](https://www.capterra.com/p/136603/MailerLite/) [4.7 (2,257)](https://www.capterra.com/p/136603/MailerLite/reviews/) Starting price $10.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/136603/MailerLite/) [View all alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Email Campaign Management 4.3 (16) 56.25% of 16 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Contact Management 4.3 (15) 60.00% of 15 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Engagement Tracking 4.9 (14) 78.57% of 14 reviewers that rated this feature as important or highly important Tracks metrics that provide insight into how a user interacts with any interface or product Mobile Optimization 4.2 (13) 53.85% of 13 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Email Marketing 5.0 (10) 100.00% of 10 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Customizable Templates 4.9 (9) 77.78% of 9 reviewers that rated this feature as important or highly important Pre-designed layouts that can be customized to match preferences and requirements Emma by Marigold 107 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Automatic reply functionality for incoming messages Create and automatically send premade copy in response to customer messages Track and analyze user behavior within a system or network Track visitors'/audience's responses across web pages and other optimized content Display advertising and marketing messages to users based on their browsing history and preferences Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Manage and track all internal and external communication conducted via calls, email, text, or chat Track and manage adherence to policies for any service, product, process, or supplier Manage user consent requests and documents Centralized database of stakeholders and their contact information such as names, address, phone number etc. Manage, organize, and store contact information Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Ability to communicate to customers through at least one channel such as email, live chat, phone, or social media. Searchable repository of information about clients A collection of customer information such as contact details, demographics, previous interactions, etc. Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Ensure compliance with the General Data Protection Regulation protocols Use AI to generate content in the form of text, images, videos, etc. Add, edit, and manipulate HTML code directly Store and manage images Track interaction history by documenting conversations for contacts Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Manage contacts across multiple mailing lists Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Send messages to multiple subscribers at the same time Personalize text messages using templates and custom fields Communicate using messages within the system Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Manage multiple campaigns in one system Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Track the number of open emails, messages, and texts for any campaign A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Preview materials before finalizing projects Streamlining repetitive tasks and activities through automated and predefined workflows Analyze and gain insights into data in real-time Receive data and information in real time Active monitoring of systems, applications, or networks Notifications that are delivered to users as soon as an event occurs Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Send individual or bulk text messages at predetermined times Plan availability and assign specific time slots for tasks and resources Group leads or contacts based on their specific characteristics Send promotional campaigns or transactional messages via text messages Send messages via SMS Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Process of managing customer subscription lifecycle for a recurring service or a product Gauge satisfaction and receive information for improvement and success Create, save, and re-purpose templates for emails, forms, etc. Set up connections to third-party platforms to improve business processes Interact with data visualization elements, such as charts and graphs, to drill down into data Web form that allows users to enter data that is sent and processed for different reasons Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 3.9 (156) 3.9 Based on 156 reviews ## Pricing Value for money 4.0 (135) [View pricing plan details](https://www.capterra.com/p/75428/Emma/pricing/) Emma Lite $99.00 Other,Per Month It includes: - Drag & Drop Email Editor - Dynamic Content - Email Scheduling - Email Template Gallery - Real-time Reporting - Deliverability Support - Segmentation - A/B Testing - Signup Forms - API Access - Asset Library - Email/Phone Support - Integrations - Pre-send Email Testing - Subscription Management - User Permissions Emma Essentials $159.00 Other,Per Month It includes: - Drag & Drop Email Editor - Code Your Own Emails - Dynamic Content - Email Scheduling - Landing Page Builder - Marketing Automation - Segmentation - SMS - Deliverability Support - A/B Testing - Tiered Account Structure - Approvals Dashboard - API Access - Asset Library - Automation Builder - Activity Dashboard - Comparative Reporting - Email/Phone Support - Email Template Gallery - Integrations - Marketing Calendar - Pre-send Email Testing - Private Branding - Real-time Reporting - Signup Forms - Subscription Management - User Permissions Emma for Teams $249.00 Other,Per Month It includes: - Tiered Account Structure - Deliverability Support - Drag & Drop Email Editor - Code Your Own Emails - Dynamic Content - Marketing Automation - Landing Page Builder - A/B Testing - Segmentation - SMS - Trends Reporting - Approvals Dashboard - Activity Dashboard - API Access - Asset Library - Asset Sharing - Automation Builder - Comparative Reporting - Email/Phone Support - Email Scheduling - Email Template Gallery - Integrations - Marketing Calendar - Pre-send Email Testing - Private Branding - Real-time Reporting - Signup Forms - Single Sign-on - Subscription Management - Template & Campaign Sharing - User Permissions Value for money 4.0 (135) 4.0 Based on 135 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ WordPress](https://www.capterra.com/p/131687/WordPress/)[ SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/)[ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Eventbrite](https://www.capterra.com/p/114949/Eventbrite/)[ HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)[ Zendesk Suite](https://www.capterra.com/p/164283/Zendesk/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.2 (139) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.2 (139) 4.2 Based on 139 reviews ## User reviews Overall rating 4.2 Based on 156 reviews Filter by rating 5(73) 4(54) 3(20) 2(5) 1(4) Mentioned topic Sorted by most recent AB Anuoluwapo B. Front-End Software Engineer Financial Services ### "Emma by Marigold in Financial Services Campaigns" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 January 15, 2026 Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end. Pros Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding. Cons I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EW Evangeline W. Small Business Owner Health, Wellness and Fitness ### "Email Marketing for my Small Fitness Company at Par with Emma by Marigold" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 1, 2025 Pros I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold. Cons The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FS Felicia S. Executive Team Leader Telecommunications ### "I give Emma by Marigold a 10/10 Overall Rating" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 August 28, 2025 Pros Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically. Cons I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RN Rachel N. Head of Sales and Dispatch Luxury Goods & Jewelry ### "My Review of Emma by Marigold" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 26, 2025 Pros Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema. Cons Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NE Nkechi E. Head of Sales and Marketing Hospitality ### "Emma by Marigold in Hotel & Hospitality Industry" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 October 16, 2024 Pros Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing. Cons I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NA Ngozi A. AG Director Arts and Craft Department Arts and Crafts ### "N.Akande Emma by Marigold Filled Survey " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 October 9, 2024 Pros Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time. Cons I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. EC Ellese C. Sales Consultant Luxury Goods & Jewelry ### "My Review of Emma by Marigold" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 September 26, 2024 Pros Emma by Marigold allocates tools which enables me to automate creation, customization and sending high volume outbound marketing emails. Cons Unfortunately, Emma by Marigold does not offer website builder capabilities. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NW Nsogbu W. Assistant Hatchery and Early Stage Manager Farming ### "All-in-One Marketing Platform: Emma by Marigold" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 July 31, 2024 Pros Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever. Cons I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AA Adegboyega A. Ticketing Agent Leisure, Travel & Tourism ### "Emma by Marigold Review by Ticketing Agent" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 22, 2024 Email marketing automation is the core benefit that I relish. Pros Email communication is the most preferable strategy of all times. Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time. Cons This tool does not have website builder tools bit it has a robust backend integration capability. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Isaac L. Sales and Marketing Coordinator Medical Practice ### "It’s a solid product and it comes with Meevo" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 June 1, 2024 It was very good. It was great because it plugged into the meevo database for automations. Pros Very easy to use. Intuitive software and it also plugs into Meevo. Cons I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/75428/Emma/reviews/) Popular comparisons [Brevo vs Emma by Marigold](https://www.capterra.com/compare/75428-132996/Emma-vs-brevo)[Gmail vs Emma by Marigold](https://www.capterra.com/compare/75428-202338/Emma-vs-Gmail)[Mailchimp vs Emma by Marigold](https://www.capterra.com/compare/75428-110228/Emma-vs-MailChimp)[MailerLite vs Emma by Marigold](https://www.capterra.com/compare/75428-136603/Emma-vs-MailerLite)[Constant Contact vs Emma by Marigold](https://www.capterra.com/compare/31898-75428/Constant-Contact-vs-Emma)[ActiveCampaign vs Emma by Marigold](https://www.capterra.com/compare/75428-79367/Emma-vs-ActiveCampaign)[Systeme.io vs Emma by Marigold](https://www.capterra.com/compare/75428-198994/Emma-vs-Systeme) [Omnisend vs Emma by Marigold](https://www.capterra.com/compare/75428-153508/Emma-vs-Omnisend)[EmailOctopus vs Emma by Marigold](https://www.capterra.com/compare/75428-147415/Emma-vs-EmailOctopus)[Campaign Monitor by Marigold vs Emma by Marigold](https://www.capterra.com/compare/75428-76928/Emma-vs-Campaign-Monitor)[HubSpot Marketing Hub vs Emma by Marigold](https://www.capterra.com/compare/75428-171840/Emma-vs-HubSpot-Marketing)[EngageBay CRM vs Emma by Marigold](https://www.capterra.com/compare/75428-178819/Emma-vs-EngageBay-Marketing)[Klaviyo vs Emma by Marigold](https://www.capterra.com/compare/75428-156699/Emma-vs-Klaviyo)  Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)