# Salesforce Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra > With the help of Capterra, learn about Salesforce Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more. Source: https://www.capterra.com/p/7723/Salesforce-Marketing-Cloud/reviews --- # Salesforce Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on April 15, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. Independent research methodology Capterra’s researchers use a mix of verified reviews, independent research and objective methodologies to bring you selection and ranking information you can trust. While we may earn a referral fee when you visit a provider through our links or speak to an advisor, this has no influence on our research or methodology. 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[Learn more](https://www.capterra.com/resources/how-we-ensure-transparency/) [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Marketing Cloud ## What is Salesforce Marketing Cloud? Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly. With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before. And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach. ## What is Salesforce Marketing Cloud used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/) Top alternative Featured Overall rating Based on 526 user reviews Reviews sentiment Positive 84% Neutral 12% Negative 4% Pros & cons Advanced email campaign capabilities Robust multi-channel automation suite High and complex pricing structure Frequent email-related technical problems Starting price $25 Per User, Per Month Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Marketing Cloud?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=http://www.salesforce.com&name=Salesforce Marketing Cloud) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Marketing Cloud 4.2 (526) VS. [4.5 (4,453)](https://www.capterra.com/p/152373/HubSpot-CRM/reviews/) Starting Price $25 Per User, Per Month Starting Price $20 Per User, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (492) Ease Of Use 4.4 (4,354) Value For Money 3.8 (371) Value For Money 4.3 (3,489) Customer Service 3.9 (383) Customer Service 4.4 (3,497) ## Salesforce Marketing Cloud alternatives [4.4 (18,768)](https://www.capterra.com/p/61368/Salesforce/reviews/) Starting price $25.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 90% of reviewers rated it above 4 stars [4.3 (6,966)](https://www.capterra.com/p/155928/Zoho-CRM/reviews/) Starting price $14.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 85% of reviewers rated it above 4 stars Highest Rated [4.7 (727)](https://www.capterra.com/p/204998/Bigin-by-Zoho-CRM/reviews/) Starting price $7.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (3,413)](https://www.capterra.com/p/132996/brevo/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) ## Who uses Salesforce Marketing Cloud? Based on Capterra reviews from the past 3 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Advanced email campaign capabilities 89% positive reviews out of 53 Most reviewers describe email campaigns as versatile, supporting large-scale, targeted, and automated communications efficiently. Renly S Director Marketing, 51 - 200 employees. "It is affordable and makes email automation, campaign tracking and reporting easy" High and complex pricing structure 76% negative reviews out of 54 Most reviewers find pricing expensive, with significant costs for setup, maintenance, and additional features or support. Robust multi-channel automation suite 94% positive reviews out of 35 Most reviewers appreciate marketing automation for enabling personalized, data-driven campaigns across email, mobile, and social channels. Oyeyemi F Digital Marketing Coordinator, 501 - 1,000 employees. "was really simple to use, comprehend, and navigate, and it offered helpful automated marketing capabilities that made reaching a big audience straightforward." Frequent email-related technical problems 77% negative reviews out of 30 Most reviewers report email issues, including glitches, duplicate sends, integration errors, and unreliable support for troubleshooting. Jana F Senior Director Of Marketing, 10,001+ employees. "It is always frustrating how long it takes for an email activity to load in Journey Builder." Comprehensive lead tracking tools 91% positive reviews out of 22 Most reviewers find lead management highly effective for capturing, organizing, and nurturing leads within one platform. Kurt J LNAM-LTC, 51 - 200 employees. "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." Slow and unreliable performance 92% negative reviews out of 26 Most reviewers indicate performance and speed are problematic, with frequent slowdowns, bugs, and a clunky user experience. ## Features Features with the highest number of reviews are displayed first. Those that have no reviews appear next, sorted alphabetically. Contact Management 4.5 (78) 64.10% of 78 reviewers that rated this feature as important or highly important Manage, organize, and store contact information Email Campaign Management 4.4 (52) 55.77% of 52 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Sales Pipeline Management 4.6 (51) 66.67% of 51 reviewers that rated this feature as important or highly important Pipeline view and tracking lead status Lead Capture 4.4 (49) 51.02% of 49 reviewers that rated this feature as important or highly important Automatically identify and save contact information of potential customers Reporting/Analytics 4.5 (43) 72.09% of 43 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Email Marketing 4.3 (30) 60.00% of 30 reviewers that rated this feature as important or highly important Create and send email blasts/campaigns Salesforce Marketing Cloud 174 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements connects advertisers to websites that want to host advertisements. A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Manage assets throughout their lifecycle to optimize profit Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Supports audio files Establish rules for automatic propagation of social media posts across one or more channels Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Shortcuts for inputting frequently used messages Organize and group data or items based on various criteria Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Configure existing workflows to meet your organization's needs Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import, collect, and capture data from multiple sources Connect to big data sources Import and export data to and from software applications Ability to restore deleted, hidden, or lost data from an email server/system Protect sensitive data for digital privacy Graphical representation of data Assign categories, labels, tags, or attributes to documents for organization, search and storage Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Digital forms that are shared and accessed online Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Create, save, and store files Find & retrieve relevant data or documents Operate/access software on iPad Devices Used by marketers and advertisers Primarily serving startup companies Store, manage and track all forms in a centralized location Search for specific words or phrases within a document or database Use AI to generate content in the form of text, images, videos, etc. Edit, touch up, and convert images for publishing Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Monitor and collect information from social media based on specific keywords Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Collect and maintain structured information that describes data or content Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Using different methods or channels to connect with customers A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Control and schedule the publication of content across various channels Monitor wait time and abandonment for incoming requests that have not been routed Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Plan daily routes to optimize employee scheduling and provide directions Define, track, and/or automate sales activities and sales processes Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Pipeline view and tracking lead status Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Optimize and manage the search engine optimization efforts for a website or digital content An email inbox that can be accessed and managed by multiple individuals Add and maintain centralized email signature(s) across an organization Display aggregated data points on one page for a bird's eye view assessment Send promotional campaigns or transactional messages via text messages Create and manage advertising campaigns on social media networks Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Edit text as needed Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Supports various video file formats Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Monitor activity of individuals who visit your website using cookies Control system access and/or deliverability for applications and email addresses Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.3 (483) 4.3 Based on 483 reviews ## Pricing Value for money 3.8 (371) [View pricing plan details](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/pricing/) Starter Suite $25.00 Per User,Per Month It includes: - Dynamic Email Marketing and Analytics - Out-of-the-box Sales Processes - Seamless Customer Service - Simplified Storefront Builder Marketing Cloud Growth Edition $1,500 Flat Rate,Per Month It includes: - AI-Powered Emails & Campaigns - Multi-Channel Journeys - Forms and Landing Pages Marketing Cloud Advanced Edition $3,250 Flat Rate,Per Month It includes: - Agentforce Campaigns and AI Scoring - Path Experimentation - Unified Conversational SMS Value for money 3.8 (371) 3.8 Based on 371 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)[ Vidyard](https://www.capterra.com/p/125653/Vidyard/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (383) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (383) 3.9 Based on 383 reviews ## User reviews Overall rating 4.2 Based on 526 reviews Filter by rating 5(230) 4(209) 3(64) 2(11) 1(12) Mentioned topic Sorted by most recent Kenidra S. Sales Representative Computer & Network Security ### "Five Stars and a Thumbs Up!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 13, 2026 I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. Pros What I like most about Salesforce is how the customer's information populates. I can see all their information. Cons Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AW Andrew W. Senior sales rep Health, Wellness and Fitness ### "App for clean business!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 12, 2026 I love sales force! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only! Pros As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! Cons Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. Switched from [Microsoft Excel](https://www.capterra.com/p/176574/Excel/) The convenience of keeping up with my business is unmatched! Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. CN Carli N. Scheduler Consumer Goods ### "Easy to use and friendly customer service " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 December 3, 2025 My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers. Pros What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service. Cons I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AM Athena M. Shop Owner Consumer Goods ### "A here-to-stay CRM app requiring knowledgeable staff to fully appreciate ppreciate " 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 6/10 June 22, 2025 I'd been using HubSpot for a while and had been eyeing Salesforce as an alternative. To be honest, I feel like they are quite on par, and as a small business owner you can't really go wrong with either. Salesforce CRM is definitely adequate. Especially the Marketing Cloud for managing email campaigns on customers, which makes things organised and easy to track at a glance and go through analytics. If you were managing things on your own like myself, Salesforce might be too sophisticated for its own good as a start, but something you can start looking into if you were looking to scale or to sell to various markets. Pros It is a sophisticated CRM software, and great for managing customer database and workflows, but more feared towards larger enterprises I feel, and not exactly cost-effective for small business owners. Cons The steep fee for various subscription tiers, the initial details up was lengthy to set up and I had to really wrap my head around it, felt that it is quite advanced. Switched from [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Cost comparisons make this seem viable, I would actually goback to HubSpot for the interface which I liked better Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AB Alicia B. Certified Diabetes Educator and CPR instructor Health, Wellness and Fitness ### "All things in one place " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 June 10, 2025 Hand on experience leveraging Salesforce Marketing Cloud's Jouney Builder to design and execute personalized, data-driven customer journeys across email, SMS, and other digital channels. My work includes building multi-step, automated campaigns tailored to user behavior and lifecycle stages, optimizing engagement and conversion rates. Pros enjoy designing personalized, multi-step campaigns with branching logic and automation. Seamless sync with Sales Cloud, Service Cloud, and CRM data Cons Steep Learning Curve. Many features like Journey Builder or Automation Studio require significant training or technical skill. It's expensive and pricing is opaque, especially when scaling or adding features. Heavy reliance on technical skills. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. AL Ashley L. Financial planning Education Management ### "10/10 finance users would recommend" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 9, 2025 We have loved using SFMC. If you're already in the Salesforce ecosystem, Marketing Cloud becomes incredibly powerful. It connects sales, service, and commerce data into one cohesive customer experience—reducing silos and improving targeting Pros Salesforce Marketing Cloud is a powerhouse for enterprise-level marketing orchestration, offering deep personalization, cross-channel automation, and real-time data activation. While the learning curve and cost may be steep, the ROI and strategic capability make it one of the most comprehensive marketing platforms on the market today. Cons It’s an enterprise platform with a learning curve. Setup, data modeling, and integrations may require support from Salesforce partners or internal IT teams. Cost: Pricing is usage- and module-based, and can be high compared to competitors—especially for mid-sized businesses. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. SB Sunil B. Connect Partner Hospital & Health Care ### "Salesforce is a seller!" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 30, 2025 Still a great marketing tool as well as a great CRM tool allowing businesses to record and target specific demographics with specific contents Pros Very customisable to businesses of varied needs and requirements fostering a more inclusive environment! Cons It can become quite technical for some people resulting in creation of multiple duplicates and linking errors. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. IS Ilayda S. Marketing Director Apparel & Fashion ### "A powerhouse for handling fashion campaigns at scale" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 April 28, 2025 It has enabled us to go beyond casual campaigns to truly personalized marketing, driving customer engagement and more than doubling our return rates on offers at our primary sales seasons. Pros With Salesforce Marketing Cloud, we have a great amount of control over how we engage with our customers everything from personalized email journeys, to even SMS campaigns and social media ads. I especially love the robust segmentation tools we are able to customize promotions for our customers based on how they shop. Cons It’s a solid platform, but it’s not easy to navigate. Automating and integrating it with our e-commerce system needed more help from IT and consultants, generating additional setup costs. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. RF Rebecca F. Customer support Accounting ### "Highly Recommend" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 3.0 3.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 10, 2025 Overall...its been pretty great & I recommend utilizing salesforce. Pros I like how you can see the date & time as well as how often someone opens an email. Another feature is how you are able to generate standard & custom emails to go out and when they are sent. Cons Navigating the system sometimes is a little difficult if you are not familiar with the system. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. GA Gabriel A. Solution Engineer Information Technology and Services ### "Great modern multi-channel tool (email, SMS, mobile, ads, social)" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 8/10 February 27, 2025 I have been a Salesforce Marketing Cloud solution engineer for 3 years where I was demoing it to potential customers in order to sell them the product Pros \- multichannel marketing tool (email, SMS, mobile, ads, social) - dynamic customer journey - one-stop shop for marketers - Einstein AI to provide great recommendations/actions - great insights with Datorama Cons \- segmentation can be tricky (need to use Salesforce Data Cloud for it) - mobile capabilities could be better Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. 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