Who Uses This Software?

Businesses with a high level of ongoing customer engagement including both B2B and B2C customers.


Average Ratings

19 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 5 / 5
    Customer Service

Product Details

  • Starting Price
    $950.00/month
  • Free Version
    Yes
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • Indicative Software
  • www.indicative.com
  • Founded 2013
  • United States

About Indicative

Marketers, product managers, and business analysts use Indicative to optimize customer conversion, engagement, and retention. Indicative connects to all your customer data sources, synthesizes them into a into a complete view of behavior, and gives you the actionable insights you need to grow your customer base and build great products. Indicatives free plan offers up to 1 Billion user actions per month and complete access to the robust behavioral analytics platform!


Indicative Features

  • Ad hoc Analysis
  • Ad hoc Query
  • Ad Hoc Reports
  • Benchmarking
  • Budgeting & Forecasting
  • Dashboard
  • Data Analysis
  • Data Visualization
  • Key Performance Indicators
  • OLAP
  • Performance Metrics
  • Predictive Analytics
  • Profitability Analysis
  • Strategic Planning
  • Trend / Problem Indicators
  • A/B Testing
  • Campaign Management
  • Channel Attribution
  • Customer Journey Mapping
  • Dashboard
  • Performance Metrics
  • Predictive Analytics
  • ROI Tracking
  • Social Media Metrics
  • Website Analytics
  • A/B Testing
  • Channel Attribution
  • Cohort Analysis
  • Funnel Analysis
  • In-App Events Tracking
  • Push Notifications
  • Retention Tracking
  • Revenue Tracking
  • Uninstall Tracking
  • Campaign Management
  • Conversion Tracking
  • Goal Tracking
  • Keyword Tracking
  • Multiple Site Management
  • Pageview Tracking
  • Referral Source Tracking
  • Site Search Tracking
  • Time on Site Tracking
  • User Interaction Tracking

Indicative Reviews Recently Reviewed!


This has been a great tool for me to track different campaigns, email records, etc. Multi-functional

Dec 19, 2017
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The interface is really beautiful and it is extremely versatile to use. While I am not as well-rounded on the platform as I'd like to be yet (I'm working on it) I have done a walk through with some Indicative team members and the features are really useful. This has become a great tool that I use to communicate with our clients re: the success of our work with them and to further understand consumer patterns and other things.

Cons: As a *relatively* new user, I'm not always sure how things function. I understand that our "events" were built by our product/engineering team so sometimes I'm not entirely sure what type of data I'm pulling from those. I do think it would be nice if there were a little more guidance when I'm looking for particular information, for example, if I'm using the segmentation tool, I'm not always sure if I should be using where/by or each... etc. etc. It makes sense when I ask other coworkers but it would be nice if I could hover over those options and get a little explanation, use case, or something similar. Just a bit of a learning curve.

Overall: Easy to store common events, segments, etc. that I track and refer to them regularly for clients.

Powerful behavioral analytics in a simple to use product

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: - The drag and drop reporting interface makes it very easy for anyone in the team to build complex queries for analysis.

- The dashboards provide a very quick way to keep track of growth KPIs.

- You can setup multidimensional funnels to analyse your customer journey.

- The price: they now offer 1 billion events free per month, which is effectively an unlimited usage rate for the majority of companies.

Cons: In the past I ran into a couple of occasions where the tool slowed down somewhat while I was building complex queries, although this hasn't happened recently.

Overall: Indicative has made it easy for our team to track customer usage of our product and our essential growth KPIs. On the few occasions I've needed to contact support they've always answered my questions quickly.

Indicative is a fantastic resource to help us visualize our data and tell great stories.

Jan 05, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.

Cons: The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.

Overall: We can easily visualize our data.

Capterra loader

One of the only softwares who can provide a clear customer journey visualization

Aug 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.

Cons: It's still not 100% out of beta. But so far, it is exactly what they advertise.

Overall: The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.

Great Multi-Platform Review

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: Its a relatively easy to use UI that overlaid over all of our data. Indicative provided us the tools to combine customer attributes with customer behavior. This drove significant insight for our teams.

Cons: While querying to build reports was a very useful tool it did require a lot of practice.

Overall: The indicative team were a great addition to our business. They were always willing to help and worked hard to solve any data problem we were facing.

Great tool!

Sep 28, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.

Cons: I found the navigation overall to be a bit confusing and not intuitive. I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.

Intuitive

Sep 21, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: It's very simple to learn, you don't need a specialisation or long intro. Most of the features are self-explanatory drag and drop.

Cons: The cohort analysis isn't as powerful as I'd like. Sometimes there's 'magic' happening behind the scenes and I question whether I can trust the data.

A useful product that is easy to use.

Jan 05, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The flexibility in being able to create my own charts and being able to track the funnel of our overall site.

Cons: The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.

Capterra loader

Get more from your data

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Pros: I like that it's intentionally designed around funnels. Google Analytics' funnel capability is an afterthought and not very usable. Indicative allows you to create funnels on the fly, without sampled data. I believe this allows people to derive more insightful conclusions.

Cons: There's a slight learning curve on how to use it. Because it loads all of the data, there can be some slight delays (though I think you can solve for this by implementing sampling if so desired). You have to implement your own structured events which can be tedious, but it'll save you time in the end.

Coolest Tool I ever used

Sep 21, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Excellent Tool .. does the job and works for our product.

Cons: Hard to think about it but nothing that we have seen yet. Maybe add quick shortcuts for different features so can easily access them with one click.

Great product!

Sep 28, 2018
5/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: I found most of the features very intuitive to use.

Cons: As usage increases with the product, I find that various users tend to send in events of the same type having different names. It would be great if there was a way to standardize event naming and if the app was smart enough to detect duplicate events and inform the user.

Spotting weak points

Dec 04, 2018
3/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It allow us to take advantage of our site's traffic information and spot steps in our client's journey that could be improved.

Cons: It is not as intuitive as one could wish. Some training hours are needed for our new employees to catch up with their tools.

Overall: Indicative has allow us to spot parts in our client journey that take too long to complete or where is our most significant drop off. Although is a great tool for analyzing online service data, it requires to spent quite some time to learn how to make the most of it.

Excellent for showing value to partners

Dec 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's easy to program to get the graphs required. It's really helpful and visually easy to understand as we managed different partners data and we sent them these graphs.

Cons: It takes some time to upload/ calculate the existing dashboards.

Overall: Via Indicative, we can easily get graphs from data without deep coding knowledge, any analyst can do it.

Really Good Product

Sep 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: Amazing free offering to get you going in the app for quite a while. Indicative also has a ton of features.

Cons: Some of the features are a little hard to discover and find out how to properly put to use.

Overall: Overall, I'm a pretty big fan of Indicative. We are definitely going to continue to use it.

#Titlereview

Sep 24, 2018
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: The queries are pretty simple and attributes are documented.

The types of visualisation and the speed to get results is satisfying.

Cons: That it does not show real-time data, actually I believe our newest is at least one day old.

Overall: We analyze impact of bugs by querying data and that is easier to interpret with visuals.

Vendor Response

by Indicative Software on October 11, 2018

Thanks for your feedback! Regarding real-time data, we offer two main types of data loading: real time via our REST API or daily batch loads via your data warehouse. It seems like your company utilizes the latter, but we are happy to help you get set up with a real time integration if you are interested. Please reach out to your Customer Success Manager, or contact support@indicative.com.

Capterra loader

Indicative for 3rd Party Usage Tool

Sep 21, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I liked the drag and drop building of segments.

Cons: I didn't like that I was showing inaccurate data. Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to.

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.

Overall: I was trying to track overall usage and see what new features were most adopted by partners.

Once you get the logic, it's easy to use

Oct 23, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It is true that the tool requires some learning, but once you understand it is's super flexible and very easy to use.

Cons: The onboarding needs some serious handholding from experts.

Funnel and segmentation tool

Nov 30, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: Drag and drop functionality, once configured. Nice charts, great for folks who aren't familiar with technical data analysis.

Cons: There are two great ways to view the data, but if there are other cuts necessary, the tool isn't made for it. So extracting data out to use in other tools can be more challenging.

Awesome data visualization!

Nov 30, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Quickly view funnel metrics and visualize user flows.

Cons: It takes a little while to learn the UI, but that's for any new tool.

Overall: Has been excellent so far.