# Page 3 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 3 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 3 - Reviews of Emma by Marigold ## Showing most helpful reviews Showing 51-75 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Shannon M. Director of Account Services Internet Used the software for: 6-12 months ### "Great interface and the team is helpful when you need them!" August 1, 2018 4.0 We can streamline our processes for email solicitations, newsletters and use it for both our company and our clients. Pros We enjoy the flexibility that we have in their system. We can structure our campaigns differently for each client that we are working with. We use a zapier integration, which has been extremely helpful for us to get the tracking into our internal system. Cons There have been a few situations were parts of the platform that we would like to use are in beta and haven't been as easy to use or clear in how we can utilize them to their full capacity. Review Source MA Myca A. Director, Customer Experience Philanthropy Used the software for: 2+ years ### "I <3 MyEmma" April 5, 2018 5.0 The integrations aren't as strong as larger packages, and user flow isn't fabulous, but simply for building gorgeous emails that look good on every platform, Emma is the undisputed leader. Pros For nonprofits and small to mid-size businesses, MyEmma is the best, most intuitive email marketing platform around. Their customer service is over the top great, and the service they offer to build templates for you is well worth the small investment! Not only are they good to work with, but the team at Emma are firm believers in giving back to the community, something that comes out in their interactions in small but meaningful ways. Cons I would love to see Emma manage more complex data. My heart was broken when I moved to a different organization and was no longer able to utilize Emma due to a more complex data and business unit structure. Review Source NR Nikki R. Digital Marketing Manager Restaurants Used the software for: 1-2 years ### "Easy to use and scalable" December 11, 2020 4.0 I've enjoyed using Emma as it's super easy to build emails and create segments. I like the automations and landing page aspects as well. There's really a lot of value within the platform that you need to make sure you take advantage of. Pros I really like the email editors and ability to create segments based on your data. The Emma team is great about helping set up external APIs in order for your data to get automatically added into their system. Cons The price fluctuations can be hard to manage if you're on a fixed budget. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) It was a budgeting decision at the time Review Source JA Jeremy A. Project Coordinator Used the software for: 6-12 months ### "Useful email features, but at times a painful experience" June 14, 2018 3.0 Pros Emma allows you to send blast emails to different audiences. Emma's "Segments" allow you to slice your contact list into different segments based on different criteria. Creating emails is fairly easy and it's not too hard to make something look good. We use Emma to send ~ 300K emails at a time, which it does well. Cons Emma is SLOW. Very very SLOW. The site takes a long time to load anything, which make sending multiple emails a hassle. The reporting functionality is useful, but not very reliable - I've had an open rate of over 100% before. It's also very hard to segment the reporting - want to see all people who opened your last three emails? You'd have to create a segment and then export that segment to Excel. Review Source Response from Marigold June 14, 2018 Hi there, Jeremy. Appreciate you sharing your feedback here, and so glad you find it easy to create good-looking emails within the Emma application! I hate to hear that you have experienced extremely slow loading and navigation while working within your account. We¿ve done a lot of work on the backend to maximize page load speeds, and if extreme slowness is something you¿re still experiencing, we¿d love to chat directly around the specifics of your account and that experience to get to the bottom of it. We¿d also want to make sure that we have feature requests logged around the reporting/segmentation functionality you¿d like to see available. You can reach our team on both pieces at (888) 493-2525 or support@myemma.com! Jessica G. Designer Marketing and Advertising Used the software for: 6-12 months ### "I loved my experience" September 30, 2019 5.0 It was so easy to use and the customer service helped with any issues. Pros I loved so many things about using Emma. If I didn't like something I would be able to reach out to customer service and receive a quick response. Cons I didn't like how you couldn't change the background or how the templates weren't always working the way you wanted them to. Review Source VR Verified Reviewer Graduate Admissions Coordinator and International Evaluator Higher Education Used the software for: 2+ years ### "Emma Email tool" August 9, 2018 5.0 Overall experience has been great. Pros Emma is a great tool to use for sending out group emails. The ability to layout the campaign with personification with logos and headers and footers make this a great user friendly tool. Cons Maybe to have more options for laying out emails and uploading lists more user friendly. Review Source VR Verified Reviewer Director of Marketing Facilities Services Used the software for: 2+ years ### "Love Emma!!" October 16, 2018 5.0 Pros I love the easy to use interface. It is loaded with customization features that makes every campaign recipient feel special. Reporting is also very good. Customer service is AWESOME!!!! Cons I wish there was a way to track results by segment. Review Source MS Monica S. Marketing Marketing and Advertising Used the software for: 1-2 years ### "Email Automation and Insight with Ease" August 17, 2018 5.0 We are much happier with it in comparison to our formal software Constant Contact - the customer service is just more responsive, and the interface is so easy to use that we are able to have interns use with little direction. Pros We are able to manage and automate customer campaigns all with one login - we are also able to visually show our customers the effectiveness of the design and lay out not just the messaging Cons I wish that the templates were a bit more flexible so we could create ones not available in the system - however the option to work with a designer is quite nice and have used that service several times. Review Source sP sarah P. ceo Apparel & Fashion Used the software for: 2+ years ### "Best in Class IMHO" November 11, 2020 4.0 MyEmma makes it easy peasy for this small biz to stay in touch. Pros It is super easy, looks super pro and we have found to be less buggy and have fewer wtf glitches than others we have used. Great for #smallbusiness. Customer service is responsive and human, not robotic. Woohoo for that. Cons Hmmm, nothing pops up. Miss the live chat customer service,, but, in that "keeping it human" and getting to folks who actually know what they're doing? Yeah, we'll give up live chat which can sometimes take twice as long as you have to get through the "ranks" to someone who has actual knowledge. Review Source VR Verified Reviewer Partnership Management and Communications Intern Higher Education Used the software for: 1-2 years ### "Great Software for Weekly Newsletters" April 2, 2019 5.0 Pros You can easily create and send newsletters. I loved the feature where you could see where people were clicking, it was useful for developing a better newsletter. Cons There can be a delay with the email going out and it ranges in time. It's not an automatic send out which is irritating when working on a tight schedule. Review Source BB Bob B. Director Of Corporate Communications Biotechnology Used the software for: 2+ years ### "The ease of use left a bit to be desired but overall it's a decent solution " December 10, 2017 3.0 We used it for a while and when we weren't pushing the capabilities too hard, it was fine for basic use. Pros I liked the general layout and interface along with the overall ease of understanding the reports. The latter, while not extremely granular, is fine for basic users. In fact, that sums up the software: fine for basic users but may be frustrating for those needing higher functions. Cons There were issues with saving my work and felt that the technical support could never satisfactorily address those issues so we eventually switched to another email client. Review Source Jordan B. vp Retail Used the software for: 1-2 years ### "Not a huge fan for entry level work" May 10, 2022 3.0 Pros It definitely was open enough to allow me to customize my work. Cons It was extremely cumbersome to use and not very user friendly to someone without coding knowledge. Review Source Sarah Catherine T. Executive Director Non-Profit Organization Management Used the software for: 1-2 years ### "Great option for my small company " October 7, 2019 5.0 Would suggest to anyone! Offers our company (less than 1M nonprofit) exactly what we need for mass donor commmunicatkon. Pros Used friendly, integrates with my CRM database, easy to use templates, plug and play so I can make my monthly newsletter, good click analytics Cons I run a small nonprofit and, especially for the price, Emma offers us an incredible service. If I had one Con it would be the customization of my emails. With our subscription and templates provided, we are very limited on what we can edit in our emails. But again, being the size we are, I wouldn’t expect different and the setup makes it easy for us to create nice looking emails. Review Source Zeke D. Content Director + Social Strategist Used the software for: 1-2 years ### "Emma is simple enough, but a bit lackluster." November 9, 2017 4.0 Pros I like the "click map" that is sort of a "heat map" of where the audience is clicking within the emails. Cons Overall it is pretty clunky with a lack of design elements. I feel like it is kind of like a first generation MailChimp, but not quite as dated as Constant Contact. Review Source VR Verified Reviewer Senior Web Developer Marketing and Advertising Used the software for: 2+ years ### "She's ok" July 24, 2019 4.0 Pros I like how easy it is to send yourself tests of the emailers you create. The drag and drop tool is straightforward too. Support is pretty helpful and easy to get connected with. Cons I don't like if I have to change out an image in an email and a link and metadata are already assigned, the link and metadata automatically clear out and I have to reassign it. Over the years of using it, it seems like it is slow to load and I've used it in a variety of browsers. Review Source VR Verified Reviewer Associate Director Higher Education Used the software for: 1-2 years ### "Great email software" September 16, 2020 5.0 Great software to send emails. Easy to use, great reporting/analysis, and features to optimize open rates and get through the clutter. Pros Easily works with our internal database. We send all of our email communication to alumni through emma. Very easy to use, has great reporting (analysis on email rates - opt outs, open, clicks, etc.), lets you test subject lines, and have emails look like it is coming from a person (will show in inbox as coming from a person) even though its from a general email. Cons So far we have had a wonderful experience with Emma and have continued to experiment with all the features it offers. Review Source AW Allison W. Marketing and Event Manager Chemicals Used the software for: 6-12 months ### "Good platform for email and landing pages" April 11, 2019 4.0 I had great customer service and it has met my needs. The platform is extremely easy to use but I wish it was a little bit more sophisticated on adding new contacts into automated campaigns. Pros The price and easy set up. Very easy to set up with our information and start sending out emails. Cons The process for adding new people to an automated email list. This was a major time waster for me and I wish there was an easier process for adding new people into an automated campaign. Review Source JM Jordan M. US Operations Coordinatoe Non-Profit Organization Management Used the software for: 2+ years ### "Show Their Values When You Want to Leave" February 26, 2019 3.0 A couple team members were very helpful at first (as a new customer), and the. The support declines once they get you to sign a contract. Currently trying to buy out the contract, but they still won’t cancel us for another 9 months. Pros The support seemed helpful at first, and seemed like they had a good integration with Kindful—doesn’t appear to be the case though. Cons Not easy to use. Doesn’t seem to compare to other products out there. They show their true values when you try to cancel. Review Source Response from Marigold March 5, 2019 Hi Jordan! I hate to hear you weren¿t happy with the Kindful integration. Kindful both built that integration and manages all of the support for it, and I¿m sure they¿d be open to any feature requests you¿d like to pass along to them directly to help improve their integration going forward. Since posting this review, I see that you¿re in communication with our billing team on cancelling your account, and that¿s the right team to continue that conversation. Thanks for your feedback! VR Verified Reviewer Freelance Writer Apparel & Fashion Used the software for: Less than 6 months ### "Emma, it's great but only to a point" April 16, 2019 3.0 Pros This software would be good for beginners in the internet marketing age. It gives you a good baseline of features the crowning jewel of which is their email marketing. Everything is right there and they even provide a mobile client for you to check on the go. for people unfamiliar with email marketing campaigns who are just looking to start off, this is a great product. Cons While I can appreciate that they have the email gambit locked tight, I think this software has so much more potential. Why not take those email clients and direct them to social media? Or why can't we have some joint metric data between the email blasts and my web store? I think if emma found a way to link with online retail houses, they would do well. Review Source JS Joseph S. Marketing Manager Consumer Goods Used the software for: 2+ years ### "Easy to Use Email Marketing" April 1, 2024 3.0 Pros Drag and Drop Editor is easy to use. DMARC setup is fairly simple. Easy setup Cons More expensive than some competitors. HTML Editor is sort of glitchy Review Source VR Verified Reviewer Director, College Communications and Marketing Higher Education Used the software for: 2+ years ### "This is a great product! " April 23, 2018 4.0 Pros I love the ease of use and automation. I would like more templates to quickly get emails out but I have always been able to modify the existing templates. Cons Automation with our website doesn't always work and I struggle to find the cause. I wish there was a notification feature when an automation process did not work or a new user did not get an email. (or was already on the list) Review Source VR Verified Reviewer Photographer Events Services Used the software for: 1-2 years ### "Great email marketing product " October 17, 2018 4.0 Pros Emma is extremely easy to use! I love how easy it is to edit and format emails even if you don’t have a strong graphic design background. Cons I have had nothing but good experiences using Emma! Review Source SZ Sofia Z. Amministrativa Health, Wellness and Fitness Used the software for: I used a free trial ### "Emma-il" January 12, 2023 5.0 Davvero una bella scoperta Pros Emma ha diverse funzionalità interessanti pensate per aiutarvi a creare diverse ottime drip email, include strumenti per i moduli di iscrizione e sondaggi, per creare questionari online. Facilissimo da usare. Cons Riengo che Emma sia completa in tutto. Ci si deve solo abituare. Review Source VR Verified Reviewer Mobilization and Logistics Manager Religious Institutions Used the software for: 2+ years ### "Great product! " April 9, 2019 4.0 Pros I like that there are templates that you can save and update so sending out newsletters is easy. Its instinctual to upload photos and add texts to make your emails look more professional. Cons Resizes pictures sometimes creates some problems. I wish there was a way to edit the photos in Emma before you add them to your templates. Review Source BL Bianca L. Business Development Manager Used the software for: 1-2 years ### "Great Email Marketing Software " August 1, 2018 5.0 Pros We handle email marketing for over 50 clients and I like that we are easily able to separate our clients and work on individual accounts. The templates are also very easy to customize and its easy to separate client lists for those who want to send certain emails to certain lists. Cons Sometimes when I upload lists I don't believe all the contacts are added. the numbers don't always match and I can't seem to find out why and it's difficult to go back and check. Now I add the emails as I receive them to be safe. Review Source Similar Products Featured