--- title: "The Magazine Manager Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is The Magazine Manager the right Lead Management solution for you? Explore 352 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/77189/The-Magazine-Manager/reviews/" page_type: "reviews" language: "en" --- The Magazine Manager 4.8 (352) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated August 3rd, 2026 # Reviews of The Magazine Manager Ease of use 4.6 Customer Service 4.8 ## Pros and Cons in Reviews Michelle W Account managerPublishing, 11 - 50 employeesUsed the software for: More than 2 years. “The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it.“ May 1, 2026 RM Ryan M Associate PublisherPublishing, 51 - 200 employeesUsed the software for: More than 2 years. “I can go the client page to find the agency, but unable find the client on the agency page.“ December 13, 2024 MV Mark V Owner, PublisherPublishing, 2 - 10 employeesUsed the software for: 1-2 years. “It handles everything for me, proposals, billing, circulation, eblasts, newsletters, marketing etc... Also, you can automate a lot of thing so it says time and is even more efficient than if I hired someone to do some of those tasks.“ June 27, 2025 JS James S AdministratorDairy, 2 - 10 employeesUsed the software for: 1-2 years. “Those two areas are not as connected as I'd like.“ December 30, 2025 JH Jeni H Account ExecutivePublishing, 2 - 10 employeesUsed the software for: 1-2 years. “The Magazine Manager helps efficiently streamline the sales process - it combines your address book, calendar, and reminder apps all in one, and has the added benefit of AI.“ November 8, 2024 SM Scott M Director of SalesPublishing, 11 - 50 employeesUsed the software for: More than 2 years. “The forever & a day order entry for multiple zones, multiple issues elsewhere is frustrating compared to creating an order with easy & copying it instantly with MM.“ June 28, 2024 JR Jennifer R VP of Finance and OperationsPublishing, 11 - 50 employeesUsed the software for: Less than 6 months. “We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM.“ May 29, 2026 BF Brett F PublisherMedia Production, 11 - 50 employeesUsed the software for: 6-12 months. “We have one small but annoying issue that we've been nagging them about since we joined and I just don't know where they are in addressing it and why it's taking so long.“ June 6, 2025 ## Showing most helpful reviews Showing 1-25 of 352 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Adeina M. Sales and Marketing Coordinator Marketing and Advertising Used the software for: Less than 6 months ### "Not just another CRM" December 12, 2025 5.0 The Magazine Manager feels like a system built by people who actually understand how publishing, sales, and operations collide in real life. It’s flexible without being flimsy, structured without being restrictive. Once dialed in, it streamlines communication, workflow management, and customer relationships in a way that supports growth instead of slowing it down. It’s especially strong for teams that want control, customization, and room to evolve. Pros The level of customization sets it apart. Magazine Manager allows you to shape the system around how your team actually works, rather than forcing you into rigid workflows. The built in AI tools are genuinely useful, helping streamline communication and refine brand voice, while the overall platform supports organization, scalability, and long term growth. Cons Because it’s so customizable, there is a learning curve. Especially for teams that want to jump in fast without configuring workflows first. Some features aren’t immediately intuitive, but once you understand the system logic, it becomes much more powerful. Review Source Response from Mirabel Technologies January 21, 2026 Thanks for the awesome review, Adeina! We appreciate you! JR Jennifer R. VP of Finance and Operations Publishing Used the software for: Less than 6 months ### "Great Publishing Software! Great Value for the Investment!" May 29, 2026 5.0 Everyone of the account managers that we have had for training have been great. Everyone is friendly and helpful. The chat is amazing! The person who mainly runs the board is spot on and helpful. Even the after hours chat bot has been really helpful for us. \[sensitive content hidden\] have been fantastic and Matt has done a great job helping us out with our one off questions! Pros We recently switched from another publishing software and we have been very impressed with what MM has to offer. In addition, they continue to make updates every week and listen to the suggestions of their clients. They have been more than helpful in getting us acclimated to the software. We also opted to have Marketing Manager which has been helpful to have the email interactions recorded in our CRM. We are still learning, but so far it has been a great experience, and we are looking forward to future updates. It was worth taking the leap and a good value for the investment! Cons The conversion over - which was not there fault per se, but anyone converting I suggest they talk to some at MM and request an account manager that has experience with a conversion from the platform you previously were on. We found that person a little ate in the game and I think planning with that person woul dhave made our conversion a little smoother. Improvements can be made ont he Marketing Manager side as it relates to creating segments and workflows - it seems we should be able to click on groups in Magazine Manager and send vs. having to make that a segment first, name it, then send. Too many steps, but the connection to the CRM and the recording of the interaction for the reps make this worth the extra steps. Also, being able to update a billing contact after it has been invoiced would be extremely helpful. Switched from [LaunchPad Media Management](https://www.capterra.com/p/178968/LaunchPad-Media-Management/) LaundPad was antiquated. Email system from CRM was clunky and hard to deal with. Could not do top level marketing sends effectively. Reporting also was difficult and custom reporting always would time out after running or when slicing the data would fail during a refresh/update. Review Source Response from Mirabel Technologies June 2, 2026 Thanks for leaving such a great review, Jennifer! We appreciate you! VR Verified Reviewer Owner Used the software for: 2+ years ### "A solid product that can do it all, if you can figure out how to use it." April 15, 2018 3.0 Pros We were managing our printed magazine with a series of spreadsheets on Google until we jumped to Magazine Manager. Now our team has real-time access to billing, contracts, pagination and flatplanning. It hasn't been easy and continues to present difficulties, but overall I'd say using Magazine Manager has been a benefit for our company. Cons Though they've tried facelift after facelift, I feel that the product is just so complex and has so much "technical debt" at this point in time that it needs a complete rewrite from the ground up in order to feel like a modern product. It is complex software designed to manage complex businesses, but it just doesn't meet the user interface and usability we're accustomed to in 2018. Review Source VR Verified Reviewer Account manager Publishing Used the software for: 2+ years ### "2 thumbs up!" May 1, 2026 5.0 My overall experience has been great. The live chat is a lifesaver and the production workflow tracking saves me so much time over how I used to do it. Pros Huge number of ways to pull data. Production work flow is easily tracked and quick to update. Requests for changes in the MM system are welcome and seriously considered when they do updates. Excellent customer service and live chat. Cons Since there are so many options, there is a moderate learning curve to master everything. We continue to have a glitch with our emails and are not able to link outbound client/prospecting emails to the MM account. Switched from [LaunchPad](https://www.capterra.com/p/10038300/LaunchPad/) Management decision based on cost and features. Review Source MP Mary P. Media Advisor Publishing Used the software for: 2+ years ### "MM Review 2026" January 5, 2026 5.0 The quality of Magazine Manager is excellent for sales and publications. The team does their best to respond to issues quickly, and I really appreciate the ongoing support. If I ever miss something new, they always send a training link that I can watch at my convenience—super helpful and easy to fit into my schedule. Pros Magazine Manager has been a great addition to my workflow. I really like the platform—it’s intuitive, keeps me organized, and makes it easy to stay on top of priorities. The client tracking and goal-setting tools are especially helpful, and I love having the ability to monitor performance and quickly reference customer history in one place. I’m also looking forward to using more of the production applications as I continue working in the system. Overall, it’s a well-built platform that supports day-to-day efficiency and better long-term planning. Cons I do wish there were a way to copy and paste proposals even after they’ve passed the close date, with the ability to update and refresh them as needed. Switched from [Act!](https://www.capterra.com/p/175860/Act/) The company made the switch in 2012, and it’s been very helpful ever since. Review Source Response from Mirabel Technologies February 26, 2026 Thanks for the great review, Mary! We appreciate you! JS James S. Administrator Dairy Used the software for: 1-2 years ### "Great software for publications!" December 30, 2025 5.0 It works great for us. The support in getting it set up and learning it was great. Also really good training each time we hire someone new. Pros Magazine manager was made for publications so it is great for managing both the advertising side and the circulation side. It also helps us do more with our data. Cons The one thing I don't like is that you can't map email addresses input through the email upload back to contacts in the CRM. Those two areas are not as connected as I'd like. Alternatives considered [MediaOS](https://www.capterra.com/p/168091/Ad-Sales-Genius/) Reason for choosing The Magazine Manager The other product had a ton of features that we wouldn't use but would pay for. This fit us just right. Switched from [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) The old system couldn't keep up with what we needed to do for ads, much less managing circulation. Review Source Response from Mirabel Technologies January 9, 2026 Thanks for the great review, James! We appreciate you! SS Sarah S. Controller Publishing Used the software for: 2+ years ### "Great company and product" April 27, 2026 5.0 I think we've been with them for 15 years and they have always been easy and great to work with. We really like them as a company. Pros Well organized, great customer support, Good value, fast and reliable. I'm comfortable with the CRM and know our data is safe and it's easy to get help and training when I need it. Cons There are too many options on the menus, it's hard to remember where a certain report or option lives. Alternatives considered [Tableau](https://www.capterra.com/p/208764/Tableau/) Reason for choosing The Magazine Manager The company and better for publishing and printing Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) Needed a new CRM for a publishing company Review Source Response from Mirabel Technologies April 29, 2026 Thank you for the review, Sarah! We appreciate you! CB Charles B. Vice President of Sales Publishing Used the software for: 2+ years ### "The Best Magazine Publishing CRM Out There, Hands Down" June 27, 2025 5.0 Outstanding. I have used multiple CRM platforms and have found the experience with The Magazine Manager second-to-none. Pros Hands down, the best CRM platform for a magazine publisher. The team at Mirabel Technologies is investing heavily in technology (think AI), and the customer support is second to none. If you are considering a switch and want to improve your team's productivity significantly, I highly recommend taking a close look at The Magazine Manager. It seamlessly integrates everything from CRM to production, to accounting, and they are even working on editorial integrations. Cons It's challenging to identify a downside to The Magazine Manager, so I have to dig deeper. Sometimes it is like drinking out of a firehose? That can be a good thing—rapid advancements and constantly improving. Minor improvements would be to simplify the ability to merge active accounts without tech support, and create a template to easily create a sales-to-goals dashboard by product for management (team individually). Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing The Magazine Manager Custom solutions for magazine publishers. Salesforce-like efficiencies, but tailored for publishers. Switched from [LaunchPad Media Management](https://www.capterra.com/p/178968/LaunchPad-Media-Management/) The Magazine Manager was a massive upgrade in functionality and efficiencies. Review Source Response from Mirabel Technologies July 13, 2025 Thank you for the outstanding review, Charles! We're so happy to have you as part of the Mirabel family!  JS Jen S. AR and Logistics Manager Publishing Used the software for: 2+ years ### "Looking forward to the future" June 6, 2025 4.0 Overall - it's been great! MM listens to their customers. MM has taken some of my suggestions/complaints over the years and have made updates. Customer Service is above a 5 star rating - \[sensitive content hidden\] (our 1st consultant), \[sensitive content hidden\] (our consultant now), \[sensitive content hidden\] ! They are amazing and always up for the challenge of my questions and quick to find a solution. Pros The automations that have been added. Like the auto convert of proposals and signed copy to client files. Love having a complete system - from orders, production and layout, Marketing emails, comp subscriptions, etc. Cons Some of the "accounting" functions. Could be more Accounting friendly. The access to customer portal. We have customers that have issues and are unable to help them unless they give us their password - not sure how that is more secure. Alternatives considered [N-central](https://www.capterra.com/p/13803/N-central/) Reason for choosing The Magazine Manager To the question above - I don't remember what other companies were in the running. It was over 10 years ago. It was the cost, the web flexibility, and the customer service from MM assisting with the transition that ultimately made our decision to MM Review Source Response from Mirabel Technologies June 9, 2025 Thanks for the amazing review, Jen! We appreciate you! LC Linda C. Director of Sales Publishing Used the software for: 2+ years ### "I always volunteer to be a reference" February 21, 2025 5.0 We've partnered with Magazine Manager for almost 10 years now, and my publisher knows not to even bother to suggest changing to another CRM. I can quantify (and assign revenue to) ways Magazine Manager and Marketing Manager have made us more efficient and more successful. That is a rare thing and I am not about to give it up! Pros I have so many positive things to say about Magazine Manager, but when people ask me for a recommendation, I focus on the 3 most important reasons we love working with them--ease of use, responsive and knowledgeable customer service, and a commitment to continuous improvement. The customer service is what keeps us sold, and new features help us make more money. Win-win! Cons The only thing I don't like about Magazine Manager is the integration with Outlook. I am constantly telling people to "use their bcc!" because we are not gmail-based. Review Source Response from Mirabel Technologies February 26, 2025 Thank you for the great review, Linda! We appreciate you! RL Robyn L. CEO Publishing Used the software for: 2+ years ### "Grateful for Magazine Manager" September 27, 2024 5.0 Excellent experience and appreciate all of the support from the Magazine Manager staff! Pros Super intuitive and user friendly. Amazing customer support and quick resolutions to any questions or issues. Highly recommend this CRM to any magazine or publication. Cons Can have some challenges with integrations with Outlook. Alternatives considered [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) Reason for choosing The Magazine Manager Recommendations from colleagues and our demo Switched from [Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/) It wasn't tailored to advertising sales and they had terrible customer service Review Source Response from Mirabel Technologies October 1, 2024 Thank you for the amazing review, Robyn! We're grateful for you, too! BR Becky R. General Manager Publishing Used the software for: 2+ years ### "Back and Here to Stay!" September 15, 2022 5.0 Staff have been very helpful with transitioning our data to Magazine Manager. \[SENSITIVE CONTENT\] is so helpful! Pros Magazine Manager is relatively intuitive. Staff are much happier working in this system than the one we switched from. The data is reliable. I'm confident that when I run a report it's pulling in data correctly. Cons Pricing of the software is always challenging. I wish that they would not charge per user. Reason for choosing The Magazine Manager Reliable data. Relatively intuitive to use. Switched from [MediaOS](https://www.capterra.com/p/168091/Ad-Sales-Genius/) Unreliable reporting, mix-ups in contracts, invoices not being delivered... It was a nightmare. Review Source Response from Mirabel Technologies September 23, 2022 Thank you for the wonderful review, Becky. We appreciate you! JB James B. Advertising and Digital Director Alternative Medicine Used the software for: 1-2 years ### "It's made of a Magazine/Newspaper business" May 10, 2024 5.0 Overall I am quite happy with the change, and look forward to growing with magazine manager and learning the new features that they are constantly adding on a regular basis. Pros I finally found a CRM that was built for the publishing industry that we didn't have to pay someone a lot of money to build out. They are constantly doing updates to make it or intuitive and friendly. Cons Sometimes it is more complicated than it needs to be, or they haven't completely developed certain aspects they are still under development. Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/) It was a glorified roladex and did't work for the needs of a magazine publisher. Review Source Response from Mirabel Technologies May 13, 2024 Thank you for the great review, James! We appreciate you! JL Jen L. Senior Account Manager Newspapers Used the software for: 2+ years ### "Magazine Manager Helps Keep it Together! " June 14, 2024 5.0 Easy to use and manage all of my working accounts. Providing detailed report outs of past years - comparisons to previous issues and products. Pros Keeping everything in one place and easily pulling needed information. Keeps me on task - providing quick review of past sales / etc. Cons The inability to schedule our digital packages with many products as one line item - while still providing a sub job jacket or something for artwork and schedule Reason for choosing The Magazine Manager Unsure I did not make the final decision - before my time Switched from [Spacebase](https://www.capterra.com/p/155678/Spacebase/) Easier to use and track what we need to track Review Source Response from Mirabel Technologies June 19, 2024 Thanks for the great review, Jen. We appreciate you! CM Carlos M. Editor Oil & Energy Used the software for: 1-2 years ### "Marketing Manager makes O&G publications run" July 25, 2025 5.0 I enjoy using Magazine Manager and would recommend the platform to other publications for its of use and scalability with my colleagues. Pros The customizable options in regards to production are invaluable to my team as we deal with a variety of clientele that have different needs. Cons The part I like the least is how segmented certain information is, especially contact forms, as information can difficult to ascertain from the job jacket alone. Review Source Response from Mirabel Technologies July 28, 2025 Thanks for the great review, Carlos! AR Ashley R. COO Printing Used the software for: 2+ years ### "Fan of Magazine Manager" March 7, 2025 5.0 We have had great experience since 2018 with Magazine Manager and have seen them grow over the years. Its been nice for us that their employees have always been consistent and training is available to our staff. Pros The latest AI features have really been helpful for creating quick templates for all of our products. Cons That my quickbooks doesn't connect with it YET. Review Source Response from Mirabel Technologies March 10, 2025 Thanks for the great review, Ashley! We appreciate you! KC Karen C. Office Manager Food & Beverages Used the software for: 2+ years ### "Full Service program for management of operations" November 1, 2024 5.0 Extremely positive. Customer service has been great with assisting on training issues Pros The integration with all the different options when utilized. Ease of transferring data to the accounting program. Quick response when issues arise where assistance is needed. Cons Inability to customize reports "on the fly". Review Source Response from Mirabel Technologies November 8, 2024 Thanks for the great review, Karen. We appreciate you! ER Emily R. Office manager Publishing Used the software for: 6-12 months ### "All's well for this newbie" October 23, 2024 5.0 Everything has been great. \[sensitive content hidden\] is absolutely fantastic to work with. The IT Team was a little hard to deal with. Pros The ease of use. It is very user friendly. Cons There's so many different way to pull reports. When you are new to the system it gets very over whelming. Review Source Response from Mirabel Technologies October 28, 2024 Thanks for the great review, Emily. We appreciate you! RB Randy B. President Recreational Facilities and Services Used the software for: 1-2 years ### "Robust and Affordable for the Small Business" February 19, 2024 5.0 Excellent. From the initial training to all of the follow-ups and the help center, this program, even as robust as it is, has enough training to be fully implemented with ease. The program is a game changer. The amazing people make a difference. Never have I been overwhelmed as I know there will either be a training video or I can reach out to my personal advisor to ask questions. Pros Having all the tools under one system and its affordability to a small business. Cons I haven't found any cons yet. But, if I do, I will let you know. Review Source Response from Mirabel Technologies February 22, 2024 Thanks for the great review, Randy. We appreciate you! KM Kevin M. Account Executive Architecture & Planning Used the software for: 2+ years ### "Marketing Software That Works" May 18, 2021 5.0 Overall it has been a good experience. Changes to the invoicing and payment system have been helpful. Really looking forward to the Google integration. Pros With anything, there is a learning curve and it is the same with Magazine Manager. Once you have the features all figured out then things start to progress quickly. With the Client contact lists grading them is helpful so that you are getting to the Hottest clients first then working your way through the list. The mobile version is critical when out on the road. Cons My frustration comes when there is an agency involved with the account. The company contact comes up but then you have to remember that the agency is the one to contact and have to transfer out. Then when you capture an email to the agency to have put in the no0tes, it goes to all of the accounts that the agency is linked to and can create confusion. ie: Alex approved the Jan Issue Full Page for $6200. And the email ends up in several different accounts to Trinity Trailer, Nachurs Chemical company, and DoFine Irrigation. Review Source Response from Mirabel Technologies May 19, 2021 Thank you for the kind review, Kevin! We will forward your feedback to the development team. We appreciate you! RM Renee M. Advertising Consultant Marketing and Advertising Used the software for: 2+ years ### "Never worked on a database until I was introduced to Magazine Manager, ease of use A PLUS!" October 24, 2023 5.0 Pros Ease of use, keeps me organized and efficient! Cons The only con is when magazine manager is down. In the three years I've used it, magazine manager was down two times. Both times it was back up and running rather quickly. Review Source Response from Mirabel Technologies October 30, 2023 Thanks for the awesome review, Renee! We appreciate you! JH Jim H. Sales Executive Publishing Used the software for: 6-12 months ### "Groups Sales Executives Thoughts and Insight for our Partners Magazine Manager!" October 21, 2022 5.0 I've really come a long way and recognize it is one powerful tool that I want to continue to use BUT GROW MY CUSTOMERS. My overall experience is a 10 out of 10 POSITIVE. Pros It keeps my data and call lists easily accessible when needed. Cons I feel that the system sometimes is just overwhelming with all it can do. Since I'm not on our development team, I don't have the insight they may have. I'm a user and really, sometimes I just don't need all that's there. REPORTING for just a SALES REP would be good. Hard to give you much that I don't like about it, but when we ever were to go down or offline, you know just how important MM is all about. Review Source Response from Mirabel Technologies October 31, 2022 Thanks for the awesome review, Jim. We appreciate you! JT Julie T. Director of Public Relations & Marketing Services Publishing Used the software for: 2+ years ### "Publishing with Magazine Manager" May 19, 2023 5.0 Magazine Manager is successfully used by our teams to manage several different publications. We have modified features to suit our needs and there are many we don't use. The support has always been fast and helpful. Pros The Digital Studio and Production Module are used daily by our team to track the status of each order in our system from entry to production. The module searches are easy to customize for items accessed regularly. Digital Studio allows for quick changes of placement when updates come through for the publicatiohn. Cons There's a bit of a delay in the list updates in Email Builder when pulling from our Magazine Manager contacts which prohibits same-day emails in an effort to be certain the lists are updated. The test email is also undependable as it may not come through for 24 hours or more. Review Source Response from Mirabel Technologies May 23, 2023 Thanks for the amazing review, Julie. We appreciate you! Regarding your concerns with the Email Builder, I have reported these issues to our team to resolve them. AC Aili C. Sales Coordinator Hospital & Health Care Used the software for: 1-2 years ### "Why every publisher should use Magazine Manager " October 10, 2022 5.0 Our team has been able to increase efficiencies across the board with Magazine Manager. There is much more transparency into all areas of the business as well as the production workflow. This tool has tremendously helped our sales team, production team and accounting team. We look forward to switching our circulation team and art \[SENSITIVE CONTENT\] over to this platform so we can have our entire company operate out of a single system. Pros Above all else, the customer service I receive from Magazine Manager employees in unparalleled. Not only is it a fantastic software with every capability we need and then some, but the team they have put in place at Magazine Manager is what I like most about working with them. Everyone is so incredibly knowledgeable and willing to jump in and help no matter what the request may be. I don't consider myself well versed in anything technology, but in working with Magazine Manager, I've been able to overcome those challenges and help my team create a workflow that has much more ease and transparency than ever before. Cons Because there are so many features and capabilities, I sometimes feel as though I am missing out on some of the benefits the software provides. I want to be more of an expert on the software rather than an expert in only a few areas. I do appreciate all the webinars put out by Magazine Manager and am certain that my knowledge will expand as time goes on. Reason for choosing The Magazine Manager Because of its specific focus on publishing. Review Source Response from Mirabel Technologies October 13, 2022 Thank you for the wonderful review, Aili. We appreciate you! CB Connie B. Owner Marketing and Advertising Used the software for: Less than 6 months ### "Easy to use, superior training and organization. It's like outsourcing everything. " August 23, 2022 5.0 The training is excellent. I'm overjoyed at having one software platform that is specific to my industry. I wish I had a similar program when I was in sales in my previous profession. Magazine manager is the total solution. Pros I am impressed with the ease of use and the multitude of features. It truly is like outsourcing my entire operation but I like being the one to manage it all which is very do-able now that I have one software program that ties all of the loose ends up for me while driving my business forward. Cons I don't have anything to add here. It does what I intended it to do and more. Reason for choosing The Magazine Manager A trusted friend recommended it to me. Review Source Response from Mirabel Technologies September 21, 2022 Thanks for leaving a wonderful review, Connie. We appreciate you! ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.