# Preferred Patron Loyalty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is Preferred Patron Loyalty the right Customer Experience solution for you? Explore 109 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews --- Preferred Patron Loyalty 4.9 (109) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 26th, 2026 # Reviews of Preferred Patron Loyalty Ease of use 4.8 Customer Service 5.0 ## Pros and Cons in Reviews JM Jennie M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “We have many seasonal customers who have commented that they appreciate receiving our emails when they are not in our area as a way of keeping up with news. “ June 12, 2025 TS Thom S OwnerRetail, 2 - 10 employeesUsed the software for: Less than 6 months. “Does not integrate natively with all POS, though there is an API option, but for a small business that is taking on a lot“ April 3, 2024 JM Jennie M OwnerFood & Beverages, 2 - 10 employeesUsed the software for: More than 2 years. “Our customers who are here year round love taking advantage of the points program and, I believe the program has had a significant positive impact on customer loyalty.“ June 12, 2025 John M CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “We've been using Preferred Patron for a number of years and it has been an excellent service for our customer retention.“ February 19, 2026 John M CEOMarketing and Advertising, 11 - 50 employeesUsed the software for: 1-2 years. “Nothing too much trouble for the team, came back to us very promptly with answers.“ February 19, 2026 ## Showing most helpful reviews Showing 1-25 of 109 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Luimer D. Coordinador de Redes Used the software for: Less than 6 months ### "Excellence campaign, excellence options" April 29, 2018 5.0 With the campaigns we get more directly to our customers and we benefit in sales Pros It is powerful but simple, low cost but it works wonders, we liked that they had the free trial shows how capable this platform can be, you can create marketing campaigns through sms Cons We have not had any problems with this platform, I hope we do not have it yet, we also hope that it will continue to be updated as the world progresses Review Source Response from Preferred Patron Loyalty May 22, 2018 Thank you for the positive feedback... In terms of continued updates... fear not! We are always investing in and incorporating new technologies into our solution. We just released our replacement Mobile Wallet app and soon will be releasing a completely new Cloud interface for cashiers, again leveraging today's most popular technologies! RJ Rafael J. VP Information Technology and Services Used the software for: 6-12 months ### "A great experience" March 21, 2023 5.0 We are a Point of Sales Solution provider focused in the quick service restaurant space. It took a while for us to find and filtered out target partners for our system implementation needs. We finally found and have chosen the Preferred Patron Loyalty and Gift Card platform as our partner. We have completed many comprehensive and complex API integrations to our POS platform, mobile application, online ordering module and member website, in a timely fashion. During the process, we found their API to be well documented, easy to use and reliable to our integration. The support we receive from them has always been excellent and timely. They have shown us they are committed to helping us succeed and now we have a true partner we can rely on and forward with this loyalty and gift card extension to our clients. Pros \- Very high level of communication and support from all of Preferred Patron Teams.- They are willing to climb over mountains to help resolve issues.- Preferred Patron made it a true partner experience right off from the beginning. Cons none so far and wanted to stay that way. Alternatives considered [Spoonity Loyalty & Gift Cards](https://www.capterra.com/p/136602/Spoonity-Loyalty-Gift-Cards/)[DataCandy](https://www.capterra.com/p/132936/DataCandy/)[SumUp](https://www.capterra.com/p/170673/SumUp-Air/)[Clover](https://www.capterra.com/p/226864/Clover/)[White Label Loyalty](https://www.capterra.com/p/212226/White-Label-Loyalty-Platform/) Reason for choosing Preferred Patron Loyalty Commitment of support Review Source GT Gail T. Store Manager Retail Used the software for: 2+ years ### "Review2024" March 22, 2024 4.0 Pros Easy to navigate and helpful staff. Always good to walk me through my learning and questions Cons I feel there is more available that we are not utilizing and knowing more of what all the features are would be nice. Review Source TS Thom S. Owner Retail Used the software for: Less than 6 months ### "A Positive Experience with PPL" April 3, 2024 5.0 It has delivered all that we expected and then some. We initially subscribed for month-to-month, but changed to annual since it has made a positive impact on our business. Pros \- Easy to implement - Easy to use - very intuitive - Ease of registering new members - Allows instant communication with all members for distribution of important information - Encourages return visits from customers Cons \- Does not integrate natively with all POS, though there is an API option, but for a small business that is taking on a lot - There could be some improvement to the Campaign module for event based activity. Reason for choosing Preferred Patron Loyalty Combination of cost and features - it does the right things without being too expensive or too difficult to use. Review Source JM John M. Owner Retail Used the software for: 2+ years ### "Very reputable Company" February 16, 2024 5.0 My overall experience with Preferred Patron has been exceptional. Their Customer Service Rep is \[sensitive content hidden\] . \[sensitive content hidden\] has always been my go-to person if I have a question or need help making changes in the program. He is pleasant to deal with and efficient at what he does. \[sensitive content hidden\] is a great asset to Preferred Patron. Pros I have used Preferred Patron for my Loyalty Rewards program since October 2017. It is a great system and a program that I use every day. The program is easy to use and explain to customers. I cannot say enough good things about the program and the company. Cons Nothing that I can think of. Preferred Patron has provided everything I can expect from them and the software. Reason for choosing Preferred Patron Loyalty I liked what they offered, and at a reasonable rate. Review Source MF Melody F. Director of Client Services - Pantry Non-Profit Organization Management Used the software for: 2+ years ### "Customized for our use." February 14, 2024 5.0 It has been absolutely wonderful. Best customer service of anyone we work with. The program rarely has any problems or glitches. Runs very smoothly. I would love for it to work with Salesforce as an api. Pros The fact that they worked with me to customize the program to work with our free clothing program at the charity. Instead of earning points we are able to give our families points and the can then use the to shop for clothing. Each point equals a dollar so we can also quantify the value to our families. This is really backward for a loyalty program but it was exacly what I was looking forward and the made it happen. The absolute best thing is the customer support they have. \[sensitive content hidden\] is fantastic and responds within minutes, solves the problems and allows us to continue serving our clients. Cons I think some of the reports are difficult but that may be because we are using it in a way that is not the way the program was desgined. Review Source RV Roxana V. MD Medical Practice Used the software for: 2+ years ### "Satisfied Customer" June 1, 2023 5.0 Pros We have been using Preferred Patron for almost 10 years. The program has been very easy to learn and implement. I am a very picky consumer, but Preferred Patron has never fallen short of my expectations. Customer support has been absolutely outstanding, especially \[sensitive content hidden\], who is extremely knowledgeable and personable. I have never had any trouble getting in touch with a live customer service representative and they have been incredible fast in answering all my questions. I would highly recommend them to any business in need of keeping track of customer rewards. Cons There is nothing negative I can say about Preferred Patron. Review Source AB Amanda B. owner Automotive Used the software for: 2+ years ### "service and using the program " March 19, 2024 5.0 Pros We have been using the program for over 8 years and it is easy and user friendly. We have 5 locations and it makes it very easy to use and share customer info with in our organization. \[sensitive content hidden\] is amazing and helpful every time I have a question or need to change anything. Cons none at this time Reason for choosing Preferred Patron Loyalty I checked around with other business in the area and at the time MCsports had it \[sensitive content hidden\] answered all my questions when I inquired about program. It has been super nice having the same person always help and know who we are and what we use. makes it easy! Review Source PM Paul M. tattoo artist Used the software for: Less than 6 months ### "So far so good... GREAT SUPPORT EVERY TIME" June 15, 2018 5.0 hopefully new customers Pros Just got is so Im figuring things out . Signed up a customer last night. Looking forward to what it will do for our tattoo studio.. we stopped using FIVE STARS because they never call you back. 5 stars should be called -100 stars. WORST REWARDS PROGRAM EVER... DONT BE FOOLED BY 5 STARS... You want the right program then go with these guys... Cons seems good so far... LOOKS EASY TO USE. Well be running promotions today and sending out the text messages. Review Source JS Jason S. Sales/Oporations manager Building Materials Used the software for: 1-2 years ### "Does exactly what we needed it to do." May 18, 2018 4.0 Pros It's very easy to use and takes only a short while to learn. Importing data is very efficient once formatted correctly. Cons Aesthetics. That is a bit nitpicky but if I need to describe what I like least in a 100 characters or less it would be the aesthetics. Review Source BW Brad W. pres Automotive Used the software for: 1-2 years ### "very happy with this service" April 16, 2024 5.0 they have been very helpful to expand our customer base and the program been easy to use and the company has been quick on answering questions we have had. overall we highly recommend them Pros help expand our customer base easy to communicate with then on customer programs the referral program makes it easy to introduce new customers from our existing customers Cons overall the program has worked for us. in the beginning we had a handful of question that were handled by the product rep. Review Source JD Jeff D. Retail Used the software for: 2+ years ### "Fantastic Product, Fantastic Service" April 19, 2018 5.0 Improved customer loyalty and communication of special events, sales and announcements to customers. Pros The software is very powerful but easy to use. Good functionality and good reports along with cloud storage make the software pretty much worry free. The user also owns the data, so if you decide it doesn't work for your company, you get to keep the data. New staff members are able to use the software within minutes. Also, the technical support is fantastic. In a world where most tech support is lacking, the people at Preferred Patron pick up the phone and work with you until any problem is fixed. A rare thing these days. Cons I really don't have anything bad to say about the software. If I had to pick one thing, I guess the software updating process could be a little easier and/or automated, similar to Windows updates. Review Source JD Jeff D. Retail Used the software for: 6-12 months ### "Great Product and Great Company" June 27, 2016 5.0 What a pleasure doing business with such a responsive company. We've been in business for 52 years and have dealt with hundreds of companies during that time and I can tell you that the people at Preferred Patron are among the best. It was very important to us that we deal with a reputable, responsive company...someone that will be there if there is a problem and I can tell you that you can rely on them. From the beginning, they took the time necessary to answer pre-sale questions and since that time, they have answered all of our software use and technical questions very promptly. The product is very powerful and feature rich, but it's easy to use at the same time. There is more to this program than we may ever use, but it's nice to know that additional features are there for the future. There were a couple of minor bugs in the software, but when we reported them, they were dealt with quickly and to our complete satisfaction. Preferred Patron also implemented a couple of our suggestions to make using the software a little easier. Pros Reliable, free trial, affordable, ease of use, powerful but simple. Cons I wish it was integrated with our POS software so there is less manual entry. That said, I believe they told me it was an option I could pursue. If that option is available, we haven't pursued it yet. Review Source JH Jessica H. Manager Retail Used the software for: 2+ years ### "I choose Preferred Patron 4 years ago because they were the only ones offering SMS text messaging." April 24, 2018 5.0 Approximately 90% of my customers are enrolled in the program. With this program we have established a relationship with those customers. They benefit by getting 5% cash back on all their purchases and I benefit by being able to reach out to all my customers with Flash Sales that increase sales by approximately 20% on the days I do the SMS text blast. Pros I like how easy it is to create SMS text message marketing campaigns. The customer service is top notch. I went to send out an SMS blast on Thanksgiving and I didn't have enough credits. Cons The templates for email blasts are very confusing. It is not user-friendly. I stopped using the email marketing campaign part of my account and I now send all my emails through Constant Contact. Review Source Response from Preferred Patron Loyalty May 4, 2021 Hello Jessica. I am please to inform you that, since the time of your review, we have introduced a completely new email messaging module. It uses an email designer very much the same as what you are using with Constant Contact. I think you will be quite happy with it and we would be happy to review it with you. TP Trevor P. Key Account Manager Gambling & Casinos Used the software for: 1-2 years ### "Great one stop loyalty solution" March 29, 2021 5.0 Preferred patron is an end -to-end loyalty solution. It combines features found in other standalone solutions in an easy to use format. We handle most of our promotional and informational communications through the program. It has also allowed us to manage and grow our customer database. Overall it is a great product with excellent support. Pros The program is very easy to use. It has most of the functionality of even higher priced competitors. The backend compatibility with Tango Card makes transactions easier. The level of service provided by Preferred Patron is excellent. Cons There are no issues that jump out. We are happy with the software. Reason for choosing Preferred Patron Loyalty Better all around fit for our organization. Review Source CM Carla M. Director of Marketing Hospital & Health Care Used the software for: Less than 6 months ### "Superb! " September 1, 2021 5.0 Pros We are beginning to use it. The enrollment process and configuration have been easy and tailored to our needs. My best compliment so far is our Account Manager, \[SENSITIVE CONTENT\]. We are also thankful to \[SENSITIVE CONTENT\], who was our initial point of contact and presented the program to us. We work at a very fast pace and needed to launch this program in a very short period of time. From day 1, \[SENSITIVE CONTENT\] worked with us with an extremely tight timeline and made all the processes run smoothly. He is knowledgeable, professional, kind, easy to work with, skilled, and offers the best customer service we have experienced in a long time. We cannot thank \[SENSITIVE CONTENT\]enough for his incredible work and support to us. We look forward to continue working with him! Cons None so far. Everything has been great so far. Review Source SP Scott P. V.P. Used the software for: ### "PatronFlex Review" July 15, 2009 5.0 This program is easy to master and hands down did exactly what I was looking for... create loyal customers by rewarding them; market to them via the built in promotion manager on a regular bassis and give me real reports when I want them! Pros I have been using PatronFlex for some time now. The program is very easy to use and I very much like the built in marketing manager. It takes just few minutes to launch any of the built in campaigns to our customers like miss you, referral or even a birthday or newsletter. It's all automated, so once I set it up the system does all the rest. A few times I called support to ask a question about some of the new features we received with the automatic update and I actually got to speak to a live person here in the states. The program is very well thought out and has some very cool features. I highly recomend the program to anyone looking for a TRUE loyalty and gift card program. We had another solution prior that just wasn't doing the job so I went looking and here I am! Very very satisfied and happy that I found Preferred Patron. One additional comment about the ease of use, we have a lot of hourly employees and it was very easy to train them on the system as well. Cons Non that I can think of at this time. Review Source JS Jeff S. Owner Retail Used the software for: Less than 6 months ### "Well Above Expectations" October 28, 2016 5.0 Our small business had very specific needs and after much research found Preferred Patron. After learning the system and training on it we were quite pleased with the ease of use and my wife was especially pleased with the marketing abilities. I must say that we had 1 little speed bump on the install on one of our 6 registers; Brett at PP stayed well beyond hours (around 11pm) determined to fix it and he did! His willingness to help was a breath of fresh air compared to some other vendors we have used over the years. One last note: Yesterday I had a general training question and while I had them on the phone asked if I could have something changed in the software. He said that it was a fixed icon and probably not. Unbeknownst to me after we got off the phone he spoke with the guys that write their code and totally made it happen! I received a call a few HOURS later with, "hey Jeff I have some good news". He updated the software on our system in less than 10 minutes and it was done as I had asked. Being in a customer service based business I cannot say how much I appreciate the willingness for someone to go above and beyond to make a customer happy. We are a happy customer and have not even taken advantage of the marketing side of this software yet. Can only get better from here -Jeff Sheldon, Owner The Health Hut, Happy Customer Pros Ease of use and willingness of company to help with any issue we may have. Cons None yet Review Source AD Abi D. Director Pharmaceuticals Used the software for: 6-12 months ### "It has been amazing" May 22, 2018 5.0 Client engagement Increased customer loyalty Pros Ease of use for signing up customers, no long forms- just Name and Tel no., email. The customer engagement part is awesome as the emails are customizable, from welcome email to remainder emails and notification email. This can also be turned on or off as needed. We are able to integrate it into our POS Gives our pharmacy store a leverage to compete with larger chain stores reward programs and assists us to keep more clients in the community. It can be customized to any business size and there is something for every business. Cons Never had any issues since installation and we have not had the need to call support services although they are very responsive when we were doing the instalation. Review Source NK Natalie K. Owner Marketing and Advertising Used the software for: 1-2 years ### "Great customer service" December 12, 2019 5.0 Pros I was a little intimidated about using the software at first, having never used a loyalty software before. However, after working with \[SENSITIVE CONTENT HIDDEN\], I was able to quickly learn how to use the software, make edits and customize templates, schedule campaigns, and more. \[SENSITIVE CONTENT HIDDEN\] is quick to respond whenever I have a question and is always willing to help me learn how to better use the software so we can take full advantage of all that it has to offer. Whether by phone or email, he is professional, prompt, and knowledgeable. Having that kind of support makes this software an even better fit for our use. Cons There is nothing to share at this time. Review Source WC Warren C. Office Assistant Used the software for: ### "EXCELLENT SOFTWARE WITH EXTREME VERSATILITY! " August 13, 2009 5.0 This software is highly recommended to those who are seeking to boost student moral in higher education. PatronFlex has allowed multiple departments and student organizations to collaborate to increase overall attendance at major and minor events campus-wide. On another note, the customer service is just as stellar as the product. Customer service representatives have offered countless suggestions to enhance our rewards program even further. Pros PatronFlex has given the Office of Student Life at Morehouse College the opportunity to take programming to another level. With this software we have been able to not only reward students for attending events and being active on campus, but we have been provided the opportunity to track attendance at campus-wide events and advertise using the extremely convenient e-mail database system. By using the features offered by PatronFlex we are able to gauge which programs need more attention and which events students prefer the most. The feedback from the Morehouse students has been incredible. We truly believe that this software has assisted us in enhancing the everyday life of our students at a very affordable cost! Cons I have absolutely no cons for this software. I am constantly pleased with the upgrades that are continually taking place. Review Source PH Penny H. Manager Pharmaceuticals Used the software for: 1-2 years ### "We have been a Prefered customer for 2 years now and I have never had any problems with this system " April 23, 2018 5.0 Customer approval Pros The soft ware is easy for a cashiers to use. I am able to train a cashier in one setting how to use it. The customer service is very friendly , I need a new intall and they did it right then and there in a matter of minutes I was back up and running ! Cons I really cannot think of a down side. My customers are happy, If I took this program away I would have a revolt on my hands. The employees are happy so I have no complaints Review Source DB Deborah B. Owner of an Indoor Gun Range, Training, Sporting Used the software for: ### "Excellent customer service for any issue small or large." April 1, 2016 5.0 I did about 6 months of research and decided to go with Preferred Patron. It allows us to have various levels of rewards, the system was simplistic, and I found the company contacts to be responsive. We found after about 9 months that it wasn't working for us; we asked to make some changes and I honestly thought we would have issues with a down grade. This was a non-issue; they were accommodating, answered the phones and tech support helped us on Saturdays and Sundays. The tablet version is just what we need and we are super happy to have Preferred Patron as our choice for a loyalty card. We highly recommend them as professionals. They are very helpful, courteous, and respectful of any and all questions. They are willing to jump on a call and walk you through the program, help set it up, and share their expertise. It was more than I expected and I was very happy to have that support. This morning I received the invoice and noted it was incorrect. I emailed and within a half hour I had a response that they are correcting it!! What better service can you get than that?! Our customers love the simplicity of taking control of their points each time they come in; some have called our tablet "fancy". But in truth, it's really easy for everyone. Even the older generation get it and love it. Review Source JN Jeanie N. CCO Used the software for: Less than 6 months ### "Outstanding, Excellent, and Punctual" October 12, 2017 5.0 Couldn't be more grateful to have come across preferred patron. They're honestly the best investment you'll ever make and can rely on them to the fullest. Customers are fully satisfied and i love using it! Pros User Friendly, Professional, Customisable, Affordable, Reliable, Multi Functional, plenty of marketing campaigns to choose from, capability to suit your business needs as well as your customers, and so much more! Review Source Response from Preferred Patron Loyalty October 12, 2017 Thank you Jeanie. It's been a pleasure supporting your team during the launch of your MoM&PoP Community Loyalty Program across Long Island. We are impressed at how fast you hit the ground running, building an impressive base of participating merchants, in such a short time frame. We're confident in your success and proud to be powering your MoM&PoP program with our Preferred Patron technology! The benefits to the Long Island Community and associated charities is certainly a win-win for everyone! RL Richard L. Owner Used the software for: ### "Quality Program Creates Increased Sales" July 20, 2009 5.0 Establishing customer loyalty has always been a struggle. Problem solved! This program has enabled us to achieve substantial results. Patronflex has created excitement with our customers providing increased sales and is the tool for future promotions and continued success. The support after the purchase has been awesome and I can't wait to see the new features that will be added in the future. Pros We are currently using the customer loyalty program and gift cards. This program has helped rejuvenate our customer base. Staying in touch with our customers by using the automated e-mails in itself has created excitement. It helps us prove that we are all about customer service. Being able to have immediate access to the detailed reports concerning our "in process promotions" enables us to plan future promotions that will produce increased sales. Cons Patronflex being our first and only customer loyalty program has surpassed all of our expectations which creates a problem in trying to determine a "con" about this program. Review Source ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.