# ActiveCampaign Reviews 2026. Verified Reviews, Pros & Cons | Capterra > Is ActiveCampaign the right Email Marketing solution for you? Explore 2561 verified user reviews from people in industries like yours to make a confident choice. Source: https://www.capterra.com/p/79367/ActiveCampaign/reviews --- ActiveCampaign 4.6 (2561) [View alternatives](https://www.capterra.com/p/79367/ActiveCampaign/alternatives/) Provider data verified by our Software Research team, and reviews moderated by our Reviews Verification team. [Learn more](https://www.capterra.com/our-story/) * * * Last updated March 13th, 2026 # Reviews of ActiveCampaign Ease of use 4.2 Customer Service 4.4 ## Pros and Cons in Reviews CA Christopher A Commercial DirectorGlass, Ceramics & Concrete, 11 - 50 employeesUsed the software for: More than 2 years. “Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record.“ March 26, 2026 DM David M Technical Support EngineerMechanical or Industrial Engineering, 51 - 200 employeesUsed the software for: More than 2 years. “I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it.“ December 14, 2025 BY Brian Y Visa Consulting SpecialistLegal Services, 11 - 50 employeesUsed the software for: More than 2 years. “My automated workflows make it simple to establish six-month follow-up sequences that will nurture clients through a waiting period for government approval.“ January 13, 2026 JP Jonathan P CEOEducation Management, 2 - 10 employeesUsed the software for: 6-12 months. “I am using AC to send automated sequences to my leads, but I am not using the campaign features, and I am considering swtiching to another tool if I can't delete my inactive leads (else the costs will constantly increase)“ August 23, 2024 Rosario T Sr People OpsBanking, 51 - 200 employeesUsed the software for: Less than 6 months. “It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts.“ November 8, 2025 LW Laura W Marketing CoordinatorEvents Services, 2 - 10 employeesUsed the software for: More than 2 years. “The customer support is so slow to fix pressing deliverability problems and the high pricing does not give us a good value.“ February 14, 2026 Rosario T Sr People OpsBanking, 51 - 200 employeesUsed the software for: Less than 6 months. “The email management tools allows us to have good control over our campaigns and contacts/prospects.“ November 8, 2025 MW Mona W CEO and FounderHealth, Wellness and Fitness, 2 - 10 employeesUsed the software for: 1-2 years. “a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row)“ July 3, 2025 ## Showing most helpful reviews Showing 1-25 of 2561 Reviews Sort by: Most Helpful Rating Company Size Reviewer's Role Length of Use Frequency of Use Cynthia N. Founder Marketing and Advertising Used the software for: 2+ years ### "Automation and Segmentation That’s Easy to Use" March 18, 2026 4.0 My experience with ActiveCampaign so far has been easy and straight forward. I like the automation builder. The visual workflow makes it simple to connect triggers to actions. Even complex flows feel logical and customizable. Pros I like that ActiveCampaign allows very specific segmentation and a very easy to use automation interface. Cons The price of the plan. I wish the monthly plan price could be a bit lower or offer more affordable prices to small businesses. Review Source SM Selena M. Singing Coach Music Used the software for: 2+ years ### "Very good in many ways but also incredibly frustrating" September 17, 2025 4.0 It was good in many ways but the issue I described above was extremely frustrating and disappointing and is part of the reason I'm leaving. Pros I like the user interface, the bold presentation and navigation make it feel friendly and easy to use. The customer support has been really helpful, they've given me all the time I needed to understand my problems and provide tailored solutions. The automation builder is very good, has plenty of options and easy to use. Cons I have a real gripe. I built an automation with a goal of checking if a lead had visited a certain page on my website. This would enable me to know if they had purchased a product. My website was integrated so this could be done. But upon testing this automation, over and over again, even when someone fulfilled the actual goal, it did not register in the automation... so they kept receiving the promo emails. I got customer support on this issue multiple times and they all suggested different fixes, none of which worked. Eventually someone told me that it was an issue with a deep tech issue of the platform and that would take a lot of time to resolve. They never got back to me to let me know when it had been resolved. Even though I left comments on their ads and their fb page. They said 'we hear you. we know its not working and we're working on it'. But if they did ever fix it they never informed me. It was such a simple Goal trigger. Its a fundamental functionality that should have worked. So I gave up on that automation and others like it. Then they decided they wanted to charge me signficantly more for my subscription because ' there have been so many developments in our system'. Well they never sorted out that basic issue that was important to me. And I never used the other fancy things they had created. So I'm disappointed with them. And now I'm moving to GoHighLevel. It offers so many more features - I can run the whole of my business here, without having multiple platforms and figure out all the integrations. And I can get the goal triggers working how I need them to. Alternatives considered [Kit](https://www.capterra.com/p/175000/ConvertKit/)[Kartra](https://www.capterra.com/p/184946/Kartra/)[Keap](https://www.capterra.com/p/76390/Infusionsoft/)[AWeber](https://www.capterra.com/p/95949/AWeber-Email-Marketing/) Reason for choosing ActiveCampaign I liked the interface; and the pricing and features for a beginner were very competitive. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Mailchimp was a nightmare to use and had very poor segmentation options. This was about 10 years ago when I made the switch. Review Source Dan J. COO Mental Health Care Used the software for: 2+ years ### "Easy and Effective Email Marketing" March 19, 2026 4.0 Pros ActiveCampaign offered cost-effective email marketing solutions where many other software could not compete price-wise. Cons I was on a lower-tier subscription but felt myself constantly wanting to use premium features. As a small business not making enough revenue to justify the upgrade, it was frustrating. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Klaviyo](https://www.capterra.com/p/156699/Klaviyo/)[Yotpo](https://www.capterra.com/p/144389/Yotpo/) Reason for choosing ActiveCampaign Better pricing, word of mouth recommendation Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Better pricing that what was being offered Review Source KS Kathryn S. Owner Professional Training & Coaching Used the software for: 2+ years ### "Unconscionable pricing practices and manipulative sales tactics" January 20, 2026 2.0 Decent features but outrageous pricing practices. I wound up jumping through a bunch of hoops in a short time to cancel my account rather than continue working with them and paying exorbitant fees. Pros I used ActiveCampaign for a few years to manage an email list and send out a newsletter. It had a learning curve, but it was reasonable, and the price was acceptable for what I needed. Cons When I attempted to change my billing from annual to monthly for the same plan, the company claimed it had migrated my account from an old model to a new one and that it would now cost more than 7 times what I was paying previously because I was "downgrading." They also wanted to charge me a separate fee just to make the change. They continued to explain in increasingly simple language as though I just didn't understand how this was totally reasonable. Alternatives considered [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign ActiveCampaign was recommended by a trusted colleague who was available to help me set it up. Review Source JC Justin C. Financial Planner Financial Services Used the software for: 2+ years ### "Feature rich and very customizable " February 20, 2026 4.0 It's been a great experience overall. I'd say the learning curve is not too different from any email campaign software out there, to the extent it is more difficult it is only because it is more loaded in features and capabilities compared to more streamlined/simpler alternatives. Pros ActiveCampaign's email management customization is as robust as I think you can get. There are so many options for segmenting automated campaigns based on recipient action, timing intervals, contact management (tags, labels, lists, etc). Cons I think at times the features can get a little bit overwhelming. Because it is feature-rich, sometimes the U.I. is a bit busy it gets a little bit hard to find what you need. But over time I've noticed that they have cleaned up the design around the edges and also provided more and more templates so you have less building to do from scratch. Alternatives considered [Constant Contact](https://www.capterra.com/p/31898/Constant-Contact/)[Mailchimp](https://www.capterra.com/p/110228/MailChimp/) Reason for choosing ActiveCampaign It came highly recommended by a colleague, and at the time I signed up I noticed it had more customization features than alternatives and better pricing/contacts ratio. Review Source CN Christophe N. Thérapist Health, Wellness and Fitness Used the software for: 2+ years ### "An excellent contact management product that I highly recommend after using it for over 5 years." September 29, 2025 5.0 ActiveCampaign allows me to easily manage communication campaigns with my audience. Thanks to the integration of artificial intelligence, this work is greatly accelerated for a truly professional result. Pros ActiveCampaign is a cutting-edge solution that combines contact management with artificial intelligence for truly easy use, saving valuable time when writing. Cons ActiveCampaign is a solution that is undoubtedly a little expensive once the number of contacts becomes significant. You need to quickly generate a return on investment through significant commercial activity. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) ActiveCampaign is a more comprehensive and effective product. Review Source VR Verified Reviewer Sr People Ops Banking Used the software for: Less than 6 months ### "Not your typical campaign manager tools - way more than that!" November 8, 2025 5.0 It's a great tool that allows you to customize not only your campaigns but also the workflows needed for you to automate and save time as much as possible. It's a secure way to ensure that processes happen correctly and the customer support team and implementation team always remained attentive to our questions and doubts. Pros Active Campaign has a lot of native integrations with the current tech stack we have, so it allows us to seamlessly bring it onboard and start making impact in processes. The email management tools allows us to have good control over our campaigns and contacts/prospects. Cons We onbaorded this software not long ago, but so far I dont have any Cons for it. Price seems fine but I will be able to tell with time. Switched from [Salesforce Platform](https://www.capterra.com/p/268338/App-Cloud/) Salesforce Pardot - too expensive and did not cover our current needs. Review Source MM Maurizia M. CEO Individual & Family Services Used the software for: 2+ years ### "ActiveCampaign pros and cons" July 21, 2025 4.0 This pricing policy is to me very draining and it means that at some point I will be forced to change provider due to unjustified expenses. Meanwhile though, the quality of the service is great. Pros It's reliable in its stats and the way it avoids spam. I really like the way they set the automations. Cons Their price policy. It's very expensive and when you upgrade to something you basically will never be allowed to downgrade, or you will pay MORE. So you are basically stuck in giving them a lot of money, and if your list fo contacts grows, this lot will become A LOT. Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) it was long ago... basically for spam folder issues Review Source MW Mona W. CEO and Founder Health, Wellness and Fitness Used the software for: 1-2 years ### "Solid Tool" July 3, 2025 4.0 Pros It has the most important features and is quite simple to use. Furthermore, it has automations/flow, which makes a lot easier. Cons a bit expensive from over 2000 Contacts on and sometimes mails have massive delays (especially when there is a mail flow with several mails in a row) Switched from [Mailchimp](https://www.capterra.com/p/110228/MailChimp/) horrible user interface, missing some feature or are complicated Review Source CA Christopher A. Commercial Director Glass, Ceramics & Concrete Used the software for: 2+ years ### "Automating our distributor pipeline on B2B." March 26, 2026 4.0 As a Commercial Director, it is important to nurture our B2B long-term leads in an efficient way. I apply this to automatically run our complicated sales cycles and promotional campaigns. It is an unquestioned giant of focused outreach, and the learning curve is so high that a more traditional, relationship-based sales force can be exasperated by it. Pros Its email management and powerful contact management capabilities are amazing, and this enables our commercial department to easily subdivide our world-wide glass dealers and concrete contractors according to their individual product acquisition track record. Cons The high pricing levels are not good value since our international B2B database is expanding, and customer service or specific client service is much too slow when we require to make difficult security permissions to our regional salespeople. Review Source CK Chris K. CEO Health, Wellness and Fitness Used the software for: 2+ years ### "Helped me a lot with my email marketing" November 16, 2024 4.0 Pros It is very easy to understand and use; thats great Cons The fact that prices have risen so sharply in some cases Alternatives considered [KlickTipp](https://www.capterra.com/p/246140/KlickTipp/) Reason for choosing ActiveCampaign Because it was a lot cheaper and had all the tools i needed Review Source DM David M. Technical Support Engineer Mechanical or Industrial Engineering Used the software for: 2+ years ### "Maintaining our hydraulic customers in the loop." December 14, 2025 5.0 ActiveCampaign has assisted me in maintaining follow-ups and service updates. I find it easier as a technical support engineer because I am sure that important client emails are not lost. Pros I prefer to create basic automation to send service updates and reminders hence the customers feel in control as I work towards correcting technical problems. Cons I do not like the fact that deep segmentation and more sophisticated features require time to master; there are moments that I fear that I am not fully utilizing it. Review Source JF Joe F. Associate Professor of Law Higher Education Used the software for: 2+ years ### "ActiveCampaign is the most complete tool for managing marketing campaigns." March 6, 2025 5.0 ActiveCampaign has given us the most reliable experience in managing our marketing campaigns. It allows us to strategize our marketing campaigns in order to make them more successful. ActiveCampaign also allows us to engage our leads and customers fully in order to provide any answers they want during marketing. Pros ActiveCampaign has reliable task automations that help perform the routine tasks quickly. Its premium marketing features help us to personalize our marketing campaigns in order to attract our target audience. ActiveCampaign efficient communication tools like chats makes it easy to interact and engage with leads and customers during marketing. Cons ActiveCampaign has not demonstrated any weaknesses at all in any aspect. There has been no complaints about it. Review Source MH Marcus H. CEO Internet Used the software for: 2+ years ### "A powerful tool but time to move on" December 29, 2024 3.0 I used ActiveCampaign extensively for a long time and heavily relied on its advanced automations, dual taxonomy system, and versatile API. It was a powerful tool that offered great flexibility and helped manage complex workflows effectively. However, over time, the pricing became steep, and the platform felt slower and more complicated to navigate. While it served me well for years, I eventually felt a sense of relief after switching to a simpler, more efficient solution. ActiveCampaign is undoubtedly powerful, but for me, its complexity and cost eventually outweighed its benefits. Pros ActiveCampaign stands out for its robust complexity and flexibility, making it ideal for those who want more than just a basic email marketing tool. The advanced automations are incredibly powerful, allowing for highly personalized and efficient workflows. The two taxonomies—tags and lists—provide excellent organizational capabilities, making it easy to manage contacts at scale. Additionally, the API is well-documented and versatile, offering seamless integration with other tools and platforms. Cons While ActiveCampaign offers powerful features, its pricing and the limits of each plan have significantly increased over time, making it harder to justify for smaller businesses or those on a budget. Additionally, the system has become slow and overly complex, which can be frustrating for users who want efficiency. There are also occasional issues with reliability—some features don’t always work as expected. While this might not be unique to ActiveCampaign, it’s still a drawback for such a premium-priced service. The combination of higher costs and reduced performance can make it less appealing for some users. Review Source RA Rahman A. Marketing Specialist Business Supplies and Equipment Used the software for: 2+ years ### "No More Complicated Email Automation" April 21, 2025 5.0 I used ActiveCampaign to create drip campaigns for seasonal promotions. It allowed me to re-engage older leads without blasting the same message to everyonw. The open rates shot up, and we actually received more replies than usual from the segmented list. Pros What struck me was how easily I could create automated sequences that were genuinely triggered by user activity. I didn’t have to code or work out sophisticated flows, I just selected triggers and actions, and it did the rest. The integrated CRM also helped me maintain clean and responsive customer lists. Cons This can get a little messy, especially when you are dealing with  multiple campaigns. I often had to search around for specific conversion data on email flows. Review Source LH Louise H. Front Office Manager Hospitality Used the software for: 2+ years ### "ActiveCampaign helped us reign in marketing with its incredible campaigns management features." October 25, 2024 5.0 The experience since the start has been incredible in every possible way. ActiveCampaign has been a very rewarding marketing tool that has helped us run very successful marketing campaigns to promote our business. It has helped us to attract and capture new customers by giving us an efficient platform to communicate with leads during campaigns. Pros After the first implemention, our transition to ActiveCampaign was made smooth by the short learning curve. There are very impressive task automations in ActiveCampaign that allows us to automate the routine marketing tasks like email follow ups. We are pleased by the quality of the support services we get from ActiveCampaign support team. ActiveCampaign metrics reports provide very useful insights about our campaigns that help us to evaluate their performances and make necessary changes to make the campaigns even more productive. Cons Everything about ActiveCampaign has been in check. There is nothing unpleasant about any of its features. Review Source RC Rebecca C. Design and Sales Manager Construction Used the software for: 2+ years ### "ActiveCampaign is an advanced omni-channel marketing tool that you can't miss out." October 14, 2024 5.0 ActiveCampaign experience has been very smooth. It has allowed us to get our marketing campaigns up and running within a short period of time. With ActiveCampaign, our campaigns has gotten an impressively positive reception from our target audience. It has helped us to use personalized campaigns to supercharge our marketing which has helped us grow our business. Pros The marketing automations in ActiveCampaign has been the best features so far. They allows us to carry out marketing tasks quickly within a short time period. ActiveCampaign also has versatile marketing analytics and reporting features that are making it easy to track the performances and the returns we get from our marketing campaigns. Engaging with audiences during campaigns has been made easy by the available communication features. Cons No issues has been encountered while using ActiveCampaign. It works smoothly and gives nothing to dislike. Review Source RJ Ramos J. Senior Researcher Education Management Used the software for: 6-12 months ### "A versatile email automation and customer engagement tool" March 17, 2025 5.0 Pros I like its advanced automation builder which has been instrumental in helping us to create complex workflows. I also like the tag based contact management which allows you to organise contacts effectively. Cons The pricing scales up quickly as the number of contacts increases which makes it quite expensive in the long run. Review Source IN Inamari N. Marketing Executive Information Technology and Services Used the software for: 2+ years ### "Overall great experience, some bugs have creeped up" April 14, 2025 4.0 Pros The ease of use of setting up an automation, importing contacts etc. Cons Seems to be a bit buggy lately, with some criteria like "send in a contacts timezone" (which I used to praise and use constantly) not executing. Review Source ZZ Zandalee Z. Senior Analyst Programmer Retail Used the software for: 2+ years ### "What I Experience with ActiveCampaign" September 16, 2024 5.0 Creating, customizing and sending outbound marketing emails is made easy by ActiveCampaign. Pros ActiveCampaign offers capabilities which allows me to automate marketing in real-time. Cons Kudos to the in-house technical team for ensuring zero issues on ActiveCampaign Review Source NE Natalie E. Schlafcoach Individual & Family Services Used the software for: 2+ years ### "Feedback Activecampaign" December 1, 2024 4.0 This email tool contains everything you need and is suitable for both beginners and professionals. Pros The application is easy and the connection to other tools works without any problems. Cons Campaigns are not always sent at the set times, which can have a negative impact on business. It takes a long time for employees to contact you. Review Source CR Cris R. Functional Fitness Coach Health, Wellness and Fitness Used the software for: 1-2 years ### "AC is a green light " January 18, 2025 5.0 Brilliant and would recommend to anyone who wants to scale their email marketing Pros It has everything you need to manage all of your email marketing Cons Sometimes it was difficult to load if internet speeds weren’t 100% Review Source JM Joao M. Spinning Instructor Health, Wellness and Fitness Used the software for: 2+ years ### "ActiveCampaign is force to reckon, helps thrive in digital marketing campaigns." August 14, 2024 5.0 We have had it all right running our digital marketing campaigns with ActiveCampaign and the automations has taken a huge fight for us. It has allowed us to automate the error-prone and tedious tasks making our work very accurate and less demanding. Also, ActiveCampaign has made it possible to reach out to a broader leads base during our campaigns. Pros ActiveCampaign AI automations makes our digital marketing so efficient and less demanding. It was easy to automate some of the tasks during campaigns which saves us time. ActiveCampaign reports also keeps us on check by giving us access to pin-point insights about our marketing campaigns performance. The collaboration environment allows us to work together on our campaigns when engaging our leads. Cons ActiveCampaign has showed us it's class in all areas and we haven't had anything unpleasant to deal with. Review Source KP Khevana P. Tech Lead Professional Training & Coaching Used the software for: 2+ years ### "Modern marketing automations" September 23, 2024 5.0 We have been using ActiveCampaign for the last few years and have lots of automation and customization based on Active Campaign. We have integrated it with multiple systems, and ease of access is the key to this tool. It has all the modern marketing automation need for any company. Pros Ease of customization, reporting, access to data and automation Cons nothing specific I dislike about ActiveCampaign Review Source ST Sarah T. Health Coach Health, Wellness and Fitness Used the software for: 2+ years ### "My experience with AC" January 3, 2025 5.0 Overall fast to handle, without having had any experience in that field. Pros It's mostly intuitive and easy to learn. Great for segmenting contacts. Creating blocks to reuse in emails Cons sometimes I find it tricky to choose the right form and/or when having multiple tags for segmenting Review Source Similar Products Featured ## Related categories [Email Marketing](https://www.capterra.com/email-marketing-software/)[Marketing Automation](https://www.capterra.com/marketing-automation-software/)[CRM](https://www.capterra.com/customer-relationship-management-software/) ## Send me user reviews about this product ### Fill out the form and we'll send a list of the top-rated software based on real user reviews directly to your inbox.