--- title: "Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75428/Emma/reviews/" page_type: "reviews" language: "en" --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 26th, 2026 # Reviews of Emma by Marigold Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews NA Ngozi A AG Director Arts and Craft DepartmentArts and Crafts, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time.“ October 9, 2024 RN Rachel N Head of Sales and DispatchLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features.“ June 26, 2025 FS Felicia S Executive Team LeaderTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically.“ August 28, 2025 EC Ellese C Sales ConsultantLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold does not offer website builder capabilities.“ September 26, 2024 GL Garlasco L Digital MarketerHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 1-2 years. “The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance.“ April 9, 2024 JR Jason R Digital Content SpecialistResearch, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold lack tons of free email templates and lack website builder capabilities.“ May 2, 2024 AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time.“ July 22, 2024 JS Joseph S Marketing ManagerConsumer Goods, 11 - 50 employeesUsed the software for: More than 2 years. “limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to have multiple 'From' addresses“ April 1, 2024 ## Showing most helpful reviews Showing 1-25 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Keith O. Director for Communication Education Management Used the software for: 2+ years ### "Emma Marketing/Email System for higher ed" February 6, 2019 4.0 We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department. Pros The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send. Cons The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format. Review Source Rebecca C. Events & Office Manager Used the software for: 1-2 years ### "It is a little more advanced than constant contact, still has the user friendly widgets to create" November 6, 2017 4.0 Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together. Pros better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization. Cons it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps. Review Source JM Jonathan M. Business Development and Marketing Lead Real Estate Used the software for: 2+ years ### "Effectiveness of Emma " December 10, 2023 3.0 Pros I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time. Cons Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives. Review Source Shannon M. Director of Account Services Internet Used the software for: 6-12 months ### "Great interface and the team is helpful when you need them!" August 1, 2018 4.0 We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients. Pros We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system. Cons There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity. Review Source Isaac L. Sales and Marketing Coordinator Medical Practice Used the software for: Less than 6 months ### "It’s a solid product and it comes with Meevo" June 1, 2024 5.0 It was very good. It was great because it plugged into the meevo database for automations. Pros Very easy to use. Intuitive software and it also plugs into Meevo. Cons I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes. Review Source CB Cameron B. Owner Restaurants Used the software for: Less than 6 months ### "Terrible Customer Service - Locked Into Contract, Cannot Downgrade" November 7, 2023 2.0 Terrible. I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999. That is ridiculous. On top of it all I cannot even downgrade my service. I'm pretty sure if I wanted to upgrade there would be no problem in doing so. Terrible business model. Pros The feature that most attracted me to Emma was its integration with my Opentable account. The integration took months to actually start functioning. They don't tell you that you need to go through a screening process to use the SMS. Cons Terrible customer service. They advertise they have phone service 12hrs per day during midweek. You call and an automated service tells you who to email and someone from that team will get back to you within two business days. I've never had a service where I couldn't upgrade or downgrade. I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months. Alternatives considered [Toast POS](https://www.capterra.com/p/136301/Toast-POS/) Reason for choosing Emma by Marigold The integration with Opentable and the templates looked good but I find the platform is not user friendly. Review Source Brian W. Marketing Director Airlines/Aviation Used the software for: 2+ years ### "Great for beginners, a nightmare for experienced marketers" March 12, 2019 3.0 Pros Easy to set up, import names, and send basic emails Cons It does not allow full HTML coding, and is very blocky in appearance and build. Review Source Response from Marigold March 15, 2019 Hey, Brian!¿ Thank you for the feedback, though I hate to hear you are experiencing frustrations with the Code Your Own template capability and the editor¿s default block-structured formatting! We have a very informative set of articles with guides and tips for using this feature that can be found here (https://support.e2ma.net/Special:Search?search=code+your&qid=&path=&fpid=407&fpth=). These guides and tips should help you break free from the blocky structure you are experiencing in the default editor. If you need further assistance with any of these features, please feel free to reach out to support directly at support.myemma.com! Jessica G. Designer Marketing and Advertising Used the software for: 6-12 months ### "I loved my experience" September 30, 2019 5.0 It was so easy to use and the customer service helped with any issues. Pros I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response. Cons I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to. Review Source Jordan B. vp Retail Used the software for: 1-2 years ### "Not a huge fan for entry level work" May 10, 2022 3.0 Pros It definitely was open enough to allow me to customize my work. Cons It was extremely cumbersome to use and not very user friendly to someone without coding knowledge. Review Source Zeke D. Content Director + Social Strategist Used the software for: 1-2 years ### "Emma is simple enough, but a bit lackluster." November 9, 2017 4.0 Pros I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails. Cons Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact. Review Source NA Ngozi A. AG Director Arts and Craft Department Arts and Crafts Used the software for: 2+ years ### "N.Akande Emma by Marigold Filled Survey " October 9, 2024 5.0 Pros Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time. Cons I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises. Review Source EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "When I Came Across Emma by Marigold, I Established Email Marketing " May 1, 2024 5.0 Pros Emma by Marigold enables me to retain our customers through real-time engagements. Cons I am a daily user of Emma by Marigold and I barely spot any flaw. Review Source AA Adegboyega A. Ticketing Agent Leisure, Travel & Tourism Used the software for: 2+ years ### "Emma by Marigold Review by Ticketing Agent" July 22, 2024 4.0 Email marketing automation is the core benefit that I relish. Pros Email communication is the most preferable strategy of all times. Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time. Cons This tool does not have website builder tools bit it has a robust backend integration capability. Review Source RD Ram D. Chief of Party Construction Used the software for: 2+ years ### "Email Marketing at Breeze with Emma by Marigold." May 2, 2024 5.0 Pros It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold.It is possible to reach and engage our customers using this software. Cons I haven't experienced anything to complain about Emma by Marigold as it suits best out email marketing needs. Review Source ES Elaine S. Web Developer and User Interface Specialist Education Management Used the software for: 2+ years ### "If only they cared about the code." July 18, 2017 2.0 Pros It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML. Cons Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly. Review Source Response from Marigold July 19, 2017 Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience! KR Kimberly R. Used the software for: 2+ years ### "New Format Needs Improvement" November 3, 2016 4.0 You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view. Pros It's pretty quick. Love the Response area and the breakdowns. Cons Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches. Review Source MA Myca A. Director, Customer Experience Philanthropy Used the software for: 2+ years ### "I <3 MyEmma" April 5, 2018 5.0 The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader. Pros For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways. Cons I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure. Review Source JA Jeremy A. Project Coordinator Used the software for: 6-12 months ### "Useful email features, but at times a painful experience" June 14, 2018 3.0 Pros Emma allows you to send blast emails to different audiences. Emma's "Segments" allow you to slice your contact list into different segments based on different criteria. Creating emails is fairly easy and it's not too hard to make something look good. We use Emma to send ~ 300K emails at a time, which it does well. Cons Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle. The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel. Review Source Response from Marigold June 14, 2018 Hi there, Jeremy. Appreciate you sharing your feedback here, and so glad you find it easy to create good-looking emails within the Emma application! I hate to hear that you have experienced extremely slow loading and navigation while working within your account. We¿ve done a lot of work on the backend to maximize page load speeds, and if extreme slowness is something you¿re still experiencing, we¿d love to chat directly around the specifics of your account and that experience to get to the bottom of it. We¿d also want to make sure that we have feature requests logged around the reporting/segmentation functionality you¿d like to see available. You can reach our team on both pieces at (888) 493-2525 or support@myemma.com! EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Emma Review" June 13, 2022 4.0 Pros Thanks to the spam blocker, it automatically blocks spam messages. Thus, an unnecessary e-mail crowd does not occur in my inbox. This is my favorite feature. Cons There are not many negative aspects of the application. But it got a little expensive. Review Source VR Verified Reviewer Assistant Director of School, College, and Program Marketing at Endicott College Higher Education Used the software for: 1-2 years ### "Emma EMail" July 16, 2019 4.0 I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly Pros Great to have multiple sub-account that all share one "contact" list so help with duplicates Cons Not easy to format, very limited format options, takes much longer to make an email than with others Review Source JS Jade S. Marketing Used the software for: 6-12 months ### "High quality email platform" April 19, 2018 5.0 Pros I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort. Cons The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team. Review Source SO Sibiry O. General director Internet Used the software for: 2+ years ### "Emma review " November 6, 2022 5.0 Pros The emma software is really very useful for your emailing campaign. Very easy to use Cons The software is very interesting but not enough templates like the competition does Review Source PC Pamela C. Consulting Partner Used the software for: Less than 6 months ### "EMAIL DEMYSTIFIED" September 12, 2018 5.0 Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers. Pros Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns. Cons Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments. Review Source HS Heather S. Creative Director Wine and Spirits Used the software for: 2+ years ### "Email Marketing's Best Kept Secret!" October 4, 2017 5.0 Pros great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how. Cons They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing. Review Source VR Verified Reviewer New York fashion photographer / Director Used the software for: 2+ years ### "I have been using this service for many years. Very happy." May 28, 2018 5.0 Marketing my business and keeping my clients/prospects up to date. Pros I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++ Cons I have no complaints about this service. They only charge me when I use it which is about every 45 days. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.