# Page 5 | Keap Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 5 - Is Keap the right Email Marketing solution for you? Explore 1298 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/76390/Infusionsoft/reviews --- Keap 4.1 (1298) [View alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Page 5 - Reviews of Keap ## Showing most helpful reviews Showing 101-125 of 1298 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use JM Jhara M. Marketing Director Information Technology and Services Used the software for: 1-2 years ### "In-Depth Suite of Marketing Automation Tools" June 20, 2022 5.0 The assistance I received setting up the system was excellent, and I have found the email automation system to be straightforward and easy to grasp. This has inspired me to automate many additional tasks. The opt-in forms on my website are linked to my email lists, so I can easily monitor who opens and clicks on my automated email messages. Pros Keap improves organization, enhances productivity and delivers to your clients every step of the way with intuitive client database software. Eliminate the spreadsheet using Keap's customer management solution. I enjoy that all your customer actions and messages are organized in one spot. I also enjoy the ease of usage. It's challenging enough to cope with the complicated marketing difficulties business owners confront, yet easy enough that you can educate your workers to utilize this program in a couple of days. A program that I am typically happy with. Cons It's excellent that they've come up with a stripped-down version of the program that should be usable by just about everyone; the main drawback of the version I'm currently using is that it's so versatile that it may be difficult to use. Review Source Response from Keap June 23, 2022 Hi Jhara, Thank you so much for taking the time to leave a review. We're so glad to hear that Keap is easy for you to use and helps keep you organized. CE Casey E. Product Manager Health, Wellness and Fitness Used the software for: 6-12 months ### "I'm keaping this CRM" September 20, 2023 5.0 I recommend Keap to anyone looking for a CRM. It has the right combination of all those critical components. Our previous CRM was a problem in and of itself, but Keap actually helps us solve problems. We couldn't be happier. Pros I like Keaps automation the most. I'm no longer swamped with repetitive mind numbing tasks. I only need to set the automation once and it continues to perform the way I need it to. Keap is user friendly and has readily available customer support. Using any CRM can be tedious but Keap is just so easy to use and customize.It has wonderful contact management, lead capture, and tracking tools.It's also very flexible. Keap can help with a landing page and forms to go with it. Cons I'd like the calendar management to be more thorough, but other than that I don't have anything bad to say about Keap. Alternatives considered [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing Keap Keap looked like it was better for us all around and more flexible Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) Problems on top of problems with that product. Review Source Response from Keap September 26, 2023 Thank you for taking the time to leave us a review and recommending us to others! We're happy to hear that you're "Keaping this CRM"! CM Colette M. Marketing Director Education Management Used the software for: 2+ years ### "Came to Keap for Price. Leaving because not keeping up with our needs." May 10, 2022 3.0 Customer support is really good with Keap. I do appreciate that. When we moved from HubSpot, I really missed the features they provided--just simple things but when adding a photo to a campaign, I could see a thumbnail. With Keap, you always have to know the exact name of the image, etc. Keap needs to update the site to make it more robust and intuitive like their competitors. Pros Have been using Infusionsoft ---> Keap for 6+ years. We initially moved from HubSpot to Infusionsoft simply because HubSpot was too expensive for the size of our company or what we were looking to accomplish with simple campaigns. Cons I feel like Keap has not stayed on the cutting edge--seems a little behind the times now, honestly. We're looking at Klaviyo now and it seems like their campaigns, analytics and action sets will be easier to execute. Alternatives considered [Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) Reason for choosing Keap We will probably be switching from Keap to Klaviyo. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Price brought us to Infusionsoft (Keap). Review Source Response from Keap June 10, 2022 Hi Colette, Thank you so much for taking the time to leave a review. We're glad to hear that Keap has been an affordable solution for your business, but I am sorry that you feel our product has not stayed on the cutting edge. Our product team consistently has new updates in the works, and we are always working to ensure that we are making the user experience easier for our customers. SB Susan B. Digital Business and Marketing Consultant Used the software for: 2+ years ### "To Infusionsoft or not to Infusionsoft. That is the question. " September 16, 2017 3.0 While I think the dated back-end and the pricing are an issue, I will say that when dealing with a larger contact database or enterprise system, I am hard pressed to find another platform that can do all that I rely on Infusionsoft to do for my larger clients. Pros Infusionsoft is one of those stalwart applications that is almost synonymous with marketing automation online for serious businesses (often with a host of disclaimers... see "cons" section). The greatest feature of Infusionsoft is the robust nature of its features, it integrates with almost everything a large enterprise would use (although these features come with a price). If you are looking to grow an online business, and you can afford the on-going maintenance in terms of staff time and cost, Infusionsoft will offer you plenty with room to grow. Cons Sadly, Infusionsoft has been around for so long that I believe the back-end, administrative user experience suffers. A quick Google search of the application will return many negative and less than stellar reviews. One could surmise that any big brand is likely to have many detractors (and this is true), however, most are balanced out by equally glowing reviews. Infusionsoft sits on the fence. This is unfortunate, because I believe that Infusionsoft could be very useful to many growing online, eCommerce businesses and membership associations. However, the owner will need deeper pocket than he or she is likely to have starting out, and migration with a mid to large size database is no picnic. I'm hopeful that Infusionsoft will work toward meeting the needs of a modern, point and click audience. Review Source Response from Keap September 19, 2017 Hi Susan, Thank you for leaving a review and for your honest feedback. I will share your comments with the right teams here so we can create a better experience for our customers and solution for other small businesses. Thank you! Shawn B. Owner, Infusionsoft Specialist & WordPress Consultant Internet Used the software for: 2+ years ### "Infusionsoft is a complete, powerful marketing tool that can automate businesses." July 23, 2018 4.0 As an email marketing system, marketing and business automation tool, crm, and order processing Infusionsoft is very functional and powerful. It is a complex system, by it's very nature because it is so powerful and the functionality available. I have clients set up with powerful automation, business processes that simplify their efforts, and integration with other systems that can handle their financial accounting, etc... At this point Infusionsoft is simplifying the front end User Interface so it is easier for end users and have also made entry cost much less for entry level. Pros Infusionsoft is very, very powerful when the implementation is thought out, most functions are used, and it is maintained in the marketing programs of businesses. The Campaign Builder has incredible power in building marketing and business automation for a business. I've built a lot of automation for my clients that takes much of the workload of staff and owners. It also provides ways to provide information to staff and management without them having to log in constantly. Infusionsoft has an APi that makes specific customizations possible and allows for numerous external apps that add function, value, and ease to Infusionsoft. Cons The ecommerce shopping cart has always come up short for processing multiple products. The single order forms are functional and useful. Again, Infusionsoft's API and developer relationships provide for enhancements and substitutions for areas that might be lacking. Review Source WJ Wendell J. Founder Marketing and Advertising Used the software for: Less than 6 months ### "The CRM that Keaps giving " July 25, 2022 5.0 Keap is a great CRM that has helped me take my follow up with clients and prospects to another level. As a serial CRM user this is by far the most robust CRM I have used that wasn't 2x the price of Keap. Pros I love how easy it has been to get this system up and running. Email marketing, scheduling appointment and keeping up with my prospects and clients has been seamless.My favorite feature is the phone number that was included with my plan. Cons The invoicing has been rough, some glitches with entering payment information. The appointments feature could use some more flexibility but is overall good. Alternatives considered [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/) Switched from [HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) The free version was no longer cutting it, the paid versions were too expensive. Review Source Response from Keap August 1, 2022 Hi Wendell, Thank you so much for taking the time to leave a review! I'm so glad to hear that Keap is an affordable and easy to use solution for your business. I will share your feedback about our appointments and invoicing features with the right teams here so we can create a better experience for our customers. VR Verified Reviewer Ragioniere Health, Wellness and Fitness Used the software for: 2+ years ### "Un ottimo sistema di automazioni" December 20, 2023 5.0 Pros L'intuitività nel creare delle campagne marketing Cons Ogni tanto occorre forzare alcune sequenze delle campagne Review Source Response from Keap January 22, 2024 We appreciate you leaving a review! Thank you for sharing that you find Keap to be an excellent automation system. Mehran K. CEO Construction Used the software for: 1-2 years ### "Do not buy into the Hype, poor software and many flaws in fuctionality!" May 9, 2024 1.0 Would only recommend it to my competition/enemy! Pros The idea that I could have everything in one software! Cons Reality was that they were not good at making any of the many functions work well and seamlessly. Be prepared to spend hours with their support team and get to eventually no-where. Review Source Response from Keap May 23, 2024 Hello Mehran, We're sorry to hear that Keap wasn't a good fit for you. We wish you the best going forward. DG Disco G. Sales Manager Pharmaceuticals Used the software for: 2+ years ### "You are in good hands with Keap. Its Impact is instant." October 31, 2023 5.0 Keap free up my space by taking over simple but repetitive tasks daily. I now have more time to concentrate on other personal roles. Pros In my journey dealing with Sales, challenges has been there especially handling new environments. With all the variables on my shoulder, it is my job to keep keep things running smoothly. Keap helps me stay organized and neat on job. It organizes my daily work in one place as well as managing customer information. It saves me time and energy on simple repetitive tasks. Cons No no no. Keap is clean. Everything about it is for the goodness of you job. I enjoy using it and I have no complaints so far. Review Source Response from Keap November 21, 2023 Hello Disco, We appreciate you taking the time to leave us a review. We're happy to hear that you have no complaints. Thank you for being with us for more than 2 years. We wish you the best! Gerri Ravyn S. Author Health, Wellness and Fitness Used the software for: 6-12 months ### "Don't do it!" November 26, 2018 1.0 Our experience has been very challenging. Thanks to InfusionSoft, we are now able to send automatic messages to our customers when they purchase a product. Unfortunately, our customers also have received receipts for past purchases that looked like possible identity theft, and have had their cards automatically charged multiple times for the same product based on a setting checked (or not checked) in a campaign or the system by IFS staff. We have also had multiple consultants not respond to our email questions, and were charged by IFS when they said they would remove a charge. The right hand does not know what the left hand is doing. I would definitely not choose this product for our organization if I could go back and do it again. Pros The promises made by the salesperson, the kickstart consultant, the data transfer team and the customer service specialists that this software would help us immensely. We do like the ability to automate responses to emails and follow up with clients. Cons The constant and enormous mistakes made by InfusionSoft staff, including a data transfer error that generated over a thousand receipts for past purchases made with our organization (which made our customers believe they had been hacked), and a situation when they charged a customer's card over and over automatically, so that customer was charged $21,000 over Thanksgiving weekend. We have had to purchase many add on pieces of software to make the IFS software work and of course, we were unaware of all the extra costs we would incur making this work. We have also been frustrated by the lack of response of some Infusionsoft staff to both email and phone messages. This has happened to our Office Manager, our Board President, our Training Director, and myself. Review Source MS Mark S. Management Primary/Secondary Education Used the software for: Less than 6 months ### "Horrible Customer Service Sold A $4,600.00 Plan and Kept Stopping Email Send Outs " July 15, 2017 1.0 Terrible company. A customer service run-a-round. Pros Absolutely None, this field is requiring 100 characters minimum. Infusionsoft does not have any pros Cons Our company has requests from industry professionals that have directly requested to receive specific information from our company. Our single newsletter kept getting stopped from send out by Infusionsoft because they claimed supposed Spam rates in excess of 0.1%. According to Jacob Hoiby if 2,000 people on a list request information and 1 person of the initial send out of 1,000 e-mails clicks on the Spam button rather than Delete or Unsubscribe then too bad for the other 1,000 people who requested the information, they won't get it because Infusionsoft won't send out the remainder of the email list. Sadly, according to Infusionsoft's logic those other 1,000 potential recipient's desires don't matter. Sadly too our world is plagued by some lazy people who find it easier to just click the Spam button. Despite the unreasonability of some less than caring people, we expected Infusionsoft to reasonably send out our email newsletters which was the purpose of the product and service we purchased. Instead, they chose to view only the 0.1% Spam rate and disregard the opens rate of our lists ranging from 12% to 20% within 24 hours. The most significant problem was the extensive amount of time our company spent during the past 2 weeks trying to work with multiples of their less than knowledgeable customer service members. Today alone was in excess of 10 hours of time. Save your company money and time DO NOT bother trying to work with Infusionsoft. They will hold to their claim that the industry requires a less than 0.1% spam rate. They will disregard your concerns. They will try to tell you that you need a "healthy" email list. This is not rocket science people. It's a list of first names, last names and email addresses from people whom provided that information which is compiled in a data file uploaded to their system. How much "healthier" can we possibly get? Unfortunately, the world is "unhealthy" because there are a few lazy bad apples that somehow find it easier to click Spam then unsubscribe or delete when they no longer have an interest. Unfortunately, the world is plagued with "unhealthy" companies like Infusionsoft that sell a service, but refuse to deliver the service they sold claiming that they have to keep at high standards. Their service does not produce any better marketing delivery either. Numerous newsletters landed in peoples Promotions and Spam folders. Infusionsoft does not have a better delivery mode to In-Boxes as they claim. I hope sharing our experience can help save another company the extreme headaches, cost and sheer waste of time we have endured during the past 2 weeks attempting to deal with Infusionsoft. Review Source Jennifer W. Marketing and Business Development Consultant Used the software for: 2+ years ### "Excellent and Continuing Landing Pages, Drag & Drop Email Builder & E-Commerce Additions & Updates " April 25, 2018 5.0 Pros Infusionsoft has been working to improve their existing features, like the functionality and customization capability of their Responsive Drag & Drop email builder and the improvements in building more complex products and upsells in their E-commerce platform, they are quickly beginning to eliminate the need for many of the 3rd party integrations and plug-ins, and truly becoming an all-in-one solution for marketing, CRM, e-commerce and more for your business. Cons Even with Infusionsoft's many improvements of the last 6-12 months, often there are still barriers to the software's functionality and communication to other programs and plug-ins (integrations) that require yet another purchase or subscription to use. Some of these 3rd party applications offer free integrations, but they are often unreliable or simply non-existent. As an Infusionsoft user who handles multiple accounts for my clients, it is frustrating to have to go to clients again and again with news that they need to spend more money (when Infusionsoft is plenty pricey already) in order to achieve the results they were hoping. Infusionsoft has long been touted as the all-in-one solution, but at this point, and in order to achieve true, full functionality, this is not yet the case. Review Source VR Verified Reviewer Marketing Manager Computer Software Used the software for: 1-2 years ### "I have become an InfusionSoft expert thanks to their support team" January 23, 2016 5.0 It has been over 2 years since we switch to InfusionSoft from other marketing automation tool and CRM system, and it has been the most positive experience. The team and management could not be more happy with the transition. From the sales process to the on-boarding, InfusionSoft people were polite, professional, and for sure helped us up our game when it comes to sales and automation - ACROSS THE BOARD! Pros Besides offering the best customer and technical support team I have ever dealt with, InfusionSoft allows it's users to grow in skills and develop expertise in the software, which in turn, reduces the need to hire an external consultant and keeps the knowledge in house. This is very much invaluable as we continue to grow our team over time. With InfusionSoft we were also able to stream processes such as email marketing, sales pipeline, CRM and customization of our customer email marketing program. The Campaign Builder is unquestionably the best feature InfusionSoft offers, with dozens of internal tools and functionality to utilize. My favorite trick is the Campaign Links, allowing you to change the links used in internal emails of the campaign as URLs change - so you don't have to worry about going to each email and change the URL manually. This saves hours of man time and allows your team to focus on strategy and implementation. Cons We had some bumps on the road, and continue to experience some difficulties with InfusionSoft. In my opinion, the system was not originally developed for B2B companies and this is why opportunity (=each sale coming through the system) and contact records are linked in an odd and inefficient way. We approached the company with this issue, and were told they are working on a way to fix it. However, as we improved our knowledge and skills with the software, we were able to find a work-around to solve this issue. Review Source RK Roy K. Marketing Manager Construction Used the software for: 2+ years ### "Terrible Customer Service - Impossible to Cancel" October 22, 2021 1.0 Make sure you're planning to stay with them forever before signing up. We tried cancelling the service, due to it being too confusing to use compared to other products and not using it enough. You can only cancel by setting up an appointment with a sales rep. I set up a call with \[SENSITIVE CONTENT\] on \[SENSITIVE CONTENT\] about cancelling and she told me she had cancelled it and it would be closed. It's now October and we're still being charged every month. I can't request to cancel again because we supposedly have a new pending cancellation with another rep named \[SENSITIVE CONTENT\] now. There's no email or phone number for him. I've tried calling and emailing and have gotten no response from anyone. The only option is to cancel my credit card or continue paying for something I'm not using. BEWARE. There are plenty of other good, similar products that allow you to cancel via the dashboard. Pros Didn't like the dashboard and automation features. Too confusing for the everyday user. Cons Hard to use. Confusing compared to other products Reason for choosing Keap We had heard good things about them. Review Source Response from Keap January 28, 2022 Hi Roy, We understand why providing a verbal cancelation seems like an unnecessary step, but given the valuable and sensitive data that we store for our customers, for verification and security purposes we need to have a verbal conversation to make any changes to an account. This includes cancellation. We want to make sure the request for cancellation of account change is authorized, and that our customers are aware of next steps: how long data is stored, when the cancellation takes effect, and how to restore data if needed. We are sorry for causing any frustration. I have checked with a customer success supervisor and your account actually has been canceled and their team is following up with you in the event that you have any additional questions. Susan L. CEO Financial Services Used the software for: 2+ years ### "9 Years of Torture" April 23, 2021 3.0 I spent 9 years with Infusionsoft and Keap trying to implement a cohesive, smooth, automated marketing system and never got it right. Finally I gave up and went to ActiveCampaign (more useful features for less money!) Pros I liked Campaign Builder the most but it was so difficult to set up, flawed, and lacking features that I had a love/hate relationship with it. Cons The limitations of all the features. It seemed that every feature sounded awesome on the surface but when you tried to implement it, there was always something missing or broken that rendered it unusable. Like SMS in campaign sequences or scheduling. Heck, I don't think they even have responsive order forms yet! I had to use ThriveCart. Switched from [1ShoppingCart](https://www.capterra.com/p/83912/1ShoppingCart-com/) I needed marketing automation not just a shopping cart. Review Source PF Paulo F. Administrador Computer Networking Used the software for: 1-2 years ### "Divulgando e aumentando minhas vendaS" April 25, 2023 5.0 Pros Do uso das listas e das campanhas que alavancam as vendas e a divulgação Cons Foi a questão do filtro do span, as vezes passa muito span Reason for choosing Keap Segui uma dica de um amigo meu que utilizava o Review Source Response from Keap May 4, 2023 Hello Paulo, Thank you for leaving us a review! I'm not sure what you're referring to for spam filter. Our Email Broadcast builders do have a spam filter that scans your emails before you send them out. In case that is what you were referring to I will leave feedback on your behalf asking that it be improved further. NT Natasha T. Reviewer Computer Software Used the software for: 6-12 months ### "Keap is not the best but good" January 6, 2023 4.0 Having a focal spot for the entirety of our data, and the capacity to label individuals naturally has saved heaps of time and most certainly expanded or capacity to interface with clients and sell. Utilizing the mechanized email missions and successions to offer computerized free preliminaries instead of having to physically convey messages has been a lifeline. Pros The connection point is perfect and simple to utilize. On initial feelings it seemed to be the re-brand from InfusionSoft was a move decent to keep things more straightforward. Cons The hunt is somewhat awkward. It's perfect on the off chance that you're looking through name, telephone number or email address, yet to look through anything more like custom fields requires going to a different page and tracking down that field. Would be perfect on the off chance that there was a choice to "search everything", or to add custom fields to the default search. Not exactly their shortcoming, but rather in light of the fact that we sell items in both Canada and the US in 2 distinct monetary standards, we can't utilize their requesting structures. At the point when you leave it inactive, as opposed to timing out smoothly, you lose any unsaved data. I know that is even more a "my work process, why in the world aren't you saving your work" issue, yet entirely it's actually irritating. Crusade manufacturer doesn't work in Firefox, so I'm compelled to involve Chrome for that. Review Source Response from Keap January 17, 2023 Hello Natasha, Thank you for taking the time to leave a review! We are always in the process of improving upon our software and appreciate the feedback. VR Verified Reviewer Account Consultant Information Technology and Services Used the software for: 1-2 years ### "Not the best honestly" April 14, 2022 3.0 It has been very minimal since I cant do all of the things I want to do- keeps me from wanting to use it. Pros I really don't like the fact that its very limited in automation and compatibility with outside sources. The campaign functions are very minimal and only allow for a one track campaign and not multiple options at any given time. I have used quite a few CRM's and this is by far the worst for a seasoned sales rep. Cons I don't like integrations, they have very minimal. I don't like that you can customize campaigns more. I dislike the management of lists and groupings of customers Review Source Response from Keap June 16, 2022 Thank you for taking the time to leave a review and share your concerns with us I'm sorry to hear about the issues you've encountered, but I appreciate you sharing your thoughts and concerns with us so that we can work to provide a better experience. I will make sure to share your comments with the right teams here. VR Verified Reviewer President/Owner Professional Training & Coaching Used the software for: 2+ years ### "Infusionsoft Is a Great Tool for Many Businesses" October 3, 2018 4.0 There have been times that I wanted to throw in the towel - remember, I was a brand new business owner and really had no idea what I was doing!! I learned the hard way - by screwing up, then learning how to fix what was broken (hey - I still do this sometimes!!). I will say that it's been a game-changer for me and I'm still learning new things that benefit me AND my clients each and every day. Support is super-helpful and there is an entire community of terrific people who try new things and are very open to share what they learn!! Pros I have been using Infusionsoft for years. I love that I can setup an email campaign, load a form onto my site, and people who complete that form will drop into that campaign to receive my marketing. I love it even better that they will BUY from me because of these campaigns. Cons I didn't understand marketing, automation, integrations, sales, or business (and many other things) when I started with Infusionsoft. I was just starting my businesses and had no idea what I needed, but a couple of my clients had it, so I learned it for them, then got it for myself. I have internal processes setup for things I do on a regular basis and I have processes setup for things clients do on a regular basis. I love knowing that when "X" happens, "Y" will come next, followed by "Z". Review Source EV Erick V. Content Strategist Marketing and Advertising Used the software for: 2+ years ### "Keap is great but it could be better" August 3, 2023 5.0 My overall experience with Keap its in the mid-level. Been using for over 5 years since it was named Infusionsoft and it's been a good tool to have in our email marketing campaign Pros What I like the most is that just updated their email design page and now emails have a better look on both desktop and mobile. Cons Not so great on the flow of their website management. Its hard to understand how to organize contacts, tag emails and the automated email marketing its great but again you have to dig in to learn how it works. Review Source Response from Keap August 10, 2023 Hello Erick, Thank you for taking the time to leave us a review and for being a long-time customer of ours! We appreciate the feedback regarding ease of use on some of our features. We are working to release more resources and extend our help articles and Keap Academy Courses to help new Users get up to speed more quickly. Doug B. COO Professional Training & Coaching Used the software for: 2+ years ### "Don't know how I would do my business without it!" June 17, 2020 5.0 Infusionsoft literally runs all the backend functions of my business and even some of the front end operations. We use it for all our billing, our email marketing, tracking our progress with our clients, even some of our scheduling. I even keep finding new ways to integrate it into our business, it's fantastic. Pros I love it's flexibility and ability to automate processes that used to take up a lot of my time. It integrates with loads of other softwares, so I can literally use it to run almost my whole business. Cons The biggest con of the software version that I use is that it's so flexible that it can be confusing to operate, this is why I think it's so great that they have now released a simplified version that can work for almost anyone. Review Source Akshika V. Senior Java Developer Computer Software Used the software for: 1-2 years ### "My brand has grown with a flexible CRM that has fully automated my business" December 18, 2022 4.0 Pros The assistance of Keap has been really helpful. The networks they participate in enable us to make direct contact with fresh applicants and gather crucial and essential information about them. Keap meets all of our unique demands, including lead management, email marketing, VOIP, and Gmail connectors, and it's simple to expand beyond those needs as necessary. I strongly advise doing one of the Keap Academy classes if you're just getting started with Keap. Good support network with employees available to respond to queries and take necessary action. Cons The app's functionality varies across versions. Learning the program and getting it to accomplish what you want it to take a lot of time. There have been problems with deliverability. A learning curve exists when learning automation. It has been difficult to try to comprehend how everything fits together and how to put it up. I believe that lower-level Keap customers get access to a really beautiful basic view, but for those people who need all the bells and whistles the Keap has to offer Review Source Mindy I. Owner Graphic Design Used the software for: 6-12 months ### "Great for an all-in-one service" December 29, 2020 5.0 I had some great help with getting everything set up and I find the email automation system quite easy to use and understand, which is great as it has gotten me to do a lot more with automation. I have the email lists integrated onto my website optin forms and it's quite simple to see who takes action on the emails that are sent in the automation sequence. Pros I love that I can segment my clients into different groups to email them directly from Keap, and also do the same with prospective clients and past clients. Having everything in one place makes my life so much easier and streamlined and has encouraged me to do even more than I was before in regards to client communication. Cons I had some issues at first with the Keap phone number, but they did get it fixed, although it took quite a while. The one thing that I am missing right now with them is recurring invoicing because I would have to be the one to enter the client's credit card information in order to do that here, so I am still using another product for that. Switched from [Kit](https://www.capterra.com/p/175000/ConvertKit/) I switched from ConvertKit and Dubsado because I can now do it all in one place instead of having two services, which makes things much more streamlined and takes less time for communication. Review Source Carrie R. Marketing Director Information Technology and Services Used the software for: 6-12 months ### "InfusionSoft for New Marketing Employees" August 8, 2019 5.0 Overall I am very happy - we haven't had a real CRM since we moved from Act a few years ago and that didn't work for marketing items, mostly for tracking customers. The templates for email campaigns are great and overall, like I said, the platform is very easy to use once you get the swing of things. Pros I really enjoy Infusionsoft for it's way to track a prospect or customer through tags, as well as the prebuilt campaigns that we use through the Technology Marketing Toolkit services. Infusionsoft overall is fun and a bit overwhelming when you first start using the software, but once you send a few campaigns it is very easy to navigate through to keep the marketing flowing. Cons There are 2 things I would change (or like to see revised) - performing mass updates to a campaign for multiple prospects so you don't have to do each one separately... sometimes when I have 30-50 to update, I find myself spending 10-15 minutes thumbing through the action sets to find the correct command and hoping it goes through. The other thing I would like to see added is a true pipeline to track leads so I don't have to use our ERP (Autotask) for that function. All I have found in Infusionsoft is an order placer but that is cumbersome and don't help me track leads correctly so I have to use Autotask and a custom spreadsheet I built. Reason for choosing Keap Infusionsoft was recommended to us by Technology Marketing Toolkit during boot camp. Review Source Response from Keap August 29, 2019 Carrie, We love hearing this! Thanks for sharing your review. All the best, Paige, Social Media Specialist Tim B. Owner Marketing and Advertising Used the software for: 1-2 years ### "It's great - IF you can figure it out. " December 13, 2022 3.0 Great product, too confusing. That may be why they changed the name to Keap from "Infusionsoft" because people were calling it "Confusion-Soft". And that is no lie. Sometimes it feels like building a sandcastle with a bulldozer. Too much power for simple tasks that should be that difficult. It's also expensive, in my opinion. Pros The visual layout for marketing automation is fantastic. You can see exactly what path a user or customer will go through at any given time in any campaign. The tools such as delays, moving a customer to another campaign, etc. are really powerful. Cons Unless you have about 150-200 free hours to learn how to do things in Keap, you may want to look elsewhere. Even the simplest of tasks - which should be one or two clicks at the most - are multi-step nightmares that give you so many options, it's overwhelming. Keap is extremely powerful, and they know it, and try to sell you on paid training courses when you (inevitably) get stuck. Reason for choosing Keap When I saw what it could do, it seemed like a big problem solver. But when you get in the weeds with it, you can easily feel overwhelmed very quickly.If there's another program that is "for dummies" that can do some of the stuff Keap can, I'm all ears. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.