Helping businesses choose
better software since 1999
better software since 1999
Guides & Research
Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology.
Capterra carefully verified over 2 million reviews to bring you authentic software and services experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. Learn more.
Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software and service providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. Learn more.
Emma by Marigold is a robust email marketing platform that makes it easy for teams of all sizes to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.
Provider
Marigold
Located In
United States
Open API
Yes
Deployment
Cloud, SaaS, Web-Based
Training
Documentation, Live Online, Videos, Webinars
Support
FAQs/Forum, Knowledge Base, Email/Help Desk, Phone Support, 24/7 (Live rep)
Execute best-in-class relationship marketing strategies with an email marketing solution purpose-built for higher education, franchises, non-profits, and distributed businesses.
Content Source: Emma by Marigold
Based on other buyer's searches, these are the products that could be a good fit for you.
Reviewers find Emma by Marigold effective for sending mass emails, appreciating its ease of use and the ability to track the success of their messages. They value the platform's capability to handle large volumes of emails and the convenience of sending group notifications without manual effort. On the downside, users mention limited trigger email options, labeling issues, and the lack of automatic send features, which can be cumbersome when managing time-sensitive communications.
Users are enthusiastic about the email marketing features of Emma by Marigold, particularly its automation capabilities and campaign performance insights. They find the platform beneficial for creating actionable engagements with customers and appreciate its suitability for nonprofits and small businesses. Reviewers highlight the ease of writing marketing emails and the comprehensive set of features that support their marketing efforts, making it a valuable tool for their organizations.
Pros
Love how you can send Mass emails. Emma has a great customizable features so you can design what you want your email to look like.
The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns.
I like the ease-of-use of the platform, and they put on an awesome conference. Good product for smaller marketing teams.
Friendly, efficient, effective and accessible customer service when i have a question. Ease of use/ user friendly.
Cons
Miss the live chat customer service,, but, in that "keeping it human" and getting to folks who actually know what they're doing.
We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract.
It is drag and drop, to a point. You can use links, but you can't put documents in your emails.
The customer support is hard to find once you are in the site, which is insane.
Most Recent Video User Review for Emma by Marigold
SEE ALL VIDEO REVIEWS
Not a huge fan for entry level work
Jordan B.
"It’s a solid product and it comes with Meevo"
Overall: It was very good. It was great because it plugged into the meevo database for automations.
Pros: Very easy to use. Intuitive software and it also plugs into Meevo.
Cons: I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes.
"Great ESP for Enterprise Level"
Overall: Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed.
Pros: I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners.
Cons: The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc.
"Easy to Use Email Marketing"
Pros: Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup
Cons: More expensive than some competitors. HTML Editor is sort of glitchy
"A Helpful Tool for Mass E-Mail Communications"
Overall: Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students.
Pros: Even prior to COVID, we rely on regular email communications to provide our thousands of residential students with important updates and news each week. Emma makes it easy to send emails that are both rich with content and also aesthetically pleasing. The system also makes it easy to send messages and track the success of your messaging.
Cons: Generally speaking, I don't have any major issues with Emma. We did run into some issues as we were getting the system set up on our campus but much of that was the luck of the draw (or lack thereof) with how our other data systems integrate with Emma.
"Creative Marketing Solution through Digital Support "
Overall: The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance.
Pros: The software has created lasting customer engagement approach that is dependable.
Cons: The has included reliable approaches that foster marketing and creates a suitable business plan.
