---
title: "Keap Software Pricing, Alternatives & More 2026 | Capterra"
description: "With the help of Capterra, learn about Keap Software - reviews, pricing plans, popular comparisons to other CRM products and more."
source_url: "https://www.capterra.com/p/76390/Infusionsoft/"
page_type: "product"
language: "en"
publication_date: "2026-11-09"
---

# 

 Keap Software Review 2026: Features, Integrations, Pros & Cons

Last updated on November 9, 2026

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team.

[Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews)

Keap

## What is Keap?

Grow business with the all-in-one CRM, sales and marketing solution for serious business owners. The platform organizes customer information and daily work in one place, freeing teams up from repetitive tasks so that managers have more time to focus on growing the business.

## What is Keap used for?

[CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[Campaign Management](https://www.capterra.com/campaign-management-software/)

Recognitions

Shortlist

Top alternative

Featured

Overall rating

Based on 1,292 user reviews

Reviews sentiment

Positive

79%

Neutral

11%

Negative

9%

Pros & cons

Comprehensive business process automation

Flexible automated email campaigns

Frequent technical glitches and instability

Limited and complex reporting tools

Starting price

$299

Usage Based, Per Month

Free trial  
available

Free version not included

Capterra Shortlist charts the highest-rated and most popular products...

-   CRM / 2026
-   Marketing Automation / 2026
-   Contact Management / 2025
-   eCommerce / 2025
-   Landing Page / 2025
-   Lead Capture / 2025
-   Lead Generation / 2025
-   Lead Management / 2025
-   Quoting / 2025
-   Sales Force Automation / 2025
-   Sales Tracking / 2025

Our "Best of" badge program showcases products with the highest ratings...

Our "Best of" badge program showcases products with the highest ratings...

Do you work for Keap?[Manage this product listing](https://www.g2.com/products/thryv-keap/claim_requests/new?auto=true)

## Compare with a popular alternative

Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status.

### Keap

4.1 (1,299)

VS.

[4.5 (4,493)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/)

Starting Price

$299

Usage Based, Per Month

Starting Price

$20

Per User, Per Month

Free Trial

Free Version

Pricing Options

Free Trial

Free Version

Ease Of Use

3.6 (1,255)

Ease Of Use

4.4 (4,394)

Value For Money

3.8 (1,018)

Value For Money

4.3 (3,522)

Customer Service

4.0 (1,123)

Customer Service

4.4 (3,532)

## Keap alternatives

[4.4 (19,024)](https://www.capterra.com/p/61368/Salesforce/reviews/)

Starting price

$25.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

90%

of reviewers

rated it above 4 stars

[4.3 (7,010)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/)

Starting price

$14.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

85%

of reviewers

rated it above 4 stars

Highest Rated

[4.7 (745)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/)

Starting price

$7.00

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

98%

of reviewers

rated it above 4 stars

[4.6 (912)](https://www.capterra.com/p/178819/EngageBay-Marketing/reviews/)

Starting price

$14.99

Per User, Per Month

Pricing Options

Free Trial

Free Version

User Rating

97%

of reviewers

rated it above 4 stars

[View all alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/)

## FAQs about Keap

Overview

### What problems does Keap solve?

Keap solves fragmented lead management, inconsistent follow-up, and manual campaign execution by centralizing contacts, tags, sales pipelines, emails, forms, appointments, and payments. Its automated, behavior-based campaigns route qualified leads, trigger personalized messages, and assign next steps. Small business owners, sales teams, marketers, and service-based teams benefit most.

Answer based on 861 reviews

Overview

### Which roles and teams benefit most from Keap?

Keap is most used by small-business owners, founders, and executives who manage customer relationships, sales pipelines, and follow-up from one system. Marketing teams build campaigns and nurture leads, while sales and account managers track prospects and client communication. Office and operations managers coordinate contacts, appointments, payments, and routine administrative workflows.

Answer based on 1181 reviews

Overview

### What company size and industries is Keap built for?

Keap is designed for freelancers, self-employed individuals, and small businesses, with 90% of reviewers in small businesses and Marketing and Advertising leading at 13%. It also serves micro-enterprises and medium-sized companies; midsize and enterprise organizations each represent 5% of reviewers. Management Consulting accounts for 9%, followed by Real Estate at 8%.

Answer based on 1299 reviews

Features and Usability

### What are the key features of Keap?

Keap includes core CRM features for contact management, contact databases, tagging-based list management, and customizable fields that store client details. It also supports lead capture and lead management, email campaign management with event-triggered automation, sales pipeline management, and online booking for client appointments. Keap also covers CAN-SPAM Compliance.

Answer based on 48 reviews

Pricing

### How much does it cost and what fees or limitations are included?

Keap offers Basic from $299 per month for two users and 1,500 contacts; pricing varies by requirements. A free trial is available. Reviewers often describe the platform as expensive and complex, noting that training and third-party integrations may add costs. Contact and user limits can increase spending as needs grow.

Answer based on 302 reviews

Integrations

### Which third-party tools and platforms does Keap integrate with?

Keap integrates with over 70 third-party tools, including Zapier, Gmail, WordPress, Google Calendar, Shopify, BigCommerce, Calendly, and Stripe. Its catalog also includes Dropbox, Eventbrite, Google Contacts, and GoTo Webinar, covering workflow automation, email, scheduling, ecommerce, payments, file storage, and event management.

Answer based on 148 reviews

Getting Started and Support

### How easy is it to onboard and train a team on Keap?

Keap offers in-person and live online training, webinars, documentation, and videos to support onboarding. Reviewers say nontechnical users can learn routine tasks quickly with guidance, while admins and teams building campaigns, automations, or integrations need dedicated time, practice, and sometimes expert coaching to become confident.

Answer based on 329 reviews

Getting Started and Support

### What customer support options does Keap offer, and how do users rate the experience?

Keap offers email/help desk, FAQ/forum, a knowledge base, phone support, 24/7 live representatives, and chat. Many users describe support as knowledgeable, patient, and helpful during onboarding and troubleshooting, with quick answers for routine questions. Others report inconsistent expertise, long waits, delayed follow-up, and weaker help for complex issues.

Answer based on 104 reviews

Security

### How does Keap handle data security and access control?

Keap uses cloud storage to keep customer data in a safe place and requires regular password changes for account safety. Its email controls require permission confirmation before contacts receive campaigns. Reviewers note these safeguards can slow legitimate communications, while user permissions must be configured individually and spam protection on webforms may be inadequate.

Answer based on 17 reviews

## Who uses Keap?

Based on Capterra reviews from the past 4 years

Talk to a software expert

to get a free software list  
tailored to your business needs

## Pros and Cons

Comprehensive business process automation

94% positive reviews out of 106

Most reviewers describe marketing automation as streamlining sales, customer engagement, and repetitive business tasks efficiently.

Nikita M.

Group Head - Customer Success, 11 - 50 employees.

"The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind the availability to able to import my client list."

Frequent technical glitches and instability

78% negative reviews out of 143

Most reviewers indicate bugs and issues cause slow performance, unreliable features, and frustrating interruptions during regular use.

Flexible automated email campaigns

94% positive reviews out of 87

Most users report campaign email tools enable tailored, automated sequences for targeted communication and lead nurturing.

Jeremy D.

Support Team Leader, 2 - 10 employees.

"Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized."

Limited and complex reporting tools

59% negative reviews out of 51

Some users say reporting lacks customization, is hard to use, and fails to meet diverse business analysis needs.

Centralized client relationship management

91% positive reviews out of 69

Most reviewers find client management features help organize contacts, automate follow-ups, and maintain consistent communication.

Karyn K.

Owner, 2 - 10 employees.

"Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy."

Difficult cancellation and refund process

100% negative reviews out of 34

Most users report cancellation involves persistent billing, complex procedures, strict contracts, and unresponsive customer service.

## Features

AI summary

Based on 20,574 CRM reviews

Capterra data shows that buyers of email marketing software rank the following features as their top priorities:

-   **Email Campaign Management** (**50%** of reviewers rated this feature as critical)
-   **Campaign Scheduling** (**45%**)
-   **Contact Management** (**40%**)

Keap supports all three features that reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan outreach at the right time, and keep customer information organized, allowing teams to manage communications more efficiently and build stronger customer relationships.

Campaign Scheduling

4.5 (6)

66.67% of 6 reviewers that rated this feature as important or highly important

Set campaign schedules by selecting start, pause, and end dates

Contact Management

4.2 (98)

57.14% of 98 reviewers that rated this feature as important or highly important

Manage, organize, and store contact information

List Management

4.1 (38)

36.84% of 38 reviewers that rated this feature as important or highly important

Manage contacts across multiple mailing lists

Lead Capture

4.3 (61)

54.10% of 61 reviewers that rated this feature as important or highly important

Automatically identify and save contact information of potential customers

Contact Database

4.3 (69)

47.83% of 69 reviewers that rated this feature as important or highly important

Centralized database of stakeholders and their contact information such as names, address, phone number etc.

Lead Management

4.0 (66)

53.03% of 66 reviewers that rated this feature as important or highly important

Store information about leads or contacts and track, manage and nurture them throughout the sales process

Keap 148 features

### All Features
- A/B Testing: Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness
- Access Controls/Permissions: Define levels of authorization for access to specific files or systems
- Activity Dashboard: Dashboard to view the status of ongoing processes, identify current incidents and track past activities
- Activity Tracking: Track and document all activities across devices, networks, and other systems
- Alerts/Notifications: Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges
- API: Application programming interface that allows for integration with other systems/databases
- Appointment Scheduling: Schedule appointments via a calendar
- Autoresponders: Create and automatically send premade copy in response to customer messages
- Batch Processing: Software's ability to perform similar action on multiple similar files simultaneously
- Behavior Analytics: Track and analyze user behavior within a system or network
- Billing & Invoicing: Create, manage, and send invoices or bills to customers
- Calendar Management: Track and manage schedules and meetings via an integrated calendar
- Calendar Sync: Synchronize with other calendars to view mutual availability and schedules
- Calendar/Reminder System: Notifications/alerts for upcoming events or tasks
- Campaign Analytics: Track and interpret campaign performance metrics
- Campaign Management: Create a collection of marketing actions to complete specific goals and plan and analyze campaign results
- Campaign Planning: Plan and strategize marketing campaigns
- Campaign Scheduling: Set campaign schedules by selecting start, pause, and end dates
- Campaign Segmentation: Group campaigns by project, client, or campaign for better management.
- Catalog Management: Create and manage digital catalog of products/services with their details, specifications, and price
- Channel Management: Manage various distribution channels, build relations with channel partners, and track their performance
- Chat/Messaging: Communicate using direct chat or messages within the system
- Click Tracking: Track the amount of clicks on individual products to measure campaign results
- Client Management: Manage contact details and communication with clients
- Collaboration Tools: Provides a channel for team members to share AI models, media files, communicate, and work together
- Commenting/Notes: Leave comments and notes on documents for others to view
- Communication Management: Manage and track all internal and external communication conducted via calls, email, text, or chat
- Contact Database: Centralized database of stakeholders and their contact information such as names, address, phone number etc.
- Contact Management: Manage, organize, and store contact information
- Content Management: Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving
- Conversion Rate Optimization: Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases)
- Conversion Tracking: Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads
- CRM: Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system
- Customer Database: A collection of customer information such as contact details, demographics, previous interactions, etc.
- Customer History: Access previous interactions or concerns to maintain customer relationships
- Customer Journey Mapping: Visualize and analyze customer experience across all touchpoints and channels
- Customer Segmentation: Process of dividing customers into groups based on common characteristics
- Customizable Branding: Add customized logos and colors to align with company branding
- Customizable CTAs: Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.)
- Customizable Fields: Customize data fields to support various needs and use cases
- Customizable Forms: Customize contracts and forms to collect specific information
- Customizable Reports: Alter the layout and content of reports
- Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements
- Customization: Create labels for products that contain required information such as colors, sizes, dates, etc.
- Dashboard: Assembly of graphs and charts for visualizing and tracking statistics/metrics
- Data Import/Export: Import and export data to and from software applications
- Data Security: Protect sensitive data for digital privacy
- Data Synchronization: Synchronizing data between two or more devices/systems and automatically updating changes to maintain consistency
- Data Visualization: Graphical representation of data
- Design Management: Collaborate on creating a product by sharing and adjusting designs through a shared portal
- Discount Management: Track products that are for sale at a reduced price or part of coupon promotions
- Drag & Drop: Assemble applications and processes by dragging over and arranging pre-built components
- Drip Campaigns: Send automated marketing emails based on user actions over a predetermined period
- Dynamic Content: Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience
- Electronic Payments: Electronically collect payments for goods or services
- Email Management: Manage, store and organize emails within the system or via third-party apps
- Email Marketing: Create and send email blasts/campaigns
- Email Templates: Pre-made examples and templates for emails
- Email Tracking: Track delivered, received, and opened emails
- Engagement Tracking: Tracks metrics that provide insight into how a user interacts with any interface or product
- Event Triggered Actions: Predefined actions automatically performed on the occurance of specific events
- File Management: Create, save, and store files
- For Insurance Industry: Intended to be used by insurers
- For iPad Devices: Operate/access software on iPad Devices
- For Sales Teams/Organizations: Caters to sales teams
- For Small Businesses: Designed for small businesses
- For Startups: Primarily serving startup companies
- Forecasting: Form predictions based on past and present data/trends
- Form Builder: Adds a customizable form to the landing page, usually for the purposes of lead generation
- Forms Management: Store, manage and track all forms in a centralized location
- Interaction Tracking: Track interaction history by documenting conversations for contacts
- Landing Pages/Web Forms: Create landing pages or online forms designed to capture new leads and prospects
- Lead Capture: Automatically identify and save contact information of potential customers
- Lead Distribution: Route and distribute your leads to third party buyers
- Lead Engagement: Communicate with potential customers by distributing promotional/informational materials via social media, email or other channels
- Lead Generation: Manage the process of attracting and converting business prospects into leads
- Lead Management: Store information about leads or contacts and track, manage and nurture them throughout the sales process
- Lead Notifications: Real-time alerts or notifications that inform teams about new leads or prospects
- Lead Nurturing: Engage with a lead throughout the sales process by actively providing information
- Lead Qualification: Score a lead on their quality or likelihood to buy based on certain behaviors
- Lead Scoring: Score a lead based on quality or likelihood to buy/convert based on predetermined criteria
- Lead Segmentation: Divide leads into buckets based on predefined criteria and routing rules
- List Management: Manage contacts across multiple mailing lists
- Live Chat: Ability to chat online in real time
- Marketing Automation: Automate workflows and trigger campaigns based on customer actions
- Mass Texting: Send messages to multiple subscribers at the same time
- Media Library: Collection of images, videos and other digital content that can be used
- Mobile Access: Access software remotely via mobile devices
- Mobile App: Access the system via a mobile application
- Monitoring: Observe and track the demand, usage, progress or quality of a system, product, or user
- Multi-Campaign: Manage multiple campaigns in one system
- Multi-Channel Communication: Allows communication with customers or users via multiple channels such as phone, email, live chat, etc.
- Multi-Channel Marketing: Coordinate marketing efforts across channels (email, landing pages, social media, etc.)
- Online Forms: Create new forms and/or use ready-made online form templates
- Performance Metrics: A set of indicators that tracks the performance of networks, applications, systems, teams, etc.
- Personalization: Adjust communications based on previous interactions or personal preferences
- Pipeline Management: Track the progress of long term goals, campaigns, and opportunities, for sales, projects, business ventures etc.
- Pipeline Reports: Visual representation of sales prospects & how many deals are in your sales funnel, the stage each deal is in, and the value of deals.
- Predictive Analytics: Predict future data based on historical data sets
- Pricing and Cost Calculations: Calculate rule-based prices for a product/service
- Prioritization: Arrange tasks based on the level of priority or urgency
- Prospecting Tools: Tools designed to streamline the process of lead generation and management for sales teams
- Quotes/Estimates: Generate quotes or estimates for customers
- Real Time Editing: Preview and make real-time changes in the web content
- Real-Time Analytics: Analyze and gain insights into data in real-time
- Real-Time Data: Receive data and information in real time
- Real-Time Notifications: Notifications that are delivered to users as soon as an event occurs
- Real-Time Reporting: Active reporting of data and metrics
- Referral Tracking: Log and store the source of contacts/leads
- Reminders: Timed notification for any upcoming task, deadline, appointment, or activity
- Reporting & Statistics: Collection, analysis, and representation of numerical data and generation of reports to understand various patterns
- Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data
- Responsive Web Design: Web design that automatically adjusts to look good on different screen sizes
- ROI Tracking: Monitor conversion rates and analyze effectiveness and profitability of marketing efforts
- Role-Based Permissions: Set & manage permission levels based on user roles and restrict access to only authorized individuals
- Sales Activity Management: Define, track, and/or automate sales activities and sales processes
- Sales Forecasting: Estimate of expected sales revenue within a specific time frame, such as quarterly, monthly or yearly based on past trends and reports.
- Sales Pipeline Management: Pipeline view and tracking lead status
- Sales Reports: Reports specific to sales analysis for trends and strategies
- Sales Trend Analysis: Analyze the current state of sales data to accurately understand trends and forecast future sales numbers.
- Search Marketing: Track visibility and traffic from search engines
- Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria
- Segmentation: Group leads or contacts based on their specific characteristics
- SEO Management: Optimize and manage the search engine optimization efforts for a website or digital content
- Shared Contacts: Share contacts with other applications like Gmail and CRM
- SMS Messaging: Send messages via SMS
- Social Marketing: Manage campaigns and track engagement for marketing efforts across social media channels
- Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc.
- Social Promotion: Market event via social media tools
- Tagging: Attach digital tags to documents and assets for identification, search, or monitoring purposes
- Task Management: Create, manage and track all task activities and progression
- Task Scheduling: Track and manage the scheduling of tasks
- Template Management: Create, save, and re-purpose templates for emails, forms, etc.
- Templates: Sample files or documents that could be customized as needed or used as is
- Territory Management: Organize customer data and accounts by user or geography
- Third-Party Integration: Addition of necessary external data, applications, tools, or features
- Third-Party Integrations: Set up connections to third-party platforms to improve business processes
- Visitor Tracking: Track visitors and purpose of visits
- Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data
- Web Forms: Web form that allows users to enter data that is sent and processed for different reasons
- Web-based Deployment: SaaS, web-based, online deployment
- Website Management: Built-in website builder or integration with third-party site
- Website Publishing Options: Options for publishing a website/landing page online, whether through a publishing site plugin, the user's site, or a subdomain
- Website Visitor Tracking: Monitor activity of individuals who visit your website using cookies
- Widgets: An extended application or connector that enables users to perform additional services with their current set of tools
- Workflow Automation: Streamlining repetitive tasks and activities through automated and predefined workflows
- Workflow Management: Create, design and manage workflows for repetitive tasks
- WYSIWYG Editor: What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface

---

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Features

4.1 (1,224)

4.1

Based on 1,224 reviews

## Pricing

Value for money

3.8 (1018)

Free Trial

[View pricing plan details](https://www.capterra.com/p/76390/Infusionsoft/pricing/)

Basic

$299.00

Usage Based,Per Month

It includes:

-   CRM
-   Automation
-   Email & Text
-   Pipeline
-   Landing Pages
-   Payments
-   Appointments
-   Reporting

Value for money

3.8 (1,018)

3.8

Based on 1,018 reviews

## Integrations

[

Slack](https://www.capterra.com/p/135003/Slack/)[

Trello](https://www.capterra.com/p/211559/Trello/)[

Dropbox](https://www.capterra.com/p/143068/Dropbox-Business/)[

Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[

WordPress](https://www.capterra.com/p/131687/WordPress/)[

Zoom Workplace](https://www.capterra.com/p/144037/Zoom-Video-Conferencing/)[

QuickBooks Online](https://www.capterra.com/p/190778/QuickBooks-Online/)[

Shopify](https://www.capterra.com/p/83891/Shopify/)

Connect with a Capterra advisor for a free 15-minute consultation

Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs.

## Support, customer service and training options

Customer Service

4.0 (1123)

Support

-   Email/Help Desk
-   FAQs/Forum
-   Knowledge Base
-   Phone Support
-   24/7 (Live rep)
-   Chat

Training

-   In Person
-   Live Online
-   Webinars
-   Documentation
-   Videos

Deployment

-   Web
-   Android
-   iPhone/iPad

Typical users

-   Freelancers
-   Small businesses
-   Mid size businesses
-   Enterprises

Customer Service

4.0 (1,123)

4.0

Based on 1,123 reviews

## User reviews

Overall rating

4.1

Based on 1,292 reviews

Filter by rating

Counts reflect reviews available in this feed.

5(580)

4(428)

3(163)

2(54)

1(67)

Mentioned topic

Recent reviews first, then most helpful

CS

Customer service rep

Customer service rep

Used the software for: Less than 1 year

### "keapden2112"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

September 18, 2026

strong automation and lead management. time savings, better follow-up, and improved organization of sales and marketing activities.

Pros

All-in-one platform combining CRM, email marketing, payments, and invoicing. Large integration ecosystem with thousands of third-party apps.

Cons

Higher cost compared to many competing CRM solutions. Steep learning curve, especially when building advanced automations.

Chris L.

Operations

Used the software for: Less than 1 year

### "An all in one platform for customer management."

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

7/10

April 9, 2026

Super easy to set up, customer aquisition and follow up tool that includes billing and invoicing options make for a good all in one solution for a growing business.

Pros

We're looking for an all in one customer relationship hub, and Keap popped up on our radar. It's an all in one platform for customer aquisition and management that is easy to set up and simple to use.

Cons

The price. AI is making these multi-platform solutions cheaper, which is good for optimization, but this particular platform is on the higher end of price for what you get.

David V.

Lead Developer

Used the software for: Less than 1 year

### "Powerful Tool That Can be Overly Complex"

4.0

Overall Rating

4.0

4.0

Ease of Use

3.0

3.0

Features

5.0

5.0

Customer Service

4.0

4.0

Likelihood to Recommend

6/10

January 13, 2026

I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.

Pros

Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.

Cons

The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.

CL

CLERICAL

CLERICAL

Used the software for: 1-3 years

### "PRICE KEEPS GOING UPPPP"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

3.0

3.0

Likelihood to Recommend

8/10

January 5, 2026

Pros

I like the new custom tags. I also like the workflow enhancements through the campaign builder feature.

Cons

Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem.

DM

Digital Marketing and Growth Strategist

Digital Marketing and Growth Strategist

Used the software for: 1-3 years

### "My Review Keap"

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

4.0

4.0

Likelihood to Recommend

8/10

December 26, 2025

Pros

Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.

Cons

However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain.

BM

Board Member

Board Member

Used the software for: 3-5 years

### "You need patience until you have really programmed everything to your company's need."

5.0

Overall Rating

5.0

5.0

Ease of Use

5.0

5.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

June 17, 2025

Customer activities are processed and mapped. Processing and the interface to the backend are optimized. A faithful companion in everyday life.

Pros

There are extensive customization options and even larger data sets can be easily edited. A good overview is also provided.

Cons

The design is a bit outdated. Connectivity to other programs is difficult to achieve. Mobile apps are only possible to a limited extent.

CE

CEO

CEO

Used the software for: 3-5 years

### "Keap? Not worth keeping anymore !!!"

2.0

Overall Rating

2.0

2.0

Ease of Use

2.0

2.0

Features

1.0

1.0

Customer Service

2.0

2.0

Likelihood to Recommend

1/10

August 25, 2025

Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.

Pros

It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons

Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

MD

Marketing Director

Marketing Director

Used the software for: 3-5 years

### "Excellent automation and search, limited templates "

4.0

Overall Rating

4.0

4.0

Ease of Use

5.0

5.0

Features

4.0

4.0

Customer Service

3.0

3.0

Likelihood to Recommend

7/10

June 4, 2025

Pretty good for the cost, and custom options. The UI doesn't look that modern, but it works well. Their integration team is good.

Pros

Super easy to setup. Excellent search and automation options for the price. Also was able to integrate our SMS api pretty easily and build an integration. Good developer support.

Cons

Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. So, you have to keep saving HTML emails externally and copy and pasting them back in.

Erik S.

CEO

Used the software for: Less than 1 year

### "Keap Review"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

5.0

5.0

Likelihood to Recommend

9/10

July 28, 2025

Overall the Keap software is one of the most advance systems compared to others on the market today. The price comparison is a bit above average but for what you receive it is worthwhile.

Pros

I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons

They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

MO

Manager of Registration Services

Manager of Registration Services

Used the software for: 1-3 years

### "Personal warhorse for ME"

4.0

Overall Rating

4.0

4.0

Ease of Use

4.0

4.0

Features

5.0

5.0

Customer Service

2.0

2.0

Likelihood to Recommend

7/10

July 14, 2025

Credit where credit is due. Even with its flaws, it does the full CRM job and in our personal case goes above and beyond. I can stand some challenges in the process.

Pros

I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers.

Cons

It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating.

[View all Reviews](https://www.capterra.com/p/76390/Infusionsoft/reviews/)

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