ActiveCampaign

ActiveCampaign


4.5 / 5
370 reviews

Who Uses This Software?

ActiveCampaign benefits the small and medium sized business looking to connect and engage with their customers across their marketing channels.


Average Ratings

370 Reviews

  • 4.5 / 5
    Overall

  • 4 / 5
    Ease of Use

  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $9.00/month
  • Pricing Details
    Pricing is determined by plan and by amount of contacts in the account.
  • Deployment
    Cloud, SaaS, Web
    Mobile - Android Native
    Mobile - iOS Native
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About ActiveCampaign

ActiveCampaign helps small and mid-sized businesses accelerate growth by combining the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful emails, and keep in touch with your customers. Automate your marketing using customer data. Pricing starts at $9/month billed annually.


ActiveCampaign Features

  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscriber Management
  • Template Management
  • WYSIWYG Email Editor
  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • A/B Testing
  • Analytics/ROI Tracking
  • Customizable CTAs
  • Drip Campaigns
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

ActiveCampaign Reviews Recently Reviewed!


Powerful marketing automation tools, CRM, and the power to understand your audience.

Dec 05, 2016
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketing automation tools and templates

Deliverability excellent in our experience

CRM was enough for our needs, helping coordinate 5 staff.

Can use in Gmail, which helped our non-Tech sales people.

Reporting that helps quantify engagement and ROI

Cons: CRM was not the strongest, yet enough for our needs

Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Overall: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Recommendations to other buyers: Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

The Best Kept Secret in Marketing Automation

Jun 06, 2017
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons: The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Great ESP for Mid-Large Size Organizations

Jul 24, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My favorite part about ActiveCampaign is the automation features. Using this Automations, you can set up complex marketing email campaigns. I use this to develop a welcome series and a reactivation series for people on our list who stop engaging.

Cons: The part that I did not like is very simple. There is no "Undo" button in the email editor interface. Control + Z doesn't work either. You would think for a basic email design interface an undo option would be standard.

Solid Email Marketing/CRM Solution for Small Businesses

Aug 14, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign specializes in providing email marketing solutions with an intuitive, visual (albeit a bit slow) interface for creating and sending email campaigns and logical drips (i.e. If Email A opened send Email B or else send Email C). The CRM is a nice add-on if you don't already have a way to manage your client relationships.

Cons: The CRM is quite clunky and doesn't have the power and flexibility of platforms that were designed with that functionality in mind.

Overall: ActiveCampaign is a great value for the variety of tools that it provides.

Affordable Automation

May 23, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign has a very deep feature set for the price. Yes, you can build and send emails, and that part works just fine. But the automation features are the standout, as you can build out rich engagement pathways based on user interactions.

Cons: The email editor can sometimes be buggy. If I copy a sent campaign to create a new one and then make changes, sometimes the changes don't save. I've made it a habit to make the change, save and exit. Then I'll go back in to the editor before sending out a test. Otherwise, I'll send the test and some of my changes revert to the old version for some reason. Also, there's not an easy "undo" in the editor. The application stores revisions and you can revert to prior revisions, but that seems more complicated than a simple undo button.

Overall: I needed something more robust than Mailchimp, but I didn't want to invest in an enterprise-level automation tool. ActiveCampaign fits that spot nicely for me. I have what I'd consider enterprise-level features with respect to automation and behavior tracking, but at a much lower price point.

Great value marketing automation platform.

Apr 23, 2019
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
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Pros: The marketing automation side of the software is excellent as is the customer support. We are very happy that we upgraded to a package that includes an account manager - she is very responsive and helpful.

The outline/map view of automations works great on all screen sizes - I can work with it as easily on my laptop as I can on my desktop and this was a big difference compared to our previous marketing automation software.

Campaign / newsletter set up is easy and reporting on campaign performance is detailed and insightful.

The iPhone app is really user friendly for quick updates to the CRM - tasks and notes - on the go.

Cons: I find the CRM / Deal reporting a little simplistic. I would really like to be able to get more detailed information such as detail of deals by user and ability to filter deals based on the lead source.

The List Clean Up feature doesn't allow you to preview your list before it deletes contacts. eg. if I want to clean up bounced or unsubscribed contacts I only have one choice and that is to delete them all, I can't preview that list and cherry pick. Neither can I seperate the bounced list by bounce type. These would be really good features to have.

Best CRM & Marketing Combination

Jun 24, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's great for a marketing platform and CRM combo. I've spent so much time trying to link these different services between multiple providers (email marketing and CRM) in the past and ActiveCampaign has been amazing at providing a fully integrated solution to my needs. The email marketing platform is particularly easy to use and set up automated series of emails to prospects. Overall a very useful and powerful software

Cons: I wish that the packages were a bit different. Some of the features I would find useful are on the next tier of subscription while some that I have access to are not relevant to me and I do not use. I wish there was more flexibility in picking and choosing what features you have access to.

Overall: ActiveCampaign saves me time and helps me stay organized with our marketing and sales efforts, which in turn leads to landing more accounts and deals. It would be my choice for most sales professionals who also find value in email marketing and automation functions.

Advanced level email automation for SMB prices

Jul 28, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall, it's a great email tool for startups and small businesses.

Pros: ActiveCampaign is a great step up from something like Mailchimp if you're going to test some automation features. IT's actually cheaper than Mailchimp and has automation features you'd expect in something like Hubspot.

Cons: I'd love to see some better automation templates to help people who are new to automation get started. That's something the more expensive tools do a good job with.

One-stop shop for more than just emails

Apr 02, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Active campaign can handle a lot of your customer contact metrics. You can run email campaigns, track engagement, and retargeting campaigns.

The software is easy and straightforward to use. With a grasp on how email marketing works, you can easily find your way around the software and get to the campaigns, contacts, lists, and automation you need to access.

Also, your payment plan is based on the number of contacts you have, so if your contact is subscribed to multiple lists, you are not charged any extra.

Cons: The email editor is a bit plain. If you don't know coding, your emails will all look similar or you're stuck using the templates they provide, many of which look outdated.

Integrations are available, but you have to be careful as some will fire off false tags or contact updates.

Overall: Active Campaign gives you a one-stop email marketing shop offering campaigns, automation, and even a CRM system that allows you to keep everything in one place.

Powerful automation system collaborating e-mail marketing and customer relationship management

Jul 08, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: If you select trigger, you can send emails to the targeted customers. The application is easy to use and is an affordable solution when compared to other similar applications. Presence of additional features like sort and organize and provision of filters by analyzing customer records based on their purchase lists and event engagements. Integrations to meet all business types. Integrates with Google applications like spreadsheets, docs etc. Sales pipeline component and the campaign automation features are the best for active campaigns. Templates available and you can create your own templates, with which you can work to personalize emails and add-on graphics. Assigning tags to each customer based on their interactions is another unique feature.

Cons: Attachment of an image to the email message is time-consuming. Real-time custom recording of events is absent. Manipulation of data and exporting feature is also absent. An outdated application program interface. It is an affordable solution but lacks a lot of features that similar automation systems have.

Capterra loader

Powerful Email Marketing with Automation

Feb 06, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: ActiveCampaign is incredible email marketing software that allows you to build powerful automations and logic into any campaign. You can assign tags based on behaviors in emails, on your website or when filling out forms. It also provides many integrations.

Cons: The email builder is nice, but it fails at providing a way to create simple letter-style emails with multiple images inserted inside the text (ie text flowing around left or right aligned images). To insert an image in an email, you need to add a text-block, then an image-block, and then another text-block. It doesn't work like a typical WYSISYG HTML editor like WordPress.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Jesus,

Thank you so much for leaving us a review! We're happy to hear you're enjoying the platform. We appreciate any and all feedback. If you'd like, we'd encourage you to add your ideas for the email builder to our internal page for the team to see (ideas.activecampaign.com)

Thank you again from your friends at ActiveCampaign!

A really slick product with a few performance issues that keep it under 5 stars

Jun 27, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons: My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

Great email marketing app with in built split testing and custom tagging capabilities

Apr 05, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Straight out of the gate Active Campaign is an impressive email marketing app, even if you don't take advantage of it's impressive CRM capabilities.

It offers similar record-based database features to other apps 10x the price and allows you to quickly get up and running with an intuitive, drag and drop, campaign builder.

Probably the best feature is the inbuilt split testing functions. Any good marketer will tell you that you're probably only a few split tests away from scoring a home-run campaign but split testing individual emails in a campaign sequence or split testing across different campaign sequences can be near impossible in most apps. Active Campaign makes this easy enough to do that you've no excuse not to be testing all the time.

Cons: At times the UI can feel a little hard to navigate with some of the features seemingly buried in menu options. It's been a while since the interface was refreshed and it feels over due for an update.

Overall: Easy to use and powerful email marketing app.

Vendor Response

by ActiveCampaign on April 06, 2018

Hi AJ,

Thank you for leaving a review! We appreciate hearing what is and isn't working from our users and we're so happy to hear that you're enjoying the platform! We're continuing to make updates, so stay tuned!

Thanks again from your friends at ActiveCampaign!

Capterra loader

Powerful but bad email editor

Jul 29, 2018
4/5
Overall

3 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign has so many integrations, a strong API, a marketplace for everything (including automation) a strong community and so much more. It's a mature platform, that's constantly getting more powerful.

Cons: The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle. That's why I left ActiveCampaign. And customer service is reachable only by email. Which slows down the resolution of any issue.

Overall: There isn't a focus on a specific audience, which makes the platform too big & complicated.

Vendor Response

by ActiveCampaign on August 01, 2018

Hi Alfred,

Thank you for your review. We're sorry to hear you're no longer with ActiveCampaign. We'd love to hear what about the email builder you didn't like so we can take that feedback to our product team. Please email help@activecampaign.com or add your feedback to our ideas.activecampaign.com page - we would appreciate the feedback!

Thank you again from your friends at ActiveCampaign!

Very powerful email marketing platform which can automate your business

Jan 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My favorite feature is Automations. When you have a subscriber in your list, you can track everyone on your website and send them a particular message on any event you can imagine. Also you can fully customize your confirmation email for double opt-in, which is impossible for other email platforms like Mailchimp where you can change particular lines of text only. I also love that the support is available through the chat so you can ask any questions.

Cons: I wish it was more comfortable to view reports on your split-test campaigns as you can see the final results only, but not which version was winning and which confidence level was achieved. There were also a few issues I had with my automation but their support helped me to resolve it quickly.

Overall: You can automate anything with this smart and reliable email marketing platform.

Vendor Response

by ActiveCampaign on February 01, 2018

Hi Andrey,

Thank you so much for leaving us a review! We're so happy to hear you're loving ActiveCampaign and that Support has helped you resolve any issues you've had quickly!

We're making improvements to our reporting feature and appreciate the feedback. If there's ever anything you'd like to see, don't hesitate to let our internal team know at ideas.activecampaign.com

Thank you again from your friends at ActiveCampaign!

ActiveCampaign is user friendly, robust and fit our needs almost perfectly.

Dec 12, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is extremely easy to use and quite intuitive. There wasn't a huge learning curve to get it up and running. The campaign automations are what I really like about this tool that set it apart from the other tools we'd tested. Here you're able to customize almost every detail of the drip campaign from the day of the week to the time of day (in the recipient's time zone). This is great when you're working with prospective clients all over the world. Customizing the emails to make them personalized and adding graphics were a breeze. They provide templates for you to work with as well as the option for you to create your own. Being able to have the freedom to be as creative or cookie cutter is always a plus!

Vendor Response

by ActiveCampaign on December 13, 2017

Hi Chelsie,

Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users and appreciate feedback so we can continue to grow.

Thank you from your friends at ActiveCampaign!

A swiss army knife of marketing tools.

Mar 13, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money

Pros: We first got Active Campaign about three years ago. It revolutionalized our way of doing business. We knew it was a simple email marketing tool, but it allowed us to do automation. Think of this, you send an email and then if they click on the button in your email, you can then retarge them on your website. On top of that, we were able to automate certain email flows. The customization was neat where we could automate based on days or even inaction. We heavily utilize their RSS feed function to provide our customers automated emails with curated content from our website. I'm particularly glad that Active Campaign is constantly updated and upgrading their software which as a client brings me piece of mind.

Cons: There are different pricing structures that might not fit everyone's budget needs. Although mailchimp might be considered one of its biggest competitors, Active Campaign provides customers a more robust solution.

Vendor Response

by ActiveCampaign on March 14, 2018

Hi Roy!

Thanks so much for leaving us a review. We're so happy to hear you consider us the "Swiss army knife of marketing tools!" We appreciate the feedback.

Thanks again from your friends at ActiveCampaign!

Few things to keep in mind about Active Campaign

Apr 02, 2019
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: 1. It helps me to collect leads and translate them into potential customers by fetching or collecting data from various source via emails, chat and form submission.

2. I like it's automated email feature that automatically send follow-ups to the leads. It saves me a lot of time to work upon other things.

Cons: 1. Recently I experienced a bug which is emails/replies (which I use to send through the AC) were not getting delivered to the leads. But I spoke to their support team and they managed to fix that issue. It is not anymore. Keep up the good work.

2. Creating automation is quite complex, it should be more easy and user friendly. Suggestions: Add a tool-tip at each event/action.

Overall: It is worth having CRM software.

Feature packed for less money

Aug 10, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign does everything that the more expensive marketing automation platforms do. It's very visual in how to set up automations allowing for a very short learning curve.

Cons: I wish that the pricing was based solely on subscribers. You really need the 2nd tier to get the minimum features that someone would want. It's still a great deal though!

Vendor Response

by ActiveCampaign on August 13, 2018

Hi there!

Thank you so much for leaving us a review. We appreciate the feedback and we're happy to hear that you're loving the features ActiveCampaign provides!

We'd love to hear more from you regarding what you wish you could see with pricing. Would you mind adding it to our feedback page? That way our internal team will be able to see it and other users can upvote the ideas. ideas.activecampaign.com

Thanks again from your friends at ActiveCampaign!

Just in time.

Nov 19, 2015
5/5
Overall

4.5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Cons: Just need a better form builder. However, we have been told that this is in the works.

Recommendations to other buyers: When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

Capterra loader

ActiveCampaign has solved every problem I had with email systems

Apr 03, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: What I love most about ActiveCampaign are its segmentation and automation features. It helps me easily manage my audience's interests. Let me address each separately.

First, segmentation. ActiveCampaign's tagging feature is the best in the industry. Not only can you preset tags in the system, you can also create new ones on the fly as you add them to your contacts - even from third party software. Then, you can create list segments based on those tags, and send broadcast or automated emails only to these segments. It's easy, fast and elegant. I waste no time wrestling with the interface.

Second, automation. You can literally automate EVERYTHING in ActiveCampaign. Whether a contact clicks on a link or visits a page, you can send them down a variety of rabbit holes based on their behavior. That feature alone is priceless.

Cons: I'll say that, so far, I have zero qualms about the software. Perhaps maybe the pricing of the tiers, but that's not really a worthwhile complaint since we're addressing the functionality and benefits of the software here.

So far, so great. I love ActiveCampaign.

Overall: When you begin using a tool such as ActiveCampaign, I think the real value is not so much in the problems it solves but in the potentiality it opens up that you never considered before.

My experience is that ActiveCampaign is allowing me to EXPAND my business thanks to its functionality.

Capterra loader

Great tool for the value of your money.

Nov 20, 2018
4/5
Overall

3 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: The price point to the functionalities is GREAT! Meaning, if I'm getting started with my business, and I have my budget limited, this is the BEST tool to get started.

Cons: The segmentation to send broadcasts is very confusing and difficult to use. And I'm saying this as a software developer, so I'm very familiar with IF and OR functions, but the user interface, and the display make things very hard to use.

Overall: Great. I would 100% recommend AC to someone who is getting started in business and wants to implement advanced marketing campaigns. However, once you scale over 50k contacts, I would move out of Active Campaign because of the difficulties to segment contacts and send broadcasts. (AC: you should imitate Ontraport or Influsionsoft for your broadcast segmentation)

Amazing, seamless integration of Marketing and CRM

Aug 15, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Nurturing leads has never been so easy. The way Activecampaign seamlessly bridges together emails, forms, and deal pipelines has empowered me to have so much more visibility into how my emails are performing, who and how people are engaging with them, provide clear and automated opportunities for potential customers to engage further, and then automatically add people straight to different lead pipelines based on their level of readiness. From there I can add custom fields, add any tags or info I need to remember info about people, create tasks to followup (or notes for other team members) and create email automations based on their behaviors.

Cons: The email & form design capabilities are very limited. This system excels in performance and process (and is quite user-friendly) but lacks the level of design I would like.

Expensive mistake. Buyer beware - felt ripped off.

Jul 12, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

1 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Was really excited to start using Active Campaign as it easy to use and understand. The potential for this software is huge and i was keen to exploit it.

Contacts, Automation, List and Forms all easy to use and set up.

Cons: Here's the rant!!

I started with a huge contact list with the view of reducing it to about 20% . First (and only) campaign was set off and filtered out non responders, bounce etc with a view to deleting them.

FIRST CON : could not delete unwanted contacts to desired amount and therefore get reduced subscription. Soon after Active Campaign takes monthly fee the contacts are reduced to some RANDOM number.

SECOND CON : The amount of contacts varies each day (even when no additions or deletions are made) so you have no accurate idea of how many contacts you have.

THIRD CON: set up a test campaign using only ONE email address (mine). This is flagged up for a "manual review". It takes TWO WEEKS to review only to be told that I have failed the review as i have no proof of consent for my own personal email address!

FOURTH CON : whilst "under review" your account is BLOCKED and you cannot use it (I'm blocked out for TWO WEEKS!)

FIFTH CON : I quite reasonably ask for a refund. " Your account is not eligible for any refunds per our Terms and Policies" is the curt reply. NO effort in trying to help.

Overall I have been left feeling very disappointed especially with the famous US customer service. .

Would I recommend - Yes but there may be better alertnatives out there

service

Overall: a loss of money

Vendor Response

by ActiveCampaign on July 20, 2018

Hi Dickie,

Thank you for leaving us a review here on Capterra. I wasn't able to find your conversations with our Compliance team based on your name on here, so please send us a message if you'd like us to look into your issues further.

Thank you from your friends at ActiveCampaign

Marketing Tool to increase your sales

Nov 09, 2018
4/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Active Campaign is a Marketing tool that lets me do email marketing, automation and contact management. They help with the migration of contacts from your old platform at no cost. What I like about this software is not only its email templates but also its integrated forms that you can customize to collect customer data. Its reporting is advanced compared to other CRM software because of the availability of data from campaigns, automation, and deals that you can analyze to maximize your leads and increase opportunities leading to more sales. It is also a CRM so using another tool for that is not necessary need which simplifies everything giving me more savings.

Cons: It is not that easy to use and you can struggle a bit at first missing some features or function needed to make things more effective.

this is the title of my review

Aug 14, 2019
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

3 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: love the automation and the campaigns features. I also like that it integrates with my gmail (G Suite) account.

Cons: some of the features are hidden, the layout is really lacking for easy of use. its hard to find and add tags and lists etc. it seems to have great features but they are hidden away and hard to find.

Overall: training training training. I have been trialling and training how to use this product the whole 12 months or so Ive been using it

Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Sep 04, 2017
1/5
Overall

2 / 5
Ease of Use

4 / 5
Features & Functionality

1 / 5
Customer Support

3 / 5
Value for Money

Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

My favorite email marketing platform so far

Mar 26, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I've tried just about every mainstream email marketing service, from MailChimp to MadMimi and MailerLite, to GetResponse, ConvertKit, and Drip -- and ActiveCampaign is always the one that stands out. Why? Great automations visual editor, complex automation logic, segmenting and tagging, Wordpress integration, and superb customer support.

Cons: For a while, the ActiveCampaign user interface was a bit difficult to navigate, but it seems like they are finally making strides to simplify & streamline things of late.

Vendor Response

by ActiveCampaign on March 28, 2018

Hi there,

Thanks so much for your review - we're happy to hear you're enjoying the platform. We are continuing to make updates to our interface, so if there's anything you'd love to see in the future, we recommend writing it in to ideas.activecampaign.com!

Thanks again from your friends at ActiveCampaign!

My #1 recommended marketing automation tool for digital businesses

Apr 04, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've been using ActiveCampaign for a while and what I like most is that it sticks the messaging aspect of marketing automation. It doesn't try to be an all-in-one solution like some of the other platforms. It integrates with most other tools, making it so that you can choose the best of each for your stack.

The site and event tracking are key to the automations that we use as well and that's a feature I don't see on other platforms in the market.

Cons: A better looking form builder/designs would be great since, using the native Active Campaign form allows for better tracking.

I've been using Active Campaign for a year now and I find it a very easy to use system

Jan 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money

Pros: I like the ease of setting up an automation for different email campaigns. I've been able to create several optins for my business and easily create an email funnel that gives me accurate and in-depth information about my prospects.

Cons: The more complex automations are hard to figure out. However the customer service is easy to access and they are very helpful and thorough in their solutions.

Vendor Response

by ActiveCampaign on January 12, 2018

Hi there! Thank you for leaving us a review. We're happy to hear that you are enjoying the platform. And you are correct - definitely reach out to our Support or Success team if you ever have questions. They'd even be happy to set up a one-on-one with you to pick their brain.

We'd also recommend joining our Facebook Users group, Slack channel or forum to bounce ideas off of other power users!

Thank you again for your review!
Your friends at ActiveCampaign

Does all the basics just fine, not ideal if you want to get super advanced

Jan 02, 2018
4/5
Overall

4 / 5
Ease of Use

3 / 5
Features & Functionality

3 / 5
Customer Support

3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - simple and easy to use/set up - contact import is really nice - has a lot of zapier connections/integrations - automation functionality is really nice for simple drip email campaigns - contact search can get pretty granular - support can be helpful, but usually slow - has a lot of options for email sends (one-off, time-based, a/b tests, etc.) - has site tracking and event tracking capability whereas most low-cost automation platforms only do site - lots of if/then conditional triggers for automations so you can get pretty targeted with your emails - really cheap if you're looking for an automation platform that has all the essentials

Cons: - limited API use; their API is bad - custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors - their reporting is pretty garbage... can't manipulate data, export results, or anything - seems to go down more often than it should which really impacts customers - not a lot of out-of-the-box integrations with other big software platforms - you can't send an email within an automation drip on a specific date or time... just date/time intervals - missing some small, but key functionality that most other big automation platforms have

Capterra loader

Affordable marketing automation for SMBs

May 01, 2019
5/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: ActiveCampaign has really good automation features, far more flexible than Mailchimp or Hatchbuck (what we've used before). It's easy to create comprehensive, highly targeted automated campaigns to help leads down the funnel and to the sale. I also love using Chrome's Gmail extension to track my emails in GSuite.

Cons: The two major issues is CRM reporting and some stability issues with the platform. They've had a few issues last few weeks, but CTO promised they're working on improving everything and making platform more stable and reliable. They issues if they do pop up are fixed quickly, so it's not bad. Every platform has issues.

Overall: Overall, I'm happy with ActiveCampaign. We've been using it for over 2 years and helping clients use it for their marketing automation. They offer many automation recipes you can import into your account, which gives you a fully functional automation campaign already mapped out for you. Just update content and stuff, and it's ready to go. Saves a lot of time.

Capterra loader

Seamless integration with website and lead capture.

May 10, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.

Cons: It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.

Overall: Lead capture and automated onboarding processes

Vendor Response

by ActiveCampaign on May 16, 2018

Hi Kristine,

Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis!

Thanks again from your friends at ActiveCampaign!

Capterra loader

Not Necessarily the best Email Service

Nov 20, 2018
3/5
Overall

3 / 5
Ease of Use

4 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: I will start with listing out the few things I do like about Active Campaign. It's not the worst I've seen by any means, but there are much better programs out there that can do much more.

1) The home page is customizable which lets you have the data you need right at your fingertips.

2) The reporting on campaigns is actually really nice and shows you exactly what you need to see.

3) Writing emails is distraction free and lets you do the basic task of writing an email. It doesn't give you a lot of unneeded and unnecessary options.

Cons: Active Campaign has a lot of room for improvement. Maybe it's just me, but I don't enjoy using it when I login. I am left with a clunky user experience and I am just not a fan. It's one of those things thats hard to bring down into words, but I will share what I don't like about it here.

1) It's list centric vs. subscriber centric. ConvertKit is a competitor that uses a subscriber centric model and I think it works much better. The entire point of building an email list is to build relationships with folks, and when you have a list centric email list this function gets more difficult as the same person could be on multiple lists.

2) I don't like the inability to easily see where subscribers are coming from. It takes some digging to find a screen that clearly displays how you are getting subscribers. I feel that this is an oversight as the very first thing I want to see is how I am getting new subscribers. I like to know whats working or not!

3) I don't like that it's not intuitive overall. It feels clunky and not like a new tool. It feels outdated and thus I don't enjoy using it.

Overall: My overall thoughts are that while ActiveCampaign isn't the worst option for mass email, there are certainly better ones out there.

Vendor Response

by ActiveCampaign on November 26, 2018

Hi Jordan,

Thank you for leaving us feedback about our platform. Please know that we are always iterating on our product to fit the needs of our customers.

Cheers,
Your friends at ActiveCampaign

Your Marketing Automation and CRM in one tool.

Oct 08, 2018
4/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support
Likelihood to Recommend: 8.0/10 Not
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Pros: It us a tool for marketing automation at the same time your sales CRM. With its automation, it gives me more time to focus on my other tasks such as telemarketing and closing more sales. It has unique features such as Win Probability and Lead Scoring that help me focus on leads that has a better sales opportunity. It has 14 day trial period for you to try all its features before you decide if you want to subscribe or not. Since it is also a CRM,no need to use another tool for that which lets me save money and time.

Cons: It is not that easy to use and you can struggle a bit on how things can be done. Support is not consistent. Sometimes they can be fast and some times they can be slow.

Capterra loader

Powerful Email Marketing Platform

Feb 08, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Activecampaign is the most advanced email marketing platform I've used in my career as an internet marketer.

I love the modern interface and how easy it is to create email lists and campaigns.

So many page builders integrates with Activecampaign .

Cons: Nothing really serious at the moment, newbies could easily get overwhelmed with the advanced interface, I personally struggled with figuring out if my list was working correctly after I linked it to my squeeze page.

Overall: Activecampaign has continued to live up to my expectations with email marketing.

Email Automation made easy!

Jul 19, 2019
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality
Likelihood to Recommend: 9.0/10 Not
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Pros: Easy to navigate and start a campaign quickly! With unlimited custom fields, we can really segment and make sure that our customers are getting the information they need when they need it!

Cons: The API is pretty slow I would love to see that increase, that would allow for our data to flow quicker and be closer to real-time rather than a day lag.

Capterra loader

Best Value for Money in the Basic Plan

Dec 04, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love ActiveCampaign for the fact that you can put Tags onto contacts and that you can run Automations with it that simply work. The visual composer for your automation flows make it very easy to set them up. Deliverability of what I have seen so far is very good. Many native integration with SaaS.

Cons: Well the Design does not look very modern anymore. However, everything works so probably no need to change it. More native integrations with Apps.

Overall: I love it. Whenever I am stuck the support team is very fast to respond and helping me out. Very easy to set up.

Vendor Response

by ActiveCampaign on December 05, 2018

Hi Thomas,

We appreciate your feedback and are happy to hear that you've had good experiences with our support team.

Best,
Your Friends at ActiveCampaign

Active Campaign is the best!

Jan 26, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -Email Lists

-Automation system

-Ability to share automations

-Marketplace

-Beautiful design and UI

-Integration with Website Behavior

-CRM and deals system

Cons: -No Ability to update contacts

-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall: We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Recommendations to other buyers: Awesome!

Moving from Mailchimp to Activecampaign has been great for my business!

Jun 13, 2018
4/5
Overall

5 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money

Pros: I really like the ability there is in segmenting and tagging the various leads which go through my funnel and the software makes for a great user experience.

Cons: I find it quite hard to get in touch with the customer service at AC.

For the odd occasion when I need to get in touch, it seems like quite a delayed process to get a response.

Vendor Response

by ActiveCampaign on June 15, 2018

Hi Naomi,

Thanks so much for leaving us a review. We're happy to hear that ActiveCampaign has been great for your business!

So sorry to hear about your experience with our customer support. We try to get back to our customers as soon as possible, but we're continuing to grow the team. Have you ever joined our live chat? It's available Monday-Friday from 8:30-4 CST.

Thanks again from your friends at ActiveCampaign!

LOVE THIS SYSTEM

Nov 09, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I recommend this system to ALL of my clients. For the price, it's incredibly affordable for such a robust marketing system. The people that do not like it tend to be the people that have not used it to its full capability. We're learning new things every day with this system. The customer service is great and usually pretty fast to respond. We bought ours through a reseller who has an amazing training program so you can either learn yourself or give the training to your VA to learn. Every person I've turned on to this system, LOVES it. I would say that people who like IS but maybe cannot afford it - check out this system.

Best value of all of the marketing automation software

Oct 02, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Any beginner can get rolling quickly with an email campaign. On the other end of the spectrum the more advanced have the ability to setup custom events using triggers on their website. Integrates with WooCommerce and Shopify as well, bring payments and customer info into your automation toolbox.

Cons: I wish the CRM had an Android app but that seems to be in the works.

Vendor Response

by ActiveCampaign on October 08, 2018

Thanks for the feedback, Bryan. Glad to hear that you've found ActiveCampaign to be of value to you.
-Your Friends at ActiveCampaign

A high class email marketing platform complete with CRM and exceptional automation.

Jun 15, 2017
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Overall: This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

Capterra loader

Excellent tool to manage your email campaigns

Jul 26, 2019
5/5
Overall

5 / 5
Ease of Use

3 / 5
Features & Functionality

5 / 5
Customer Support

4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Ease of use and setup

Integrations with other tools (in our situation with Intercom and Product board)

Possibilities to design campaigns

Different templates

Cons: I think its very well made tool therefore nothing too point out.

Email campaigns we create are pretty straightforward, onboarding is very simple as well but I can see it getting messy if many different elements are involved or you have multiple entry points. Keep it simple and will work well

Capterra loader

I am a die hard fan of Active Campaign

Jun 28, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's so user friendly and customizable. CUSTOMER SUPPORT always saves my butt!

Cons: I lost an entire 50-step automation (YEARS AGO!) and there was nothing they could do about it... however, THEY DID change their software because this happened to more than one person. Now you can save and go back to previous versions of your automation! NO CONS HERE ;)

Overall: LOVE LOVE LOVE LOVE IT. I always recommend it to people. However, most people go with MailChimp when they're just starting out because it's A LOT cheaper. (FREE!)

The best small business email marketing solution

Feb 10, 2017
4/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

Lead scoring!!!

Mar 30, 2018
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I had been looking for a tool that does some simplistic lead-scoring and segmentation without spending a small fortune. Hubspot was WAY too expensive and other platforms only covered parts of the equation. It's been so easy to get up and running. I can segment any way I wish and run separate campaigns with easy. Lead scoring by far is the most interesting and valuable tool so long as you're getting the right data. You've got to play with it for it to work but it really helps you understand, manage, and engage with potential customers.

Cons: I think the price point is pretty good but it doesn't make it easy to export the customers and data to a different platform to avoid paying a small fortune by inadvertently growing too quickly.

Capterra loader

Great Value Email Marketing Software

Jul 23, 2019
5/5
Overall

5 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I like that you can import email sequences from other people so my friend was able to share his with me which saved a lot of time setting things up.

Cons: I would say it is more suited for an experienced user rather than a complete beginner to email marketing.

Intuitive and seamless

Nov 21, 2018
5/5
Overall

4 / 5
Ease of Use

5 / 5
Features & Functionality

5 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how intuitive the setup is- I was an email marketing software newbie and MailChimp drove me batty, so when ActiveCampaign was recommended, I was wary. It has exceeded my expectations and has been a great experience! Even when I can't read the directions correctly and set something up incorrectly, the customer service team is quick to help, and even send a video of what to do in my account so I can just follow the steps.

Cons: I would like extended customer service hours- I do my email marketing at the end of the day and there often isn't a live tech to chat to after 7 pm EST.

Overall: ActiveCampaign makes my email marketing simpler and as easy as it can be. The dashboard lets me see analytics in one spot and the customer service is very helpful.

Great marketing automation and email software for startups and SMBs

Aug 11, 2018
5/5
Overall

4 / 5
Ease of Use

4 / 5
Features & Functionality

4 / 5
Customer Support

5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best options for startups and smbs when looking for marketing automation and email software. It's much cheaper than the bigger guys (marketo, hubspot) but has similar features. Definitely worth considering if you're on a budget but want advanced automation.

Cons: The HTML builder is a little buggy sometimes, and their support isn't super fast. But overall I'm happy with the product.