# Page 2 | mParticle Analytics Reviews 2026. Verified Reviews, Pros & Cons | Capterra

> Page 2 - Is mParticle Analytics the right Business Intelligence solution for you? Explore 32 verified user reviews from people in industries like yours to make a confident choice.

Source: https://www.capterra.com/p/76555/mParticle-Analytics/reviews

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mParticle Analytics

4.5 (32)

Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/)

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Last updated March 13th, 2026

# Page 2 - Reviews of mParticle Analytics

## Showing most helpful reviews

Showing 26-32 of 32 Reviews

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Most Helpful

Rating

Company Size

Reviewer's Role

Length of Use

Frequency of Use

VA

Venkat A.  
QA Manager  
Health, Wellness and Fitness  
Used the software for: 6-12 months

### "Behavioral Analytics Tool"

August 6, 2019

4.0

Pros

Ease in use, can be used by product, QA, tech, marketing and other teams.

Cons

Some queries take too long, need more optimizations

Review Source

Response from mParticle

January 2, 2021

Thanks for your review, Venkat! The average query time in Indicative is now 8 seconds. Queries with many rows, complex filtering and grouping settings, or long date ranges will require a longer computing time.

RK

Rajiv K.  
Quality Analyst  
Information Technology and Services  
Used the software for: 6-12 months

### "Coolest Tool I ever used"

September 21, 2018

5.0

Pros

Excellent Tool .. does the job and works for our product.

Cons

Hard to think about it but nothing that we have seen yet. Maybe add quick shortcuts for different features so can easily access them with one click.

Review Source

Response from mParticle

January 2, 2021

Hi Rajiv. You asked and we provided. You can now find one-click shortcuts available on the Welcome Screen and a simplified navigation under the "Analyze" dropdown.

AV

Andrea V.  
Lead Program Manager  
Information Services  
Used the software for: Less than 6 months

### "Once you get the logic, it's easy to use"

October 23, 2018

5.0

Pros

It is true that the tool requires some learning, but once you understand it is's super flexible and very easy to use.

Cons

The onboarding needs some serious handholding from experts.

Review Source

Response from mParticle

January 2, 2021

Hi Andrea. We've constantly seeking to improve our onboarding process for new customers. Data can be difficult and sometimes overwhelming. We've invested in making our tools more intuitive and simplified, but there's always room for improvement. Please feel free to send your feedback to support@indicative.com

VR

Verified Reviewer  
Software Engineer  
Internet  
Used the software for: Less than 6 months

### "Awesome data visualization!"

November 30, 2018

5.0

Has been excellent so far.

Pros

Quickly view funnel metrics and visualize user flows.

Cons

It takes a little while to learn the UI, but that's for any new tool.

Review Source

Response from mParticle

January 2, 2021

Thank you for your review!

AP

Alex P.  
CPO  
Computer Software  
Used the software for: Less than 6 months

### "Really Good Product"

September 21, 2018

5.0

Overall, I'm a pretty big fan of Indicative. We are definitely going to continue to use it.

Pros

Amazing free offering to get you going in the app for quite a while. Indicative also has a ton of features.

Cons

Some of the features are a little hard to discover and find out how to properly put to use.

Review Source

Response from mParticle

January 2, 2021

Hi Alex. Since your review, we release an entirely refreshed user interface with simplified navigation. I hope you have an opportunity to check it out!

SR

Sam R.  
Sales Operations Manager  
Computer Software  
Used the software for: Less than 6 months

### "Indicative Review"

July 1, 2019

4.0

Pros

Indicative is useful for looking at trends over time and we're able to pull in many different data sources and gather them in one place.

Cons

Indicative is limited in ways to look at data. The ease of use is not great.

Review Source

Response from mParticle

January 2, 2021

Thank you for your feedback, Sam. It's true that users with a deep understanding of the underlying data will find Indicative easier to use. We also offer more than 10 chart types across our 4 primary tools.

RB

Rohit B.  
Product Designer  
Consumer Services  
Used the software for: Less than 6 months

### "Indicative is a great tool"

June 18, 2019

4.0

Its really easy to fetch data from the tool and presentation of data is better than any other tool available.

Pros

Like all the features available for the gathering the data.

Cons

Nothing as such, Liking the tool so far.

Review Source

Response from mParticle

January 2, 2021

Thanks for the review, Rohit!

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