# Page 2 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Emma by Marigold ## Showing most helpful reviews Showing 26-50 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AB Anuoluwapo B. Front-End Software Engineer Financial Services Used the software for: 2+ years ### "Emma by Marigold in Financial Services Campaigns" January 15, 2026 5.0 Creating, customizing and sending high volume outbound marketing emails has been the main focus of Emma by Marigold on my end. Pros Lead nurturing for SaaS is what I like most about Emma by Marigold since via drip campaigns I am able to move our new customers through demo invite, feature highlights and onboarding. Cons I use Emma by Marigold for our financial services campaigns on a daily basis and I find nothing to dislike. Review Source EW Evangeline W. Small Business Owner Health, Wellness and Fitness Used the software for: 2+ years ### "Email Marketing for my Small Fitness Company at Par with Emma by Marigold" October 1, 2025 4.0 Pros I use Emma by Marigold on a daily basis to boost the SEO ranking of my small business across search engines. Creating and sending personalized marketing emails requires zero manual effort with Emma by Marigold. Cons The prebuilt templates for creating campaigns in Emma by Marigold are outdated but it offers premium at additional cost. Review Source FS Felicia S. Executive Team Leader Telecommunications Used the software for: 2+ years ### "I give Emma by Marigold a 10/10 Overall Rating" August 28, 2025 5.0 Pros Traditional marketing strategies are tedious and costly. With Emma by Marigold, I am able to seamlessly create, customize and send marketing emails automatically. Cons I have been using Emma by Marigold for a while now and I seldom experience bugs nor daunting features to customize. Review Source RN Rachel N. Head of Sales and Dispatch Luxury Goods & Jewelry Used the software for: 2+ years ### "My Review of Emma by Marigold" June 26, 2025 4.0 Pros Emma by Marigold offers robust tool that enables me to create, customize and send high volume outbound marketing ema. Cons Unfortunately, Emma by Marigold free plan does not encompass advanced marketing automation features. Review Source NA Ngozi A. AG Director Arts and Craft Department Arts and Crafts Used the software for: 2+ years ### "N.Akande Emma by Marigold Filled Survey " October 9, 2024 5.0 Pros Emma by Marigold allows me to create, customize and send high volume outbound emails through workflow automation which saves time. Cons I do not face issues on Emma by Marigold but the vendor should encompass capabilities for global enterprises. Review Source NE Nkechi E. Head of Sales and Marketing Hospitality Used the software for: 2+ years ### "Emma by Marigold in Hotel & Hospitality Industry" October 16, 2024 5.0 Pros Emma by Marigold streamlines marketing strategies by replacing traditional marketing with digital campaigns such as email marketing. Cons I slightly dislike that Emma by Marigold lack website builder capabilities unlike some alternatives such as CC. Review Source NW Nsogbu W. Assistant Hatchery and Early Stage Manager Farming Used the software for: 2+ years ### "All-in-One Marketing Platform: Emma by Marigold" July 31, 2024 4.0 Pros Automating marketing strategies with Emma by Marigold saves time and boost productivity which is the most iconic thing ever. Cons I do not experience any hectic issue apart from lack of website builder tools which I eventually acquire via third party software integration. Review Source AA Adegboyega A. Ticketing Agent Leisure, Travel & Tourism Used the software for: 2+ years ### "Emma by Marigold Review by Ticketing Agent" July 22, 2024 4.0 Email marketing automation is the core benefit that I relish. Pros Email communication is the most preferable strategy of all times. Emma by Marigold offers all the tools that enables me to seamlessly connect with customers in real-time. Cons This tool does not have website builder tools bit it has a robust backend integration capability. Review Source BE Ben E. Director of Communication Higher Education Used the software for: 1-2 years ### "Decent Platform, but Beware the Extra Fees" September 1, 2020 3.0 Overall, Emma is certainly on par with most of the well-known email marketing management platforms and has good insights and customization options. I only advise that you pay close attention to your contract. Pros Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier. Cons There were two areas that were considerably frustrating when it came to Emma. The first was the sometimes inexplicable display/formatting differences that would exist between the preview of an email draft and the test email that you'd receive. Line spacing, text formatting, and other inconsistencies would occur when viewing a test email, which were all things that did not show up when creating the email draft. Most of these issues only occurred when copying and pasting content into the draft. The other frustration stemmed from billing. Condensing a long-winded and uninteresting story, we unknowingly doubled our contacts by creating sub accounts within our account. This doubled our contact count, which put us more than 20,000 contacts over what we were contracted for. We were never notified of the issue, only later receiving a sizeable bill in which we were charged per contact that exceeded our contract. It was expensive and the sting of it was only amplified by the fact that there was no customer service interaction or notification of the issue prior to us having to fork over a considerable amount of money. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Emma by Marigold At the time, I believe it was the confidence instilled by our day-to-day contact and the customer service experience. It provided the confidence that this was the right decision for the company. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) While I was not part of the initial decision-making to switch, I believe it was made in the name of accruing a platform in which an API could be built out so that the email management platform would speak to our personnel database, making information management easier. Review Source EO Esther O. Head Operations and Sales Financial Services Used the software for: 2+ years ### "When I Came Across Emma by Marigold, I Established Email Marketing " May 1, 2024 5.0 Pros Emma by Marigold enables me to retain our customers through real-time engagements. Cons I am a daily user of Emma by Marigold and I barely spot any flaw. Review Source Trevor A. Founder Marketing and Advertising Used the software for: 1-2 years ### "Emma Gets It Done" October 30, 2023 5.0 If you're looking for an alternative ESP and are tired of MailChimp, Klaviyo, or Constant Contact, then you really should give Emma a try. We've had a very pleasant experience with Emma, and their staff is there to answer questions for you any time of day. They are extremely knowledgeable and can help with the most complex requests. Pros The thing i like most about Emma is how easy things are to manage. The UI is laid out in a way that makes it very straightforward to get what you need to do, done. ;) Things are laid out in a very easy to understand way. Cons We don't like the creeping cost of Emma. That is really the only thing that we don't like about Emma. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We needed more from our ESP. Constant Contact just wasn't doing enough for us, and we found that Emma checked all of the boxes. Review Source VR Verified Reviewer Marketing Communications Manager Consumer Services Used the software for: 1-2 years ### "Great ESP for Enterprise Level" June 24, 2019 5.0 Great. No complaints. System works as advertised, allows us to use more advance features and integrations and the always available call in customer service is very helpful when needed. Pros I currently use this to manager multiple brands as sub-accounts under a single primary account. The interface is intuitive, once you get used to it the builder is more powerful that others out there, and I really enjoy the way segmenting works. Automation is a breeze and multivariate testing works really well and is clear to see campaign specific winners. Cons The only real item on my wish list would be the ability to build a segment on the review and send tab instead of actually building a segment, saving it and then going through the process of sending your campaign and selecting the segment then. Would be nice to build segments on the fly based on previous campaigns etc. Alternatives considered [Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/) Reason for choosing Emma by Marigold Price, ease of use, features and the way multiple sub accounts are handled within the system. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) MailChimp kept flagging our emails that were double and tripled checked, ran through multiple spam filters and opt ins and threatened to shut down our account. We have 100's of thousands of subscribers and are very detailed when it comes to list health and management. Review Source JR Jason R. Digital Content Specialist Research Used the software for: 2+ years ### "Emma by Marigold: Robust iContact Alternative " May 2, 2024 4.0 Pros Emma by Marigold personalize marketing emails for free. Cons Emma by Marigold lack tons of free email templates and lack website builder capabilities. Review Source Lalao L. Graphic designer Internet Used the software for: 1-2 years ### "Optimize your email marketing strategy with Emma for effective growth" May 6, 2023 4.0 First of all, the interface is simple, intuitive and easy to navigate, which is ideal for me. The pre-designed templates are also very attractive, and it's easy to customize and adapt them to my needs. Pros One of the advantages of Emma is that it works in real time. This means you can see the results of your marketing campaign almost immediately. You can also access detailed analytics for each campaign, so you can see what's working and what's not. I especially appreciate the quality of the customer service. Cons The subscription price is higher than some competitors. Also, while the templates are beautiful, they may lack customization if you want to go further. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I switched to Emma because of his friendliness, flexibility and the quality of his customer service. Review Source KT Karl T. Director of Marketing Used the software for: 2+ years ### "Be Cautious of Choosing Emma" November 7, 2017 2.0 Very bad company to do business with. Pros Emma email provide very aesthetically pleasing emails while being user friendly. This this product is competitive with other basic email marketing SAAS products such as Constant Contact and Mail Chimp. Cons Don't let their sales staff fool you on their upgraded packages. This is a very basic easy to use email service, that's it. Their upgraded packages which claim to add advanced features and automation don't hold a candle to a true email automation SAAS product such as Infusionsoft etc. Their sales account reps make big claims on the capability of the features but when actually using them, the workarounds that you will need to do are tedious. We have been using Emma for many years because of the attractive email layouts and ease of use. When we saw the promises the upgraded tools promised we were very excited. Unfortunately after really diving in, we found that the tools were not capable of effectively executing the processes and automation sequences that we needed. We signed a one year contract on the upgrade and as LONG time customers were reminded of that when asking to be dropped back to our old package. Because of this, we will be cancelling our entire account when the upgraded package expires. It's unfortunate, as we would have continued to be customers for many years to come. It's definitely not worth the price, and I would not recommend doing business with Emma. Review Source Response from Marigold November 8, 2017 I'm very sorry to hear about your experience with Emma, and thank you for sharing such honest feedback so we can address your concerns. I'm Cliff Corr, Director of Customer Success at Emma and it's very important to me to understand where we could have provided you with a better product and service experience. That way, I can involve the necessary teams to ensure we make changes to better meet your expectations and business needs. If the training you received wasn’t helpful, I'd love to dig into why and ensure we address that on all future trainings. I will reach out to you directly to set up a time to discuss. Thanks again for this feedback. FR Fatture R. Digital Marketer Food & Beverages Used the software for: 1-2 years ### "The Appropriate Approach for Marketing " March 26, 2024 5.0 The program issues digital marketing streams, and this increases the sales revenue in a company. Pros The presence of email marketing option from the program is a fruitful part. The dynamics in ensuring digital marketing which reaches more people. Cons The program helps businesses to reach more people through marketing. Review Source RD Ram D. Chief of Party Construction Used the software for: 2+ years ### "Email Marketing at Breeze with Emma by Marigold." May 2, 2024 5.0 Pros It is simple to create and send personalized and targeted email marketing campaigns with Emma Marigold.It is possible to reach and engage our customers using this software. Cons I haven't experienced anything to complain about Emma by Marigold as it suits best out email marketing needs. Review Source DS Derek S. Event Strategy & Media Events Services Used the software for: 2+ years ### "Email Marketing Solution" January 3, 2022 5.0 Sending outbound emails and personalizing emails to meet cusomer needs based on their experiences. Pros Emma offers built-in contents that is reusable, which makes it easy to save time when adding product catalog for marketing. In addition, it's easy to send outbound emails to customers and alerts us whenever an email is clicked. Cons There is no scenario that I have ever faced issues when using Emma. Review Source ES Elaine S. Web Developer and User Interface Specialist Education Management Used the software for: 2+ years ### "If only they cared about the code." July 18, 2017 2.0 Pros It allows people to design emails in an entirely wysiwyg interface, meaning you don't have to know any HTML. Cons Its strength is also its weakness. Emma completely changes and botches your HTML. You cannot enter your own media queries - it completely overrides them, and even in the support forums the requests for Emma not to touch pasted-in HTML have gone unanswered for years. It's like using FrontPage and watching your beautifully-crafted code become a mangled, garbled mess that's very difficult to fix. Even for those who don't code their own HTML, it's perplexing - there are often strange quirks like bold fonts that don't appear bold in inboxes and many other issues because the code Emma uses isn't actually friendly for many email rendering engines (ahem, Outlook). It's also somewhat unstable and clunky - we've found many times when it won't actually save, or it's just running very slowly. Review Source Response from Marigold July 19, 2017 Hi Elaine, Thanks so much for the valuable feedback here. I hate that you've had a difficult time using code in our email editor, and trouble with rendering in the inbox. Improvements in those areas are something that is definitely on our roadmap, and I'd love to connect you with one of our product managers to continue the conversation and gain some more insight from you and your experiences. Be on the lookout for some follow up from one of our amazing Product Managers, Cale. He'd love to continue the conversation. Thanks again for taking the time to offer some insight into your experience! SH Steve H. CEO Logistics and Supply Chain Used the software for: 2+ years ### "Beware of their subscriber practices" January 31, 2022 1.0 I was a good customer of Emma for about five years. Although they were more expensive than other similar services, I stuck with them because I did not want to go through the process of setting up another service. Then things changed this year. The administrator told me my open rates were too low. I had not changed anything in the way I sent my emails for the last several years. I asked to be let out of my one year agreement and they refused. Emma then locked my account and demand that I pay for an additional 3 months with no ability to use the service. I am in the process of filling a Tort claim against them. Also, when I wanted to upgrade my membership, they were happy to take more money. When I asked to lower my contact number level, they refused. I found a much better service at half their cost. Emma proved to be a very greedy and unethical company. I would not recommend using them at all. Pros It was easy to use, although limited and outdated compared to other services. Cons Limited software to send emails. Poor customer service. Expensive compared to other services. Review Source KR Kimberly R. Used the software for: 2+ years ### "New Format Needs Improvement" November 3, 2016 4.0 You should at least have a customize the group views that the customers can change to their preference. To do some of these changes without notice is ridiculous. People should have the option of seeing things the way we used to, not everyone is like me and I know some people like the new changes. There should be a columns with First and Last Names within the audiences. I can't be searching my larger group of over 4,000 people by email. Also, the search bar should be made available throughout the audience categories and not automatically go into the search. There are times I copy and paste a good email and want to remove a letter because we had it missing and I want to correct the old email. I can't do this anymore. It's been annoying that it seems some of my requests to bring something back won't happen. I don't know about everyone, but when I open one of my groups, I like to see the email, First, and Last name. It helps for when I put in John Doe, that all those named John Doe or with an email of johndoe@blah.com appear for me to find the correct one. Not all these emails with no names attached and all I see is 123@blah.com and john456@blah.com. This should be an easy fix or at least a way for us to lock our preferred view. Pros It's pretty quick. Love the Response area and the breakdowns. Cons Some of the changes to the Audience. You should be able to minimum keep the First and Last name showing with the email in the groups and searches. Review Source Paleonum B. Marketing Biotechnology Used the software for: 6-12 months ### "Emma une bonne application a utilisé ." November 13, 2023 5.0 Mon expérience globale sur Emma est en générale bonne .Elle sera très sera a toute personne pour la bonne gestion de son entreprise. Pros Ce que j'ai le plus aimé chez Emma est le faite que cela facilite la rédaction de mail marketing . Cons Ce que j'ai le moins aimé chez Emma est le faite que l'application n'as pas de période d'essai gratuite . Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) J'ai fait ce changement afin de pouvoir découvrir d'autre application. Review Source VR Verified Reviewer Digital Computer & Network Security Used the software for: 1-2 years ### "Awful unsubscribe process - confusing & unclear and unlike any other software product" August 9, 2022 2.0 After moving to a (better & cheaper) provider, a message was sent cancelling our subscription (the only way you can cancel once subscribed) with no information listed in the settings on how to unsubscribe. My Emma claimed never to have received the email, and so the matetr was left. Rather than email or contact me again, MyEmma started threatening debt collectors, sent to every email address in the company. In order to close the matter as quickly as possible, 3x months of the unused service has now been paid for. Unreasonable business practices from a mediocre (at best) provider. I would strongly advise looking elsewhere. Pros The product itself is very basic compared with other tools on the market. Cons The inability to export data easily was the main reason we had to move away. Alternatives considered [Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Emma by Marigold It seemed more functional on the surface, awful support & sales Review Source VR Verified Reviewer Marketing and Communications Manager Used the software for: 2+ years ### "Started Off Great, Never Improved, But Got Worse" March 6, 2018 3.0 I learned that there are better products out there! Pros Nice-enough looking emails (at least in the beginning), decent templates, relatively easy for non-technical users, some templates are responsive. The people there are polite and relatively nice to interact with (but see below, I sometimes question their competence). Cons Expensive for what you (don't) get, poor customer service (I often have to repeat my questions to get someone to understand the issues), doesn't work with Office365 (they've had issues with Microsoft for more than a year, and still are unable to resolve them), templates have become stale, with few new ones added, "code your own" editor is junk, and if you want responsive emails, you are forced to use their templates (you can't code your own with media queries, etc), their software is glitchy and can be slow to respond. Review Source VR Verified Reviewer Marketing and Communications Manager Research Used the software for: 1-2 years ### "It's better, but not there yet" September 15, 2022 3.0 meh Pros Since emma added drag and drop functionality, it's a big improvement. It's got a long way to go Cons social sharing not there yet, photo editing, forget it. frustrating to make it look nice Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.