# Keap Pricing: A Comprehensive Guide | Capterra > Check out the Keap pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/76390/Infusionsoft/pricing --- Keap Pricing Guide 2025 Last updated on June 11, 2025 Written by [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for Keap [4.1 (1298)](#reviews) User rating:[ 4.1 ](#reviews) Based on (1,298) reviews ## Overview of Keap pricing [Keap](https://www.capterra.com/p/76390/Infusionsoft/) is an all-in-one customer relationship management (CRM), sales, and marketing software that helps companies manage their business from one platform. It features on our multiple Capterra shortlists, including [Customer Relations Management Software](https://www.capterra.com/customer-relationship-management-software/shortlist/), [Marketing Automation Software](https://www.capterra.com/marketing-automation-software/shortlist/), and [Sales Tracking Software](https://www.capterra.com/sales-tracking-software/shortlist/), making it a popular hybrid platform for businesses. Among its long list of features, Keap allows users to automate email marketing sequences and funnels, store client information in a comprehensive CRM system, and keep track of appointment schedules. Rather than having different pricing tiers, Keap offers the full suite of features with all subscriptions, with users paying based on a combination of seats used and contacts stored. They also require you to purchase an implementation package to maximize the potential of this software. We dug into our data to help you understand the different pricing plans available, identify the critical distinctions between each plan, and choose the right one based on your team size and project complexity. Let’s compare these plans in detail: Basic $299.00 Usage Based,Per Month * * * It Includes - CRM - Automation - Email & Text - Pipeline - Landing Pages - Payments The latest information on pricing is available on Keap’s website. ## Cost breakdown Keap’s pricing system is calculated based on the number of users accessing the software and the number of contacts. They also clarify that a ‘contact’ refers to every single person (whether that’s a client, supplier, collaborator, or someone else) about whom you store information.  ### Starting price The default starting subscription for Keap is based on two users storing 1500 contacts. The prices start at $299 per month when billed monthly and increase depending on the unique mix of user seats and contact amounts you add to your subscription. ### Billing options Keap offers both a monthly and annual billing option for their subscriptions. Those paying on an annual basis can expect to save 17% on their subscription, with the base subscription starting at $249 per month compared to the $299 per month for monthly subscribers. Keap also states that users must purchase an implementation package, which is billed as a one-off payment. ### Key features  Keap is one of the few software options on the market that offers a complete suite of features based on the number of contacts and users you have. Here are some of the core features you can expect to see in your Keap subscription: - **CRM:** Keap offers a comprehensive customer relationship management database where you can log client information and nurture leads. It allows you to store core information like names and billing information, as well as track communication and activity to ensure you’re making the most out of your leads and providing them with the best experience. - **Multi-page sales funnels:** This feature allows you to maximize your marketing efforts by creating multiple sales funnel landing pages. It ensures that your leads can access the best offers for their needs, improving your conversion rates. Being able to use and track multiple sales funnels will also help improve your overall marketing efforts. - **Email marketing:** Keap offers users the ability to send broadcasts and 1:1 emails to contacts easily. It also allows you to set up email automation that triggers specific email sequences based on users’ contact activity with your business.  - **Appointment scheduler:** For businesses that offer client services, the appointment scheduler allows you to send contacts online booking links that sync with your preferred calendar app to help with time management. This helps businesses optimize their schedule while giving contacts flexibility in booking appointments. - **Billing automation:** This feature lets businesses stay on top of their invoices by sending automated past-due reminders. This frees up teams’ time chasing payments, instead allowing you to focus more on nurturing your leads and improving your client experience to continue to grow your business. ## What users say about Keap pricing Our team analyzed the 1,292 verified Keap user reviews on our website to understand their views about the software’s pricing. Users have mixed opinions about Keap’s subscription pricing. Some users believe Keap offers high functionality with a wide range of features at an affordable price, stating that it is more affordable than some other high-end competitor software in the all-in-one CRM, sales, and marketing niche.  However, many users complain that the prices are too high for small businesses, making it unaffordable for them. They also note that it is more expensive than other CRM alternatives. Additionally, users are frustrated that there is no free tier offered. Overall, 21% of users consider the Keap subscription as good value for money with a further 15% stating that while it is expensive, it’s worth the price. However, 56% of the user reviews we analyzed agreed that the software is too expensive. Here are some user review excerpts about Keap pricing[\[1\]](#footnotes): toshia W.OwnerCosmeticsI used a free trial The platform has powerful automation and CRM features that can really streamline my workflow, but it comes with a high price tag that0s tough for small businesses. October 19, 2024 Dylan C.marketingFood & Beverages1-2 years The free trial they gave me did not have all the functions activated, they should enable everything to be able to manage all their tools from the beginning. October 18, 2024 Karen R.OwnerCapital Markets2+ years We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. June 3, 2024 Karly W.RealtorReal EstateLess than 6 months Keap did not really integrate with anything, so all of the contacts had to be manually added. If you wanted it to do anything you had to build out the automation and I had no experience with programming. When I told them it was not working they kept all my money and would not even give me a partial refund. April 20, 2023 [Read more Keap reviews here.](https://www.capterra.com/p/76390/Infusionsoft/reviews/) ## Detailed breakdown of Keap pricing plans To get a better idea of how pricing works with the Keap subscription, we’re going to split their pricing into two key components: their core user/contact pricing options and their required implementation packages. ### Keap core subscription Keap’s core subscription offers all its core features as well as a dedicated customer success manager with every paid subscription. To achieve this, they charge you for the number of seats you need and the number of contacts in your network that need storing. The contact information you can store includes: - Names - Billing information - Addresses - Marketing activity - Segmentation information for sales funnels - Meeting history - Payments, invoices, and subscriptions Each user will have a unique blend of seats and contact numbers, making the price highly customizable. Typically, prices start at $249 per month when billed annually, based on two users and 1500 contacts. When billed monthly, the price increases to $299 per month. The company's official website has a price calculator where you can try different user and contact options to find the estimated monthly cost of running the software. For those who need over 50,000 contacts, you’ll need to contact Keap’s support team for a bespoke price quote. Keap offers a 14-day free trial for users to experiment with, as well as a five-minute demo you can sign up for. The free trial does not offer all the features that the full subscription does, meaning you cannot fully experience the software before purchasing. ### Keap implementation packages Not part of the core Keap subscription, Keap requires you to purchase implementation services to help you get started with minimal disruption. Based on user reviews, some people find it difficult to optimize the platform or feel lost when starting, so it’s important to look at the paid packages available to ensure you’re getting the right additional support for your needs. The implementation packages offered by Keap connect you with specialists in strategy and data migration, alongside the customer success manager offered with all paid core subscriptions to help you maximize your experience with the platform. This lets you get personalized advice relevant to your business’ niche and growth goals to ensure you make the most of all the features. The base implementation package lasts one year and requires a one-off payment. It offers a business mapping session and basic data importing. During your implementation onboarding year, you can also expect: - 15 hours of data migration services - Your first month will feature weekly calls with your implementation strategy manager - Five monthly strategy calls from months two to six - Two quarterly strategy calls from months seven to 12 - Two done-for-you automations - Two third-party tools integrated into your Keap platform for you Prices for the implementation package start at $1,500, though Keap offers discounts regularly, so contact their sales team or check the implementation packages page to see if you can get it cheaper. ## Total cost of ownership When evaluating Keap for your appointment scheduling and CRM needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs for new software cover everything from licensing and setup to customization and training. This initial investment includes configuring the platform, migrating data, and onboarding your team to avoid disruption and get your software use off to a smooth start. No licensing or installation fees are quoted on Keap for any user or contact options in their pricing calculator. Instead, you can purchase your subscription and required implementation package directly after consultation with the Keap team and access the platform once your purchase is complete. However, you can expect to pay more for advanced use cases, including bespoke customization, done-for-you solutions, and more. ### Additional costs to consider Beyond the initial subscription fees you incur, there are other costs you need to consider when budgeting for Keap. - **Keap add-ons:** Keap offers add-ons like done-for-you automations, text message marketing (for U.S. users only), data migration, and email services. If you wish to use any of these services, you’ll be charged an additional fee, which will be a one-off payment or monthly subscription, depending on the add-on. - **Third-party integrations:** With a Keap subscription, you can integrate third-party apps to maximize the potential of your software. However, if the third-party apps you want to connect are also paid for, you must factor this into your budget. - **Support services:** While Keap offers robust customer service, including 24/7 chat help and a dedicated customer success manager, you may want to purchase additional support for troubleshooting, managing your business data, or creating new automations. You can talk to the Keap support team to see what options are available to you.  - **Extra training and onboarding:** Keap requires you to purchase one year of training and onboarding in the form of their implementation package. However, you may feel you need additional training to maximize your software. For this, Keap offers professional service packages that offer bespoke coaching and additional training. They also have a network of Keap certified partners that you can hire to provide extra guidance; you can search the Keap marketplace to find the right partner for your software needs. - **Programming and customization:** Creating automations on Keap can sometimes require programming experience. If you don’t feel comfortable creating automations and customizing your platform, you may need to hire an expert to help with this, which will incur extra expenses towards the overall cost of your Keap software. - **Business scaling:** Keap operates on a user and contact number basis. The more users you have and/or the more contacts you need to store, the more expensive it gets. If you’re planning to hire more staff or are currently in a growth phase, you’ll need to budget for upgrading your core subscription. - **Early cancellation:** If you decide Keap is no longer for you, you will be charged a $299 cancellation fee if you end your annual contract early. ### Services needed to implement or manage the platform Keap offers a robust support system, largely thanks to the required one-year implementation package. Your subscription includes a dedicated customer success manager, and your package includes implementation and data migration officers. This ensures you’ll have bespoke guidance that’s relevant to your business and helps you get the most out of the software. You’ll also have access to 24/7 chat support and telephone support during office hours if you live in the U.S. Through their Keap Academy library, they also offer an expansive range of tutorials, webinars, and knowledge-base articles to help you learn. This will allow you and your team to quickly access help when your customer success manager is unavailable. Moreover, as a cloud-based platform, Keap handles all software updates and maintenance, reducing potential disruption for your team. These updates will happen in the background or outside of regular office hours, and you will be notified in the unlikely event that any disruptions are expected. Finally, you’ll need to ensure that your infrastructure can handle Keap. This means having a strong internet connection and ensuring that it works with your operating system. Keap doesn’t list any operating system requirements, so if you’re unsure if your system will be compatible, you can contact their support team, which can guide you. ### Internal resources needed for ongoing platform management The final cost you need to consider when buying a new software subscription is the internal resources you’ll need to keep it running smoothly. These include: - **IT support team:** Keap deals with maintenance and updates remotely, but it’s still important to have IT support available in-house in case any immediate help is needed. Having a team that’s trained to understand how Keap works will aid in mitigating unforeseen software disruption and lead to faster troubleshooting. Having a team experienced in programming and advanced IT support will also help you to set up bespoke automations and migrate your data without paying for Keap’s done-for-you services. - **Training coordinator:** As your business continues to grow and you add new employees to your team, you’ll need to onboard them quickly into Keap. While Keap offers plenty of resources to help, having a dedicated in-house training coordinator will establish uniformity in how the team uses the software, and reduce costs on external training options.  - **Data analyst:** Keap offers plenty of data insights across its sales, marketing, billing, and CRM capabilities. But, to maximize this, you’ll need someone who understands how to interpret reports and data and who will create plans to make significant operational changes based on their findings. Having an assigned data analyst in your team (or, for bigger business, a data analysis team) will ensure all findings are reported and actioned. - **Keap administrator:** Having a dedicated Keap administrator who serves as a point of contact between the business and Keap will avoid complicated communication. They will be experts in using the software, can be counted on to keep an up-to-date internal knowledge base, and will be the first person your team can go to for answers. Opting to have a Keap administrator on your team will streamline the way your business uses the software. - **Compliance officer:** For industries with strict compliance rules, like healthcare and finance, you need to ensure the system is being used according to the relevant compliance laws. This includes ensuring settings are configured to make your software compliant with relevant laws, for example, HIPA or GDPR, in which case a compliance officer will come handy. ## How to choose the right Keap pricing plan Choosing the right number of users and contacts, along with the most relevant implementation package, can feel overwhelming. To help you make your decision, here are some key factors to consider: _Key considerations while choosing the right Keap plan_ ### 1\. Assess your business needs The first step to finding the right Keap pricing plan is to examine your current business ecosystem. You’ll need to consider how many users will need access to the platform and how many contacts you currently have in your CRM tool. If you haven't recently, this would be a great time to organize your contact list, ensuring any unnecessary contacts are removed so you have an accurate idea of how many contact spaces you’ll need.  You’ll also want to consider what stage of growth your business is currently in. Are you planning on hiring new people soon? Are you in the middle of a client influx that will see your contact needs rise rapidly? If so, you’ll need to ensure you have the budget to quickly increase your core Keap subscription.  In addition, when it comes to choosing your required implementation system, you’ll need to evaluate your current team’s skills. Do you have any programming or no-code API experts who will help with automations, or do you need extra help from Keap to create these? This will directly impact which package you choose, with the more expensive options offering the most technical support. ### 2\. Compare different implementation plans offered Thanks to the Keap subscription model, you don’t have to choose between tiers to get all the core features. Instead, your decision-making will focus more on which implementation package to choose and any add-ons like text message marketing for U.S. users and professional service help subscriptions. Each implementation package offers the same features, but the higher the tier, the more the offerings. So if you’re looking for more automations, data migration, third-party integration, and a higher frequency of strategy calls, you may want to consider opting for a higher tier.  When it comes to choosing a text message marketing plan, all subscriptions come with the tier 1 text message offer of 500 messages per month. If SMS marketing is a big part of your strategy, you may want to consider upgrading to include more texts. You can take some of the guesswork out of comparing features by taking advantage of their 14-day free trial and signing up for the free five-minute demo. ### 3\. Consider your budget When deciding which package to choose and which user/contact levels to start at, you need to balance your business requirements with your software budget. This can include deciding whether to opt for monthly or annual billing and balancing the 17% reduction in price when billed annually with the potential $299 early cancellation fee on the annual plan should you need to stop using the service.  It’s also important to choose the best implementation package that fits your budget, taking into account your current team's skill levels and a cost-benefit analysis for your specific needs. You’ll need to factor in any add-ons you require, like SMS marketing, done-for-you automation, and outsourcing data migration.  ## How to maximize the value of your Keap subscription When purchasing a new software subscription, you want to maximize the benefits of the features offered to you. To do so, we’ve created a list of our best, tried-and-true advice for getting the most value out of your software: _Ways to maximize the value of your Keap subscription_ ### 1\. Utilize all the features Keap offers features across multiple disciplines, including CRM, sales, and marketing, giving you a comprehensive platform to work from. However, such utility comes with many features to learn. Take advantage of your dedicated customer success manager and your one-year implementation package to learn about every feature available to you and how it can be utilized in your industry. This way, you won’t waste potential from unused features. ### 2\. Customer support and resources The implementation package is designed to teach you how to navigate your new platform and tailor your solutions to your specific business needs. Since this package is a required purchase, make sure you take advantage of every strategy call, proven automation, and data migration hour available to you. You can also enhance your knowledge of the platform through Keap Academy, where you’ll find a library of webinars, how-to articles, and tutorials to support your work. You also have access to a dedicated customer success manager throughout your entire subscription duration, so don't be afraid to ask them niche questions to help optimize the way you use the platform. ### 3\. Additional tips for getting the most out of your plan - Stay up-to-date with your contact list, refreshing it and removing any unnecessary or irrelevant contacts to avoid overpaying for more contact storage (you could consider a free CRM platform to store these extra contacts). - Organize regular training sessions to help your team stay updated on Keap’s newest features. - Ask your team for feedback to understand any pain points the software identifies. Then, discuss these with your Keap strategy or customer success managers to find a suitable fix quickly and avoid disrupting your workflow. - Be selective and methodical about the third-party apps you integrated into Keap—try and avoid platforms that overlap in utility to avoid wasting money. - Ensure you have the infrastructure in place to action data analysis from Keap so you can continue making improvements that boost your business’ growth. ## Is it worth paying for Keap? Deciding whether Keap is worth the investment depends on your business needs and budget. Here’s a detailed breakdown to help you decide: ### Value for money Keap is a highly regarded all-in-one CRM, sales, and marketing solution by users. It currently appears on our [Customer Relations Management Software Shortlist](https://www.capterra.com/customer-relationship-management-software/shortlist/), [Marketing Automation Software Shortlist](https://www.capterra.com/marketing-automation-software/shortlist/), and [Sales Tracking Software Shortlist](https://www.capterra.com/sales-tracking-software/shortlist/). Based on the analysis of 1,292 verified user reviews, Keap scores 3.8 out of 5 for value for money. Users generally agree that while the software can be expensive, especially for small business owners, it is worth the price tag. 44% of reviewers consider Keap to be affordable, good value for money, or expensive but worth it.  However, some users have also highlighted concerns that there are hidden or extra costs, such as automation creation, that can cause this software to be more expensive than expected. Others argue that not all the features available are necessary for smaller businesses, stating a desire for a cheaper option with fewer features. Here’s what some of the verified users said about Keap’s value for money[\[1\]](#footnotes): Christine K.ownerMental Health Care1-2 years The new option actually reduced my costs by more than 50%. Keap may be a great tool, but for a solopreneur, it was like going to a four-star Michelin restaurant when all I needed was a quick snack of fries. February 10, 2023 Jeremy C.SalesConstruction6-12 months We really like the ability to have contact and lead management, group texting, email marketing, and automations all housed under one software roof for an affordable price point. October 10, 2023 Martin N.Intern EngineerCivil Engineering2+ years However, it's worth noting that the cost of the platform is not to be taken lightly. While it may be expensive for some, the investment is worth it for those looking to take their business to the next level. February 26, 2023 Kéface Israël F.Gestion de clientèle Government AdministrationLess than 6 months Customer service is easily accessible, tasks are automated, customer relationship management is simplified and the quality-price ratio is excellent. October 18, 2023 ### Included features Keap offers the same features to all subscribers, no matter how many contacts or users you are paying for. Some of their most powerful features include: - **Sales pipeline:** Easily track your leads as they move through various stages of your sales funnel. This feature allows you to manage how you nurture your leads, ensuring every potential client receives the offers most likely to convert them into paying customers. - **Artificial intelligence (AI) automation and content assistants:** Using the power of AI, these assistants will help reduce administrative load while also helping you create content and automation, maximizing what you can achieve through this platform. - **Email marketing:** With this feature, you can control your entire email marketing strategy through Keap. You’re able to trigger email sequences based on lead activity, send newsletters and broadcasts, create sales emails, and more. - **CRM:** Through the Keap CRM, you can track your contacts and how they interact with your business. You can also schedule and track appointments, easily manage billing, and segment your contacts to optimize your email marketing and sales funnel efforts. - **Employee operations:** Keap allows you to manage your and your team’s workload by sending automated reminders, assigning tasks, having a dedicated appointment and task dashboard to view upcoming events, and creating custom webhooks to automate tasks and reduce some administrative load. ### Customer support options Every Keap account comes with comprehensive customer support, with the option to purchase additional support. With your core subscription, you’ll get: - **Dedicated customer support manager:** Every subscription comes with a dedicated success manager who will work with you throughout your time with Keap. They are your first point of contact for information and advice when dealing with your software, helping you better understand how to use the tool for your specific business and industry needs. - **Implementation and data migration managers:** Through your required implementation package, you will have access to an implementation officer and data migration support for your first year. This will help you tailor Keap for your needs, providing a bespoke strategy and get you started with minimal disruption to your workflow. - **24/7 chat and office hours phone support:** When your customer support manager is unavailable, you can still contact Keap either through their phone support (Monday to Friday) or any time through their website chat facility. - **Keap Academy:** For quick answers and easy-to-use tutorials you can share with your team, the Keap Academy provides plenty of resources to help you use Keap. - **Keap certified partners:** If you want to hire a consultant to help you implement or expand Keap for your business, you can hire a Keap certified partner whom Keap has vetted for their expertise in the software. You can find a list of potential consultants on the Keap marketplace. - **Professional support services:** Keap also offers additional support through their professional support services. This can be paid for on a monthly subscription, or you can pay for one-off sessions, training, or solutions depending on the support you need. ## Is Keap right for you? ### Assessing your requirements Determining whether Keap is the right software involves assessing your requirements and comparing them to what Keap offers. Here are some key factors to consider: - **Your team size:** As you will be paying for your subscription based, in part, on the number of users, you need to decide if the price is scalable compared to the extra cost. You’ll also need to ensure you have the infrastructure in place to maximize how you use this software across your team. - **How much support you need:** A big component of Keap’s offering is the robust support they offer. You’ll need to consider whether having so much support is worth the price for your business, and if you have the infrastructure to support your software use internally instead, or if there are alternative offerings with less support based on your unique team composition.  - **The range of features offered:** Keap has an extensive suite of features that remains constant no matter how much you pay for your subscription. You will need to analyze these features and make sure every single one will be useful for your business. You should also audit your current software to identify any overlaps that may cause you to end up paying for certain features multiple times across different platforms. - **Automations and customizations:** Automations form a large part of Keap’s functionality and require a decent level of understanding to create. You need to consider whether you want to hire someone to help with creating automations, if you have any person who can already do this, or if there are alternative platforms that come with more or less automation options depending on your needs. - **Security requirements:** If you work in an industry with strict security and compliance regulations, you will need to ensure Keap is compliant with these and that you have someone in your team who can help oversee the compliant use of the software within your business. ### Alternatives to Keap Keap has an overall rating of 4.1 out of 5 based on 1,292 verified reviews. But it is not the only all-in-one CRM, sales and marketing option. To make an informed choice, here are five of Keap's most popular alternatives and features that stand out to users. **HubSpot Marketing Hub:** With a rating of 4.2 out of 5 for value for money and an overall rating of 4.5 out of 5 based on 6,163 reviews, HubSpot Marketing Hub is one of the most popular alternatives to Keap. Users highlight the marketing automation features while also enjoying the ability to track multiple marketing campaigns from one dashboard. Prices start at $15 per month, per user. **Brevo:** Users like the reliability of high-volume email sending while also praising the platform for its free 300 emails a day offer, making it accessible for small businesses and start-ups. It is currently rated 4.5 out of 5 for value for money, with an overall rating of 4.6 out of 5, based on 2,631 reviews. Pricing starts at $9 per month. **Constant Contact:** Users appreciate Constant Contact’s email segmentation and automation features, finding that they enhance their marketing strategy. Prices start at $12 per month and increase based on usage. Constant Contact is rated 4/3 out of 5 overall, with a 4.1 out of 5 rating for value for money based on 2,858 reviews. **EngageBay CRM:** EngageBay CRM has an overall rating and value for money rating of 4.7 out of 5, based on 872 verified reviews. Users highlight the software’s helpful customer support, praising them for quick response times and making the platform easier to use. Prices begin at $14.99 per month, per user. **Pipedrive:** Users highlight Pipedrive’s robust sales management tools, including reporting functions and sales funnel visualization, agreeing that it has helped them to identify bottlenecks in their sales process. Based on 3,034 reviews, Pipedrive is rated 4.4 out of 5 for its value for money, and 4.5 out of 5 overall. Prices start at $14 per month, per user. Check out the top [Keap alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/), comparable in terms of core features, pricing, and usability. ### Cost comparison: Keap vs. popular alternatives [4.5 (6221)](https://www.capterra.com/p/171840/HubSpot-Marketing/#reviews) * * * Starting Price $15.00 Per User , Per Month * * * [4.6 (3413)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * ### Making the final decision Keap is an extensive all-in-one software that allows users to manage their CRM, sales, and marketing efforts in one place. It's a popular option with an overall score of 4.1 out of 5 based on 1,292 verified reviews.  With all features offered at every price point, you’ll need to consider how each feature will benefit your team. You’ll also need to consider how much support you need to implement your new software. Ultimately, purchasing a Keap subscription will depend on your business needs, support infrastructure, and budget. To make the best choice for you, try the Keap 14-day free trial and see if it’s the right fit for your business. ## FAQs Does Keap offer any discounts? According to the official Keap pricing page, you can contact the Keap support team to ask about current promotional offers. How much does Keap SMS cost? Prices vary depending on the tier you choose. Every Keap subscription offers up to 500 free SMSes per month, with an additional $0.015 per message outside of your subscription. Paid-for text message subscriptions start at $24 per month for 1000 messages. What is Keap good for? Keap is a multi-function platform that works well for CRM, sales, and marketing efforts. Is Keap the same as Infusionsoft? Yes, Keap is the same company as Infusionsoft. They rebranded the company in January 2019. Is Keap a CRM tool? Yes, Keap has a comprehensive range of CRM features to help build and nurture your contact list. Why should I use Keap? Keap is a good solution for businesses looking for a hybrid platform to manage their sales, marketing, and CRM efforts. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of February 3, 2025) based on their analysis of what users find valuable or expect from project management software. This list is not exhaustive. For additional features, refer to the vendor’s website. [Preksha Buttan](https://www.capterra.com/resources/author/pbuttan/) Writer Experience I am a writer at Capterra, where I've been providing expert insights to help small businesses find the right software solutions since January 2022. I analyze user review data for top-rated products across various software categories—including project management, finance, technology, and healthcare—to ensure businesses make informed decisions in an ever-evolving tech landscape. Before joining Capterra, I wrote, published, and managed website, blog, and social media content for... [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Overview of Keap pricing](#overview-of-keap-pricing) - [Cost breakdown](#cost-breakdown) - [What users say about Keap pricing](#what-users-say-about-keap-pricing) - [Detailed breakdown of Keap pricing plans](#detailed-breakdown-of-keap-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right Keap pricing plan](#how-to-choose-the-right-keap-pricing-plan) - [How to maximize the value of your Keap subscription](#how-to-maximize-the-value-of-your-keap-subscription) - [Is it worth paying for Keap?](#is-it-worth-paying-for-keap) - [Is Keap right for you?](#is-keap-right-for-you) - [FAQs](#faqs)