# Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of Emma by Marigold Ease of use 4.2 Customer Service 4.2 ## Pros and Cons in Reviews NA Ngozi A AG Director Arts and Craft DepartmentArts and Crafts, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time.“ October 9, 2024 RN Rachel N Head of Sales and DispatchLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features.“ June 26, 2025 FS Felicia S Executive Team LeaderTelecommunications, 1,001 - 5,000 employeesUsed the software for: More than 2 years. “With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically.“ August 28, 2025 EC Ellese C Sales ConsultantLuxury Goods & Jewelry, 51 - 200 employeesUsed the software for: More than 2 years. “Unfortunately, Emma by Marigold does not offer website builder capabilities.“ September 26, 2024 AA Adegboyega A Ticketing AgentLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time.“ July 22, 2024 JR Jason R Digital Content SpecialistResearch, 51 - 200 employeesUsed the software for: More than 2 years. “Emma by Marigold lack tons of free email templates and lack website builder capabilities.“ May 2, 2024 NW Nsogbu W Assistant Hatchery and Early Stage ManagerFarming, 501 - 1,000 employeesUsed the software for: More than 2 years. “Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever.“ July 31, 2024 AO Alistair O DigitalComputer & Network Security, 51 - 200 employeesUsed the software for: 1-2 years. “The inability to export data easily was the main reason we had to move away.“ August 9, 2022 ## Showing most helpful reviews Showing 1-25 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Isaac L. Sales and Marketing Coordinator Medical Practice Used the software for: Less than 6 months ### "It’s a solid product and it comes with Meevo" June 1, 2024 5.0 It was very good. It was great because it plugged into the meevo database for automations. Pros Very easy to use. Intuitive software and it also plugs into Meevo. Cons I didn’t understand how to use the coding aspect with HTML. Perhaps aadd more dev notes. Review Source CB Christian B. Director of Housing Higher Education Used the software for: 2+ years ### "A Helpful Tool for Mass E-Mail Communications" February 10, 2021 4.0 Emma has been a helpful tool for our organization. We recognize that students get inundated with emails so using Emma allows us to be more strategic and create messages that are more engaging to students. Pros Even prior to COVID, we rely on regular email communications to provide our thousands of residential students with important updates and news each week. Emma makes it easy to send emails that are both rich with content and also aesthetically pleasing. The system also makes it easy to send messages and track the success of your messaging. Cons Generally speaking, I don't have any major issues with Emma. We did run into some issues as we were getting the system set up on our campus but much of that was the luck of the draw (or lack thereof) with how our other data systems integrate with Emma. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Emma by Marigold This was a university wide decision based on prices, features, etc. Review Source JM Jonathan M. Business Development and Marketing Lead Real Estate Used the software for: 2+ years ### "Effectiveness of Emma " December 10, 2023 3.0 Pros I replaced Emma with iContact - it helped me to create and customize marketing emails in real-time. Cons Unfortunately, Emma lacked a lot of tools auch as web design and e-commerce unlike it’s alternatives. Review Source Keith O. Director for Communication Education Management Used the software for: 2+ years ### "Emma Marketing/Email System for higher ed" February 6, 2019 4.0 We send regular newsletters to external and internal audiences with Emma at a fair and reasonable price. We also have segmented users by department. Pros The WYSIWYG is pretty reliable and intuitive. The list management is easy to use and sending an email to multiple audiences is so clear that there is no possible confusion to send to the wrong groups. The emails frequently get sent immediately upon hitting send. Cons The copy/paste from Word or from other sources occasionally will cause serious formatting issues that can't be resolved without looking into the source. The Word clipboard feature doesn't always work. The building out of the design of a template -- specifically the dragging and dropping -- can be frustrating because blocks can't always be relocated where you'd like them to be. At times, the format of font -- ital, bold, underline -- can get "stuck," meaning you have to go into the source to re-format. Review Source Rebecca C. Events & Office Manager Used the software for: 1-2 years ### "It is a little more advanced than constant contact, still has the user friendly widgets to create" November 6, 2017 4.0 Better looking, more professional templates, more options, better anaylitical properties for response and easier to put together. Pros better templates, easy to make templates and you can pay them to create a one-of-a-kind email for your organization. Cons it's a little frustrating to have to change the template font to another font. Especially with bullet points. also, you cannot copy and paste into the blocks without creating extra steps. Review Source CB Cameron B. Owner Restaurants Used the software for: Less than 6 months ### "Terrible Customer Service - Locked Into Contract, Cannot Downgrade" November 7, 2023 2.0 Terrible. I am not the best with design and find the platform hard to use. When I contacted their team about how much it would cost to help design a custom template I was told $999. That is ridiculous. On top of it all I cannot even downgrade my service. I'm pretty sure if I wanted to upgrade there would be no problem in doing so. Terrible business model. Pros The feature that most attracted me to Emma was its integration with my Opentable account. The integration took months to actually start functioning. They don't tell you that you need to go through a screening process to use the SMS. Cons Terrible customer service. They advertise they have phone service 12hrs per day during midweek. You call and an automated service tells you who to email and someone from that team will get back to you within two business days. I've never had a service where I couldn't upgrade or downgrade. I tried to downgrade my package to only receive an email with the representative attaching my contract and saying you cannot downgrade until your contract is up in 9 months. Alternatives considered [Toast POS](https://www.capterra.com/p/136301/Toast-POS/) Reason for choosing Emma by Marigold The integration with Opentable and the templates looked good but I find the platform is not user friendly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Integration with Opentable was attractive. Review Source Brian W. Marketing Director Airlines/Aviation Used the software for: 2+ years ### "Great for beginners, a nightmare for experienced marketers" March 12, 2019 3.0 Pros Easy to set up, import names, and send basic emails Cons It does not allow full HTML coding, and is very blocky in appearance and build. Review Source Response from Marigold March 15, 2019 Hey, Brian!¿ Thank you for the feedback, though I hate to hear you are experiencing frustrations with the Code Your Own template capability and the editor¿s default block-structured formatting! We have a very informative set of articles with guides and tips for using this feature that can be found here (https://support.e2ma.net/Special:Search?search=code+your&qid=&path=&fpid=407&fpth=). These guides and tips should help you break free from the blocky structure you are experiencing in the default editor. If you need further assistance with any of these features, please feel free to reach out to support directly at support.myemma.com! Shannon M. Director of Account Services Internet Used the software for: 6-12 months ### "Great interface and the team is helpful when you need them!" August 1, 2018 4.0 We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients. Pros We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system. Cons There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity. Review Source Jessica G. Designer Marketing and Advertising Used the software for: 6-12 months ### "I loved my experience" September 30, 2019 5.0 It was so easy to use and the customer service helped with any issues. Pros I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response. Cons I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to. Review Source Jordan B. vp Retail Used the software for: 1-2 years ### "Not a huge fan for entry level work" May 10, 2022 3.0 Pros It definitely was open enough to allow me to customize my work. Cons It was extremely cumbersome to use and not very user friendly to someone without coding knowledge. Review Source EC Ellese C. Sales Consultant Luxury Goods & Jewelry Used the software for: 2+ years ### "My Review of Emma by Marigold" September 26, 2024 4.0 Pros Emma by Marigold allocates tools which enables me to automate creation, customization and sending high volume outbound marketing emails. Cons Unfortunately, Emma by Marigold does not offer website builder capabilities. Review Source HH Hussain H. Sales and Marketing Specialist Food & Beverages Used the software for: 2+ years ### "Emma email marketing offers a great variety of templates and meets all our needs!" July 5, 2022 4.0 We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing. Pros Emma offers a great variety of templates and meets all our needs. Marketing campaigns can be launched with any of our desired templates. Moreover, we can also edit templates and archive them as per our requirements. Images can also be swapped from the gallery and this is a very feasible option. It is a simple software that assists in sending newsletters that are not recognized as spam. The most beautiful aspect of Emma is that you can create campaigns and save them for later use. Cons Emma offers very limited features when it comes to the email fonts or formats of text. The formatting appears to be very clunky at times. Their internal HTML customization is very restricted and gives us access to only specific features. The worst thing I have come across is that it is very cumbersome to set up the things on the mobile screen for example; margins and columns cannot be moved. The pre-defined email formats are not always very useful and do not always meet our requirements. Review Source GL Garlasco L. Digital Marketer Health, Wellness and Fitness Used the software for: 1-2 years ### "Creative Marketing Solution through Digital Support " April 9, 2024 5.0 The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance. Pros The software has created lasting customer engagement approach that is dependable. Cons The has included reliable approaches that foster marketing and creates a suitable business plan. Review Source CN Cory N. Marketing and Communications Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Lacks functionality, no reason to spend on Emma with so many great competitors out there" September 27, 2018 1.0 (continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines Pros The WYSIWYG is easy to use. It has the basic email marketing functionalities. Cons This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up. If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine. Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc. My biggest gripes with Emma are: - Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs. - Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily. No, not "promotions" or "unfocused". Spam. - The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more. - Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame. - You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp. - Their email templates are NOT fully cross-browser or cross-platform compatible. - Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately. Review Source JD Jennifer D. Owner/Manager Consumer Services Used the software for: 2+ years ### "Emma Gives Me More Time" May 29, 2023 5.0 Pros Having Emma set up and automated, means that I only have to sit down a few times a year to create my year of campaigns. The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and promotional emails are sent without me having to be on top of it. Cons There was a small learning curve to get the automation parameters set correctly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Emma integrated with my software Meevo Review Source JA Joseph A. Sales Manager Automotive Used the software for: 1-2 years ### "Emma by Marigold Has Been Dependable" May 9, 2024 5.0 Pros Emma by Marigold is a must have tool that makes email marketing smooth. Emma by Marigold is so amazing. Cons No issues with Emma by Marigold. Emma by Marigold has been great. Review Source Rebecca K. Content Writer / Executive Assistant Legal Services Used the software for: 1-2 years ### "Emma Marketing Software is Easy and Affordable" March 29, 2018 5.0 This product allows me to reach law clients for the personal injury firm I currently work for. Pros I began using this software during my current marketing position at a large law firm. We send out large email blasts to our clients from Emma. Emma makes it extremely simple to upload email lists, create campaigns and email a large list of clients. Emma email reports are also a great way to see which clients you're reaching, helping you in your marketing efforts. The pricing is also very competitive with other email marketing software, with their base pro price. Cons I don't have anything negative to say about this software. I haven't experienced any issues with this email marketing software. Review Source VR Verified Reviewer Public Relations & Social Media Strategist Used the software for: 1-2 years ### "Great marketing tool!" February 28, 2018 5.0 Pros I love how streamlined and easy to use this software was! Much different than any other email marketing tool, but I loved the clean and easy-to-use templates. Great for agency work! Cons I don't really have anything bad to say except the price point. It's hard to justify a month bill when there are other softwares out there that are virtually free to use (up to a certain point of course). I'd recommend this for an agency rather than an individual or small business. Review Source EY Enes Y. Information Technology Information Technology and Services Used the software for: 6-12 months ### "Emma Review" June 13, 2022 4.0 Pros Thanks to the spam blocker, it automatically blocks spam messages. Thus, an unnecessary e-mail crowd does not occur in my inbox. This is my favorite feature. Cons There are not many negative aspects of the application. But it got a little expensive. Review Source VR Verified Reviewer Assistant Director of School, College, and Program Marketing at Endicott College Higher Education Used the software for: 1-2 years ### "Emma EMail" July 16, 2019 4.0 I love having the multiple accounts and being able to share contacts to cut down on cost, however, the time spent creating the emails is much longer as it is not as user-friendly Pros Great to have multiple sub-account that all share one "contact" list so help with duplicates Cons Not easy to format, very limited format options, takes much longer to make an email than with others Review Source JS Jade S. Marketing Used the software for: 6-12 months ### "High quality email platform" April 19, 2018 5.0 Pros I've been extremely impressed with this software. We switched from another email service about six months ago and have been pleasantly surprised with the user interface, more options, ease-of-use and overall professional quality. Building out emails is a really simple process and they look great with little effort. Cons The lightbox form is not something that you can really customize, and when we looked into it we were quoted several hundred dollars by their support team. Review Source SO Sibiry O. General director Internet Used the software for: 2+ years ### "Emma review " November 6, 2022 5.0 Pros The emma software is really very useful for your emailing campaign. Very easy to use Cons The software is very interesting but not enough templates like the competition does Review Source PC Pamela C. Consulting Partner Used the software for: Less than 6 months ### "EMAIL DEMYSTIFIED" September 12, 2018 5.0 Companies typically spend ridiculous amounts of money on search engine marketing. This is no longer effective. Spend more on content syndication and companies that provide highly segmented lists with technographic data included. Then use email. For most companies - the website is no longer the destination for finding or educating buyers. Pros Fully featured solution for using email to create actionable engagements with customers and prospects. B2B Tech companies don't have to spend valuable budget dollars on costly competitors; with Emma you get all the features you need to educate, engage and convert leads to pipeline. The dashboard tells the story of engagement, the engine has the automation you need to push leads through your funnel. The templates are creative so you can create memorable mail and there is a great resource library to improve your overall approach and skills to have effective email campaigns. Cons Needs plug and play with sales activity trackers like Outreach. Could be easier to run multiple campaigns to different segments. Review Source HS Heather S. Creative Director Wine and Spirits Used the software for: 2+ years ### "Email Marketing's Best Kept Secret!" October 4, 2017 5.0 Pros great customer service and very easy to use. Drag and drop design and lots of templates to choose from. I've used Emma for almost 15 years. I've seen them grow substantially and their product and service hasn't deteriorated. No need to know html but you CAN write your own code if you know how. Cons They are a tad bit slow to adopt to new features compared to competitors BUT when they release updates they WORK. Rarely are there bugs. It's refreshing. Review Source VR Verified Reviewer New York fashion photographer / Director Used the software for: 2+ years ### "I have been using this service for many years. Very happy." May 28, 2018 5.0 Marketing my business and keeping my clients/prospects up to date. Pros I shopped around and the most important aspect was to get a human on the phone and solve my problems when they came up. My Emma is not the cheapest service out there but they have great customer service. AAA+++ Cons I have no complaints about this service. They only charge me when I use it which is about every 45 days. Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Transactional Email](https://www.capterra.com/transactional-email-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.