---
title: "Keap Reviews 2026. Verified Reviews, Pros & Cons | Capterra"
description: "Is Keap the right Email Marketing solution for you? Explore 1298 verified user reviews from people in industries like yours to make a confident choice."
source_url: "https://www.capterra.com/p/76390/Infusionsoft/reviews/"
page_type: "reviews"
language: "en"
---

Keap

4.1 (1298)

[View alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated September 8th, 2026

# Reviews of Keap

Ease of use

3.6

Customer Service

4.0

## Pros and Cons in Reviews

David V

Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.“

January 12, 2026

tW

toshia W

OwnerCosmetics, 2 - 10 employeesUsed the software for: I used a free trial.

“I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go.“

October 19, 2024

Chris L

OperationsPublishing, 2 - 10 employeesUsed the software for: 6-12 months.

“Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.“

April 6, 2026

JD

Jeremy D

Support Team LeaderPublishing, 2 - 10 employeesUsed the software for: More than 2 years.

“Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you desire.“

February 19, 2025

JD

Jeremy D

Support Team LeaderPublishing, 2 - 10 employeesUsed the software for: More than 2 years.

“Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized.“

February 19, 2025

tW

toshia W

OwnerCosmetics, 2 - 10 employeesUsed the software for: I used a free trial.

“The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful, I’ve encountered longer wait times than I’d like.“

October 19, 2024

RD

Ruel D

Bookkeeper and AdminRecreational Facilities and Services, 2 - 10 employeesUsed the software for: 1-2 years.

“Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement.“

November 8, 2024

RB

Ritu B

Computer FacilitatorPrimary/Secondary Education, 11 - 50 employeesUsed the software for: 6-12 months.

“It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run.“

April 12, 2025

## Showing most helpful reviews

Showing 1-25 of 1298 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Chris L.  
Operations  
Publishing  
Used the software for: 6-12 months

### "An all in one platform for customer management."

April 6, 2026

4.0

Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.

Pros

We're looking for an all in one customer relationship hub, and Keap popped up on our radar. It's an all in one platform for customer aquisition and management that is easy to set up and simple to use.

Cons

The price. AI is making these multi-platform solutions cheaper, which is good for optimization, but this particular platform is on the higher end of price for what you get.

Review Source

GV

Gert V.  
Board Member  
Fund-Raising  
Used the software for: 2+ years

### "You need patience until you have really programmed everything to your company's need."

June 16, 2025

5.0

Customer activities are processed and mapped. Processing and the interface to the backend are optimized. A faithful companion in everyday life.

Pros

There are extensive customization options and even larger data sets can be easily edited. A good overview is also provided.

Cons

The design is a bit outdated. Connectivity to other programs is difficult to achieve. Mobile apps are only possible to a limited extent.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Nothing really motivated me to switch to Keap but I already like the mobile app more.

Review Source

Response from Thryv

June 18, 2025

Hi Gert, Thank you for taking the time to share your experience with Keap. We really appreciate your honest feedback. We’re glad to hear you’re finding value in the customization options and data management features. It’s great to know Keap is serving as a reliable companion in your daily workflow. We also appreciate your notes on areas for improvement, especially around design, integrations, and mobile functionality. Thanks again for choosing Keap. We’re excited to keep supporting your business as it grows!

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Keap? Not worth keeping anymore !!!"

August 21, 2025

2.0

Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.

Pros

It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons

Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

Review Source

Response from Thryv

August 29, 2025

Thank you for taking the time to share your honest feedback. We’re truly sorry to hear about your experience and the frustrations you’ve encountered. While we’re glad you found the interface appealing, we understand that the challenges you mentioned outweigh that benefit, and that’s not the experience we want for our customers. Even if we weren’t the right fit for you, we sincerely wish you the best moving forward and continued success with your business.

VR

Verified Reviewer  
Marketing Director  
Telecommunications  
Used the software for: 2+ years

### "Excellent automation and search, limited templates "

May 30, 2025

4.0

Pretty good for the cost, and custom options. The UI doesn't look that modern, but it works well. Their integration team is good.

Pros

Super easy to setup. Excellent search and automation options for the price. Also was able to integrate our SMS api pretty easily and build an integration. Good developer support.

Cons

Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. So, you have to keep saving HTML emails externally and copy and pasting them back in.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Active campaign had very poor search options, and limited automation features

Review Source

Response from Thryv

June 5, 2025

Thanks so much for sharing your feedback, we really appreciate it! We're glad to hear you're finding value in Keap and that our developer support has been helpful along the way. We also appreciate your note about the email templates and HTML editing. That’s great feedback, and we’ll be sure to pass it along to our product team as we work on improving the experience.

ES

Erik S.  
CEO  
Logistics and Supply Chain  
Used the software for: Less than 6 months

### "Keap Review"

July 27, 2025

4.0

Overall the Keap software is one of the most advance systems compared to others on the market today. The price comparison is a bit above average but for what you receive it is worthwhile.

Pros

I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons

They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Keap

They were not the cheapest but they had the most advanced features, there customer service was the best and the sales team was very helpful.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Needed a more advance system then what we were currently using with Zoho CRM.

Review Source

Response from Thryv

August 29, 2025

Thank you so much for sharing your experience and for highlighting what you love about Keap, especially the dedicated numbers and communication tracking. We’re thrilled to hear that our advanced features, customer service, and sales team stood out and made a positive difference for you. We also truly appreciate your feedback about integrations. It means a lot that you chose Keap even with other options on the table, and we’re grateful to have you in the community. Wishing you continued success as you grow your business with Keap!

CB

Cynthia B.  
Manager of Registration Services  
Professional Training & Coaching  
Used the software for: 1-2 years

### "Personal warhorse for ME"

July 13, 2025

4.0

Credit where credit is due. Even with its flaws, it does the full CRM job and in our personal case goes above and beyond. I can stand some challenges in the process.

Pros

I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers.

Cons

It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating.

Review Source

Response from Thryv

July 24, 2025

Thank you for taking the time to share your experience. We’re glad to hear that Keap has continued to deliver for your team, especially after the comparison to other solutions. It’s great to know the platform’s flexibility and integrations have supported your setup, even when pushed to the limits. We also appreciate your honest feedback on performance and support. We understand how important it is to get fast, knowledgeable help, and we continuously coach our reps to improve further. Thanks again for your thoughtful insights and for continuing to work with us. If there’s ever anything we can do to support you further, we’re here to help.

RL

Ruth L.  
Digital Marketing and Growth Strategist  
Information Technology and Services  
Used the software for: 1-2 years

### "My Review Keap"

December 25, 2025

4.0

Pros

Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.

Cons

However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain.

Review Source

FG

Fabrizio G.  
Design Lead  
Architecture & Planning  
Used the software for: 1-2 years

### "Keap is the Great Marting Campaign Management Tool."

October 30, 2025

5.0

The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent.

Pros

The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing.

Cons

Nothing for me to dislike now about the platform and its easy features and the implementation is easy.

Review Source

David V.  
Lead Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "Powerful Tool That Can be Overly Complex"

January 12, 2026

4.0

I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.

Pros

Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.

Cons

The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.

Review Source

Jackie S.  
Self employed  
Retail  
Used the software for: 6-12 months

### "Software that works"

September 28, 2025

5.0

Pros

It assists me in automating numerous follow-up activities, email marketing initiatives, and general coordination. The system's automated and entirely customizable method for capturing leads from the website, responding automatically and keeping communication ongoing with potential customers is what I appreciate about it.

Cons

As of right now I don’t have anything to input, so far it has been great with no problems whatsoever

Review Source

Response from Thryv

September 29, 2025

Thank you for taking the time to leave a review! We're happy to hear that things have been going well!

RD

Ruel D.  
Bookkeeper and Admin  
Recreational Facilities and Services  
Used the software for: 1-2 years

### "Great Tool for Small Business Growth, But With a Learning Curve"

November 8, 2024

4.0

My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.

Pros

Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.

Cons

Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.

Alternatives considered

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)

Reason for choosing Keap

Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.

Review Source

Response from Thryv

January 28, 2025

Hello Ruel, Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!

KK

Karyn K.  
Owner  
Education Management  
Used the software for: 2+ years

### "Great software that just needs some work on mobile stability"

October 10, 2024

4.0

In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.

Pros

Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.

Cons

Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Reason for choosing Keap

Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.

Review Source

Response from Thryv

December 20, 2024

Hi Karyn Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!

KR

Karen R.  
Owner  
Capital Markets  
Used the software for: 2+ years

### "Robust with many features, but too complex and too expensive for small businesses"

June 3, 2024

4.0

When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel.

Pros

Their support is top notch. They are easy to get access too and usually not much of a wait. Great training library and easy to find videos for how to. Visualization for how a campaign will lay out and connecting the sequences. Their integration of ai tools to help with sales letters and landing pages and offers Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress.

Cons

The COST. The minimum system if for 5 users and is pretty pricy. They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable.

Reason for choosing Keap

at that time, cost and it was all in one bundled. It integrated with gmail and gmail calendar for a while and it was easy to add contacts on the fly with their mobile app. That has all gone away and now they are designed for bigger businesses with sales reps and marketing/content creators, not just sole proprietor digital marketers.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

We were using mulitple systems --- a forms tools, constant contact, and act database and wanted one tool for managing it all without exporting and importing...that was over 14 years ago when it was called infusionsoft.

Review Source

Response from Thryv

July 8, 2024

Hi Karen, Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools. We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best.

AR

Anthony R.  
Business Intelligence Analyst  
Retail  
Used the software for: 6-12 months

### "Provided smart CRM system that manages my lead flow"

April 12, 2025

4.0

Pros

Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly. The res section of Keap was proving that once I linked my landing page, tagging fresh contacts as well as triggering email streams were possible. They have helped in cutting my amount of manual input to a great deal.

Cons

One downside is that the appointment scheduling tool can link with other external calendar applications. I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily.

Review Source

Response from Thryv

April 17, 2025

Thank you so much for sharing your experience! We're thrilled to hear that Keap’s automation tools and campaign builder have helped streamline your lead flow and reduce manual work! That’s exactly what we aim for. We appreciate your feedback on the appointment scheduling tool as well. We're sorry to hear about the calendar sync issue and understand how frustrating that must have been. We’re continuously working to improve our integrations and scheduling features, and feedback like yours helps us prioritize updates that matter most to our users. If you'd be open to it, our support team would be happy to take a closer look! Thanks again for being a Keap customer and for helping us improve! 💚

VR

Verified Reviewer  
Board Member  
Information Technology and Services  
Used the software for: 6-12 months

### "My Keap Review: from a manager that runs multiple departments"

October 26, 2024

4.0

overall my experience with Keap has been pleasant and it's easy to use

Pros

how affordable it is for a small business

Cons

the free trial is only 14 days, would prefer a longer trial

Review Source

Response from Thryv

October 31, 2024

Thank you for taking the time to leave a review! We're glad you're a fan of keap and will pass along the feedback regarding the free trial length.

NM

Nikita M.  
Group Head - Customer Success  
Retail  
Used the software for: 2+ years

### "Top- notch support and CRM program"

November 8, 2023

4.0

Keap is always our primary customers r/p management tool and stores all sales data and marketing data.

Pros

The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind the availability to able to import my client list.

Cons

It’s very hard to observe the past record of transformations in company contacts list, documentation and subscriptions.

Review Source

Response from Thryv

November 14, 2023

Hello Nikita, We appreciate you taking the time to leave us a review! We love hearing that automation is helping you grow, run, and scale your business!

Vincent Po B.  
Managing Director & Global Chief Marketing & Technology Officer  
Information Services  
Used the software for: 2+ years

### "We were a loyal IS customer for 10 years until..."

November 2, 2018

4.0

Product is fine, but management, support and client service leaves a lot to be desired.

Pros

The product itself is very useful and good. While there are no "perfect" automation apps on the market that fulfill all our requirements, IS did a relatively good job of it. They've been pushing lots of regular updates which is good, but doesn't make up for what I'll describe in the Cons section.

Cons

Many other automation apps have built-in features that are very useful, but Infusionsoft requires a LOT of 3rd party apps (which adds on a lot of costs for a small business) to do a lot of things other apps have out of the box. As mentioned, I understand no app on the market is 100% perfect and the other apps have their own deficiencies. The worst part of Infusionsoft is not the product itself (the product is relatively good) but it's the entire management and customer support that is problematic. Often times, chat support (while friendly & quick), is not very familiar with the IS product. Often times, it's the we the customers who know more than they do. Finally, as mentioned, we were with IS for 10yrs and then they decided to raise our price by 400% giving us only 30 days notice via email (and a poorly written one). This has caused a furor amongst long-time clients & resulted in a large exodus of long-time clients. Apparently the new management didn't really care, despite many of thus believed we were grand-fathered into our original plans. All in all, many of us felt it was poorly handled by management and that's why we left them after ten years, despite the pain of migrating to a new platform. They are trying to expand globally but IS is still not really setup to work internationally. We were probably one of the first companies in Asia to use them and they completely ignored our feedback or even show any interest us when we attended a live seminar with them.

Review Source

VR

Verified Reviewer  
SEO  
Real Estate  
Used the software for: 2+ years

### "Infusionsoft is Broken"

May 17, 2019

2.0

As a customer of 7+ years who used to be 100% on-board, even going as far as to fly to Phoenix to attend Infusioncon, I would not recommend Infusionsoft anymore. Pains me to say this. Too many bugs, too many excuses for things not working, not worth the hassle anymore.

Pros

I liked what this product was many years ago. Not so much in recent times.

Cons

Infusionsoft is broken for a few reasons. The first is that all out emails to Yahoo and Telus are bouncing. This is a problem that Infusionsoft has and knows about and has been working on for well over a month. As a result, expect days where some of your emails to Yahoo to go through, and days where none go through at all. For Canadians, that means all Rogers emails will bounce. The second issues is the lack of knowledge from Infusionsoft's customer service. Expect the person on the other end to have a very small amount of knowledge, and expect that they will go away and ask someone for an answer. If you speak to someone else 5 mins later then expect a completely different answer. Expect bugs. Lots of bugs. For example, sometimes contact field merging just doesn't work at all. Their workaround solution was to not mention the customers name in the email. "Hello John" should be replaced with "Hello". Another problem is merchant integration. Infusionsoft (now known as Keap) have slowly but surely been removing 3rd party merchants from working with Infusionsoft. If you use Keap payments which is their own merchanting, then you should be alright. If you use another merchant service then expect things to fail for you. As an example we used Beanstream as our payment gateway until one day we got a message saying that Infusionsoft hasn't been working correctly with Beanstream for a few weeks. I guess having their own merchant inhouse means they can have full control.

Review Source

Response from Thryv

June 20, 2019

Thank you for sharing your feedback. We are sorry that you've been impacted by the industry-wide challenges with email deliverability for Yahoo & AOL. Our team has worked diligently and quickly to improve deliverability by partnering with the Verizon Media group to obtain better insight and solutions in order to improve these rates and provide the best email deliverability possible for our customers. Our efforts are paying off and we are now seeing delivery rates up to 93% and should be entirely resolved in the near future. Regarding the merge issue earlier this year, it has been fixed, and we apologize for the inconvenience. Our QA team has made improvements to reduce the number of known issues for our customers. We would like to be able to provide you with additional assistance and welcome you to please reach out to advocacy@keap.com to connect you with a senior customer service support representative. We are here and your success matters to us. Regards, Sarah, Keap Advocacy Mgr

Chase D.  
Orthodontist  
  
Used the software for: 2+ years

### "For the smart marketer"

November 16, 2017

5.0

Providing consistency over the 1-2 year period our customers work with us. Better handling of leads, turning them in to better conversions Automating mundane tasks like letters, cards, packages, etc. Generating referrals in a consistent trackable manner. Warming leads more effectively Combining online and offline interactions Notifications of important milestones in the sales and fulfillment process

Pros

Customizability is my favorite part of Infusionsoft. It is very powerful to be able to have it do exactly what you have dreamed up. It seems pretty simplistic at first, but when you get into it, you start to realize that the possibilities are endless of what you can accomplish and do with it. For me the CRM and Campaign builder are doing automated tasks for me that would take our team hours to accomplish, and catching our sales and fulfillment process at critical time points to make sure our patient experience is the best it can be. I really love and use campaign builder . . . a lot. You can make campaigns do whatever you want AND make them start to perform based on the interaction that your customers have with the campaigns. That is very powerful and one of the big differentiators IS has from other software I have found. I've used IS for about 4 years now and I'm building new things every week to help reduce the tasks I do and my employees do. I also love the community. Going to ICON (the conference that infusionsoft puts on) was one of the best experiences I have had as a business owner. It was amazing to see thousands of small business owners making things happen and helping each other. Infusionsoft really does live by its tag line "We help Small Businesses Succeed."

Cons

There is work involved. I'm not really trying to be facetious. So many times we want a silver bullet that makes everything as easy as wasting 6 hours on your friends facebook feeds. In life in general, it's not easy to customize anything, but when it is finally tailored right to what your business needs, it is very powerful. Infusionsoft isn't a few clicks here and there and over with, but if it were, it wouldn't be the powerful machine it is. So you have to be willing to invest in harnessing it to your wagon and making it work for you. That investment can potentially involve you or your staff learning how to use it, and/or hiring third party companies who help you get it doing what you want it to do. As long as you go into it knowing that there is tremendous benefit from both of these investments, your business will be influenced for the better. Infusionsoft has a lot of things that are cookie cutter easy, but I think of it more like a cookie cutter maker than some software that does one or two things well and leaves businesses lacking in functionality or customizability. Learning the skills I have gained in Infusionsoft have totally transformed the way I think about marketing to my patients and everyone around me.

Review Source

JS

Jacob S.  
Marketing Director  
Marketing and Advertising  
Used the software for: 2+ years

### "With the right customization, 3rd-party add-ons, and time... it can do anything"

August 1, 2022

4.0

Personally, I've become an expert in it and love it. It allows me to customize and produce a high volume of marketing campaigns and keep thousands of records pretty clean. It's taken a long time to get there, and can be hard to keep everyone who needs to have their hands in it trained up well. But if you need an advanced CRM it does the job.

Pros

Incredibly high level of customization. Automation options are way above your beginner CRMs. Deliverability & email server reputation seem good. There are reports about everything imaginable (almost). Also over the last several years, they've been extremely active in adding new features and modernizing the platform.

Cons

To really use this to its full potential takes a LOT of learning or training. After years of being neck-deep in it, I can do a lot of things but it's sometimes difficult to train other people on the team to have the same level of use. This can be limiting if dealing with a large team. Improvements are being made but I wouldn't call this user friendly yet (using Max Classic version). If you're going to jump into this you should have a really competent marketing operations person who can lead the technical implementation and ongoing needs. Certain helpful features require 3rd party connections that cost extra but at the same time, they seem to be getting closer and closer to eliminating that with new features.

Review Source

Response from Thryv

August 8, 2022

Hi Jacob, Thank you so much for taking the time to leave a review! We're glad to hear that Keap is such a great solution for you. We do offer a variety of ways for customers to get trained on using Keap - including onboarding coaching, webinars, and more! We encourage anyone looking to get acclimated with Keap to take advantage of these resources.

Kavindu Githsara K.  
Technical System Specialist  
E-Learning  
Used the software for: 2+ years

### "Well Established Online CRM Platform with Marketing Tools "

October 7, 2022

5.0

We used keap to manage our customers database. we did email marketing, lead generation , internal forms, email templates and automate campaigns and more. I'm happy to tell you, even we can find lots of cheap CRM systems out there, Keap is the best and it's worth for money. because, everyday they are trying to give us the best experience. we got recurring updates with lots of new features. One more thing to mention. There customer support was very helpful for our staff when they onboarding. Not only for staff but for admin too. timely support is given by them. I would like to recommend Keap CRM for any business out there. go ahead without any hesitation. At first it will be hard to adopt a new system. but when it comes to Keap, They will help you to get there without any troubles.

Pros

This system has everything that needs for a business for up and running. Even for a startup business also able to adopt this system to their workplace very easily. The best feature that i saw is Email Automation. As a admin i was able to create and schedule lots of email campaigns for our customers. it is very easy and straight forward. Campaign builder interface is very user friendly. even my non computer literacy people also can build and automate an process within few minutes. It provides lots of integration options with third party applications. Also It provides lots of tools to manage our marketing procedures.

Cons

Nothing to complain but i would like to mention that there should be more tutorials/guides and onboarding trainings for users.

Review Source

Response from Thryv

October 13, 2022

Hi Kavindu, Thank you so much for taking the time to leave a review! I'm glad to hear that Keap's feature set has met many of your business needs and our support team helped you integrate it seamlessly into your business.

Carlos Eduardo D.  
Digital Marketing Specialist  
Hospital & Health Care  
Used the software for: 6-12 months

### "Keap revolutionized the CRM market"

January 27, 2023

5.0

Keap helps us to solve problems of any kind in our company, giving us the ability to be 24/7 with our customers, this being one of the great benefits that Keap gives us. We have been able to capture customers through Keap saving a lot of time since they are filtered by departments. Keap takes the form of collecting many types of inquiries on our website allowing self booking and self payment.

Pros

Keap has been one of the first in the market to innovate the CRM product. It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up, information gathering and time saving through simple automation using Keap. The ability to create marketing campaigns is impressive, the sales funnel grows bigger and bigger and the rewards keep coming. Keap has adapted to our business quickly and concisely. This platform has given us the tool to automate sales processes, customer acquisition marketing, sales pipelines and mainly internal and external lead capture. Keap is recommended to use for front-end marketing, although it has certain flaws with the back-end in general it is recommended to use it.

Cons

Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up from any remote computer. The text messaging service is not yet active in some regions and the Business Line needs to be enabled for the majority of users who have contracted the service.

Review Source

Response from Thryv

March 7, 2023

Hello Carlos, Thank you for taking the time to leave a review! We're glad to hear that Keap has been able to make a difference in your business. We are working on extending our phone line out to further territories. We will also leave feedback on your behalf regarding Appointment settings.

Jared C.  
Marketing Specialist  
Machinery  
Used the software for: 2+ years

### "Automation of our sales and marketing processes with Keap."

April 22, 2023

5.0

I am very satisfied with my experience using this software for the last three years. It has been an invaluable tool for my work as a marketer and has significantly improved my ability to automate and streamline my sales and marketing processes. If you are looking for an all-in-one solution to automate your business, I would definitely recommend considering Keap.

Pros

What I like the most about this software is that it allows me to organize and automate many of my daily tasks. For example, I can easily schedule a series of personalized emails for a marketing campaign and the software takes care of sending them to the right customers at the right time. I can also create custom contact forms and add them to my website, which helps me capture leads and automatically organize them in a database.

Cons

Some features that can be a bit confusing at first. When I was first setting up my workflows, it took me a bit of time to understand how they worked and how to customize them for my business. Also, while the tech support is great, sometimes I would have liked more customization options.

Review Source

Response from Thryv

May 4, 2023

Hello Jared, Thank you so much for sharing your experience with us. We appreciate you recommending us to others! I will pass along your feedback regarding more customization options.

LW

Lloyd W.  
Director of Operations  
E-Learning  
Used the software for: 2+ years

### "Keap Max Classic: Painfully powerful"

September 22, 2023

3.0

Keap Max Classic: It does the job supporting our business. But none of us like using it. We have too many integrations and automations set up that it would just be too arduous to switch.

Pros

Keap Max Classic: It has a lot of features to support businesses that need the room to scale up. It is pretty powerful in what it can do.

Cons

Keap Max Classic: It is convoluted, complex, and confusing. We had to make custom forms and interfaces for our staff because everyone was too confused working directly within Keap. It is also SLOW. Most functions are not snappy. Creating and maintaining campaigns get really confusing really quickly once you graduate from the simplest of campaigns.

Review Source

Response from Thryv

October 12, 2023

Hello Lloyd, Thank you for sharing your thoughts on Keap Max Classic! We appreciate your feedback on both the pros and cons. It's great to hear that you find the software to be powerful and that it has a lot of features to support businesses as they scale up. Our team is working to update Max Classic further to add more powerful features and improve ease of use across the board. We also offer free courses from our Keap Academy team, which may prove useful to your team members if they need extra knowledge on the software to make their day to day easier. We encourage you to reach out to support so that we can get you in touch with your account manager. They should be able to get you some help and resources. Thank you again for the feedback!

Ashlee B.  
Senior Customer Support Manager  
Health, Wellness and Fitness  
Used the software for: 2+ years

### "Effective Tool For Task Automation "

May 18, 2024

4.0

I was able to effortlessly monitor each client from start to finish. The system consolidates contact information, client interactions, emails, texts, and tasks into a single platform, allowing you to quickly understand a customer's status when they call. Client actions can automatically trigger various tasks, advancing each client through the sales funnel, with all relevant information easily accessible in one place. This really eliminates the need to juggle multiple programs, providing a much more organized workflow. Some cons include the need for a larger selection of templates and confusion with certain automated tasks. However, these limitations should not deter you from using this program.

Pros

My favorite feature was the ability to organize and access information seamlessly. It really made tracking each individual clients' progress easier and much more straightforward.

Cons

I believe that some of the automated tasks were confusing, and there should have been a larger selection of templates.

Review Source

Response from Thryv

May 23, 2024

Hello Ashlee, Thank you for taking the time to leave us a review! We're happy to hear that Keap has helped eliminate the need to juggle multiple programs. We appreciate your feedback regarding the confusion surrounding automated tasks. We have some exciting updates coming up that will make automating easier than ever.

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