# Keap Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Is Keap the right Email Marketing solution for you? Explore 1297 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/76390/Keap/reviews

---

Keap

4.1 (1297)

[View alternatives](https://www.capterra.com/p/76390/Infusionsoft/alternatives/)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

* * *

Last updated March 13th, 2026

# Reviews of Keap

Ease of use

3.6

Customer Service

4.0

## Pros and Cons in Reviews

David V

Lead DeveloperInformation Technology and Services, 11 - 50 employeesUsed the software for: 6-12 months.

“Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.“

January 12, 2026

tW

toshia W

OwnerCosmetics, 2 - 10 employeesUsed the software for: I used a free trial.

“I sometimes wish for more customization options in reporting, and the mobile app doesn’t have all the desktop features, which can be frustrating when I'm on the go.“

October 19, 2024

SF

Sarah F

Community ManagerHospitality, 201 - 500 employeesUsed the software for: 6-12 months.

“I found Keap super handy for handle clients relations and marketing automations, which makes it a solid tool for businesses that want to keep all their client talks in one single place.“

July 21, 2025

RB

Ritu B

Computer FacilitatorPrimary/Secondary Education, 11 - 50 employeesUsed the software for: 6-12 months.

“It did not always scan for new leads immediately and I had to refresh or double click entries before a campaign was able to run.“

April 12, 2025

GB

Gerencia B

General ManagerTransportation/Trucking/Railroad, 51 - 200 employeesUsed the software for: 1-2 years.

“The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded within the deal.“

April 12, 2025

Jerry W

CEOMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years.

“Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.“

August 21, 2025

RL

Ruth L

Digital Marketing and Growth StrategistInformation Technology and Services, 11 - 50 employeesUsed the software for: 1-2 years.

“email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.“

December 25, 2025

JD

Jeremy D

Support Team LeaderPublishing, 2 - 10 employeesUsed the software for: More than 2 years.

“Features like spam detect help to make sure your emails don't accidentally contain something that could cause them to get lost or not delivered as you desire.“

February 19, 2025

## Showing most helpful reviews

Showing 1-25 of 1297 Reviews

Sort by:

Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

Dylan C.  
marketing  
Food & Beverages  
Used the software for: 1-2 years

### "Automations that facilitate processes"

October 18, 2024

5.0

The scheduling of appointments with clients makes it possible to have the follow-up of each client from the beginning, giving a good service and building good sales

Pros

Keap has been a guaranteed ally to automate activities that make potential clients have a perfect follow-up and value them more without leaving other clients behind, it helps to market products in a more professional way with marketing management that increases income and decreases workflows

Cons

The free trial they gave me did not have all the functions activated, they should enable everything to be able to manage all their tools from the beginning

Review Source

Response from Keap

November 7, 2024

Hello Dylan, Thank you for sharing your experience with Keap! We appreciate your feedback on the free trial. We understand the importance of exploring features, and your input will be helpful as we continue to refine our trial experience. Thank you for your thoughtful review and for choosing Keap to support your business success!

GV

Gert V.  
Board Member  
Fund-Raising  
Used the software for: 2+ years

### "You need patience until you have really programmed everything to your company's need."

June 16, 2025

5.0

Customer activities are processed and mapped. Processing and the interface to the backend are optimized. A faithful companion in everyday life.

Pros

There are extensive customization options and even larger data sets can be easily edited. A good overview is also provided.

Cons

The design is a bit outdated. Connectivity to other programs is difficult to achieve. Mobile apps are only possible to a limited extent.

Switched from

[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[HubSpot Sales Hub](https://www.capterra.com/p/214215/HubSpot-SalesHub/)

Nothing really motivated me to switch to Keap but I already like the mobile app more.

Review Source

Response from Keap

June 18, 2025

Hi Gert, Thank you for taking the time to share your experience with Keap. We really appreciate your honest feedback. We’re glad to hear you’re finding value in the customization options and data management features. It’s great to know Keap is serving as a reliable companion in your daily workflow. We also appreciate your notes on areas for improvement, especially around design, integrations, and mobile functionality. Thanks again for choosing Keap. We’re excited to keep supporting your business as it grows!

VR

Verified Reviewer  
CEO  
Marketing and Advertising  
Used the software for: 2+ years

### "Keap? Not worth keeping anymore !!!"

August 21, 2025

2.0

Way too much time on the support line for hit or miss solutions, and the ever increasing price for a product that is not keeping up feature wise for the price they are asking.

Pros

It has a nice looking interface, if that is a pro at this point, as there are way too many cons to be able to consider the UI/UX appearance as an advantage here.

Cons

Limited customization, and unreliable, the software is clearly very old hobbled together code that is not really able to keep up with its competitors

Review Source

Response from Keap

August 29, 2025

Thank you for taking the time to share your honest feedback. We’re truly sorry to hear about your experience and the frustrations you’ve encountered. While we’re glad you found the interface appealing, we understand that the challenges you mentioned outweigh that benefit, and that’s not the experience we want for our customers. Even if we weren’t the right fit for you, we sincerely wish you the best moving forward and continued success with your business.

RL

Ruth L.  
Digital Marketing and Growth Strategist  
Information Technology and Services  
Used the software for: 1-2 years

### "My Review Keap"

December 25, 2025

4.0

Pros

Keap is where I get the most value when managing leads and keeping follow-ups consistent. The automation flows save me from missing important touchpoints, and having CRM + email in one place keeps our marketing and sales aligned. When everything is set up properly, it feels like the tool works for you.

Cons

However, onboarding isn’t instant—you need time to arrange pipelines and tags so they match your workflow. Once past that step, it becomes much easier to maintain.

Review Source

VR

Verified Reviewer  
Marketing Director  
Telecommunications  
Used the software for: 2+ years

### "Excellent automation and search, limited templates "

May 30, 2025

4.0

Pretty good for the cost, and custom options. The UI doesn't look that modern, but it works well. Their integration team is good.

Pros

Super easy to setup. Excellent search and automation options for the price. Also was able to integrate our SMS api pretty easily and build an integration. Good developer support.

Cons

Template options aren't the greatest, and when you use your own HTML - once it sends, it gets corrupted with their code. So, you have to keep saving HTML emails externally and copy and pasting them back in.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)

Active campaign had very poor search options, and limited automation features

Review Source

Response from Keap

June 5, 2025

Thanks so much for sharing your feedback, we really appreciate it! We're glad to hear you're finding value in Keap and that our developer support has been helpful along the way. We also appreciate your note about the email templates and HTML editing. That’s great feedback, and we’ll be sure to pass it along to our product team as we work on improving the experience.

ES

Erik S.  
CEO  
Logistics and Supply Chain  
Used the software for: Less than 6 months

### "Keap Review"

July 27, 2025

4.0

Overall the Keap software is one of the most advance systems compared to others on the market today. The price comparison is a bit above average but for what you receive it is worthwhile.

Pros

I love the dedicated numbers to your team were they are able to receive and send calls and text and tracks in the keap system.

Cons

They have thousands of integrations but not of all the integrations into keap work. This is something that needs to be addressed before informing that you have a integration with that program and ensure it works well before announcing it.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Keap

They were not the cheapest but they had the most advanced features, there customer service was the best and the sales team was very helpful.

Switched from

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)

Needed a more advance system then what we were currently using with Zoho CRM.

Review Source

Response from Keap

August 29, 2025

Thank you so much for sharing your experience and for highlighting what you love about Keap, especially the dedicated numbers and communication tracking. We’re thrilled to hear that our advanced features, customer service, and sales team stood out and made a positive difference for you. We also truly appreciate your feedback about integrations. It means a lot that you chose Keap even with other options on the table, and we’re grateful to have you in the community. Wishing you continued success as you grow your business with Keap!

RD

Ruel D.  
Bookkeeper and Admin  
Recreational Facilities and Services  
Used the software for: 1-2 years

### "Great Tool for Small Business Growth, But With a Learning Curve"

November 8, 2024

4.0

My experience with Keap has been mostly positive. It's a solid tool for businesses aiming to automate their processes and centralize their customer interactions. After getting over the initial learning curve, I found it invaluable for managing customer relationships, automating marketing, and tracking leads.

Pros

Keap offers powerful automation tools that can streamline workflows, automate follow-ups, and enhance customer engagement. It’s a game-changer for small businesses looking to grow without needing to hire additional staff.

Cons

Keap’s interface can be challenging for beginners. Some features feel complex, and it may take a while to get comfortable using the platform, especially if you aren’t familiar with CRM software.

Alternatives considered

[ClickUp](https://www.capterra.com/p/158833/ClickUp/)

Reason for choosing Keap

Keap’s automation features are tailored to nurture leads, engage customers, and manage follow-ups, helping to streamline the entire customer journey. This automation is key for businesses looking to build relationships and improve conversions, whereas ClickUp is primarily focused on task and project tracking rather than customer engagement.

Review Source

Response from Keap

January 28, 2025

Hello Ruel, Thank you for your thoughtful review! We're so glad to hear that Keap has been a valuable tool for streamlining and automating your business. We’re always working to make the platform as user-friendly as possible. If you ever need support or resources, our team is here to help. We appreciate you choosing Keap and sharing your experience!

KK

Karyn K.  
Owner  
Education Management  
Used the software for: 2+ years

### "Great software that just needs some work on mobile stability"

October 10, 2024

4.0

In general my experience with Keap has been positive and I've absolutely loved their core functionality and features. I'd hope to see them focus more on stability for existing functionality rather than rushing to roll-out new features.

Pros

Keap has a multi-pronged approach to client management that makes tracking and maintaining client communication easy. From automated pipelines, to texting, to an easy tagging system that keeps email lists clean and organized, they give you everything you need run a small to mid-sized business. Their customer service has also been strong, especially if you join their online support platform.

Cons

Mobile app stability, especially on Android, is low. I often have to reinstall the app to fix issues with it crashing. This is a significant issue if I need to use my business line urgently. The app freezes up and then takes a 10-15mins to uninstall and reinstall.

Alternatives considered

[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)[Twilio](https://www.capterra.com/p/180158/Twilio-Communications-Platform/)

Reason for choosing Keap

Keap was superior in pricing and automation options compared to Twilio and Salesforce, while offering more client communication options/automation than MailChimp.

Review Source

Response from Keap

December 20, 2024

Hi Karyn Thank you for your feedback! We're glad you love Keap’s features and automation tools. We’re actively working on improvements to ensure a smoother experience, and appreciate your patience. Feel free to reach out to support if you need help—we’re here for you!

MT

Michele T.  
CEO, Founder  
Management Consulting  
Used the software for: 6-12 months

### "Keap - Stellar in All Ways"

October 29, 2024

5.0

Great! I especially like their workflow automations and how easy it is to create one. I also appreciate Keap's sincere desire to keep things simple while providing incredible functionality.

Pros

It's very intuitive for me and easy to use. I love the full functionality that does everything I need in a CRM. Their focus on customer satisfaction is unparalleled.

Cons

The dashboard is a little bit busy, though not a big concern.

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Keap

Keap offered the most functionality combined with the greatest ease of use and the platform can be added to/upgraded if needed.

Review Source

Response from Keap

December 20, 2024

Hello Michele, Thank you for your wonderful review! We're thrilled to hear that you find Keap intuitive and packed with the functionality you need. We’re always working to strike the right balance between simplicity and power, and your feedback inspires us to keep improving. Let us know if there’s anything else we can do to support you!

David V.  
Lead Developer  
Information Technology and Services  
Used the software for: 6-12 months

### "Powerful Tool That Can be Overly Complex"

January 12, 2026

4.0

I found it to be a powerful email marketing and outreach tool, but a little overly complicated for my use case at the time.

Pros

Keap is great for providing an all encompassing solution for customer outreach and management as well as email service for small and medium sized businesses.

Cons

The level of complexity that you can quickly get to with this software makes it easy to get in over your head and become frustrated with the processes they have available.

Review Source

BR

Bryan R.  
Marketing Director  
Hospitality  
Used the software for: 2+ years

### "Great for emails and newsletter creation!"

September 18, 2024

4.0

We use this consistently to manage our email marketing and newsletters.

Pros

Has a lot of extra functions, making it more than just a simple email platform

Cons

The pricing is getting to be on the higher side, compared to similar services

Alternatives considered

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/)

Reason for choosing Keap

Lower cost originally but now price is increasing

Review Source

Response from Keap

October 17, 2024

Hello Bryan, Thank you for taking the time to leave a review! We're happy to hear that you've discovered keap to be more than just a simple email platform. We appreciate the feedback surrounding price, our team is always working to add more value into our product and education offerings.

KR

Karen R.  
Owner  
Capital Markets  
Used the software for: 2+ years

### "Robust with many features, but too complex and too expensive for small businesses"

June 3, 2024

4.0

When we first were looking for a system 14 years ago, the were the best, less expensive than Sales Force and were really geared for online sales and digital marketing... Creating a product, having an optin landing page, and an email marketing system. Unfortunately from the start, we over did it because we got very little guidance on the best practices for setting up for our business so we turned on every bell and whistle and created an operational night mare. We got better at turning things off, but then over time as they changed features our grandfathered in ways of doing things got messed up and no longer supported. And the price kept going up. For a while they honored our original price as a legacy customer but no more. Over $300 a month, not based on numbers in the database or emails sent. I held on to it for the longest time because I had nearly 20K contacts accumulated over that period of time, and could look up someone by industry and or where I met them or what area of the country they were in because I was traveling there. But then they started to limit my ability to send emails to my current prospects because of all the 'old' emails I had in my system. I had no choice but export and delete 15K contacts. And as my business changed the complex forms that had been such a golden ticket to my business, weren't necessary. Their wordpress plugin used to work great, even though you could not modify the visual effect of the optin box without programming, at least it connected into the database, until it did not. final straw was when I showed I had over 100K people visit the form yet none completed the name / email simple form... couln't figure it out... it was because it wasn't connected correctly and there was no way to get support from Keap. And the developer of the plugin responded to me... use another tool. They used to be called Confusion-Soft by the users. Always wondered if they changed their company name just to get out from under the negative nick name. I have enjoyed using their campaign management tool and their AI tools, and am not looking forward to learning a new system but with their latest increase in price, limits on how I can use their contact management system, and lack of ability to integrate with my website, I have no choice but to switch to Hubspot or HighLevel.

Pros

Their support is top notch. They are easy to get access too and usually not much of a wait. Great training library and easy to find videos for how to. Visualization for how a campaign will lay out and connecting the sequences. Their integration of ai tools to help with sales letters and landing pages and offers Large database of tools and partners, but not monitored to see if they actually work or are still supported and support staff can't help even when the tool is recommended by keap -- like to add your optin box and contact form to wordpress.

Cons

The COST. The minimum system if for 5 users and is pretty pricy. They have a great set of tools that can really work well for a digital products company and managing the sales funnel process, but it isn't suited for straight customer AND relationship management because if you maintain contacts for relationship purchases and historic reference, you can't just make them inactive. So the system acts like the minority report and in case you might accidently send emails to old contacts it stops your ability to send current prospects emails until you delete old records. and old records to them are 4 months... if they haven't received an email in 4 months, opened one in 6 months they are OLD and limit your deliverablity. Only option is to delete or manually go in and remove every email in the primary so it is empty, even if you have coded as not.marketable.

Reason for choosing Keap

at that time, cost and it was all in one bundled. It integrated with gmail and gmail calendar for a while and it was easy to add contacts on the fly with their mobile app. That has all gone away and now they are designed for bigger businesses with sales reps and marketing/content creators, not just sole proprietor digital marketers.

Switched from

[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)

We were using mulitple systems --- a forms tools, constant contact, and act database and wanted one tool for managing it all without exporting and importing...that was over 14 years ago when it was called infusionsoft.

Review Source

Response from Keap

July 8, 2024

Hi Karen, Thank you for sharing your experience and feedback. We’re glad to hear that you’ve appreciated our support, training library, and campaign visualization tools. We’ll take your comments into consideration as we work on improving our offerings. We appreciate your long-term support and wish you the best.

MS

Millicent S.  
Procurement Officer  
Public Relations and Communications  
Used the software for: 2+ years

### "Exemplary customization with far-reaching implications "

May 15, 2024

4.0

Easy to use. Streamlining service delivery, marketing and sales processes all in one.

Pros

Customization gives this tool the capability to adapt and integrate with existing software. It incorporates desktop productivity tools. Sales forecasting and automation saves us time and energy on repetitive tasks. Keap has raised our metric for success by matching our efforts with digital forecasting. Brings great Sales analytics skills. Reporting and dashboard have helped us view statistics in a highly visual and engaging perspective.

Cons

On top of being a little expensive, the support team is quite slow. Something should be done on the cost and reliability of the customer support team.

Switched from

[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)

Automation was not fully implementable. This made it boring for repetitive data entry.

Review Source

Response from Keap

July 8, 2024

Hello Millicent, Thank you for your review! We're thrilled to hear that Keap positively impacted your workflow and that you find our sales forecasting, reporting, and dashboard tools helpful. Thanks again for choosing Keap!

MR

Martin R.  
Managing Partner  
Professional Training & Coaching  
Used the software for: Less than 6 months

### "I've never felt so uncared for as a customer"

May 25, 2021

3.0

After 3-4 months of use, I want out. All because of the complete lack of customer service and support. I had high hopes for Keap, not gonna lie. Several other businesses in our industry has been using Infusionsoft (not to be confused with the other Keap offerings), and so it looked as if Keap could be of tremendous value and replace the handful of systems we used previously, allowing us to centralize our customer engagement around one platform. The migration of our other assets to Keap took a little longer than the max allotted time Keap had promised, and when it did come back it wasn't done. No updates on the progress, nothing of that sort to let your customers know how things are going. And no response from the person in charge a month after "I absolutely plan on looking into this and rectifying any and all issues." He may absolutely plan on doing it, maybe in 2022 but I wouldn't know since he's not responding, and the two customer success managers assigned to me aren't as well. I had a call with the first customer success manager who seemed awesome, only to be replaced with someone who keeps saying he will call me and email me back. No calls, no emails, no direc responses to emails. A great platform - mostly - where you can't get Ecommerce unless you opt in for the legacy version of the service, losing all your sales pipelines and deals data, with an excellent marketing automation engine, but terrible email and landing page builders, and atrocious support.

Pros

First I want to give credit where credit is due - Keap is an absolute monster in terms of features and the level of detail in which you can build automations and customer engagements. With well over a decade having started as Infusionsoft, there's plenty of complex structuring and intricate details that you have at your fingertips. Keap also offers the necessary parts of a complete customer lifecycle management, like sales pipelines and fairly solid contact views, although not as detailed as the HubSpot CRM for example. The onboarding experience was great and I worked with an expert who knew Keap inside out, and without it, the learning process would have been extremely steep I feel. However, Keap has custom fields and forms that you can use to tag and tie data to customers with, which makes it very powerful and offers excellent customization features, something I find very valuable to meet our business needs, versus being boxed in, in a one-size-fits-all contact view.

Cons

While the strength of Keap is its richness in detail with which you can create various engagements and automations, it's also overwhelming in the beginning to wrap yourself around that part. They could do a better job of integrating their knowledgebase inside the app to give relevant sources of information. Missing systems prompts and UI flaws. There are some issues with the UI that are counter-productive, like the search field at the top of the dashboard only being limited to search for contacts, instead of the entire dashboard. Similarly, when you create a contact you have three options to tag them with; lead/client/other. If you don't mark the contact with any of these and click 'Save', you'll never find out that it's required to select one, no prompts. And they can't be edited, and you can't add additional options for reasons unknown. The landing page and email builders are just outright bad. With so many builders out on the market, and with it being such a central part of marketing, it's surprising that the builder is so immature. The focus has been on building out the marketing automation of Keap, and the builders are feeling the lack of love. We wanted to shift our need of having to use Instapage as part of our marketing stack, but with the builder being so darn bad, I may need to keep it, which for us means Keap is less value for money. Email and landing page templates are sorely lacking. No Ecommerce available for Max, only through the legacy version.

Alternatives considered

[Ontraport](https://www.capterra.com/p/220784/Ontraport/)

Reason for choosing Keap

Keap looked to be more mature and is widely used in our industry as the platform of choice.

Switched from

[HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Instapage](https://www.capterra.com/p/141695/Instapage/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

We wanted to build our CRM and marketing tools around a single platform instead of a handful of them.

Review Source

VR

Verified Reviewer  
IT Consultant  
Real Estate  
Used the software for: 2+ years

### "Very good workflow automation but lacks many basic features"

July 13, 2023

3.0

Pros

The campaign builder is incredible. If you're creative enough and know how to use the software (takes time) you can automate ANYTHING for your marketing strategies. One thing that doesn't get much attention is the Actionsets module. It's a legacy tool in the system but man does it do a lot! Actionsets expand all possibilities but are very hard to manage.It requires a lot of third-party softwares for most campaigns, especially the integration ones such as PlusThis, Zapier, LeadsBridge.

Cons

The Email Broadcasts interface should offer more options to customize the marketing emails. Right now it does enough but there's so much more it needs. I often have to add my own code to the email to make things look a certain way.The Legacy Email Templates deserve a little upgrade too, the interface looks very 2000s and often breaks the formatting if you don't know how to use it.

Alternatives considered

[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/)[Pipedrive](https://www.capterra.com/p/132666/Pipedrive/)[Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/)

Reason for choosing Keap

Infusionsoft offers all the automation we need and with a good drag-n-drop interface. You don't need to code anything and there are so many third-party plugins to make it even better

Switched from

[Zendesk Sell](https://www.capterra.com/p/199865/Zendesk-Sell/)

Zendesk Sell (at the time it was called Base) didn't offer enough automation functions, the email marketing used our own email server and costed pretty much the same. Infusionsoft expanded our world of possibilities and as of now I don't we'll ever switch to another CRM/Marketing Automation system

Review Source

Response from Keap

August 10, 2023

Thank you for taking the time to leave us a review. We're glad you enjoy the Campaign Builder and Action Sets. We appreciate your feedback regarding our Email Broadcast interface. We are working to add more updates to it, some of which should be out soon!

GB

Gerencia B.  
General Manager  
Transportation/Trucking/Railroad  
Used the software for: 1-2 years

### "Great sales automation platform for my growing team"

April 12, 2025

4.0

Pros

For tracking of the deals I followed Keap’s pipeline management functionalities throughout end to end. The automatic status updates with the team helped task coordination while the integration with email meant all client correspondence was recorded within the deal.

Cons

The main reason why I can say that some follow-ups did not take place was due to inadequate alerts. For the required sales-oriented system the task alert mechanism can use an improved level of reliability both in the desktop and mobile versions.

Review Source

Response from Keap

April 16, 2025

Hi Gerencia, Thank you for the kind words and for sharing how Keap’s pipeline and email integration have supported your team’s coordination and deal tracking! We love hearing how it’s helping your business grow! We also appreciate your honest feedback about the task alert functionality. Feedback like this helps us improve. Thanks again for taking the time to leave a review and for being part of the Keap community!

VR

Verified Reviewer  
owner  
Retail  
Used the software for: Less than 6 months

### "Keap is worth keeping"

July 16, 2024

2.0

Pros

It was easy enough to adapt to, however some elements take some time to learn. Will take time to onboard your staff, but may be worth it.

Cons

Not an intuitive design. There are cleaner alternatives.

Review Source

Response from Keap

July 25, 2024

We're happy to hear you find Keap worth keeping! We appreciate the feedback on design, we have some exciting updates planned and can't wait to show everyone. Keep an eye on our events page to check out our Product Update Livestream: https://keap.com/resources/small-business-events

NM

Nzole M.  
Junior researcher  
Education Management  
Used the software for: 1-2 years

### "Scalable marketing solution "

April 8, 2024

5.0

Pros

I like the scalability that comes with the tool which makes it possible to automate marketing campaigns.

Cons

The tool is a bit costly compared to other tools with the same capability

Review Source

Response from Keap

April 15, 2024

Hello Nzole, Thank you for taking the time to leave a review. We love to hear that you find Keap to be scaleable and are using it to automate marketing campaigns. We appreciate your feedback on cost. Our team is always working to add more value to the software.

Matthew G.  
Owner  
Marketing and Advertising  
Used the software for: 2+ years

### "Keap Can Work"

June 12, 2023

3.0

Keap makes it easy to sell products and services and deliver communication to customers and prospects. Overall, I've had a good experience with Keap.

Pros

Keap's tag-based system is powerful and they've created a platform built around marketing automation. The campaign builder is a workhorse with unlimited potential for many small businesses.

Cons

Keap is difficult to use and is not as advanced as other modern tools. There are multiple hacks and other paid tools you have to learn and deploy to cobble the system together.

Review Source

Response from Keap

June 27, 2023

Hi Matthew, Thank you for taking the time to share your feedback about Keap. Thank you for your positive comments about our tagging and the marketing automation capabilities it offers. We're glad to hear that you find the campaign builder to be a valuable tool. Thank you for the feedback surrounding ease of use and advancement. We are constantly working to improve our platform and the training resources surrounding it. We'll go ahead and pass the feedback along to our team on your behalf.

NM

Nikita M.  
Group Head - Customer Success  
Retail  
Used the software for: 2+ years

### "Top- notch support and CRM program"

November 8, 2023

4.0

Keap is always our primary customers r/p management tool and stores all sales data and marketing data.

Pros

The automation tool helps me to grow,Run and scale our business and also not forgetting the capabilities to create systems as an owner not leaving behind the availability to able to import my client list.

Cons

It’s very hard to observe the past record of transformations in company contacts list, documentation and subscriptions.

Review Source

Response from Keap

November 14, 2023

Hello Nikita, We appreciate you taking the time to leave us a review! We love hearing that automation is helping you grow, run, and scale your business!

Vincent Po B.  
Managing Director & Global Chief Marketing & Technology Officer  
Information Services  
Used the software for: 2+ years

### "We were a loyal IS customer for 10 years until..."

November 2, 2018

4.0

Product is fine, but management, support and client service leaves a lot to be desired.

Pros

The product itself is very useful and good. While there are no "perfect" automation apps on the market that fulfill all our requirements, IS did a relatively good job of it. They've been pushing lots of regular updates which is good, but doesn't make up for what I'll describe in the Cons section.

Cons

Many other automation apps have built-in features that are very useful, but Infusionsoft requires a LOT of 3rd party apps (which adds on a lot of costs for a small business) to do a lot of things other apps have out of the box. As mentioned, I understand no app on the market is 100% perfect and the other apps have their own deficiencies. The worst part of Infusionsoft is not the product itself (the product is relatively good) but it's the entire management and customer support that is problematic. Often times, chat support (while friendly & quick), is not very familiar with the IS product. Often times, it's the we the customers who know more than they do. Finally, as mentioned, we were with IS for 10yrs and then they decided to raise our price by 400% giving us only 30 days notice via email (and a poorly written one). This has caused a furor amongst long-time clients & resulted in a large exodus of long-time clients. Apparently the new management didn't really care, despite many of thus believed we were grand-fathered into our original plans. All in all, many of us felt it was poorly handled by management and that's why we left them after ten years, despite the pain of migrating to a new platform. They are trying to expand globally but IS is still not really setup to work internationally. We were probably one of the first companies in Asia to use them and they completely ignored our feedback or even show any interest us when we attended a live seminar with them.

Review Source

Rachel C.  
Marketing Consultant/ Founder  
  
Used the software for: 2+ years

### "I used to be a huge supporter but the company has gone downhill! Problems are becoming to much!"

February 6, 2018

3.0

Not really going to give you what some of the big CRMs offer, so don't expect that, but it does let you do the emails in HTML format for broadcast emails and track open rates, it also lets you do anything you build the campaign for with the right add-ons from other companies. You will definitely need plus this if you want to send text messages. Also be aware that the email marketing is severely limited because of the spam filters being set so high even when someone signs up for contact online.

Pros

I really like the way campaigns operate and that you can install forms directly into the website. It is something where you get what you pay for and it shows. While they offer a way to get things done it is not always the easiest or smartest way. There are usually ways to work around issues but not direct solutions.

Cons

What I have found is that there are real problems with integrations and each update seems to cause added glitches. The whole identifying that we have permission to respond to someone who contacts us online is a giant pain. I know that they don't want to assist spammers but they are making it harder for us to respond. Often we have to go in and send out a confirmation email to someone in order to put them into an appointment reminder campaign. Which is absolutely ridiculous. If they have an appointment we are not spamming them. The other issues are the integrations that they blame the party trying to integrate with and they offer ZERO assistance on their end. They make you go find developers instead of having people on staff who could charge per integration. It is annoying and makes integrating much harder than it should be! Also even using Zapier we have had issues with integrating, It causes multiples of contacts to be sent and then it causes the problems with making it work correctly to the point we just disconnected!

Review Source

Kavindu Githsara K.  
Technical System Specialist  
E-Learning  
Used the software for: 2+ years

### "Well Established Online CRM Platform with Marketing Tools "

October 7, 2022

5.0

We used keap to manage our customers database. we did email marketing, lead generation , internal forms, email templates and automate campaigns and more. I'm happy to tell you, even we can find lots of cheap CRM systems out there, Keap is the best and it's worth for money. because, everyday they are trying to give us the best experience. we got recurring updates with lots of new features. One more thing to mention. There customer support was very helpful for our staff when they onboarding. Not only for staff but for admin too. timely support is given by them. I would like to recommend Keap CRM for any business out there. go ahead without any hesitation. At first it will be hard to adopt a new system. but when it comes to Keap, They will help you to get there without any troubles.

Pros

This system has everything that needs for a business for up and running. Even for a startup business also able to adopt this system to their workplace very easily. The best feature that i saw is Email Automation. As a admin i was able to create and schedule lots of email campaigns for our customers. it is very easy and straight forward. Campaign builder interface is very user friendly. even my non computer literacy people also can build and automate an process within few minutes. It provides lots of integration options with third party applications. Also It provides lots of tools to manage our marketing procedures.

Cons

Nothing to complain but i would like to mention that there should be more tutorials/guides and onboarding trainings for users.

Review Source

Response from Keap

October 13, 2022

Hi Kavindu, Thank you so much for taking the time to leave a review! I'm glad to hear that Keap's feature set has met many of your business needs and our support team helped you integrate it seamlessly into your business.

Carlos Eduardo D.  
Digital Marketing Specialist  
Hospital & Health Care  
Used the software for: 6-12 months

### "Keap revolutionized the CRM market"

January 27, 2023

5.0

Keap helps us to solve problems of any kind in our company, giving us the ability to be 24/7 with our customers, this being one of the great benefits that Keap gives us. We have been able to capture customers through Keap saving a lot of time since they are filtered by departments. Keap takes the form of collecting many types of inquiries on our website allowing self booking and self payment.

Pros

Keap has been one of the first in the market to innovate the CRM product. It has allowed us to have a single source of leads worthy of giving any company competition, having all the notes in order, active follow-up, information gathering and time saving through simple automation using Keap. The ability to create marketing campaigns is impressive, the sales funnel grows bigger and bigger and the rewards keep coming. Keap has adapted to our business quickly and concisely. This platform has given us the tool to automate sales processes, customer acquisition marketing, sales pipelines and mainly internal and external lead capture. Keap is recommended to use for front-end marketing, although it has certain flaws with the back-end in general it is recommended to use it.

Cons

Keap lacks flexibility in the appointment feature, the way it is set up for availability needs to be improved so that the customer can set it up from any remote computer. The text messaging service is not yet active in some regions and the Business Line needs to be enabled for the majority of users who have contracted the service.

Review Source

Response from Keap

March 7, 2023

Hello Carlos, Thank you for taking the time to leave a review! We're glad to hear that Keap has been able to make a difference in your business. We are working on extending our phone line out to further territories. We will also leave feedback on your behalf regarding Appointment settings.

TA

Todd A.  
Owner  
Transportation/Trucking/Railroad  
Used the software for: 6-12 months

### "Keap Falls Well Short of Expectations"

December 29, 2023

1.0

Pros

I had high hopes for Keap, considering its promising concept, but my experience with the software has been far from satisfactory. The numerous bugs plaguing the system make it a frustrating and unreliable tool for managing contacts and communication. The most glaring issue lies in the phone and text features, which seem to have a mind of their own. More often than not, they simply don't work at all, leaving me in the dark when it comes to crucial communications. This inconsistency is not only inconvenient but also undermines the very purpose of the software. To add insult to injury, the mobile app performance is even worse than the desktop version, making on-the-go management a nightmare. It's disheartening to see such a lack of attention to the mobile user experience, especially in an era where mobile functionality is essential.

Cons

Customer service is another major letdown. My attempts to seek help have been met with abysmal response times, and when I do finally hear back, the quality of support leaves much to be desired. I've resorted to contacting my assigned representative, \[sensitive content hidden\], and his manager, \[sensitive content hidden\], but their responsiveness has been shockingly slow. Waiting weeks for a reply is simply unacceptable, and when I do get a response, it's clear that the customer service team is still grappling with the basics. In conclusion, while Keap may have a promising concept, the execution falls flat due to persistent bugs, unreliable communication features, a poorly designed mobile app, and a customer service experience that can only be described as abysmal. I would strongly caution anyone considering this software to explore alternative options with a more reliable track record and a commitment to customer satisfaction.

Review Source

Response from Keap

January 2, 2024

Hello Todd, Your feedback is immensely appreciated. We sincerely apologize for the challenges you've faced with Keap. Your experience does not reflect the standards we strive to maintain. Your input is invaluable in our journey toward providing a seamless and satisfying experience for all our users. Please accept our apologies for the inconvenience caused. If you are open to it, please reach out to socialsupport@keap.com so that we can look into your concerns further. Thank you.

Similar Products

Featured