--- title: "ActiveCampaign Pricing 2026 | Capterra" description: "Learn more about ActiveCampaign pricing plans including starting price, free versions and trials." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/pricing/" page_type: "pricing" language: "en" --- # ActiveCampaign Pricing - Overall rating: 4.6 out of 5 from [2,568 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/) - Starting at $15.00 per month - Free trial: Available - Free version: Not available - Credit card required: No --- ## How much does ActiveCampaign cost? ActiveCampaign has **4 different plans**. The pricing **starts at $15 flat rate per month**. ### Starter - Price: $15.00 - Billing: Flat Rate, Per Month #### Starter plan includes: - Chat and Email Support - Customer Analytics - Email Marketing - Marketing Automation - Basic & inline forms - API - Dynamic Content - 5 Actions Per Automation - Site Tracking - Drag & Drop Email Designer - 900+ Automation Recipes - Email Campaigns & Newsletters - Import Contacts & Leads - 250+ Pre-Built Templates ### Plus - Price: $49.00 - Billing: Flat Rate, Per Month #### Plus plan includes: - Advanced Integrations With E-Commerce Applications Such as Shopify and Bigcommerce - Automations Map - Customer Health Scoring - Customer User Permissions - Landing Pages - Chat and Email Support - Generative AI - Inbox preview & testing - Enhanced CRM Add On - Goals - Site Messages - SMS Add On - Sales Reporting - Custom Event Tracking ### Pro - Price: $79.00 - Billing: Flat Rate, Per Month #### Pro plan includes: - Attribution Reporting - In-App Messaging - Predictive Content - Predictive Sending - Site Messages - Split Automations - Win Probability - Automations Map - Conversion Tracking & Reporting - Conditional Content ### Enterprise - Price: $145.00 - Billing: Flat Rate, Per Month #### Enterprise plan includes: - Contact Enrichment - Custom Domain - Custom Reporting - Free Design Services - HIPAA Support - Social Data Enrichment - Single sign-on (SSO) - Premium CRM integrations - Zendesk - Dedicated account team - Uptime SLA - Predictive Sending --- ## Is ActiveCampaign worth the price? ### Value for Money - Overall rating: 4.3 out of 5 - Good or excellent value for money: 80% AI summary based on 105 value-for-money rating reviews: Some reviewers find ActiveCampaign to be an affordable and flexible solution, especially for startups and small businesses. They appreciate the all-in-one platform that combines email marketing, automation, and sales CRM, which they say offers a good return on investment. However, some users report that ActiveCampaign's pricing can become quite expensive as their contact lists grow, making it less ideal for smaller businesses or those on a budget. #### Rating breakdown - Ease of use: 4.2 - Customer service: 4.4 - Features: 4.5 - Ease of deployment: 4.3 - Likelihood to recommend: 77% Based on 2,568 total ActiveCampaign reviews. --- ## How does ActiveCampaign compare to other alternatives? ActiveCampaign starts at $15 flat rate per month. Explore how its pricing and plan options compare with top alternatives below. ActiveCampaign pricing comparison | Product | Plans | Starting price | Free version | Free trial | Value for Money | | --- | --- | --- | --- | --- | --- | | ActiveCampaign — 4.6 out of 5 ([2,568 reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)) | 4 plans | $15.00 /mo | Not available | Available | 4.3 | | [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) — 4.5 out of 5 ([6,251 reviews](https://www.capterra.com/p/171840/HubSpot-Marketing/reviews/)) | 3 plans | $15.00 /user/mo | Available | Available | 4.2 | | [LeadSquared](https://www.capterra.com/p/130199/LeadSquared/) — 4.3 out of 5 ([167 reviews](https://www.capterra.com/p/130199/LeadSquared/reviews/)) | 1 plan | Not available | Not available | Not available | 4.2 | | [Brevo](https://www.capterra.com/p/132996/brevo/) — 4.6 out of 5 ([3,512 reviews](https://www.capterra.com/p/132996/brevo/reviews/)) | 4 plans | $9.00 /usage/mo | Available | Not available | 4.5 | | [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) — 4.5 out of 5 ([17,674 reviews](https://www.capterra.com/p/110228/MailChimp/reviews/)) | 4 plans | $13.00 /mo | Available | Available | 4.4 | --- ## What reviewers say about ActiveCampaign's pricing ### What they like - **ActiveCampaign to be an affordable and flexible solution** Especially for startups and small businesses. They appreciate the all-in-one platform that combines email marketing, automation, and sales CRM, which they say offers a good return on investment. - **The pricing plans are reasonable and allow them to start small and scale up as needed** They also report that the software's advanced automation and segmentation capabilities, along with its integrations with popular tools, provide significant value for the cost. - **The ability to track open rates** Unsubscribes, and link clicks efficiently adds to the value. They also appreciate the availability of free email templates and the customization options for email sign-ups and pop-up windows. ### What holds them back - **ActiveCampaign's pricing can become quite expensive as their contact lists grow** Making it less ideal for smaller businesses or those on a budget. They feel that the cost increases over time without corresponding improvements in features. - **The pricing structure is confusing and that certain advanced features are only available in higher-priced plans** Users also mention that the free trial period is too short and that there are no free plans available. - **Additionally** Some users report issues with billing policies and unexpected charges, which they find frustrating. They also mention that the software can be complex to set up and use, requiring a significant time investment. ## Price & value in reviewers' words * * * 3 out of 5 stars > "The tool is also budget friendly as compared similar softwares like Hubspot or Marketo. " Reviewer: Verified Reviewer Role: Manager * * * 5 out of 5 stars > "I love that we can track open rates, unsubscribes, and link clicks quickly and efficiently." Reviewer: Jennifer H. Role: Creative Director * * * 5 out of 5 stars > "The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value." Reviewer: Laura W. Role: Marketing Coordinator * * * 5 out of 5 stars > "No free plan and trial with very limited access." Reviewer: Yazmin M. Role: Owner [Check all reviews](https://www.capterra.com/p/79367/ActiveCampaign/reviews/)