# Page 6 | Emma by Marigold Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 6 - Is Emma by Marigold the right Email Marketing solution for you? Explore 156 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/75428/Emma/reviews

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Emma by Marigold

4.2 (156)

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Last updated March 13th, 2026

# Page 6 - Reviews of Emma by Marigold

## Showing most helpful reviews

Showing 126-150 of 156 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

MO

Manda O.  
Program Officer  
Non-Profit Organization Management  
Used the software for: 2+ years

### "Great product but needs more features"

March 13, 2019

5.0

Pros

I like the ease of uploading and sending emails.

Cons

I don't like the lack of usability within the emails. Not user friendly or does it have regular document features.

Review Source

AK

Amber K.  
  
  
Used the software for:

### "Best Email Whitelabeling Software"

November 4, 2016

4.0

We use Emma as a whitelabeled product. We reviewed a lot of different options and ultimately Emma was the best option for us. I love that instead of having a contact limit per client, we just pay based on the overall contact number. That means we can have small clients and large clients and we aren't required to pay separately for them. In addition, the email builder is very simple and straightforward.

Review Source

GO

Gilian O.  
Digital Marketing Specialist  
Leisure, Travel & Tourism  
Used the software for: 1-2 years

### "null"

May 18, 2017

5.0

Review Source

ES

Elizabeth S.  
Director of Communications  
Real Estate  
Used the software for: 1-2 years

### "Not Intuitive to Use"

October 2, 2019

3.0

Pros

It was easy to design template and easy to update contacts

Cons

The text and images seemed to always get skewed. I had to go through all the backend code to find the glitch and then correct every little bit. Even when I put the copy in notepad first, when I then copied into emma it would add extra code.

Review Source

MS

Matthew S.  
Developer  
  
Used the software for: 1-2 years

### "I've used Emma for certain email integrations where Mailchimp isn't ideal."

March 24, 2018

4.0

Pros

Like Mailchimp, Emma is extremely user-friendly; I like that it's also a little simpler and has less of a learning curve overall.

Cons

Emma lacks some of the more robust fine-tuning features of Mailchimp, so it's better suited to more straightforward campaigns (as opposed to varied, multi-faceted ones).

Review Source

VR

Verified Reviewer  
Blackboard Support and Services Manager  
Higher Education  
Used the software for: Less than 6 months

### "Emma"

March 27, 2019

4.0

Pros

With Emma we can easily create professional looking emails that look great regardless of the viewing platform. The automation is excellent.

Cons

Can run a bit slowly, not sure if that is the product or our bandwidth though. We have experienced formatting issues when pasting from Word, but I think that is just the nature of copying from Word and wouldn't necessarily call it a "con", more of an inconvenience.

Review Source

LS

Liz S.  
  
  
Used the software for:

### "A Few Words About Emma"

March 8, 2017

4.0

We've been an Emma client for more than 8 years. We've always been fans. Pros: Low learning curve, easy to use, friendly interface, not intimidating, pretty email designs, the UI is really nice, customer service is unbelievably good. Cons: If you host and run multiple accounts, gathering roll up data can be time-consuming.

Review Source

RS

Raisa S.  
IT manager  
  
Used the software for: 6-12 months

### "Great support!"

May 1, 2018

5.0

Pros

Easy to use, great tool and simple. The support is very responsive and help you of what you need. Recommended!

Cons

Pricing, should be more flexibility. Also the HTML editor should be improved. I'm in IT myself and i would love to see more advanced features.

Review Source

AR

Aaron R.  
  
  
Used the software for:

### "Emma is an easy way to bring email marketing to your business"

November 8, 2016

4.0

Emma is a great tool that is easy to use for every person in your marketing team. It can be used for incredibly simple emails, or incredibly complex designs with automation. Also - no spam filter issues!

Review Source

CB

Carly B.  
Assistant Director  
Hospitality  
Used the software for: 1-2 years

### "Emma is useful for creating newsletters "

January 17, 2019

5.0

Pros

I like that you can copy templates from past campaigns.

Cons

I can't tell the superiority from Emma vs. Constant Contact - they both are good at what they do.

Review Source

EH

Emmy H.  
  
  
Used the software for:

### "Good customer service, slow system"

November 3, 2016

3.0

My Emma is easy to use in the sense that you can create, edit and send email campaigns pretty easily. The system is quite slow (so load and editing emails takes a while). The SF integration just got up to speed, but unfortunately doesn't quite fit our needs (which may be unique to us we have a slightly more complicated arrangement). The Staff are friendly and helpful. Good customer service and support.

Review Source

BI

Brady I.  
Marketing Coordinator  
Automotive  
Used the software for: Less than 6 months

### "Amazeballs"

November 3, 2016

5.0

Emma is amazing to use and the customer service has been phenomenal. The importing, segmenting and split testing have all been great and I have been incredibly happy with the deliverability.

Pros

I was concerned about uploading a large amount of data, but Emma made it incredibly easy. I was able to keep all of the segmenting data that I wanted and very quickly use it to send targeted campaigns.

Cons

Finding my subject line split test data took a few minutes the first time I tried, but that is pretty minor.

Review Source

MW

Marika W.  
Web Admin  
Non-Profit Organization Management  
Used the software for: 1-2 years

### "Great email platform"

March 5, 2019

5.0

Pros

Simplicity and user experience within the site itself

Cons

Some glitches and frequent changes to main dashboard

Review Source

PM

Pablo M.  
News Comms Director  
  
Used the software for: Less than 6 months

### "Can't Wait To Get Started With Emma. The Stars Will Align, I know it! "

September 24, 2017

5.0

Pros

The tutorials are concise. The tactics blog sharp af. Neither is the case with MailChimp, which isn't bad either. I guess Emma just has the right vibe, if I can ever get to the tutorial and set it up lol

Cons

No one's around at night when I work on these things to authorize a few hours of free trial so I can go tell my supervisor to pay for it and get it over with. Beyond that, we'll figure out sales forth if there's a hard product market that exists that I'm not seeing anyways...

Review Source

JV

Jared V.  
  
  
Used the software for:

### "Start Sending Business Emails Today"

November 11, 2016

4.0

Emma is so easy. Get your list of contacts together, import them, and them send out marketing emails to segmented lists!

Review Source

AC

Andrea C.  
  
  
Used the software for:

### "Great Product! "

December 10, 2016

5.0

We reviewed a variety of software options but decided to go with Emma. It has everything we need to create and send out blogs, newsletters, and specials. The automation meant I got to spend more with clients rather than spending time manually sending it out. I recommend this product to everyone in small business.

Review Source

LW

Leslie W.  
  
  
Used the software for:

### "Not my favorite"

November 3, 2016

4.0

I use Emma for a client and I am not pleased with the formatting issues I've had. When I copy/ paste text, it freaks out. I regularly use constant contact and robly, and I prefer those platforms much more than Emma. I also love the chat feature on robly where I can get my questions answered without calling.

Review Source

DL

Debbie L.  
  
  
Used the software for:

### "Love Emma!!"

November 9, 2016

5.0

I use Emma quite often. Once I figured out how to use the software for the business needs, it was easy. I know there are lots of features that are available that I am not aware of. If I ever have questions, I call and get great customer service. Thank you.

Review Source

KT

Katie T.  
  
  
Used the software for:

### "Easy to use/Great customer service"

December 2, 2016

5.0

I used EMMA to create invitations and enewsletters. The program was easy to use and I cannot say enough about the customer service--it was phenomenal. I could call anytime and talk to someone.

Pros

Ease of use

Cons

Reporting metrics

Review Source

RN

Ramin N.  
Consultant  
Non-Profit Organization Management  
Used the software for: I used a free trial

### "Functional/Ease of Use"

August 3, 2019

4.0

Pros

Product is quite easy to use from the get go.

Cons

Like many products certain features are available based on what level subscription you have.

Review Source

LV

Lisa V.  
CMO  
  
Used the software for: Less than 6 months

### "Must callout Customer Service who was patient & knowledgeable! Love him!"

April 23, 2018

4.0

Pros

Has all the functionality one needs for great email marketing. Love the drip system...the screens for each part of the programming.

Cons

STILL could be further simplified for the average user. Dummy dummy dummy down I always say. Also, lighten up on the number of characters I have to use to get this review done.

Review Source

AP

Amanda P.  
  
  
Used the software for:

### "Great customer service"

November 4, 2016

3.0

The software itself is buggy. When copy and paste, adding header 1 then header 2 often the size doesn't change, or the line spacing is different. Customer service is great.

Review Source

CB

Clark B.  
  
  
Used the software for:

### "Emma has the world's best service. "

October 9, 2016

5.0

We have been using Emma for years. Their product has become more and more dynamic, and it's backed by the best team support I've seen. Get a demo and see for yourself.

Review Source

ED

Eric D.  
  
  
Used the software for:

### "Need more far services for the cost"

November 3, 2016

4.0

Not only was it much more expensive to move from Constant Contact, there are a number of missing functionalities. Most importantly, surveys and event ticket sales.

Review Source

TO

Terra O.  
Marketing Manager  
  
Used the software for: 6-12 months

### "The customer support I have received has been amazing! "

May 21, 2018

4.0

Pros

Emma's customer service has been superb. The ease of navigating the tool itself is also a big plus.

Cons

I wish there were more layout options and that dynamic links were supported without having to write new code. (It would be great to attach a dynamic link to a button or image.)

Review Source

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