# Page 2 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Emma by Marigold ## Showing most helpful reviews Showing 26-50 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AB Anuoluwapo B. Front-End Software Engineer Financial Services Used the software for: 2+ years ### "Emma by Marigold in Financial Services Campaigns" January 15, 2026 5.0 Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end. Pros Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding. Cons I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike. Review Source EW Evangeline W. Small Business Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Email Marketing for my Small Fitness Company at Par with Emma by Marigold" October 1, 2025 4.0 Pros I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold. Cons The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost. Review Source FS Felicia S. Executive Team Leader Telecommunications Used the software for: 2+ years ### "I give Emma by Marigold a 10/10 Overall Rating" August 28, 2025 5.0 Pros Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically. Cons I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize. Review Source RN Rachel N. Head of Sales and Dispatch Luxury Goods & Jewelry Used the software for: 2+ years ### "My Review of Emma by Marigold" June 26, 2025 4.0 Pros Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema. Cons Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features. Review Source NA Ngozi A. AG Director Arts and Craft Department Arts and Crafts Used the software for: 2+ years ### "N.Akande Emma by Marigold Filled Survey " October 9, 2024 5.0 Pros Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time. Cons I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises. Review Source NE Nkechi E. Head of Sales and Marketing Hospitality Used the software for: 2+ years ### "Emma by Marigold in Hotel & Hospitality Industry" October 16, 2024 5.0 Pros Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing. Cons I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC. Review Source NW Nsogbu W. Assistant Hatchery and Early Stage Manager Farming Used the software for: 2+ years ### "All-in-One Marketing Platform: Emma by Marigold" July 31, 2024 4.0 Pros Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever. Cons I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration. Review Source AA Adegboyega A. Ticketing Agent Leisure, Travel & Tourism Used the software for: 2+ years ### "Emma by Marigold Review by Ticketing Agent" July 22, 2024 4.0 Email marketing automation is the core benefit that I relish. Pros Email communication is the most preferable strategy of all times. Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time. Cons This tool does not have website builder tools bit it has a robust backend integration capability. Review Source EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "When I Came Across Emma by Marigold, I Established Email Marketing " May 1, 2024 5.0 Pros Emma by Marigold enables me to retain our customers through real-time engagements. Cons I am a daily user of Emma by Marigold and I barely spot any flaw. Review Source RD Ram D. Chief of Party Construction Used the software for: 2+ years ### "Email Marketing at Breeze with Emma by Marigold." May 2, 2024 5.0 Pros It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold.It is possible to reach and engage our customers using this software. Cons I haven't experienced anything to complain about Emma by Marigold as it suits best out email marketing needs. Review Source BE Ben E. Director of Communication Higher Education Used the software for: 1-2 years ### "Decent Platform, but Beware the Extra Fees" September 1, 2020 3.0 Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract. Pros Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier. Cons There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Emma by Marigold At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) While I was not part of the initial decision-making to switch, I believe it was made in the name of accruing a platform in which an API could be built out so that the email management platform would speak to our personnel database, making information management easier. Review Source HH Hussain H. Sales and Marketing Specialist Food & Beverages Used the software for: 2+ years ### "Emma email marketing offers a great variety of templates and meets all our needs!" July 5, 2022 4.0 We are able to send newsletters that do not get flagged as junk. Through Emma, we can create campaigns when we have a lot of time on our hands or when our upcoming schedule is going to be tough and we can save these campaigns to be used later. We have been able to send emails to a large number of our customers and team members. We can also easily update our newsletters and emails. We have been able to remain in touch with our customers and staff. Emma is a great tool for launching email marketing campaigns. it is also more affordable as compared to many other marketing tools in the market. Moreover, it offers great customer service. The customer care team tries its best to resolve all of our queries as soon as possible. I recommend using this tool to everyone who is having a hard time in marketing. Pros Emma offers a great variety of templates and meets all our needs. Marketing campaigns can be launched with any of our desired templates. Moreover, we can also edit templates and archive them as per our requirements. Images can also be swapped from the gallery and this is a very feasible option. It is a simple software that assists in sending newsletters that are not recognized as spam. The most beautiful aspect of Emma is that you can create campaigns and save them for later use. Cons Emma offers very limited features when it comes to the email fonts or formats of text. The formatting appears to be very clunky at times. Their internal HTML customization is very restricted and gives us access to only specific features. The worst thing I have come across is that it is very cumbersome to set up the things on the mobile screen for example; margins and columns cannot be moved. The pre-defined email formats are not always very useful and do not always meet our requirements. Review Source Trevor A. Founder Marketing and Advertising Used the software for: 1-2 years ### "Emma Gets It Done" October 30, 2023 5.0 If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests. Pros The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way. Cons We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We needed more from our ESP. Constant Contact just wasn't doing enough for us, and we found that Emma checked all of the boxes. Review Source GL Garlasco L. Digital Marketer Health, Wellness and Fitness Used the software for: 1-2 years ### "Creative Marketing Solution through Digital Support " April 9, 2024 5.0 The email marketing and digital support from Emma is a feature that the software has and they create a suitable marketing performance. Pros The software has created lasting customer engagement approach that is dependable. Cons The has included reliable approaches that foster marketing and creates a suitable business plan. Review Source Lalao L. Graphic designer Internet Used the software for: 1-2 years ### "Optimize your email marketing strategy with Emma for effective growth" May 6, 2023 4.0 First of all, the interface is simple, intuitive and easy to navigate, which is ideal for me. The pre-designed templates are also very attractive, and it's easy to customize and adapt them to my needs. Pros One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what's working and what's not. I especially appreciate the quality of the customer service. Cons The subscription price is higher than some competitors. Also, while the templates are beautiful, they may lack customization if you want to go further. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched to Emma because of his friendliness, flexibility and the quality of his customer service. Review Source KT Karl T. Director of Marketing Used the software for: 2+ years ### "Be Cautious of Choosing Emma" November 7, 2017 2.0 Very bad company to do business with. Pros Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp. Cons Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma. Review Source Response from Marigold November 8, 2017 I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback. CN Cory N. Marketing and Communications Manager Non-Profit Organization Management Used the software for: 1-2 years ### "Lacks functionality, no reason to spend on Emma with so many great competitors out there" September 27, 2018 1.0 (continued) - They have a field for custom preview text, but it doesn't work for all email providers. - Has integrations with very few third-party platforms. - Automation workflow rules lack some basic functionalities (for example, send THIS given XXYZ open conditions are met)Etc. - Doesn't allow you to personalize Subject Lines or descriptions - Only A/B testing available is for subject lines Pros The WYSIWYG is easy to use. It has the basic email marketing functionalities. Cons This platform is quite primitive. I absolutely DO NOT recommend it. I can't wait to switch to something else once our subscription is up. If you're an absolute beginner to email marketing or not a marketing person but rather someone taking on marketing responsibilities, then it's fine. Although Emma looks like a promising, professional platform, in reality, it is quite basic, too top-level (no specificity), not fully customizable, etc. My biggest gripes with Emma are: - Insights and analytics are quite lacking. Does not go deeper than open, click rates, and opt-outs. - Out of all email marketing software I have I used, Emma emails are the ones that go into spam most easily. No, not "promotions" or "unfocused". Spam. - The available pre-made email templates look very old-school and outdated. Very 2004. There is no marketplace or option to acquire more. - Thankfully, you can use your own custom HTML email templates, but the interface is a bit funky. Every time you preview your email and hit "back" it returns you to the top of the frame. - You can't save custom HTML templates and then edit them as a WYSIWYG like in HubSpot or MailChimp. - Their email templates are NOT fully cross-browser or cross-platform compatible. - Emma automatically generates mobile versions for their "mobile ready" themes. Other platforms let you make edits to how your mobile and desktop versions will look separately. Review Source DS Derek S. Event Strategy & Media Events Services Used the software for: 2+ years ### "Email Marketing Solution" January 3, 2022 5.0 Sending outbound emails and personalizing emails to meet cusomer needs based on their experiences. Pros Emma offers built-in contents that is reusable, which makes it easy to save time when adding product catalog for marketing. In addition, it's easy to send outbound emails to customers and alerts us whenever an email is clicked. Cons There is no scenario that I have ever faced issues when using Emma. Review Source JD Jennifer D. Owner/Manager Consumer Services Used the software for: 2+ years ### "Emma Gives Me More Time" May 29, 2023 5.0 Pros Having Emma set up and automated, means that I only have to sit down a few times a year to create my year of campaigns. The set up and automation process gives me time to focus on my business because I know my welcome emails, birthday emails, and promotional emails are sent without me having to be on top of it. Cons There was a small learning curve to get the automation parameters set correctly. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Emma integrated with my software Meevo Review Source SH Steve H. CEO Logistics and Supply Chain Used the software for: 2+ years ### "Beware of their subscriber practices" January 31, 2022 1.0 I was a good customer of Emma for about five years. Although they were more expensive than other similar services, I stuck with them because I did not want to go through the process of setting up another service. Then things changed this year. The administrator told me my open rates were too low. I had not changed anything in the way I sent my emails for the last several years. I asked to be let out of my one year agreement and they refused. Emma then locked my account and demand that I pay for an additional 3 months with no ability to use the service. I am in the process of filling a Tort claim against them. Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number level, they refused. I found a much better service at half their cost. Emma proved to be a very greedy and unethical company. I would not recommend using them at all. Pros It was easy to use, although limited and outdated compared to other services. Cons Limited software to send emails. Poor customer service. Expensive compared to other services. Review Source Paleonum B. Marketing Biotechnology Used the software for: 6-12 months ### "Emma une bonne application a utilisé ." November 13, 2023 5.0 Mon expérience globale sur Emma est en générale bonne .Elle sera très sera a toute personne pour la bonne gestion de son entreprise. Pros Ce que j'ai le plus aimé chez Emma est le faite que cela facilite la rédaction de mail marketing . Cons Ce que j'ai le moins aimé chez Emma est le faite que l'application n'as pas de période d'essai gratuite . Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) J'ai fait ce changement afin de pouvoir découvrir d'autre application. Review Source VR Verified Reviewer Marketing and Communications Manager Used the software for: 2+ years ### "Started Off Great, Never Improved, But Got Worse" March 6, 2018 3.0 I learned that there are better products out there! Pros Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence). Cons Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond. Review Source VR Verified Reviewer Marketing and Communications Manager Research Used the software for: 1-2 years ### "It's better, but not there yet" September 15, 2022 3.0 meh Pros Since emma added drag and drop functionality, it's a big improvement. It's got a long way to go Cons social sharing not there yet, photo editing, forget it. frustrating to make it look nice Review Source VR Verified Reviewer Senior Content Writer, Marketing Communications Used the software for: 2+ years ### "OK Email Platform" June 14, 2018 3.0 Pros Fairly easy to use once you get the hang of it. Haven't had any trouble deploying emails once I figured out all the matching of fields to variables and list appending. Cons The interface is not the best, didn't find it that intuitive. Seemed to be a bit slower, to get where you want to go. I also thought the way of attaching lists to campaigns was a little clumsy. I also found the templates for emails lackluster, and the ability to customize them a bit ham fisted. The customer support is hard to find once you are in the site, which is insane. Several times I had to open up a new tab and Google "Emma Help" to find the Support number and section. Review Source Response from Marigold June 21, 2018 Hi there! We appreciate you sharing your feedback here, and I hate to hear the the experience you had with the application wasn¿t better. It¿s far from the customer experience we always strive to give. We¿ve been working on making improvements to our infrastructure to improve load times, and we¿re always working toward improving the platform, so hopefully you¿ll be seeing incremental improvements. I¿d love to chat further directly on the specifics around your account if you have specific concerns ¿ you can reach me at (888) 493-2525 or you can always reach the support team via our Support Hub at support.myemma.com . VR Verified Reviewer Manager of University Digital and Emerging Media Higher Education Used the software for: 2+ years ### "Excellent enterprise email marketing" August 30, 2018 4.0 Overall very positive. The cost is very competitive and most of our divisions and departments are actually paying less through Emma than they were with services like Constant Contact (we do cost-sharing). Pros Very robust and meets the need of supporting multiple divisions and user groups. We share branded templates globally to get beginners up and running quickly. Feedback is consistently positive that the system is very, very easy to use. Less support issues overall. Cons Small issue but it doesn't support multiple users logged into the same campaign in the way that MailChimp did. If two users both log into the same campaign they could overwrite each others work. Review Source Similar Products Featured