--- title: "Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is Emma by Marigold the right Email Marketing solution for you? Explore 157 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/75428/Emma/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-02" --- Emma by Marigold 4.2 (157) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 2nd, 2026 # Reviews of Emma by Marigold Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews FS Felicia S Executive Team LeaderTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically.“ August 28, 2025 RN Rachel N Head of Sales and DispatchLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features.“ June 26, 2025 NA Ngozi A AG Director Arts and Craft DepartmentArts and Crafts, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time.“ October 9, 2024 JR Jason R Digital Content SpecialistResearch, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold lack tons of free email templates and lack website builder capabilities.“ May 2, 2024 GL Garlasco L Digital MarketerHealth, Wellness and Fitness, 51 - 200 employeesUsed the software for: 1-2 years. “The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance.“ April 9, 2024 EC Ellese C Sales ConsultantLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold does not offer website builder capabilities.“ September 26, 2024 AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time.“ July 22, 2024 JS Joseph S Marketing ManagerConsumer Goods, 11 - 50 employeesUsed the software for: More than 2 years. “limited functionality with drag and drop editor, setting up multiple emails for a single campaign can be tedious, unable to have multiple 'From' addresses“ April 1, 2024 ## Showing most helpful reviews Showing 1-25 of 157 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Keith O. Director for Communication Education Management Used the software for: 2+ years ### "Emma Marketing/Email System for higher ed" February 6, 2019 4.0 We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department. Pros The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send. Cons The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format. Review Source Rebecca C. Events & Office Manager Used the software for: 1-2 years ### "It is a little more advanced than constant contact, still has the user friendly widgets to create" November 6, 2017 4.0 Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together. Pros better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization. Cons it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps. Review Source JM Jonathan M. Business Development and Marketing Lead Real Estate Used the software for: 2+ years ### "Effectiveness of Emma " December 10, 2023 3.0 Pros I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time. Cons Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives. Review Source Shannon M. Director of Account Services Internet Used the software for: 6-12 months ### "Great interface and the team is helpful when you need them!" August 1, 2018 4.0 We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients. Pros We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system. Cons There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity. Review Source Isaac L. Sales and Marketing Coordinator Medical Practice Used the software for: Less than 6 months ### "It’s a solid product and it comes with Meevo" June 1, 2024 5.0 It was very good. It was great because it plugged into the meevo database for automations. Pros Very easy to use. Intuitive software and it also plugs into Meevo. Cons I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes. Review Source CB Cameron B. Owner Restaurants Used the software for: Less than 6 months ### "Terrible Customer Service - Locked Into Contract, Cannot Downgrade" November 7, 2023 2.0 Terrible. I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999. That is ridiculous. On top of it all I cannot even downgrade my service. I'm pretty sure if I wanted to upgrade there would be no problem in doing so. Terrible business model. Pros The feature that most attracted me to Emma was its integration with my Opentable account. The integration took months to actually start functioning. They don't tell you that you need to go through a screening process to use the SMS. Cons Terrible customer service. They advertise they have phone service 12hrs per day during midweek. You call and an automated service tells you who to email and someone from that team will get back to you within two business days. I've never had a service where I couldn't upgrade or downgrade. I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months. Alternatives considered [Toast POS](https://www.capterra.com/p/136301/Toast-POS/) Reason for choosing Emma by Marigold The integration with Opentable and the templates looked good but I find the platform is not user friendly. Review Source Brian W. Marketing Director Airlines/Aviation Used the software for: 2+ years ### "Great for beginners, a nightmare for experienced marketers" March 12, 2019 3.0 Pros Easy to set up, import names, and send basic emails Cons It does not allow full HTML coding, and is very blocky in appearance and build. Review Source Response from Marigold March 15, 2019 Hey, Brian!¿ Thank you for the feedback, though I hate to hear you are experiencing frustrations with the Code Your Own template capability and the editor¿s default block-structured formatting! We have a very informative set of articles with guides and tips for using this feature that can be found here (https://support.e2ma.net/Special:Search?search=code+your&qid=&path=&fpid=407&fpth=). These guides and tips should help you break free from the blocky structure you are experiencing in the default editor. If you need further assistance with any of these features, please feel free to reach out to support directly at support.myemma.com! Jessica G. Designer Marketing and Advertising Used the software for: 6-12 months ### "I loved my experience" September 30, 2019 5.0 It was so easy to use and the customer service helped with any issues. Pros I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response. Cons I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to. Review Source Jordan B. vp Retail Used the software for: 1-2 years ### "Not a huge fan for entry level work" May 10, 2022 3.0 Pros It definitely was open enough to allow me to customize my work. Cons It was extremely cumbersome to use and not very user friendly to someone without coding knowledge. Review Source Zeke D. Content Director + Social Strategist Used the software for: 1-2 years ### "Emma is simple enough, but a bit lackluster." November 9, 2017 4.0 Pros I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails. Cons Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact. Review Source HH Hussain H. Sales and Marketing Specialist Food & Beverages Used the software for: 2+ years ### "Emma email marketing offers a great variety of templates and meets all our needs!" July 5, 2022 4.0 We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing. Pros Emma offers a great variety of templates and meets all our needs. Marketing campaigns can be launched with any of our desired templates. Moreover, we can also edit templates and archive them as per our requirements. Images can also be swapped from the gallery and this is a very feasible option. It is a simple software that assists in sending newsletters that are not recognized as spam. The most beautiful aspect of Emma is that you can create campaigns and save them for later use. Cons Emma offers very limited features when it comes to the email fonts or formats of text. The formatting appears to be very clunky at times. Their internal HTML customization is very restricted and gives us access to only specific features. The worst thing I have come across is that it is very cumbersome to set up the things on the mobile screen for example; margins and columns cannot be moved. The pre-defined email formats are not always very useful and do not always meet our requirements. Review Source NW Nsogbu W. Assistant Hatchery and Early Stage Manager Farming Used the software for: 2+ years ### "All-in-One Marketing Platform: Emma by Marigold" July 31, 2024 4.0 Pros Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever. Cons I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration. Review Source NA Ngozi A. AG Director Arts and Craft Department Arts and Crafts Used the software for: 2+ years ### "N.Akande Emma by Marigold Filled Survey " October 9, 2024 5.0 Pros Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time. Cons I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises. Review Source RD Ram D. Chief of Party Construction Used the software for: 2+ years ### "Email Marketing at Breeze with Emma by Marigold." May 2, 2024 5.0 Pros It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold.It is possible to reach and engage our customers using this software. Cons I haven't experienced anything to complain about Emma by Marigold as it suits best out email marketing needs. Review Source ES Elaine S. Web Developer and User Interface Specialist Education Management Used the software for: 2+ years ### "If only they cared about the code." July 18, 2017 2.0 Pros It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML. Cons Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly. Review Source Response from Marigold July 19, 2017 Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience! KR Kimberly R. Used the software for: 2+ years ### "New Format Needs Improvement" November 3, 2016 4.0 You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view. Pros It's pretty quick. Love the Response area and the breakdowns. Cons Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches. Review Source MH Masud H. Customer Support Manager Leisure, Travel & Tourism Used the software for: 1-2 years ### "The Best Email Marketing Solution For Businesses Of All Sizes " January 11, 2024 5.0 Pros I like the drag and drop features I like the email marketing and automation capabilities. It makes promoting business brand easy thereby becoming profitable. Cons I think it is right to say Emma is flawless because it has worked without much problems. Review Source NR Nikki R. Digital Marketing Manager Restaurants Used the software for: 1-2 years ### "Easy to use and scalable" December 11, 2020 4.0 I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of. Pros I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system. Cons The price fluctuations can be hard to manage if you're on a fixed budget. Review Source VR Verified Reviewer Director of Marketing Facilities Services Used the software for: 2+ years ### "Love Emma!!" October 16, 2018 5.0 Pros I love the easy to use interface. It is loaded with customization features that makes every campaign recipient feel special. Reporting is also very good. Customer service is AWESOME!!!! Cons I wish there was a way to track results by segment. Review Source sP sarah P. ceo Apparel & Fashion Used the software for: 2+ years ### "Best in Class IMHO" November 11, 2020 4.0 MyEmma makes it easy peasy for this small biz to stay in touch. Pros It is super easy, looks super pro and we have found to be less buggy and have fewer wtf glitches than others we have used. Great for #smallbusiness. Customer service is responsive and human, not robotic. Woohoo for that. Cons Hmmm, nothing pops up. Miss the live chat customer service,, but, in that "keeping it human" and getting to folks who actually know what they're doing? Yeah, we'll give up live chat which can sometimes take twice as long as you have to get through the "ranks" to someone who has actual knowledge. Review Source BB Bob B. Director Of Corporate Communications Biotechnology Used the software for: 2+ years ### "The ease of use left a bit to be desired but overall it's a decent solution " December 10, 2017 3.0 We used it for a while and when we weren't pushing the capabilities too hard, it was fine for basic use. Pros I liked the general layout and interface along with the overall ease of understanding the reports. The latter, while not extremely granular, is fine for basic users. In fact, that sums up the software: fine for basic users but may be frustrating for those needing higher functions. Cons There were issues with saving my work and felt that the technical support could never satisfactorily address those issues so we eventually switched to another email client. Review Source VR Verified Reviewer Senior Web Developer Marketing and Advertising Used the software for: 2+ years ### "She's ok" July 24, 2019 4.0 Pros I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too. Support is pretty helpful and easy to get connected with. Cons I don't like if I have to change out an image in an email and a link and metadata are already assigned, the link and metadata automatically clear out and I have to reassign it. Over the years of using it, it seems like it is slow to load and I've used it in a variety of browsers. Review Source AW Allison W. Marketing and Event Manager Chemicals Used the software for: 6-12 months ### "Good platform for email and landing pages" April 11, 2019 4.0 I had great customer service and it has met my needs. The platform is extremely easy to use but I wish it was a little bit more sophisticated on adding new contacts into automated campaigns. Pros The price and easy set up. Very easy to set up with our information and start sending out emails. Cons The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign. Review Source VR Verified Reviewer Freelance Writer Apparel & Fashion Used the software for: Less than 6 months ### "Emma, it's great but only to a point" April 16, 2019 3.0 Pros This software would be good for beginners in the internet marketing age. It gives you a good baseline of features the crowning jewel of which is their email marketing. Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product. Cons While I can appreciate that they have the email gambit locked tight, I think this software has so much more potential. Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store? I think if emma found a way to link with online retail houses, they would do well. Review Source VR Verified Reviewer Photographer Events Services Used the software for: 1-2 years ### "Great email marketing product " October 17, 2018 4.0 Pros Emma is extremely easy to use! I love how easy it is to edit and format emails even if you don’t have a strong graphic design background. Cons I have had nothing but good experiences using Emma! 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