Who Uses This Software?

Over 100,000 small & medium businesses have benefited from using ActiveCampaign.


Average Ratings

147 Reviews
  • 4.5 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4.5 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/one-time
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About ActiveCampaign

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.


ActiveCampaign Features

  • Analytics / ROI Tracking
  • Campaign Segmentation
  • Channel Management
  • Drip Campaigns
  • Landing Pages / Web Forms
  • Lead Management
  • Lead Nurturing
  • Lead Scoring
  • Multivariate Testing
  • Search Marketing
  • Social Marketing
  • Website Visitor Tracking

ActiveCampaign Reviews Recently Reviewed!


So good it's the only tool we recommend for our students

May 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm in the internet marketing world and there are tools for everything and some of them are great, most of them are garbage. ActiveCampaign was so good, and so intuitive to use that it has become the one tool when it comes to email and automations that we recommend our students to use. I'm not particularly a great tech person and even I can use AC with ease. I particularly enjoy that for our students, instead of having to re-create all the steps and automation that they can simply download the automation straight to their account.

Cons: After 6 months, I'm still trying to find a con. My team might have a few, but from my experience it is brialliant.

Capterra-loader

Clunky set up, but super useful and feature-rich tool

May 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automated emails, that look great. The Google extension allows us to easily add a contact to Active Campaign with ease and to tag them accordingly. Glad to see an app was finally released. Analytics are good.

Cons: The set up was a bit clunky. Customising the emails is a bit cumbersome at times too. I think these are fairly common issues with most CRMs and email automation tools though.

Overall: Automated workflows!

Vendor Response

by ActiveCampaign on May 18, 2018

Hi Helina, Thanks so much for your review! We're happy to hear you're enjoying the platform for the most part. We're sorry to hear that you find some parts of the platform clunky! That's not how we hope the platform will feel to you! We'd recommend adding in any new features you'd love to see to ideas.activecampaign.com so our internal team can see what our users are looking for. Thanks again from your friends at ActiveCampaign!

Capterra-loader

Seamless integration with website and lead capture.

May 10, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.

Cons: It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.

Overall: Lead capture and automated onboarding processes

Vendor Response

by ActiveCampaign on May 16, 2018

Hi Kristine, Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis! Thanks again from your friends at ActiveCampaign!

There are better systems out there

May 07, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Comments: I'm sure this has a great use somewhere or with some type of business, but for our clinic's use it just didn't work. Almost no response. We do not have a set person over marketing so it ended up taking too much extra time to get something going.

Pros: It is a really fair as far as cost is concerned. It can be customized if you're will to put in the time. (we were, but to no avail) When you get all the tracking to work the reports can (in theory) be very helpful.

Cons: I had a number of my attempts go straight to spam. The reporting is not up to the simplicity/ease-of-use standard of other options out there. It took at least 45 minutes to put together something that didn't look childish or amateur.

Most visual system for Email Marketing Automation Strategy

May 07, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Email Marketing automation has been tough and time consuming. Active Campaign makes it easy, because it gives me a visual interactive map of every element in my email marketing strategy!

Cons: The lite plan lacks CRM capabilities, such as lead scoring and deal flow which means I have to upgrade!

Overall: I could really understand how email marketing automation works by working with the visual map.

Capterra-loader

One of the best Marketing Automation tools for small and medium businesses

May 01, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Active Campaign is super easy to setup and to use, their support is very good. I think their pricing options is in line with what any small company would be able to afford.

Cons: Although their reports is good I think they can improve on them especially the speed and layout is not up to par.

Overall: Automated marketing without breaking the bank and I could set it up myself without costly consulting fees.

Affordable and user-friendly

Apr 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: The automation builder is fairly easy to use and makes following up really easy.
Easy to implement detailed email Automation

Cons: There is no landing page builder. Having to integrate a separate tool for landing pages is a complexity.

Like it more every day!

Apr 28, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We have been using active campaign for awhile now but I have only just started exploring the email marketing and I love the templates and functionality

Cons: I've found it to be a big learning curve due to all the features but I've loved all of them once I've learned. No complaints.

Capterra-loader

Very smooth and easy to use.

Apr 26, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Lots of the tools that I need to use in this kind of software, like: tagging for different lists, automation and sequencing, the flow view of an automation schedule

Cons: I can't think of anything yet! It's a great program. Maybe the only thing is that it doesn't write the content itself! haha

Overall: Easy of use, simple dashboard layout and straight forward instructions on how to use it

Vendor Response

by ActiveCampaign on April 30, 2018

Hi Nathan! Thanks so much for leaving us a review. We're so happy that you're loving the platform! :) Thanks again from your friends at ActiveCampaign!

Capterra-loader

Great System!

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation templates
Automation Process
Visual Automation Process
Easy to follow instructions
Workflows
Integrations
Price

Cons: CRM not included in Lite plan
Automations can be complicated if you aren't familiar with workflows

Overall: Everything!

Vendor Response

by ActiveCampaign on April 27, 2018

Hi Lakshmia, Thank you so much for the review! We're happy to hear you're enjoying ActiveCampaign. We'd recommend joining one of our communities if you haven't already - it's a great place to collaborate with other users. Our most popular group is our Facebook group, but there are plenty to join! https://www.activecampaign.com/community/ Thanks again from your friends at ActiveCampaign!

Great Software for a small company!

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Had the chance to switch over from Marketo to ActiveCampaign and ever since it has been a plus. It's a very user-friendly software once you've understood the platform.

Cons: Honestly we haven't had any bad experiences with the software per se, although once I had to call Tech Support and it's very frustrating to wait a long time when you need assistance in a timely manner.

Capterra-loader

Easy to be up and running, with some usage quirks to which require familiarizing.

Apr 20, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to quickly use templatized designs and simple list creation help to make this an immediately useful tool for automatic emails.

Cons: As a more experienced coder, I do find things a bit restrictive in being able to edit the templates with HTML tweaks - necessitating the forethought in using HTML "blocks" rather than flexible options to see both WYSIWYG and HTML within the same pieces of a design.

Overall: Immediate usage when switching from a competing software, quick import of lists and easily able to send emails. Drip campaigns and automation very intelligible and simple to implement.

Vendor Response

by ActiveCampaign on April 23, 2018

Hi Brent, Thanks so much for leaving us a review! We're happy to hear you're enjoying the platform and we appreciate your feedback regarding templates. If you haven't already, reach out to us via ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

Used this software to track leads, interest and tried to gain new members through the process.

Apr 19, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I liked the ability to track someone who walked through the door to document the communication back and forth, to getting them into the next step. It was super easy to add info and get their details built out so that you know when you last contacted and when you

Cons: It's busy, hard to keep up with if you aren't in it everyday. Everything is manual and the email function is hard to use. I wish that it could be more notification focused so I didn't have to sift through every single lead to know who to update.

Capterra-loader

This is a great Automation tool

Apr 19, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: This is a quick and very easy work flow tool that has made our email campaigns much easier to quickly generate and get live. but not only that the tracking has done wonders for us.

Cons: There is a steep learning curve with this software but once you are over that newbie hump you can do pretty great things with it.

Overall: Marketing automation. Ability to resell workflows between clients.

Good Combo CRM/MAP But Has Faults

Apr 19, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It is a all in one solution with a fairly easy to use interface. Love the kanban style deal tracking. It is also relatively easy to create nurture campaigns.

Cons: The CRM and it's Chrome extension seems to drop a lot of communications. Moreover it all tracks communication with one person in the deal when many are involved in the purchase decision. Need better tracking.

Get it for the marketing automation. There are better email services.

Apr 12, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend. After finally spending time with them, yeah, they're cool, and I believe packaged platforms will increase as time goes on, but for now nothing compares to using ActiveCampaign for automation and a solid custom stack. And I'd call ActiveCampaign the core.

Cons: The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

Capterra-loader

I use this several times a week

Apr 10, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like that the emails are very easy to change the sections to where you want them to go and it's easy to see what section is where.

Cons: I don't like that there isn't undo. You have to back in the history until you find the place you want to revert back to which takes time.

Vendor Response

by ActiveCampaign on April 12, 2018

Hi Elesha, Thank you so much for leaving us a review! We're so happy to hear you're enjoying the platform. We'd highly recommend adding any things you'd love added to the platform on ideas.activecampaign.com - that's where our team gets ideas for new platform updates! Thanks again from your friends at ActiveCampaign!

Great and intuitive for email automation.

Apr 10, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We use ActiveCampaign for all our email funnel sequences. The interface is fairly intuitive after you get used to it.

Cons: The actual process of creating emails (the copy, the formatting) is limited; easy to make an ugly mistake.

Overall: I can put every email on autopilot and visualize where people are at every step of the funnel.

The perfect all in one marketing software - But why i do not use it anymore

Apr 10, 2018
2/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 3.0/10 Not
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Pros: ActiveCampaign has probably the most intuitive and understandable visual automation composer! It is just perfect! The support was friendly and fast but not so helpful.

Cons: The main reason I switch to another software is that my email base constantly growing and their servers become slower. There was a dependency between the number of contacts I had and the speed of the application. I had 23000 contacts and with that number building, an automation with the visual composer was a great experience for my nerves. On every single click, I had to wait for about a minute. The combination of exponentially increasing prices based on the number of contacts pushes me to find an alternative.

Huge time saver

Apr 08, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This software is so time effective. It is very convenient for any business looking for a marketing service.

Cons: Have not experienced any cons while using this software, would recommend to anyone who is on the market for a software like this.

Use it within my organization all the time and love it!

Apr 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: It is very easy to use and the dashboard is intuitive . You can create highly qualified segments within your email list.

Cons: Everything is working fine honestly. The text editor seems to be a little complicated at times, but that's about it.

Vendor Response

by ActiveCampaign on April 10, 2018

Hi Armin, Thank you so much for your review! We love hearing from our users and we're so happy to hear you find the platform very easy to use! Thanks again from your friends at ActiveCampaign!

Great email marketing app with in built split testing and custom tagging capabilities

Apr 05, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Straight out of the gate Active Campaign is an impressive email marketing app, even if you don't take advantage of it's impressive CRM capabilities.

It offers similar record-based database features to other apps 10x the price and allows you to quickly get up and running with an intuitive, drag and drop, campaign builder.

Probably the best feature is the inbuilt split testing functions. Any good marketer will tell you that you're probably only a few split tests away from scoring a home-run campaign but split testing individual emails in a campaign sequence or split testing across different campaign sequences can be near impossible in most apps. Active Campaign makes this easy enough to do that you've no excuse not to be testing all the time.

Cons: At times the UI can feel a little hard to navigate with some of the features seemingly buried in menu options. It's been a while since the interface was refreshed and it feels over due for an update.

Overall: Easy to use and powerful email marketing app.

Vendor Response

by ActiveCampaign on April 06, 2018

Hi AJ, Thank you for leaving a review! We appreciate hearing what is and isn't working from our users and we're so happy to hear that you're enjoying the platform! We're continuing to make updates, so stay tuned! Thanks again from your friends at ActiveCampaign!

Best overall bang for your buck in the email marketing category

Mar 30, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Extremely feature-rich. Just about anything that can be done with email software you can do with AC, and it has advanced reporting features as well. Great visual campaign builder.

Cons: UI is slow, buggy, and unintuitive. You might have to do a good bit of research before figuring out how to do even basic tasks. This is contrasted with something like ConvertKit, which is about as idiot proof as it gets.

Overall: It's a great all-in-one email marketing solution, with the potential to use it as a fully integrated CRM as well.

Vendor Response

by ActiveCampaign on April 03, 2018

Hi there, Thanks for leaving us a review! Happy to hear you're enjoying the platform. We appreciate the feedback and if you're ever having any issues, please reach out to Support right away so we can fix it for you! Thanks again from your friends at ActiveCampaign!

Lead scoring!!!

Mar 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I had been looking for a tool that does some simplistic lead-scoring and segmentation without spending a small fortune. Hubspot was WAY too expensive and other platforms only covered parts of the equation. It's been so easy to get up and running. I can segment any way I wish and run separate campaigns with easy. Lead scoring by far is the most interesting and valuable tool so long as you're getting the right data. You've got to play with it for it to work but it really helps you understand, manage, and engage with potential customers.

Cons: I think the price point is pretty good but it doesn't make it easy to export the customers and data to a different platform to avoid paying a small fortune by inadvertently growing too quickly.

Great e-mail marketing solution!

Mar 27, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Active Campaign is a wonderful e-mail marketing tool. The user interface is very user friendly, and there are hundreds of templates to make getting started easy. They offer many different pricing program plans to suit your needs. We love all of the different reports you can generate as well as a great click map..

Cons: Active Campaign just has a one-off email at a specified time that is blasted to all contacts. If your list is very large, you may have issues with spam filters due to the large amount sent at the same time. It would be more beneficial to be able to send out e-mail blasts in batches.

Vendor Response

by ActiveCampaign on March 29, 2018

Hi Marcy, Thanks so much for leaving us a review! We're happy to hear you're loving ActiveCampaign. We'd recommend setting up a one-on-one to talk through any questions you have or to see if our specialists can help you with the problems you're having. It's a completely free service! https://www.activecampaign.com/support/1on1/ Thanks again from your friends at ActiveCampaign!

My favorite email marketing platform so far

Mar 26, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I've tried just about every mainstream email marketing service, from MailChimp to MadMimi and MailerLite, to GetResponse, ConvertKit, and Drip -- and ActiveCampaign is always the one that stands out. Why? Great automations visual editor, complex automation logic, segmenting and tagging, Wordpress integration, and superb customer support.

Cons: For a while, the ActiveCampaign user interface was a bit difficult to navigate, but it seems like they are finally making strides to simplify & streamline things of late.

Vendor Response

by ActiveCampaign on March 28, 2018

Hi there, Thanks so much for your review - we're happy to hear you're enjoying the platform. We are continuing to make updates to our interface, so if there's anything you'd love to see in the future, we recommend writing it in to ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

Powerful email marketing automation tool

Mar 24, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Makes it drop dead simple to create automatons for your emails. I mean, my 10 year old brother can do it.

Also, the ability to pass in dynamic fields and conditions into email is gold.

Cons: Not being able to specify our own custom SMTP server was nearly a deal breaker for the team. With Activecampaign, you're stuck using theirs. Also, you can't cc/bcc your crm from automated emails.

Vendor Response

by ActiveCampaign on March 28, 2018

Hi there, Thank you for leaving us a review. We're happy to hear you're enjoying the platform and find it incredibly easy to use. Also, thank you for the feedback - we appreciate know what is and isn't working for our users. We always recommend adding new ideas and features to this page for our internal team: ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

Such a powerful tool and I don't even use it to its full capacity

Mar 22, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Ease of use, good, intuitive interface, no need for creating the design of the emails in another tool and then import it, because their email builder is really professional.

Cons: They overcomplicated removing contacts from a list, but it may be for security reasons. However, a double check at the contact level would be more than enough to avoid mistakes.

It's good for Campaigns

Mar 20, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: One of the advanced System. I found the most of part are more flexible compared to any other software

Cons: Yes campaigns & bulks email process really wonderful. It's make life so easy with different integration

So far it has been good, though sometimes is just not very easy to find what you have updated

Mar 17, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: It is good a software because all the simple things we need to do can be autómatas which makes everything to work faster

Cons: I still have the same issue, my contacts are just duplicating over and over everytime I create them, so I have stopped

Vendor Response

by ActiveCampaign on March 22, 2018

Hi Jennifer, Thank you so much for leaving us a review! We appreciate hearing what is, and isn't, working from our users. Sounds like you might benefit from a one-on-one call with our Success team! They can walk you through any troubles you're having live and you can share your screen with them so they can see what's going on. If you'd like to set one up, please do at this link: https://www.activecampaign.com/support/1on1/ Thank you again from your friends at ActiveCampaign!

Worth Every Penny

Mar 16, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Overall it performs as expected and has not been an issue to date.

Pros: ActiveCampaign has helped our outreach to new and existing companies tenfold. This software, in use with our excellent marketing team, has been a perfect fit.

Capterra-loader

Very affordable and easy to use

Mar 13, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign is a great option for beginners because it's easy to use and very affordable. There are lots of great integration options through Zapier and the emails I received when I signed up and on an ongoing basis had really good tips.

Cons: I wish there was a landing page builder and it would be nice if account names could be customized for all subscription levels.

Overall: It's easy to use, affordable and I love the Zapier integrations. The email templates are nice too.

Vendor Response

by ActiveCampaign on March 20, 2018

Hi Jess, Thank you for leaving us a review! We're happy to hear you find the platform easy to use. We appreciate feedback from our users! Thanks again from your friends at ActiveCampaign!

A swiss army knife of marketing tools.

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: We first got Active Campaign about three years ago. It revolutionalized our way of doing business. We knew it was a simple email marketing tool, but it allowed us to do automation. Think of this, you send an email and then if they click on the button in your email, you can then retarge them on your website. On top of that, we were able to automate certain email flows. The customization was neat where we could automate based on days or even inaction. We heavily utilize their RSS feed function to provide our customers automated emails with curated content from our website. I'm particularly glad that Active Campaign is constantly updated and upgrading their software which as a client brings me piece of mind.

Cons: There are different pricing structures that might not fit everyone's budget needs. Although mailchimp might be considered one of its biggest competitors, Active Campaign provides customers a more robust solution.

Vendor Response

by ActiveCampaign on March 14, 2018

Hi Roy! Thanks so much for leaving us a review. We're so happy to hear you consider us the "Swiss army knife of marketing tools!" We appreciate the feedback. Thanks again from your friends at ActiveCampaign!

Active campaign

Mar 13, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Nice interface Allows you to easily import your contact lists Very simple automation tools. It¿s own crm

Cons: The support staff is not very friendly. Template library is not overwhelming. The customer support is slow and sometimes unresponsive.

Great Value for the Investment

Mar 08, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: A small company can benefit greatly from the ability to send targeted messages to customers based on their behaviors.

Cons: I would love to be able to work in edit mode and publish from there. Would also like to see a more customizable dashboard.

Amazing automation software

Mar 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's a really good software for automations, campaings and organizing all your email marketing. Without any doubt a really good software for a super reasonable price.

Cons: Before, last interface was a little bit unorganized but the new one released last month made that not to be a problem anymore.

Overall: Saving time

Vendor Response

by ActiveCampaign on March 07, 2018

Hi Xavi, Thanks so much for leaving us such a flowing review! We appreciate the support. Also happy to hear you're liking our new navigation. Thanks again from your friends at ActiveCampaign!

A decent ESP with lots of configuration options but geared towards sales teams.

Mar 04, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Overall, some good automation triggers and reporting features. Easy to set up broadcast emails, automations, and more. Decent pricing for the features of what normally cost more with an enterprise-level CRM and marketing platform. Good flexibility to configure the platform.

Cons: We switched from ActiveCampaign to Campaign Monitor and noticed our deliverability increased, which had a direct effect on higher open and click rates. The support team for ActiveCampaign, like most ESPs, is basic, unhelpful, and take a LOT of time to respond. Additionally, ActiveCampaign is making their tool more and more like an Infusionsoft or HubSpot CRM platform instead of focusing on email marketing. This means they're starting to fall behind in email specific features, and companies like MailChimp that offer things like unopened resends, better reporting, automatic timed sends, etc.

Vendor Response

by ActiveCampaign on March 05, 2018

Hi David, Thank you for your feedback. We truly appreciate what is and isn't working for our users. If there's any other feedback or idea you'd like to give, you can also add it to our feedback page at ideas.activecampaign.com We're also so sorry to hear you didn't have the best experience with our Support team. We try to respond as soon as we can + have a live chat every Monday - Friday from 8 am - 4 pm CST. Thank you again from your friends at ActiveCampaign.

The Best Marketing Automation Tool

Feb 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Active Campaign for a short time now but I can say is the best marketing automation and campaign tool out there. Its easy to use and intuitive, it didn't take long to get familiar with the setup. Once the process is setup the campaigns are on auto-pilot. The support was fast and high quality.

Cons: The templates should be easier to customize. Otherwise I do not much to complain about Active Campaign.

Overall: Increased response on email campaigns.

Vendor Response

by ActiveCampaign on March 01, 2018

Hi Ashley, Thanks so much for leaving us a review! We're so happy to hear that you're loving the platform. We'll make sure to show your feedback to our internal Support team. Also, thank you on your feedback regarding templates. We're constantly making updates to the platform, so if there's something specific you'd like to see, please send the ideas our way! (ideas.activecampaign.com) Thanks again from your friends at ActiveCampaign!

This is an excellent marketing tool that lets you connect with your customers.

Feb 27, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
3 / 5
Value for Money

Pros: This is a very intuitive program that learns about your customers, and sends you valuable information about what they like/don' like

Cons: It would be great if there were an accompanying app that would allow me to access this service on my iPhone.

Vendor Response

by ActiveCampaign on February 28, 2018

Hi Adam, Thanks so much for leaving us a review. We're happy to hear that you find the platform intuitive. Thanks for your feedback on an app! We actually do have a Deals CRM app in beta that you can download for your iPhone and try out! it is still in beta: https://community.activecampaign.com/t/activecampaign-deals-crm-for-ios-beta-program/4410 Thanks again from your friends at ActiveCampaign!

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Love the intergration

Feb 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Active campaign just works well. They have it fine tuned to work well and intergrate with many apps , this make life easy

Cons: could use better team support for multiple users, also maybe intergration with paypal instead of stripe would be nice

Vendor Response

by ActiveCampaign on February 21, 2018

Hi Mike, Thanks so much for leaving us a review! We appreciate any and all feedback from our users. Happy to hear that the platform is making your life easier! If there's anything you'd like us to improve on, please don't hesitate to add it here (ideas.activecampaign.com) for our internal team! Thank you again from your friends at ActiveCampaign!

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Email marketing with data analisys done right

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Active campaign is one of the top email marketing platforms for a reason, they also have a high level of analytics, an integrated CRM, and you can have emails, messages on screen or even sms in your campaigns, this makes it very powerful.

It is email marketing but taken about 5 steps ahead.

It takes the best tools for the job and gives them to the user in a simple to use form.

Overall: Knowing everything in your campaign, knowing your subscribers, being able to reach people in different ways.
All those are advantages that make this a very powerful marketing platform.
And the price is right.

Vendor Response

by ActiveCampaign on February 19, 2018

Hi Nathan, Thanks so much for the glowing review! So happy to hear you're loving the platform. We appreciate the feedback! Thanks again from your friends at ActiveCampaign!

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ActiveCampaign is a great step up from some of the free email software out there.

Feb 12, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: There are tons of features to ActiveCampaign and you can get as simple or complex as you want. The team is also there to help you figure out anything you don't yet understand.

Cons: It's a little confusing to create multiple opt-in offers and get them all to the same list. If you're not techy, then the more complex funnels may need you to hire out or ask for a lot of help.

Vendor Response

by ActiveCampaign on February 13, 2018

Hi Jill! Thanks so much for leaving us a review. We're so happy to hear you're enjoying the platform! If you ever have any questions or concerns and would like to walk through them with a team member, you can always sign up for a one-on-one where a member of the team will walk you through anything you'd like to learn. It's a wonderful service not many people know about. (www.activecampaign.com/support/1on1) Thank you again from your friends at ActiveCamapaign!

Very intuitive interface.

Feb 10, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I really appreciated the fast and friendly support that had a great knowledge base around the software.

Cons: There really is not a whole lot of cons except that it may be too advanced and not simple enough for some users.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Steven, Thanks so much for leaving us a review! We're happy to hear that you find the platform intuitive and have had wonderful experiences with our Support team. We'll be sure to let them know! Thanks again from your friends at ActiveCampaign!

Useful CMS but design could use some work

Feb 08, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ability to create different lists of contacts and segment by tag. The tag feature allows you to keep track of large quantities of people with important notes. The customer service is truly phenomenal. The live chat feature is by far the best I've experienced in my time as a marketing professional. The "reports" feature gives you most of the information you need to know in an easy-to-digest format.

Cons: There are some issues with using graphics and compatibility with Outlook, but there are some workarounds to make it manageable. The "reports" feature could be better - I wish there was a capability to export the data for multiple campaigns in spreadsheets for better data analysis.

Overall: staying in communication with different stakeholder groups

Vendor Response

by ActiveCampaign on February 12, 2018

Hi there! Thanks so much for leaving us a review. We appreciate hearing from our users. We're continuing to update our reporting features, but if there's ever anything specific you'd love to see, please let us know (ideas.activecampaign.com) so we can get it on our radar! Thanks again from your friends at ActiveCampaign!

Email Marketing Software

Feb 08, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: An email marketing software that has tons of features including customization. Excellent tool and priced well, compared to other email marketing softwares.

Cons: Customer support would be my only issue. Not horrible but not fantastic either. When your paying for a product customer service should be excellent.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Elle! Thank you for taking the time to leave us a review here on Capterra. We appreciate what is and isn't working for you. We're sorry to hear you haven't had the best experience with customer service. If you'd like, reach out to us directly so we can hear what you'd love to see with our Support and Success teams. We're here to help! ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

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The best value in marketing automation

Feb 07, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is a really full featured marketing automation platform at a great price. The visual builder is really handy and fun to show clients

Cons: The email tempale designer can sometimes have issues and is not as easy to use as a mailchimp designer.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Alex, Thanks so much for leaving us a review! We appreciate hearing what is and isn't working for our users. We appreciate the feedback on our email template designer. If there's anything specific you'd like to see, leave us a comment on ideas.activecampaign.com so our internal team will see it. Thanks again from your friends at ActiveCampaign!

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Powerful Email Marketing with Automation

Feb 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: ActiveCampaign is incredible email marketing software that allows you to build powerful automations and logic into any campaign. You can assign tags based on behaviors in emails, on your website or when filling out forms. It also provides many integrations.

Cons: The email builder is nice, but it fails at providing a way to create simple letter-style emails with multiple images inserted inside the text (ie text flowing around left or right aligned images). To insert an image in an email, you need to add a text-block, then an image-block, and then another text-block. It doesn't work like a typical WYSISYG HTML editor like WordPress.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Jesus, Thank you so much for leaving us a review! We're happy to hear you're enjoying the platform. We appreciate any and all feedback. If you'd like, we'd encourage you to add your ideas for the email builder to our internal page for the team to see (ideas.activecampaign.com) Thank you again from your friends at ActiveCampaign!

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Love the extra features that they provide when trying to do just more than send emails.

Jan 31, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The flow of what you want to do is completely visual. Add in the tagging feature and you have a complete automated system that nurtures your clients from entry to sale. It goes beyond what most platforms out there do and doesn't cost you an arm and a leg to get started!

Cons: It's not a for fledged CRM like InfusionSoft but it's not a crazy amount of money either so I can't complain to much.

Overall: Time! Setup it up once (and pretty quickly too) and forget about it. Nothing better than that!!

Vendor Response

by ActiveCampaign on February 01, 2018

Hi Jason! Thanks so much for leaving us a review. We love hearing what is and isn't working for our users. If there's ever anything you'd like to see added to our platform, please don't hesitate to send feedback to our internal team members here: ideas.activecampaign.com Thank you again from your friends at ActiveCampaign!

Powerful email automation tool

Jan 31, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: There's so much you can do with ActiveCampaign. I really like the automation tools that help you put each subscriber in the right funnel and send them the right emails at the right time. It's a great tool to nurture potential buyers and sell them your stuff.

Cons: There's a lot you can do with AC, but it comes with a toll. I wouldn't recommend this to beginners in the email marketing space. It can get too complex.

Very powerful email marketing platform which can automate your business

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My favorite feature is Automations. When you have a subscriber in your list, you can track everyone on your website and send them a particular message on any event you can imagine. Also you can fully customize your confirmation email for double opt-in, which is impossible for other email platforms like Mailchimp where you can change particular lines of text only. I also love that the support is available through the chat so you can ask any questions.

Cons: I wish it was more comfortable to view reports on your split-test campaigns as you can see the final results only, but not which version was winning and which confidence level was achieved. There were also a few issues I had with my automation but their support helped me to resolve it quickly.

Overall: You can automate anything with this smart and reliable email marketing platform.

Vendor Response

by ActiveCampaign on February 01, 2018

Hi Andrey, Thank you so much for leaving us a review! We're so happy to hear you're loving ActiveCampaign and that Support has helped you resolve any issues you've had quickly! We're making improvements to our reporting feature and appreciate the feedback. If there's ever anything you'd like to see, don't hesitate to let our internal team know at ideas.activecampaign.com Thank you again from your friends at ActiveCampaign!

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Works as well as you would need it to.

Jan 23, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: I used Active Campaign to set up a sample email campaign for a large home builder, and they were pleased with the level of functionality that it provided.

Cons: It is not the most customizable email marketing platform, from a design perspective. I would recommend another platform if you need your campaigns to be design heavy.

Vendor Response

by ActiveCampaign on January 24, 2018

Hi Avery, Thank you so much for taking the time to leave us a review! We're happy to hear you like the platform and find it easy to use. We're constantly updating the platform, so if there's anything design-wise (or anything else!) that you'd love to see in the future, we'd highly recommend adding it to ideas.activecampaign.com - our internal team goes through every one. Thank you again from your friends at ActiveCampaign!

Active Campaign is a great tool for follow up and sales automation, not more

Jan 12, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money

Pros: Active Campaign is a Hero because one of the first who provides automation software for a little price. But the problem is that active Campaign reached one milestone and now they don t move foreward. Today it s not enough only to offer one single feature. Marketer wants All in One Solutions

Cons: The cons is that they offer not enough....how much tools should a marketer buy every month if every provider focus only on one feature. Active Campaign, i like you, but your offer is to weak

Vendor Response

by ActiveCampaign on January 15, 2018

Hi there, Thank you for your review. Happy to hear you liked the product, but definitely reach out to our team directly to see everything we can offer! We'd be happy to set up a demo or one-on-one with a team member to walk you through the robust platform. www.activecampaign.com/contact. Thank you again for your review! Your friends at ActiveCampaign

Awesome CRM and marketing automation tool for those who want to create and manage market strategies

Jan 11, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a software that allows you to design, track and meassure your marketing goals, using a lot of tools for every specific activity you want to cover and take care on.

Cons: It could be a little bit difficult for those who doesn't know nothing about marketing automation and crm software, but they have an incredibly detailed documentation that gives you the opportunity to learn everything about the software

Overall: This software gives us everyday the opportunity to fastly make marketing decisions and plan some marketing campaing, for user research, get market data, and also we can learn a lot from the data that is beautifully displayed in a huge dashboard with nice reports.

Vendor Response

by ActiveCampaign on January 12, 2018

Hi there! Thank you for leaving us a review and we're happy to hear that you're enjoying the platform. Definitely reach out to our Support and Success teams if you'd ever like to set up a one-on-one to go more in-depth into things if you're confused. And our Facebook group, Slack and forum are all helpful places to reach out to other power users! Thank you again! Your friends at ActiveCampaign

I've been using Active Campaign for a year now and I find it a very easy to use system

Jan 11, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like the ease of setting up an automation for different email campaigns. I've been able to create several optins for my business and easily create an email funnel that gives me accurate and in-depth information about my prospects.

Cons: The more complex automations are hard to figure out. However the customer service is easy to access and they are very helpful and thorough in their solutions.

Vendor Response

by ActiveCampaign on January 12, 2018

Hi there! Thank you for leaving us a review. We're happy to hear that you are enjoying the platform. And you are correct - definitely reach out to our Support or Success team if you ever have questions. They'd even be happy to set up a one-on-one with you to pick their brain. We'd also recommend joining our Facebook Users group, Slack channel or forum to bounce ideas off of other power users! Thank you again for your review! Your friends at ActiveCampaign

Does all the basics just fine, not ideal if you want to get super advanced

Jan 02, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - simple and easy to use/set up - contact import is really nice - has a lot of zapier connections/integrations - automation functionality is really nice for simple drip email campaigns - contact search can get pretty granular - support can be helpful, but usually slow - has a lot of options for email sends (one-off, time-based, a/b tests, etc.) - has site tracking and event tracking capability whereas most low-cost automation platforms only do site - lots of if/then conditional triggers for automations so you can get pretty targeted with your emails - really cheap if you're looking for an automation platform that has all the essentials

Cons: - limited API use; their API is bad - custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors - their reporting is pretty garbage... can't manipulate data, export results, or anything - seems to go down more often than it should which really impacts customers - not a lot of out-of-the-box integrations with other big software platforms - you can't send an email within an automation drip on a specific date or time... just date/time intervals - missing some small, but key functionality that most other big automation platforms have

Good features and small price.

Dec 14, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The features and the price are good. The easy of use is ok. Is a good all in one marketing automation platform.

Cons: The support is only median. It lacks a better builder of landing pages and emails and the campaign constructor is not very enjoyable.

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A great alternative to InfusionSoft - Active Campaign automates you mailing.

Dec 14, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Pros: Because you can program email based upon a person's behaviors, each correspondence can be personalized. Active Campaign is cheaper and easier to learn than Infusionsoft and it has all of the features that I need for email automation.

Cons: The CRM is not as good as I would like. So, I continue to use Hubspot CRM and only use the email features in Active Campaign.

Vendor Response

by ActiveCampaign on December 15, 2017

Hi Philip! Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve our CRM and we know how important it is to our users. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

This was frustrating to use because they didn't offer any basic tutorial or help section.

Dec 14, 2017
1/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: The ability to track and manage email campaigns was very impressive. They had several features that, including time zone sending, insuring that each location received the email at the designated time that several others don't have.

These pro's are based on the features they list, not on actually using them, see cons.

Cons: This is one of the most expensive email marketing programs I have looked into but also the most complicated. They don't offer any basic training or help or tutorial if you are not proficient in this type of software. They did offer one on one training but only if you take their 2nd level program.
If you are new to this type of software and don't have a lot of time to figure things out, this is not the right choice. Very disappointed in the lack of basic instruction and lack of their sales contact being able to offer any guidance.

Overall: Unless you are experienced and proficient on marketing software or have a lot of time to figure it out, this would give little benefit for the money. It is one of the more expensive programs/software and does offer more than most of the others I have tried but useless if they don't offer basic instruction.

Vendor Response

by ActiveCampaign on December 15, 2017

Hi Beth, We're so sorry to hear about your experience with ActiveCampaign. We do provide one-on-ones to new users + you can always request another one for a little inside help. We also provide: - Two weekly Office Hours: www.activecampaign.com/learn/office-hours - Two weekly webinars: www.activecampaign.com/training - Help docs: help.activecampaign.com/hc/en-us We'd also recommend joining our Facebook group or community forum to collaborate with other power users that would love to help new users! FB: www.facebook.com/groups/activecampaign.community Forum: community.activecampaign.com Please let us know if there's anything we can do to help! Your friends at ActiveCampaign

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Great for What You Pay

Dec 12, 2017
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We looked long and hard for a good CRM and Marketing Automation combo option. ActiveCampaign won the race. We've really liked them over the past year. They give a lot of functionality for the price point offered.

Cons: Their UI can be a bit buggy and their Gmail Chrome extension doesn't always work like it should. I wish they were a little faster at fixing the bugs we find.

Overall: They've been great to work with. Just a little buggy.

Vendor Response

by ActiveCampaign on December 13, 2017

Hi William, Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve the platform and appreciate all feedback regarding issues or bugginess you may have experienced. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

ActiveCampaign is user friendly, robust and fit our needs almost perfectly.

Dec 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is extremely easy to use and quite intuitive. There wasn't a huge learning curve to get it up and running. The campaign automations are what I really like about this tool that set it apart from the other tools we'd tested. Here you're able to customize almost every detail of the drip campaign from the day of the week to the time of day (in the recipient's time zone). This is great when you're working with prospective clients all over the world. Customizing the emails to make them personalized and adding graphics were a breeze. They provide templates for you to work with as well as the option for you to create your own. Being able to have the freedom to be as creative or cookie cutter is always a plus!

Vendor Response

by ActiveCampaign on December 13, 2017

Hi Chelsie, Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users and appreciate feedback so we can continue to grow. Thank you from your friends at ActiveCampaign!

Hard company to work with

Dec 08, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons: The tech support is the worst and there platform not friendly to work with. not a good company we don't like the tech support.

Great starting marketing automation package

Dec 05, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Very easy to use and extremely cost-effective. I was able to not only set up a test campaign in just a few minutes, but also was able to sync it with a sample data set within my CRM.

Cons: Trial is very short (14 days only) which isn't enough time to really give the automation a good run through. Also, while it does work in conjunction with our CRM, the unique ID in Active Campaign seems to be the e-mail address which makes it difficult to build complex profiles. As such, it seems more suited for prospecting campaigns rather than say a life-cycle marketing camapign.

Vendor Response

by ActiveCampaign on December 06, 2017

Hi there! Thank you so much for you found us both easy to use and cost effective. We appreciate the feedback on the trial length, as well! You're always welcome to reach out to our Support team and they'll happily extend your trial for a bit if it's helpful. Thank you again for your review!

Shambolic technical support

Nov 30, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality

Pros: If the technical team is able to effectively integrate your website with Active Campaign I imagine the automations would be effective. However, the technical support is so atrocious that after a month's notice they still haven't been able to migrate tracking across so we are losing all our user stats and AC barely respond and when they do they create another ticket so you have to explain the problem all over again!

Cons: - Doesn't actually do what it says it can on its website in terms of tracking capabilities - Terrible technical support

LOVE THIS SYSTEM

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I recommend this system to ALL of my clients. For the price, it's incredibly affordable for such a robust marketing system. The people that do not like it tend to be the people that have not used it to its full capability. We're learning new things every day with this system. The customer service is great and usually pretty fast to respond. We bought ours through a reseller who has an amazing training program so you can either learn yourself or give the training to your VA to learn. Every person I've turned on to this system, LOVES it. I would say that people who like IS but maybe cannot afford it - check out this system.

A great software combining CRM and Email

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that this combines email and our CRM. It's a great way to bring people in and out of funnels on automation.

Cons: I would love to see some updates on the 'Form' section of the software, to help build our lists. It'd be good to see them more visual and user friendly.

Overall: Managing our pipeline + email marketing

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Bhavik, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from our users. If you ever have any feedback or new features you'd like to see, please feel free to send it to our internal team members at ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

Capterra-loader

A great system for managing email and designing intelligent campaigns

Nov 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love how you are able to test out the campaigns that you create within the software so you can see exactly what the end user will receive at each step as they go through email sequences.

Cons: I honestly can't think of any at the moment - this is a very solid software package. I have encountered one confirmed bug to date in calculating lifetime values for contacts, but once confirmed the team at AC fixed it and everything is good to go now.

Overall: In a nutshell it lets us easily manage our contacts and keep track of the deal flow as people move through different stages of the sales pipeline.

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Mitch, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from you. Thanks again from your friends at ActiveCampaign!

Decent Mid-Level Campaign Software

Oct 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Activecampaign is a decent and reliable email campaign software, and will effectively meet the needs of mid-level companies. They are not the easiest or prettiest campaign software on the market, but they get the job done.

Cons: It's more difficult to use than other softwares, like Mailchimp, and for our needs was more expensive.

Overall: We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Megan! Thanks so much for leaving your review. We truly appreciate hearing what is and isn't working from our users. I'm sorry to hear you've found ActiveCampaign a bit difficult to work with. I would recommend sitting in our our Office Hours with Chris Davis on Tuesdays and Fridays (https://www.activecampaign.com/training/) and our Education part of the website is very robust (https://www.activecampaign.com/learn/). And always feel free to reach out to our Support team with any issues you're having and we'll be happy to help! Thank you again for the feedback! Your friends at ActiveCampaign

A nice, streamlined way of following the trends in my list.

Oct 13, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I can see which members did what and when. By seeing their location and time of action, it really helps me time my campaigns.

Cons: A bit clunky when renaming campaigns. After all is done, I still have to go back and refill the form, close it, and go forward again.

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Jonathan, Thank you so much for your review! We're happy to hear you're enjoying the platform. We appreciate any feedback we have from our users on what is (and isn't) working well for you. We're sorry to hear you find our campaigns to be clunky when it comes to renaming. Have you ever submitted this idea to our ideas page? That feedback will go directly to our teams internally. If you'd like, feel free to add it to ideas.activecampaign.com Thank you! Your friends at ActiveCampaign

The best automation triggers out there.

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation triggers are very comprehensive and allow for lots of customization. The drag and drop templates are good too.

Cons: The reports should be able to give more "slicing and dicing" by time frame chosen by user. I would like to know more about whether emails are going to spam boxes also.

Easy and Reliable

Oct 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Active Campaign, you can manage your contact databases very easily, send out email campaigns and set up automations, all in one place. It took me a bit to learn how to work with it but their knowledge base resources cover everything and once you get familiar with the system, it's easy. I've contacted their support many times when I needed help or advice and they were awesome every time.

Cons: The system is quite pricey when you have a larger database and it would really be awesome if the prices could go down.

Excellent Marketing Automation and Lead Generation

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product. Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy. Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Active Campaign - Email Marketing & Marketing Automation

Sep 13, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros: It has: Multiple sending IPs Less restriction of Bounce & Spam Easy to use Cheap and competitive price in the market very good customer support

Cons: It lacks in the features: Email template designer Reports section of Automation It will not track until prospects clicked an email sent through Active Campaign.

A fantastic marketing and CRM platform

Sep 07, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy active is to use and the insights it gives you into your marketing efforts. The email builder is exceptional as well.

Cons: Their pricing model can get a bit pricey depending on how many contacts you have which might deter lager organizations from using it.

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Sep 04, 2017
1/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Can be a bit cumbersome to use

Aug 18, 2017
2/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
Likelihood to Recommend: 5.0/10 Not
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Pros: It has the main features that all the email clients in this space do. Tracking, inserting names and companies, etc.

Cons: Can be a bit hard to navigate / cumbersome to use. We tested out multiple softwares for our campaigns, this was one of them. Ended up choosing another option for ease-of-use.

It was awesome

Aug 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall it was really very good..

Pros: It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk. The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched compliance activities and assign them to employees.

Amazing, seamless integration of Marketing and CRM

Aug 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Nurturing leads has never been so easy. The way Activecampaign seamlessly bridges together emails, forms, and deal pipelines has empowered me to have so much more visibility into how my emails are performing, who and how people are engaging with them, provide clear and automated opportunities for potential customers to engage further, and then automatically add people straight to different lead pipelines based on their level of readiness. From there I can add custom fields, add any tags or info I need to remember info about people, create tasks to followup (or notes for other team members) and create email automations based on their behaviors.

Cons: The email & form design capabilities are very limited. This system excels in performance and process (and is quite user-friendly) but lacks the level of design I would like.

Great Featureset for the money if it fits what you need

Aug 15, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros: Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall

Cons: Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Awful

Aug 13, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: I have nothing to think about,they suck a lot. They have terrible customer service and screwed up my campaign.

Cons: They ruined my whole campaign, TERRIBLE CUSTOMER SERVICE!!!!!! I waited the whole day for them to fix the problem.

Bag loads of functionality for the money!

Aug 09, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I love the ability to tag my contacts and segment them so that the messages they receive from me are completely tailored and appropriate.

Cons: It's great to have so much functionality but sometimes that can be overwhelming. Not really a negative; I just need to spend more time looking at the tutorials.

Great support, great tool, been most helpful

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: User Friendly Automation Interface that gives a lot of features. Email Reporting. Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns. Custom event for different campaigns. knowledgeable and helpful customer service.

Cons: Dynamic content in campaigns needs work. The jump between the lite and next plan in price is substantial. The inability to a/b test automation campaigns

Overall: easy campaign creation. Great WYSIWYG email editors. Great email reporting.

Awesome, product and easy to use!!!

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't say enough about ActiveCampaign. It is by far the best CRM fo the price. Salesforce is pretty costly but ActiveCampign does all I need it to do and more.

Overall: Cost and ease of use.

Fantastic product that keeps getting better

Jul 10, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Solid software that makes a big difference in our business. CRM is great and keeps getting better. Company seems to listen to their customers and make improvements constantly.

Cons: Their home page format is a little clunky. A few features that I wished they had they just implemented (canned responses) so I'm pretty happy!

A really slick product with a few performance issues that keep it under 5 stars

Jun 27, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons: My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

AC is great value, great platform, weak international support.

Jun 17, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
1 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Amazing UI. Huge feature List. Amazing deep data connection with woocommerce. Value is amazing and the reason I came to AC and will stay.

Cons: CRM is weak and could make AC game changing. No international timezone chat support cuts productivity for new users. Slow sending emails?

Great Email Marketing System

Jun 16, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons: It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Overall: I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

A high class email marketing platform complete with CRM and exceptional automation.

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Overall: This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Amazing product, great price, above and beyond support

Jun 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons: It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

Impressive functionality and features, but be prepared to invest a lot of time.

Jun 07, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons: Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Overall: Advanced email automation functionality at a fraction of the cost of Infusionsoft.

The Best Kept Secret in Marketing Automation

Jun 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons: The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Poor product and customer support

May 20, 2017
1/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Pros: Maybe the best set of features out there - CRM + Email Marketing + Marketing Automation. Unfortunately these features don't really work...

Cons: I haven't seen a software with more bugs - and they never get fixed. A few days ago my campaign was sent to people whom I specifically excluded. So we had to deal with angry customers. At the same time we haven't got any response from the customer support for 5 days. Whenever you have a serious problem they stop answering for days.

We have been customers for almost 3 years but I am really disappointed and looking for an alternative.

Vendor Response

by ActiveCampaign on May 30, 2017

Hi Ovanes, This is Jessie, ActiveCampaign's Community Manager here. I'm so sorry to hear about your experience. We're constantly working to update and improve the platform, and your feedback is incredibly important to us. I see you've been chatting with the support team on your particular issue via social media and your support ticket. If you feel you still have some outstanding concerns you'd like addressed, please email me and I'll see if I can find any additional info for you! jdeschane@activecampaign.com Thank you, Jessie

I use ActiveCampaign for our remarketing email efforts

May 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign is easy to use and pretty self explanatory. The template editor is really easy to work with.

Cons: I wish that when I split test an email I could pick another email template instead of the same template with changes. The automation set up is kind of annoying how you have to filter people into your already created automations.

Overall: I am able to manage our email remarketing efforts.

ActiveCampaign has Autonated our follow-up

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons: Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

LOVE LOVE LOVE this product!!!

May 01, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!" - Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons: - Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients." - Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Slow to get started but potentially powerful platform

Apr 25, 2017
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: The option to assign multiple different actions easily for campaigns and automation. The campaign template options.

Cons: The campaign builder email writing is clunky and not intuitive like an email writing tool should be. Needs to be easier to input image and write text without it adjusting the formatting. The forms are overly basic and looks terrible on embedded pages on website. Would like a cleaner looking form with ability to delete question options without having to go to a separate editing page.

Great software

Apr 12, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Comments: I've been very pleased using this software for handling multiple email accounts. It's not always the fastest to update, but overall we have found this software to be very efficient and easy to use.

Overall Great Product, Few Tweaks

Apr 12, 2017
5/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money

Comments: We use AC with all our clients and love the product overall. It's by far the most comprehensive with a great price point. I have a few gripes including it's integration with Segment.com which was mishandled, the email editor is finicky and not doesn't always provide the desired look and there are often delays with events including autoresponders that queue up and take a while to be sent out. Overall though, it's a great value for the price and I do highly recommend ActiveCampaign.

Worth the investment, both time and money.

Apr 12, 2017
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Comments: The product is a great value for the price. Every feature I've needed is included... Just sometimes it takes a little work to find it. The UI can be confusing at times.

The best small business email marketing solution

Feb 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

ActiveCampaign makes email marketing fun

Feb 01, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Robust features.

Cons: Monthly fees.

Overall: I love all the features of Active Campaign and can't imagine using anything else for my email marketing needs.