# Page 2 | Preferred Patron Loyalty Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Page 2 - Is Preferred Patron Loyalty the right Customer Engagement solution for you? Explore 109 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/78966/Preferred-Patron-Loyalty/reviews --- Preferred Patron Loyalty 4.9 (109) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated May 7th, 2026 # Page 2 - Reviews of Preferred Patron Loyalty ## Showing most helpful reviews Showing 26-50 of 109 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use AL Anita L. Marketing Manager Retail Used the software for: 2+ years ### "A+ Service" September 5, 2025 5.0 Our overall experience with Preferred Patron has been excellent. The platform is intuitive and easy to use, the team is responsive and great to work with, and the email tool fits our needs perfectly. From setup to day-to-day use, everything has been smooth and reliable. We couldn’t be happier Pros We’ve had such a great experience with Preferred Patron. The platform is easy to use, the team is fantastic to work with, and the email tool is exactly what we needed to connect with our customers. It’s been the perfect fit for our business. Cons The reporting is solid, but we’d love to see even more advanced analytics in the future. Other than that, nothing. Review Source JM Jennie M. Owner Food & Beverages Used the software for: 2+ years ### "Preferred Patron Has Positive Impact" June 12, 2025 5.0 "I have been a customer of Preferred Patron for over 10 years. The connection the program has created between my business and my customers is fantastic. We have many seasonal customers who have commented that they appreciate receiving our emails when they are not in our area as a way of keeping up with news. This also keeps our business front of mind when they return to our area for the summer. Our customers who are here year round love taking advantage of the points program and, I believe the program has had a significant positive impact on customer loyalty. The support team at Preferred Patron is very friendly with prompt response times. They are very patient with explanations of the system that even a low tech person like myself can understand. I highly recommend this loyalty program and the team at Preferred Patron." Pros Easy to set up and use. Customizable to my needs. Ongoing technical support was always prompt and friendly. Cons Nothing to note at this time. Preferred Patron has had a positive impact on my customer loyalty base. Review Source John M. CEO Marketing and Advertising Used the software for: 1-2 years ### "Highly Recommended" February 19, 2026 5.0 Fantastic experience. Nothing too much trouble for the team, came back to us very promptly with answers. Pros We've been using Preferred Patron for a number of years and it has been an excellent service for our customer retention. \[sensitive content hidden\] and team went above and beyond for us and I cannot recommend them highly enough. Cons We have not had a bad experience in the past number of years using the Preferred Patron service. \[sensitive content hidden\] and team have been excellent. Review Source AM Amanda M. Manager Retail Used the software for: 2+ years ### "Preferred Patron is my BIGGEST Marketing Tool" March 24, 2024 5.0 The program itself is great, but the customer service sets this company apart from the others. I cannot say enough how thankful I am to have chosen to work with Preferred Patron and I KNOW that decision is largely based on my overall experience with \[sensitive content hidden\] and \[sensitive content hidden\]. Pros This program is an invaluable tool for my business. Not only am I able to market to my customers, I am able to track their in-store activities and purchases to then market the appropriate services or products for each individual. With over 10,000 members in my customer loyalty program, we have had an overwhelming positive response to the program itself. It excites customers to earn points towards discounts or prizes, and we are able to then continue to build a relationship with the customer. It allows for more interaction with staff and more possibility of a positive customer experience. Cons Any issues I come across, are quickly and properly addressed by \[sensitive content hidden\] or \[sensitive content hidden\] . Their response time is amazing, even on weekends or holidays. With such a customizable program, I sometimes forget how to do something. Whenever I have had a question, Matt has responded with easy to understand, step by step instructions. He also follows up to be sure I was able to accomplish what I was having trouble doing. Alternatives considered [5 Stars Reputation](https://www.capterra.com/p/218986/5-Stars-Reputation/) Reason for choosing Preferred Patron Loyalty We were considering three different companies but I only remember the name of one (it was over 8 years ago now). We scheduled a demo with \[sensitive content hidden\] and the program and his assurances that we could make a great solution for our business sold us. Review Source RH Rick H. President Retail Used the software for: 2+ years ### "Awesome Loyalty rewards software" January 9, 2024 5.0 Pros We have had the pleasure of working with Preferred Patron for 6+ years. \[sensitive content hidden\] has been our contact support person from day one. \[sensitive content hidden\]was always very helpful and patient. \[sensitive content hidden\] was generous with his time and would offer us better ways to find solutions that we were seeking. Preferred Patron has provided us with top-notch service! Our requests were always answered immediately and resolution close behind from either \[sensitive content hidden\] or his team. The Preferred Patron Platform is very user friendly, and its capabilities are extensive, from simple emails and texts to raffles and coupons. Of all the vendors we’ve worked with, they are our “Preferred”. Cons Do not have any negative things to say about the software or support. Switched from [SumUp](https://www.capterra.com/p/170673/SumUp-Air/) Much more powerful and user friendly software. Review Source AD Aaron D. Operations Manager Security and Investigations Used the software for: 1-2 years ### "Top value for great service: A gem" April 9, 2024 5.0 Great. Has been the implementation of this program much easier and cheaper than doing it ourselves. Pros Initially I was drawn to the value and the fact that they gave us the API. Their software wasn't invasive and was easy to implement. However we have used the customer support system a great deal since purchase to help us with any kinks or understanding. The support staff was always immediate to respond and extremely helpful. At no extra cost the fact they offer such gr at lifetime care at such a great cost is a blessing in todays marketplace. Cons The help pages could do with some help for the operating side. It would help me clean us things quicker without having to bother the support. Alternatives considered [Smile.io](https://www.capterra.com/p/169446/Smile-io/)[Talon.One](https://www.capterra.com/p/159778/Talon-One/)[TrueLoyal](https://www.capterra.com/p/143027/Zinrelo/) Reason for choosing Preferred Patron Loyalty Price and access to the code so that we could have better control. Review Source LK Lori K. Owner Restaurants Used the software for: 2+ years ### "Solid Program Complemented with Great Service!" April 30, 2021 5.0 I’m using Preferred Patron for over 3 years now. From the start I’ve been happy. They have always been by my side to help and guide me. I’m actually writing this because during my last call, I offered so many kudos, they asked I put them to good use here. I’m a small business with limited resources. I owe these guys my thanks for working with me during this pandemic…not only financially but more importantly, they showed me how to use the system to get thru the lows. If only my other vendors were so helpful! What I like is that the program always gets better, adding ideas I have to the program. They have delivered my ideas as well as many I never thought of, but find very helpful and am glad to benefit from. I think they are a good company who listens and always wants to help. Pros Service is always great! I always get same day help from these guys, even if it’s Sunday! From the day I started, I had the system working in a few days. Since then, changing it as been a breeze. One of the recent updates I absolutely love is how simple the new page for email and texting is. Creating and sending emails that look great is so easy. It’s like what I once used with MailChimp, but here, it’s just seems easier as my customers are here and the results (I don’t know why) are much better. Cons I wish I had known about Preferred Patron sooner and not wasted my time with any others. Reason for choosing Preferred Patron Loyalty Preferred Patron was priced right, easy to use, flexible for my needs and recommended by others I know. It all just works! Review Source AG Alan G. Owner / Director Health, Wellness and Fitness Used the software for: 2+ years ### "I've been a client of Preferred Patron for a few years now, I have always had a positive experience." April 17, 2018 5.0 Pros We are very happy with all of the features that Preferred Patron offers, they are up to date with current trends in marketing solutions, they offer excellent help and suggestions and work with you one on one if you should need it. Preferred Patron allows for us to offer discounts of services and product to those who are supporting our business and weed out those who just want the "cheapest" price at the time. Preferred Patron also allows us to reward people with additional and unique services that they might not otherwise try. The automation aspect is particularly useful allowing me to focus my attention elsewhere. Our clientele routinely receive their automated email and call the office to schedule, at least 65% end up with an additional product or service with little or no additional direct effort on our part! My employees that utilize the system every day find that it is very quick and easy when assisting our clientele, they are also able to easily converse with them to set up goals to reach their next reward. Most common things that we utilize include: Rewards Program (obviously), referral program, reminders, raffles and surveys. The text messaging is also very helpful and used very frequently. Preferred Patron had really made a positive difference in my business and I couldn't imagine having to do with out it. Cons I can't really think of any cons to speak of... if I have to say something it would be keeping up with all of the new innovative features that get added. Review Source JS Jim S. VP Marketing Consumer Services Used the software for: 1-2 years ### "Great Program!" February 14, 2024 5.0 I really like Preferred Patron. Their support team is quick and helpful, making every interaction positive. The Loyalty program has boosted my business a lot. I recommend it to any business needing customer engagement solutions. Pros Preferred Patron is easy to use for me and my customers. It lets me reach customers through texts and emails with different deals. Customer service is great, and my account rep always helps fast. Managing customers is easy now. Cons None – I love using it, customer support is awesome. Reason for choosing Preferred Patron Loyalty I picked Preferred Patron because it's reliable and has a good team. It has been around for a long time, which made me trust it more than other options like Tapmango or Fivestars. It was an easy choice for my business. Review Source CL COURTNEY L. Operations Director Retail Used the software for: 6-12 months ### "Operations Director" August 14, 2018 5.0 Overall Preferred Patron is a great loyalty program. They have really spent time understanding how retailers market and what they need to create effective marketing campaigns. This program is intuitive and easy to use solution and most importantly very pliable and customizable. Anytime I have a question or I think of something new I'm not sure how to do I pick up the phone and just ask. The team is always happy to answer my question or walk me thru a new process. Pros I used to use a loyalty program that sent customer rewards via direct mail. Before deciding to sign up with Preferred Patron I was concerned about migrating to an entirely electronic based rewards program. My primary concern was that the direct mail our customers were receiving in their mailboxes weekly was driving their shopping frequency. After seeing a very personalized demo and realizing how helpful the team at Preferred Patron is I decided to go with Preferred Patron as our loyalty program. The onboarding process was simple and painless. They migrated our list from our last program into theirs very easily. Once our list was live I was walked thru basic training. Including the steps of creating a personalized automatically generated monthly email my customers receive telling them how many points they have. It has not decreased the shopping frequency at all, in fact, our frequency has increased because we are able to target specific customers categories and create targeted marketing campaigns. This system is so much easier than our last loyalty program. Our customers love that they do not have to keep track of paper cards and they can access their points when they are ready to make a purchase. The customer kiosk is easy to use for existing customers and makes it very easy to capture new customers right at the point of purchase in one step. Cons I have not come across anything that has caused us issues. Review Source RY Ryan Y. Marketing Manager Restaurants Used the software for: 2+ years ### "Great Loyalty Software" February 17, 2024 5.0 We have been using the software for over 5 years now and look forward to using Preferred Patron to manage our loyalty moving forward. Pros Great API that allows us to use the software with multiple different companies. Everyone has always been helpful and ensures that we are loyalty program is successful. Cons None. Our staff and customers love our rewards program. Review Source SK Sydnei K. Owner Retail Used the software for: Less than 6 months ### "Great product, great service" April 26, 2023 5.0 From the beginning, I've experienced nothing but professionalism and respect from every person I've encountered at PPL. They helped me determine the right products for me and got me set up quickly. It's been smooth sailing ever since! Pros It has everything I need to track my customers in my small business. It allows me to send them text messages and email marketing. In addition, I've scheduled automated text marketing to invite them to return when my customers haven't been in in a while. Cons Can sometimes be difficult to determine where I need to look for certain features. When this happens, I simply reach out to our rep, who quickly assists me. Reason for choosing Preferred Patron Loyalty Better pricing and more customization. 5 star was trying to nickle and dime me for every little service I needed. It addition, I liked the fact that PPL worked with my current POS set up, so no additional hardware was needed. Switched from [Ricochet](https://www.capterra.com/p/136226/Ricochet-Consignment-Software/) January 2023 Review Source TT Tammy T. owner Retail Used the software for: 2+ years ### "PPL REVIEW" December 2, 2023 5.0 We feel the PPL program helped build our business in a matter of just a few years which enable us to be able to retire and that is why we are closing down the app. Pros The ease of usage for management and for our customers is really what sets PPL apart. The customer service is excellent as well. Cons The tablets were the only problem we encountered but customer service was very prompt to get new ones to us asap. Review Source RW Robert W. VP Leisure, Travel & Tourism Used the software for: 1-2 years ### "Preferred Patron Loyalty" February 13, 2024 5.0 Very Happy, I will be integrating our other main reservation system with this program. looking forward to doing this. Pros Customer support is incredible, And helping setup was very easy; although there are so many things you can use it for, we still have not made full use of the program. Cons I would say, in general, with any complex program, there are many things that you can use this program, so needed to decide what parts of the program are needed and prioritize them. Reason for choosing Preferred Patron Loyalty Show me the program, and I really liked it. Review Source LJ Leighann J. Orthodontic assistant Medical Practice Used the software for: 2+ years ### "An amazing product, excellent customer service, prompt support; you'll be a loyal customer for life!" April 11, 2018 5.0 Increased visibility thanks to the customized rewards cards, ease of use vs our previous rewards system, and a convenient solution for storing customer info and contacting them on special occasions or about promotions. Pros Preferred Patron is so unbelievably user friendly! Our initial implementation of the program was quick and easy, and we loved how we were able to really customize it for our needs. We've been using the program in our high volume, fast paced orthodontic office for over 7 years, and haven't once considered changing. Our patients enjoy being able to log into the online portal hosted on our website to check their point balance and available rewards, and we love that the portal helps drive traffic to our site. Preferred Patron takes customer service to another level; I've literally never had a question or issue that wasn't resolved same day, typically within minutes. Brett's been outstanding in every single interaction, and his nearly immediate help and support really makes us feel like we're their only customer. Cons We've had nothing but excellent experiences in interacting with Preferred Patron and have recommended them countless times. I'm honestly trying to think of a single con and it's just not possible! Review Source JS Jeff S. Owner/Manager Retail Used the software for: 1-2 years ### "A “must-have” for every retail store" September 2, 2020 5.0 Our loyalty program has been one of the biggest factors in the growth of our new retail store. Now with COVID, we were closed for over a month. Being able to communicate with our loyalty members allowed us to do thousand of dollars in sales while closed that wouldn’t have happened otherwise. We consider this program a required cost of doing business, and one that more than pays for itself. Pros Ability to automate marketing and rewards. Ability to easily sign up and regularly communicate with customers. Cons Would love to be able to edit and send marketing emails from my iPad! I rarely use my laptop anymore so this would definitely help better manage my time. Also the ability to schedule multiple marketing emails at a time would be helpful. Review Source Response from Preferred Patron Loyalty September 18, 2020 Thank you Jeff. We appreciate your feedback. We are actively enhancing the capabilities of our iPad compatible tools and will keep you posted on that. Regarding being able to schedule multiple marketing emails, this capability does exist today. Your account representative will contact you show you how to accomplish that! Thank you again. Danell P. Manager Non-Profit Organization Management Used the software for: Less than 6 months ### "Thank You, Preferred Patron!" February 5, 2019 5.0 Last year I began the search for a Loyalty Program (LP) for our Non-Profit Resale Boutique. We have a great many followers and I wanted to offer my shoppers another opportunity to save money while they support a great organization. Originally I thought I had better speak to several LP because I wanted to ensure the correct fit. Being a faith based non-profit I wanted to confirm to our board members, donors, volunteers and supporters that we were associated with a respectable company. When it came to the four other LP demos I participated in there were lots of LP that talk a good game, but Preferred Paton was the only company that was able to give me what I wanted. From their customer service to their tech support Preferred Patron has exceeded my expectations. Our customers have really enjoyed their membership in Preferred Patron. In a short amount of time our membership in Preferred Patron has surpassed a thousand members. Members are excited about their points and redeeming to the extent that current members recruit new members in the store. I can in good conscience report that Preferred Patron has given our customers a fun interactive way to save money with us Pros Being a faith based non-profit I wanted to confirm to our board members, donors, volunteers and supporters that we were associated with a respectable company. Cons The tablet interaction with software isn't working like I had anticipated. Review Source DM Donna M. Owner & General Manager Used the software for: ### "Preferred Patron is "Boss" in this industry!!!" April 20, 2016 5.0 I learned about Preferred Patron from one of our patrons (a dentist), who was currently using this product and saw that I was using Royalty Rewards. Upon comparing our experiences and cost, I knew immediately that I had to contact Preferred Patron, which I did soon after. Upon learning of the various options, pricing and available resources, I could have kicked myself for having spent more than 3 times as much for a product that offered less in the areas that mattered most to our business. As a business owner who is also a CPA, I use the cost-value approach in managing our financial & other resources. Two of my biggest contentions with Royalty Rewards are: 1) their products and services are bundled in such a way that you MUST pay for what you don't need, use or care about, therefore a higher price tag is forced upon you; and 2) they have a convoluted way of calculating ROI (Return on Investment) that makes it seem that because of their product, your returns are higher. This could not be more false because they are included in the equation, clients that you have cultivated and retained prior to signing up with them. The bottom line is that we was not getting the value we needed for what we were paying and another solution was necessary. For me, Preferred Patron is "Boss" because they understand that their role is to help the business owner keep current patrons happy while acquiring new ones ... it's that simple! They do this by providing an excellent product with options to CHOOSE from, based upon what is right for your business and budget with the option to upgrade your plan as as your business grows. I signed up with Preferred Patron about six months ago and intentionally waited this long to do a review because for me, service and support is equally, if not more important than price. Some company are great during the acquisition phase then leaves you to fend for yourself ... not Preferred Patron! From the inception to a today (literally), they have responded to ALL of my request for support whether it is explaining features in the software or signing in to my computer and providing step-by-step guidance on how to get a critical promotional email formulated and sent out ... they have responded timely to all of my request for help and support. Thank you Brett et al. ... from the inception to today, you've always taken the time to provide the help I needed. Review Source PH Paula H. CFO Retail Used the software for: 2+ years ### "Excellent Customer Service" December 29, 2023 5.0 Pros I’ve been a Preferred Patron Customer for over a decade. They’ve always provided me with excellent service. They’re professional, efficient, courteous and accommodating. Cons I wish it integrated with Clover POS, but have found a work around Review Source SR Stan R. CMO Apparel & Fashion Used the software for: 1-2 years ### "The Best Loyalty Program to work with!" April 11, 2024 5.0 One of the best customer service teams. Always there for us. Great experience, highly recommend. Pros Easy to implement and our customers are very pleased Cons We have never had any issues, its a great product and very successful. I am impressed Reason for choosing Preferred Patron Loyalty program met all of our needs and then some. Satisfied all of our needs with emailing and texting our customers Review Source LE Laurie E. President Consumer Electronics Used the software for: 2+ years ### "Customer support is amazing for this product" February 2, 2022 5.0 Customers love free stuff, Preferred Patron helps us help them and not lose money. Pros Even though it was not the easiest for me, as a non-technical person to learn, once \[SENSITIVE CONTENT\] with customer service walked me through it, I felt much more confident and I really liked the product. It's easy for our customers to use and that is the most important factor. Cons No negatives, once you learn how to use the program, it's pretty easy. Review Source JG John G. Owner Food & Beverages Used the software for: 1-2 years ### "Excellent return on our investment. This platform has helped us grow our business faster. " April 12, 2018 5.0 Sales growth Greater customer loyalty Reduced advertising costs Pros A perfect combination of a loyalty, customer retention and promotion systems. Our business has grown faster since using this product and I feel its worth every penny and then some ! The platform is always receiving improvements that make growing our business even easier. Customer support for this product is excellent ! They spend as much time as needed to help you through any issue or question...not that you'll need a lot of support but its nice to know its available ! Cons The only real gap is more accessible documentation. The support for this product is amazing, however at times I feel that having some form of online or quick access information on some of the features (especially new ones) would be helpful. This being said, a quick call to customer support has always proven successful. Review Source Response from Preferred Patron Loyalty May 4, 2021 Hi John. Just wanted to let you know we now have a full suite of online training videos available! This library is accessible directly within the web application. Your account representative will contact you and introduce you to these new resources. Thank you for your input! GN Giles N. CEO Information Technology and Services Used the software for: 1-2 years ### "Powerful and flexible loyalty and reward platform" February 27, 2024 5.0 Excellent experience to date from a technology and support stand point. Pros Highly flexible and configurable platform with ease of integration through powerful API. Customer focussed support and account team willing to go the extra mile. We have integrated the platform for multiple clients and it has been well received. Cons None to report with the platform and from our clients Review Source IS Igor S. Brand Manager Used the software for: ### "PROBABLY MOST AMAZING LOYALTY PROGRAM (yes BY FAR BETTER THAN royalty rewards i said it)" September 25, 2014 5.0 I am a member of the restaurantowner.com they recommended us Royalty Rewards - so fine, went through their scphiel, watched the video, and yes I was impressed. Then I did research on others just so I know how to approach these sales calls. Came across PreferredPatron, scheduled a demo with Brett. Let me tell you when I saw the features of Preferred Patron to that or Royalty Rewards I asked the rep from Royalty Rewards to stop calling me trying to close a sale. I'll be honest, the reason why is because they only took birthdays and thats it. I signed up with Preferred Patron, they explained the softweare amazing, I'm still learning all the amazing features. You will not be disapointed - I dont usually do reviews as the marketing guy because I have soemany projects but I have to tell you you need to get this program. I love data, i love data mining, i love targetting. SINGLEHANDEDLY MAIN REASON I BOUGHT THIS PROGRAM VS ROYALTY REWARDS IS BECAUSE IT LETS ME NURTURE THE GUEST RELATIONSHIP IN A PROFITABLE WAY AND KNOW THEIR SPENDING PATTERSN. the other one just sent a card out (AT A MUCH MUCH MUCH HIGHER COST). and let me tell you i see it every month when we do ROI on our marketing, our anniversary spending guests BY FAR spend more than the birthday guests! and royalty rewards doesnt even TOUCH anniversaries! save yourself headache, these guys know their stuff, they are avialable for help (even on weekends!), they take their time with you. i also belong to a local chamber and want to suggest to other 10 businesses to sign up for this but I DONT WANT TO BECAUSE I FEEL THIS IS MY COMPETITIVE ADVANTAGE! our servers love this, its easy to use. our managers love it because it does everyhthing and eliminates million promotional codes. the only con to it is that it looks like a 1990's program it could be a bit more modern ..... i also thought a con was that it could only be used on windows and not macs ... but you know what ... i have a remote access program you can downlod and it'll let you remotely access pc from the mac and you can still you do your thing so its not really a con. the guys are there if you need help anyway, they legit return phone calls! asap! love love love it Review Source DD Donna D. Patient Accounts Manager Cosmetics Used the software for: 2+ years ### "This is a very user friendly and effective software to help keep track of our clients" April 27, 2018 5.0 To be able to keep track of our clients on the last time they have been in our office Pros I like the verifying e mail toggle to make sure that the clients have given us a good email address. Cons the birthday and miss you points we have set up does not always work. I have to make sure I click the correct points in 2 different places to make sure that the points take effect Review Source Response from Preferred Patron Loyalty April 30, 2018 Hello Donna. Thank you for your feedback. We're glad to hear, after a solid 2.5 years on our system, that it continues to demonstrate value to your business. Good News! I was able to quickly identify the problem you are experiencing with automatic point credits and applied the necessary changes to your account to make all that work! Going forward, any point credits associated to any of your campaigns will automatically deposit to the members accounts! (This was simply as setup parameter not being enabled on Birthday, Anniversary and Miss You campaigns in your account.) Thank you again The Preferred Patron Staff ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Talk to a Capterra advisor for free and get results within 15 minutes.