# Page 5 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/75428/Emma/reviews --- Emma by Marigold 4.2 (156) [View alternatives](https://www.capterra.com/p/75428/Emma/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Emma by Marigold ## Showing most helpful reviews Showing 101-125 of 156 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use LB Lisa B. Reservations Manager Used the software for: 2+ years ### "Excellent" May 15, 2018 5.0 Pros Fantastic software and a very helpful team also! Very good for sending company emails. Easy to use. Cons No undo button. if you have more than one venue you have to update sender info rather than a drop down option with details saved for footnote Review Source KE Karen E. Administrator Media Production Used the software for: 2+ years ### "Emma works for you " December 3, 2019 5.0 We have enjoyed Emma but we sometimes go to other things because we want to add audio — Emma cannot support audio. That’s one of our wheelhouses so we like to show that off, not just our video. Pros Emma has a very robust format and capability. It allows us to post video change design formats and use our original work. Cons It is no so user friendly. Takes lots of tome to introduce new users. Complex compared to other tools we use. And more costly. Review Source GT Gina T. Marketing Intern Philanthropy Used the software for: Less than 6 months ### "Trendy yet perfectly executed product" September 19, 2018 5.0 Pros This is such a wonderful product that truly takes campaign marketing to a whole new level through thought personalization and razor-sharp automation. Cons There are so many campaign automation and email marketing products that I have grown to love over the years so to take on a whole new software was tough at first but, but worth it in the end in my opinion. Review Source KP Kendal P. CEO Used the software for: 6-12 months ### "If you need an easy and professional looking email setup, this is your software" May 17, 2018 4.0 Pros Creates beautiful email campaigns with easy to use integrations. This software was setup very intuitively and that is something we greatly appreciate Cons The integrations, compared to other, more expensive products are lacking. That being said, not all one stop shop software solutions will work as well. Review Source MATHEW M. Freelancer Writing and Editing Used the software for: Less than 6 months ### "Emma is a good robotic software to answer your questions" October 18, 2019 4.0 My overall experience with Emma is moderate, like in the middle of the road. Pros Emma is a robotic software who can give the answers to your questions. Emma can answer the basic questions. Cons Emma is not able to give the answers to all questions. Then you should communicate the customer services of the relative department. Review Source MB Malii B. Global Network Communications, Director Used the software for: 2+ years ### "Really enjoy using Emma" November 3, 2016 4.0 With the exception of greater flexibility with formats and response tracking in Emma, I enjoy using Emma and have advocated that my client stay with this provider instead of moving to another. Customer service is always fab! Pros \- friendly, efficient, effective and accessible customer service when i have a question - ease of use/ user friendly - saves histories Cons \- wish links remained live for more than 6 months - wish had more flexibility with formatting text, images, overall layout, etc. - wish had some international distribution benchmarks; all info seems to be US-centric Review Source eK eve K. CEO Media Production Used the software for: I used a free trial ### "The designer really made hte newlsetter fantastic, but the prices were high comared" March 17, 2020 5.0 The customer service is excellent and the person on the phone really spoke to me and understood the ramififcations of the newsletter I was building. It was perfect. Pros The designer integrated my design that I had hired someone else to create into the software or the program so it looked very professional and really blew me away. It was a great product if I could afford the requirements of having a physical address (I was affraid to use my home address) and putting in the software. Cons The price was too high for me at the time. Reason for choosing Emma by Marigold Spadora is a startup so we used what was free. I do have regrets though because they did such a fantastic job and the newsletter looked excellent and was easy to use. Review Source BA Bill A. Used the software for: 2+ years ### "Poor user interface; buggy" June 30, 2016 2.0 2 out of 3 times I use this product, I encounter bugs or basic functionality lapses. The HTML editor is balky and unpredictable, and I consistently have to log out and in to be able to send test messages. Customer service is excellent, but the everyday experience is not good. Review Source JF Jacob F. Communications Assistant Marketing and Advertising Used the software for: 6-12 months ### "Wrong Choice" October 4, 2019 3.0 We do multiple enewsletters but the formatting and styling options are passé and lame. Pros Emma makes it easy to divide audience into small segments Cons It looks like the platform is still a Beta test - multiple features are glitchy and the visual editor doesn't even come close to MailChimp or ConstantContact. Review Source Logan D. Used the software for: ### "Emma is an email marketing game changer" November 11, 2016 4.0 We were first worried about have to pay per email sent but quickly learned that you get what you pay for! Review Source NV Nancy V. Creative Rainmaker Used the software for: 1-2 years ### "Team was very helpful!" May 3, 2018 5.0 Pros Ease of us and the ability to make a newsletter look very professional. Your tech support is very good and I didn't have to wait a long time for the answer. Cons Sometimes it is difficult to remember all the steps for completion and the time zone setting. Wish there was an on chat function for help. Review Source GB George B. Project Manager Used the software for: Less than 6 months ### "Up & Coming Email Marketing Platform w/ Rich Features and Phenomenal Support" July 18, 2017 4.0 New marketing/analytics features not scene on other platforms Pros I really like that there are many features that are not available on other email marketing platforms. If you do email marketing, you MUST try EMMA for their marketing/analytics features Cons Since they're still pretty new, they looked over some simple features that other platforms have. and that they didn't implement, but they are adding features often and customer support is very receptive. Review Source CH Christian H. Senior Content Strategist Used the software for: 1-2 years ### "Great email marketing product" September 6, 2017 4.0 Pros They have a great email marketing platform that allows users to track their campaigns with great data metrics. Their templates are very user friendly for any experience level. Cons The thing I like least about this software platform is that they only offer a paid version option... Review Source MW Meredith W. Marketing Coordinator Used the software for: 6-12 months ### "Good product and great company!" June 27, 2017 4.0 Pros I like the ease-of-use of the platform, and they put on an awesome conference! Good product for smaller marketing teams. Cons I only use the basic version, so I'd like more functionality, but again, that could just be my service level. Review Source VR Verified Reviewer Head of Customer Value Financial Services Used the software for: Less than 6 months ### "Simple and effective" December 7, 2018 4.0 Simple and effective way to track costs and budget Pros Really well designed UI. Modest amount of set up needed (spend inputs etc) Cons Not yet as fully integrated with 3rd party data as could be.... Review Source TW TOM W. Owner Design Used the software for: 1-2 years ### "Emma makes it smart and keeps it easy" November 3, 2016 5.0 A couple years back I was a novice to the workings of Emma. Thrown into the abyss of mass emailing by a client who needed help, I was relieved and pleased with the ease of operation, direction, and support. Pros Ease of design and production of mailing. Response of Customer Support. Analytics Review Source AL Alex L. Used the software for: ### "MyEmma- Confusing at First" December 12, 2016 4.0 We used MyEmma for email marketing for several years. At first, the functionality and vernacular can be confusing and it takes some time to figure out where things are located and honestly why they're called certain things. The email builder is better than the majority of builders in the same space. The reporting gives you clear insight but it would be great to be able to go deeper with A/B testing and additional segmentation options so that we know where our effort and time should really be spent. Review Source RW Rick W. Principal Solution Architect Financial Services Used the software for: 1-2 years ### "My favorite mass email tool" November 3, 2016 5.0 Mass email solutions are turning into a commodity but Emma is by far my favorite. It was so easy to create an email that looked exsactly how I wanted and I'm not that technical. The integration with Salesforce is also really handy. When I did have a question I couldn't find an easy answer for I called their support line and actually talked to a person who cared and understood exactly what I was trying to do and had a quick answer for me. Pros Best looking email tool I've used. Response and link-clink tracking super handy. List building was easy enough. Salesforce integration. Cons Sometimes building a list seems harder than it should be, but I'm really nit-picking. Review Source VR Verified Reviewer Finance Associate Religious Institutions Used the software for: 6-12 months ### "Emma Email Platform" October 30, 2018 5.0 Pros Emma makes sending email campaigns easy and beautiful! Cons Emma is expensive. It is difficult to justify unless your business thrives off emails. Review Source OS Ounsou S. Commercial Apparel & Fashion Used the software for: I used a free trial ### "Logiciel de gestion " October 23, 2023 5.0 Pros Ce logiciel permet les publications par e-mail , la commercialisation , autorisation du marketing , gestion des e-mail. Cons Ce logiciel en question n'a pas d'inconvénients , c'est un bon logiciel , aucun défaut.je vous exorte de l'utiliser massivement. Review Source SK Steph K. Lab Tech Biotechnology Used the software for: I used a free trial ### "Easy to Use " August 3, 2019 5.0 Pros I like this software because it’s easy to use and has really helped me with marketing. Performance tracking feature is great. Cons I didn’t have any issues with the software. Review Source VR Verified Reviewer Marketing Assistant Computer Software Used the software for: I used a free trial ### "Really enjoyed my free trial, wish we could have bought" April 30, 2019 4.0 Pros Very easy to use, loved the layout and templates. Cons Unfortunately, the integration to our company's CRM was not very robust so we couldn't continue with implementation. Review Source BZ Barbara Z. Marketing and Communications Manager Plastics Used the software for: 1-2 years ### "ALGIX Loves Emma" November 3, 2016 5.0 Emma has been a great tool for us at ALGIX as our company has grown out of the startup phase. Emma is easy to use and makes it simple for us to create great emails. We look forward to continuing to grow with the help of Emma! Pros Ease of use Review Source RB Rachel B. Used the software for: Less than 6 months ### "Very easy to use" November 4, 2016 5.0 Emma is incredibly accessible for first-timers, both in the site interface and responsive email design. It also has many useful features that make mass email easier, and continues to roll out more. Their customer service is also very responsive, courteous and knowledgeable. The only downside is that the search function is not as robust as it could be, so it can be difficult to find groups and older campaigns if you're prolific. Review Source BW Bryony W. Director of Marketing, College of HRSM Used the software for: 1-2 years ### "Great platform for email marketing" May 10, 2018 5.0 Data-rich email marketing tool. Pros Great customer service - they are always available and helpful. Easy to use for the most part. We don't use the templates much, but they were a good starting point. Great analytics for open rates, click rates, and user-level response data. Cons I don't like that there isn't a simple "undo" button - but there is a version history I don't like that sometimes the CMS editing gets funky / doesn't honor what you are selecting for font types etc. I wish it was more responsive with Android. Review Source Similar Products Featured