# Page 2 | Keap Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Keap the right Email Marketing solution for you? Explore 1298 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/76390/Infusionsoft/reviews --- Keap 4.1 (1298) [View alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 2 - Reviews of Keap ## Showing most helpful reviews Showing 26-50 of 1298 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use CB Cynthia B. Manager of Registration Services Professional Training & Coaching Used the software for: 1-2 years ### "Personal warhorse for ME" July 13, 2025 4.0 Credit where credit is due. Even with its flaws, it does the full CRM job and in our personal case goes above and beyond. I can stand some challenges in the process. Pros I have learned to love it after the company is planning to move its CRM services to another product that’s significantly worse. But this gave me the scope to appreciate it. Integration wise, this thing is excellent. My company particularly broke it at some point (and the Keap team has been graceful enough to modify core functionalities for the sake of the purpose we need it for) and it still delivers. Cons It suffers from the very well known across CRM products of sloth syndrome. To be completely fair, again, my company broke this thing to mould it to our needs so this is not really a con but the expected outcome. Customer support chat lacks a lot of knowledge. 7/10 times when we need troubleshooting the agent on duty doesn’t know how to properly support and ends up escalating. Review Source Response from Keap July 24, 2025 Thank you for taking the time to share your experience. We’re glad to hear that Keap has continued to deliver for your team, especially after the comparison to other solutions. It’s great to know the platform’s flexibility and integrations have supported your setup, even when pushed to the limits. We also appreciate your honest feedback on performance and support. We understand how important it is to get fast, knowledgeable help, and we continuously coach our reps to improve further. Thanks again for your thoughtful insights and for continuing to work with us. If there’s ever anything we can do to support you further, we’re here to help. RL Ruth L. Digital Marketing and Growth Strategist Information Technology and Services Used the software for: 1-2 years ### "My Review Keap" December 25, 2025 4.0 Pros Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you. Cons However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain. Review Source JD Jeremy D. Support Team Leader Publishing Used the software for: 2+ years ### "Full of function!" February 19, 2025 5.0 Keap has been a very functional and helpful addition to the business I work for. Everything from prospect information capturing to automated email campaigns to saving information about forms and payments makes it simple to locate what I need and keep it organized. Email scheduling and various saved email lists make it easy to create content in advance to send out and to send at the best time of day to ensure best engagement with your audience! Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you desire. Keap is a great system with a lot of ability to individualize based on your needs! Pros It has all the functionality and automation I need to help in business! I was able to create many automated email campaigns to send to prospects and clients without every worrying about it. The email templates make it simple to save and create content for future or recurring use. Finding information for contacts is simple with forms and orders and checking on payments is convenient. Cons Creating the email campaigns initially was confusing and required several calls with support team members. They were helpful and I was able to make it work, but sometimes connecting different email triggers together or using other software in connection with it isn't as intuitive as it could be. Review Source Response from Keap February 27, 2025 Hello Jeremy, Thank you for your thoughtful review! We're thrilled to hear that Keap’s automation and functionality have been a valuable addition to your business. It’s great to know that the email templates and scheduling features are helping you streamline your outreach and engagement. We appreciate your feedback on the initial learning curve with campaign creation. While we're glad our support team was able to assist, we’re always looking for ways to make the process more intuitive. If you have any suggestions or need further guidance, we’re here to help! Thanks again for sharing your experience! We love seeing how Keap supports businesses like yours! LG Lisa G. Coach and Consultant E-Learning Used the software for: 2+ years ### "Great people behind this app!" June 16, 2025 4.0 In the end I really liked the product...until I didn't and moved on. It's always hard to make a decision to upgrade or change a CRM because migration is the hardest part. But again, I think the most outstanding part was the people behind it. I even visited their offices in Phoenix. Very cool environment. Pros Keap is the rebranded Infusionsoft. I have been a user since 2012 and appreciated the personal on-boarding and availability of a responsive support team. Cons I'm old school and never like when things change up too much, but the initial downside was the add on costs for the additional bells and whistles that most of the newer companies include in their CRM. Review Source Response from Keap June 18, 2025 Hi Lisa, Thank you for taking the time to share your experience, we really appreciate your longtime support and thoughtful feedback. It means a lot to hear that our onboarding and support teams left a lasting impression, and we’re especially glad you got the chance to visit our office! We’re grateful you gave Keap a place in your business journey, and we’ll be cheering you on wherever that journey takes you next. If you ever decide to revisit us in the future, we’d be happy to help. SY Salimata Y. Officer,Financial Center Assistant Manager Banking Used the software for: 6-12 months ### "Logiciel d'organisation" June 11, 2025 4.0 I use Keap to manage marketing campaigns and automate sales for my small business — it combines CRM, email marketing, and automation, so I can keep all my customer interactions in one place. Pros I like how easy it is to build custom automations, track leads in detail, and get a clear view of the full customer journey. The interface is well-designed, and the email templates are super helpful. Cons Keap can get expensive, especially if you need the advanced features. There’s also a learning curve at first, particularly when setting up more complex automation workflows. Review Source Response from Keap June 13, 2025 Hello Salimata, Thank you for sharing your feedback! We really appreciate you taking the time to highlight your experience with Keap! We’re glad to hear that the custom automations, lead tracking, and email templates have been valuable tools for your business. We also hear you on the learning curve and cost concerns. Our team is always working to improve the onboarding experience. Thanks again for being part of the Keap community! FG Fabrizio G. Design Lead Architecture & Planning Used the software for: 1-2 years ### "Keap is the Great Marting Campaign Management Tool." October 30, 2025 5.0 The best marketing reporting tool and the ability to manage contacts and marketing campaign monitoring thectool is excellent. Pros The marketing capability and easy Email marketing and lead generation to campaign easy management this system is effective and the insights collection across several websites this toolbis amazing. Cons Nothing for me to dislike now about the platform and its easy features and the implementation is easy. Review Source LN Lori N. Owner Retail Used the software for: 2+ years ### "Every feature you could ask for in a CRM tool and more! " April 2, 2025 5.0 Overall an excellent experience with onboarding and setting the product up! Migration was seamless! Pros Very versatile and straightforward CRM tool with a robust feature catalogue! Cons Slight barrier to entry as the sales team had a hard time explaining the features to my management team. Review Source Response from Keap April 7, 2025 Hi Lori, Thank you for sharing your experience, this made our day! We’re so glad to hear you’re finding Keap to be powerful and versatile, and that your onboarding and migration went smoothly. That’s exactly the kind of experience we aim to deliver. Thanks again for being part of the Keap community, we’re excited to support your continued growth! RB Ritu B. Computer Facilitator Primary/Secondary Education Used the software for: 6-12 months ### "Highly useful for me to keep track of the sales funnels" April 12, 2025 4.0 Pros I relied greatly on Keap’s sales automation to assist me in nurturing the leads and taking them through a funnel without necessarily having to track them manually. The follow-up sequences in the emails ensured I did not lose contact and also sorted all the communication with the clients in one place. Cons I observed some discrepancies arising from the synchronizing of the contact data from the web forms into the system. It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run. Review Source Response from Keap April 16, 2025 Thank you so much for your thoughtful review! We're thrilled to hear that Keap's sales automation and email follow-up sequences have been valuable in helping you manage your leads and communication more efficiently. We also appreciate your feedback about the syncing delays with web form data. That’s definitely not the experience we aim to provide, and your input helps us identify where we can improve. Thanks again for being a part of the Keap community, we’re glad to have you with us! LH Luke H. Financial Advisor Banking Used the software for: 6-12 months ### "Works well if you stay focused" May 16, 2025 4.0 Pros I like most the way I can tag contacts and use those tags to trigger actions. For example, when I mark someone as “check-in due,” it automatically adds a task and a reminder for the week after Cons But some things feel too hidden or not direct. It takes too many steps to create a basic automation. Review Source Response from Keap May 20, 2025 Hello Luke, Thanks for taking the time to leave a review! We're glad to hear that you've utilized automation and that it's working well for you! We also appreciate the feedback on automation set up! Our team is actively working on improving the builder to help balance ease of use without compromising any of the automation power we're known for! AR Anthony R. Business Intelligence Analyst Retail Used the software for: 6-12 months ### "Provided smart CRM system that manages my lead flow" April 12, 2025 4.0 Pros Keap conveniently delivered automated lead capture and the campaign building tools also impressed me significantly. The res section of Keap was proving that once I linked my landing page, tagging fresh contacts as well as triggering email streams were possible. They have helped in cutting my amount of manual input to a great deal. Cons One downside is that the appointment scheduling tool can link with other external calendar applications. I set up a few meetings to have two concurrent calls and when that did not sync I lost some form of communiqué with my client temporarily. Review Source Response from Keap April 17, 2025 Thank you so much for sharing your experience! We're thrilled to hear that Keap’s automation tools and campaign builder have helped streamline your lead flow and reduce manual work! That’s exactly what we aim for. We appreciate your feedback on the appointment scheduling tool as well. We're sorry to hear about the calendar sync issue and understand how frustrating that must have been. We’re continuously working to improve our integrations and scheduling features, and feedback like yours helps us prioritize updates that matter most to our users. If you'd be open to it, our support team would be happy to take a closer look! Thanks again for being a Keap customer and for helping us improve! 💚 SF Sarah F. Community Manager Hospitality Used the software for: 6-12 months ### "Easy Access" July 21, 2025 5.0 Great! I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place. Pros The automation tools are pretty good, it keeps the workflow smooth. It gives loads of customisation data and i feel like it packs a bunch of areas a company might need help with right inside one app. Review Source Response from Keap July 24, 2025 Hello Sarah, We're happy to hear that you've found Keap to be handy and that it's keeping your workflows smooth. Thank you for taking the time to leave a review. tW toshia W. Owner Cosmetics Used the software for: I used a free trial ### "Honest review " October 19, 2024 3.0 Overall, I’d rate my experience with Keap a solid 6. The platform has powerful automation and CRM features that can really streamline my workflow, but it comes with a high price tag that’s tough for small businesses. The learning curve is steep, which can be overwhelming at first, and I sometimes wish for more customization options. While the support team is helpful, I’ve encountered longer wait times than I’d like. The mobile app could also use improvement, as it doesn’t offer all the desktop features. Overall, it’s a good tool with great potential but has some areas that need work. Pros Keap has been a game-changer for me with its easy-to-use automation and CRM features. I love how I can customize workflows, track everything in one place, and get great insights to grow my business. Cons Keap can be quite pricey, which might be a stretch for smaller businesses like mine. The learning curve is also a bit steep; it took me time to navigate all the features fully. I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go. Lastly, while customer support is helpful, I've experienced longer wait times when I really needed assistance. Review Source Response from Keap November 7, 2024 Hello Toshia, Thank you for taking the time to share your experience. We love to hear that Keap has been a game changer for you. We also appreciate your thoughtful feedback. We are working to release updates that will make learning Keap easier than ever. HT Hilary T. Marketing Information Technology and Services Used the software for: 6-12 months ### "Not great for marketing, not great for sales" January 3, 2025 2.0 In general, I'm never a fan of these all in one platforms because they don't do anything nicely. It is really lacking for marketing, it doens't even add UTMs automatically in email blasts and it is very hard to keep track of opt ins. Cannot recommend for emailing marketing. Sales isn't impressed with it. Pros I guess their support is fast to answer. But that is about it Cons Missing basic features for marketing like: - automatic UTMs on emails - being able to organize opt ins easily - just overall clunky - some support people give wrong information and then argue with you about it Review Source Response from Keap January 23, 2025 Hi Hilary, Thank you for sharing your feedback. We’re sorry to hear that your experience hasn’t met your expectations. Our goal is to provide a platform that helps businesses grow, and we appreciate your insights on where we can improve. We understand how important marketing and sales features are, and we’re always working on enhancements based on customer feedback. If you’re open to it, we’d love to learn more about your specific needs and challenges. Our team is happy to explore solutions or discuss potential workarounds that might help. VR Verified Reviewer FOunder Public Relations and Communications Used the software for: 2+ years ### "Used it for more than 10 years!" November 11, 2024 5.0 Overall, I really liked Keap. I have been using it for my business for over 10 years and it allowed me to launch and scale my business over that time. I really liked a lot of their features, including how easy it was to clean out my list, to send emails and to collect payments. Pros All the features that were available, including their CRM system, email features, tagging features and how easy it was to clean out duplicate contacts and clean my list. Cons Their order form and sales page templates were lacking Review Source Response from Keap December 2, 2024 Thank you for being a customer of ours for over 10 years! We appreciate you and wish your business the best. JB Jessica B. Admin Asst Construction Used the software for: Less than 6 months ### "Good idea, but needs work. " February 20, 2025 3.0 Over all it is easy to use. I appreciate the comms and sales categories most. The reports and automations are terrible. I also do not like using Stripe for credit card payments as they have swiped clients’ cards without approval due to a glitch on the back end. Pros It has a lot of areas a company may need help with in one app. Cons There are often glitches and the reports are useless. Review Source Response from Keap March 27, 2025 Hello Jessica, We're glad you find Keap useful for communications and sales. We know reliable reports and automation are important, and our team is always working on further improvements. Thank you for raising your concerns about Stripe. We would love to look into any issues—our support team is here to help. Your input helps us improve, and we appreciate you being part of the Keap community! SZ Souha Z. Animatrice Animation Used the software for: Less than 6 months ### "Je valide Keap" March 4, 2025 5.0 Pros Il permet de centraliser les contacts, d’automatiser les suivis par e-mail et de gérer les pipelines de vente facilement Cons La personnalisation des automatisations et des campagnes marketing est puissante mais peut être complexe à configurer pour les nouveaux utilisateurs Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Zoho Desk](https://www.capterra.com/p/169505/Zoho-Desk/)[Jasper](https://www.capterra.com/p/217242/Jasper/) J’avais besoin d’une solution plus flexible et évolutive Review Source Response from Keap March 6, 2025 Hello Souha, Thank you for taking the time to share your experience with Keap! We appreciate the review and wish your and your business the best moving forward. AM Anil M. Professional Consultant Information Technology and Services Used the software for: 2+ years ### "Manage all your work in one place,Keap is the best." August 20, 2024 5.0 Keep helps us to catch problems early and fix them early with Keap. It is fully created to satisfy it's users needs. Pros Focuses on inbound marketing and sales. Use templates to create professional looking emails and documents very quickly and easily. Keep track of your customers interactions including emails and meeting. It promotes collaboration between teams and helps us in keeping leads,deals and customers. A very secure and reliable software you don't to miss. Cons Keep is the true definition of amazing,no cons. Switched from [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) I was looking for the most reliable and affordable. Review Source Response from Keap September 3, 2024 Hello Anil, We appreciate you taking the time to leave a review! Thank you for being a customer of ours for over 2 years. We hope to continue to serve and delight you for many more. MA MICHAEL A. CLERICAL Warehousing Used the software for: 1-2 years ### "PRICE KEEPS GOING UPPPP" December 26, 2025 4.0 Pros I like the new custom tags. I also like the workflow enhancements through the campaign builder feature. Cons Upping the price on an already expensive product is not very attractive. And the learning curve is still a problem. Review Source BR Bryan R. Marketing Director Hospitality Used the software for: 2+ years ### "Great for emails and newsletter creation!" September 18, 2024 4.0 We use this consistently to manage our email marketing and newsletters. Pros Has a lot of extra functions, making it more than just a simple email platform Cons The pricing is getting to be on the higher side, compared to similar services Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing Keap Lower cost originally but now price is increasing Review Source Response from Keap October 17, 2024 Hello Bryan, Thank you for taking the time to leave a review! We're happy to hear that you've discovered keap to be more than just a simple email platform. We appreciate the feedback surrounding price, our team is always working to add more value into our product and education offerings. Caroline B. Bachelor in Supply Chain Management Consumer Goods Used the software for: 1-2 years ### "an excellent tool" July 17, 2024 4.0 It gives me a less stressful job where I can have everything in order and perfect email tracking, and where my biggest help is having happy clients. Pros The tool that I use the most and that is useful to me is sales tracking because I can have a better focus in this area without losing track, I also use a lot of tracking that can be given more personalized to potential clients so that they receive the correct emails. with the information. It makes it easier for me to have a more fluid electronic commerce with new and old customers to continue providing good service. Cons In my case everything has worked wonderfully for me, there is nothing that has made me upset in the past Review Source Response from Keap August 6, 2024 Hello Caroline, Thank you for sharing that you've found Keap to be an excellent tool! We love hearing that everything has worked wonderfully for you. JK Jasmine K. CEO Marketing and Advertising Used the software for: 6-12 months ### "Great Platform & Tool!!!" August 15, 2024 5.0 My overall experience has been great with this tool! I use it heavily for my business Pros I love how premium this tool feels for my clients Cons I actually dont have any thing I do like like about this program Review Source Response from Keap August 20, 2024 Hello Jasmine, Thank you for taking the time to leave us a review! We're happy to hear that you use Keap heavily and that your experience has been great! KR Karen R. Owner Capital Markets Used the software for: 2+ years ### "Robust with many features, but too complex and too expensive for small businesses" June 3, 2024 4.0 When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel. Pros Their support is top notch. They are easy to get access too and usually not much of a wait. Great training library and easy to find videos for how to. Visualization for how a campaign will lay out and connecting the sequences. Their integration of ai tools to help with sales letters and landing pages and offers Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress. Cons The COST. The minimum system if for 5 users and is pretty pricy. They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable. Reason for choosing Keap at that time, cost and it was all in one bundled. It integrated with gmail and gmail calendar for a while and it was easy to add contacts on the fly with their mobile app. That has all gone away and now they are designed for bigger businesses with sales reps and marketing/content creators, not just sole proprietor digital marketers. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) We were using mulitple systems --- a forms tools, constant contact, and act database and wanted one tool for managing it all without exporting and importing...that was over 14 years ago when it was called infusionsoft. Review Source Response from Keap July 8, 2024 Hi Karen, Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools. We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best. HW Heather W. CEO Marketing and Advertising Used the software for: 2+ years ### "Keap Is Vital to My Business!" February 1, 2024 5.0 Overall my experience with Keap has been great. The company has a great vision and purpose and the entire community associated with Keap from users to partners has always been encouraging, supportive and inspirational. As a software, it has been instrumental to my business' continued growth. Pros Keap has become a vital part of my business. As a small business owner I did not have the money to hire a full time assistant to help me and Keap has helped fill that space. Being able to set up automations that not only help collect new leads for my business, but also help get those potential clients scheduled in my calendar without me needing to do a thing saves me so much time and energy. I have been able to create marketing campaigns that run like clockwork generating new leads and sales. I honestly could not run my business without it. Cons Keap can have a bit of a learning curve to it. As with any software it can take some time to get things set up and running the way you need them to. Review Source Response from Keap February 20, 2024 Hello Heather, We're happy to hear that Keap was able to fill the space of an assistant to help you and your business. We love hearing that you find the Keap ecosystem of partners and users to be encouraging, supportive, and inspirational. Thank you for leaving us a review, we wish you the best! VR Verified Reviewer owner Retail Used the software for: Less than 6 months ### "Keap is worth keeping" July 16, 2024 2.0 Pros It was easy enough to adapt to, however some elements take some time to learn. Will take time to onboard your staff, but may be worth it. Cons Not an intuitive design. There are cleaner alternatives. Review Source Response from Keap July 25, 2024 We're happy to hear you find Keap worth keeping! We appreciate the feedback on design, we have some exciting updates planned and can't wait to show everyone. Keep an eye on our events page to check out our Product Update Livestream: https://keap.com/resources/small-business-events Matthew G. Owner Marketing and Advertising Used the software for: 2+ years ### "Keap Can Work" June 12, 2023 3.0 Keap makes it easy to sell products and services and deliver communication to customers and prospects. Overall, I've had a good experience with Keap. Pros Keap's tag-based system is powerful and they've created a platform built around marketing automation. The campaign builder is a workhorse with unlimited potential for many small businesses. Cons Keap is difficult to use and is not as advanced as other modern tools. There are multiple hacks and other paid tools you have to learn and deploy to cobble the system together. Review Source Response from Keap June 27, 2023 Hi Matthew, Thank you for taking the time to share your feedback about Keap. Thank you for your positive comments about our tagging and the marketing automation capabilities it offers. We're glad to hear that you find the campaign builder to be a valuable tool. Thank you for the feedback surrounding ease of use and advancement. We are constantly working to improve our platform and the training resources surrounding it. We'll go ahead and pass the feedback along to our team on your behalf. Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.