--- title: "ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra" description: "Is ActiveCampaign the right Email Marketing solution for you? Explore 2572 verified user reviews from people in industries like yours to make a confident choice." source_url: "https://www.capterra.com/p/79367/ActiveCampaign/reviews/" page_type: "reviews" language: "en" publication_date: "2026-10-19" --- ActiveCampaign 4.6 (2572) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated October 19th, 2026 # Reviews of ActiveCampaign Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered recommendations further improve campaign performance and lead qualification and with email, SMS, and WhatsApp communication available from one platform, we can engage customers through the channels that work best for them.“ July 13, 2026 EP Eric P ERP SupervisorLeisure, Travel & Tourism, 11 - 50 employeesUsed the software for: More than 2 years. “The drawback isn't that big, but it can be annoying in times that demand prompt changes, say during busy tourist season.“ June 20, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is its multi-channel marketing capabilities, enabling us to coordinate email, SMS and WhatsApp campaigns from a single platform while monitoring engagement across every channel.“ July 6, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 MS Mark S Sales DirectorMachinery, 11 - 50 employeesUsed the software for: More than 2 years. “Another standout feature is the behavioral lead scoring, which identifies high-intent prospects based on customer engagement and enables our sales representatives to prioritize the opportunities most likely to convert, while advanced segmentation allows us to personalize campaigns for different industries, customer profiles and buying behaviors.“ July 13, 2026 LW Laura W Marketing CoordinatorEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value.“ February 14, 2026 MD Mamute Nicholas D Sales and Marketing SpecialistPlastics, 11 - 50 employeesUsed the software for: More than 2 years. “The AI-powered Active Intelligence features have been invaluable by recommending the best times to send campaigns, optimizing content and helping us prioritize high-value prospects with greater accuracy.“ July 6, 2026 MW Mona W CEO and FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years. “a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)“ July 3, 2025 ## Showing most helpful reviews Showing 1-25 of 2572 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Muhammad A. Software Specialist Information Technology and Services Used the software for: 6-12 months ### "Best for Creating Brand Content and for Managing Email Campaigns" October 6, 2026 4.0 ActiveCampaign provide powerful automation for product campaign its integration with Shopify and WordPress is major plus point for allowing us to connect with existing applications for centralized data. It is simple to learn and building email funnel required minutes to complete and the customizable sections make it easy to create brand content with visual editors. Pros I like how ActiveCampaign provide powerful automation options for building complex customer journeys, the ability of setting up multiple workflow help to trigger customer behavior to make marketing scalable. Integrated CRM tools regarded for keeping contact data fully organized and gives us control over email marketing with testing options. Cons Customer Support is helpful but when we create a ticket we have to wait long time for response sometimes it takes more then a week which slows down the workflow regarding running product campaign. Review Source SM Selena M. Singing Coach Music Used the software for: 2+ years ### "Very good in many ways but also incredibly frustrating" September 17, 2025 4.0 It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. Pros I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. Cons I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign I liked the interface; and the pricing and features for a beginner were very competitive. Review Source KS Kathryn S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Unconscionable pricing practices and manipulative sales tactics" January 20, 2026 2.0 Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. Pros I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. Cons When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. Reason for choosing ActiveCampaign ActiveCampaign was recommended by a trusted colleague who was available to help me set it up. Review Source Yazmin M. Owner Marketing and Advertising Used the software for: 6-12 months ### "Best choice" June 28, 2026 5.0 Pros Best tool for offers marketing automation, customer relationship management (CRM) and sales engagement tools. Cons No free plan and trial with very limited access. It might not be the better option for a small business. Switched from [Omnisend](https://www.capterra.com/p/153508/Omnisend/) We were looking for an alternative that really cover all needs with the proper quality. Review Source JC Justin C. Financial Planner Financial Services Used the software for: 2+ years ### "Feature rich and very customizable " February 20, 2026 4.0 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/) Reason for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review Source CN Christophe N. Thérapist Health, Wellness and Fitness Used the software for: 2+ years ### "An excellent contact management product that I highly recommend after using it for over 5 years." September 29, 2025 5.0 ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. Pros ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. Cons ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. Review Source VR Verified Reviewer Sr People Ops Banking Used the software for: Less than 6 months ### "Not your typical campaign manager tools - way more than that!" November 8, 2025 5.0 It's a great tool that allows you to customize not only your campaigns but also the workflows needed for you to automate and save time as much as possible. It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts. Pros Active Campaign has a lot of native integrations with the current tech stack we have, so it allows us to seamlessly bring it onboard and start making impact in processes. The email management tools allows us to have good control over our campaigns and contacts/prospects. Cons We onbaorded this software not long ago, but so far I dont have any Cons for it. Price seems fine but I will be able to tell with time. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce Pardot - too expensive and did not cover our current needs. Review Source MM Maurizia M. CEO Individual & Family Services Used the software for: 2+ years ### "ActiveCampaign pros and cons" July 21, 2025 4.0 This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT. Review Source DT Dan T. CMO Insurance Used the software for: Less than 6 months ### "Beware if you use this one feature you may want to reconsider active campaign" April 16, 2025 2.0 Im actually reconsidering our decision due to the lookup not being able to be done. Pros The team, the price is reasonable and the automation builder is advanced when compared to the others. Cons It’s missing a core CRM feature... the ability to create a custom lookup field that links one contact to another. This is standard in CRMs like Salesforce, Zoho, HubSpot, and even Freshsales. We need this for use cases like authorised reps, next of \[sensitive content hidden\], and broker–client relationships, and it’s frustrating that a CRM level product doesn’t support it. It’s now blocking our rollout and forcing us to look at alternatives. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Campaign Monitor by Marigold](https://www.capterra.com/p/76928/Campaign-Monitor/)[Salesforce Marketing Cloud Account Engagement](https://www.capterra.com/p/134593/Pardot/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign The functionality and the service and the fact we didn't need to pay a consultancy or an agency to onboard. The AC team is brillant Switched from [Zoho CRM](https://www.capterra.com/p/155928/Zoho-CRM/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/) We made the switch because Active Campaign offered more flexible automation capabilities, an easier user experience, and native email marketing tools. All in one place. We thought it would be a more scalable solution for managing customer journeys without needing external help. Review Source JP Jessica P. Marketing Automation Specialist Lead Consumer Services Used the software for: 1-2 years ### "Automation feels like a breath of fresh air" September 27, 2026 5.0 I love how the automation builder lets me set up a drip campaign that triggers a personalized email when a lead downloads a PDF, then moves them to a nurture sequence. It saved me hours and made my outreach feel personal without manual follow-ups. Pros The automation builder is a real win - drag‑and‑drop steps, conditional logic, and built‑in email templates let me set up drip campaigns in minutes. Integration with Zapier and Shopify keeps our sales data synced without writing code. Cons The interface is packed, which means the learning curve can be steep for newcomers. Documentation sometimes skips over the more advanced workflow triggers, and the pricing jumps up once you need more contacts – a bit of a snag for scaling. Review Source CO Chris O. President Information Technology and Services Used the software for: 2+ years ### "Incredible Marketing Automation and Competitive Pricing" November 13, 2024 5.0 ActiveCampaign is an excellent platform. I've implemented it for several of my agency's clients and find it very customizable and powerful. Pros ActiveCampaign is an incredibly powerful marketing automation platform. It offers a robust and flexible feature set at a competitive price. As an agency and website developer, I like that it's very customizable in terms of integrating with other platforms. ActiveCampaign also continually improves and updates to add new functionality. Cons The platform's visual design and user interface aren't quite as polished or modern as competitors like HubSpot. Alternatives considered [HubSpot Marketing Hub](https://www.capterra.com/p/171840/HubSpot-Marketing/)[Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[HubSpot CRM](https://www.capterra.com/p/152373/HubSpot-CRM/) Reason for choosing ActiveCampaign Compared to the other platforms, ActiveCampaign was the most robust and customizable for our budget. Review Source SR Stephanie R. CEO Online Media Used the software for: 2+ years ### "Easy to use for Non-Tech-People like me!" December 4, 2024 5.0 I am a very happy user since severeal years. Pros Very easy to handle for sending campaigns to my community. Cons Sometimes it is a little bit difficult to unterstand which plan I need. Review Source DK Dan K. Founder Consumer Services Used the software for: 2+ years ### "ActiveCampaign: Find a Different Solution" October 21, 2025 1.0 It took a lot of work to configure, cost a lot of money (more than other email marketing systems) and didn't deliver the results needed to justify the expense. I want to downgrade and they won't let me until my next renewal in a year. Pros The technical support was typically pretty good. However, the business support was absolutely terrible. Cons There are many issues: 1) the system has a steep learning curve. 2) It's overpriced. 3) There is no flexibility on downgrading. 4) The business support team was intentionally misleading (lying to me) and slow to respond. Review Source CJ Céline J. Social Media Manager Consumer Services Used the software for: 2+ years ### "Not worth the price " August 12, 2025 5.0 Pros ActiveCampaign is packed with good features like task automation, which helped us handle our usual tasks quickly. Features like chat made it easy to interact with our clients and leads during marketing campaigns. I also find it easy to use even though it’s a pretty robust software. Cons Its price keeps going up over time, but we can’t really say the same about its features, which can be disappointing. We also noticed that getting in touch with human support tends to be impossible. Review Source WH Wilberth H. Asesor Inmobiliario Real Estate Used the software for: 2+ years ### "A happy user" August 8, 2025 5.0 I enjoy creating automatizations and very visual email designs. Also, all the information I get about prospects is very useful for strategy. Pros The automatization tools are very useful and give me flexibility to design any strategy that is best for my business. Cons I feel it is slow in general, and it would be very nice to make it faster when navigating the platform. Review Source Vincenzo Bernardino R. Freelance Marketing and Advertising Used the software for: 1-2 years ### "Marketing automation with superpowers " April 6, 2025 4.0 I've used it in different instances to create automation. It's not the easiest tool but not even too hard, it goes very deep Pros If goes very deep into marketing automation building Cons There's nothing I don't like maybe it's a bit pricey but it makes sense for the tool Review Source AG Ana G. Freelancer Marketing and Advertising Used the software for: 2+ years ### "There's a reason ActiveCampaign is a leader in the industry" March 2, 2025 5.0 ActiveCampaign is reliable, stable, and a behemoth in the industry for a reason. I do feel that the account managers tend to be just glorified customer support, where they don't really help much and I still have to submit support tickets when we do have problems. Haven't had the best communications with account managers for clients - long response times, unclear communcations. But overall, once it's setup, ActiveCampaign runs like a charm. Pros Robust CRM and email marketing - every contact has their own history, complete with ecommerce integrations - making it really easy for customer support and lead nurturing Cons It's a bit pricey for small businesses, and there are more affordable solutions that can do similar things - though not as stable as ActiveCampaign Switched from [Drip](https://www.capterra.com/p/164933/Drip/) Drip was too complicated and expensive... Review Source AW Andrew W. Owner Marketing and Advertising Used the software for: 6-12 months ### "Advanced automation platform" May 4, 2025 5.0 Pros It’s one of the most powerfull marketing automation platform out there, pretty cool if you wanna set up some detailed customer journeys Cons Automation builder can feel clunky and knowlege base articles are often too sparse when you need step-by-step guidances Review Source MA Matteo A. CFO Accounting Used the software for: 2+ years ### "Not bad, but price too High" March 12, 2025 3.0 Pros Friendlyness, easy to use, functionality Cons Price! It is really too expensive. Review Source KZ Kai Z. realtor Real Estate Used the software for: Less than 6 months ### "overview of active campaign" June 2, 2025 4.0 Pros It has powerful Automation Capabilities and advanced Segmentation and Targeting, also it has its Built-In CRM for Sales Automation Cons Pricing Increases with Contacts and Feature, it is a limited Free Plan and difficult to icnrease contracts and features Review Source CR Cris R. Functional Fitness Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "AC is a green light " January 18, 2025 5.0 Brilliant and would recommend to anyone who wants to scale their email marketing Pros It has everything you need to manage all of your email marketing Cons Sometimes it was difficult to load if internet speeds weren’t 100% Review Source CH Christoph H. Account Manager Health, Wellness and Fitness Used the software for: 2+ years ### "Active Campaign outperforms the competition" November 5, 2024 5.0 The user-friendliness is sometimes a little tricky. You have to spend a lot of time with ACC to find out the functions and use them correctly. The support is very good. The variety with CRM is great. Creating emails with templates is really very good. Basically, I think the ACC software is really brilliant. A webinar function like Funnelcockpit would be desirable or expandable. Pros I have a lot of software functions bundled in one place in ACC. Cons Working online on ACC is sometimes difficult because the site is not accessible. It is constantly loading... Review Source MM Melanie M. Founder Commercial Real Estate Used the software for: 2+ years ### "Consistent since 2020" December 2, 2024 5.0 I have been a customer since 2020, and I have stayed because it just works really well for me. Pros Once you get the hang of it, the software is easy to use. Just like any software, the learning curve is always a challenge, but support is always available. The price isn’t too bad for what you get. Cons The learning curve, but it is to be expected. Review Source RM Rachel M. Digital Campaign Executive Marketing and Advertising Used the software for: 2+ years ### "ActiveCampaign Review" November 12, 2024 5.0 Once you get the hang of it, it's a lifesaver for digital campaigns! Seriously, this platform has everything you need to plan, launch, and track your marketing efforts. Pros What I love most is how you can personalize emails, segment your audience, and automate pretty much anything. It's super powerful for nurturing leads and turning them into customers. The automation workflows are a game-changer, and the reporting tools are awesome for tracking your results. Cons Honestly, it's hard to find any real downsides. Maybe the interface takes a bit of getting used to, but once you do, it's incredibly powerful. Review Source SB Shira B. CEO Marketing and Advertising Used the software for: 6-12 months ### "ActiveCampaign, you are a GOLDMINE!" May 4, 2023 5.0 Our customers are feeling like the emails are written JUST to them! based on the awesome segmentation feature, and the way ActiveCampaign can break down and split up the demographics of our leads, we are on the road to more and more sales! Pros ActiveCampaign was suggested to me by a colleague after I was showing disappointment from another product. Once I joined, it was love at first site! The emails are stunning, the analytics are accurate and really help us know our strengths and weaknesses, Amazing dashboard, and the way it tracks our leads is \*chefs kiss\*! Amazing amazing ! couldn't be more impressed. Cons The pricing was a bit high, but once we started we noticed the return on investment. and we found another CRM to be more useful to use, so we don't use AC's CRM. Alternatives considered [Wix Studio](https://www.capterra.com/p/264956/Wix-Enterprise/) Reason for choosing ActiveCampaign Pricing, and ease of use. Review Source Similar Products Featured ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.