--- title: "Toluna Start Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Toluna Start Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/79183/PanelPortal/" page_type: "product" language: "en" publication_date: "2026-09-29" --- # Toluna Start Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 29, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Toluna Start ## What is Toluna Start? With a single login, insight professionals can perform quantitative and qualitative research either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of on automated insights solutions covering survey design, integrated respondents and reporting dashboards including insights and recommendations. Its all built inhouse and integrates Harris Interactive methodologies. ## What is Toluna Start used for? [Survey](https://www.capterra.com/survey-software/)[Market Research](https://www.capterra.com/market-research-software/)[Statistical Analysis](https://www.capterra.com/statistical-analysis-software/) Top alternative Featured Overall rating Based on 82 user reviews Reviews sentiment Positive 80% Neutral 12% Negative 7% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Toluna Start?[Manage this product listing](https://www.g2.com/products/toluna-start/claim_requests/new?auto=true) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Toluna Start 4.2 (82) VS. [4.8 (561)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting Price Contact vendor Starting Price Contact vendor Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (82) Ease Of Use 4.9 (1,798) Value For Money 4.2 (67) Value For Money 4.8 (1,423) Customer Service 4.3 (64) Customer Service 4.7 (1,355) ## Toluna Start alternatives [4.6 (457)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [UmfrageOnline](https://www.capterra.com/p/201674/Enquetes-Maken/) [4.6 (1,798)](https://www.capterra.com/p/201674/Enquetes-Maken/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/201674/Enquetes-Maken/) [Google Forms](https://www.capterra.com/p/176571/Google-Forms/) [4.7 (11,606)](https://www.capterra.com/p/176571/Google-Forms/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 97% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/176571/Google-Forms/) [SurveyMonkey](https://www.capterra.com/p/253516/SurveyMonkey/) [4.6 (10,519)](https://www.capterra.com/p/253516/SurveyMonkey/reviews/) Starting price $30.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 94% of reviewers rated it above 4 stars [Learn More](https://www.capterra.com/p/253516/SurveyMonkey/) [View all alternatives](https://www.capterra.com/p/79183/PanelPortal/alternatives/) ## FAQs about Toluna Start Overview ### What problems does Toluna Start solve? Toluna Start solves slow, fragmented customer and market-feedback workflows by letting teams create, target, distribute, and analyze surveys from one place. It helps marketing researchers, customer experience teams, product managers, and educators gather post-purchase feedback, test messaging or response options, segment audiences, and share results for investment and channel decisions. Answer based on 67 reviews Overview ### Which roles and teams benefit most from Toluna Start? Toluna Start benefits market research, consumer insights, and brand strategy teams that gather audience feedback to inform campaigns, product decisions, and positioning. Project and account managers use it to organize research activities and client reporting, while small business owners, freelancers, and communications professionals collect opinions to guide planning and outreach. Answer based on 82 reviews Overview ### What company size and industries is Toluna Start built for? Toluna Start is built for small businesses, which represent 61% of reviewers, particularly in Marketing and Advertising (15%). It supports market researchers, insights professionals, and brands worldwide, with users also in Consumer Goods (11%) and Retail (7%). Survey work is its most common use case, reported by 69% of reviewers. Answer based on 82 reviews Features and Usability ### What are the key features of Toluna Start? Toluna Start includes a survey builder for creating questionnaires, with customizable questions, conditional logic, question branching, and mobile surveys. Its most-discussed capabilities also include reporting and analytics, data analysis tools, real-time reporting, and data visualization through clear charts for reviewing respondent results and market trends. Answer based on 15 reviews Getting Started and Support ### What training and onboarding options does Toluna Start offer? Toluna Start provides in person training, live online sessions, webinars, documentation, and videos to help teams get started. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide visual step-by-step guidance. Answer based on 1 reviews Getting Started and Support ### What customer support options does Toluna Start offer, and how do users rate the experience? Toluna Start offers email/help desk, FAQ/forum, phone support, and 24/7 live representative assistance. Users generally describe support as fast, helpful, and easy to reach, with some reporting responses within two hours. However, one reviewer reported no weekend customer support, indicating availability may vary despite the listed around-the-clock live support. Answer based on 14 reviews Features and Usability ### How well does Toluna Start support survey creation and distribution? Toluna Start supports quick survey creation, targeting, distribution, and feedback collection for market research and customer satisfaction work. Marketing teams value its intuitive builder, shareable links, website embeds, quotas, and downloadable results. However, complex survey designs and advanced statistical analysis can require extra setup or external tools, while panel participants sometimes report screening and reward issues. Answer based on 57 reviews Features and Usability ### What features does Toluna Start offer for market research? Toluna Start offers practical survey design, targeting, filtering, reporting, and visualization features that suit many research teams. Users value fast response collection, detailed screening, accessible dashboards, and export options. Some teams need help with filters, segmentation, and QRE setup, and may miss more question types, answer randomization, automated data checks, or flexible reporting views. Answer based on 20 reviews Features and Usability ### How does Toluna Start support team collaboration? Toluna Start helps research and marketing teams gather input, monitor live results, and make decisions without meeting in person. Teams value the simple survey workflow, fast fielding, interactive dashboards, exports, and responsive project support. Collaboration can be affected by occasional platform glitches, slow performance, inconsistent panel availability, or varying project-management quality. Answer based on 18 reviews ## Features AI summary Based on 10,704 Survey reviews Capterra data shows that buyers of survey software rank the following features as their top priorities: - **Customizable Questions** (**55%** of reviewers rated this feature as critical) - **Surveys & Feedback** (**56%**) - **Survey Builder** (**53%**) Toluna Start supports all three features that reviewers rate most highly: **Customizable Questions**, **Surveys & Feedback**, and **Survey Builder**. Together, these capabilities help businesses create tailored surveys, collect useful feedback, and build questionnaires more efficiently, allowing teams to gather better insights and make more informed decisions. Customizable Questions 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Surveys & Feedback 5.0 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Gauge satisfaction and receive information for improvement and success Survey Builder 4.0 (27) 55.56% of 27 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 4.2 (25) 56.00% of 25 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Customizable Fields 4.5 (2) 100.00% of 2 reviewers that rated this feature as important or highly important Customize data fields to support various needs and use cases Data Import/Export 3.8 (19) 36.84% of 19 reviewers that rated this feature as important or highly important Import and export data to and from software applications Toluna Start 39 features ### All Features - Benchmarking: Compare key metrics for the business against prominent players in the industry - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Mobile Survey: Distribute a survey via mobile devices - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Panel Management: Conduct and manage panel discussions for the purpose of market research - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.0 (82) 4.0 Based on 82 reviews ## Pricing Value for money 4.2 (67) ### Starting price Free trial not available Value for money 4.2 (67) 4.2 Based on 67 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (64) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (64) 4.3 Based on 64 reviews ## User reviews Overall rating 4.2 Based on 82 reviews Filter by rating 5(45) 4(21) 3(10) 2(3) 1(3) Mentioned topic Sorted by most recent AN Anonymous User juriste Judiciary ### "Honte totale : tolunstart sont des voleurs ! " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2025 Pros Aucun : ce sont des voleurs. Malgré deux participations et réclamations je n'ai jamais reçu mes récompenses ! Honte totale Cons J'ai participé à deux études à tolunstar. La première sur une étude de déodorant et une autre sur une étude générale. Je n'ai jamais reçu la récompense promise. Malgré des réclamations, ils m'affirment non sans tort qu'ils m'ont versé cette récompense. Evidemment sans me le prouver. C'est une honte. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thando K. Purchasing Manager Civil Engineering ### "Crooks don't waste your time on this platform " 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 28, 2025 My two vouchers for takealot redeemed on the 2nd and 10th of October have not been received . When I write to them I receive automated reply. Pros Good Surveys but comes to redeeming your points which they say on their policy it takes 1 to 3 weeks. Cons They don't pay the vouchers and cash and their policy says it takes 1 to 3 weeks,you get automated message when you write to them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FB Federica B. No Wireless ### "Fregatura col botto! " 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 8, 2024 Mi sono vista sospendere l’account perché potenzialmente i miei sondaggi potrebbero “avere un impatto negativo sull'integrità dei nostri processi.” Premetto che sono sempre stata super corretta. In concomitanza mi sono decaduti anche tutti i punti, e ne avevo parecchi. Una perdita di tempo, la cosa spregevole è che all’inizio ti fanno vedere che tutto va alla perfezione ma poi c’è la fregatura. Delusione più totale, non consiglio affatto Pros Assolutamente nulla, solamente una perdita di tempo. Cons La non serietà dell’azienda e la non chiarezza. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lakshmi Priya K. Freelancer Marketing and Advertising ### "Review of Toluna Start" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 2, 2024 Pros Toluna Start surveys are generally simple. The user-friendly interface and the ease of creating and distributing surveys quickly. The ability to redeem rewards via Paypal and the vibrant community interactions are very appreciated. Cons Sometime I experience frequent disqualifications from surveys after investing time, which can be frustrating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User receptionist Mental Health Care ### "Toluna sondaggi" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 May 10, 2024 Fantastica la consiglio , facile da usare Pros Ho provato Toluna per i sondaggi , mi trovo molto bene . Ci sono almeno 2/3 sondaggi al giorno e riesci ad accomulare punti per riscattare dei buoni . Cons Ci sono stati dei giorni dove non riuscivo a collegarmi Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NM Nedys M. Management Secretariat Internet ### "Toluna United Community" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 2, 2023 In general, the results have been positive, I have had the opportunity to redeem several times by PayPal without any inconvenience. The community is very nice, there is a lot of interaction and respect for each other's opinions. Pros It gives you the opportunity to collect points through surveys, games, and discussions with the Toluna community which you can exchange for cash or gift vouchers. Cons When you take some surveys you are immediately disqualified or even worse when you have already invested a lot of time, you are removed from the survey. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FD Felice D. Controlling Manager Food & Beverages ### "Miglior software del suo genere" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 2, 2023 Pros Toluna è il miglior software per la gestione delle analisi di mercato.Nel settore alimentare, in un comparto dinamico come quello in cui lavoriamo, è fondamentale essere sempre aggiornati sulle preferenze dei consumatori e su quella che possiamo definire customer awareness.In tal senso, Toluna è di grande aiuto. Cons Sicuramente le analisi non sono a bassi costi, forse si potrebbe lavorare su pacchetti di ricerche in modo da abbassare il costo medio per analisi di mercato. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Atalia R. Gerente Banking ### "Toluna start " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2023 Agradable en todos sentidos, los empleados están a gusto. Pros Que hay encuestas cortas, ágiles y el avance se refleja al instante. Cons Podría mejorar en cuanto a que rara vez las encuestas no avanzan y tenemos que salir y perder avance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GP Giovanna P. Accounting Manager Apparel & Fashion ### "Ottimo software che supporta attraverso sondaggi" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 12, 2023 Pros Abbiamo assunto decisioni razionali, soprattutto nel campo del marketing, grazie all'elaborazione di statistiche derivanti da sondaggi generati grazie al software Toluna Start. Assolutamente consigliabile, anzi direi necessario per capire quali sono le priorità su investimenti e su decisioni che riguardano i segmenti e i canali di vendita da penetrare.Trovo il software più facile e più intuitivo da utilizzare rispetto ai concorrenti. Cons Non ho riscontrato particolari inconvenienti, forse attivare alcune ricerche a volte è troppo costoso per un'azienda piccola quale è la nostra. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EC Elisa C. Assistente Administrativo Program Development ### "Toluna Start" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2023 Minha experiência é muito boa. já ganhei uma graninha com esta ferramenta. Recomendo. Pros Tem sempre pesquisas disponíveis e relevantes para os usuários. Também é uma ótima opção que se ganhar uma renda extra que a funcionalidade oferece. Cons Somente a pontuação é um pouco baixa, demorando assim juntar o mínimo de retirada. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79183/PanelPortal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [UmfrageOnline vs Toluna Start](https://www.capterra.com/compare/79183-201674/PanelPortal-vs-Enquetes-Maken)