--- title: "Toluna Start Software Pricing, Alternatives & More 2026 | Capterra" description: "With the help of Capterra, learn about Toluna Start Software - reviews, pricing plans, popular comparisons to other Survey products and more." source_url: "https://www.capterra.com/p/79183/PanelPortal/" page_type: "product" language: "en" --- # Toluna Start Software Review 2026: Features, Integrations, Pros & Cons Last updated on September 10, 2026 Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Description](#description)[Use cases](#use-cases)[Alternatives](#alternatives)[FAQs](#faqs)[Features](#features)[Pricing](#pricing)[Support](#support)[Reviews](#reviews) Toluna Start ## What is Toluna Start? With a single login, insight professionals can perform quantitative and qualitative research either through self-service solutions or through custom research programs built with the help of research and service experts. Access a wide range of on automated insights solutions covering survey design, integrated respondents and reporting dashboards including insights and recommendations. Its all built inhouse and integrates Harris Interactive methodologies. ## What is Toluna Start used for? [Survey](https://www.capterra.com/survey-software/)[Market Research](https://www.capterra.com/market-research-software/) Top alternative Featured Overall rating Based on 82 user reviews Reviews sentiment Positive 80% Neutral 12% Negative 7% ### Starting price Free trial not available Capterra Shortlist charts the highest-rated and most popular products... Our "Best of" badge program showcases products with the highest ratings... Our "Best of" badge program showcases products with the highest ratings... Do you work for Toluna Start?[Manage this product listing](https://digitalmarkets.gartner.com/get-listed/claim-bx?url=https://tolunacorporate.com&name=Toluna Start) ## Compare with a popular alternative Capterra selects software alternatives based on relevant features, verified user reviews and user interactions. Placement may be influenced by client status. ### Toluna Start 4.2 (82) VS. [4.7 (2,924)](https://www.capterra.com/p/158456/JotForm-4-0/reviews/) Starting Price Contact vendor Starting Price $39 Flat Rate, Per Month Free Trial Free Version Pricing Options Free Trial Free Version Ease Of Use 4.3 (82) Ease Of Use 4.7 (1,773) Value For Money 4.2 (67) Value For Money 4.5 (1,403) Customer Service 4.3 (64) Customer Service 4.5 (1,334) ## Toluna Start alternatives [4.7 (979)](https://www.capterra.com/p/137289/Typeform/reviews/) Starting price $39.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [4.6 (966)](https://www.capterra.com/p/156752/SurveyLegend/reviews/) Starting price $19.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars Highest Rated [4.8 (542)](https://www.capterra.com/p/197141/Tremendous-Rewards/reviews/) Starting price Contact vendor for pricing Pricing Options Free Trial Free Version User Rating 99% of reviewers rated it above 4 stars [4.6 (455)](https://www.capterra.com/p/131426/Zoho-Survey/reviews/) Starting price $35.00 Per User, Per Month Pricing Options Free Trial Free Version User Rating 96% of reviewers rated it above 4 stars [View all alternatives](https://www.capterra.com/p/79183/PanelPortal/alternatives/) ## FAQs about Toluna Start Overview ### What problems does Toluna Start solve? Toluna Start helps marketing, insights, and product teams solve slow, manual market research workflows by making survey creation, panel access, and response tracking easy to manage in one place. It reduces delays in quick-turn studies, simplifies analyzing incoming results with clear visuals, and supports faster decisions on product demand, audience preferences, and channel priorities. Answer based on 29 reviews Overview ### Which roles and teams benefit most from Toluna Start? Toluna Start is most used by strategists, market research leaders, analysts, consultants, and business owners who need fast consumer feedback to guide brand, product, and category decisions. Marketing and insights teams use it to run surveys, test concepts, and validate messaging, while executives rely on results to support planning and investment choices. Answer based on 82 reviews Overview ### What company size and industries is Toluna Start built for? Toluna Start is built for market researchers, insights professionals, and brands, with small businesses making up 61% of reviewers and marketing and advertising the top industry at 15%. It also serves enterprises at 23% and midsize businesses at 16%, especially in consumer goods at 11% and retail at 7%, primarily for surveys. Answer based on 82 reviews Features and Usability ### What are the key features of Toluna Start? Toluna Start includes core survey tools like Survey Builder, mobile survey, conditional logic, response quotas, and question piping. Reviewers also highlight differentiators such as panel management, multi-channel distribution, real-time reporting, and data export to Excel or SPSS, with an interface that supports quick setup, team collaboration, and fast feedback collection. Answer based on 57 reviews Getting Started and Support ### What training and onboarding options does Toluna Start offer? Toluna Start provides in person training, live online sessions, webinars, documentation, and videos. In person and live online formats support guided instruction, webinars cover scheduled group learning, documentation offers written reference material, and videos provide recorded demonstrations for self-paced review. Answer based on 1 reviews Getting Started and Support ### What customer support options does Toluna Start offer, and how do users rate the experience? Toluna Start offers email/help desk, FAQ/forum, phone support, and 24/7 live representative support. Users generally describe support as responsive, helpful, and easy to work with, with several noting fast replies and immediate assistance. Some users, however, report interface-related friction and mention limited weekend support availability. Answer based on 14 reviews Features and Usability ### How well does Toluna Start handle surveys? Toluna Start handles survey creation and feedback collection well for many research and marketing teams. It offers intuitive setup, targeting, sharing, and useful analytics, but some users mention frequent disqualifications, inconsistent survey availability, and limits when projects become more complex or rewards and completion tracking feel unclear. Answer based on 57 reviews Features and Usability ### What features does Toluna Start offer? Toluna Start offers practical survey and market research features that work well for many teams. Users often highlight targeting, screening, reporting, exports, and easy survey management, while some advanced researchers note limits in reporting flexibility, visualization choices, question customization, filtering clarity, and certain quality-control functions. Answer based on 20 reviews Features and Usability ### Is Toluna Start good for team collaboration? Toluna Start supports team collaboration well with simple survey setup, shared results, and responsive support. Research teams, project managers, and decision makers value fast fielding and easy-to-read dashboards, though some mention occasional glitches, uneven project support, pricing concerns, and delays that can affect group workflows. Answer based on 18 reviews ## Features AI summary Based on 10,572 Survey reviews Capterra reviewers point to the following as the top priorities when choosing survey software: - **Customizable Questions** (**54%** of reviewers rated this feature as critical) - **Survey Builder** (**53%**) - **Reporting/Analytics** (**45%**) Toluna Start supports all three features buyers rate most highly: **Customizable Questions**, **Survey Builder**, and **Reporting/Analytics**. This combination gives teams the ability to tailor surveys to specific research goals, build and launch questionnaires efficiently, and review results with clear data insights, helping businesses collect better feedback and make more informed decisions. Customizable Questions 5.0 (1) 0.00% of 1 reviewers that rated this feature as important or highly important Tailored or customizable questions for more targeted and relevant data collection Survey Builder 4.0 (27) 55.56% of 27 reviewers that rated this feature as important or highly important Create and manage surveys Reporting/Analytics 4.2 (25) 56.00% of 25 reviewers that rated this feature as important or highly important View and track pertinent metrics to find patterns and gain insights from data Real-Time Data 4.5 (2) 50.00% of 2 reviewers that rated this feature as important or highly important Receive data and information in real time Data Import/Export 3.8 (19) 36.84% of 19 reviewers that rated this feature as important or highly important Import and export data to and from software applications Data Analysis Tools 4.2 (16) 37.50% of 16 reviewers that rated this feature as important or highly important Analyze survey results via statistical testing or crosstabs directly within the software Toluna Start 39 features ### All Features - Benchmarking: Compare key metrics for the business against prominent players in the industry - Conditional Logic: Capability of a software or system to make decisions and perform actions based on specified conditions - Customer Segmentation: Process of dividing customers into groups based on common characteristics - Customizable Branding: Add customized logos and colors to align with company branding - Customizable Fields: Customize data fields to support various needs and use cases - Customizable Questions: Tailored or customizable questions for more targeted and relevant data collection - Customizable Templates: Pre-designed layouts that can be customized to match preferences and requirements - Data Analysis Tools: Analyze survey results via statistical testing or crosstabs directly within the software - Data Import/Export: Import and export data to and from software applications - Data Visualization: Graphical representation of data - Decision Making: Makes informed choices based on available data and objectives - Email Management: Manage, store and organize emails within the system or via third-party apps - Email Marketing: Create and send email blasts/campaigns - Email Reminders: Reminders sent via email - Mobile Survey: Distribute a survey via mobile devices - Multi-Channel Distribution: Multiple channels (email, web link, or social media) to distribute products, services, or surveys to customers - Multiple User Accounts: Allow multiple users with individual logins and varying permissions to use the same account, software, portal, or service - Panel Management: Conduct and manage panel discussions for the purpose of market research - Question Branching: Survey design technique that directs respondents to different questions based on their previous answers - Question Library: Pre-written repository of questions that can be reused within a course or for assessment or interviews - Question Piping: Integration of respondents' answers from previous survey questions into subsequent questions or text - Randomization: Randomize the displayed order of questions and answer options - Real-Time Data: Receive data and information in real time - Real-Time Reporting: Active reporting of data and metrics - Reporting/Analytics: View and track pertinent metrics to find patterns and gain insights from data - Response Quotas: Limit the number of participants with certain characteristics you want to complete the survey - Response Validation: Ensure the answer provided fits set parameters (numerical, positive number, etc.) - Search/Filter: Search and filter data across systems to locate required information by entering keywords or certain criteria - Skip Logic: Skip over or route respondents to different questions based on their previous answers - Social Media Integration: Integrate with social media platforms such as Facebook, Twitter, LinkedIn, etc. - Statistical Analysis: Apply statistical/mathematical models to sets of data - Support Audio/Images/Video: Allow media to be embedded in the question or answer options - Survey Builder: Create and manage surveys - Survey Sample Management: Manage sample of audience for conducting market research surveys - Survey/Poll Management: Create and administer polls and surveys - Surveys & Feedback: Gauge satisfaction and receive information for improvement and success - Trend Analysis: Review data from past periods to reveal recurring tendencies and predict future performance - URL Customization: Modifying a website's URL to enhance readability, branding, or campaign alignment - Visual Analytics: Interact with data visualization elements, such as charts and graphs, to drill down into data --- Get Advice We can help you find the software with the features you need. Features 4.0 (82) 4.0 Based on 82 reviews ## Pricing Value for money 4.2 (67) ### Starting price Free trial not available Value for money 4.2 (67) 4.2 Based on 67 reviews Connect with a Capterra advisor for a free 15-minute consultation Get a personalized software list aligned to your business needs with guidance from our expert advisors. Our team has helped 1 million+ businesses like yours find options that fit their needs. ## Support, customer service and training options Customer Service 4.3 (64) Support - Email/Help Desk - FAQs/Forum - Knowledge Base - Phone Support - 24/7 (Live rep) - Chat Training - In Person - Live Online - Webinars - Documentation - Videos Deployment - Web - Android - iPhone/iPad Typical users - Freelancers - Small businesses - Mid size businesses - Enterprises Customer Service 4.3 (64) 4.3 Based on 64 reviews ## User reviews Overall rating 4.2 Based on 82 reviews Filter by rating 5(45) 4(21) 3(10) 2(3) 1(3) Mentioned topic Sorted by most recent AN Anonymous User juriste Judiciary ### "Honte totale : tolunstart sont des voleurs ! " 1.0 Overall Rating 1.0 1.0 Ease of Use 1.0 1.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 December 19, 2025 Pros Aucun : ce sont des voleurs. Malgré deux participations et réclamations je n'ai jamais reçu mes récompenses ! Honte totale Cons J'ai participé à deux études à tolunstar. La première sur une étude de déodorant et une autre sur une étude générale. Je n'ai jamais reçu la récompense promise. Malgré des réclamations, ils m'affirment non sans tort qu'ils m'ont versé cette récompense. Evidemment sans me le prouver. C'est une honte. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. Thando K. Purchasing Manager Civil Engineering ### "Crooks don't waste your time on this platform " 1.0 Overall Rating 1.0 1.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 28, 2025 My two vouchers for takealot redeemed on the 2nd and 10th of October have not been received . When I write to them I receive automated reply. Pros Good Surveys but comes to redeeming your points which they say on their policy it takes 1 to 3 weeks. Cons They don't pay the vouchers and cash and their policy says it takes 1 to 3 weeks,you get automated message when you write to them. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. FB Federica B. No Wireless ### "Fregatura col botto! " 1.0 Overall Rating 1.0 1.0 Ease of Use 2.0 2.0 Features 1.0 1.0 Customer Service 1.0 1.0 Likelihood to Recommend 0/10 November 8, 2024 Mi sono vista sospendere l’account perché potenzialmente i miei sondaggi potrebbero “avere un impatto negativo sull'integrità dei nostri processi.” Premetto che sono sempre stata super corretta. In concomitanza mi sono decaduti anche tutti i punti, e ne avevo parecchi. Una perdita di tempo, la cosa spregevole è che all’inizio ti fanno vedere che tutto va alla perfezione ma poi c’è la fregatura. Delusione più totale, non consiglio affatto Pros Assolutamente nulla, solamente una perdita di tempo. Cons La non serietà dell’azienda e la non chiarezza. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. LP Lakshmi Priya K. Freelancer Marketing and Advertising ### "Review of Toluna Start" 5.0 Overall Rating 5.0 5.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 0.0 0.0 Likelihood to Recommend 10/10 June 2, 2024 Pros Toluna Start surveys are generally simple. The user-friendly interface and the ease of creating and distributing surveys quickly. The ability to redeem rewards via Paypal and the vibrant community interactions are very appreciated. Cons Sometime I experience frequent disqualifications from surveys after investing time, which can be frustrating. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AN Anonymous User receptionist Mental Health Care ### "Toluna sondaggi" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 3.0 3.0 Likelihood to Recommend 10/10 May 10, 2024 Fantastica la consiglio , facile da usare Pros Ho provato Toluna per i sondaggi , mi trovo molto bene . Ci sono almeno 2/3 sondaggi al giorno e riesci ad accomulare punti per riscattare dei buoni . Cons Ci sono stati dei giorni dove non riuscivo a collegarmi Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. NM Nedys M. Management Secretariat Internet ### "Toluna United Community" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 8/10 November 2, 2023 In general, the results have been positive, I have had the opportunity to redeem several times by PayPal without any inconvenience. The community is very nice, there is a lot of interaction and respect for each other's opinions. Pros It gives you the opportunity to collect points through surveys, games, and discussions with the Toluna community which you can exchange for cash or gift vouchers. Cons When you take some surveys you are immediately disqualified or even worse when you have already invested a lot of time, you are removed from the survey. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. FD Felice D. Controlling Manager Food & Beverages ### "Miglior software del suo genere" 4.0 Overall Rating 4.0 4.0 Ease of Use 4.0 4.0 Features 5.0 5.0 Customer Service 4.0 4.0 Likelihood to Recommend 7/10 July 2, 2023 Pros Toluna è il miglior software per la gestione delle analisi di mercato.Nel settore alimentare, in un comparto dinamico come quello in cui lavoriamo, è fondamentale essere sempre aggiornati sulle preferenze dei consumatori e su quella che possiamo definire customer awareness.In tal senso, Toluna è di grande aiuto. Cons Sicuramente le analisi non sono a bassi costi, forse si potrebbe lavorare su pacchetti di ricerche in modo da abbassare il costo medio per analisi di mercato. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. AR Atalia R. Gerente Banking ### "Toluna start " 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 June 7, 2023 Agradable en todos sentidos, los empleados están a gusto. Pros Que hay encuestas cortas, ágiles y el avance se refleja al instante. Cons Podría mejorar en cuanto a que rara vez las encuestas no avanzan y tenemos que salir y perder avance. Review source Non-incentivized review: any software user can leave a review for any product listed on our site. All submitted reviews are subject to our verification process prior to publication. GP Giovanna P. Accounting Manager Apparel & Fashion ### "Ottimo software che supporta attraverso sondaggi" 4.0 Overall Rating 4.0 4.0 Ease of Use 5.0 5.0 Features 4.0 4.0 Customer Service 4.0 4.0 Likelihood to Recommend 8/10 May 12, 2023 Pros Abbiamo assunto decisioni razionali, soprattutto nel campo del marketing, grazie all'elaborazione di statistiche derivanti da sondaggi generati grazie al software Toluna Start. Assolutamente consigliabile, anzi direi necessario per capire quali sono le priorità su investimenti e su decisioni che riguardano i segmenti e i canali di vendita da penetrare.Trovo il software più facile e più intuitivo da utilizzare rispetto ai concorrenti. Cons Non ho riscontrato particolari inconvenienti, forse attivare alcune ricerche a volte è troppo costoso per un'azienda piccola quale è la nostra. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. EC Elisa C. Assistente Administrativo Program Development ### "Toluna Start" 5.0 Overall Rating 5.0 5.0 Ease of Use 5.0 5.0 Features 5.0 5.0 Customer Service 5.0 5.0 Likelihood to Recommend 10/10 May 4, 2023 Minha experiência é muito boa. já ganhei uma graninha com esta ferramenta. Recomendo. Pros Tem sempre pesquisas disponíveis e relevantes para os usuários. Também é uma ótima opção que se ganhar uma renda extra que a funcionalidade oferece. Cons Somente a pontuação é um pouco baixa, demorando assim juntar o mínimo de retirada. Review source Incentivized review: software users are invited to submit an honest review and offered a nominal incentive for their time and effort. All incentivized reviews are subject to our verification process prior to publication. [View all Reviews](https://www.capterra.com/p/79183/PanelPortal/reviews/) ## Top-rated software of 2026 ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox. Popular comparisons [UmfrageOnline vs Toluna Start](https://www.capterra.com/compare/79183-201674/PanelPortal-vs-Enquetes-Maken)