Salesforce Marketing Cloud

Salesforce Marketing Cloud


4 / 5
189 reviews

Who Uses This Software?

Companies of all sizes, in all industries.


Average Ratings

189 Reviews

  • 4 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    Not provided by vendor
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours
    24/7 (Live Rep)

Vendor Details

  • Salesforce Marketing Cloud
  • www.salesforce.com/marketing-cloud/overview
  • Founded 2000
  • United States

About Salesforce Marketing Cloud

Meet Salesforce Marketing Cloud, the leading marketing solution to increase engagement with every consumer. Use powerful data management to collect, organize, and securely store first-, second-, and third-party data alongside offline data to create complete consumer data profiles. Tailor every interaction along the journey with your brand using built-in AI. Then, engage each individual consumer at scale using industry-leading email, mobile, advertising, and social solutions.


Salesforce Marketing Cloud Features

Vendor has not completed this information.

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor

Salesforce Marketing Cloud Reviews Recently Reviewed!


Terrible product, terrible support

Jul 07, 2018
1/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: The personalization options are pretty cool. But when you use them (with AMPscript) the Journey Builder is pretty much useless as Engagement Splits don't work with them.

Cons: Where to start. - Extremely buggy system. We had multiple issues with the Journey Builder that resulted in a number of our subscribers receiving thousands of emails which put us on the spam list for Gmail. - The Journey Builder is extremely rigid. You have to create new versions if you want to make even the smallest edit. Then you'll likely need to double check every single step because things break super easily. When you update emails that are used in Journeys in Content Builder, you need to go into these Journeys and manually update these emails again to make sure the changes take effect. You can try to solve this with Reference Content but then Engagement Splits don't work because it cannot see the URLs. Same goes for using Dynamic Content. Also, current subscribers in the existing version of a journey cannot be placed into the new version of the journey. Lastly, you can only add subscribers to retargeting audiences but NOT REMOVE them from these retargeting audiences. You'll have to create ANOTHER retargeting audience (for which you have to pay extra) to exclude these in e.g. Facebook. Compare that with a cheap tool like ActiveCampaign and you're just amazed how bad Marketing Cloud is. Especially Journey Builder is the worst app I've ever come across. - The platform is basically not usable without Salesforce CRM. This creates a number of problems, e.g. not being able to simply send a realtime response email when someone fills a form on your website. Also, even though it's the same company, the integration between Salesforce and Marketing Cloud is complex and just basically terrible. - Cloud Pages Smart Capture forms are useless. It doesn't accept people that are already in the data extension that is connected to a particular Smart Capture form but it does not warn you about this in any way. Also, if you use Salesforce as your DoR you can't use Smart Capture forms but are forced to build custom AMPscript code due the ContactID being created in Salesforce (not possible in Marketing Cloud). - As I mentioned above, functions don't work well with each other. This because they just bought a bunch of different companies and tried to tie it together. This also makes it very difficult to navigate as some functions overlap while others are completely incompatible. The system is also very slow. Loading times are not rarely over 10 seconds. This makes working with it daily a true torture. There are numerous other smaller bugs and annoying things that I don't have time for to write down but if I can summerize, if you want your marketing team to be lean, flexible and successful then do yourself a favor and pick any other system.

Robust CRM!!!

Mar 14, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: SalesForce a robust CRM that enables enterprise businesses to use account and customer information to improve customer relations, increase marketing and sales success and extract business data.

Pros: I've spent more than 3 years administrating/ consulting for many companies on salesforce implementation and continue to find ways to make it work even better. Salesforce provides one of the most well-integrated, predictable and feature-rich CRM that I've worked with and implemented. There are so many ways that I can tailor Salesforce to businesses. This product is one of the most robust platforms out today and is great for any sales team. This CRM helps companies by keeping track of all sales related information. It also offers custom reports which is one of the best features, This will provide companies with business analytics to understand where we need to improve sales processes. I will say as an administrator of this product there is a little learning curve to help a company utilize all of the functionality of this product, but once you have a grasps you will see a huge difference in company sales!!!

Cons: This CRM can be expensive for small-scale business. There are a lot of customizations that would be needed in the implementation process, which adds to cost of development. I would recommend hiring a SalesForce Administrator/Developer for your team for the implementations process and general maintainenece. This would help cut down the cost by not using SalesForce to do it for you, plus I do think their customer support is lacking.

Marketing Cloud is the optimal integration for our Salesforce-powered website

Jan 16, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: We love the integration with our current Salesforce Commerce Cloud website and the ability to track everything within and not worry about dozens of different integrations to accomplish the same thing. Because Salesforce is a larger company, you can expect great support, knowledgeable account managers, and constant improvements. As with any platform, there are things we'd like for it to be able to do, I'm confident that in time, many of those things will become available. And anything that doesn't, we'll continue to use 3rd party integrations.

Pros: As with all things SalesForce you can expect nothing but the top level of customer support and options. We currently run a Salesforce website, so the integration is flawless and easy. There's not much additional setup or any big learning curve to start using it. The Marketing Cloud is a great way to easily manage our social media accounts, facebook posting, and email automation solutions. Because this platform is integrated with our website, it's still very easy to have outside vendors and software solutions that integrate with it. An example of that is that we still use Mailchimp to help manage our email channel even though the Marketing Cloud offers an email solution as part of their software.

Cons: The main disadvantages of using this software are pretty much the same disadvantages of any of the Salesforce platforms and/or integrations. For the uninitiated those are: - Some of the most costly software that accomplishes the same tasks as other platforms - Can be a bit complicated to navigate due to the sheer possibilities + abilities you have using the Salesforce platform. If you understand both the expenses associated with using Salesforce and have people who can either learn it, or teach it, then i'd say there's no other real disadvantages to using it!

Worked for SFMC and used the platform daily for 2 years (Agency side, in Services)

May 02, 2018
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The first email platform I worked on was SFMC. Definitely the strongest features of the platform were the ability to customize so much through the use of Ampscript functions, content areas, and data extensions, as well as the ability to segment and cohort large amounts of user data with the power of having a full on SQL editor to do so.

Cons: The platform was hacked together on the backend, and whoever headed up product did not do a good job of making the UX/UI cohesive. Extremely slow to execute queries on large data sets, and until they moved it into Automation Studio, there was no way to know when your query finished running, or what the error was if it ran into one. On the UX/UI side, who the heck made the decision that Emails and Data Extensions could be shared across Business Units, but User-Initiated Sends/Queries/Scripts, etc can't? It's not consistent, random items can be shared, while others can't and must be manually copied over to the other Business Unit.

Overall: After moving off of SFMC, I was definitely hurting for the robust nature of personalization and segmentation that was offered through the proprietary Ampscript language, and the full SQL editor to run queries on data extensions. Although I think that it could have been built in a smarter way to execute processing of queries faster, and have a better UX/UI, the power that's available to a slightly more tech savvy marketer is unmatched.

A heavy hitter, but work to be done in UX

Jan 10, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Despite being somewhat clumsy in real-world use, Marketing Cloud is a powerful, high quality suite for those looking to pursue robust, personalized digital campaigns.

Pros: This is an outstanding product for 1:1 engagement with an existing audience. We're still somewhat new to it, but are quickly coming up to speed. Best modules are open APIs, Journey Builder (basically pulls the entire suite together to build repeatable workflows), Audience builder (works hand/glove with Journey Builder), and Mobile Studio. It will take time for us to gather enough behavior and other attribute values to really put this to work. But it has plenty of horsepower and data tools and really get us to advanced personalization and performance analysis.

Cons: The suite is a set of modules cobbled together via the original product (ExactTarget) and new apps purchased by SFDC (e.g., Social Studio, which as Radian 6). This makes it cumbersome to assemble an entire campaign because you're constantly pinging back and forth through different modules (via a tabbed interface) to get things done. It's probably too late now for a truly unified, campaign-based UI, so it will have to do.

B2B eCommerce leaders is in your future!

Jun 28, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Salesforce Marketing Cloud is one of my favorite software because it unlocks your potential using the B2B Marketing Automation. I believe that Salesforce Marketing Cloud is made for B2B and also B2C to raise the ROI of every product/ project that you have. It's a marketing automation tool that send qualified leads relevant content to bring customers and prospects closer to making a purchase, helping marketers be more efficient by helping them focus on getting the right prospects interested in their products.

Pros: It's a powerful sales software and secure more meetings with prospects, increase sales opportunities, and ultimately achieve revenue goals. Salesforce Marketing Cloud provides them with the sales intelligence they need about prospects to understand the best ways to engage.

Cons: Based on my 2 years experienced with Salesforce Marketing Cloud and same goes with all kinds of Salesforce product or sotware, there's nothing I can say but great job! Your excellence met my expectations.

Salesforce,

Mar 14, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall, Salesforce is an EXCELLENT choice for small and medium size organizations. No matter what your company is engaged in, nor the workflow you utilize, this is a CRM that has got you covered! Impetus Global Technology provides our clients with a LARGE assortment of products and services, which has always been a source of problems when searching for line-of-business software stacks. Salesforce is the first application that we have employed as a CRM, which has addressed our need for a very flexible solution, while maintaining the ease of use and affordability of deployment and maintenance.

Pros: The pros that come inherently, with Salesforce, number far in excess of the amount of reading, anyone wants to give some review from the typical CEO. Therefor I will provide a direct, concise, list of the benefits we attained at Impetus Global Technology when we adopted this software. * Effective Cost * Time-Saving Ability * Support * Ease of Use and Training Availability * Extensible by Nature * Incentives to Sales Employees

Cons: Honestly, the task of espousing a list of Cons, towards this business tool has proven quite the challenging endeavor. Not only am I CEO, but also I hold the position of Director of Software Development. Speaking now as a developer, I would encourage introducing more direct compatibility with Visual Studio and/or the JetBrains stack. By the previous statement, I mostly refer to some sort of Extension or Framework that can be utilized through something such as a Xamarin or WPF application to source business data. From the view of an Executive, I cannot honestly provide any criticism that would merit the publishing of a review.

The worst....

Feb 19, 2015
1/5
Overall

Comments: Going to do a short list here... -No consistent browser compatibility/takes two browsers to send one email: I have to design & preview emails in Chrome but content does not load in guided send box, so I have to send them via Safari, but in Safari content doesn't load in preview tab, so I'm basically sending blindly once I've created the email in Chrome. -Lag time: It can take up to one minute for pages to load within the platform. The platform times out on me at least 3 or 4 times a day when trying to navigate through different pages in the console. -Customer service: Non-existent. The service our account manager has provided has been abysmal. When I tried to communicate these issues they were ignored until I said something on Twitter. He then took them seriously, but to the day, has still never provided me with a resolution, and would not even follow up on progress unless I prompted him by asking where we're at in the process. We also received 3 invoices after paying a massive lump sum, that are apparently due payments on the invoice we've already paid. I've been trying to get ahold of accounting there for a week to no avail. This afternoon I was even transferred to HP (the computer company) when I asked to speak to accounts payable dept. No lie. That really happened. I could go on for hours... but I have to struggle through their platform to get some more emails out for the rest of the day. We're moving platforms next week and I cannot wait. Our annual cost with the new platform will be less than one quarter with Exacttarget. tl;dr version: The UX is terrible, customer service is non-existent, and it's massively overpriced. Look elsewhere - avoid at all costs.

Pros: You can send emails....

Cons: Too many to list... Trust me... we tried for over a year. It is not a matter of our email expertise. They are an enterprise, and they treat you like the little man you are comparatively.

Vendor Response

by Salesforce Marketing Cloud on February 23, 2015

Hi Mason,
We are sorry to hear that you're experiencing these issues, and IĀæm continuing to escalate with our internal team based on your feedback. Would you be willing to share some screen captures of the issues so that we can send them over to our product team?
Thanks,
Katie

Lots of options, hard to find the one you need

May 01, 2018
3/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: Salesforce is a powerful CRM tool that is widely used in a variety of industries. It has a lot of features and integrates with many other types of software.

Cons: Data entry can be cumbersome. The system is not intuitive and neither is the layout of screens, though some of that can be customized. When it comes to running reports, there are a lot of pre-built ones, but most of those aren't useful. I usually find myself having to build my own, and that process is cumbersome and not at all intuitive. There are many different types of reports and it's hard to find the one needed to get the data that I seek. Also, it does not do a great job of tracking contacts who are associated with multiple accounts (such as a representative of multiple companies), and there is not a way to show affiliations between multiple accounts (such as divisions of a large company).

salesforce marketing cloud features

Feb 07, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: About Salesforce Marketing Cloud Email from the Salesforce Marketing Cloud gives you drag- and-drop content tools, mobile-optimized templates, and easy email automation capabilities. Improve your customer engagement with built-in deliverability and A/B testing solutions. Salesforce Marketing Cloud offers hundreds of features to help you execute on every possible communication, from basic email marketing to sophisticated Predictive Intelligence decisioning.

Pros: You can send emails, SMSs, Mobile Push notifications as Super messages.... End to End Automation with Automation studio and Journey Builder It's better than using 3 x 5 index cards User friendly and super easy to learn new options/reports.

Cons: Costly Time-intensive Little training unless purchased separately. It can be very overwhelming at first learning Marketing Cloud as a whole. Back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

Capterra-loader

Fantastic Platform For Marketing

Jun 05, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There's a lot that we use the marketing cloud for. Automation, email, journey builder, etc. It's something that helps us work with such a massive audience. We can send emails easily and import our own templates. It's also great for automating workflows and building out dynamic emails to save time in the future. You're really able to dig into personalization with this tool and really connect with your customers.

Cons: The customer support. The support is horrible. You have to call this number (if you can find it) and then bounce around an automated system that usually ends with a message to check the online forums for help. If you have any kind of emergency or need help ASAP you're not going to get it.

Overall: You get the benefit of an easy to use email platform, and the ability to automate workflows to enhance the personation of your customers.

Great for managers to pull reports - HORRIBLE for salespeople who create teh informationi on which those reports depend.

Oct 10, 2017
2/5
Overall

1 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 1.0/10 Not
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Comments: As I said, this produces great reports for managers. And managment is the deparmtnet that ends up making purchases of solutions like this. Without ever consulting the actual in-the-trenches sales team. So they buy it for their needs butn not for the needs of their sales reps. Consequently, the number of meetings increases trying to fiuge re out why sales have dropeed and outbound calls have dropped, etc. And this takes motre time away from active selling. Salesforce creates a downward spirtal in sales.

Pros: It's better than using 3 x 5 index cards

Cons: Too many boxes to be checked on every single contact attempt that is made. Difficult to use. Extremely slow for a sales rep trying to mak any number of calls. I used to use GOLDMINE and made twice the number of calls daily than I could when I had to use SaleForce. These are very true numbers. easily made 70 - 100 calls a day with Goldmaine. Only able to make about 30-35 tops using Sales Force.

Buggy Buggy Buggy!

Sep 25, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

2 / 5
Customer Support

1 / 5
Value for Money

Comments: All in all this solution has a long way to go before it's a good product. There are much better alternatives in the marketing automation space. I have faith in this solution long term because it is owned by Salesforce.com.

Pros: Features are good in concept. Support takes at most a day to get back to you on cases. Support can usually help you, but not always.

Cons: Documentation is poor and almost always not descriptive enough and outdated. The system itself is very buggy. The typical response from support is "Just start fresh" in regard to whatever you're working on. We have a Sales cloud integration which does not work well with Marketing cloud. The connector is antiquated and it's impossible to leverage synchronized data extensions in journeys and other marketing content.

Powerful Marketing Solution

Apr 17, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: When you connect all the different pieces of Salesforce software that are applicable to your organization, the results are astonishing. Having used other CRM and Marketing Softwares and having to integrate the two was far more difficult than using the various aspects of Salesforce. It is fantastic to have it all in once place. It connects easily to Google Suite apps and is overall easy to use for the technically inclined and after a little training your less technically inclined employees will have no problem with it.

Cons: For those that are not technically inclined, the learning curve can be difficult. The integration of a large business application can be extremely lucrative, however the kick starting period can be a turn off. For small businesses that have multiple solutions to the problems that Salesforce can solve, the transition period can be difficult to cope with.

SalesForce for Nonprofits

Apr 14, 2017
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: SalesForce has a long learning curve. A rudimentary knowledge of it can take you a long way, but you will not be making full use of it -- especially as a nonprofit, that normally would have limited resources.

Pros: There are many great features about SalesForce, including the AppExchange. It gives us a lot of flexibility with regards to events, volunteer management and donation recordings. The feature of recording contacts is easy and prominent, unlike other systems where it is hidden.

Cons: Although it advertises itself with a feature to compose and create newsletters, the feature is not user-friendly and it is awkward to use. It is easy to create text but tough to format. Several apps in the product are repetitive when creating a contact, especially in the Auctions for SalesForce feature.

Salesforce Marketing Cloud - the best of the best

Sep 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Comments: A great piece of software that possesses all the functionality out of the box to make you successful

Pros: Salesforce continues to maintain its leadership position in this space by constantly bringing new & improved functionality to the table that meets it users needs. Additionally there are 3rd party products that work hand in hand with Salesforce that enrich its capabilities

Cons: Salesforce is somewhat pricey but if you utilize all of its functionality it will deliver an ROI and help you scale by automating a number of your key functions

Versatile platform with many possibilities!

Oct 10, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Tons of resources! Look on the community site for answers to your questions or just to see what is possible! Make sure someone goes through the training modules online-Trailblazer

Pros: You can hire a consulting company to change Salesforce to fit your business needs if you don't have the time or knowledge to do so (we hired Cloud Creations on the referral from our sales manager). The community is so large and expansive that you could easily find a fix to any sort of business problem you are having. We really needed a platform that integrated with our home grown system and made sure that all of our departments were talking to one another. We chose Salesforce because of its ability to be shaped and molded based on our business model. And you can adapt as your company grows-change things, add things, do whatever you want!

Cons: It did take some months to get our version of Salesforce to be where we wanted it, but for other companies that had more IT resources or time to devote to it would probably not take as long. Make sure you have a project manager or person dedicated to its success and implementation internally or it might not get adopted within your company.

Salesforce is the CRM everyone dreams of

Nov 01, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Comments: Salesforce does everything we needed, and more. As a non-profit, they originally didn't help us that much, but once we were connected with our own representative, she has been super helpful and keen. We used Microsoft Access before for our data management and this is much, much better. While it is a very different tool than Access, I find it does everything that access could, just a bit differently (and mostly in a more consistent / user-friendly way)

Pros: Loads of features; easy to use; different interface styles (classic vs lightning) to meet different preferences; cloud-based; accessible via browser; mobile app; free 10 licenses for non-profits! free self-teaching tools available online; very transparent in their activities (i.e. maintenance schedule, updates)

Cons: back-end can be complex; expensive for small scale businesses; can be time-consuming to learn to use

sfmc

Sep 12, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Organized and user-friendly interface for creating emails and lists

lots of options for tracking list/audience performance in reporting section

Cons: Hard to share lists, emails, reports etc. between multiple business units

visual editor in emails is glitchy and has a lot of technical issues

Only recently introduced easier drag/drop tools for creating user-friendly templates

hard to organize/maintain different levels of user permissions for different employees

Terrible service

Aug 06, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support
Likelihood to Recommend: 3.0/10 Not
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Pros: Email software is easy to use which is nice

Cons: Customer Service is terrible. Our account rep has changed several times (internally they have a lot of confusion around WHO are account rep is), the company sends us around and around to different people when we have an issue. Long time to get issue resolved. Responsiveness is quick when they want to upsell you something though.

Overall: Online marketing - eblasts and landing pages okay, but not good enough to make up for lack of service.

Many features but incredibly hard to navigate

Feb 28, 2018
3/5
Overall

2 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I am very happy with Marketing Cloud's new Content Builder, which is definitely an update from their Classic Content. Although my team is still learning the new builder, it already appears to be a lot more initiative and easy than Classic Content. I'm hoping it makes the experience of building and sending emails through Marketing Cloud an easier one.

Cons: I'd say that Marketing Cloud is fine, however very hard to navigate without training. Even for users who have experience on other email platforms, the interface for Marketing Cloud is neither intuitive nor are there any clear training resources for it. It's also largely insufficient without being connected to a Salesforce CRM. I also do not like the visual representation of their automation workflows.

Capterra-loader

Utilitarian but outdated UI

Mar 05, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Once users get up to speed, it's a very easy UI to master and accomplish email marketing tasks quickly. Good list management and customizability, along with reporting.

Cons: The UI is quite outdated, and the workflows are very intuitive -easy to get up to speed on, but it does require an "expert" on the team to help you onboard to how the business uses the software, as it's pretty free-form.

Overall: Easy email marketing and list/preference center management.

Salesforce, super CRM

May 22, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Salesforce is extremely versatile. Anything you can dream of, you can build in salesforce. The CRM can do some real heavy lifting and integrates with almost every software out there. Tasks enable you to keep track of on-going conversations or to-dos with customers and prospects, while reporting allows you to keep track of how well your team is doing.

Cons: Due to the fact that Salesforce enables the user to build out a large number of custom fields and processes it can become very complex to use. This CRM can be as easy or difficult to navigate as you want to make it.

Salesforce is great for storing all aspects of customer data

Mar 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: With this product you can store any bit of customer data. This is a sales persons greatest tool. In addition you can create custom objects to enable the support team to better work cases.

Cons: Not all stored data can be pulled into reports. Salesforce does not do calculations on dates or times. This can make it difficult to do everything you need to in the system itself.

Salesforce is Still King of the Hill, even in Marketing

Oct 01, 2015
5/5
Overall

4 / 5
Ease of Use

5 / 5
Customer Support

3 / 5
Value for Money

Comments: Salesforce is the central repository for our business. All of our user activities like signups, payment history, the apps they have used and when, our marketing communications, our presentation collateral, and our customer support....all lie within the Salesforce cloud. It is the key to our customer facing business, and the Marketing Cloud is just one more piece to the puzzle.

Pros: Marketing Automation is hugely important to any business looking to scale their user base. SFDC's Marketing Cloud allows all communications that go to customers to be tracked, seamlessly within your overall SFDC instance. Campaigns to different groups are a cinch to setup. They have a nice, graphic UI for overall management, much better than the core SFDC stuff, for sure. Overall, this is a great tool to add to your company toolkit.

Cons: Maybe I am in the minority, but just about anything in Salesforce takes a little bit more time to learn than it seems like it should. Their UI is a touch clunky, and it certainly could use more design.

One of the Best Email Software Providers.

Jul 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Salesforce Marketing Cloud, previously ExactTarget is one of the top ESPs in the market. It has all the functionality and features you need for a modern day multichannel marketing solution for your business.

Cons: The UI could use a lot of work and is not as intuitive as other systems. It has a lot of features and has a big learning curve to really understand how everything works together. There are multiple ways to accomplish different tasks in the system and it's hard to find the most streamlined solution.

SFDC Easy to Use but Horrible Support

Aug 08, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Salesforce.com is pretty easy to use. I'm self taught but have found that it is even fairly easy to customize without having to know their Visual Force code. They have a large App Exchange for companies who integrate into their product.

Cons: Their support isn't very good. I try to find my own answers before ever calling into support or submitting a ticket.

Salesforce super easy

Jul 25, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to find accounts and account information. If I need to know who their customers account manager is, Salesforce will tell me who is assigned.

Cons: Wish it was linked up with our system SAP. We have accounts that get transferred out of reps names and into another. Just wish the salesforce would stay in tune with that information.

Levels of Salesforce

Apr 12, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: If you pay the money, you can make salesforce into an amazing wonderful tool for your business. It's capabilities and customizations can really make your business run smoothly.

Cons: If you do want salesforce to be a functional tool that actually helps your business, you do have to invest a significant amount of money in customization.

Salesforce CRM, the pricey standard (with plenty of pricey options)

Oct 16, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It does, or can do, what you want it to do. And that is a lot; anything with your Leads, Contacts, Accounts, Opportunities, and email marketing Campaigns.

Cons: It will cost you time, effort to get to the point where it WILL do what you want it to do. For example, making each screen show ONLY what one wants, takes customization.

Best CRM in the market

Jan 03, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Salesforce has been a great tool for our organization. It has allowed us to forecast appropriately and has us to identify gaps in our sales process.

Cons: At times it can be a little clunky. But that is nature of any CRM. I've looked at a lot of different CRMs in the market and Salesforce has been the best thus far.

Best Email Marketing Tool Available

Mar 13, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Great ROI on product - Easy to use - Has all the features we want - Account reps are active in our account - Great conferences - Dreamforce is amazing

Cons: The tool has a steep learning curve. Some of the training documentation is outdated and customer support can sometimes take awhile to help you.

Exceptional functionality, matching price

Apr 04, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: It's a SalesForce product now! There is still a fair bit of work to be done by the SF team in order to make this platform as good as it could potentially be, but it's on the right track. Great choice if you're a die-hard SF user who wants to get more of your MarComm stack.

Pros: Relatively well integrated with SalesForce, so this is a good choice if you're fully utilizing SalesForce for tracking sales. There are plenty of bells and whistles that allow you to take full advantage of advanced marketing automation and campaign management.

Cons: Non-profits and other smaller organizations may find it challenging to implement this platform. It is highly extensible and customizable, but that also means that there can be a high cost associated with any customizations. Several colleagues who are actively using this platform have mentioned challenges with upgrades and such.

Once you figure it out, opportunities to engage consumers in email are endless.

Apr 22, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's built to handle large-scale email communications and does its job very well. You have the ability to create engaging customer journeys and can make a great impact with your consumers. Customer support has been super helpful. I've engaged support via phone, email, and Chatter, and it's always top-notch.

Our organization just switched to using Content Builder within Marketing Cloud, and it is much easier to build emails without having to rely on HTML coding.

Cons: There aren't a lot (any?) resources out there for learning how to use Marketing Cloud, so I had to self-teach with my coworkers. This could be difficult for people who have to use this software but aren't technically inclined.

Not all pending sends will list themselves under "Pending Sends," so that has caused some issues with accidentally sending the same email to the same list more than once. Seems like there are a few features like that that could definitely be improved.

Overall Salesforce delivers

Feb 09, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: My organization uses Salesforce Marketing Cloud to help provide quantifiable metrics for our marketing spend. Overall, we have found it to be a robust platform. The marketing automation it is able to perform is top-notch. It has helped us to engage integrate our "thinkers" (analysts and data-driven specialists) with our ability to engage our consumers, both B2B and B2C. If your company can afford it, I would recommend it: it is money well spent.

Pros: Integration of various marketing channels. Provides qualitative analytics. Strong boost for social media efficacy.

Cons: Costly Time-intensive

Recommendations to other buyers: I recommend having a paid specialist help set up the interface. We lost valuable time with the software while we internally discovered best practices for ourselves.

Salesforce Marketing Cloud Consultant

Jan 18, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Need to have more control on SMS Campaigns

Pros: We see SF is doing good by providing 360-degree digital marketing upgrades on SFMC. ExactTarget is changing day to day

Cons: Not only mobile push notifications we need to have web push notifications also. Need to have more control over Email Campaign Deliverability.

Salesforce

Oct 17, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 9.0/10 Not
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Comments: Free online training to benefit maximum of it. Ther are so many hidden features to explore, often time user does not have time to explore, but regular e,mails with updates and training will be useful.

Pros: It is Cloud based Can access from anywhere You do not need your company server You can set up follow up reminders

A Very Versatile CRM Solution

Oct 03, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: SalesForce can do anything, it seems, with the right amount of effort. They have integrations all over the place, and though it takes a lot of work to make it work how you want it to, you can basically make it do whatever you need.

Cons: SalesForce has a bit of an outdated UI, and their ongoing beta for an updated UI isn't as functional as the old UI. It does a lot, but it could be faster, prettier, and more intuitive.

A Mega tool for a mega campaign

Jan 17, 2018
3/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Despite the lack of a free trial, this application has its own potential and that is severely huge. It could be an overkill in features for most of the small business who require promotions via simple email newsletter, but if there are dedicated teams working for this purpose, then this program is a huge asset up in their arsenal.

Pros: Complete solution for Email, Mobile and Web marketing. Lots of features to select from and can be expanded by integrating with other Sales force tools. It has a powerful API to support developers further expand its potential. Predictive content, Automation Studio, Custom roles and real time Data Segmentation add up quite a lot to its sleeves.

Cons: Steep learning curve, Poor Customer service, Fairly expensive for most of the users. No free trial program

Salesforce is convenient and powerful

Dec 14, 2017
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Cloud based - access anywhere Easy to track clients Lots of Apps and integrations Customization for your organization's needs

Cons: Not very user friendly Training videos are difficult to navigate Support is costly Takes a lot of time to customize

Such a great software!

Oct 12, 2016
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: It is very useful with all the features it has to offer. I was a Marketing Manager at my previous job and used this software daily. Once all the data is imported it is pretty simple to use from there. For those who are manually entering the data, I would suggest to fill out all the fields in order to get the most out of everything. I like all the dashboards and are very user friendly. It makes Social Media marketing easy! All the platforms are offered and tracks analytics for each post.

Pros: The best part is that Salesforce customer service is pretty spot on when I asked for tutorial videos or was stuck on something. I emailed them and they called me as soon as possible. I would talk to the customer service representatives for hours and they would walk me step by step.

Cons: The reports when exported are not very appealing. I wish they were formatted differently. It is a little pricey, but you do have a to work with.

Recommendations to other buyers: Make sure you watch the tutorial video and really get to know your product in order to be able to use it at its full capacity.

Makes building and evaluating marketing campaigns much easier!

Sep 14, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: I love how this product was able to grow with our company. The marketing team started off being very focused on our own brand awareness goals, but we gradually became more aligned with the sales team and this is one of the few products that still met our needs. We were able to go from simply doing general email marketing (a basic feature) to utilizing more advanced tools allowing us to track communication through the buyer journey and build upsell campaigns. I would recommend this product because it's helpful at every stage of marketing.

Cons: I wish the interface was a little easier to learn or had educational pop-ups when you use a feature for the first time. Even though the features were there for us to use as the company grew, there was definitely a learning curve that we had to power through in order to understand how to use this product on a more advanced level.

Best CRM

Apr 07, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Best enterprise CRM out there. Use it to store all data from all time on all your customers and generate reports accordingly.

Cons: Implementing a CRM at the scale of SalesForce can cause a lot of heavy lifting for your organization

Salesforce Marketing Cloud

Oct 25, 2016
4/5
Overall

2 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: It's great to automate email schedules and have dynamic templates to really customize the user experience.

Cons: It can be very overwhelming at first learning Marketing Cloud as a whole.

Overall: We were working with a vendor to implement Marketing Cloud. That didn't go so well so now we are starting from the ground up. Marketing Cloud is very robust in terms of functionality and offers a lot of features, there is lots to learn but after you get past that hurdle you can see the benefits of using Marketing Cloud. Backend functionality could be improved a bit to be on par with Sales Cloud but I'm sure that's to come in future releases (ie permission updates)

Good tool for us for need some help.

Oct 05, 2016
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Journey Builder, access to data

Cons: Little training unless purchased separately.

Overall: Good tool but training has to be done separately or on your own. It's been a little hard to ensure we're using it to its full capability unless we figure it out on our own or hire someone to train us.

Salesforce Review

May 18, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: User friendly and super easy to learn new options/reports.

Cons: While I believe this tool is user friendly and has lots of capabilities, I have heard some members state that the terminology used is difficult to translate.

Great Tool for Managing Large-Scale Deliverability

May 11, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This product is great and really assisted our team with getting our clients messages delivered efficiently to the inbox. The level of reporting is stellar and the company is great

Cons: Great products generally cost a premium and this is no exception. While not really a con, you need to know what you can afford and see if what you get meets the demand.

Top of the line, hard on the bank but effective CRM

Jan 18, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Sales Force CRM is a really effective program. Our company switched to Sales Force from Microsoft Dynamics and have seen a substantial change. It is easier to use and we can keep track of data more effectively

Cons: The switch is a substancial investment for a company. It is not worth it for a small company. The cost of the software is the only negative

Salesforce Marketing Cloud

Dec 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Able to see step by step where your marketing tools helped you get where you are.

Overall: Salesforce truly looks at every aspect of Marketing and supplies the tools needed to provide you the correct steps to see every aspect of your product's growth.

Helps create strong long-lasting relationships

Apr 14, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: When asked how I keep up with everything my typical reply is "I've got the right tools." Salesforce is my go-to Marketing Platform when I open my toolbox. The pricing is very reasonable and it really took my business to the next level.

Pros: It feels like their stuff was made for me. It's all very intuitive and it just makes sense.

Cons: Very overwhelming with all of the information that becomes available to you.

The leader in integration and automation!

Sep 29, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: Salesforce is hands-down the best CRM out there. I have worked with it in both small business and large entity capacities and it works perfectly for both.

Pros: I think the best part about it is its ability to simply replace many applications because it can function in place of them. Data, Knowledge, Contacts, Accounts, automated email campaigns, social media, Support tickets, scheduling reporting - all in one. The company I work for now has separate applications for all of these and only the sales team uses Salesforce. It feels like such a waste.

Cons: The only con I have perceived is how quickly SFDC moves forward with new features - and the amount of focus they put on things they are rolling out. Sometimes, I think the energy would be better spent improving the current features.

CRM Sales for all

Oct 12, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Recommended easy to used!

Pros: This application software helps to manage all sales outcome, it analyze your sales report via email management. it can see email feedback and also bounce report for email.

Cons: This application software I don't see any problem. I can recommend this for those who need management in there sales outcome

If you are in sales then you MUST use Salesforce

Apr 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Sales force because it integrates with most auto-dialers and lets me organize and keep in contact with my customers and prospects. I didn't realize how much I was loosing before using Sales force.

Cons: Salesforce can do so much that learning the features can take some time. Lots of apps and upgrades to learn.

Capterra-loader

Most Expensive Worst Experience You Will Ever Have

Apr 22, 2018
1/5
Overall

1 / 5
Ease of Use

1 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money

Pros: I would love all the things it can do except the fact that it doesn't really work or integrate well.

Cons: Literally everything. It took months to setup and even then it wasn't setup the way we wanted it. Support was terrible. They even threatened us with the contract when we said we wanted out. They want long contracts because as with many things that need long contracts the program is actually barely functional. Seriously do yourself a favor and pick literally any other system.

Quickbooks of CRM platforms!

Sep 27, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Using SalesForce was one of the best decisions our company has made.

Pros: I love that I can work with team members, sharing the same information, while at the same time, the information is stored securely. The security is excellent. Salesforce have every tool and fields and many of them can be customized to work with one company's service type

Cons: I have to refresh alot of times to get the updated information. It will be nice if the information is being live streamed.

Salesforce Marketing Cloud

Oct 06, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Salesforce Marketing Cloud is easy to use and has more capabilities than it's competitors. You can also easily integrate the Marketing Cloud to the Sales or Service Cloud and it has excellent Social Listening tools as well.

Amazing tool!

Jun 07, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Marketing Cloud is a really powerful marketing automation tool. It's feature rich and we're continually exploring new ways to take advantage of them all.

Cons: It can be a little overwhelming to sort out where to start. We're doing our own implementation which makes it difficult to determine the ROI on this investment.

A very capable platform for running huge campaigns

Apr 29, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

2 / 5
Customer Support
Likelihood to Recommend: 7.0/10 Not
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Comments: It's a great tool for what it's supposed to do. It just needs a little bit of polishing on the edges and REST api integration performance should be kept consistent.

Pros: Very flexible and feature-rich. We've been sending huge campaigns through Marketing Cloud and that has always worked well.

Cons: Because it's customisable and feature-rich, it naturally requires some learning curve. Also, there doesn't seem to be a way to refresh records without refreshing the whole page which will then take you back to the landing page. Filtering records could be improved (a bit cumbersome at the moment i.e. you need to create filters first). We also have integrations using their REST api which mostly works. Occasionally, updating/inserting records becomes very slow. We've contacted support about this a few times and gave up. We've implemented fallback options instead.

Powerful but more complicated than it needs to be

May 06, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money

Pros: Salesforce Marketing Cloud has some impressive features when integrated with Sales Cloud - in particular the ability to build complex automations based on customer attributes and changes to those attributes, and to add reporting about email activity directly into the CRM.

Cons: It takes too many steps to create and send a relatively straightforward email campaign - there's a significant learning curve, and a lot of things that can go wrong if you're working with an integrated instance with Sales Cloud. I'm also not impressed with the email template building capability; by default it's not simple to create good-looking emails. This feels like an old tool that was bolted onto Salesforce (which it was in some sense, given that it was acquired) and lacks the ease-of-use of other programs like Mailchimp.

Salesforce and Google Partnership

Nov 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Since Google is well known to most, the partnership was easy and so welcomed. Gmail, Calendar, Analytics 360 are right there if I need them

Pay for what you get well worth the price

Sep 19, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: All in all the should be the industry standard

Pros: fully customized with our features and tweeks... The ability to connect with our five9 makes life easier as well

Cons: can be a lag between menus/options however nothing big... No real big complaints on our end any issues are rep is there to meet our needs

Centralising customer communication

Sep 04, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: There are other content management software but not quite as integrated to CRM landscape

Pros: Pretty easy in terms of configuration and can handle complex business rules. It is quite a flexible software for business needs.

Cons: It is cumbersome for the support resources to get started. Hence the learning curve is quite steep and the same way for the support team. But once they are accustomed to the changes it is quite a flexible software for your needs.

Expensive yet fully customized to meet your expectations

Feb 12, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: the customized can be tailored to your specific business needs that alone is great also with the five9 addition dialer & crm in one

Cons: the maneuvering between menus or contacts/opportunities can be sluggish and tedious at times but besides that great crm

The Rolls Royce Of CRM's

Feb 10, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Overall an excellent platform for the value.

Pros: I have been extremely happy with the ease of use when creating and tracking the activity of client accounts. I am still working on getting my salesforce admin certification just to ensure that I am using the software to the maximum ability. From what I understand watching the Dreamforce competitions, salesforce offers options which allow for entrepreneurs and business owners to further develop themselves within this ecosystem. Looking forward to further exploring the platform.

Cons: At the moment the only thing I would have a dislike about would be the layout of the tab options, from my understanding lighting experience works with much more ease and I will be learning this part of the platform shortly.

Used to be a leader; in need of updates

Mar 28, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It is a well-established tool in the industry, and is equipped to handle enterprise-level programs.

Cons: Not enough innovation in recent years. UI is dated and clunky. There are newer, fresher tools out there that can do what SFMC does better.

SalesForce - User Friendly CRM

Feb 14, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: The product is well structured with all modules in place. It is user friendly. Gives full visibility of data to users

Cons: Cost could be a factor for most users. Process ends up only at Leads. Can be extended to ERP and Billing as well.

Easy to use

Nov 17, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Good customer support. Integrations all over the place Easy-to-use drag and drop email templates. Good reporting tools.

Cons: Outdated Interface. It is somewhat in the costly side. Sometimes it does act slow. It can get very messy.

Great software for fundraisers!

Nov 07, 2017
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

1 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Good product for your money!

Pros: I worked in fundraising and this software was great for when you needed to send out targeted emails to specific campaigns and/or reports built through Salesforce. It also integrated well with Exact Target.

Cons: You are going to want to familiarize yourself with Salesforce in general before using. Also, customer service is almost nonexistent.

As a daily user of Salesforce CRM, its decent but it could be better.

Nov 15, 2017
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Salesforce is an industry leader in the CRM space and is being used by most companies. Companies decide to use it because it is reliable. It is relatively customizable.

Cons: Salesforce tends to be an industry leader in CRM because it's in the cloud and has great brand awareness. I wouldn't call Salesforce's CRM fluid either, it feels clunky when using it.

Expensive, but great product

Nov 16, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: I have been a Salesforce Marketing Cloud Customer for the past three years. About a year ago, we almost didn't renew because we were no longer happy with the product. However, after we expressed all of our concerns to our Salesforce rep they were able to make adjustments and I now have no complaints. This tool is great and we are seeing a good ROI on our investment. Their new content builder tool makes it easy to create emails even if you don't know HTML and if you pay for premier support you really get top notch help when needed.

Pros: -High ROI -Easy to create beautiful emails -Great customer support

Cons: They like to nickle and dime you for a lot of features. The product can be great - if you're willing to pay a lot.

Recommendations to other buyers: Paying for premier support is worth the investment. It's night and day better than the basic support we used to have.

Time consuming, no customer support

Aug 16, 2017
2/5
Overall

1 / 5
Ease of Use

2 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 1.0/10 Not
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Pros: It has basic email marketing functions, so you can do content creation and send out an email campaign, as well as tracking the results

Cons: There is no customer support at all, the pricing is very high, especially the email per send rate. It would cost b2c companies a lot of money for every email campaign.

The product does what I need it to do but it is not the easiest to set up.

Feb 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: I believe this item will help me in the long run, but it is very frustrating for me to set this up because there has not been enough training provided to me and my team. The capabilites of this product are huge and that was why I purchased the package but it is not the easiest thing to set up especially if you have a previous CRM system your trying to gather information out of and import into salesforce.

Pros: The product has alot to offer but if you don't know what your trying to accomplish, it is very frustrating to set up.

Cons: The set up of this product is not easy if your not well aware of the product beforehand. It is difficult to gather existing information from a previous CRM sytem and import it into Salesforce.

Salesforce is a great CRM for Big companies

Aug 16, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: I like the way that they can create a CRM according to the business needs. Just tell them exactly what you want done, how, and what you need.

Cons: It's just very expensive compared to other CRM. They even partnered with Hubspot so some best features are there too.

Best Cloud Platforms in the current Trending in IT

Nov 16, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: one of the best cloud based digital analytics data maintenance tool and is very organized. We use it mostly for digital marketing

Cons: the customer service sometimes takes little longer than expected but else it is all good and they need to optimize a solution delivery model

Great CRM for sales

Jun 09, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Easy to use Easy to update and convert lead to actual accounts Great for tracking goals and progress

Cons: Great for sales but not so much for recruiting Dislike that there can be duplicates created if you use a different phone number (businesses with multiple lines)

Radian6 component of Marketing Cloud is useful

Oct 13, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

3 / 5
Value for Money

Pros: My experience is limited to the Radian6 component, but it is quite powerful in terms of what it is able to do in terms of social media listening, and categorization of content. Visualizations of the data are also pretty decent.

Cons: It's expensive for what it is, but still worth a look if affordable (perhaps as part of a package incorporating other parts of Marketing Cloud). It's not the easiest tool to get started with, so it's helpful to have some expert assistance when getting started.

Salesforce its good but could be much bettr

Dec 23, 2017
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: This product has become the defacto standard for small and medium companies. It has also become a platform on which developers create customer code.

Cons: The interface is circa 1980. As good as the product is the user experience could be so much better. Future releases should focus on this.

TIme Management

May 21, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Enables you to plan your day and for an outside sales rep, almost guaranteeing that you never have down time

Cons: There are so many ins and outs to the program, without taking a few full days out of your regular schedule, it would be hard to use all of the features

Topseller!

Jul 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Make more money in sales using salesforce.

Pros: I have tried using salesforce back when I was working in a publishing company doing outbound sales calls. It is convenient to use because there are less buttons to click and it is easy to find the information in one look of the system.

Cons: I cannot thing of any negative comments about using salesforce because I have enjoyed using this software for more than a year and the company where I previously worked is still using the same system.

Great to streamline initiatives

Dec 06, 2016
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Salesforce MC allows you to create one to one experiences. The MC allows a marketer to give a unique experience to each customer. For instance, the female, twenty-something customer will receive a different message than the 40 year old male who likes sports. This allows for a higher conversion. Salesforce MC allows you to create marketing journeys that are unique to each individual to further the buying process and foster the customer relationship.

Pros: Scheduling, ease of use, creating customer journeys, personalization

Recommendations to other buyers: Research the product, develop a loose plan of what you would want to accomplish with the product. This product is best suited to purchase a plan that will have an account team bring your company up to speed and get started with the service.

Great system

May 13, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Add a quick log function!

Pros: Easy to use, user friendly and overall a useful tool to have in your buisness. I think most people have used it so training is easy and staff can get started straight away.

Cons: Could do with a quick log call option to help cold calling and lead generation. That is a thing that I think will make your system top.

very intuitive

Jul 14, 2017
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: the process was very intuitive and ease of use. The software provide very useful insight on the work flow of the staff

Cons: I did not find any negatives or cons with the software. This may be because it has met all my management and operational needs

An Okay Email Marketing Platform

Feb 17, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

2 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Salesforce Marketing Cloud does its job in email marketing, it helps you to plan, design, and send out email campaigns, as well as tracking the campaign performance and analytics for improvement purpose.

Cons: The list importing is a bit old fashioned, it takes a lot of time to import a recipient list every time, and you also need to click many times, which I think is not very intuitive and a bit annoying.

The main player in their space

Oct 16, 2017
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Salesforce is a household name when it comes to marketing and sales automation in the cloud. They have been around for quite some time.

Cons: Can be expensive and may not be worth the value if you are too small of a company or don't use many of the features.

Data Segmentation

Jun 21, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: I like that Marketing Cloud is reliable. You can count on the product to do what you tell it to do. Be sure to double check yourself several times to ensure you are asking the server to do what you really want it to do, as it will only do what you instruct it to do.

Cons: I wish the SQL queries and import file functions did not time out at 30 minutes. This is very limiting for some of the queries that we need to run. What would be nice is to have a loading/ processing bar that showed the amount of processing time left for the query or import file.

Tailor it to your business needs!

Aug 30, 2016
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

4.5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that Salesforce can cover so many different facets all tailored to just about any business. For example, if your business does not have or intend to have a social presence, then you will not need the social media access for social listening, etc. I was impressed to learn how to map out journeys of ideal customers then setup analytics on behaviors and actions to track the progress.

Cons: Truly nothing. I wish I could have used every single feature but I was only able to experience parts based on what my client used. During a long engagement, I was able to help my client set up automated email marketing campaigns then track the progress along a defined journey to generate leads. Great interface. Sorry, this asked what I liked least and I lost track.

Recommendations to other buyers: Schedule a consultation with Salesforce so they can help you decide what features/packages will meet your business needs. Ask for a free trial and really take the time to get comfortable with it. I imagine their conversion of free trials must be pretty high.

Not the most intuitive platform

Jul 25, 2018
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: For me, Marketing Cloud/Exact Target meets the basic requirements of what I need to do -- send emails, track those sends, format the email, etc. I think that if you are using it at a very basic level, the interface is fine.

Cons: I think my biggest issues are that the interface is not intuitive at all, and kind of like a maze. I have to have a checklist of exactly each function I need, because otherwise I wouldn't be able to find it. The interface is also very outdated and the reason that we are looking at alternative options for emails.

Best in the market

Jun 26, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: Best in market with best features and has best implementation

Pros: Salesforce marketing tool is best in the market as they are the leaders. They have best feature for email marketing, creating automation etc

Cons: It's is very costly as compared to others I the market. Customer support sometimes becomes a challenge as they give best support to their premium customers for which they charge extra.

Essential Resource for any Sales Department

Dec 07, 2017
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Good tool for allowing you to capture leads, develop relationships and move customers through your pipeline.

Cons: Report parameters, although plentiful, do not provide many options for extracting essential demographic data.

The best Marketing tool for your CRM

Dec 08, 2016
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Salesforce Marketing Cloud is the perfect marriage of Marketing functionality and CRM. This powerhouse of Marketing Automation make implementing your campaigns a breeze and ensures a fantastic customer experience. Hands down, best out there.

Pros: Amazing admin console, journey builder for customer experience, ties directly into your salesforce as it lives in the same platform, real-time enhancements and updates to your marketing strategies.

Cons: Reporting from salesforce can be a bit of a pain, but you can still get tons of data points to work with.

Recommendations to other buyers: If you are looking for the best, this is it. Don't settle.

The email cloud is so so

Jun 16, 2017
3/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

1 / 5
Customer Support

2 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It has basic functions that allow you to send out or schedule massive email campaigns. Other functions include tracking of email campaigns and performance reports.

Cons: I think the email cloud in general is not so intuitive in a way that I need to spend more time with putting together the email campaigns than I should. Like one example, I don't understand why I need to click so many times just to upload a photo, or a subscriber list. It is also quite difficult to manage a subscriber list, so easier to just keep uploading a new one...

Salesforce is great for our business!

Oct 01, 2015
5/5
Overall

5 / 5
Ease of Use

5 / 5
Customer Support

5 / 5
Value for Money

Comments: I'm an Account Manager at Pandora Radio and use Salesforce on a daily basis - I'm on it most of the day. I work in Client Services - we use Salesforce to manage campaigns, access learning tools, etc.

Pros: -Great compatibility with Pandora specific systems -Intuitive system, easy to use -Great customer service when I've encountered an issue

Cons: I honestly haven't come across anything I would change thus far! Overall, quite please with the app!

Makes marketing easy

Dec 09, 2016
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: Salesforce Marketing Cloud is a customer relationship management platform allows to create and manage marketing relationships with the customer and also to conduct campaign and maintain a good relationship with the customer.

Pros: 1. Reliable and Easy to Use 2. Its supports integration with different apps and software 3. Userinterface is also really good. 4. Easy to configue as it base on force.com platform

Cons: Price is high as compared others in the market Lead scoring is not present Need to configue multiple things to make it works.

Salesforce is cloud based and is user friendly .

Sep 08, 2016
4/5
Overall

3.5 / 5
Ease of Use

4.5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: Its very user friendly from the beginning to the end of quote generation, store the price list, store contacts as data base, request a follow up reminder, create customized templates.

Cons: First time user need a free training, as there are loads of information to digest.

Recommendations to other buyers: Definitely a good one start up companies too! I am not sure of the price, but if you can afford I would definitely recommend it.

UI is sometimes confusing

Apr 20, 2018
4/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: It's a great CRM tool that helps you manage your client tickets. Very feature rich as well and has the ability to be really flexible on most types of business setup.

Cons: Being feature rich has some downsides and one of that is having all those features available in your UI which makes it confusing at times.

Lots of features

Aug 02, 2018
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Salesforce Marketing Cloud has a lot of very useful features from tiggers, to custom drip campaigns.

Cons: Honestly you almost need to take a course to learn how to use their software, because there is so much to it. Also I wish their UI didn't look so old school.

Must-have for large integration capabilities, but clunky with a subpar UX

Aug 29, 2017
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Integrates with a large varieties of other software (marketing automation, analytics dashboards, etc). Must-have for most companies to manage pipeline Tons of complex functionalities

Cons: Subpar UX Clunky interface Not easy to use Tons of 'hidden' functionalities -- a lot of time needed for discoveries

World Class Marketing Communication Platform

Sep 07, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: You don't have to be a web designer to create marketing newsletters and promotions. Before this tool, we used to have to rely on our marketing agency to create all of our marketing newsletters. Once the template is created, it is easy to modify its contents and tailor the design for our various communications. We have also be using this tool to identify leads gathered in tradeshows. With the journey builder, we can identify hot leads and measure the success of our tradeshows.

Cons: I have no dislikes for this software as it has greatly enhanced our ability to communicate effectively with our customers and enables us to measure the success of the communication.

Overall: Creation and distribution of marketing newsletters to our customers as well as journey building to measure the success of our tradeshows.

Salesforce Experience

Jun 06, 2017
5/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: We can see how much this will help our business!

Pros: We have a Roofing company and it really suits our business model and increases our productivity. We have all the info we need in sales to manage our clients, and there are so many other aspects to the software we can roll out over time. The Trail head training is great.

Cons: There is so much functionality, some more basis set up examples would have been helpful, but we were able to find everything we needed

A Well-Established ESP

May 04, 2016
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality
Likelihood to Recommend: 7.0/10 Not
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Pros: -ExactTarget has been around for a while and is an industry leader -Is truly an enterprise-level system -Lots of technical capabilities for marketers

Cons: -Could innovate faster to establish itself as an even better leader in marketing

Recommendations to other buyers: Not for smaller/mid-sized companies. I would take an honest look at your email send volume and go with a vendor that closely aligns to that.