--- title: "ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ActiveCampaign the right Email Marketing solution for you? Explore 2568 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/reviews/" page_type: "reviews" language: "en" --- ActiveCampaign 4.6 (2568) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated September 4th, 2026 # Reviews of ActiveCampaign Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 DL Dimitris L Team LeadMarketing and Advertising, 2 - 10 employeesUsed the software for: More than 2 years. “Decent product with awesome user interface that's unfortunately overshadowed by performance issues, increased downtime and a very poor customer support team“ September 16, 2025 MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors.“ July 13, 2026 LW Laura W Marketing CoordinatorEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value.“ February 14, 2026 ## Showing most helpful reviews Showing 1-25 of 2568 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Yazmin M. Owner Marketing and Advertising Used the software for: 6-12 months ### "Best choice" June 28, 2026 5.0 Pros Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. Cons No free plan and trial with very limited access. It might not be the better option for a small business. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We were looking for an alternative that really cover all needs with the proper quality. Review Source SM Selena M. Singing Coach Music Used the software for: 2+ years ### "Very good in many ways but also incredibly frustrating" September 17, 2025 4.0 It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. Pros I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. Cons I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign I liked the interface; and the pricing and features for a beginner were very competitive. Review Source MND Mamute Nicholas D. Sales and Marketing Specialist Plastics Used the software for: 2+ years ### "We are acing our marketing campaigns with ActiveCampaign " July 6, 2026 5.0 Our marketing efforts have reached a new level of efficiency and effectiveness with ActiveCampaign. It provides us with a unified platform for marketing automation, customer relationship management and personalized customer engagement, allowing us to execute targeted campaigns with confidence. The platform has streamlined how we attract, nurture and convert leads while giving both our marketing and sales teams complete visibility into the customer journey, ultimately helping us achieve stronger campaign performance and better business results. Pros The best thing about ActiveCampaign has been its ability to bring our marketing and sales teams together on one platform. Its built-in CRM allows us to manage pipelines, track deals and score leads, ensuring every opportunity is followed up at the right time. The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy. We also appreciate the advanced personalization and segmentation capabilities, which allow us to tailor messages based on customer behavior, location and engagement, resulting in more relevant and effective campaigns. Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel. These capabilities have helped us strengthen customer relationships, improve campaign performance and deliver more meaningful marketing experiences. Cons ActiveCampaign has delivered exactly what we expected from a marketing automation platform. Its features works well, the interface is intuitive and we haven't experienced any issues that have affected our marketing operations. We genuinely have nothing to dislike about it. Review Source KS Kathryn S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Unconscionable pricing practices and manipulative sales tactics" January 20, 2026 2.0 Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. Pros I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. Cons When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. Reason for choosing ActiveCampaign ActiveCampaign was recommended by a trusted colleague who was available to help me set it up. Review Source JC Justin C. Financial Planner Financial Services Used the software for: 2+ years ### "Feature rich and very customizable " February 20, 2026 4.0 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review Source CN Christophe N. Thérapist Health, Wellness and Fitness Used the software for: 2+ years ### "An excellent contact management product that I highly recommend after using it for over 5 years." September 29, 2025 5.0 ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. Pros ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. Cons ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. Review Source VR Verified Reviewer Sr People Ops Banking Used the software for: Less than 6 months ### "Not your typical campaign manager tools - way more than that!" November 8, 2025 5.0 It's a great tool that allows you to customize not only your campaigns but also the workflows needed for you to automate and save time as much as possible. It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts. Pros Active Campaign has a lot of native integrations with the current tech stack we have, so it allows us to seamlessly bring it onboard and start making impact in processes. The email management tools allows us to have good control over our campaigns and contacts/prospects. Cons We onbaorded this software not long ago, but so far I dont have any Cons for it. Price seems fine but I will be able to tell with time. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce Pardot - too expensive and did not cover our current needs. Review Source MM Maurizia M. CEO Individual & Family Services Used the software for: 2+ years ### "ActiveCampaign pros and cons" July 21, 2025 4.0 This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT. Review Source DT Dan T. CMO Insurance Used the software for: Less than 6 months ### "Beware if you use this one feature you may want to reconsider active campaign" April 16, 2025 2.0 Im actually reconsidering our decision due to the lookup not being able to be done. Pros The team, the price is reasonable and the automation builder is advanced when compared to the others. Cons It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of \[sensitive content hidden\], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign The functionality and the service and the fact we didn't need to pay a consultancy or an agency to onboard. The AC team is brillant Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) We made the switch because Active Campaign offered more flexible automation capabilities, an easier user experience, and native email marketing tools. All in one place. We thought it would be a more scalable solution for managing customer journeys without needing external help. Review Source MS Mark S. Sales Director Machinery Used the software for: 2+ years ### "When it comes to winning more deals, Active Campaign wears the badge of the smartest sales and marketing partner " July 13, 2026 5.0 Our experience with ActiveCampaign has been nothing short of magical. It has completely redefined the way we execute sales and marketing initiatives, making it easier to attract new prospects, nurture customer relationships and convert opportunities into successful deals. Since adopting the platform, our campaigns have become more targeted, our sales processes more efficient and collaboration between sales and marketing teams has improved. We are now able to engage customers more effectively, build long-term relationship and make better business decisions backed by reliable insights. The results have been incredible. We've seen our sales grow by 33% And the improvement across our team even helped me earn employee of the year 2025. Active Campaign has become our biggest contributor to our continuous sales growth and overall business success Pros I love the way ActiveCampaign brings our sales and marketing activities together on one intelligent platform while remaining incredibly easy to use. It automatically captures and organizes leads from our website, trade shows, product enquires and referrals, ensuring every sales opportunity is accounted for from the very beginning. The lead nurturing capabilities have been exceptional, allowing us to build automated customer journeys that educate prospects about machinery specs, financing options, maintenance services and customer success stories while keeping them engaged throughout our long B2B sales cycles. I also appreciate the integrated CRM and pipeline management which gives us complete visibility into every deal from enquiry to quotation, demonstrations, negotiation and final hire.Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors. The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them. Altogether, these capabilities have helped us generate better-quality leads, shorten sales cycles and consistently close more business. Cons ActiveCampaign has proven itself to be the ultimate sales and marketing platform for our business. The acquisition and implementation costs were very reasonable considering the capabilities it delivers and every feature has provided excellent value for money. It has consistently performed as expected, helping us generate more leads, close more deals and strengthen customer relationships without any challenges. I therefore have nothing negative to complain about ActiveCampaign. Review Source AC Alejandra C. Ceo and Mentor of Realtor Factory Education Management Used the software for: 6-12 months ### "Good Tool to Communicate" March 11, 2025 4.0 It has worked well for collecting my clients' data and keeping communication active via email. Pros Is easy to use. I find it really secure. Cons Good features, but pricing is a bit high Alternatives considered [Kajabi](https://www.capterra.com/p/154682/Kajabi/) Reason for choosing ActiveCampaign Yes I did, but I would change to Kajabi in the future if I would need to. I would like to have a training to know Active Camping better before I change my business tool. Review Source DM Daniel M. Consultant Design Used the software for: 1-2 years ### "Not worth the price" January 24, 2025 2.0 I have an okay time implementing their services. But this company is a pain to work with. Be prepared to pay a premium just to send an email. Pros This software is very flexible with its automations Cons Grossly overcharging for its services. Constant upgrades are required as your company scales and your cost balloon exponstially. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/) Reason for choosing ActiveCampaign Price was a factor here. Also, Hubspot had many other parts we no longer needed. Review Source MS Martin S. CTO Computer Software Used the software for: 1-2 years ### "A comprehensive solution with a high degree of maturity" December 4, 2024 4.0 ActiveCampaign is a comprehensive tool that leaves nothing to be desired, from CRM to marketing automation. It can be easily integrated into other 3rd party tools. Pros The range of features and the coverage of different areas. Cons The user-friendliness could be better for areas of daily use like the CRM feature. Reason for choosing ActiveCampaign Completness of product portfolio in the different areas. Review Source LK Lara K. Coach Health, Wellness and Fitness Used the software for: 2+ years ### "Happy since a couple of years" October 28, 2024 4.0 Pros Quite easy to use. I mostly send automated mails after clients ordered. Therefore it's perfect for me. Cons It seemed to me that the automation functionalities in my plan were reduced. Review Source AS Alberto S. Finance Manager Automotive Used the software for: 1-2 years ### "Acheive Greatness from the App" September 29, 2024 5.0 ActiveCampaign has focused marketing measures from the tool. Pros ActiveCampaign is successful in supporting digital marketing. The integration withe mail communication makes the app resourceful. Cons ActiveCampaign is more helpful and no feature dislike. Switched from [MarketDirect StoreFront](https://www.capterra.com/p/183703/ePs-MarketDirect-StoreFront/)[Daylite for Mac](https://www.capterra.com/p/116272/Daylite-for-Mac/)[FireDrum Email Marketing](https://www.capterra.com/p/139932/FireDrum-Email-Marketing/)[CoSchedule Marketing Suite](https://www.capterra.com/p/158290/CoSchedule/) The setting of sales analytics is something the vendor has no attained. Review Source VR Verified Reviewer Beziehungscoach Health, Wellness and Fitness Used the software for: 2+ years ### "Simple, reliable, and perfect for coaches" August 21, 2025 5.0 Overall, ActiveCampaign has been a great fit for my coaching business. It automates the most important steps, helps me welcome new clients smoothly, and keeps my community engaged with ease. For anyone running an online business or coaching program, it’s a solid, dependable tool that lets you focus on your clients instead of tech struggles. Pros I love how easy and reliable the automations are. Once set up, they just run in the background and save me so much time. It’s also very intuitive to use, even if you’re not super technical. The integration with Ablefy works seamlessly, which makes connecting my courses with email marketing effortless. Cons The reporting could be a bit simpler and more beginner-friendly. Sometimes I just want quick insights, but they’re hidden behind several clicks. Also, some features feel a bit limited in the smaller plan, though that’s fair for the price point. Review Source CJ Céline J. Social Media Manager Consumer Services Used the software for: 2+ years ### "Not worth the price " August 12, 2025 5.0 Pros ActiveCampaign is packed with good features like task automation, which helped us handle our usual tasks quickly. Features like chat made it easy to interact with our clients and leads during marketing campaigns. I also find it easy to use even though it’s a pretty robust software. Cons Its price keeps going up over time, but we can’t really say the same about its features, which can be disappointing. We also noticed that getting in touch with human support tends to be impossible. Review Source IS Ilayda S. Marketing Director Apparel & Fashion Used the software for: 2+ years ### "The flexible marketing automation that grew with our team." April 28, 2025 5.0 It allowed us to remain constantly in contact with our customers, strengthen our loyalty programs and increase the number of repeat transactions. Pros ActiveCampaign allowed us to start simple and then really scale. We’re using this based on a couple of things. I love how user-friendly the automation builder is it was so easy to set up welcome series, abandoned cart reminders, and loyalty emails. Cons Some of the reporting dashboards can be a little clearer. The platform is at times a few extra clicks to dig into how a campaign is performing. Review Source AG Ana G. Freelancer Marketing and Advertising Used the software for: 2+ years ### "There's a reason ActiveCampaign is a leader in the industry" March 2, 2025 5.0 ActiveCampaign is reliable, stable, and a behemoth in the industry for a reason. I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets when we do have problems. Haven't had the best communications with account managers for clients - long response times, unclear communcations. But overall, once it's setup, ActiveCampaign runs like a charm. Pros Robust CRM and email marketing - every contact has their own history, complete with ecommerce integrations - making it really easy for customer support and lead nurturing Cons It's a bit pricey for small businesses, and there are more affordable solutions that can do similar things - though not as stable as ActiveCampaign Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip was too complicated and expensive... Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Advanced automation platform" May 4, 2025 5.0 Pros It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys Cons Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances Review Source DK Daniel K. Dating Coach Consumer Services Used the software for: 2+ years ### "Very fine." April 10, 2025 4.0 Pros Does what its supposed to do. Works well with all kinds of systems. Cons High Cost but very professional. Could be translated better into german. Review Source PP Pritam P. Early Childhood Educator Education Management Used the software for: 2+ years ### "Automation engine that helps our business growth." November 26, 2024 5.0 It has transformed our marketing efforts. We've automated repetitive tasks, personalized our customer journeys, and seen a significant increase in engagement and conversions. Pros ActiveCampaign goes beyond basic email marketing. It's a powerful automation platform that helps us nurture leads, build customer relationships, and drive sales. I love how easy it is to create targeted email sequences, personalize messages, and track engagement. The visual automation builder makes it simple to design complex workflows without any coding. Cons The sheer number of features can be a bit overwhelming at first. It takes some time to explore and master all the capabilities of ActiveCampaign. Review Source VR Verified Reviewer Owner Real Estate Used the software for: 6-12 months ### "its decent but not good" January 7, 2025 3.0 overall my experience has been just below average Pros the service is bit complicated to use and set up Cons the cost versus the features is not the best Review Source ST Sarah T. Health Coach Health, Wellness and Fitness Used the software for: 2+ years ### "My experience with AC" January 3, 2025 5.0 Overall fast to handle, without having had any experience in that field. Pros It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails Cons sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting Review Source RM Rachel M. Digital Campaign Executive Marketing and Advertising Used the software for: 2+ years ### "ActiveCampaign Review" November 12, 2024 5.0 Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. Pros What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. Cons Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.