# mParticle Analytics Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about mParticle Analytics Software - reviews, pricing plans, popular comparisons to other Business Intelligence products and more. Source: https://www.capterra.com/p/76555/Indicative --- # mParticle Analytics Software Review 2026: Features, Integrations, Pros & Cons Last updated on March 13, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider’s website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) mParticle Analytics ## What is mParticle Analytics? Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicatives free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform! ## What is mParticle Analytics used for? [Mobile Analytics](https://www.capterra.com/mobile-analytics-software/)[Business Intelligence](https://www.capterra.com/business-intelligence-software/)[Product Management](https://www.capterra.com/product-management-software/) Top alternative Featured Overall rating Based on 32 user reviews Reviews sentiment Positive 94% Neutral 6% Negative 0% Starting price $950 Per Feature, Per Month Free trial available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for mParticle Analytics?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://www.mparticle.com/&name=mParticle Analytics) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### mParticle Analytics 4.5 (32) VS. [4.7 (260)](https://www.capterra.com/p/150695/Lucky-Orange/reviews/) Starting Price $950 Per Feature, Per Month Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.0 (32) Ease Of Use 4.6 (42) Value For Money 4.4 (17) Value For Money 4.6 (30) Customer Service 4.6 (21) Customer Service 4.7 (25) ## mParticle Analytics alternatives Highest Rated [5.0 (3)](https://www.capterra.com/p/239899/Reaktion/#reviews) Starting price $75.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 100% of reviewers rated it above 4 stars [Heap](https://www.capterra.com/p/147216/Heap/) [4.5 (42)](https://www.capterra.com/p/147216/Heap/reviews/) Starting price $24000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 95% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/147216/Heap/) [Smartlook](https://www.capterra.com/p/164713/Smartlook/) [4.7 (136)](https://www.capterra.com/p/164713/Smartlook/reviews/) Starting price $55.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/164713/Smartlook/) [Looker](https://www.capterra.com/p/169053/Looker/) [4.5 (282)](https://www.capterra.com/p/169053/Looker/reviews/) Starting price $2000.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/169053/Looker/) ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. A/B Testing Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Ad hoc Reporting Generate one-off reports that meet information requirements API Application programming interface that allows for integration with other systems/databases Behavior Tracking Track visitors'/audience's responses across web pages and other optimized content Benchmarking Compare key metrics for the business against prominent players in the industry Campaign Management Create a collection of marketing actions to complete specific goals and plan and analyze campaign results mParticle Analytics 36 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Generate one-off reports that meet information requirements Application programming interface that allows for integration with other systems/databases Track visitors'/audience's responses across web pages and other optimized content Compare key metrics for the business against prominent players in the industry Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Analytics that breaks the data in a data set into related groups/categories. Provides a channel for team members to share media files, communicate, and work together Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Visualize and analyze customer experience across all touchpoints and channels Process of dividing customers into groups based on common characteristics Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Connect to big data sources Import and export data to and from software applications Assemble applications and processes by dragging over and arranging pre-built components Tracks metrics that provide insight into how a user interacts with any interface or product Method of analysis that visualizes the series of events that lead towards a defined goal. Track user activities and events within an application. Quantifiable metrics to track objectives, gauge milestones, and evaluate the success of a particular activity A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Evaluate the degree to which business operations bring monetary gains Share pre-configured sets of data organized and presented in a specific manner with the organization Trigger clickable pop-up messages Measures the retention rate and satisfaction of customers. Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Visual representation of performance data, enabling users to monitor progress, identify trends, and make data-driven decisions Securely stores data to prevent data loss or breaches Access, combine, transform, and store data without the help of an IT department Allow users to access multiple services after entering their login credentials once At a high level, visualize a preferred outcome, define goals and identify specific steps to achieve them Set up connections to third-party platforms to improve business processes Visually identify direction of development and areas that require attention Interact with data visualization elements, such as charts and graphs, to drill down into data Get Advice We can help you find the software with the features you need. Features 4.3 (32) 4.3 Based on 32 reviews ## Pricing Value for money 4.4 (17) Free Trial Free Version Basic $950.00 Per Feature,Per Month Value for money 4.4 (17) 4.4 Based on 17 reviews ## Integrations [ Google Analytics 360](https://www.capterra.com/p/177042/Google-Analytics/)[ Stripe](https://www.capterra.com/p/123889/Stripe/)[ Google Cloud](https://www.capterra.com/p/268690/Google-Cloud-Platform/)[ Firebase](https://www.capterra.com/p/160941/Firebase/)[ Segment](https://www.capterra.com/p/150621/Segment/)[ Snowplow BDP](https://www.capterra.com/p/186343/Snowplow-Insights/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.6 (21) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.6 (21) 4.6 Based on 21 reviews ## User reviews Overall rating 4.5 Based on 32 reviews Filter by rating 5(18) 4(12) 3(2) 2(0) 1(0) Mentioned topic Sorted by most recent GC Gloria C. Product Manager Information Technology and Services ### "Great intuitive analytics tool" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 October 15, 2019 Overall very happy with Indicative and its customer support. BI tools can be the cause of a lot of frustration for people like me who need to pull data constantly, but Indicative makes it easy with their interface. Pros The drag and drop function with immediate visual updates makes running queries easier to figure out. I don't have to know the intricacies of the relational databases that power the data behind the scenes. Cons Sometimes the queries have too many results which either take up too much time to run or end up crashing the system entirely. Wish I could have some insight into whether this happens before I wait as long as I do to see it. Switched from [Keen IO](https://www.capterra.com/p/174027/Keen-IO/) Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thanks for your review, Gloria! Indicative has a simple interface to make querying easy for non-technical users- no SQL or coding knowledge needed! We've also reduced our query error rate to <1%. If you're having difficulty running a query, please contact support@indicative.com VA Venkat A. QA Manager Health, Wellness and Fitness ### "Behavioral Analytics Tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 7/10 August 6, 2019 Pros Ease in use, can be used by product, QA, tech, marketing and other teams. Cons Some queries take too long, need more optimizations Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thanks for your review, Venkat! The average query time in Indicative is now 8 seconds. Queries with many rows, complex filtering and grouping settings, or long date ranges will require a longer computing time. Shubham S. Associate Business Analyst Computer Software ### "Indicative software reviews " 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 July 25, 2019 Pros This is the best software for the business analyst or a project manager as it is very helpful for them to understand the customer and their requirements. It's best thing is it provides a free plan as well for initial learning and it's interface is very attractive and easy to understand. Cons Overall this software is best but they can add some functionalities for example automatic updating data / calculation of data. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thank you Shubham. For more advanced types of analytics, consider Indicative's Pro or Enterprise plans. SR Sam R. Sales Operations Manager Computer Software ### "Indicative Review" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 July 1, 2019 Pros Indicative is useful for looking at trends over time and we're able to pull in many different data sources and gather them in one place. Cons Indicative is limited in ways to look at data. The ease of use is not great. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thank you for your feedback, Sam. It's true that users with a deep understanding of the underlying data will find Indicative easier to use. We also offer more than 10 chart types across our 4 primary tools. AU Anonymous User Product Owner Information Technology and Services ### "Useful software if you devote the time" 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 June 25, 2019 Pros It really helps to get to know better your users' behaviour and supports the strategic decisions in the business life. The support pages are really helpful and if you contact the support they're answering quite fast as well. Cons It's not intuitive. You really have to devote the time to learn all of it's features, if you really wish to explore the software. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Like any tool, especially in analytics, there is a learning curve associated with Indicative's 4 tool types. I recommend accessing the self-service tutorials, available in the Demo environment, to accelerate learning. Pranav S. Growth Manager Financial Services ### "Great value for money, beats Amplitude anyday" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 9/10 June 24, 2019 Pros Very user friendly. The right amount of features are present that would solve most of the analytical requirement for a product/growth team Cons Certain edge cases are not covered. For example if you want to see the funnel rates week over week or on a daily level, you have to manually change the date range for every data point that you need. Switched from [Amplitude](https://www.capterra.com/p/158741/Amplitude/) Cost Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thanks, Pranav! Please send your additional use cases to support@indicative.com. We're always seeking new ways to improve our product and we're especially responsive to customer feedback. RV Ramkumar V. Founder Sports ### "The most generous behavioural analytics platform out there" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 24, 2019 Beyond excellent. I will definitely go pro and stick with them if I become big enough to afford it. Pros The free plan is great. It is by far the most generous free plan out there. As a startup, that is currently bootstrapped, not having to shell out big bucks while getting the kind of insights about user behaviour has been mind blowing. Our new feature developments have been spot on and we are able to understand where users are struggling, what features they like etc. It is like I have a super power in my hands. The features are good and are constantly improving. In the last 3 months, I have seen the platform become a lot better. Cons 1\. I think the funnels can be improved to support multiple steps/ branches better. For example, we have two different flows (one for new users and one for more experienced users) and there is no way to see both of these at once. 2. There are too many marketing email campaigns. It is a bit overwhelming. I genuinely wanted to provide feedback because they are being so generous, but there are just too many IMO. So, I end up skipping most of their emails/ announcements. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 I'm glad to hear that you enjoy our Free plan, Ramkumar! Also, sorry about the emails! Based on your feedback, we reviewed and refined our email outreach to simplify the customer experience on our Free plan. We hope you enjoy! IS Ivan S. Data Analyst Computer Software ### "Indicative at Prezi" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 7/10 June 18, 2019 Pros Fast: Crunching some demanding funnel query can be faster and effective in Indicative Accessible: Once got the grasp of the key reports, it is pretty intuitive for a non data technical person to self serve and answer his/her questions with Indicative Flexible: We are using it also for AB testing evaluation. It is a bit of a stretch and we don't have (of course) significance calculators. But we made it happen (with some gimmicks) for quickly checking test results Cons Interface: Sometimes it is a bit cumbersome to modify/copy a modified funnel into a dashboard. Or to copy a report from a dashboard to another Feature: A few which I believe are useful are missing: - batch modifications of multiple funnels - concept of "session time spent": E.g. " How much time did user performing a specific set of action spent afterwards?" - Exploratory capabilities: (e.g."I have no clue what happens after a step, can Indicative show me?" The last one can be addressed with some tricks... Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thanks for the review, Ivan! In recent months, we cleaned up our interface with a focus on ease of use. We're also releasing a "Journeys" tool soon, which will begin to shift Indicative from a toolset for hypothesis-testing toward more exploratory analytics. Zhenya V. Marketer Information Technology and Services ### "Like a value that Indicative brings" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 June 18, 2019 Pros Its customization and cover of needs for SAAS business. Cons Poor UI/UX, sometimes it's hard to use it. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Hi Zhenya, I hope you've been able to try Indicative since we released a new user interface in April 2020. We incorporated customer feedback to make our tools more intuitive and easier to understand. RB Rohit B. Product Designer Consumer Services ### "Indicative is a great tool" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 0.0 0.0 Likelihood to Recommend 8/10 June 18, 2019 Its really easy to fetch data from the tool and presentation of data is better than any other tool available. Pros Like all the features available for the gathering the data. Cons Nothing as such, Liking the tool so far. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. Response from Vendor January 2, 2021 Thanks for the review, Rohit! [View all Reviews](https://www.capterra.com/p/76555/mParticle-Analytics/reviews/) Independent research methodology Capterra's researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. [Learn more](https://www.capterra.com/resources/proprietary-data-research/) How Capterra verifies reviews Capterra carefully verified over 2.5 million+ reviews to bring you authentic software experiences from real users. Our human moderators verify that reviewers are real people and that reviews are authentic. They use leading tech to analyze text quality and to detect plagiarism and generative AI. [Learn more](https://www.capterra.com/resources/how-we-verify-reviews/) How Capterra ensures transparency Capterra lists all providers across its website—not just those that pay us—so that users can make informed purchase decisions. Capterra is free for users. Software providers pay us for sponsored profiles to receive web traffic and sales opportunities. Sponsored profiles include a link-out icon that takes users to the provider's website. [Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/)