Best For

Companies of all sizes, in all industries.

Product Details

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.

Contact Details

Salesforce

http://www.salesforce.com/marketing-cloud/overview

Founded in 2000

Located in United States

Starting Price

  • Not provided by vendor

Free Demo

Platform

  • Installed - Mac
  • Cloud, SaaS, Web
  • Installed - Windows
  • Mobile - iOS Native
  • Mobile - Android Native

Training

  • In Person
  • Live Online
  • Webinars
  • Documentation

Support

  • 24/7 (Live Rep)
  • Business Hours
  • Online

Salesforce Marketing Cloud Features

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Archiving & Retention
Canned Responses
Data Recovery
Email Monitoring
Queue Management
Response Management
Routing
Shared Inboxes
Signature Management
Spam Blocker
Whitelisting/Blacklisting
Behavioral Analytics
Data Visualization
Demographic Data
Geocoding
Geofencing
Location Tracking
Predictive Analytics
Trade Area Analysis
A/B Testing
Campaign Tracking
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Salesforce Marketing Cloud Reviews

Showing 5 of 249 reviews
Overall
4.1/5
Ease of Use
3.7/5
Customer Service
3.7/5
Avatar Image
Aaron B.
Director Consulting, Salesforce Marketing Cloud
Marketing and Advertising, 10,001+ employees
Used the software for: 2+ years
Overall Rating
5/5
Ease of Use
3/5
Customer Service
3/5
Features
5/5
Value for Money
4/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 28, 2019

“Powerful, but complex”

ProsThis software is an online SAAS, and is some of the most powerful Marketing Software on the planet. The software is best used in an environment where personalized, but mass email communication is needed--typically for B2C situations. Pardot is an ideal product for B2B solutions. Although the product can be configured and used by end-users, it is best to work with a partner.
ConsThere are many updates needed in order to make the software work in a more user-friendly fashion, particularly when compared with less powerful solutions, like Constant Contact, MailChimp, etc. A Salesforce partner will cost additional money to implement the solution, but it is a good investment.
Reviewer Source 
Source: Capterra
January 28, 2019
Walter T.
Marketing Specialist
Higher Education, 501-1000 employees
Used the software for: 1-2 years
Overall Rating
4/5
Ease of Use
3/5
Customer Service
4/5
Features
3/5
Likelihood to Recommend
7/10
Reviewer Source 
Source: Capterra
January 21, 2020

“SFMC”

OverallThis is a very serviceable software and will serve it's purpose. It can do a lot, so depending of the size of your organization it might be too much for the cost.
ProsIn addition to being able to import a distribution list, this product integrated with our CRM (Recruit) so we were able to send to segregated lists and it showed what emails were sent in Recruit. This made it easier for our reps to see when correspondence went out to their pipelines. It is rather simple to create and distribute emails.
ConsSome of the functionality was a bit wonky, and emails viewed differently between various email clients. Line spacing was the biggest thing that varied quite a bit. Everything would look great in SFMC, but when an email was received in Outlook, Mac Mail, or Gmail, all three would display it just a bit differently. Not sure who's problem this is. It also doesn't embed video either. The workaround is to create a screenshot as a graphic, then add a link to it.
Reviewer Source 
Source: Capterra
January 21, 2020
Avatar Image
Russell C.
Email Developer
Religious Institutions, Unspecified
Used the software for: 2+ years
Overall Rating
4/5
Ease of Use
4/5
Customer Service
1/5
Features
4/5
Value for Money
3/5
Likelihood to Recommend
8/10
Reviewer Source 
Source: Capterra
June 5, 2018

“Fantastic Platform For Marketing”

OverallYou get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.
ProsThere's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.
ConsThe customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.
Reviewer Source 
Source: Capterra
June 5, 2018
Avatar Image
Ragavi K.
Software engineer
Health, Wellness and Fitness, 10,001+ employees
Used the software for: 6-12 months
Overall Rating
5/5
Ease of Use
5/5
Customer Service
5/5
Features
5/5
Value for Money
5/5
Likelihood to Recommend
10/10
Reviewer Source 
Source: Capterra
January 4, 2020

“Sales force Marketing Cloud”

OverallThe experience has been outstanding. We are able to promote our campaigns reaching the customers at a faster pace and exposing them to various channels easily
ProsSalesforce marketing cloud has helped promote our insurance products to the customers easily through various mediums and channels
ConsThere is nothing to complain about this software as it is one of the best tools in the industry at the moment
Reviewer Source 
Source: Capterra
January 4, 2020
Verified Reviewer
Internet, 11-50 employees
Used the software for: 6-12 months
Overall Rating
1/5
Ease of Use
1/5
Customer Service
1/5
Features
2/5
Value for Money
1/5
Likelihood to Recommend
0/10
Reviewer Source 
Source: GetApp
July 7, 2018

“Terrible product, terrible support”

ProsThe personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.
ConsWhere to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.
Reviewer Source 
Source: GetApp
July 7, 2018