# ActiveCampaign Pricing: A Comprehensive Guide | Capterra > Check out the ActiveCampaign pricing guide to understand the cost of different pricing plans, features, and insights on how to choose the right plan. Source: https://www.capterra.com/p/79367/ActiveCampaign/pricing --- ActiveCampaign Pricing Guide 2025 Last updated on June 11, 2025 Written by [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Writer Edited by [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Editor Pricing for ActiveCampaign [4.6 (2561)](#reviews) User rating:[ 4.6 ](#reviews) Based on (2,561) reviews [ActiveCampaign](https://www.capterra.com/p/79367/ActiveCampaign/) is a marketing and sales automation software suite that offers dedicated features for email marketing, marketing automation, content creation, customer relationship management (CRM), audience management, and more. The software is recognized in our [2024 Capterra Shortlist for email marketing software](https://www.capterra.com/email-marketing-software/shortlist/).  When considering ActiveCampaign pricing, there are four tiers: Starter, Plus, Pro, and Enterprise. Each plan varies in terms of features and advanced functionalities, allowing teams of all sizes to find a solution that meets their requirements. We analyzed our database of verified user reviews and interactions to help you identify the critical distinctions between each plan and choose the right one based on your team size and project complexity. Let’s compare these plans in detail: Starter $15.00 Flat Rate,Per Month * * * It Includes - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API Plus $49.00 Flat Rate,Per Month * * * It Includes - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support Pro $79.00 Flat Rate,Per Month * * * It Includes - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations Enterprise $145.00 Flat Rate,Per Month * * * It Includes - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment The latest pricing information is available on ActiveCampaign. ## Cost breakdown Designed to meet the needs of different types of users, from small teams to large organizations, ActiveCampaign offers a flexible pricing structure. With multiple pricing tiers and various feature sets, teams can select the plan that best aligns with their goals and budget. ### Starting price The Starter plan, starting at $15 per month (billed monthly), is ideal for small businesses looking to get started with personalized marketing campaigns. The Plus plan, which starts at $49 per month (billed monthly), is ideal for teams that wish to go further with automation and robust customer insights. Compared to the Starter plan, this option includes standard segmentation and other additional features, such as landing page templates and revenue reporting. The Starter and Plus plans support one user each. The Pro plan is priced at $79 per month (billed monthly). This option is great for teams looking for omnichannel marketing automation. It supports up to three users and includes features such as conditional content and an automation map. The Enterprise plan, available at $145 per month (billed monthly), is meant for businesses looking to run campaigns at scale. This plan supports up to five users and offers enterprise-level support to users.  ActiveCampaign also offers a 14-day free trial of all its plans, which allows you to explore and experience the full range of features and capabilities without any financial commitment. This trial period lets you assess how well the plans meet your business needs, helping you make an informed decision about upgrading. ### Billing options All above ActiveCampaigns plans mentioned above are billed per month. These plans are billed every month on the date of your signup. ActiveCampaign also offers annual plans billed as a single yearly payment at a discounted rate. However, you need to contact the vendor for annual pricing options. Payment options include major credit and debit cards. For annual plans, ActiveCampaign also accepts PayPal, checks, and wire transfers. ### Feature differentiation All ActiveCampaign pricing plans offer different levels of functionality. - **Supported users:** The Starter and Plus plans support one user each. However, the Pro and Enterprise plans include support for three and five users, respectively.  - **Emails sends:** With the Starter plan, you can send emails up to 10 times your contact limit. The Plus plan offers the same limit. As you upgrade to the Pro plan, this limit increases to 12 times. With the Enterprise plan, you can send emails up to 15 times your contact limit. - **Segmentation**: While the Starter plan offers limited segmentation capabilities, the Plus plan offers standard segmentation, allowing you to group your contacts based on simple criteria. The Pro plan offers advanced segmentation wherein you can segment contacts based on custom fields and deal stages in your sales pipeline. With the Enterprise plan, you can segment further based on premium criteria, including AI-powered and predictive segmentation. - **Conditional content:** The Starter and Plus plans do not let you show unique content to users based on your segments, contact data, and user actions. However, the Pro and Enterprise plans offer this functionality.  - **Omnichannel marketing automation:** The Starter plan offers email-only automation, allowing businesses to create and execute targeted email campaigns. However, the high-end plans, including Plus, Pro, and Enterprise, allow you to run campaigns on every channel, including web and social media channels. ## What users say about ActiveCampaign pricing Our team analyzed 600+ reviews from verified users of ActiveCampaign on our website in the last two years to understand their thoughts and experiences surrounding the software’s pricing. As per our reviews, ActiveCampaign offers simple budgeting features, excellent project cost planning, and reliable company information retrieval from various websites. Its email marketing tools make it a comprehensive solution at a fraction of the cost of some competitors. The price point makes it an excellent starter software, especially compared to competitor options. However, the cost can increase as contacts grow, and initial pricing could be more accommodating for new businesses with limited capital. Here are some user review excerpts about ActiveCampaign pricing[\[1\]](#footnotes): Erin H.Marketing DirectorArchitecture & Planning1-2 years Very positive, good onboarding help, and they even reached out to us to let us know we could be paying less for our plan at one point! Overall, I highly recommend the tool. We also like the email marketing tools, which makes AC a true one-stop-shop for us, and it's a fraction of the price of some of the CRM tools that our competitors use, with similar functionality. December 3, 2022 Davide R.ImprenditoreInternetLess than 6 months I liked how it allows you to profile your contacts in an advanced and precise way. It is a professional software and for this reason it has a fairly high cost, a light version for more basic uses would be useful. January 10, 2023 Issifou S.Gestion clientèleMarketing and AdvertisingLess than 6 months What I like most about ActiveCompaign is the contact automation and list management. ActiveCompaign is a software that I really like but the prices are very high and I hope that the team works to review the prices. September 7, 2023 [Read more ActiveCampaign reviews here](https://www.capterra.com/p/79367/ActiveCampaign/reviews/). ## Detailed breakdown of ActiveCampaign pricing plans ### Starter plan **Priced at:** $15 per month (billed monthly) for up to 1,000 contacts **Ideal for:** Small businesses and solopreneurs just starting out with their marketing efforts. ActiveCampaign's Starter plan offers basic features, such as email marketing, templates, A/B testing, and basic segmentation to help small businesses get started with their personalized marketing campaigns. It supports one user and allows you to send emails 10 times the contact limit. The plan also offers more than 900 integrations to help you connect with your marketing tools, ease automation, share data, and track your marketing stack. **Starter plan features**[**\[2\]**](#footnotes)**:** - **A/B testing:** Experiment with different elements of your email campaigns to optimize performance. You can test variations of subject lines and email content to identify the most effective combinations.  - **Email templates:** Explore and personalize a few custom email templates to use as you send emails. ActiveCampaign’s campaign template library contains more than 25 template options to get you started. - **Multistep marketing automation:** Create complex, multistage customer journeys. These automations involve a series of interconnected steps, each triggered by specific conditions or actions. - **Segmentation:** Divide your contacts into targeted groups based on specific criteria, such as email address, name, location, or tags. By segmenting your contacts, you can deliver more personalized and relevant messages to your audience. - **AI-powered automation builder:** Drag-and-drop modules to build automations or leverage artificial intelligence to build one for you in conversational language. _Automation builder in ActiveCampaign (_[_Source_](https://www.capterra.com/p/79367/ActiveCampaign/)_)_ ### Plus plan **Priced at:** $49 per month (billed monthly) for up to 1,000 contacts **Ideal for:** Growing businesses that need more advanced email marketing features. ActiveCampaign's Plus plan is suitable for businesses that have outgrown the basic features of the Starter plan and require more advanced marketing capabilities. Like the Starter plan, this plan supports up to one user only. However, it includes additional features such as landing pages, generative AI, standard segmentation, and revenue reporting. **Plus plan features**[**\[2\]**](#footnotes)**:** - **Generative AI:** Use conversational prompts to create and refine email copy, subject lines, and more. This feature uses natural language processing and machine learning algorithms to generate personalized content for you.  - **Landing page template:** Create product landing pages that can help you convert visitors into customers. The plan offers prebuilt templates with 30 product landing page examples to get started. - **Omnichannel marketing:** Go beyond email and run campaigns on every channel. The feature allows you to use SMS, social media, web experiences, and more to reach customers wherever they are.  - **Multiple triggers:** Create a variety of triggers to initiate automation workflows and build complex and personalized customer journeys. Combining multiple triggers allows you to create sophisticated automation workflows that adapt to various customer behaviors and preferences. - **Email automation:** Run email campaigns with personalization, multistep automations, reporting, and more. By leveraging ActiveCampaign's email automation features, you can deliver timely and relevant messages to your audience, improve customer engagement, and drive conversions. _Segmentation in ActiveCampaign (_[_Source_](https://www.capterra.com/p/79367/ActiveCampaign/)_)_ ### Pro plan **Priced at:** $79 per month (billed monthly), for up to 1,000 contacts **Ideal for:** Scaling businesses that require AI-powered tools to optimize their marketing efforts ActiveCampaign's Pro plan is designed for businesses that require even more advanced marketing automation and analytics capabilities. Unlike the Starter and Plus plans, the Pro plan supports up to three users and increased limits on email sends. It also provides features such as an automation map, conditional content, and predictive content, which are unavailable in the Starter and Plus plans. **Pro plan features**[**\[2\]**](#footnotes)**:** - **Contact profiles:** Keep track of all important information related to your contacts, which may include their information, interactions, and engagement history in one place.  - **Predictive content:** Create up to five versions of your email and predict the most relevant one for each contact based on their data and preferences. This feature helps you deliver highly targeted and personalized email campaigns without manual effort. - **Predictive sending:** Leverage AI and use your customer data to find the optimal time to send your emails. This feature improves your conversion rate by sending emails at a time when your contacts are more likely to open and react to it.  - **Spam check:** Analyze your email content, including subject lines, body copy, and sender information, to identify potential spam triggers in your campaigns and automation emails prior to sending them out to your contacts. This feature helps you avoid email deliverability issues.  - **Inbox preview and testing:** See how each email will look in your recipients’ inboxes. You can use this to do a quick review of content and to make sure all links and buttons are taking you to the correct destination when clicked. _Contact management in ActiveCampaign (_[_Source_](https://www.capterra.com/p/79367/ActiveCampaign/)_)_ ### Enterprise plan **Priced at:** $145 per month (billed monthly) for up to 1,000 contacts **Ideal for:** Large-scale businesses that require robust CRM capabilities and dedicated support. ActiveCampaign's Enterprise plan supports up to five users and offers an increased limit on email sends as compared to the other plans. It is beneficial for businesses with complex marketing needs. With features such as single sign-on and HIPAA support, it offers additional benefits such as increased data security and compliance. In addition to the features included in other plans, this plan also includes premium CRM integrations to help you connect with other sales-focused audience management and support platforms. **Enterprise plan features**[**\[2\]**](#footnotes)**:** - **Autoresponder and reply templates:** Send prewritten emails to contacts based on specific triggers, such as signing up for your email list or making a purchase. Reply templates enable you to save and reuse prewritten email responses, saving time and ensuring consistent messaging.  - **Attribution tracking:** Understand the impact of your marketing efforts by attributing conversions to specific marketing channels and touchpoints. By tracking the customer journey, you can identify which marketing activities are driving the most valuable results. You can measure success and find the right channels, content, and more.  - **Custom objects**: Create unified data structures to hold unique information about your customers. You can define custom fields, relationships, and workflows to track and manage specific data points that are important to your organization. - **Conditional content**: Show different content to different users based on your segments, contact data, and user actions. By using conditional logic, you can create multiple versions of email content and display the most relevant version to each recipient. - **Automation map:** View how all your automations are connected to each other.  The automation map provides a visual representation of your marketing automation workflows, allowing you to visualize the flow of contacts through your automation, identify potential bottlenecks, and optimize your customer journeys. _Automated workflows in ActiveCampaign (_[_Source_](https://www.capterra.com/p/79367/ActiveCampaign/)_)_ ## Total cost of ownership When evaluating ActiveCampaign for your email marketing needs, it’s important to consider the total cost of ownership (TCO), including the upfront costs and any additional one-off or recurring costs. Here’s a breakdown to help you understand all potential expenses: ### Upfront costs Upfront costs are the initial expenses incurred when purchasing or subscribing to the software, such as licensing, installation, setup, and training. Setup fees typically include customization, data migration, configuration, training, and installation charges. ActiveCampaign doesn't have any upfront costs. You can start using the platform by signing up for the paid plans. There are no hidden fees or setup charges as well. However, for the latest information, it’s best to check ActiveCampaign's official website and review each plan in detail. ### Additional costs to consider  Data migration, staff training, hardware and IT, and maintenance and upgrades are some of the most common additional costs across different vendors. So, it’s important to include them in your budget.  ActiveCampaign does not charge hidden fees for data migration, third-party integrations, or maintenance. The costs associated with these services are typically transparent and included in your plan. While ActiveCampaign doesn't have hidden fees, be sure to review ActiveCampaign's pricing plans and terms of service to understand all potential costs associated with using the platform. #### Services needed to implement or manage the platform ActiveCampaign offers a knowledge base with articles and tutorials that help you navigate the platform and understand its features effectively. You can browse through the knowledge base by topic. It also offers community access and guides to help you learn about and solve common issues.  Depending on your plan, ActiveCampaign offers many different support options, including email, chat, and migration support. It also provides a dedicated account team for Enterprise users. #### Internal resources needed for ongoing platform management As discussed already, ActiveCampaign offers a self-serve knowledge base to help users find answers to common questions and troubleshooting tips. However, depending on the size and complexity of your organization, you may need to dedicate some resources to: - **Marketing administration:** A dedicated marketing specialist can help you strategize, plan, and execute marketing campaigns effectively, leveraging ActiveCampaign's tools to optimize results and track performance. - **Content creation:** A content creator can help you develop high-quality, engaging content (such as blog posts, emails, and social media content) that aligns with the marketing strategy and can be effectively distributed through ActiveCampaign. - **Data analytics:** A data analyst can help you analyze customer data and campaign performance metrics provided by ActiveCampaign, identify trends, and make data-driven decisions to optimize marketing strategies. ## How to choose the right ActiveCampaign pricing plan Here are some considerations you should keep in mind when choosing the best ActiveCampaign pricing plan for your business: _Key considerations while choosing the right ActiveCampaign plan_ - **Assess your business needs.** To select the right ActiveCampaign pricing plan, it's crucial to assess your business's specific needs. Consider factors such as the number of contacts, required features, and anticipated growth. If you're a small business with a limited contact list and basic email marketing needs, the Starter plan might be a good option to begin with. However, if you're a growing business with complex marketing automation requirements, a more advanced plan, such as Plus, Pro, or Enterprise plans, might be more suitable. 92% of small business email marketing software reviewers on our website say campaign management is a highly important feature of email marketing software. Likewise, 85% consider email tracking as a critical feature.[\[3\]](#footnotes) - **Consider your budget.** Your budget is a crucial factor in selecting the right ActiveCampaign plan. Carefully assess your marketing budget and allocate funds for your ActiveCampaign subscription. Consider the number of contacts you need to manage, the features you require, and any potential future growth. While higher-tier plans offer more advanced features, they also come with a higher price tag. It's important to strike a balance between your budget and your marketing needs. Opting for a plan that aligns with your current requirements and provides room for future growth can help you maximize your investment in ActiveCampaign. - **Compare the features of each ActiveCampaign pricing plan.** Comparing the features of each ActiveCampaign pricing plan is essential to selecting the right one for your business. Each plan offers a different set of features, including the number of contacts, email sends, automation workflows, and advanced features such as AI-powered tools and predictive analytics. Carefully evaluate your marketing needs and identify the features that are critical to your success. Consider factors such as the complexity of your marketing automation workflows, the level of personalization you want to achieve, and the need for advanced analytics. By comparing the features of each plan, you can choose the one that best aligns with your business objectives. ## ActiveCampaign discounts ActiveCampaign offers a 20% discount to nonprofit organizations, allowing them to use the platform at a fraction of the cost. You'll need to provide proof of your nonprofit status and email to their customer experience team to claim this discount. For larger businesses or specific requirements, reaching out to the ActiveCampaign sales team can provide tailored pricing options and potential discounts. If you have a large number of contacts or anticipate significant growth, you may negotiate a volume discount with ActiveCampaign.  It is advisable to keep an eye on the vendor’s official website to look for seasonal promotions and holiday discounts. ## ActiveCampaign free trial: What you should know ActiveCampaign offers a **14-day free trial** that allows you to explore its features without any upfront cost. During this trial period, you can: - **Create and send professional emails:** Design visually appealing emails and automate your campaigns. - **Build and manage your contact list:** Organize your contacts, segment your audience, and track their interactions. - **Automate your marketing tasks:** Set up workflows to nurture leads, trigger personalized emails, and streamline your processes. - **Leverage advanced features:** Explore features such as A/B testing, dynamic content, and predictive analytics. - **Integrate with other tools:** Connect ActiveCampaign with your CRM, eCommerce platform, and other tools to optimize your workflow. The free trial allows you to test the platform with up to 100 contacts and up to 100 email sends. You must verify your email to create a trial account. Email verification happens during the trial account creation. During the free trial period, test emails can only be sent to the trial user's email address. Also, keep in mind that the trial is limited to one user only.  Please note that the following features are not available on trial accounts: - Predictive sending - Predictive content - Sending autoresponder campaigns - Custom fields in forms - Using “email results” in subscription forms - SMS add-on, including credits or sending - Adding a domain to a landing page - Preference center ## How to maximize the value of your ActiveCampaign subscription Maximizing the value of your ActiveCampaign subscription involves a combination of feature utilization, team education, and strategic planning. Here are a few practical ways to get the most out of the platform: _Ways to maximize the value of your ActiveCampaign subscription_ ### Utilize all the key features To simplify workflows and increase productivity, explore ActiveCampaign’s top features: - **Marketing automation:** Automate repetitive tasks, trigger personalized emails, and nurture leads effectively. Set up workflows to send targeted messages at the right time, increasing engagement and driving conversions.  - **Integrations:** Connect ActiveCampaign with other tools, such as CRM and eCommerce platforms, to simplify your workflow and centralize customer data. This helps you create a seamless customer experience across multiple channels. - **Segmentation:** Divide your audience into targeted segments based on various criteria, such as demographics, behavior, and preferences. This allows you to deliver personalized messages that resonate with each segment, increasing engagement and conversion rates. - **Reporting:** Track the performance of your marketing campaigns with detailed analytics and customizable reports. Gain insights into key metrics such as open rates, click-through rates, and conversions to optimize your strategies and achieve better results. ### Leverage customer support and learning resources Take advantage of ActiveCampaign’s extensive support options and resources to help you maximize platform adoption: - **Support channels:** ActiveCampaign offers various customer support options, including email, chat, and community support to users. You can leverage these options for questions or troubleshooting issues. Enterprise users also get assistance from a dedicated account team.  - **Knowledge base:** Navigate the platform, troubleshoot issues, and learn best practices using the comprehensive knowledge base offered by the platform. This knowledge base covers a wide range of topics, including account configuration, initial steps, automation workflows, contact management, and more. ### Tips for getting the most out of your plan - **Leverage advanced features:** If you are a high-plan user, create dynamic workflows that adapt to individual customer behavior. You can also use AI to generate content ideas, personalize emails, and predict customer behavior. - **Training and education:** Keep up with the latest features and best practices by following ActiveCampaign's blog and community forums. You can also leverage ActiveCampaign's training resources, webinars, and tutorials. - **Consider integrations:** Integrating ActiveCampaign with other tools can significantly enhance your marketing efforts. Consider additional integrations to automate repetitive tasks, improve data accuracy, and create a seamless customer experience.  - **Optimize your email marketing efforts:** Experiment with different subject lines, content, and send times to improve open and click-through rates. Use dynamic content to tailor messages to individual recipients. ## Is it worth paying for ActiveCampaign? Whether ActiveCampaign is worth investing in depends on your project needs and budget. Here's a breakdown to help you decide: ### Value for money A top-rated email marketing software solution, ActiveCampaign has a **value-for-money rating of 4.20 out of 5**, reflecting the platform’s ability to deliver powerful features at an accessible price point.  Here are some review excerpts from verified users of ActiveCampaign that helped us understand its value proposition relative to cost[\[1\]](#footnotes): Michael W.I.T.ManagerInformation Technology and Services1-2 years Excellent tools are provided by Active Campaign for organizing and automating email communication within a company. Given the feature set for a small to medium sized user/contact base, the price is fair. January 2, 2023 Martina M.Marketing ManagerComputer Software1-2 years We chose AC because it is inexpensive for our volumes but complete with the necessary features. The experience is more than positive for all members of the company. January 26, 2023 Melissa C.Career CoachProfessional Training & Coaching2+ years I love how easy and detailed active campaign is for myself to use in various aspects to my business. I do wish that the pricing was a bit lower but overall I love my experience with active campaign. December 12, 2022 [Read more ActiveCampaign reviews here](https://www.capterra.com/p/79367/ActiveCampaign/reviews/). ### Included features All ActiveCampaign plans, including Starter, Plus, Pro, and Enterprise, share a core set of features designed to streamline your marketing and sales processes. These core features include email marketing, marketing automation, and CRM capabilities. You can expect to find robust email marketing tools such as drag-and-drop email builders, personalized content, automated workflows, A/B testing, and analytics, though these can differ depending on your plan.  Even if you are confused and unsure about investing in a certain plan, ActiveCampaign has a free trial to help you understand how the software works and its features. You can use the free trial to explore the features of the tool. It allows you to assess ActiveCampaign's suitability for your business needs and experience its features firsthand. ### Customer support options ActiveCampaign offers a variety of customer support options, but the availability of specific support channels may vary depending on your ActiveCampaign plan. Here’s a closer look at the support options available: - **Email support:** Contact the support team via email for assistance with your account and specific issues.  - **Live chat:** Get real-time help from ActiveCampaign's support agents through live chat. Pro and Enterprise-level users have priority chat and email support.  - **Knowledge base:** Access a vast repository of articles, tutorials, and FAQs covering a wide range of topics. - **Community forum:** Engage with other users, share experiences, and seek help from the ActiveCampaign community. - **Onboarding and migration support:** Conduct one-on-one virtual sessions with an onboarding team member. While the Starter and Plus plan users have basic onboarding support, the Pro and Enterprise users have priority support.  - **Dedicated account team:** This service is limited to Enterprise plan users only. This team is specifically assigned to your account to provide personalized support, strategic guidance, and expert advice. ## Is ActiveCampaign right for you? ### Assessing your requirements To determine if ActiveCampaign is the right fit for you, assess your specific requirements and compare them against what the software offers. Start by identifying the key aspects of email marketing that are most important to your team. Ask yourself the following questions: **What features are essential to our business?** To select the right ActiveCampaign pricing plan, identify the core features essential to your business. Consider your specific marketing and sales needs. Are you a small business focused on basic email marketing and automation? Or do you require advanced features such as predictive analytics, AI-powered tools, and comprehensive CRM capabilities? By evaluating your business requirements, you can determine the necessary features and choose a plan that aligns with your needs and budget. For example, the Starter or Plus plan might be sufficient if your primary focus is email marketing and basic automation. However, if you need advanced features such as predictive analytics and custom reporting, the Pro or Enterprise plan would be more suitable. **How many emails do we wish to send?** The number of emails you plan to send is a critical factor in selecting the right ActiveCampaign plan. Each plan has specific email send limits, typically a multiple of your contact limit. For instance, the Starter plan allows you to send 10 times the number of contacts you have. To accurately determine your email-sending needs, consider your marketing strategy, the frequency of your email campaigns, and the size of your audience. If you anticipate sending a large number of emails, choose a plan that offers sufficient email sends.  **How many contacts do we wish to manage?** The lowest prices for all of ActiveCampaign’s plans allow you to manage up to 1,000 contacts on your list. As your contact list grows, you'll pay more. For example, the lowest Starter plan costs $15 per month, billed monthly, for up to 1,000 contacts. With the increase in your contact volume, the price of this plan would go up. If you have up to 2,500 contacts, the same plan would cost you $39 per month, billed monthly. Likewise, the Enterprise plan starts at $145 per month. However, as you increase your contact limit to up to 2,500, this plan would cost you $255 per month. The cost of each ActiveCampaign pricing plan increases as you increase your contact volume. **What security measures do we need?** When selecting an ActiveCampaign plan, consider the security measures that are essential to your business. ActiveCampaign offers various security features to protect your data and privacy. These include data encryption, secure data centers, and regular security audits. However, if you handle sensitive customer data, such as personal health information or financial data, you may need additional security measures. In such cases, it's crucial to assess ActiveCampaign's compliance with industry standards such as the Health Insurance Portability and Accountability Act (HIPAA) or General Data Protection Regulations (GDPR), as well as its ability to meet your specific security requirements. By carefully evaluating your security needs and comparing them to ActiveCampaign's security features, you can select a plan that provides the necessary protection for your business and its customers. To make the best choice, we recommend further exploring ActiveCampaign's pricing plans and features in detail. ### Alternatives to ActiveCampaign  ActiveCampaign is a highly rated email marketing tool with an **overall rating of 4.58 stars (out of 5)**. But how does ActiveCampaign compare to competitors in the email marketing space regarding pricing? When considering value for money, ActiveCampaign has an average rating of 4.20 out of 5. However, some of its competitors fare better in this category.  - **Systeme.io**, for example, has a value-for-money rating of 4.85, with paid plans starting from $27 per month, billed monthly.  - Likewise, **MailerLite** has a value-for-money rating of 4.70, with paid plans starting from $9 per month, billed annually.  - **Brevo** follows closely with 4.40 ratings and paid prices starting from $8.08 per month, billed annually.  - Next is **Constant Contact,** with 4.29 ratings and pricing starting from $12 per month, billed monthly.  - **Mailchimp** scores 4.21 with plans starting from $6.77 for the first 12 months, billed monthly. Each of these alternatives has unique strengths: - **System.io’s** lead capture feature has an average rating of 4.7. This feature allows you to collect contact information from potential customers. This can be done through customizable opt-in forms, landing pages, and lead magnets (such as e-books or webinars) that incentivize signups. - **MailerLite’s** campaign scheduling has received an average rating of 4.8 from verified reviewers on our website. This feature lets you plan and automate your email campaigns in advance. You can set specific dates and times for your emails to be sent, ensuring timely delivery.  - **Brevo** has received an average rating of 4.6 for its campaign management capabilities from our verified reviewers. It allows you to create and manage various types of marketing campaigns, including email, SMS, and automation workflows. - **Constant Contact** has received an average rating of 4.7 for its reporting and analytics capabilities from our verified reviewers. This tool provides insights into your email marketing performance by offering detailed reports to help you understand audience behavior and optimize your campaigns for better results. - **Mailchimp** also has an average rating of 4.8 for its engagement tracking capabilities that help you monitor how your audience interacts with your emails. You can track metrics such as open rates, click-through rates, and bounces. Additionally, you can segment your audience based on their engagement behavior. Check out the top [ActiveCampaign alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) that are comparable to ActiveCampaign in terms of core features, pricing, and usability. ### Cost comparison: ActiveCampaign vs. popular alternatives [4.6 (3406)](https://www.capterra.com/p/132996/brevo/#reviews) * * * Starting Price $9.00 Usage Based , Per Month * * * [4.3 (2911)](https://www.capterra.com/p/31898/Constant-Contact/#reviews) * * * Starting Price $12.00 Usage Based , Per Month * * * ### Making the final decision Overall, ActiveCampaign stands out as a highly-rated email marketing software with a functionality rating of 4.40 out of 5 and an overall rating of 4.58 out of 5. Based on user reviews on Capterra, ActiveCampaign has particularly high scores for campaign scheduling (4.6), campaign management (4.5), customizable fields (4.4), event-triggered actions (4.4), and contact management (4.4). However, with paid plans ranging from $15 per month, billed monthly, ActiveCampaign offers a mid-range value-for-money rating of 4.2 out of 5 in comparison to its competitors. To determine if ActiveCampaign is the right fit for your email marketing needs, assessing your specific requirements and comparing them with the features available in different ActiveCampaign plans is important. While the Starter plan offers a cost-effective way to start with ActiveCampaign, it might not be sufficient for complex marketing needs. The high-end plans, however, provide comprehensive features, advanced automations, and robust support. These benefits make the premium plans a worthwhile consideration for growing teams and organizations. Consider requesting a demo and reading additional user reviews if needed. This evaluation will help you select the plan that best meets your goals and enhances your team's productivity. ## FAQs Does ActiveCampaign offer any discounts? Yes, ActiveCampaign is presently offering a 20% discount to nonprofit organizations. However, you need to have proof of your nonprofit status to receive this discount. How much does ActiveCampaign cost per month? ActiveCampaign offers four subscriptions. The Starter plan starts at $15 per month. The Plus plan is available at $49 per month, and the Pro plan starts at $79 per month. As you level up, the Enterprise plan starts at $145 per month. All the plans are billed monthly and allow you to manage up to 1,000 contacts. Can I use ActiveCampaign for free? While ActiveCampaign does not offer a free plan, it offers a 14-day trial where you can test the platform's features for free. How many emails can you send with ActiveCampaign? The Starter and Plus plans of the platform allow you to send emails 10 times the contact limit. As you go up to the Plus and Enterprise plans, this limit increases to 12 times and 15 times your contact limit, respectively. Who is ActiveCampaign best for? ActiveCampaign is a versatile marketing automation platform that can benefit a wide range of businesses, including small businesses and startups, medium-sized businesses, agencies, consultants, and large enterprises. Does ActiveCampaign have a setup cost? No, ActiveCampaign does not charge a setup fee. You simply choose a plan that suits your needs and start using the platform immediately. There are no hidden costs or additional fees for setting up your account or migrating data. Do ActiveCampaign restrict features with a free trial? ActiveCampaign's free trial doesn't significantly restrict features. You get access to most of the core functionalities, including email marketing, segmentation, and CRM. However, there are some limitations, such as a cap on the number of contacts and email sends. Additionally, you might not have access to all advanced features, such as predictive analytics or AI-powered tools, during the trial period. What is the user limit for ActiveCampaign? The user limit for ActiveCampaign varies across different plans. While the Starter and Plus plans support one user each, the Pro plan supports up to three users. The Enterprise version of the tool allows for up to five users. How much does the ActiveCampaign Starter plan cost? The Starter plan starts at $15 per month, billed monthly. This plan supports one user and allows you to manage up to 1,000 contacts. What is the average open rate for ActiveCampaign? The average open rate for ActiveCampaign, or any email marketing platform, varies widely depending on various factors such as the industry, audience, email content, and subject line. To get a more accurate picture of your specific open rates, you should track your own email campaigns within ActiveCampaign. The platform provides detailed analytics that can help you measure your performance and make data-driven improvements. How many email addresses can you send from ActiveCampaign​? The number of emails you can send with ActiveCampaign depends on your chosen plan and the number of contacts you have. Each plan has a specific email send limit, usually a multiple of your contact limit. For example, the Plus plan allows you to send 10 times the number of contacts you have. If you exceed your plan's limit, you can purchase additional email sends at an extra cost. Can you set a budget target pipeline in ActiveCampaign? While ActiveCampaign doesn't have a direct feature for setting a budget target pipeline, you can effectively manage and track your sales pipeline to achieve your budgetary goals. #### Methodology 1. Review excerpts are passages extracted from longer reviews written by verified reviewers. We obtain these excerpts by applying an algorithm that considers factors including, but not limited to, length, topic coverage, and thematic relevance. Excerpts are evaluated for positive or negative sentiment and receive a sentiment score. Excerpts represent user opinion and do not represent the views of, nor constitute, an endorsement by Capterra or its affiliates. Excerpts are not edited for clarity or grammar. 2. Our research team identified these features from vendor websites (as of Nov. 30, 2024) based on their analysis of what users find valuable or expect from email marketing software. This list is not exhaustive. For additional features, refer to the vendor’s website. 3. To identify the key features, we asked users to rate, on a scale of “low importance” to “critical,” how important different features are for email marketing software. The features showcased are those that the highest percentage of reviewers rated as “highly important” or “critical” over the past two years (as of Nov. 30, 2024). [Shephalii Kapoor](https://www.capterra.com/resources/author/skapoor/) Shephalii Kapoor is a writer at Capterra. She helps small businesses identify the right software for their needs by analyzing user reviews for top-rated software products. Prior to Capterra, she worked as an assistant content manager at InfoEdge India Ltd. She has also worked in company law, aviation, and real estate. She is a published author and has contributed to various magazines and websites. During her free time, she enjoys reading. [Mehar Luthra](https://www.capterra.com/resources/author/mehar-luthra/) Mehar Luthra is a team lead at Capterra and specializes in editing reports that cover the latest trends affecting small businesses. With nearly a decade of experience, she has edited a multitude of research articles, top-rated software reports, and thought leadership articles for diverse markets such as Brazil, Japan, Canada, France, Australia, and India. She finds it particularly rewarding to produce content that provides small-business owners with practical tips and helpful advice on topics... Related reading Table of Contents - [Cost breakdown](#cost-breakdown) - [What users say about ActiveCampaign pricing](#what-users-say-about-activecampaign-pricing) - [Detailed breakdown of ActiveCampaign pricing plans](#detailed-breakdown-of-activecampaign-pricing-plans) - [Total cost of ownership](#total-cost-of-ownership) - [How to choose the right ActiveCampaign pricing plan](#how-to-choose-the-right-activecampaign-pricing-plan) - [ActiveCampaign discounts](#activecampaign-discounts) - [ActiveCampaign free trial: What you should know](#activecampaign-free-trial-what-you-should-know) - [How to maximize the value of your ActiveCampaign subscription](#how-to-maximize-the-value-of-your-activecampaign-subscription) - [Is it worth paying for ActiveCampaign?](#is-it-worth-paying-for-activecampaign) - [Is ActiveCampaign right for you?](#is-activecampaign-right-for-you) - [FAQs](#faqs)