# Page 4 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 4 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 4 - Reviews of Emma by Marigold ## Showing most helpful reviews Showing 76-100 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use MM Mich M. spokesperson Education Management Used the software for: 1-2 years ### "Emma is just OKay" October 15, 2019 3.0 I really looked hard at using this program again, because I used it at my previous work and thought it would save me time in the short run, but quickly realized it wasn't going to work for me. The CSR was illusive and the price wasn't right. Then when I factored in the problems I experienced with the platform at my previous job, I felt it was no longer a good fit for me. Pros I like that you can create super professional emails. I liked the templates one could choose from and ability to use links. Cons Where do I start? Emma can be persnickity... meaning, if you exhale wrong, the wrong version of your email may go out. Label it incorrectly and you'll get a strange headline pop up on your target audience's email headline. It's also super slow. It is drag and drop, to a point. You can use links, but you can't put documents in your emails. You have to host those on Office 365 or someplace like that, get a link, then put that in the doc. Review Source GH Grant H. Alumni Director Non-Profit Organization Management Used the software for: Less than 6 months ### "Emma Review" April 12, 2019 4.0 Overall, I prefer Emma over the other options I have been presented with. Emma allows you to show the content in a way in which users prefer to consume it. The statistics of the email campaigns is also a huge pro to the Emma platform. Pros What I most like about Emma is the ability to add multiple email lists to one email. I've used other email marketing tools that only allow one group to be added to an email campaign. This causes a lot of frustration and having to create multiple different email lists that have mostly the same people, but different variances. Instead, you can divide those groups up to be specific to what that group is and then add them to the email accordingly. Cons What I least like about the software is at times some of the premade layouts are difficult to change. For example, I use the calendar icon on most if not all of my campaigns. The default color of the calendar has a red ribbon on the top. I'm unable to change the color of that ribbon to match the other branding of the page and it sticks out in a negative way as a result. Review Source VR Verified Reviewer Finance and Project Management Marketing and Advertising Used the software for: 2+ years ### "Emma Platform" November 30, 2018 3.0 Sending email blasts to clients. Pros It is a great place to store templates and blast emails on a regular basis for our clients. The pricing is also pretty fair comparatively. The customer service has always been excellent but i don't think the platform has anything outstandingly different than the others. It stores contacts in a nice clean way. Cons Building templates in EMMA is very difficult and the functionality is very slow. It takes a long time to navigate from screen to screen and it has nothing to do with internet connectivity, its just the platform is slow. You also have to start from scratch every time to create a new template, there is no way to carry over feature from another platform. Review Source VR Verified Reviewer Associate Program Manager for Development Services Hospital & Health Care Used the software for: 2+ years ### "Good product with great customer service" October 5, 2017 5.0 Pros It's intuitive and easy to learn. Allows you to design beautiful emails and newsletters without knowing code. The customer service team is great, and there are great trainings and webinars available. Cons Some of the features are more limited than other products. Coming from MailChimp, I wished that I could play around with Emma's templates and code a bit more than what's accessible. Review Source BN Bridget N. Director of Marketing & Communications Non-Profit Organization Management Used the software for: 2+ years ### "Emma is an average eblast system with nice reporting features, but it's not my top pick of them all." March 13, 2018 3.0 Pros I like that it comes with pre-made templates and that you can change the colors, etc within those templates. Cons I would prefer that the program at least was a bit more forgiving in terms of it's auto-save feature. The un-do feature after it auto-saves rarely works and is really annoying... Review Source Meghan Elise G. Vice President Employee Benefits Insurance Used the software for: 2+ years ### "The first and best newsletter software I've used" January 21, 2019 5.0 Pros Don't have to have coding/programming knowledge to create professional looking newsletters. Easy to upload/download contact data. Good reporting capability. Cons Some of the formatting was wonky - much like Word - but usually easy to find a workaround. Review Source AB Aly B. Receptionist Philanthropy Used the software for: 1-2 years ### "Cut time and reach more" August 29, 2016 4.5 Pros I like the fact that once you create your groups of people, you can easily send emails to large groups of people that look professional. It also is a way for our organization to quickly alert our members of last minute notifications without having to hunt down emails of who you need to contact, you just select a group! It's also easy to see how many people opened it, if they clicked on it, if they opted out of receiving more, which helps us figure out how many people are actually using the information we're sending. Cons You have to 'add' a person, you cant just create a campaign and send it to a list of emails that aren't in the system. Review Source JC Jeffrey C. Principal Real Estate Used the software for: Less than 6 months ### "They say they are worth it because of customer support... Not True" September 28, 2022 1.0 They have no phone number on anything. From web page to email footers to invoices. If you care about customer service, then this is not the company for you. Pros Easy to put together an email for a marketing campaign. Cons Can't put the name of the lead in the subject line of the email. The customer service sucks. Just awful that there is no way to call and talk to someone. Reason for choosing Emma by Marigold Because they said that they have a lot more account reps per account and their customer service was much better then Mailchimps. Review Source NU Nikki U. Client Services Manager Design Used the software for: 1-2 years ### "Emma is easy to use for content marketing - email campaigns and automation." June 13, 2018 5.0 Pros I love how there are many options for customization, including html editing and custom templates. It's also very easy to learn and use. Cons Some of the formatting or back end code can interfere with the html sometimes and then things get a little wonky. Review Source VR Verified Reviewer Owner Used the software for: 1-2 years ### "LOVE this email program" June 2, 2018 5.0 Pros The backend is similar to other email programs, but the speedy and responsive customer service puts it over the top in my book. I used this program for over a year and highly recommend it every chance I get. Cons I honestly can't think of anything. I used it for internal purposes, though, and didn't have enough time with it to experiment with external email usage. Review Source CS Cory S. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Plenty of other great, more affordable products than this one.Training is a Scam" October 11, 2017 1.0 Other than a monthly billing for NOT using there product, literally no benefit. Pros Has nice templates and admin. Other than that there werent many features that couldnt be selected or offered from another company at a far more reasonable cost. Cons Training was a COMPLETE waste of money. All the "Trainer Did" was give me a 15 -20 minute rundown of some of the features I already knew about. Company claimed it was an "hour consultation"...which even if it had been would be an insane hourly rate I had clients interested in using it and having us manage it. Ultimately they did not like the functions, especially for the price, so we discontinued that service within 2 months of using MyEmma. However, MYEmma continued to bill use and threatened to bill for a full entire year. Event though we no longer use any aspect of their business. Proving the greed of business and their "could care less" about the customer business motto. Review Source Response from Marigold October 13, 2017 Thank you for your feedback. We are very sorry to hear about your experience with Emma and would like to address your concerns. Our Director of Customer Success, Cliff Corr will reach out to directly to set up a time to discuss. Sarah B. Executive Director Non-Profit Organization Management Used the software for: 2+ years ### "Emma is Amazing!" February 12, 2019 5.0 Pros Emma is an easy, intuitive way to design and send your own email marketing to your audience. Cons Occasionally, there are issues with loading, but that hasn't happened in the past quarter. Review Source MM Mary M. Volunteer Coordinator Non-Profit Organization Management Used the software for: Less than 6 months ### "Attractive Newsletters but Slow Site" January 16, 2019 4.0 I use emma to send newsletters and calls to action to my volunteer list. I need to be able to publish professional-looking mailings that will draw people in and make them want to engage. emma lets my entire company send mass-mailings from one place with the different group options and templates. Pros emma makes newsletters simple. Editing the newsletter takes very little time, and with the templates and tools it's easy to make a quality-looking newsletter without a graphic designer. The analytics emma provides about mailings is very helpful in seeking to improve and testing which type of messaging works best. Having a built in a/b test is particularly helpful is comparing different messages. Cons emma loads VERY slowly, especially considering our small non-profit does not have an overwhelming number of members in our audience. Adding new audience members or running a search takes a lot of time, which is frustrating and surprising. Review Source MJ Melinda J. Used the software for: ### "Easy-to-Use, Basic ESP" December 15, 2016 4.0 Emma makes email marketing easy for small businesses, non-web people, and those with low resource availability. It's intuitive and easy to use, no HTML knowledge required. There are hundreds of templates to pick from, or you can upload your own custom emails as well. One of the major limitations I find in this software is in testing capabilities. A/B/C testing for subject lines is built in, and it will send to the winner after a few hours, but that's it. You can't A/B in email content without manually downloading, splitting your list, and re-uploading it as two different segments. You track the results on your own and send to the remainder of your list. It's time-consuming and cumbersome. Emma does integrate with many major e-commerce providers. We've used the Shopify integration. That has also been a bit cumbersome. Though we get the emails of purchasers, there aren't very many trigger email options through Emma. Overall, this is a great little program, especially if you are a small business or don't have an email team. It's not the Cadillac of ESPs, but it all you need is a reliable Honda, this would be a good fit. Review Source JT Jill T. Account Manager Financial Services Used the software for: 2+ years ### "Emma is very user friendly and tech support is great!" April 18, 2018 5.0 Pros Emma is always easy to use. On the rare occasions when I have a question or technical issue, customer support has always been very easy to reach, friendly, and quick to resolve the issue. I also like the follow up emails that they send out after the issue is completed. Cons My company has multiple accounts for each department and it is awkward to share audiences, etc. between them. Review Source KS Krista S. Editorial Director Used the software for: 2+ years ### "positive, though their customer support was always a pain in the butt" December 14, 2017 4.0 Pros I liked how easy it was to use, list management capabilities, and template options. It made creating and sending and tracking emails easy. Cons We needed something that offered more automation, so a number of marketing tactics (including email) could operate seamlessly together. Emma didn't offer us that, so we switched to HubSpot. I miss Emma though. It was simple and pleasant to use, but we quickly outgrew it. Review Source JL Jeff L. Director Used the software for: 6-12 months ### "Very user friendly with lots of features for marketing and great price" April 24, 2018 4.0 Pros I found the program to be very user friendly with applicable features for marketing and the price point is great value, great for the beginner as it allows simple direct and email marketing with tracking Cons Really cant think of any cons except that if you are looking for a marketing program that is advanced then this may not be the one for you, that said it is a very effective marketing email platform. This is so much better than Marketo. Review Source LC Lacy C. Manager - Marketing Account Services Insurance Used the software for: 2+ years ### "I love MyEmma" September 7, 2017 5.0 Pros It's very intuitive. I like how you can drag and drop components and it's easy to type in straight text without coding. It's a great tool for many situations. It's easy to use templates saved in the system for regular emails such as newsletters as well. Cons Sometimes it's not as flexible as I would like. I can't move a certain component, though I can move others. Review Source Jessica H. Social Media Specialist and Instructor Higher Education Used the software for: 6-12 months ### "Great Experience" October 10, 2018 5.0 It has been a great program to use. I have found it relatively easy to work in. The segmentation and grouping has been easy and very helpful. Pros The support when researching the product was incredible. They answered all of my questions, were easy to reach and very helpful without being pushy. Cons It can be a little bulky at times when it comes to design. There are a few design elements I have been known to get frustrated using. Review Source BN Bridget N. Director of Marketing & Communications Non-Profit Organization Management Used the software for: 1-2 years ### "If it were my choice..." January 26, 2017 3.0 Tools don't always work well - or as expected. Auto save function is super annoying and 'undo' doesn't work very often either. Seems pretty limited for a tech-savvy super user as myself. Pros Easy to import users, export lists... Cons the WYSIWYG editor features...pretty limited in terms of buttons, colors, links, drives me crazy Review Source KB Kerry B. Director of Marketing Primary/Secondary Education Used the software for: 2+ years ### "Best Email Marketing Tool Available" June 24, 2016 5.0 Pros The product is extremely user-friendly. Has a great list of feature set that meets today's need in the marketing world. And is a great price for the product. Cons There really is not anything I don't like. It is a great product all around as it allows you to do simple email marketing, but also allows you to track individual users and their history. Review Source WT Walter T. Marketing Specialist Higher Education Used the software for: 2+ years ### "Emma Email Marketing" November 21, 2019 4.0 This product serves the purpose, however we need a solution that integrates with our CRM (Recruiter) so we had to move away from it. Pros Drag and drop feature makes set up rather easy. It also gives the opportunity to edit the HTML if needed. This comes in handy with line spacing, especially if it is pasted from an outside document. Cons Line-spacing can be tricky sometimes if pasted from an outside document, even if you use "paste without styles". More analytics for sends would be nice. Review Source VR Verified Reviewer Adminstrative Assistant Financial Services Used the software for: 6-12 months ### "Great for sending Mass emails! " April 8, 2019 5.0 Pros Love how you can send Mass emails! Emma has a great customizable features so you can design what you want your email to look like. Lots of great features! Also it is fairly easy to figure out to use. Cons Emma is easy to use ONCE you get the hang of where you do to download the emails and how to use the features to customize your email. You have to play around with it little bit to get the hang of the software. Review Source AB Alexandra B. billing manager Hospital & Health Care Used the software for: 6-12 months ### "Great for Campaigns" February 17, 2023 5.0 Really good overall experience and meets my needs. Pros The software is easy to use and manage. As someone that is not a marketing master it makes it easy to use to get the word out about promotions or to draw in new business. Cons There are some features I'm not completely familiar with. I wish there was more support on these items. Review Source KH Kyle H. Marketing Fund-Raising Used the software for: 6-12 months ### "Simple and Easy to use Platform" August 15, 2018 5.0 We've been using Emma for basic email marketing to customers that sign up for a loyalty program. Pros \- Easy to start up and use - Simple to import contacts and track marketing attempts - User interface is very streamlined and easy to navigate - Ability to measure metrics and results via a mobile app Cons \- Pricing scheme is a little hard to understand - Would like better integrations with other software platforms Review Source Similar Products Featured