Who Uses This Software?

Over 100,000 small & medium businesses have benefited from using ActiveCampaign.


Average Ratings

186 Reviews
  • 4 / 5
    Overall
  • 4 / 5
    Ease of Use
  • 4 / 5
    Customer Service

Product Details

  • Starting Price
    $49.00/one-time
    See pricing details
  • Free Trial
  • Deployment
    Cloud, SaaS, Web
  • Training
    Documentation
    Webinars
    Live Online
    In Person
  • Support
    Online
    Business Hours

Vendor Details

  • ActiveCampaign
  • www.activecampaign.com
  • Founded 2003
  • United States

About ActiveCampaign

ActiveCampaign combines the power of email marketing, marketing automation, and sales/CRM automation. You'll be able to create powerful automated marketing and sales processes that adapt to create happier, more loyal customers. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers. Automate your marketing using personal and behavioral data about your contacts. Close deals faster with our refreshing new take on customer relations.


ActiveCampaign Features

  • Calendar/Reminder System
  • Document Storage
  • Email Marketing
  • Internal Chat Integration
  • Lead Scoring
  • Marketing Automation Integration
  • Mobile Access
  • Quotes/Proposals
  • Segmentation
  • Social Media Integration
  • Task Management
  • Territory Management
  • A/B Testing
  • Auto-Responders
  • CAN SPAM Compliance
  • Customer Surveys
  • Drip Campaigns
  • Dynamic Content
  • Event Triggered Email
  • Image Library
  • Landing Pages/Web Forms
  • Mailing List Management
  • Mobile Optimized Emails
  • Reporting/Analytics
  • Subscribe/Unsubscribe
  • Template Management
  • WYSIWYG Email Editor
  • A/B Testing
  • Channel Management
  • Customizable CTAs
  • Dynamic Content
  • Landing Pages/Web Forms
  • Lead Nurturing
  • Lead Scoring
  • Sales Intelligence
  • Search Marketing
  • Segmentation
  • Social Marketing
  • Website Visitor Tracking

ActiveCampaign Reviews Recently Reviewed!


Strong Automation System & Ecomm DataLayer, Weak Support and Long Standing Bugs

Sep 04, 2017
1/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Pros: Activecampaign sets the bar for building automations, with great sorting and filtering features including customer records, tags, lists, conditional rules/routing, e-commerce data such as purchases, crm pipelines and even a custom event layer. We have created very complex integrations for dozens of businesses ranging from E-Commerce stores, to Gyms to local businesses. It's really simple to learn and use, and powerful enough to tackle even the most complex business processes. This includes in-store purchases on a POS to sending out emails or automation's based on purchases or LTV. It also supports multiple E-Commerce platforms natively, but be aware those features are nearly 4x the price to unlock after the trial.

Cons: After months of issues that resulted in one of our clients losing an excess of $40,000 in revenue, we can no longer recommend activecampaign. Poor support was to blame for this issue, with it being impossible to get someone on a call even though we pay 6 figures a year for service. Activecampaign is growing really really fast. Because of this, They have pretty terrible support and there are also long-standing bugs that they seem to have no intention to fix. For instance, the system is supposed to generate previews for each automation's email steps and in various other places, but instance shows a broken image. We have inquired about this to the support to be told they are aware it's been broken for over a year and have no ETA or intention on repairing it. We have this problem on all our client's accounts(dozens), and it's a serious issue with UI/UX but they don't seem to care. There are also some major logic issues, such as if you filter an automation to show anyone with 0 purchases, it doesn't work. We also inquired about this but got another non-response... So basically, where it works, it works well but there are a few major issues and they don't seem intent on repairing them, even though they are steady releasing more features to add to their pricing tiers. Overall, it's hard to find another system that provides the ease of use, features, and value of activecampaign but the support and existing bugs are a nasty/necessary compromise.

Powerful marketing automation tools, CRM, and the power to understand your audience.

Dec 05, 2016
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Marketing automation tools and templates
Deliverability excellent in our experience
CRM was enough for our needs, helping coordinate 5 staff.
Can use in Gmail, which helped our non-Tech sales people.
Reporting that helps quantify engagement and ROI

Cons: CRM was not the strongest, yet enough for our needs
Marketing automation services generally are separate from emails you send to larger lists in my approach. Would like an option for sending mail outside the automation to lists, but that may simply be different skill sets (haven't found a solution we like).

Overall: Setting Activecampaign for a client with a limited budget and limited technical skills, we were able to set up and automate many of the lead funnels for this B2B SAAS company. The tools are comparable to what you'll pay 10X for, and one of the features I love about Activecampaign are their Marketing Automation Workflows - allowing you to setup, segment, and activate the inactive.

By using this tool, we achieved 25% open rates in the HR industry where 10% is often average; by integrating the online tools with our inbound marketing Team - both phone and online support - we were able to increase sales Demos 10X over the previous 6 months because Activecampaign helped us motivate the inactive, as well as those who take action.

One of the tools I recommend most to clients is Activecampaign because it's performance marketing at a reasonable price.

Recommendations to other buyers: Learn this tool; it can literally set up a small business on autopilot for initial inquiries, helping you figure out what's working and what's not. Lead scoring tools are rarely used, but should be regardless; you'll know more about your audience using Activecampaign - their tracking of visits to the site helped us improve funnels and spot weaknesses quickly, and adapt.

The Best Kept Secret in Marketing Automation

Jun 06, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best kept secrets in the marketing world. The automation builder is both easy-to-use AND powerful. You can trigger actions and segment by almost any criteria you can imagine. In a lot of ways, the automation builder rivals the (what I consider) best-in-class solutions such as Marketo. The email builder is intuitive and the template library comes with a lot of good looking emails to start from. Zero HTML/CSS needed. The built-in SMS messaging is really cool and somewhat unique in the industry. Building an automation consisting of emails and SMS messages is drag and drop, with no integrations needed. While it's limited (as of today) the CRM is really intuitive and clean. If they continue to add functionality in this area they may have something incredible in a couple years. Importing contacts is simple and goes far beyond the typical CSV file. Google contacts, Google Sheets, other email providers. no problem. Possibly the best import tools I've seen in this industry.

Cons: The most obvious one is the lack of a landing page builder. Having landing pages in the tool would be ideal, but solutions such as LeadPages can be easily integrated. Having to pay for email compatibility testing (for different devices) is a bit annoying, feels like you're being "nickel and dimed." The reporting leaves a lot to be desired. I'm really hoping they invest in this area (much more important than having built-in landing pages in my view), as it would really elevate the solution and make it an easy choice vs the Infusionsofts of the world.

Poor product and customer support

May 20, 2017
1/5
Overall
2 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
3 / 5
Value for Money

Pros: Maybe the best set of features out there - CRM + Email Marketing + Marketing Automation. Unfortunately these features don't really work...

Cons: I haven't seen a software with more bugs - and they never get fixed. A few days ago my campaign was sent to people whom I specifically excluded. So we had to deal with angry customers. At the same time we haven't got any response from the customer support for 5 days. Whenever you have a serious problem they stop answering for days.

We have been customers for almost 3 years but I am really disappointed and looking for an alternative.

Vendor Response

by ActiveCampaign on May 30, 2017

Hi Ovanes, This is Jessie, ActiveCampaign's Community Manager here. I'm so sorry to hear about your experience. We're constantly working to update and improve the platform, and your feedback is incredibly important to us. I see you've been chatting with the support team on your particular issue via social media and your support ticket. If you feel you still have some outstanding concerns you'd like addressed, please email me and I'll see if I can find any additional info for you! jdeschane@activecampaign.com Thank you, Jessie

Powerful automation system collaborating e-mail marketing and customer relationship management

Jul 08, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: If you select trigger, you can send emails to the targeted customers. The application is easy to use and is an affordable solution when compared to other similar applications. Presence of additional features like sort and organize and provision of filters by analyzing customer records based on their purchase lists and event engagements. Integrations to meet all business types. Integrates with Google applications like spreadsheets, docs etc. Sales pipeline component and the campaign automation features are the best for active campaigns. Templates available and you can create your own templates, with which you can work to personalize emails and add-on graphics. Assigning tags to each customer based on their interactions is another unique feature.

Cons: Attachment of an image to the email message is time-consuming. Real-time custom recording of events is absent. Manipulation of data and exporting feature is also absent. An outdated application program interface. It is an affordable solution but lacks a lot of features that similar automation systems have.

A really slick product with a few performance issues that keep it under 5 stars

Jun 27, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign's feature set is really hard to beat (I know, because we had some performance hiccups that had me researching alternatives); the automation tool is unequaled by any competitors, and ties in very neatly with their sales pipeline component.

Cons: My only real complaint is that the server infrastructure their product sits on appears to be a little underpowered; at times the system is unusable due to slow loading pages. We have had some hiccups with the software where it was absolutely not working correctly, but support was able to provide a workaround eventually until the issue was resolved. Those issues did cause some major disruption to a large campaign. Additionally, their SMS solution can only send 1 message per second, which is fine, but that limitation wasn't noted anywhere, so we made the mistake of broadcasting to a large list, and the final messages weren't delivered for over a week.

Capterra-loader

Powerful Email Marketing with Automation

Feb 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: ActiveCampaign is incredible email marketing software that allows you to build powerful automations and logic into any campaign. You can assign tags based on behaviors in emails, on your website or when filling out forms. It also provides many integrations.

Cons: The email builder is nice, but it fails at providing a way to create simple letter-style emails with multiple images inserted inside the text (ie text flowing around left or right aligned images). To insert an image in an email, you need to add a text-block, then an image-block, and then another text-block. It doesn't work like a typical WYSISYG HTML editor like WordPress.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Jesus, Thank you so much for leaving us a review! We're happy to hear you're enjoying the platform. We appreciate any and all feedback. If you'd like, we'd encourage you to add your ideas for the email builder to our internal page for the team to see (ideas.activecampaign.com) Thank you again from your friends at ActiveCampaign!

Very powerful email marketing platform which can automate your business

Jan 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: My favorite feature is Automations. When you have a subscriber in your list, you can track everyone on your website and send them a particular message on any event you can imagine. Also you can fully customize your confirmation email for double opt-in, which is impossible for other email platforms like Mailchimp where you can change particular lines of text only. I also love that the support is available through the chat so you can ask any questions.

Cons: I wish it was more comfortable to view reports on your split-test campaigns as you can see the final results only, but not which version was winning and which confidence level was achieved. There were also a few issues I had with my automation but their support helped me to resolve it quickly.

Overall: You can automate anything with this smart and reliable email marketing platform.

Vendor Response

by ActiveCampaign on February 01, 2018

Hi Andrey, Thank you so much for leaving us a review! We're so happy to hear you're loving ActiveCampaign and that Support has helped you resolve any issues you've had quickly! We're making improvements to our reporting feature and appreciate the feedback. If there's ever anything you'd like to see, don't hesitate to let our internal team know at ideas.activecampaign.com Thank you again from your friends at ActiveCampaign!

Decent CRM that needs work

Aug 01, 2018
3/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 6.0/10 Not
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Pros: Active Campaign is good for creating email campaigns that include or exclude certain email addresses. The automations are a helpful tool, as are the resend options. The customization options were pretty extensive, and the tag option is key for tagging individuals for specific email campaigns. We like being able to see who has last contacted or replied to an email, and the tracking system for opens, clicks, etc. is useful.

Cons: We use it for B2B, and there's a lot lacking in the functionality for creating companies. For example, there's no copy function that copies an individual contact (helpful for people from the same company), and the system doesn't autofill company address, even when you use the same company name from a drop-down list. The template user interface could be better -- for example, there's a visual editor in the campaign builder, but no visual editor offered when building a template. In my opinion, this makes no sense. We use custom HTML for most of our campaigns, and so not having a good editor for this function is frustrating.

Overall: CRM Database
Tracking email open rates & click rates
Email deployment

ActiveCampaign is user friendly, robust and fit our needs almost perfectly.

Dec 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: The platform is extremely easy to use and quite intuitive. There wasn't a huge learning curve to get it up and running. The campaign automations are what I really like about this tool that set it apart from the other tools we'd tested. Here you're able to customize almost every detail of the drip campaign from the day of the week to the time of day (in the recipient's time zone). This is great when you're working with prospective clients all over the world. Customizing the emails to make them personalized and adding graphics were a breeze. They provide templates for you to work with as well as the option for you to create your own. Being able to have the freedom to be as creative or cookie cutter is always a plus!

Vendor Response

by ActiveCampaign on December 13, 2017

Hi Chelsie, Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing from our users and appreciate feedback so we can continue to grow. Thank you from your friends at ActiveCampaign!

Just in time.

Nov 19, 2015
5/5
Overall
4.5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: Active Campaign continues to improves its product monthly. Their technical support is excellent and they continue to enhance their product while still maintaining a palatable price point. Where else can you get an email marketing software along with a CMS and marketing automation for a much lower price than Marketo? We also love that they've integrated lead scoring, along with site tracking. Who doesn't want to target your hottest leads? We're very impressed with Active Campaign vision to help their customers. Also, their automated sequences helped us cut down time and energy that we were wasting. There is so many ways to customize your marketing and Active Campaign fit the bill for us.

Cons: Just need a better form builder. However, we have been told that this is in the works.

Recommendations to other buyers: When considering a solution for your company, consider who do you want to really target because Active Campaign helps you find those people. For example, we were losing valuable space on our previous email marketing server because we had people taking up spots that never engaged with us. With Active Campaign we are able to assign a lead score and gauge their interests through several metrics.

Amazing, seamless integration of Marketing and CRM

Aug 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Nurturing leads has never been so easy. The way Activecampaign seamlessly bridges together emails, forms, and deal pipelines has empowered me to have so much more visibility into how my emails are performing, who and how people are engaging with them, provide clear and automated opportunities for potential customers to engage further, and then automatically add people straight to different lead pipelines based on their level of readiness. From there I can add custom fields, add any tags or info I need to remember info about people, create tasks to followup (or notes for other team members) and create email automations based on their behaviors.

Cons: The email & form design capabilities are very limited. This system excels in performance and process (and is quite user-friendly) but lacks the level of design I would like.

A decent ESP with lots of configuration options but geared towards sales teams.

Mar 04, 2018
3/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money

Pros: Overall, some good automation triggers and reporting features. Easy to set up broadcast emails, automations, and more. Decent pricing for the features of what normally cost more with an enterprise-level CRM and marketing platform. Good flexibility to configure the platform.

Cons: We switched from ActiveCampaign to Campaign Monitor and noticed our deliverability increased, which had a direct effect on higher open and click rates. The support team for ActiveCampaign, like most ESPs, is basic, unhelpful, and take a LOT of time to respond. Additionally, ActiveCampaign is making their tool more and more like an Infusionsoft or HubSpot CRM platform instead of focusing on email marketing. This means they're starting to fall behind in email specific features, and companies like MailChimp that offer things like unopened resends, better reporting, automatic timed sends, etc.

Vendor Response

by ActiveCampaign on March 05, 2018

Hi David, Thank you for your feedback. We truly appreciate what is and isn't working for our users. If there's any other feedback or idea you'd like to give, you can also add it to our feedback page at ideas.activecampaign.com We're also so sorry to hear you didn't have the best experience with our Support team. We try to respond as soon as we can + have a live chat every Monday - Friday from 8 am - 4 pm CST. Thank you again from your friends at ActiveCampaign.

Great email marketing app with in built split testing and custom tagging capabilities

Apr 05, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Straight out of the gate Active Campaign is an impressive email marketing app, even if you don't take advantage of it's impressive CRM capabilities.

It offers similar record-based database features to other apps 10x the price and allows you to quickly get up and running with an intuitive, drag and drop, campaign builder.

Probably the best feature is the inbuilt split testing functions. Any good marketer will tell you that you're probably only a few split tests away from scoring a home-run campaign but split testing individual emails in a campaign sequence or split testing across different campaign sequences can be near impossible in most apps. Active Campaign makes this easy enough to do that you've no excuse not to be testing all the time.

Cons: At times the UI can feel a little hard to navigate with some of the features seemingly buried in menu options. It's been a while since the interface was refreshed and it feels over due for an update.

Overall: Easy to use and powerful email marketing app.

Vendor Response

by ActiveCampaign on April 06, 2018

Hi AJ, Thank you for leaving a review! We appreciate hearing what is and isn't working from our users and we're so happy to hear that you're enjoying the platform! We're continuing to make updates, so stay tuned! Thanks again from your friends at ActiveCampaign!

A swiss army knife of marketing tools.

Mar 13, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money

Pros: We first got Active Campaign about three years ago. It revolutionalized our way of doing business. We knew it was a simple email marketing tool, but it allowed us to do automation. Think of this, you send an email and then if they click on the button in your email, you can then retarge them on your website. On top of that, we were able to automate certain email flows. The customization was neat where we could automate based on days or even inaction. We heavily utilize their RSS feed function to provide our customers automated emails with curated content from our website. I'm particularly glad that Active Campaign is constantly updated and upgrading their software which as a client brings me piece of mind.

Cons: There are different pricing structures that might not fit everyone's budget needs. Although mailchimp might be considered one of its biggest competitors, Active Campaign provides customers a more robust solution.

Vendor Response

by ActiveCampaign on March 14, 2018

Hi Roy! Thanks so much for leaving us a review. We're so happy to hear you consider us the "Swiss army knife of marketing tools!" We appreciate the feedback. Thanks again from your friends at ActiveCampaign!

I've been using Active Campaign for a year now and I find it a very easy to use system

Jan 11, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I like the ease of setting up an automation for different email campaigns. I've been able to create several optins for my business and easily create an email funnel that gives me accurate and in-depth information about my prospects.

Cons: The more complex automations are hard to figure out. However the customer service is easy to access and they are very helpful and thorough in their solutions.

Vendor Response

by ActiveCampaign on January 12, 2018

Hi there! Thank you for leaving us a review. We're happy to hear that you are enjoying the platform. And you are correct - definitely reach out to our Support or Success team if you ever have questions. They'd even be happy to set up a one-on-one with you to pick their brain. We'd also recommend joining our Facebook Users group, Slack channel or forum to bounce ideas off of other power users! Thank you again for your review! Your friends at ActiveCampaign

This was frustrating to use because they didn't offer any basic tutorial or help section.

Dec 14, 2017
1/5
Overall
1 / 5
Ease of Use
3 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 2.0/10 Not
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Pros: The ability to track and manage email campaigns was very impressive. They had several features that, including time zone sending, insuring that each location received the email at the designated time that several others don't have.

These pro's are based on the features they list, not on actually using them, see cons.

Cons: This is one of the most expensive email marketing programs I have looked into but also the most complicated. They don't offer any basic training or help or tutorial if you are not proficient in this type of software. They did offer one on one training but only if you take their 2nd level program.
If you are new to this type of software and don't have a lot of time to figure things out, this is not the right choice. Very disappointed in the lack of basic instruction and lack of their sales contact being able to offer any guidance.

Overall: Unless you are experienced and proficient on marketing software or have a lot of time to figure it out, this would give little benefit for the money. It is one of the more expensive programs/software and does offer more than most of the others I have tried but useless if they don't offer basic instruction.

Vendor Response

by ActiveCampaign on December 15, 2017

Hi Beth, We're so sorry to hear about your experience with ActiveCampaign. We do provide one-on-ones to new users + you can always request another one for a little inside help. We also provide: - Two weekly Office Hours: www.activecampaign.com/learn/office-hours - Two weekly webinars: www.activecampaign.com/training - Help docs: help.activecampaign.com/hc/en-us We'd also recommend joining our Facebook group or community forum to collaborate with other power users that would love to help new users! FB: www.facebook.com/groups/activecampaign.community Forum: community.activecampaign.com Please let us know if there's anything we can do to help! Your friends at ActiveCampaign

Does all the basics just fine, not ideal if you want to get super advanced

Jan 02, 2018
4/5
Overall
4 / 5
Ease of Use
3 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: - simple and easy to use/set up - contact import is really nice - has a lot of zapier connections/integrations - automation functionality is really nice for simple drip email campaigns - contact search can get pretty granular - support can be helpful, but usually slow - has a lot of options for email sends (one-off, time-based, a/b tests, etc.) - has site tracking and event tracking capability whereas most low-cost automation platforms only do site - lots of if/then conditional triggers for automations so you can get pretty targeted with your emails - really cheap if you're looking for an automation platform that has all the essentials

Cons: - limited API use; their API is bad - custom event recording is pretty hit or miss, isn't in real time and often get a lot of rate limiting/errors - their reporting is pretty garbage... can't manipulate data, export results, or anything - seems to go down more often than it should which really impacts customers - not a lot of out-of-the-box integrations with other big software platforms - you can't send an email within an automation drip on a specific date or time... just date/time intervals - missing some small, but key functionality that most other big automation platforms have

Capterra-loader

Powerful but bad email editor

Jul 29, 2018
4/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: ActiveCampaign has so many integrations, a strong API, a marketplace for everything (including automation) a strong community and so much more. It's a mature platform, that's constantly getting more powerful.

Cons: The email editor is just horrible. It's clunky, it's ugly, it doesn't show all the sequence, even editing an email is a hassle. That's why I left ActiveCampaign. And customer service is reachable only by email. Which slows down the resolution of any issue.

Overall: There isn't a focus on a specific audience, which makes the platform too big & complicated.

Vendor Response

by ActiveCampaign on August 01, 2018

Hi Alfred, Thank you for your review. We're sorry to hear you're no longer with ActiveCampaign. We'd love to hear what about the email builder you didn't like so we can take that feedback to our product team. Please email help@activecampaign.com or add your feedback to our ideas.activecampaign.com page - we would appreciate the feedback! Thank you again from your friends at ActiveCampaign!

Active Campaign is the best!

Jan 26, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: -Email Lists
-Automation system
-Ability to share automations
-Marketplace
-Beautiful design and UI
-Integration with Website Behavior
-CRM and deals system

Cons: -No Ability to update contacts
-Hope they continue improving their CRM and deal making system to keep up with solutions like pipedrive

Overall: We've used Mailchimp, aweber, and constant contact in the past...active campaign far exceeds our expectations. Its huge feature list and high-tech capability help our business succeed. We're still learning new things about it. We've moved all of our clients to the platform through their partner program and we love the value they provide. Their automation section and the ability to make email/text automation based on user behavior through email or on websites is simply awesome. Thank you!

Recommendations to other buyers: Awesome!

LOVE THIS SYSTEM

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I recommend this system to ALL of my clients. For the price, it's incredibly affordable for such a robust marketing system. The people that do not like it tend to be the people that have not used it to its full capability. We're learning new things every day with this system. The customer service is great and usually pretty fast to respond. We bought ours through a reseller who has an amazing training program so you can either learn yourself or give the training to your VA to learn. Every person I've turned on to this system, LOVES it. I would say that people who like IS but maybe cannot afford it - check out this system.

A high class email marketing platform complete with CRM and exceptional automation.

Jun 15, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It treats contacts as ONE, even if they subscribe to multiple lists or offers, unlike many other providers. The automations, with tagging, deals and pipelines are incredible and enable the vendor to manage their database with extremely sophisticated and complex routines - all on autopilot and triggered by the actions of the customer.

You can even trigger actions when your subscribers visit pages on your website and just about any other condition you can think of. The support team are awesome, and the developer respond quickly with new ideas for even more improvements.

Overall: This software enables me to take leads from initial enquiry to paying customer. It helps me manage my team who do the same. It automates most of the process and enables us to track EVERYTHING. What you can track - you can improve. It is quite simply awesome.

The best small business email marketing solution

Feb 10, 2017
4/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use email builder, a ton of automation options and the ability to trigger automations/emails based on users actions on my website.

Cons: I've had a few instances on scheduled emails not going out on time. It's rare and I catch it early, but can be frustrating.

Overall: I've used ActiveCampaign for about a year and a half and love it. It has been an incredible asset to my business and has been the number one tool for increasing my revenue. The ability to trigger automations based on user's interactions on my website is a huge plus for me. I compared about 10 similarly priced options but ActiveCampaign was the best option.

Recommendations to other buyers: I recommend using a third party email capture system like OptIn Monster or SumoMe to make it more effective.

Expensive mistake. Buyer beware - felt ripped off.

Jul 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Was really excited to start using Active Campaign as it easy to use and understand. The potential for this software is huge and i was keen to exploit it.
Contacts, Automation, List and Forms all easy to use and set up.

Cons: Here's the rant!!
I started with a huge contact list with the view of reducing it to about 20% . First (and only) campaign was set off and filtered out non responders, bounce etc with a view to deleting them.
FIRST CON : could not delete unwanted contacts to desired amount and therefore get reduced subscription. Soon after Active Campaign takes monthly fee the contacts are reduced to some RANDOM number.
SECOND CON : The amount of contacts varies each day (even when no additions or deletions are made) so you have no accurate idea of how many contacts you have.
THIRD CON: set up a test campaign using only ONE email address (mine). This is flagged up for a "manual review". It takes TWO WEEKS to review only to be told that I have failed the review as i have no proof of consent for my own personal email address!
FOURTH CON : whilst "under review" your account is BLOCKED and you cannot use it (I'm blocked out for TWO WEEKS!)
FIFTH CON : I quite reasonably ask for a refund. " Your account is not eligible for any refunds per our Terms and Policies" is the curt reply. NO effort in trying to help.

Overall I have been left feeling very disappointed especially with the famous US customer service. .

Would I recommend - Yes but there may be better alertnatives out there
service

Overall: a loss of money

Vendor Response

by ActiveCampaign on July 20, 2018

Hi Dickie, Thank you for leaving us a review here on Capterra. I wasn't able to find your conversations with our Compliance team based on your name on here, so please send us a message if you'd like us to look into your issues further. Thank you from your friends at ActiveCampaign

Lead scoring!!!

Mar 30, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I had been looking for a tool that does some simplistic lead-scoring and segmentation without spending a small fortune. Hubspot was WAY too expensive and other platforms only covered parts of the equation. It's been so easy to get up and running. I can segment any way I wish and run separate campaigns with easy. Lead scoring by far is the most interesting and valuable tool so long as you're getting the right data. You've got to play with it for it to work but it really helps you understand, manage, and engage with potential customers.

Cons: I think the price point is pretty good but it doesn't make it easy to export the customers and data to a different platform to avoid paying a small fortune by inadvertently growing too quickly.

Capterra-loader

Practical software for an automated world.

Aug 06, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: My company uses this software for many different applications. We've developed systems that use the emailing and texting features in Activecampaign to accomplish marketing goals that would otherwise be hard to do manually. The value is fantastic because we get a lot of small scale projects. It's a pretty fair monthly price for the basic plan considering the services you get.

Cons: It's not the easiest software to use compared to others like mailchimp.

Overall: Overall I enjoy my experience with Activecampaign. It allows us to build systems for private clients that is quite profitable.

Great marketing automation and email software for startups and SMBs

Aug 11, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is one of the best options for startups and smbs when looking for marketing automation and email software. It's much cheaper than the bigger guys (marketo, hubspot) but has similar features. Definitely worth considering if you're on a budget but want advanced automation.

Cons: The HTML builder is a little buggy sometimes, and their support isn't super fast. But overall I'm happy with the product.

Active Campaign - Email Marketing & Marketing Automation

Sep 13, 2017
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Comments: Overall activecampaign is a good Email Marketing & Marketing Automation tool with a cheap & competitive price in the market.

Pros: It has: Multiple sending IPs Less restriction of Bounce & Spam Easy to use Cheap and competitive price in the market very good customer support

Cons: It lacks in the features: Email template designer Reports section of Automation It will not track until prospects clicked an email sent through Active Campaign.

Capterra-loader

Seamless integration with website and lead capture.

May 10, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I love the automation capability to send reminders and emails to customers when a trigger is selected. It is customized to fit our needs.

Cons: It does take some time to learn and the tutorials are great. i also subscribe to the podcast to get better insight to how to fully use the software. Plan of investing time to learn it is well worth it.

Overall: Lead capture and automated onboarding processes

Vendor Response

by ActiveCampaign on May 16, 2018

Hi Kristine, Thanks so much for leaving us a review! We're so happy to hear that the platform fits your needs. Also, happy to hear you're loving the podcast - we'll pass that along to Chris Davis! Thanks again from your friends at ActiveCampaign!

My favorite email marketing platform so far

Mar 26, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: I've tried just about every mainstream email marketing service, from MailChimp to MadMimi and MailerLite, to GetResponse, ConvertKit, and Drip -- and ActiveCampaign is always the one that stands out. Why? Great automations visual editor, complex automation logic, segmenting and tagging, Wordpress integration, and superb customer support.

Cons: For a while, the ActiveCampaign user interface was a bit difficult to navigate, but it seems like they are finally making strides to simplify & streamline things of late.

Vendor Response

by ActiveCampaign on March 28, 2018

Hi there, Thanks so much for your review - we're happy to hear you're enjoying the platform. We are continuing to make updates to our interface, so if there's anything you'd love to see in the future, we recommend writing it in to ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

The perfect all in one marketing software - But why i do not use it anymore

Apr 10, 2018
2/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 3.0/10 Not
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Pros: ActiveCampaign has probably the most intuitive and understandable visual automation composer! It is just perfect! The support was friendly and fast but not so helpful.

Cons: The main reason I switch to another software is that my email base constantly growing and their servers become slower. There was a dependency between the number of contacts I had and the speed of the application. I had 23000 contacts and with that number building, an automation with the visual composer was a great experience for my nerves. On every single click, I had to wait for about a minute. The combination of exponentially increasing prices based on the number of contacts pushes me to find an alternative.

So good it's the only tool we recommend for our students

May 15, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: I'm in the internet marketing world and there are tools for everything and some of them are great, most of them are garbage. ActiveCampaign was so good, and so intuitive to use that it has become the one tool when it comes to email and automations that we recommend our students to use. I'm not particularly a great tech person and even I can use AC with ease. I particularly enjoy that for our students, instead of having to re-create all the steps and automation that they can simply download the automation straight to their account.

Cons: After 6 months, I'm still trying to find a con. My team might have a few, but from my experience it is brialliant.

Feature packed for less money

Aug 10, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign does everything that the more expensive marketing automation platforms do. It's very visual in how to set up automations allowing for a very short learning curve.

Cons: I wish that the pricing was based solely on subscribers. You really need the 2nd tier to get the minimum features that someone would want. It's still a great deal though!

Vendor Response

by ActiveCampaign on August 13, 2018

Hi there! Thank you so much for leaving us a review. We appreciate the feedback and we're happy to hear that you're loving the features ActiveCampaign provides! We'd love to hear more from you regarding what you wish you could see with pricing. Would you mind adding it to our feedback page? That way our internal team will be able to see it and other users can upvote the ideas. ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

Useful CMS but design could use some work

Feb 08, 2018
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I like the ability to create different lists of contacts and segment by tag. The tag feature allows you to keep track of large quantities of people with important notes. The customer service is truly phenomenal. The live chat feature is by far the best I've experienced in my time as a marketing professional. The "reports" feature gives you most of the information you need to know in an easy-to-digest format.

Cons: There are some issues with using graphics and compatibility with Outlook, but there are some workarounds to make it manageable. The "reports" feature could be better - I wish there was a capability to export the data for multiple campaigns in spreadsheets for better data analysis.

Overall: staying in communication with different stakeholder groups

Vendor Response

by ActiveCampaign on February 12, 2018

Hi there! Thanks so much for leaving us a review. We appreciate hearing from our users. We're continuing to update our reporting features, but if there's ever anything specific you'd love to see, please let us know (ideas.activecampaign.com) so we can get it on our radar! Thanks again from your friends at ActiveCampaign!

Great starting marketing automation package

Dec 05, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Very easy to use and extremely cost-effective. I was able to not only set up a test campaign in just a few minutes, but also was able to sync it with a sample data set within my CRM.

Cons: Trial is very short (14 days only) which isn't enough time to really give the automation a good run through. Also, while it does work in conjunction with our CRM, the unique ID in Active Campaign seems to be the e-mail address which makes it difficult to build complex profiles. As such, it seems more suited for prospecting campaigns rather than say a life-cycle marketing camapign.

Vendor Response

by ActiveCampaign on December 06, 2017

Hi there! Thank you so much for you found us both easy to use and cost effective. We appreciate the feedback on the trial length, as well! You're always welcome to reach out to our Support team and they'll happily extend your trial for a bit if it's helpful. Thank you again for your review!

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Great for What You Pay

Dec 12, 2017
3/5
Overall
3 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: We looked long and hard for a good CRM and Marketing Automation combo option. ActiveCampaign won the race. We've really liked them over the past year. They give a lot of functionality for the price point offered.

Cons: Their UI can be a bit buggy and their Gmail Chrome extension doesn't always work like it should. I wish they were a little faster at fixing the bugs we find.

Overall: They've been great to work with. Just a little buggy.

Vendor Response

by ActiveCampaign on December 13, 2017

Hi William, Thank you so much for taking the time to write a review and we're so happy to hear you're enjoying the platform. We love hearing what is (and isn't) working well from our users. We're continuing to improve the platform and appreciate all feedback regarding issues or bugginess you may have experienced. If you ever have specific things you'd like to see, please feel free to give us feedback at ideas.activecampaign.com - it'll go straight to our internal team. Thank you from your friends at ActiveCampaign!

Excellent Marketing Automation and Lead Generation

Sep 19, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 10.0/10 Not
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Pros: Easy to use and if you don't find it easy, never fear! Their customer support is amazing, they really go all-out to make sure you're comfortable using their product. Automations are VISUAL - this was a must-have for me, you can literally see the automation workflow and this makes creating automations very easy. Drag and drop email design. I had a miserable experience with another email marketing app that loved HTML and Liquid. I hated that app. I lvoe Active Campaign because I can easily create beautiful emails without literally learning two programming languages. I'm a marketer not I.T!

Capterra-loader

My go to tool for email marketing automation and tagging.

Jul 03, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It helps to segment my list and also for my clients. The segmentation and tagging system is optimal to deliver tailor-made content to my audience and increases conversion and sales.

Cons: None that I can think of for now. Plus I like that fact that it integrates with most marketing tools.

Overall: I already listed all of them

It's good, but not quite there

Dec 08, 2016
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Comments: The marketing automation in Active Campaign is good. You can automate a lot. Once you get used to the logic of the platform. After using OntraPort and InfusionSoft the logic is just different. The way AC labels things because they are still using lists. One thing I found with their campaign builder is that it takes quite a long time to respond. It's not the fastest workflow. While it looks good, there isn't much of an advantage using the diagram layout over a linear programming. At the end, the linear workflow of OntraPort is faster and more responsive.

Pros: The entry point pricing is good for the amount of features you get. It's pretty easy to get in-depth customer and prospect information, including social data. But you have to pay for it.

Cons: The campaign builder is slow in response. The more complex an automation campaign gets the slower the responsiveness. Deliverability isn't the best. Lack of SMTP supports to fulfill emails via SendGrid or Amazon SES which could improve the deliverability a lot.

Recommendations to other buyers: If you are contemplating the highest price point, contact OntraPort about their starter plans.

One of the best Marketing Automation + CRM Combo's

Nov 07, 2016
4/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Ease of use, adaptability, integrations

Cons: Sometimes its a little slow to update

Overall: I've used Active Campaign for a while now and I really like how easy it is to get started with it. It takes away of lot of manual tasks but automated the sales workflow and even the onboarding of our customers.

If you have a sales team which is out trying to close deals and doesnt want to deal with paperwork then the Automations feature of active campaign can do it all for you.

Recommendations to other buyers: Get an expert to set it up otherwise you may not know the full potential of how Active Campaign works

A great software combining CRM and Email

Nov 09, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love that this combines email and our CRM. It's a great way to bring people in and out of funnels on automation.

Cons: I would love to see some updates on the 'Form' section of the software, to help build our lists. It'd be good to see them more visual and user friendly.

Overall: Managing our pipeline + email marketing

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Bhavik, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from our users. If you ever have any feedback or new features you'd like to see, please feel free to send it to our internal team members at ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

Decent Mid-Level Campaign Software

Oct 16, 2017
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
5 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: Activecampaign is a decent and reliable email campaign software, and will effectively meet the needs of mid-level companies. They are not the easiest or prettiest campaign software on the market, but they get the job done.

Cons: It's more difficult to use than other softwares, like Mailchimp, and for our needs was more expensive.

Overall: We sent multiple email campaigns with Activecampaign and while it wasn't our favorite software on the market, it was a top choice. It was efficient and effective and got the mailers out when needed.

Vendor Response

by ActiveCampaign on October 19, 2017

Hi Megan! Thanks so much for leaving your review. We truly appreciate hearing what is and isn't working from our users. I'm sorry to hear you've found ActiveCampaign a bit difficult to work with. I would recommend sitting in our our Office Hours with Chris Davis on Tuesdays and Fridays (https://www.activecampaign.com/training/) and our Education part of the website is very robust (https://www.activecampaign.com/learn/). And always feel free to reach out to our Support team with any issues you're having and we'll be happy to help! Thank you again for the feedback! Your friends at ActiveCampaign

Get it for the marketing automation. There are better email services.

Apr 12, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I've always seen Hubspot and Marketo as platforms that do everything - and cost more than I can spend. After finally spending time with them, yeah, they're cool, and I believe packaged platforms will increase as time goes on, but for now nothing compares to using ActiveCampaign for automation and a solid custom stack. And I'd call ActiveCampaign the core.

Cons: The forms aren't great compared to Gravity, but duh. The email builder is pretty weak - who cares? The CRM is alright, but I'd link it to another. The automation and other services are brutally efficient.

My better choice of email marketing software

Dec 09, 2016
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: great set of feature and automation starting events

Cons: with the greater number of functionalities, the complexity grows too

Overall: Have switched to Active Campaign from Mailchimp by the time we had 1800 email accounts. I liked the big variety of automation events and the newly developed very simple sales CRM module which is appropriate for small business. I still like the interface style of Mailchimp more, but with Active Campaign for the same money I get more features and functionalities, and in the top pricing plan, there are even more features I am not familiar with today... Which I like most is the top customer service I get from Active Campaign via Skype, phone, live chat or email. Somehow they really make me feel supported by them.

Recommendations to other buyers: advancing the reporting section

Awesome CRM and marketing automation tool for those who want to create and manage market strategies

Jan 11, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: It's a software that allows you to design, track and meassure your marketing goals, using a lot of tools for every specific activity you want to cover and take care on.

Cons: It could be a little bit difficult for those who doesn't know nothing about marketing automation and crm software, but they have an incredibly detailed documentation that gives you the opportunity to learn everything about the software

Overall: This software gives us everyday the opportunity to fastly make marketing decisions and plan some marketing campaing, for user research, get market data, and also we can learn a lot from the data that is beautifully displayed in a huge dashboard with nice reports.

Vendor Response

by ActiveCampaign on January 12, 2018

Hi there! Thank you for leaving us a review and we're happy to hear that you're enjoying the platform. Definitely reach out to our Support and Success teams if you'd ever like to set up a one-on-one to go more in-depth into things if you're confused. And our Facebook group, Slack and forum are all helpful places to reach out to other power users! Thank you again! Your friends at ActiveCampaign

Hard company to work with

Dec 08, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Comments: The tech support is the worst, i try calling for 3 month no one pick up the phone it sims to me like they see the caller ID on the phone and they don't pick up the phone, had problems sending out email and setting up the picture, I sent them a nasty email and they told me we cant give you any support because you only pay some amount a month i was not told that, i only had 50 contacts and only sent out a email 3 to 4 time a year, well we went with Constant Contact they did me a favor what a difference the nicest people you can deal with. there program is a lat friendly to work with and someone picks up the phone within a few. I highly recommend Constant Contact.

Cons: The tech support is the worst and there platform not friendly to work with. not a good company we don't like the tech support.

Incredible automation & features, low market prices

Jan 30, 2015
5/5
Overall

Comments: The features rival those of high end automation suites (which cost in the $1,000's), with tracking and tons of automation options, at an extremely competitive price. It seems like they pretty much copied MailChimp's pricing (which is low), and undercut it by $5-10. The only con is the documentation isn't always so clear for every feature, and they're constantly updating (which is good), so the documentation is sometimes outdated. That said, they have chat support that I've been able to get a hold of within 5 mins all three times I contacted them who are extremely knowledgeable and helpful.

Pros: Price lower than mailchimp Features better than most (all?) marketing & automation suites Good UI White labeling (if you're into that) Excellent support The list goes on and on...

Cons: Documentation doesn't keep up with development (not comprehensive) Lists are confusing; why do you need lists when you have tags? Apparently you need separate lists if you want different confirmation pages.

Vendor Response

by ActiveCampaign on January 31, 2015

Thanks for the kind comments! We have plenty of updates coming out in the near future for email, automation, and our CRM. Lists are definitely more of a legacy item and tags are quickly growing to eventually replace them in most aspects. Things like the confirmation pages/forms/etc.. will all be updated to support that type of thinking in the future.

Easy and Reliable

Oct 03, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: With Active Campaign, you can manage your contact databases very easily, send out email campaigns and set up automations, all in one place. It took me a bit to learn how to work with it but their knowledge base resources cover everything and once you get familiar with the system, it's easy. I've contacted their support many times when I needed help or advice and they were awesome every time.

Cons: The system is quite pricey when you have a larger database and it would really be awesome if the prices could go down.

Capterra-loader

Love the intergration

Feb 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money

Pros: Active campaign just works well. They have it fine tuned to work well and intergrate with many apps , this make life easy

Cons: could use better team support for multiple users, also maybe intergration with paypal instead of stripe would be nice

Vendor Response

by ActiveCampaign on February 21, 2018

Hi Mike, Thanks so much for leaving us a review! We appreciate any and all feedback from our users. Happy to hear that the platform is making your life easier! If there's anything you'd like us to improve on, please don't hesitate to add it here (ideas.activecampaign.com) for our internal team! Thank you again from your friends at ActiveCampaign!

ActiveCampaign

Jun 21, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: This system offers everything a marketer needs in one login. I love the reports and tracking that can be set up for each campaign and also love the CRM system for tracking leads. It is so simple to set up an advisor with a user to be able to view and track their leads through custom follow up systems and pipelines

Cons: The pricing scale is easily scale able for mainly small businesses. Although I needed to exceed their pricing chart, they made a great deal with me since I needed over 200,000 contacts space.

Moving from Mailchimp to Activecampaign has been great for my business!

Jun 13, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: I really like the ability there is in segmenting and tagging the various leads which go through my funnel and the software makes for a great user experience.

Cons: I find it quite hard to get in touch with the customer service at AC.
For the odd occasion when I need to get in touch, it seems like quite a delayed process to get a response.

Vendor Response

by ActiveCampaign on June 15, 2018

Hi Naomi, Thanks so much for leaving us a review. We're happy to hear that ActiveCampaign has been great for your business! So sorry to hear about your experience with our customer support. We try to get back to our customers as soon as possible, but we're continuing to grow the team. Have you ever joined our live chat? It's available Monday-Friday from 8:30-4 CST. Thanks again from your friends at ActiveCampaign!

Capterra-loader

The best value in marketing automation

Feb 07, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: This is a really full featured marketing automation platform at a great price. The visual builder is really handy and fun to show clients

Cons: The email tempale designer can sometimes have issues and is not as easy to use as a mailchimp designer.

Vendor Response

by ActiveCampaign on February 12, 2018

Hi Alex, Thanks so much for leaving us a review! We appreciate hearing what is and isn't working for our users. We appreciate the feedback on our email template designer. If there's anything specific you'd like to see, leave us a comment on ideas.activecampaign.com so our internal team will see it. Thanks again from your friends at ActiveCampaign!

Amazing automation software

Mar 06, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: It's a really good software for automations, campaings and organizing all your email marketing. Without any doubt a really good software for a super reasonable price.

Cons: Before, last interface was a little bit unorganized but the new one released last month made that not to be a problem anymore.

Overall: Saving time

Vendor Response

by ActiveCampaign on March 07, 2018

Hi Xavi, Thanks so much for leaving us such a flowing review! We appreciate the support. Also happy to hear you're liking our new navigation. Thanks again from your friends at ActiveCampaign!

Clunky product, good if you need a basic automation system

Jun 06, 2018
3/5
Overall
2 / 5
Ease of Use
2 / 5
Features & Functionality
2 / 5
Customer Support
2 / 5
Value for Money

Pros: - Much easier on the wallet than bigger players in the market like Hubspot and Act On
- Automation set-up is straightforward

Cons: - Email design and templates are very basic
- Everything centres around automations
- Be warned - although they have migration support it was very poor and needs to be closely managed as there were a lot of mistakes in ours.
- Form templates are very basic, you need CSS knowledge if you want to create something more engaging

Vendor Response

by ActiveCampaign on June 08, 2018

Hi Adela, Thank you for leaving us a review. We're sorry to hear you haven't had the best experience. Please reach out to us if there's anything we can help with: www.activecampaign.com/contact Also, we're constantly making updates to the platform, so if there's anything specific you'd like to see (ex: email design changes) we'd recommend adding them to our feedback page so that our internal team will see them! ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

The best automation triggers out there.

Oct 12, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation triggers are very comprehensive and allow for lots of customization. The drag and drop templates are good too.

Cons: The reports should be able to give more "slicing and dicing" by time frame chosen by user. I would like to know more about whether emails are going to spam boxes also.

The Best Marketing Automation Tool

Feb 28, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I use Active Campaign for a short time now but I can say is the best marketing automation and campaign tool out there. Its easy to use and intuitive, it didn't take long to get familiar with the setup. Once the process is setup the campaigns are on auto-pilot. The support was fast and high quality.

Cons: The templates should be easier to customize. Otherwise I do not much to complain about Active Campaign.

Overall: Increased response on email campaigns.

Vendor Response

by ActiveCampaign on March 01, 2018

Hi Ashley, Thanks so much for leaving us a review! We're so happy to hear that you're loving the platform. We'll make sure to show your feedback to our internal Support team. Also, thank you on your feedback regarding templates. We're constantly making updates to the platform, so if there's something specific you'd like to see, please send the ideas our way! (ideas.activecampaign.com) Thanks again from your friends at ActiveCampaign!

Like it more every day!

Apr 28, 2018
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: We have been using active campaign for awhile now but I have only just started exploring the email marketing and I love the templates and functionality

Cons: I've found it to be a big learning curve due to all the features but I've loved all of them once I've learned. No complaints.

Automated sending email marketing campaigns

Jun 14, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
2 / 5
Customer Support
Likelihood to Recommend: 6.0/10 Not
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Pros: Active Campaign is a very beneficial tool if you want to automate your markenting campaigns. It offers the advantage of creating automation rules at your convenience and includes predesigned templates so you do not have to worry much about the design of the message. It has a long list of features and customers have a help portal where they can learn to perform different functions. You can hire plans according to the number of contacts you have in your lists, so you can progressively increase the list of contacts as you reach the marketing objectives. I would recommend it, but if you are a beginner in this topic you will have to read and learn how to use the platform.

Cons: If you have a problem and request help from the support team, it takes a while to get an answer. Therefore, if you present a problem during the launch of a campaign, your work will be interrupted. It is advisable that you carefully read the use policies before hiring the services since your campaigns will be suspended without prior notice if the Active Campaign team detects that you have violated its rules.

Capterra-loader

Best marketing automation software out there

May 24, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Segmentation is quite powerful. A/B subject split tests, great abandoned cart email follow up feature.

Cons: Improvement in email newsletter editor. Sometimes minor block/element changes are not reflected in the emails.

Overall: Tagging, abandoned carts, CRM

Vendor Response

by ActiveCampaign on May 30, 2018

Hi Rajeev, Thanks so much for leaving us a review! We appreciate hearing what our users our loving. We'd recommend adding new features you'd like to see to ideas.activecampaign.com - they'll go straight to our internal team! Thanks again from your friends at ActiveCampaign!

The Best Email Software at a Very Competitive Price. And Customer Service is Incredible!

Sep 04, 2015
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support

Comments: ActiveCampaign is by far your best choice when it comes to email marketing.

The software is just super-powerful. You can do so many things...such as segment people who visit certain pages or do certain actions and send specific emails to them, send emails based on a contact engagement, send specific upsells or related product to clients...and so on. You are only limited by your imagination.

Did I mention you get all of these with a ridiculous price? At a fraction of the cost of other marketing automation tools you can make it yours. Unlike the other softwares out there, you WON'T pay 200$+ per month...you can start with just 9$ per month and then upgrade as you scale your business.

At the beginning it may feels overwhelming because of the freedom and the power you have, but after a few days you get used to the software and it becomes simple to work with. It's quite intuitive so you can learn to use it by yourself, but in case you need help there is a good library of tutorials.

And last but not least, you'll love customer service. They are kind and will give their best to help you. They also care about your feedback. And you have the idea of being in a supportive community that will help you and your business grow.

LOVE THIS!

Aug 01, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Love the visual layout. Easy to drop/drag icons in the campaign flows. Using Zapier makes it super easy to get customers updated quickly/effortlessly and transferred into a new campaign based on actions completed.

Cons: I need to learn how to use the automation features better. Also, I wish it were easier to view/update already written e-mails contained within a campaign.

Overall: Easy to automatically send e-mails to customers and prospects!

Capterra-loader

Love the extra features that they provide when trying to do just more than send emails.

Jan 31, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The flow of what you want to do is completely visual. Add in the tagging feature and you have a complete automated system that nurtures your clients from entry to sale. It goes beyond what most platforms out there do and doesn't cost you an arm and a leg to get started!

Cons: It's not a for fledged CRM like InfusionSoft but it's not a crazy amount of money either so I can't complain to much.

Overall: Time! Setup it up once (and pretty quickly too) and forget about it. Nothing better than that!!

Vendor Response

by ActiveCampaign on February 01, 2018

Hi Jason! Thanks so much for leaving us a review. We love hearing what is and isn't working for our users. If there's ever anything you'd like to see added to our platform, please don't hesitate to send feedback to our internal team members here: ideas.activecampaign.com Thank you again from your friends at ActiveCampaign!

Capterra-loader

A great system for managing email and designing intelligent campaigns

Nov 08, 2017
5/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I absolutely love how you are able to test out the campaigns that you create within the software so you can see exactly what the end user will receive at each step as they go through email sequences.

Cons: I honestly can't think of any at the moment - this is a very solid software package. I have encountered one confirmed bug to date in calculating lifetime values for contacts, but once confirmed the team at AC fixed it and everything is good to go now.

Overall: In a nutshell it lets us easily manage our contacts and keep track of the deal flow as people move through different stages of the sales pipeline.

Vendor Response

by ActiveCampaign on November 10, 2017

Hi Mitch, Thank you so much for taking the time to review ActiveCampaign! We're so happy to hear you're loving the platform and appreciate hearing from you. Thanks again from your friends at ActiveCampaign!

Good Combo CRM/MAP But Has Faults

Apr 19, 2018
3/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 4.0/10 Not
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Pros: It is a all in one solution with a fairly easy to use interface. Love the kanban style deal tracking. It is also relatively easy to create nurture campaigns.

Cons: The CRM and it's Chrome extension seems to drop a lot of communications. Moreover it all tracks communication with one person in the deal when many are involved in the purchase decision. Need better tracking.

After reviewing over a dozen ESPs, we determined that ActiveCampaign was the best solution for us

Jul 20, 2018
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: ActiveCampaign has a nice UX and provides an easy way to search through and segment audiences. The customer support staff is very attentive and responds to questions and requests fairly quickly.

Cons: The software can be slow when handling larger lists. One minor thing that I really don't like is the simple ability to undo (ctrl +z) when crafting emails.

Powerful email marketing automation tool

Mar 24, 2018
4/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money

Pros: Makes it drop dead simple to create automatons for your emails. I mean, my 10 year old brother can do it.

Also, the ability to pass in dynamic fields and conditions into email is gold.

Cons: Not being able to specify our own custom SMTP server was nearly a deal breaker for the team. With Activecampaign, you're stuck using theirs. Also, you can't cc/bcc your crm from automated emails.

Vendor Response

by ActiveCampaign on March 28, 2018

Hi there, Thank you for leaving us a review. We're happy to hear you're enjoying the platform and find it incredibly easy to use. Also, thank you for the feedback - we appreciate know what is and isn't working for our users. We always recommend adding new ideas and features to this page for our internal team: ideas.activecampaign.com Thanks again from your friends at ActiveCampaign!

Awesome, product and easy to use!!!

Jul 18, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I can't say enough about ActiveCampaign. It is by far the best CRM fo the price. Salesforce is pretty costly but ActiveCampign does all I need it to do and more.

Overall: Cost and ease of use.

Capterra-loader

The most affordable marketing automation solution

Jun 20, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Activecampaign allows you to create marketing automations based on conditions such as user behavior.
The software is very affordable for starters yet still powerful enough to use.

Cons: Sometimes the loading time of the application is pretty slow. The UI should be more fluid.
The form builder is too basic to use.

Overall: Active campaign has helped me manage my email list and Marketing automations.

Amazing product, great price, above and beyond support

Jun 13, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: I love how many features it has and how it helps with all aspects of our marketing funnel. The customer service and support is excellent, my questions are always answered right away!

Cons: It takes some time to dig into and find the reports. Sometimes I find bugs in the reports and they have issued tickets to fix them. Other than that, none.

When you're ready for automation...

May 31, 2016
5/5
Overall
4 / 5
Ease of Use
5 / 5
Customer Support
5 / 5
Value for Money

Comments: IMO the ultimate "app" for online marketing is/was/and will remain email. Today we have many choices at all price points to help us with email marketing, but Active Campaign stands alone for all that it offers. Value for money - check. Smart systems - check. Community involvement - check. For years I used a competitors product and when I was ready to change, compared pretty much all the systems; this one (Active Campaign) is the leader for a small business leader like me.

Pros: The automations and tagging process makes it easy to segment your email lists -- doing so always increases your sales.

Cons: There is a bit of a learning curve - but their support is there to help you through it.

Inexpensive Solution for a small business or start up

Dec 05, 2017
5/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
2 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: I love the price and it is pretty easy to get started with your first email campaign. Great for someone looking to email the customer sooner rather than later with limited time and money.

Cons: It is not a fully functioning CRM. It is great to email customers but lacks a lot of opportunity or deal features. There is also no revenue tracking making ROI impossible

Vendor Response

by ActiveCampaign on December 06, 2017

Hi Andrew, Thank you so much for taking the time to write us a review and we're so happy to hear you enjoy using the platform. We love hearing from our users. We're continuing to improve our CRM functionality, but if there are ever specific things you'd like to see, please feel free to write in your ideas on ideas.activecampaign.com - it'll go straight to our internal team. Thank you again from your friends at ActiveCampaign!

Great for hands-on sales-oriented marketing campaigns

Jun 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign is extremely affordable for the amount of functionality it offers. I've evaluated lots of MAS solutions, and ActiveCampaign is one of the best I've seen for budget-conscious teams that want to have a sales backbone to the their marketing. The software is mostly focused around building your customer CRM and engaging those customers with various touchpoints throughout the lifecycle. Since the CRM is built in (starting on their Plus plan), you won't need to worry about integrating your primary systems. Even on their most expensive plan, ActiveCampaign is very reasonably priced.

Cons: While ActiveCampaign will fit many business models, I wouldn't suggest it if you're looking for a fully integrated marketing automation suite. There are some limitations to its scope, so just be aware of that in your evaluation.

Best overall bang for your buck in the email marketing category

Mar 30, 2018
4/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
3 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: Extremely feature-rich. Just about anything that can be done with email software you can do with AC, and it has advanced reporting features as well. Great visual campaign builder.

Cons: UI is slow, buggy, and unintuitive. You might have to do a good bit of research before figuring out how to do even basic tasks. This is contrasted with something like ConvertKit, which is about as idiot proof as it gets.

Overall: It's a great all-in-one email marketing solution, with the potential to use it as a fully integrated CRM as well.

Vendor Response

by ActiveCampaign on April 03, 2018

Hi there, Thanks for leaving us a review! Happy to hear you're enjoying the platform. We appreciate the feedback and if you're ever having any issues, please reach out to Support right away so we can fix it for you! Thanks again from your friends at ActiveCampaign!

ActiveCampaign has Autonated our follow-up

May 04, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automated follow up to clients, Easy to use, allows us to automatically communicate with clients via text message or email

Cons: Not quite the only CRM you need - we pair with pipedrive. I would love if this had further CRM functionality, that would allow it to be an all-in-one application for our company

LOVE LOVE LOVE this product!!!

May 01, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: - Pro #1 "Easy to navigate and very user-friendly experience including tutorials and user-boarding that will help you get your campaigns up in no time!" - Pro #2 "Fantastic library of open 3rd party API's that make automating and delegating to our virtual team that much easier and more efficient."

Cons: - Con #1 "Would love to see you guys integrate with Google Fonts so that we can fully match branding with our team and that of our clients." - Con #2 "Would also like to see you guys do some more training and teaching around user segmentation so that new users are able to easily put together full opt-in to lead magnet nuture campaigns."

Capterra-loader

ActiveCampaign is the best Direct Response Marketing Tool

Jun 14, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: I have used ActiveCampaign for a few years with different companies. It is seamless to create email workflows and engage with customers.

Cons: The pricing jumps quite a bit when you factor in the CRM portion of the software. As a startup, I feel like I'm missing out on some of these features, but can compensate with other apps.

Vendor Response

by ActiveCampaign on June 18, 2018

Hi Griffin, Thank you so much for leaving us a review! So happy to hear you're enjoying the platform and we appreciate your feedback on pricing. Thanks again from your friends at ActiveCampaign!

Great e-mail marketing solution!

Mar 27, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Active Campaign is a wonderful e-mail marketing tool. The user interface is very user friendly, and there are hundreds of templates to make getting started easy. They offer many different pricing program plans to suit your needs. We love all of the different reports you can generate as well as a great click map..

Cons: Active Campaign just has a one-off email at a specified time that is blasted to all contacts. If your list is very large, you may have issues with spam filters due to the large amount sent at the same time. It would be more beneficial to be able to send out e-mail blasts in batches.

Vendor Response

by ActiveCampaign on March 29, 2018

Hi Marcy, Thanks so much for leaving us a review! We're happy to hear you're loving ActiveCampaign. We'd recommend setting up a one-on-one to talk through any questions you have or to see if our specialists can help you with the problems you're having. It's a completely free service! https://www.activecampaign.com/support/1on1/ Thanks again from your friends at ActiveCampaign!

Pretty good and reliable software for client management.

Jun 26, 2018
3/5
Overall
3 / 5
Ease of Use
2 / 5
Features & Functionality
3 / 5
Customer Support
3 / 5
Value for Money
Likelihood to Recommend: 5.0/10 Not
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Pros: Easy to navigate, integrates with a lot of apps, sets automations via email to your entire client base.

Cons: The interface is just off for me. They recently changed it and It's not ideal in my preference. Nothing terrible but It could be me.

Vendor Response

by ActiveCampaign on June 29, 2018

Hi Kaylyn, Thanks so much for leaving us a review1 We're happy you find the platform easy to navigate, but we're sorry to hear the new interface isn't your cup of tea. If you have anything specific you'd love to see different with the interface, please leave us a note here at ideas.activecampaign.com so our team can take a look! Thanks again from your friends at ActiveCampaign!

Beware!

Aug 06, 2018
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: Never used it! I installed the 14 day trial and canceled after 2 days.

Cons: Beware! I installed it on Shopify and canceled it 2 days later because it didn't seem worth it. They kept charging my credit card for another 9 months! What happened to the 14 day free trial? Then explained that I had to contact them directly to cancel my account! WHAT?!?! They are no longer represented on Shopify app store! They only refunded 3 months because American Express made them.

Overall: Active Campaign could clearly knew that I never actually used the product and canceled well within the 14 day trial period. I thought the amount was too expensive for what you get. They charged my credit card for the next 9 months ! After I complained to American Express, they refunded 3 months only because American Express made them. What about the other amount you took from me? What a scam!

Vendor Response

by ActiveCampaign on August 07, 2018

Hi Sarah - It looks like Ryan was able to resolve this issue over email. Please let us know if there's anything else we can help with!

LOVE Active Campaign!

Feb 16, 2016
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been with AC for a few years. My list size is over 100,000 so I pay a lot for these services, but I have compared prices and have even tried a few other companies out and nothing compares to AC.

Pros:
Amazing service and super fast support replies. They have been very good to me when I was in between plans by offering me a custom package to suit my needs. I am very comfortable with the interface and all of the apps and options for automation and reports.

Cons:
On my PC it tends to take a little bit longer than average to load the "dashboard." I would like to be able to schedule the same email to send out on multiple dates at the time of scheduling instead of doing them separately. I am sure once I suggest that they will implement it though, as they are great about features and suggestions.

I have referred a lot of companies to AC because of the ease of use and all of the great features. I have no complaints. I LOVE AC and they are an integral part of my company's success!

Capterra-loader

A great email marketing upgrade.

Jun 28, 2018
5/5
Overall
3 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: ActiveCampaign was a step up from the popular email marketing companies I've used over the years. We made the switch when our email list grew and we needed a better way to segment them and dig a little deeper into their behavior. A plus, so far, is their deep integration with WooCommerce. There are other bells and whistles that we haven't tested out, yet.

Cons: Compared to other services the way Active Campaign is set up takes some getting use to. There's so much going on in the dashboard that it can be a challenge to find what you're looking for. Embarrassingly, it took 2 newsletters before I figured out how to view past newsletters (they go straight to the archive folder). There's also a limit to how many contacts you can delete at a time which I find odd, even though inactive contacts don't count against your bill.

Overall: ActiveCampaign is a great email marketing partner that offers lots of functionality and room to grow.

Capterra-loader

Great System!

Apr 25, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Automation templates
Automation Process
Visual Automation Process
Easy to follow instructions
Workflows
Integrations
Price

Cons: CRM not included in Lite plan
Automations can be complicated if you aren't familiar with workflows

Overall: Everything!

Vendor Response

by ActiveCampaign on April 27, 2018

Hi Lakshmia, Thank you so much for the review! We're happy to hear you're enjoying ActiveCampaign. We'd recommend joining one of our communities if you haven't already - it's a great place to collaborate with other users. Our most popular group is our Facebook group, but there are plenty to join! https://www.activecampaign.com/community/ Thanks again from your friends at ActiveCampaign!

Shambolic technical support

Nov 30, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality

Pros: If the technical team is able to effectively integrate your website with Active Campaign I imagine the automations would be effective. However, the technical support is so atrocious that after a month's notice they still haven't been able to migrate tracking across so we are losing all our user stats and AC barely respond and when they do they create another ticket so you have to explain the problem all over again!

Cons: - Doesn't actually do what it says it can on its website in terms of tracking capabilities - Terrible technical support

Capterra-loader

Decent mailing system

Jun 20, 2018
4/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: The system's learning curve is relatively easy considering the fact that it allows the marketing automation on a decent level with full of options. What's more, the interface is quite intuitive and user-friendly. The most used function - email automation is easy to setup and use.

Cons: What I'd love the system to have is the export of the FULL data about the consumer and his/her interaction related activities. In the light of the GDPR, it is quite hard to get such data from the system unless you make screenshots or manually copy the texts.

Capterra-loader

Easy to be up and running, with some usage quirks to which require familiarizing.

Apr 20, 2018
4/5
Overall
5 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: The ability to quickly use templatized designs and simple list creation help to make this an immediately useful tool for automatic emails.

Cons: As a more experienced coder, I do find things a bit restrictive in being able to edit the templates with HTML tweaks - necessitating the forethought in using HTML "blocks" rather than flexible options to see both WYSIWYG and HTML within the same pieces of a design.

Overall: Immediate usage when switching from a competing software, quick import of lists and easily able to send emails. Drip campaigns and automation very intelligible and simple to implement.

Vendor Response

by ActiveCampaign on April 23, 2018

Hi Brent, Thanks so much for leaving us a review! We're happy to hear you're enjoying the platform and we appreciate your feedback regarding templates. If you haven't already, reach out to us via ideas.activecampaign.com! Thanks again from your friends at ActiveCampaign!

A Truly Powerful System

Dec 11, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I was finally looking to upgrade my cheaper-end email marketing company choice due to the growth of my company. I initially looked into Infusionsoft, but after their horrible hard-selling techniques, flat out lies, and ultimately a BBB complaint and subsequent refund, I was hoping to find something else and was very leery at that point.

I then found Active Campaign and I am SO GLAD I did. They were so helpful and had everything I needed and, come to find out, so much more as well.

I have been able to do things with my huge list that I was never able to do and it is all so well programmed and organized that I was able to learn everything very quickly. I am SO impressed with everything that Active Campaign offers, their EXCELLENT support, their pricing, their integrations - everything. And they seem to just keep getting better!

Thank you, Active Campaign, for being a great company to work with and for taking my business to the next level!

Active Campaign Rocks!

Dec 10, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Customer Support

Comments: I have been an Active Campaign customer for over two years now.

After trying many Email Marketing and CRM service providers I was glad to find Active Campaign.

As quite frankly there are a lot of ESP's and CRM's that are really bad.

Active Campaign's Ui is clean, fresh and a pleasure to use.

The Automation builder is very powerful and keeps on getting more powerful as they add more useful features.

Setting up complex Automations in Active Campaign is a breeze.

Segmentation of email lists in a couple of clicks.

Monitoring the performance of your automation campaigns is easily done within Active Campaign is simple.

As they have an awesome reporting system.

Look I could go on and on about how phenomenal Active Campaign is but I could be typing all day long.

Give it a try for yourself you never be disappointed even if you run into trouble Active Campaigns support is world class.

Cons:

Absolutely none.

Capterra-loader

Email marketing with data analisys done right

Feb 16, 2018
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: Active campaign is one of the top email marketing platforms for a reason, they also have a high level of analytics, an integrated CRM, and you can have emails, messages on screen or even sms in your campaigns, this makes it very powerful.

It is email marketing but taken about 5 steps ahead.

It takes the best tools for the job and gives them to the user in a simple to use form.

Overall: Knowing everything in your campaign, knowing your subscribers, being able to reach people in different ways.
All those are advantages that make this a very powerful marketing platform.
And the price is right.

Vendor Response

by ActiveCampaign on February 19, 2018

Hi Nathan, Thanks so much for the glowing review! So happy to hear you're loving the platform. We appreciate the feedback! Thanks again from your friends at ActiveCampaign!

Best ESP since 1996

Nov 19, 2015
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
Likelihood to Recommend: 10.0/10 Not
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Pros: They actually listen to user feedback and are constantly improving things. They have the automation and email marketing features of top-tier providers like ExactTarget, and in some cases, features they don't have. Plus, it is so easy to use.

Cons: Their automation emails seem to be a bit slow compared to other services. But definitely not a deal breaker.

Recommendations to other buyers: Give it a trial run. Import your best customers and start emailing.

Awful

Aug 13, 2017
1/5
Overall
1 / 5
Ease of Use
1 / 5
Features & Functionality
1 / 5
Customer Support
1 / 5
Value for Money

Pros: I have nothing to think about,they suck a lot. They have terrible customer service and screwed up my campaign.

Cons: They ruined my whole campaign, TERRIBLE CUSTOMER SERVICE!!!!!! I waited the whole day for them to fix the problem.

It was awesome

Aug 17, 2017
5/5
Overall
5 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Comments: Overall it was really very good..

Pros: It's really very easy and quick understanding, really awesome,offers cloud-based Compliance Management Software that helps businesses manage compliance and risk. The software helps users to manage tasks, risks, training, audits and permits, and also features document control, email notifications, configurable forms and a client community. Compliance task management allows users to sched compliance activities and assign them to employees.

Great support, great tool, been most helpful

Jul 27, 2017
5/5
Overall
5 / 5
Ease of Use
4 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 10.0/10 Not
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Pros: User Friendly Automation Interface that gives a lot of features. Email Reporting. Labels for categorising different automations and campaigns. Site tracking for behavioural campaigns. Custom event for different campaigns. knowledgeable and helpful customer service.

Cons: Dynamic content in campaigns needs work. The jump between the lite and next plan in price is substantial. The inability to a/b test automation campaigns

Overall: easy campaign creation. Great WYSIWYG email editors. Great email reporting.

Clean Design

Jul 12, 2018
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: Love the clean layout, everything shows what a flow shoudl look like. Abandoned cart sequence was amazingly simple to set up. Able to get full profiles on each email address.

Cons: Really really wish that when I export the CSV that I can get location. All I get is IP address, but no way to tell actual city, country, etc.

Used this software to track leads, interest and tried to gain new members through the process.

Apr 19, 2018
4/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money

Pros: I liked the ability to track someone who walked through the door to document the communication back and forth, to getting them into the next step. It was super easy to add info and get their details built out so that you know when you last contacted and when you

Cons: It's busy, hard to keep up with if you aren't in it everyday. Everything is manual and the email function is hard to use. I wish that it could be more notification focused so I didn't have to sift through every single lead to know who to update.

Great Featureset for the money if it fits what you need

Aug 15, 2017
5/5
Overall
2 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Comments: If you need email automation and don't want to spend money per month for infusionsoft, this is a great alternative.

Pros: Great drip campaign and email automation functionality Compares to Infusionsoft for much less money Email builder is workable overall

Cons: Supposedly has CRM functionality but it comes nowhere close to meeting the needs of most companies Complicated and difficult to use at least in the beginning. I don't know how they could fix this though and still maintain the features available

Impressive functionality and features, but be prepared to invest a lot of time.

Jun 07, 2017
4/5
Overall
2 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 7.0/10 Not
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Pros: ActiveCampaign offers most of the power and functionality of much higher-priced software like Infusionsoft. In my experience, it's the best value-for-money email management software for businesses that may be new to email automation.

Cons: Features and builders are unintuitive, and the pop ups designer for websites is awful. You need to have a PhD in CSS in order to make it not look flat-out bad.

Overall: Advanced email automation functionality at a fraction of the cost of Infusionsoft.

Great Email Marketing System

Jun 16, 2017
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
5 / 5
Customer Support
5 / 5
Value for Money
Likelihood to Recommend: 9.0/10 Not
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Pros: ActiveCampaign offers a lot of functions and a great customer service. I like the automations and time oriented sending of emails.

Cons: It's a bit complex and hard to understand at a first glance. Nonetheless there is good help documentation and the customer service helps with live Chat too

Overall: I automated my email marketing and got a system in place that converts my leads into customers. Additionally I can help attendees of my 5 day website challenge with supporting emails

A fantastic marketing and CRM platform

Sep 07, 2017
4/5
Overall
4 / 5
Ease of Use
4 / 5
Features & Functionality
4 / 5
Customer Support
4 / 5
Value for Money
Likelihood to Recommend: 8.0/10 Not
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Pros: I love how easy active is to use and the insights it gives you into your marketing efforts. The email builder is exceptional as well.

Cons: Their pricing model can get a bit pricey depending on how many contacts you have which might deter lager organizations from using it.

Powerful email automation tool

Jan 31, 2018
5/5
Overall
4 / 5
Ease of Use
5 / 5
Features & Functionality
Likelihood to Recommend: 8.0/10 Not
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Pros: There's so much you can do with ActiveCampaign. I really like the automation tools that help you put each subscriber in the right funnel and send them the right emails at the right time. It's a great tool to nurture potential buyers and sell them your stuff.

Cons: There's a lot you can do with AC, but it comes with a toll. I wouldn't recommend this to beginners in the email marketing space. It can get too complex.

Active Campaign is a great tool for follow up and sales automation, not more

Jan 12, 2018
3/5
Overall
3 / 5
Ease of Use
3 / 5
Features & Functionality
4 / 5
Customer Support
2 / 5
Value for Money

Pros: Active Campaign is a Hero because one of the first who provides automation software for a little price. But the problem is that active Campaign reached one milestone and now they don t move foreward. Today it s not enough only to offer one single feature. Marketer wants All in One Solutions

Cons: The cons is that they offer not enough....how much tools should a marketer buy every month if every provider focus only on one feature. Active Campaign, i like you, but your offer is to weak

Vendor Response

by ActiveCampaign on January 15, 2018

Hi there, Thank you for your review. Happy to hear you liked the product, but definitely reach out to our team directly to see everything we can offer! We'd be happy to set up a demo or one-on-one with a team member to walk you through the robust platform. www.activecampaign.com/contact. Thank you again for your review! Your friends at ActiveCampaign