--- title: "Salesforce Marketing Cloud Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Salesforce Marketing Cloud Software - reviews, pricing plans, popular comparisons to other Email Marketing products and more." source_url: "https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/" page_type: "product" language: "en" publication_date: "2026-10-19" --- # Salesforce Marketing Cloud Software Review 2026: Features, Integrations, Pros & Cons Last updated on October 19, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Users](#users)[Pros and Cons](#pros-cons)[Features](#features)[Pricing](#pricing)[Integrations](#integrations)[Support](#support)[Reviews](#reviews) Salesforce Marketing Cloud ## What is Salesforce Marketing Cloud? Marketing Cloud Growth Edition is marketing automation built on Data Cloud, creating visibility across marketing, sales, service, and commerce teams, and allowing everyone to work together in one place to close deals quickly. With Marketing Cloud Growth Edition, growing businesses can finally leverage enterprise grade AI to deliver campaign briefs, segment, landing pages, and other content, faster than ever before. And, because it has built-in Data Cloud, small teams can organize data from all marketing, sales, and service touch points. This not only helps them leverage AI to its full potential, but also allows for more precise personalization in customer outreach. ## What is Salesforce Marketing Cloud used for? [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) Recognitions Shortlist Top alternative Featured Overall rating Based on 1,147 user reviews Reviews sentiment Positive 81% Neutral 14% Negative 5% Pros & cons Advanced email campaign management Comprehensive multi-channel automation suite High cost and added expenses Frequent email-related technical problems Starting price $25 Per User, Per Month Free trial not available Free version not included Capterra Shortlist charts the highest-rated and most popular products... - Email Marketing / 2026 - Marketing Automation / 2026 - Content Marketing / 2025 - Customer Engagement / 2025 - Customer Loyalty / 2025 - Marketing Analytics / 2025 Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Salesforce Marketing Cloud?[Manage this product listing](https://www.g2.com/products/agentforce-marketing-formerly-salesforce-marketing-cloud/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Salesforce Marketing Cloud 4.2 (1,151) VS. [4.6 (3,528)](https://www.capterra.com/p/132996/brevo/reviews/) Starting Price $25 Per User, Per Month Starting Price $9 Usage Based, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 3.8 (1,100) Ease Of Use 4.6 (3,516) Value For Money 3.8 (823) Value For Money 4.5 (3,093) Customer Service 3.9 (884) Customer Service 4.5 (3,092) ## Salesforce Marketing Cloud alternatives [4.3 (720)](https://www.capterra.com/p/75130/Marketo-Lead-Management/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 87% of reviewers rated it above 4 stars Highest Rated [4.7 (837)](https://www.capterra.com/p/153508/Omnisend/reviews/) Starting price $16.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 98% of reviewers rated it above 4 stars [4.6 (6,134)](https://www.capterra.com/p/147657/monday-com/reviews/) Starting price $9.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [4.2 (1,009)](https://www.capterra.com/p/113540/Bitrix24/reviews/) Starting price $69.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 82% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/alternatives/) ## FAQs about Salesforce Marketing Cloud Overview ### What problems does Salesforce Marketing Cloud solve? Salesforce Marketing Cloud solves fragmented campaign execution and disconnected customer data by centralizing email, SMS, social, and advertising workflows, audience segmentation, automated journeys, and performance tracking. Marketing teams, CRM specialists, e-commerce managers, and sales-aligned teams use it to target promotions by behavior, monitor engagement, and coordinate follow-up throughout the buyer lifecycle. Answer based on 298 reviews Overview ### Which roles and teams benefit most from Salesforce Marketing Cloud? Salesforce Marketing Cloud is most used by marketing managers, directors, digital marketers, and email specialists for campaign planning, audience segmentation, email journeys, and performance tracking. Project managers and coordinators use it to organize campaign delivery, while consultants, account managers, and business leaders monitor customer communications, pipeline activity, and marketing results. Answer based on 501 reviews Overview ### What company size and industries is Salesforce Marketing Cloud built for? Salesforce Marketing Cloud is designed for small and midsize businesses across industries, with small businesses representing 60% of reviewers. It is also used by enterprises (23%) and midsize companies (17%), particularly in Computer Software and Marketing and Advertising (9% each), plus Information Technology and Services (7%). Answer based on 532 reviews Features and Usability ### What are the key features of Salesforce Marketing Cloud? Salesforce Marketing Cloud includes contact management for organizing lead and customer information, plus email campaign management and email marketing for personalized, behavior-triggered messaging. Reporting and analytics track campaign results, customer behavior, and lead-generation performance. Sales pipeline management, integrated with Sales Cloud, connects marketing activity to opportunities and deal progression. Answer based on 25 reviews Pricing ### How much does it cost and what fees or limitations are included? Salesforce Marketing Cloud offers a $25/user/month Starter Suite, alongside Growth at 1,500/month flat rate and Advanced at 3,250/month flat rate. Reviewers frequently describe it as expensive, particularly for smaller teams, and report that setup, maintenance, training, or consultants can add time and expense. Value depends on using its broader feature set. Answer based on 84 reviews Integrations ### Which third-party tools and platforms does Salesforce Marketing Cloud integrate with? Salesforce Marketing Cloud integrates with Salesforce Sales Cloud, Adobe Workfront, LinkedIn for Business, Meta for Business, Shopify, Twitter/X, and Vidyard. Reviewer feedback most frequently confirms Salesforce Sales Cloud connectivity for CRM data, lead management, triggered communications, and marketing automation, while the catalog also covers work management, social platforms, ecommerce, and video. Answer based on 68 reviews Getting Started and Support ### How easy is it to onboard and train a team on Salesforce Marketing Cloud? Salesforce Marketing Cloud offers in-person training, live online sessions, webinars, documentation, and videos to support adoption. Reviewers report that basic users can start with introductory features after guided training, while nontechnical staff, administrators, and teams handling customization, data, or coding need more time because the interface and feature set have a steep learning curve. Answer based on 88 reviews Getting Started and Support ### What customer support options does Salesforce Marketing Cloud offer, and how do users rate the experience? Salesforce Marketing Cloud offers email/help desk, FAQ/forum, knowledge base, phone support, 24/7 live representative support, and chat. Users report friendly, helpful assistance and timely answers in some cases, particularly with paid support. Others describe slow resolutions, difficult ticket access, vague responses, and uneven expertise for complex technical issues. Answer based on 102 reviews Security ### How does Salesforce Marketing Cloud handle data security and access control? Salesforce Marketing Cloud uses SSO, password updates, and OTP authentication to control access, and supports secure data sharing with third parties. Administrators can grant audience-based content access and manage user permissions. Reviewers note SSO may require a request, account provisioning is unsupported, permission management can be difficult, and repeated OTP prompts occur despite remembered devices. Answer based on 38 reviews ## Who uses Salesforce Marketing Cloud? Based on Capterra reviews from the past 4 years Talk to a software expert to get a free software list tailored to your business needs ## Pros and Cons Advanced email campaign management 89% positive reviews out of 54 Most reviewers find email campaigns easy to create, automate, segment, and analyze for targeted, large-scale communications. Renly S. Director Marketing, 51 - 200 employees. "It is affordable and makes email automation, campaign tracking and reporting easy" High cost and added expenses 76% negative reviews out of 55 Most reviewers feel pricing is expensive, with additional costs for setup, support, and features beyond the base package. Comprehensive multi-channel automation suite 94% positive reviews out of 36 Most reviewers describe marketing automation as robust, enabling personalized, multi-channel campaigns and seamless Salesforce CRM integration. Amanda D. VP - Marketing, 1,001 - 5,000 employees. "No other marketing automation system that I've used works as smoothly with Salesforce CRM as Salesforce Marketing Cloud." Frequent email-related technical problems 77% negative reviews out of 30 Most reviewers report email issues, including glitches, duplicate sends, deliverability challenges, and unreliable customer support for troubleshooting. Efficient lead tracking tools 91% positive reviews out of 22 Most reviewers indicate lead management offers organized tracking, nurturing, and streamlined processes for handling client information. Kurt J. LNAM-LTC, 51 - 200 employees. "The way it is excellent for identifying leads, and hopefully acquaints these leads with services, etc.." Slow and inconsistent platform performance 92% negative reviews out of 26 Most reviewers describe performance and speed as problematic, citing sluggish load times, frequent bugs, and a clunky user interface. ## Features AI summary Based on 20,574 Email Marketing reviews Capterra data shows that buyers of Email Marketing software rank the following features as their top priorities: - **Email Campaign Management** (**50%** of reviewers rated this feature as critical) - **Campaign Scheduling** (**45%**) - **Contact Management** (**40%**) Salesforce Marketing Cloud supports all three of the features reviewers rate most highly: **Email Campaign Management**, **Campaign Scheduling**, and **Contact Management**. Together, these capabilities help businesses create and send targeted campaigns, plan delivery at the right time, and keep subscriber information organized, allowing teams to run more effective email programs and improve audience communication. Email Campaign Management 4.5 (84) 58.33% of 84 reviewers that rated this feature as important or highly important Plan, execute, and analyze email marketing campaigns Campaign Scheduling 4.0 (12) 41.67% of 12 reviewers that rated this feature as important or highly important Set campaign schedules by selecting start, pause, and end dates Contact Management 4.3 (115) 61.74% of 115 reviewers that rated this feature as important or highly important Manage, organize, and store contact information List Management 4.4 (41) 56.10% of 41 reviewers that rated this feature as important or highly important Manage contacts across multiple mailing lists Mobile Optimization 4.0 (49) 51.02% of 49 reviewers that rated this feature as important or highly important Optimize content to ensure it is easily accessible for mobile users Reporting/Analytics 4.3 (60) 71.67% of 60 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Salesforce Marketing Cloud 177 features Test multiple versions of emails, forms, content, or other campaign elements to gauge effectiveness Define levels of authorization for access to specific files or systems Dashboard to view the status of ongoing processes, identify current incidents and track past activities Track and document all activities across devices, networks, and other systems Generate one-off reports that meet information requirements connects advertisers to websites that want to host advertisements. A virtual assistant that uses AI to pursue goals and complete tasks on behalf of users Software program that continuously adjusts its behavior based on observed data Alerts or notifications of various types such as pop-up messages, sounds, banners, or badges Tools for the systematic analysis of various types of data or statistics Application programming interface that allows for integration with other systems/databases Moving and separately storing data that is not actively used or continuous storage of data for compliance purposes Manage assets throughout their lifecycle to optimize profit Identify a particular segment of population based on specific criteria and customize your efforts to attract their attention Supports audio files Establish rules for automatic propagation of social media posts across one or more channels Create and automatically send premade copy in response to customer messages Track visitors'/audience's responses across web pages and other optimized content Track and analyse user behavior within a system or network The process of developing, monitoring, and maintaining the brand value, reputation, and awareness across the target audience. Monitor social media posts or web that mention a particular brand Track and manage schedules and meetings via an integrated calendar Track and interpret campaign performance metrics Create a collection of marketing actions to complete specific goals and plan and analyze campaign results Plan and strategize marketing campaigns Set campaign schedules by selecting start, pause, and end dates Group campaigns by project, client, or campaign for better management. Track the performance of marketing campaigns across multiple channels. Ensure all emails are compliant with anti-spam guidelines, as required by the CAN-SPAM Act Shortcuts for inputting frequently used messages Organize and group data or items based on various criteria Manage various distribution channels, build relations with channel partners, and track their performance Track the amount of clicks on individual products to measure campaign results Provides a channel for team members to share AI models, media files, communicate, and work together Leave comments and notes on documents for others to view Manage and track all internal and external communication conducted via calls, email, text, or chat Evaluating strengths and weaknesses of companies with the same target audience Configure existing workflows to meet your organization's needs Manage, organize, and store contact information Centralized repository to store content and assets Handles digital content throughout its lifecycle, from creation and storage to distribution and archiving Facilitates online authoring and publishing of the content Improving user journey to boost the percentage of visitors who take a desired action (sign-ups or purchases) Measure return on ad spend by tracking the actions people take such as sign up or download after engaging with ads Built-in customer relationship management (CRM) capabilities or integration with a third-party CRM system Initiate interactions with customers by proactively starting conversations or providing informational content Track and understand a customer's overall satisfaction with a product or service to identify areas of improvement. Access previous interactions or concerns to maintain customer relationships Visualize and analyze customer experience across all touchpoints and channels Record customer information, purchase history, and other notes Process of dividing customers into groups based on common characteristics Tool to send questionnaires to customers to gauge feedback Add customized logos and colors to align with company branding Create unique call-to-actions to drive clicks (buttons, banners, graphics, etc.) Customize data fields to support various needs and use cases Customize contracts and forms to collect specific information Alter the layout and content of reports Pre-designed layouts that can be customized to match preferences and requirements Create labels for products that contain required information such as colors, sizes, dates, etc. Assembly of graphs and charts for visualizing and tracking statistics/metrics Creation and customization of dashboards Import, collect, and capture data from multiple sources Connect to big data sources Import and export data to and from software applications Ability to restore deleted, hidden, or lost data from an email server/system Protect sensitive data for digital privacy Graphical representation of data Assign categories, labels, tags, or attributes to documents for organization, search and storage Store, manage, and track all electronic documents in a centralized location Store and organize documents in a centralized system Assemble applications and processes by dragging over and arranging pre-built components Send automated marketing emails based on user actions over a predetermined period Content that alters based on the user's behavior, preferences, and interests, providing a personalized experience Has a built-in eCommerce system or integrates with third-party systems to manage online sale of products Digital forms that are shared and accessed online Plan, execute, and analyze email marketing campaigns Manage, store and organize emails within the system or via third-party apps Create and send email blasts/campaigns Ability to oversee and optimize the operations of a mail server Pre-made examples and templates for emails Track delivered, received, and opened emails Tracks metrics that provide insight into how a user interacts with any interface or product Predefined actions automatically performed on the occurance of specific events Create, save, and store files Find & retrieve relevant data or documents Operate/access software on iPad Devices Used by marketers and advertisers Designed for small businesses Primarily serving startup companies Store, manage and track all forms in a centralized location Search for specific words or phrases within a document or database Use AI to generate content in the form of text, images, videos, etc. Edit, touch up, and convert images for publishing Store and manage images Organize, prioritize, and manage incoming communications Track interaction history by documenting conversations for contacts Monitor and collect information from social media based on specific keywords Tracking the status of previously identified performance measurements Create landing pages or online forms designed to capture new leads and prospects Automatically identify and save contact information of potential customers Manage the process of attracting and converting business prospects into leads Store information about leads or contacts and track, manage and nurture them throughout the sales process Engage with a lead throughout the sales process by actively providing information Score a lead on their quality or likelihood to buy based on certain behaviors Score a lead based on quality or likelihood to buy/convert based on predetermined criteria Divide leads into buckets based on predefined criteria and routing rules Manage contacts across multiple mailing lists Offer prizes, discounts, and other incentives for customers to earn reward points on purchases and redeem them for future purchases Automate workflows and trigger campaigns based on customer actions See past and upcoming campaigns and communications in a calendar view Plan, track, and evaluate marketing activities including promotions, customer outreach, and branding Collect and maintain structured information that describes data or content Access software remotely via mobile devices Optimize content to ensure it is easily accessible for mobile users Observe and track the demand, usage, progress or quality of a system, product, or user Manage and post content across multiple social media accounts and platforms simultaneously Manage multiple campaigns in one system A set of rules that assigns credit for sales and revenue to touchpoints across the customer journey Allows for businesses to run a variety of different campaigns across different channels Allows communication with customers or users via multiple channels such as phone, email, live chat, etc. Collect information from multiple sources Coordinate marketing efforts across channels (email, landing pages, social media, etc.) Manage and support multiple languages Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service Create many versions of emails, forms, or actions and gauge which is most effective Support outbound and inbound sales processes autonomously while ensuring high-quality lead engagement A set of indicators that tracks the performance of networks, applications, systems, teams, etc. Adjust communications based on previous interactions or personal preferences Schedules specific times for content to appear on social media platforms, blogs, websites etc. Predict future data based on historical data sets Arrange tasks based on the level of priority or urgency Tools designed to streamline the process of lead generation and management for sales teams Control and schedule the publication of content across various channels Monitor wait time and abandonment for incoming requests that have not been routed Analyze and gain insights into data in real-time Receive data and information in real time Active reporting of data and metrics Collection, analysis, and representation of numerical data and generation of reports to understand various patterns View and track pertinent metrics to find patterns and gain insights from data Planning and managing of resources and procedures to mitigate the impact of events and incidents Strategize and implement rewards for returning customers, employees and other members Monitor conversion rates and analyze effectiveness and profitability of marketing efforts Set & manage permission levels based on user roles and restrict access to only authorized individuals Plan daily routes to optimize employee scheduling and provide directions Define, track, and/or automate sales activities and sales processes Track in detail how users interact with your campaigns and pages (scrolling, button interactions, etc.) Pipeline view and tracking lead status Track visibility and traffic from search engines Search and filter data across systems to locate required information by entering keywords or certain criteria Group leads or contacts based on their specific characteristics Optimize and manage the search engine optimization efforts for a website or digital content An email inbox that can be accessed and managed by multiple individuals Add and maintain centralized email signature(s) across an organization Display aggregated data points on one page for a bird's eye view assessment Send promotional campaigns or transactional messages via text messages Create and manage advertising campaigns on social media networks Manage campaigns and track engagement for marketing efforts across social media channels Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. Track activity on sites such as Facebook, Twitter, Instagram, etc. Market event via social media tools Filters used to determine different types of malware threats Add or remove subscribers from mailing lists Attach digital tags to documents and assets for identification, search, or monitoring purposes Create, save, and re-purpose templates for emails, forms, etc. Edit text as needed Set up connections to third-party platforms to improve business processes Record of all transactions such as purchases, deposits, withdrawals and transfers within a specific period Manage user accounts, profiles, roles, permissions, and other details across applications, devices or networks Track revisions and updates made to files and navigate between different versions Supports various video file formats Interact with data visualization elements, such as charts and graphs, to drill down into data Track and analyze information regarding website visitors Built-in website builder or integration with third-party site Monitor activity of individuals who visit your website using cookies Control system access and/or deliverability for applications and email addresses Create, design and manage workflows for repetitive tasks What You See Is What You Get is a no-code tool that allows users to create and edit content using a visual interface Get Advice We can help you find the software with the features you need. Features 4.1 (1,072) 4.1 Based on 1,072 reviews ## Pricing Value for money 3.8 (823) [View pricing plan details](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/pricing/) Starter Suite $25.00 Per User,Per Month It includes: - Simplified Storefront Builder - Seamless Customer Service - Dynamic Email Marketing and Analytics - Out-of-the-box Sales Processes Marketing Cloud Growth Edition $1,500 Flat Rate,Per Month It includes: - AI-Powered Emails & Campaigns - Multi-Channel Journeys - Forms and Landing Pages Marketing Cloud Advanced Edition $3,250 Flat Rate,Per Month It includes: - Agentforce Campaigns and AI Scoring - Unified Conversational SMS - Path Experimentation Value for money 3.8 (823) 3.8 Based on 823 reviews ## Integrations [ Salesforce Sales Cloud](https://www.capterra.com/p/61368/Salesforce/)[ Shopify](https://www.capterra.com/p/83891/Shopify/)[ Meta for Business](https://www.capterra.com/p/213257/Facebook/)[ Twitter/X](https://www.capterra.com/p/214056/Twitter/)[ LinkedIn for Business](https://www.capterra.com/p/213505/LinkedIn-for-Business/)[ Adobe Workfront](https://www.capterra.com/p/268205/Adobe-Workfront/)[ Vidyard](https://www.capterra.com/p/125653/Vidyard/) Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 3.9 (884) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 3.9 (884) 3.9 Based on 884 reviews ## User reviews Overall rating 4.2 Based on 1,147 reviews Filter by rating Counts reflect reviews available in this feed. 5(474) 4(451) 3(167) 2(35) 1(20) Mentioned topic Recent reviews first, then most helpful DS Digital Strategy Senior Specialist Digital Strategy Senior Specialist Used the software for: 3-5 years ### "A robust platform for complex, data-driven marketing at scale" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 October 1, 2026 Saleforce Marketing Cloud is a robust platform for complex, data-driven marketing at scale. Powerful once mastered, but the investment in time and training is significant Pros Powerful automation and segmentation for multi-channel campaign, plus deep integration with Salesforce CRM for unified customer data Cons Steep learning curve, especially with Journey Builder and AMPscript. Setup and configuration often require specialized expertise CC Clara C. Marketing Operations Manager Used the software for: 1-3 years ### "A Decent Choice for Marketing Teams" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 August 3, 2026 Overall, I've had a solid experience with Salesforce Marketing Cloud, with its robust features and regular use making it a valuable tool in my role. However, I've encountered some minor integration issues and occasional steep learning curves, preventing it from being a truly seamless experience. Pros Salesforce Marketing Cloud is pretty solid for campaign management. We've used it for about a year, and it's worked well enough for our needs. The interface took a bit to figure out, but our team got the hang of it. I like the workflow automation features, especially the 'journey builder'. It's really helpful for creating multi-step campaigns. Cons One thing that's kind of annoying is the lack of a built-in A/B testing tool. We've had to use a third-party integration to get that functionality, which adds extra complexity to our workflow. Also, the documentation could be better – sometimes it's hard to find the information we need. Overall, though, it's a good product. MT Marketing Technologist Marketing Technologist Used the software for: Less than 1 year ### "A fine Marketing Orchestration tool for ABM marketers" 4.0 June 3, 2026 I have experience in Oracle Eloqua, SF Marketing Cloud Advanced, and SF Marketing Cloud Engagement. I find MCAE (Pardot) to be easier to understand and deploy campaigns than it's sisters in the Salesforce marketing product line. Keep in mind that Pardot operates best when adopting a no duplicate record strategy in Salesforce, meaning it is ideal for an ABM go to market strategy. Also keep in mind that Salesforce is putting effort into beefing up Data cloud and marketing cloud advanced and therefore Pardot may not be supported as well in future years. Pros Pardot is a fine tool for orchestrating B2B ABM marketing strategies and flows. It works fairly seamlessly with Salesforce and the initial integration is not too complex. Linking to contacts and leads is straightforward and setting up automations and journeys is quick once you get the hang of it. Cons UI feels old and outdated. No native connection for Form Assembly (though a form handler is available). No out of the box connections to Campaign members. Marketing attribution logic is confusing. MA Manager Manager Used the software for: 3-5 years ### "Salesforce Marketing Cloud is the best!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 9/10 May 27, 2026 I love Salesforce Marketing Cloud! I can schedule out tasks, follow ups and export potential data that some marketing is working or some is not and tweak our approach to potential new leads. Pros Salesforce Marketing Cloud is a great tool for us to reach out leads in a fast and efficient way. The easy use of having email templates on there saved under different usages is huge! Cons Salesforce Marketing Cloud does have new leads put in their information but sometimes leads put in non valid phone numbers or emails so that makes it hard to follow up. JC Jeffrey C. Enrollment Systems Administrator Used the software for: 3-5 years ### "Marketing Cloud and Salesforce are a powerful combination." 4.0 Overall Rating 4.0 4.0 Ease of Use 3.0 3.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 April 23, 2026 We have had a very positive experience with Marketing Cloud. It is a powerful tool, especially when combined with Salesforce. Pros Marketing Cloud integrates well with Salesforce. We schedule and automate communications, deriving the audience from live Salesforce data. Cons There is a significant learning curve with Marketing Cloud. The Marketing Cloud user interface seems disjointed. Taylor O. Digital Marketing Manager Used the software for: 3-5 years ### "A Powerful (Albeit Flawed) Tool for the Enterprise" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 3/10 April 22, 2026 Marketing Cloud is much more than an email management platform. It is capable of things that were way beyond the scope of my organization's needs. And it was just too expensive to justify renewing our contract when we only used a quarter of its functionality. Larger orgs and multi-brand enterprises are definitely the target market for this tool, not small nonprofits like my employer. Pros Salesforce Marketing Cloud is the most powerful marketing automation platform I've used in my ten year career. Its send speed is unmatched, even on multi-step automations across different channels. Cons The user interface is pretty awful. It looks like five or six different tools smashed together with one unifying menu bar (because that is what it is). This makes it hard to learn and greatly hampers ease of use for non-technical employees. The syncing with Salesforce Sales Cloud also leaves a lot to be desired. It does a good job of ingesting CRM data, but doesn't round-trip any of the changes made within SFMC to the CRM (i.e. updated contact info). SA Sales Sales Used the software for: Less than 1 year ### "Not bad- would recommend" 3.0 Overall Rating 3.0 3.0 Ease of Use 3.0 3.0 Features 3.0 3.0 Customer Service 3.0 3.0 Likelihood to Recommend 4/10 April 22, 2026 Overall, Salesforce Marketing Cloud has been a mixed but workable experience — it delivers strong email management and template capabilities with a polished user interface, but the complexity, occasional performance hiccups, and variable customer support mean it takes time and commitment to get real value out of it. Pros The platform's email management and template builder are robust, the user interface is generally well-organized, and its integration with the broader Salesforce ecosystem makes it a powerful choice for managing large-scale campaigns and customer data in one place. Cons The steep learning curve makes ease of use a challenge for new users, performance and speed can lag during heavy campaigns, customer support response times are inconsistent, and the overall value for money feels high unless you're leveraging the full suite of features. Kenidra S. Sales Representative Used the software for: 1-3 years ### "Five Stars and a Thumbs Up!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 20, 2026 I recommend Salesforce to anyone. There's also the knowledge base where I can find the information I need for the customers. Pros What I like most about Salesforce is how the customer's information populates. I can see all their information. Cons Sometimes the costumers profile don't populate so we have create a profile for them. This usually doesn't happen. Andrew W. Senior sales rep Used the software for: 1-3 years ### "App for clean business!" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 February 18, 2026 I love sales force! To me it has completely eliminated excel spreadsheets. I now 100% keep up with my business in salesforce only! Pros As a sales agent sales force provides me a place to easily keep up with my book of business while providing me the tools to retain and grow my business! Cons Sales force does great at reminders but I would love to see AI/AI assisted programs being integrated. Carli N. Scheduler Used the software for: Less than 1 year ### "Easy to use and friendly customer service " 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 5/10 December 12, 2025 My overall experience with Salesforce Marketing Cloud is positive and well received by me and my peers. Pros What I like most about Salesforce Marketing cloud is it's easy to use layout as well as fast and friendly customer service. Cons I cannot think of anything at this time that I dislike about Salesforce Marketing Cloud. Sometimes they are doing system maintenance but that's standard. [View all Reviews](https://www.capterra.com/p/248536/Salesforce-Marketing-Cloud/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. 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